VR's Tough Demand: Your Undivided Attention (axios.com)
Ina Fried, writing for Axios: If you want to know why virtual reality hasn't taken off, you might want to blame our addiction to smartphones. Why? While the power of VR is to be transported into an immersive experience, consumers will demand a lot out of something that makes them give up Twitter and Facebook, even for a few minutes. One perspective: "It has to be a really compelling reason to get you to give up all that," Shauna Heller, a former Oculus worker who now consults on VR projects, said Thursday at the Mobile Future Forward conference near Seattle. "There aren't just a ton of those reasons just yet."
Crack that nut (ha-ha) and you have your compelling reason.
HBI's Law: Frequency of calling others Nazis is directly correlated with the likelihood of the accuser being Communist.
Apologies for the real reason: the games suck. No one wants to buy them, so no one buys a headset for this one awesome game one can't live without.
People play games all the time, in fullscreen, no twitter.
Even if there were a twitter addiction: one could easily integrate it, it's simply a monitor like any other, it doesn't matter if I display twitter on it or a game. Even the input could be managed: every Windows Version has speech recognition for years. A microphone isn't really new tech when you have a VR headset.
Smartphones have nothing to do with it. I see three things impeding the mass acceptance of VR:
1) It's expensive
2) You have to wear it
3) There's no use case compelling enough to overcome 1 and 2 (unless, perhaps, you're a hardcore gamer)
The reason VR hasn't taken off is that it has some major flaws:
1. Lack of focus perception (focus point appears to be somewhere around 3m from your face)
2. Inability to have smooth movement without causing motion sickness, which limits gaming to "interact" and "teleport".
3. It's expensive. People won't justify spending $500 on a VR set, on top of the price of the console/pc needed to run the games, if they don't see great things to do in it. Specially if they don't have a large room to play on, and gamers tend to live in small rooms.
After playing my oculus rift for 5 minutes, VR is here and it is going to be everything and everywhere. Don't worry about social feeds, games will figure out a way to shoehorn feeds in. Was it the Populous game that would have one of the little people run up to you with a sign when you got an email? Games will figure out a way for people to get their social drugs mainlined while in the rift.
VR is the future and nothing will stop that. Eventually, and I'm guessing within 8 years, VR will not only be with the huge isolation googles, but will be also be possible with the Oakley style glasses as well.
They both require attention to use. And the current VR software doesn't offer convenient in-world pop-ups for them - you basically have to leave VR to check your phone. Of course I don't know many people who feel obligated to step away from a non-VR deathmatch to check their phone either, so I'm not sure how relevant that really is. Most realtime games already demand your undivided attention, and the multiplayer ones can't be paused.
Sounds more like Facebook is starting a stealth marketing campaign for a new, more in-your-face version of their dreck on the Oculus - gotta do something to make up for turning the undisputed pre-market tech leader into an also-ran.
--- Most topics have many sides worth arguing, allow me to take one opposite you.
Nothing I regularly watch/consume has a compelling VR port or option. There are multiple vendors, I don't know what's compatible with what, or what's exclusive to what. Reminds me of VHS/Beta and HD-DVD/Blu Ray. There are wires and cables and drivers and bits and parts. Some days it's a hassle to find the remote control when the kids hid it somewhere, let alone digging up all the bits of a VR rig. Also, I'm the only one who can enjoy it. Will we need to have family movie night sharing the VR goggles? Lastly, price -- looks like a VR rig is something like $500. I can buy a fairly decent television we can all watch TV/movies on, or play games on. If we wanted to have a family VR night I'd have to spend $2K on VR stuff, plus whatever they might need to plug into (console? PC?). I'm not interested in buying four playstations, xboxes or PCs.
It's horrible, it's like the sun letting lose with a coronal mass ejaculation
I don't think that phrase means what you think it does. but either way, damn that's hot.
I don't use Facebook or Twitter either, so I don't know why the article keeps bringing those programs up.
I'm guessing it's because someone has determined that the sort of people who are likely to be interested in buying one of those things are also the sort of people who use Facebook and Twitter a lot? Otherwise, you're right -- bringing that up makes no sense.
Reasons are weightless, so it's a tautology.
I should use this sig to advertise my book ISBN-13 : 978-1501515132.
You can run a browser, media player etc in virtual desktop and task switch like any computer. But it sucks, so nobody does.
VR's advantage is immersiveness. Multitasking isn't the point.
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
I don't do FB or twitter.....and have no problem putting my phone down.
Do people out there really have it so bad that they can't bear to put down or miss a FB post or tweet?
Sounds borderline addiction to me.....is it really *that* widespread?
Is this generational (mostly a millennial thing)?
Light travels faster than sound. This is why some people appear bright until you hear them speak.........
Put your grandma in front a big screen, 3d shooter. Bet she gets motion sick.
You build tolerance, but the content has to be carefully written to not make you motion sick.
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
The hell with real time games...how about something real and real time.....driving?
Are there that many idiots that can't put the phone down to simply drive? I see a lot out there, usually the ones swerving around, but I didn't think it that pervasive.
Light travels faster than sound. This is why some people appear bright until you hear them speak.........
Nothing I regularly watch/consume has a compelling VR port or option.
That's because it has to target VR in the first place to be truly compelling. There are games/videos where this is the case but you haven't heard of them because you haven't looked.
There are multiple vendors, I don't know what's compatible with what, or what's exclusive to what.
It's actually pretty easy. Steam tells you which games are compatible with which platforms (usually it's both) and it's very easy to run Steam's VR software with a rift or vive.
Also, I'm the only one who can enjoy it. Will we need to have family movie night sharing the VR goggles?
What you see/hear is displayed on the TV as well for the benefit of others. It's like playing a game where only one person can use the controller at a time. It's still social.
Lastly, price -- looks like a VR rig is something like $500.
Oculus just had a sale where everything you needed was included for $400 new. You can get used sets for even cheaper. This is console territory.
If we wanted to have a family VR night I'd have to spend $2K on VR stuff, plus whatever they might need to plug into (console? PC?).
Now you're just blatantly lying due to what seems like an inherent objection to new technology. Maybe do some more research before knocking it?
Sorry. You cannot code the fix between what the eyes see and the inner ear senses.
"While the power of VR is to be transported into an immersive experience, consumers will demand a lot out of something that makes them give up Twitter and Facebook, even for a few minutes."
Then program a VR phone in my hand. Then I can run apps in my VR world and check on real-world twitter and facebook if I want.
This might not be ideal for those watching VR porn. There will usually be other things in your VR hands during that experience.
Do people out there really have it so bad that they can't bear to put down or miss a FB post or tweet?
Yes. There are more of those people than you might think.
Sounds borderline addiction to me.....
Borderline?
Is this generational (mostly a millennial thing)?
I think at least mostly.
He's getting rather old, but he's a good mouse.
I disagree, you can to some extent. Robo Recall being a great example of what's possible.
That doesn't matter if the simulated world matches your real world movement. I got sick as hell after five minutes in the fake walking of the Resident Evil game, but can easily stay for an hour of uninterrupted stand-up movement with the Vive really walking around the room.
Singularity: a belief in the "God" idea with the "demiurge" relation inverted.
You can leave up up and control rates on the other axis. Like most driving and helicopter sims.
Assetto Corsa is pretty much 'puke free', except for the hill climb course.
Who says they'll never have a safe way to fuck with your inner ears? Not today, but never is a long time.
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
I thought it was the low-rez pixelated lcd screens, and motion sickness due to low refresh.
Valve's demo for VR is amazing, the portal repair is a great teaser. HD 360 full immersive movies is awesome to watch.
But those pixels...
Partially devil's advocate below. I'm playing the role of "dude who likes TVs and console games with limited time because of family" ... or maybe "mass market guy". I'm not even going into the "retired people" or "people who can barely operate their smartphone" segments of the mass market. I'm doing this since the OP was specifically about "VR taking off". In my mind, that means it's a mainstream technology like a smartphone, TV, app, game or other thing you could reasonably expect the person next to you on a flight to know about.
Nothing I regularly watch/consume has a compelling VR port or option.
That's because it has to target VR in the first place to be truly compelling. There are games/videos where this is the case but you haven't heard of them because you haven't looked.
I see advertising for AAA game titles, movies releasing on DVD, movies in the theater, TV shows, upcoming sports events, when big name shows come back for a new season. I get this all passively while watching TV, watching youtube, listening to the radio or reading a magazine. Why don't I remember an advertisement for Monday Night Football being broadcast in VR? Why don't I see an ad for one of those Fathom events in VR? Why isn't Ticketmaster selling me access to concerts in VR? That's compelling content for the mass market. I don't go looking for it -- it finds me, or I look for it because there's some aspect of it that interests me -- a band a like, a team I like, a show I like. I don't go around looking for useful things to do with my TV or game console ... I already know why it's useful.
There are multiple vendors, I don't know what's compatible with what, or what's exclusive to what.
It's actually pretty easy. Steam tells you which games are compatible with which platforms (usually it's both) and it's very easy to run Steam's VR software with a rift or vive.
What's Steam? What platforms? What's a rift? What's a vive? I could reasonably expect a realistic response from a PC gamer on the Steam question, of course, but from a console gamer's perspective Steam is something they have heard about for the PC, if they have PC gamer friends. And the console gamers outnumber the PC gamers by a lot.
Also, I'm the only one who can enjoy it. Will we need to have family movie night sharing the VR goggles?
What you see/hear is displayed on the TV as well for the benefit of others. It's like playing a game where only one person can use the controller at a time. It's still social.
I can only imagine this would end up with a lot of fighting and tears with both kids wanting to play simultaneously.
Lastly, price -- looks like a VR rig is something like $500.
Oculus just had a sale where everything you needed was included for $400 new. You can get used sets for even cheaper. This is console territory.
But the Oculus still needs to connect to something ... looking at their site, eyeballing the "recommended" spec as about a $700 desktop PC. I'm sure I could build it for less, but again, this is mass market we are talking about ... people that don't build PCs but buy them ... and people have not been buying PCs. Honestly for $400 (or $1100), mass market people are going to view that as "too expensive".
If we wanted to have a family VR night I'd have to spend $2K on VR stuff, plus whatever they might need to plug into (console? PC?).
Now you're just blatantly lying due to what seems like an inherent objection to new technology. Maybe do some more research before knocking it?
As I said, I'm answering this from the point of mass market. I adopt new technologies all the time. Mass market adopts stuff when it's easy to use, easy to explain and largely works out of the box and is affordable. Especially for entertainment stuff. Hardcore PC gamers are not t
VR's advantage is immersiveness. Multitasking isn't the point.
True but immersive to do what exactly? That's the problem with VR and has been since its inception. Aside from a few vertical simulation use cases (like flight simulation) and more recently some niche gaming it simply don't have that killer application to make to go mainstream. It's not that the technology is bad or anthing like that but it's hard to imagine any use cases where your grandmother is going to be strapping on a VR headset either. I think the main use of VR will be as a technology test bed for AR applications which is actually pretty useful - just not in the way people imagine. AR has FAR more and more obvious use cases than VR and a lot of the technology will likely be shared. I used to have a day job working on VR technology and it's cool stuff but people imagine it to be more useful than it really is in the real world.
Both headsets are capable of the same things. Oculus by default only has a sensor setup for front facing. It costs $60 to add a rear camera so you can rotate. Neither require a large area except when simulating a room. It is a pain to take them on and off though. If they had higher resolution to make desktop work more feasible (I can bring up my normal desktop in VR any time) and didn't require to be off to finish installing programs, it would be a non issue.
Spoiled. Flight Unlimited on a VFX1. Those were hard to read gauges.
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
I'm a millennial. My mom's generation is the one that can't stop constantly checking fb, posting stupid videos, raging about the government, etc.
Millennial actually have to work and shit. We're not housewives of broken down 60 year olds on disability.
You can't judge a technology by trying out the worst instantiation of that technology.
Huh, I never thought about this idea of smartphones competing with VR, but I guess it's one more to the list.
- They are too expensive. We're talking about a market that's less than 1% of the world. VR cannot be and will not be popular or mainstream ever until it gets cheap enough for everyone to at least give it a go. Why do you think gaming became mainstream? Because of piracy, basically;
- Bad initial marketing strategy. VR should've gone the way of multiplayer games first and foremost. How did multiplayer games got popularized? By popping up on places where you could play by the hour, like Lan houses, cybercafes and whatnot. The whole deal is expensive, people are not willing to pay a fortune just to try it, so at least for now in a stage that there's not a whole lot of compeling content to try, it should've started as a B2B thing;
- The VR sickness problem. It'll never be for everyone because lots of people cannot deal with the side effects of using VR for prolonged periods of time. Tech could advance in this area, but we're not there just yet, and I dunno if this push for VR will last long enough to overcome it;
- Wearing something obstrusive and uncomfortable. Both VR and AR will have better chances of working out when they come in a form factor that is closer to sunglasses or lenses. We have several huge obstacles to overcome to get there, and again, I dunno if the current push is strong enough to keep things going until we get there.
The undivided attention problem is not that much of an issue, as long as you have something that deserves it. And if notifications and smartphone related stuff is really that much of an issue, you could just connect your smartphone to your computer and divise a system for that content to go through anyways.
Yeah, but you usually only really need one foot and the other knee to drive. Ever tried to score a head shot with your knee?
More seriously though, games are engaging - not like driving that's just a tedious necessity to get from A to B. You almost never need much attention while driving, and 999 times out of 1000 if you can remove it entirely for brief periods without problems*. It's that last 1 time that's a killer though - when something happens that demands your immediate full attention, and you miss it because you weren't paying enough attention. And unfortunately our intuition is terrible at properly weighting such low-probability/high-risk events.
*if they're swerving - triply shame on them, their driving skills are clearly still insufficient to allow for *any* distractions.
--- Most topics have many sides worth arguing, allow me to take one opposite you.
As many have already mentioned, the problem with VR as currently delivered is that it has been ridiculously overhyped, and that it sucks to high heaven in too many aspects. Another one to add: wearing those visors and moving your hands in the air make you look like a complete dork. You'd better wear it in the privacy of your home, where no one can see what a dork you are. Let's wait twenty years or so, and we'll see.
why do you think they paid 2.3 *billion* dollars for oculus?
I thought it was just because Zuckerberg got a boner for VR.
Personally i want to multitask between VR and internet, and VR and music, and VR and video, and VR and paying attention to my SO, and VR and the TV show my SO is watching, and VR and what my cat is doing, and VR and food, and VR and knowing that no one is watching me act like an idiot while i can't see them.
Being able to open a browser or a media player in VR will only address three of those eight concerns.
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This Space Intentionally Left Blank
You're SO watches the VR porn. You supply the 'feel around'.
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
Really agree with JohnFen's post. Add to that, any technology that equates to 'putting a bag over your head' to operate must have an especially compelling use case for it to be widely adopted. Racercar driving, Scuba diving, spacewalking/high altitude cockpits, firefighting, welding for example really have no helmetless options that are sane for the most part. Lastly, in the quest to view even larger televisions, VR goggles take the approach of moving the pixels closer to the face. And indeed there seems to be many who use the goggles not for 3D, but just to watch TV.
Sorry. You cannot code the fix between what the eyes see and the inner ear senses.
There is nothing to "fix" if you simply avoid:
1. Change in speed
2. Change in direction
3. Change in camera orientation not coupled to real world HMD movement
By far biggest vomit inducing mistake I see in VR software are non-teleport movement systems where direction of movement is continuously coupled with camera orientation.
If you really need to violate any of the three rules above apply the change abruptly and offer options to reduce FOV or blank out the display for the duration of the violation so n00bs don't get sick.
No.
You can change speed and direction, so long as you moderate the rates and maintain a fixed cockpit or other reference within which the camera movement is the headset.
Car sims are one of the better genres for VR. But even there, content is key, short ovals and rapid switchback courses are pukey.
Same is true for flight sims. Fixed frame of ref, within which the only movement is the headset, then limited rates plus flying style.
Space sims blow the whole coordinated turn illusion, for me they are typically worse than flight sims. But Elite is OK. It really is down to content.
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
It has nothing to do with the inability to get folks off their smartphones and has everything to do with the following:
1) Hardware is expensive, bulky and requires fairly high end PC and / or specialized hardware just to run it
2) Resolution within the headset is sub-par at best. Picture doesn't even come close to what a mediocre monitor can do.
3) Developers are hesitant to go all in on VR because it's a niche platform with a limited audience atm and game development is damned expensive.
4) Exclusivity bullshit. Quit making exclusives for Playstation VR, Vive, Occulus, etc. You want cross-platform if you want this to survive.
5) Some folks can handle the motion without getting sick. Many cannot.
IF it survives its second coming, VR might be worthy of attention a few generations from now when more powerful / refined hardware is there to drive it and the headsets are slimmed down a bit. Drop the price on it and more folks will dabble with it. More folks interested in it means more developers might put some effort into making serious titles for folks to play.
Fair enough. I've got a high end phone - I just expected more. After all, the VR headset is really just a holder for the phone. I understand a Vive/Rift would be better, but this just wasn't even close.
Ahhh yes, lets do the tried and true approach of blaming something else. Can't possibly be the price of the tech, the limited resolution, the limited games/apps, the problems with headaches, eye strain or nausea. Must be because you are addicted to twitter or facebook.
Well, maybe now Oculus can have a Facebook icon that can nag you without the option to log out of Messenger.
That did it for me and removed the FB app. The constant nagging that I had to install their messenger, one you cannot log-out from.
On a more serious note: I am hesitant to get a HTC/Oculus because I had (have) a HMZ-T1 and it is very uncomfortable and never in focus.Also a Gear VR that is a bit more comfortable but always out of focus.
One eye just always gets this rainbow pixel sprinkled out-of focus treatment that really tires my eyes.
The other issue is that I play once a week - give or take. And only games that support 3 monitors either team based shooters or racing games. Both benefit a lot more from the super-wide angle the 3 monitors provide.
VR has to have a wider FOV and better optics. When it has it: take my money. Until then I keep my 3 x 1080p .. yes I have a 4k screen (43'' for work), no, I don't care about movies or games on it. 1080p x 3 is better than that too.
Agreed. But is there *currently* any way for a techno-incompetent to do that easily?
--- Most topics have many sides worth arguing, allow me to take one opposite you.
It doesn't add much beyond traditional first person oriented gaming. I bought VR goggles for my smartphone and it has little coolness factor. What we really need is AR apps... and Cyberman suits.
I'm a 40-year old on disability, you insensitive clod and FB and Twitter have a place alongside Slashdot and Digg to keep me connected to the world. I am consuming more and more and trying to get my parents out of the 20th century. I am working to get off disability, though. http://hackwrench.tripod.com/ and http://github.com/hackwrench
You can buy VR goggles you slide your cell into, and use the camera to view the outside world and your other screens. Switching back to phone mode is quick and painless. You can even buy all sorts of bluetooth controllers. I prefer ones for each hand that resemble Nintendo nunchuck controllers
My phone is my VR screen. Yo dawg, I like phones, so I put a phone in my phone so I could...
lol ... i never even considered it so far ... not only b/c of my "limited" budget but b/c things like this tend to end up in the attics of rich power-users (i used to live in different times, i even bought an atari jaguar in better days so i know how it works lol) , like 3dtv and smartwatches i guess ... the content doesn't warrant the price and i still have to see some decent research on the impact it has on the eyes, i mean being bombarded with whatever radiation emanates from the screen that close for prolongued periods of time ??!?
... if i had besos-money, id get one ... well if i had besos-money id get many things, including a driver with a car , but even then ... i don't see how a vr-headset can be very healthy ... i mean even in "normal" games or entertainment its is generally advised to take one break at least 10 minutes every hour, so what if the screen is glued to your eyes at about 1cm away ?
call me skepticat
je ne sais pas and like i said, b/c it doesn't lift off might be the reason why no decent research on the matter exists, but that might also have to do with the united lobbies who could care less bien sur
on very, disait l'aveugle as they say in roughly translated flemish
Free speech was meant to be free for all... how can anyone grow up in a nanny state ?