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Facebook Enabled Advertisers To Reach 'Jew Haters' (propublica.org)

ProPublica is reporting that Facebook "enabled advertisers to direct their pitches to the news feeds of almost 2,300 people who expressed interest in the topics of 'Jew hater,' 'How to burn jews,' or, 'History of why jews ruin the world.'" The organization even went so far as to test these ad categories by paying $30 to target those groups with three "promoted posts" -- in which a ProPublica article or post was displayed in their news feeds. Facebook reportedly approved all three ads within 15 minutes. From the report: After we contacted Facebook, it removed the anti-Semitic categories -- which were created by an algorithm rather than by people -- and said it would explore ways to fix the problem, such as limiting the number of categories available or scrutinizing them before they are displayed to buyers. In all likelihood, the ad categories that we spotted were automatically generated because people had listed those anti-Semitic themes on their Facebook profiles as an interest, an employer or a "field of study." Facebook's algorithm automatically transforms people's declared interests into advertising categories. [ProPublica provides a screenshot of their ad buying process on the company's advertising portal.]

"There are times where content is surfaced on our platform that violates our standards," said Rob Leathern, product management director at Facebook. "In this case, we've removed the associated targeting fields in question. We know we have more work to do, so we're also building new guardrails in our product and review processes to prevent other issues like this from happening in the future."

42 of 253 comments (clear)

  1. eric cartman by Joe_Dragon · · Score: 2

    eric cartman

  2. Re: In other words by that+this+is+not+und · · Score: 2, Interesting

    Yes, the Left are practically entitled to wear haloes, because you sez so.

    You wouldn't happen to be on the left, would you??

  3. Re:Ever noticed how by sconeu · · Score: 2

    It's because Al Gore (ithm) invented the internet.

    --
    General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
  4. Re:In other words by sconeu · · Score: 3, Insightful

    You obviously do not have a Jewish child at a UC.

    --
    General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
  5. The money shot by PopeRatzo · · Score: 4, Interesting

    The devil is in the details:

    Last week, acting on a tip, we logged into Facebook’s automated ad system to see if “Jew hater” was really an ad category. We found it, but discovered that the category — with only 2,274 people in it — was too small for Facebook to allow us to buy an ad pegged only to Jew haters.

    Facebook’s automated system suggested “Second Amendment” as an additional category that would boost our audience size to 119,000 people, presumably because its system had correlated gun enthusiasts with anti-Semites.

    The site shows users how Facebook categorizes them. It doesn’t reveal the data it is buying about their offline lives.
    Instead, we chose additional categories that popped up when we typed in “jew h”: “How to burn Jews,” and “History of ‘why jews ruin the world.’” Then we added a category that Facebook suggested when we typed in “Hitler”: a category called “Hitler did nothing wrong.” All were described as “fields of study.”

    --
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  6. Re:So... by Tailhook · · Score: 4, Insightful

    Why do I feel like 4chan figured out how their algorithms work and did this to troll FB?

    I have no idea. There are so many jew hating nut bags polluting the Internet that it isn't the least bit surprising that an ad targeting system generated these categories. Another thing that doesn't cause me even the slightest surprise is that Facebook had to have this pointed out to them; have no doubt that every other conceivable identity group has automated protection already built-in. The only question that might hold a little interest is just how high up the Facebook chain of command did this issue have to go before it reached someone that understood this to be a problem.

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  7. Re: In other words by bestweasel · · Score: 5, Insightful

    Nice try but left wing progressives don't hate Jews and many Jews are left wing progressives. You may have confused antisemitism with dislike of some of the actions of the Israeli state, most obviously their mistreatment of the Palestinians.

  8. Re:There must be money in it by Anonymous Coward · · Score: 3, Funny

    Halal meat, burqas for the missuses, AK-47s for the budget-conscious.

  9. Re: In other words by Tailhook · · Score: 2, Interesting

    but left wing progressives don't hate Jews .... Israeli blah blah

    No, it's Jews. All kinds of left wing groupthinkers (and others) are anti semites. Helen Thomas, Sharpton, Gibson, Oliver Stone, the whole Sheen clan, Assange. All sorts. They get caught in polite company or recorded somehow and then cop-out with the "I meant Israel" line, but they were talking about Jews when they unzipped their fly. The "It's not Jews, it's Israel" line is transparent and you should probably quit playing that card; it only calls you out as the left wing bigot you are.

    And no, the fact that you can point out Jews that hate Israel or Judaism doesn't play; self-loathing is a thing, particularly among liberals.

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  10. There's been several reports by rsilvergun · · Score: 3, Interesting

    of antisemitism there, but none the incidence have been traced to left leaning groups and the staff has consistently denounced antisemitism even if they don't outright ban it. As for why banning it isn't helpful, well there's a good reason why right here. Letting them hold their little rallies and seeing how few show up to rally is way more productive then banning them.

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  11. Re:There must be money in it by sheramil · · Score: 5, Funny

    False alarm, everyone. They were targeting "Jew hatters" and were looking for a distributor for their yarmulkes.

    (rolls eyes) goyim.

  12. Re: In other words by 0123456 · · Score: 2, Interesting

    This'll be why the Israeli media in the run-up to the last election was telling US Jews to vote Republican because the Democrats are full of anti-semites.

    http://www.jpost.com/Opinion/T...

    "Blumenthal Sr. is a proud father. He regularly shared his son’s ravings with Clinton, and she shared his delight. In eight separate emails over the course of her tenure in office, Clinton enthusiastically praised his Jew-hating propaganda."

    But, hey, SJWs always lie.

  13. Re: So... by that+this+is+not+und · · Score: 4, Insightful

    I don't think there are actually that many jew-hating nutbags, but the opportunity anonymnity presents encourages and amplifies their hooting and hollering.

  14. Re:So... by hackwrench · · Score: 2

    I'm interested in the topic of Jew hating and belong to groups like "Exposing the Rothschilds", where some members hate Jews and some wonder if we shouldn't be hating Jews. It doesn't mean that I personally hate Jews.

  15. Re:In other words by hackwrench · · Score: 2

    I study the situation. They hate the Jews because they believe them masterminds of a plot to control them.

  16. Re:So... by TheRaven64 · · Score: 2

    You don't have to list it. Facebook tracks your browsing across almost any site with 'like' buttons, any links that you follow from Facebook, and so on. It's pretty easy to infer that prejudices from the news sources that someone frequents.

    --
    I am TheRaven on Soylent News
  17. Re:In other words by TheRaven64 · · Score: 3, Insightful

    Antisemitism has historically been linked to anti-banker and anti-capitalist sentiments. Christians and Muslims are prohibited by their respective religious texts from engaging in usury and for a lot of the last few hundred years this meant that the only people who made money by lending money (and, therefore, the only people that you could get a loan from) were Jews. This was inshrined in law in a lot of Europe: Christians and Muslims were prohibited not just by their faith, but by the legal system, from charging interest.

    It's no accident that the enemy of the Party in Nineteen Eighty-Four had a Jewish name: Jews were seen as the enemies of socialism (and the Party, like the USSR, still claimed to be socialist in spite of having few traits in common with socialism).

    --
    I am TheRaven on Soylent News
  18. Re: In other words by Anonymous Coward · · Score: 4, Insightful

    They are the ones who accuse Israel of taking Palestinian land [...]

    Accuse? Just accuse??? Israel has a long history of stealing Palestinian land and abusing Palestinians in general. This goes far beyond unsupported accusations; these crimes are well recorded, widely condemned, and a shameful stain on the state of Israel. Calling this Antisemitism says more about the speaker than the accused.

    [...] and don't want Israel to even exist.

    Reality is far more nuanced than this propaganda association. This kind of linking is what makes the current Israeli government such a dreary bunch of whiners. Even the mildest critique on the behaviour of Israel is immediately labeled as antisemitism.

  19. Re:So... by umghhh · · Score: 2

    Is it really that easy? I do not care for this particular action but I just wonder what happens when an individual will be brand marked as X (in this case jew hater) and then loses their job or their property gets destroyed by good people. It is Justine Sacco and surely countless others over and over again. Moral outrage of 'good' people destroys lives just the same. Mass hysteria shoots randomly around: few months ago a book shop in Berlin was forced to close after outrage in activist scene about their alleged antisemitism. The shop was owned by two Jews. It seems to me that in western so called democracies the persistent discrimination against any one group has changed and moved to chaotic discrimination of anybody or a group of people who are ad hoc declared enemies of humanity. This process is supported by big media companies like google (DB of haters) and FB. Corps do it for t he money or because they think there is benefit in such action. Humans because they think they are good - it is simpler this way than actually fight injustice every day - just destroy lives of some random people over the weekend or better yet outsource that to FB. Must be in human nature - this desire to hate others. I suppose that is true. Human capacity to belong to a group is limited or rather the size of the group to which we can meaningfully say we belong is limited. All others are strangers we 'discriminate' sometimes we really do. Hate the haters is just big now as it allows to define the group to be discriminated easily. It is as some of big Nazis once said (repeating after others) - "I decide who a Jew is". Now it is 'internet' or some other deity which is called algorithm by ignorants.
    As some other great man said in the past: "doing right ain't got no end" which inevitably leads to false positives. I wonder if there is ever a way out of that.

  20. Re:In other words by Bongo · · Score: 2

    It's more useful to talk about "totalitarian" and less useful to talk about "left" and "right".

    Basically, it doesn't go left right (those were just two sides of the house), but rather, "up" and "down" in terms of, what level of compassion.

    Me, my family, my clan, my group, my empire/religion, my nation, my humanity, my planet.
    The "circle of compassion" gradually extends further and further, especially in the methods advocated.

    Too many religions act like empires, and are basically colonialist.
    Humanism, proper, is around the "my humanity" level...
    Meanwhile, a certain amount of "green" politics, ought to be around the "my planet" level but is sometimes more around the "my group" level, or even "my empire" level, especially in the way it advocates a reduction of humanistic freedom, preferring a more authoritarian system.
    And as for extreme left and extreme right, the "extreme" they mean is in the, fascistic sort of, just want to fight and take down the system, sort of approach. It's "my clan" and warlordism, except that, modern society has no place for warlords, so they're left to just fight in the streets.

    Anyway, something like that. How far does one's compassion extend... does it include all humanity?
    And if it does, then that means the politics and views have to be very open to disagreement and natural chaos.
    Whereas if one's compassion only extends to one's own religion, then the politics can be more authoritarian and conformist, making everyone act and think the same.

    It gets quite tricky. Someone on the "left" may claim to be concerned for "all humanity" yet refer to their own nation's average person as a "contemptible" -- so they are not really including all humanity, just certain parts. It is something one Muslim academic referred to as "reverse colonialism". It's that sort of confusion, "compassion for all the world (except the jobless in USA)" which unfortunately led to Trump winning.

  21. Re: Sad thing really... by lucasnate1 · · Score: 2

    Funny, after the holocaust there were no jews in germany. Somehow there are still millions of palestinians. That's a very ineffective genocide you accuse Israelis off.

    Also, regarding the "killed more than the nazis" part, for this to be true, Israel needs to kill 234.833659491 every day. Considering the facts we have no death camps, it is impossible to reach that daily number.

  22. Re:In other words by dunkelfalke · · Score: 2

    Now don't take me wrong, I myself am quite left wing even by German standards, but actually yes, at least the German left still seriously dislikes the Jews and hides it under "Israel criticism". Even back in the day our very own (I admit, saying "our" would not be correct since they were West German and I am not) left wing domestic terrorist organisation RAF was trained by and worked with Palestinian terrorists. The best example for that collaboration would be the LH Flight 181 hijacking by the PFLP, who demanded that the West German governments releases several imprisoned RAF members. There are many more historical examples, which is kind of strange because many prominent left wing personalities have been Jewish.

    --
    "It's such a fine line between stupid and clever" -- David St. Hubbins, Spinal Tap
  23. Studying vs Practicing by BirdBrained · · Score: 2

    If you look at the ad-buying screenshot, these categories are under "Education - Field of Study" which leads me to believe these are anthropologists as opposed to hate group members.

  24. Re:So... by A.+I.+Agent · · Score: 5, Insightful

    In countries with severe censorship, the rumor mill allows fringe ideas to spread rapidly, and they are more easily believed because nobody believes the official denials of the authorities. So, if you are calling for censorship, we already know from experience that your plan won't work. To confirm what I'm saying, all you have to do is look at the extremely paranoid theories about Jews held by Muslims living under authoritarian governments.

    Keep in mind that all the great scientific theories were once fringe ideas. Your notion that an idea should be suppressed merely because few hold it would bring a halt to scientific development.

    I think it is only fair to point out that hatred is a two-way street, and if you find members of group X hating group Y, you inevitably find members of group Y hating group X.

  25. Re:In other words by Anonymous Coward · · Score: 3, Interesting

    Regards to 1984, it's because the book is about Stalinism and the figure of hate is a cipher for Trotsky.

  26. Re:In other words by mjwx · · Score: 4, Interesting

    Antisemitism has historically been linked to anti-banker and anti-capitalist sentiments

    Except for the largest antisemitic group in history, the Nazis who were decidedly right wing. Or the current crop of anti-semites who are also decidedly right wing (Sorry, but nowhere has HAMAS said they want justice and social harmony for Palestinians, their main goal is simply the destruction of Israel, same with Iran as theocracy centralises power, not distributes wealth. Both Iran and Palestine have capitalist systems firmly in place as the place was a centre of trade for millennia before the US even existed).

    Dont confuse people being anti-Jewish with being anti-Bankers. They're quite happy to accept white bankers.

    Proper leftists have no issues with Jews, Antisemitism tends to be linked to extremist nationalism, which is firmly on the extreme right.

    It's no accident that the enemy of the Party in Nineteen Eighty-Four had a Jewish name: Jews were seen as the enemies of socialism (and the Party, like the USSR, still claimed to be socialist in spite of having few traits in common with socialism).

    It helps if you read Nineteen Eighty-Four before commenting on it. The society in 1984 (for brevity's sake) still used money (although there were shortages of almost everything). The idea behind IngSoc is that it was neither English, nor Socialist. Pretty sure George Orwell used those exact words in the novel 1984. You see 1984 was a diatribe against Nazi Facism, it centred on the theme of an institutionalised class structure (inner party members -> outer party members -> Proles) with each cast receiving fewer rights than the one above it, institutionalised surveillance and government control as well extreme nationalism and the perpetual war that comes along with it. The use of the Jewish name Goldstein, was just to link it to Nazism and their Antisemitism and the fact that National Socialism has nothing to do with Socialism as we define it.

    Orwell left thinly veiled cues of the society he was ripping off in names, for example in Animal Farm, his diatribe against Stalinist Communism he used Trotsky pigs as the farm animal's leaders in reference to Leon Trotsky who was an early Communist party member under Lenin and who Stalin had killed when he took power after Lenins death.

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    Calling someone a "hater" only means you can not rationally rebut their argument.
  27. Re:In other words by l0n3s0m3phr34k · · Score: 3, Interesting

    Which, to me, makes this even more confusing. Anti-capitalist AND anti-socialist...so people are claiming that Jews are against capitalism AND socialism? I grok that it is two different groups claiming this...which, to me, just means using Jews as a scapegoat. Both can't be true, it's one or the other.

    In reality, it's really tribalism. Jews are one of the oldest surviving "tribes" that still hold a cohesive connection with their ancient past. The Talmudic customs and rituals extend further back than most people can really comprehend; past Babylon, probably into Sumerian time periods. In modern humans, tribalism (IMHO) is linked deeply with "the fear of others), which itself is a remnant of the VERY ancient past with there were multiple human species roaming the earth.

  28. Re:There must be money in it by Mashiki · · Score: 2

    Only in your mind. But I'm guessing "how to beat your wife for not wearing a burka, and making sure it doesn't show in public" is a hot seller among jew haters, especially in the EU, Canada and Australia. Along with 23 reasons why Jews are less then dogs(quite popular with the imam crowd -- going by their rants). And "slavery for fun and profit, what do do with your sex slave when she's been passed around 283 times." Which is apparently popular with the ISIS loving caliphate, and girls who run off there to join them.

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  29. Re: In other words by Cederic · · Score: 2, Informative

    It's interesting how quickly some Jews here in America forget their more recent pasts, on the receiving end of similar abuses in Europe and elsewhere. The state of Israel is harsh towards the Palestinians

    It's interesting that you don't see the second half of the first sentence as a reason against the second.

    Germans didn't hate Jews, some Germans did.
    Jews don't mistreat Palestinians, some Israelis do.

    Just as I'll happily condemn Nazi behaviour towards Jews, I'll happily condemn Israeli behaviour towards Palestinians.

    As Bestweasel highlights, that's not anti-semitism.

  30. Re:In other words by Mashiki · · Score: 2, Informative

    Antisemitism is almost exclusively a feature of the right. That's because the left when it encounters it works to purge it from it's ranks.

    Quite the level of bullshit there. On the left it's called BDS, and is the veneer of leftist antisemitism wrapped up in a palatable package. A single trip to a university like the University of Toronto is enough to show just how much of a lie that statement is. Not only do they embrace it, they encourage and bring out bigotry that's akin out of 1939. You can even see it within political parties in the EU. There isn't a subtle shift if "israeli to jewish" it's right there that BDS is to go after the jews.

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  31. Re:So... by datavirtue · · Score: 2

    suppression makes it worse

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    I object to power without constructive purpose. --Spock
  32. Re:In other words by Attila+Dimedici · · Score: 2

    That is an interesting theory, considering that left-wing antisemitism predates the creation of the modern state of Israel by quite a few years. You might want to read Karl Marx's book "On The Jewish Question". The only claim I have seen making the case that Karl Marx was not an anti-Semite says that he was not saying that Jews were evil...just that self-identifying as Jewish was evil.

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    The truth is that all men having power ought to be mistrusted. James Madison
  33. Re: So... by zieroh · · Score: 2

    Allowing placement of any ad based on a keyword hit that includes "hate" is just unethical.

    Do you know of a software library that automatically detects all forms of hate (in all languages) within human communication, without fail? Care to provide any sources or citations as to how that software works, or even where to find it?

    No, didn't think so.

    --
    People who say "sheeple" have about as much sophistication as an AOL user, and in fact are probably actually AOL users.
  34. Re:In other words by TheRaven64 · · Score: 3, Informative

    Except for the largest antisemitic group in history, the Nazis who were decidedly right wing.

    If you believe this, then you really have a very shallow grasp of history. Persecuting Jews was a popular pastime in Europe for a long time before the Nazis came along. Read The Merchant of Venice sometime to get a feel for how Jews were perceived in Shakespeare's time. Even the term Pogrom predate the Nazis by a good 40-50 years. The two largest groups that have actively persecuted Jews are Catholics and Muslims. Nazis don't even beat Russians in terms of the number of people doing the persecuting or the number of Jews killed.

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    I am TheRaven on Soylent News
  35. Re:So... by zieroh · · Score: 2

    We need a new legal framework to ensure that our internet gatekeepers present a balanced view to avoid the spreading of fringe ideas

    No, we don't. I hate the fringe nutbags and dumbshit racists just as much as anyone else, but the moment you invoke the idea of "legal frameworks" as a solution to speech (or, god forbid, thought) you've taken the first step down a slippery slope from which we will never, ever recover. Legislating speech or behavior will inevitably lead to an abuse of that power, with all of us paying the price.

    The way to deal with hate is for decent people at all levels to lead by example, and to stand up to hate and refuse to tolerate bad behavior from their neighbors, from their coworkers, from their family, or from their friends.

    --
    People who say "sheeple" have about as much sophistication as an AOL user, and in fact are probably actually AOL users.
  36. Re: So... by ZipK · · Score: 2

    Allowing placement of any ad based on a keyword hit that includes "hate" is just unethical.

    So my ads based on the phrase "I hate housework!" should be prohibited?

  37. Re: So... by sh00z · · Score: 2

    Allowing placement of any ad based on a keyword hit that includes "hate" is just unethical.

    So my ads based on the phrase "I hate housework!" should be prohibited?

    They certainly shouldn't be automatically generated.

  38. Re: So... by jedidiah · · Score: 2

    > Allowing placement of any ad based on a keyword hit that includes "hate" is just unethical. I'm sure "Facebook hater" was already blocked from generating an ad.

    You mean like hating Nazis or monopolies or patent trolls?

    --
    A Pirate and a Puritan look the same on a balance sheet.
  39. Re: In other words by Aighearach · · Score: 2

    Palestinians are also Semites. Why are you trying to marginalize them and lie about their cultural background? Is it politically inconvenient for Israel to admit that both were promised separate lands, and Israel occupies much of Philistine, and all of Judea, in addition to Israel? Everybody involved are Semites. Anti-Semitism is a totally different problem that doesn't even share a border with the political and cultural issues plaguing the Holy Land.

  40. Re: So... by Rakarra · · Score: 2

    I don't think there are actually that many jew-hating nutbags, but the opportunity anonymnity presents encourages and amplifies their hooting and hollering.

    Also, many don't actually hate Jews (and certainly not all Jews), but they like the outrage that generates and do it for the lulz.

  41. Re:So... by Rakarra · · Score: 2

    In countries with severe censorship, the rumor mill allows fringe ideas to spread rapidly, and they are more easily believed because nobody believes the official denials of the authorities. So, if you are calling for censorship, we already know from experience that your plan won't work. To confirm what I'm saying, all you have to do is look at the extremely paranoid theories about Jews held by Muslims living under authoritarian governments.

    Most of those Muslim authoritarian governments find great political and moral advantage to those Jewish theories because blaming an 'other' is a time-tested technique to boost your own strength. Most of those theories are spread with the support of, not in spite of, those authoritarian governments.

  42. Re: So... by Rakarra · · Score: 2

    Let me guess. You are a euro socialist or one of These Soros victims.

    I love the George Soros conspiracy theories. Hard right-wingers seriously believe the guy is some sort of all-powerful anti-Christ.