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Google Allowed Advertisers To Target 'Jewish Parasite,' 'Black People Ruin Everything' (buzzfeed.com)
Alex Kantrowitz, reporting for BuzzFeed News: Google, the world's biggest advertising platform, allows advertisers to specifically target ads to people typing racist and bigoted terms into its search bar, BuzzFeed News has discovered. Not only that, Google will suggest additional racist and bigoted terms once you type some into its ad buying tool. Type "White people ruin," as a potential advertising keyword into Google's ad platform, and Google will suggest you run ads next to searches including "black people ruin neighborhoods." Type "Why do Jews ruin everything," and Google will suggest you run ads next to searches including "the evil jew" and "jewish control of banks." BuzzFeed News ran an ad campaign targeted to all these keywords and others this week. The ads went live and were visible when we searched for the keywords we'd selected. Google's ad buying platform tracked the ad views. Following our inquiry, Google disabled every keyword in this ad campaign save one -- an exact match for "blacks destroy everything," is still eligible. Google told BuzzFeed News that just because a phrase is eligible does not guarantee an ad campaign will run against it. A total of 17 ad impressions were served before the keywords were disabled.
Deja vu, except for the company name.
Hmmmm...
If that's true then apparently Google is tolerant of Boycott Divest & Sanction, just like Berkely.
P.S. --> Wanna see a picture of an angry white racist who attempted to stop a Jewish speaker from delivering a peaceful intellectual talk at Berkely?
Just look here: http://www.jammiewf.com/2017/d...
AntiFA: An abbreviation for Anti First Amendment.
I'm not seeing why this is a problem. You're not going to eliminate racism by hiding it. It's not like a confederate statue staring you in the face, you have to go looking for racist garbage for you to find it on Google search and if you do find some racist garbage you can get rid of it fairly easy with their reporting tools.
People want information and advertisers want information. You can find perfectly legal porn sites and the like and they can advertise. I'm just not seeing the social dilemma. It's not like their getting links to fake pharmacies that can sell you knock off Viagra that could be potentially dangerous and lacks quality control (which they had an issue with before and fixed). I'm a big proponent of people being accepting and part of that is being accepting of people who I think have horrible world view points. As long as it doesn't harm me people can do what they like, unless it is BuzzFeed news. That's literally Hitler. #ICan'tEven
Anyone can put together any combination of words that adds up to a custom-made definition of "hate". Furthermore, what about other languages? Should Google hire people to cover all languages and spend their days thinking of hateful sentences to ban?
If only 17 ads were served during X numbers of hours or days or weeks before the sentence was banned (and probably served to the BuzzFeed employees who did the research), then they are not really addressing any problem. It seems like a fake news.
It is likely, though, that BuzzFeed in their market research identified hateful leftists and are actively marketing to them using well crafted ad-words.
"Pit bulls dangerous" allowed? How about ads targeting "Crooked Hillary"? Or even worse, what if I want to market a product to members of the gay community? Can I use the word "Queer"?
1. Google's primary income is from their ad platform. ...
2. Targeting is what makes their ad platform competitive.
3. Hate speech is protected speech in the US.
4. Profit?
Are we going to get the same story every day until we run out of different platforms you can put a search term into?
Come on msmash! The story this is a dupe of is still on the main page!
Just like old times...
One of our competitors trademarked the term "hypothesis". From now on, we will call them "boneheaded ideas".
Ethnic Cleansing
Final Solution
Gibt Ihn Etwas Zu Fressen
Kill De White People
But I agree this all does seem a little bit like fake news and strange coincidence that this is in the news about Google and Facebook today. Probably to undermine their standing as good corporate citizens as the emergent alt-right American Fascist regime seeks to entrench itself against the so-called chemtrail-backed globalist "deep state".
Actually, I think this should be considered as a feature, not a bug.
If you are, say, the Jewish Antidefamation League, people who put in the search term "Jews ruin everything" and "evil Jews" and "Jewish control of banks" into Google search are exactly the people you want to serve advertising intended to change public opinion.
Ages ago, before torrents and automated enforcement of the DMCA, one could find direct-download "warez," "keygens," and "cracks" easily through major search engines.
One day, I was searching for a particular software crack so that I could try it without borrowing a key dongle, and I got a notice from Google directing me to a drug rehabilitation hotline. I'd never even considered that people might use Google to look for crack cocaine, but, thanks to the naiveté of keyword-matching, there was the opportunity to get help for an addiction I thankfully did not have.
I'm sure all sorts of hateful organizations paid Google for the opportunity to sell swag to bigots. I'm sure Google spent their money just as easily as they spent money from people buying access to nicer keywords.
Want to burn a bigot in the ass? Let it come out that every dime spent on buying access to "Jewish Parasite" and "Black People Ruin Everything" went to the ADL and NAACP. Give organizations like the ADL and NAACP access to those keywords gratis. Offer alternatives to hate as easily as alternatives to drugs.
Google missed an opportunity to, relatively cheaply, buy a huge PR win and help overcome hate.
Pining for the days when The Glorious MEEPT!!! graced SlapDash with his wisdom.
Did they set it up specifically that way, or is there some algorithm that picked up on dreadful people chatting and try to sell to them?
Everybody remembers Tay, right? She started off a simple chatbot and wound up the grand wizard of the kkk by the end of the day.
Weaselmancer
rediculous.
Google told BuzzFeed News that just because a phrase is eligible does not guarantee an ad campaign will run against it.
You'd think a company as rich as Google could afford a competent spokesperson who wouldn't say really stupid shit like that.
unless you got a solution to eliminate prejudices.
by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
country for immigrants and uncle Sam)
this all does seem a little bit like fake news
What about this makes you think the stories are lies?
... the day they start engaging in significant censorship is the day they become too powerful and get slapped with common carrier status and broken up as a monopoly.
Or incorrect to state that many minorities ruin or want to destroy traditional American culture.
Just saw an example of this yesterday...some conservative blogger showed screenshots of Google having marked EVERY SINGLE one of his videos not appropriate for all advertising audiences or whatever. And there's nothing that can be done about it (except for simply not using Google services, which I have done since their recent SJW hissyfits have gone public).
Too lazy to get the link but you get the idea.
In other words, Google provided the service that was asked for.
Probably the search terms suggested in the summary. Of course, the author wasn't offended by the fact that it allowed them to enter "white people ruin everything" and probably only wrote this article because they were planning to advertise that sentence and got the vapors when google asked them if they'd like to be racist against other races too.
I thought only Adam Ruins Everything!!
Google provided what people asked for.
In Soviet Union self identification in the form of "I am Russian" or "I am Georgian" or "I am Ukrainian" and etc was considered as imperial Chauvinisme or Nazism and the person was put under surveillance from secret service. We are living in free country and having free speech and right of expression. The problem should be resolved from other end, via counter propaganda. Prohibition does not solve the problem, it only let those groups to proliferate their ideas faster.
You rang?
Oy vey! It's anudda Shoah, I tells ya! Anudda Shoah!
...What exactly is the issue here?
An automated service allows people to pay to target specific keywords and phrases. Why the hell should it matter what those phrases are? Seriously, who gives a damn?
Way too many people looking or irrelevant things to get offended over these days.
This is the stupidest thing I've ever heard of
This isn't really google's fault and there really is no issue here.... but sue them, fine them, investigate them to death and cost them lots of money. Let the leftists attack the leftist hand that feeds them. They have become so evil and unamerican they deserve everything bad that happens to them.
Free speech includes ignorant speech, idiotic ideas and even speech designed to flame the fan of hatred. Trying to limit free speech is expensive, troublesome and almost a total failure. The centuries old fight against pornography is a great example. Today we have more access to a huge variety in porn than ever before. About the only item that has been beaten down is child porn simply because almost all people hate child molesters. and even when we put the sick types in prison or other facility we spend a huge sum getting the job done. It is a legitimate question to ask what would happen if we let the child porn industry run full throttle and use the money that we would have used squashing child porn and put that sum into cancer or heart disease cures? How many lives would be saved? how many children would actually be harmed if we change policies. Can we even get dollar amounts on the money used to stop child porn? My guess it is in the billions per year. It is similar to looking at the money used to fight prostitution. Being that some people only get by in life as sexual providers and would do far worse if they could not rent their bodies to the public and the money spent for cops, jails and the like for these people does legal restraint do anything more than cause great harm to the public. When the enemy is at the beach head and one needs tanks and guns and troops just how does spending money fighting porn and hooking count for anything if you can't afford a winning military?
The English language has allowed people to voice hate speech and conspire to conduct terror. But worry not, the truth ministry is working on New English which will rectify these shortcomings.
Well their article clearly shows that not as many people search that as people searching "White people ruin everything", and yet you are offended on behalf of black people. shut the fuck up.
> Google could easily build a filter that could stop 90% or more of these phrases. They will never stop 100%, but they could easily do way better.
If we made a list of objectionable phrases, we may find that Google DID block 90% of them. Without checking, I can't agree with "they could do way better" - we don't know how well they did. We only know that somebody was able to come up with a few phrases that weren't blocked.
> But should they? Is it really their role be society's ideological and moral gatekeepers?
That is indeed a very good question. It gets real interesting when you consider the types of racist things Al Sharpton says, or the things many black comedians say.
So we've had two stories pushing the same agenda in a matter of days. Gee, I wonder if there is some sort of liberal conspiracy to push an SJW agenda...
Then again, the SJW's are pawns of Google and Facebook, so maybe this is an example of the left eating itself.
if anyone sees "buzzfeed" they should immediately vomit.
This discussion is about how people can target their ads, not about totally removing a site from Google's index, or indeed removing it from the web completely.
Suppose you are selling unique cases for Raspberry Pi. You wouldn't want to show that ad to just anybody and everybody at random, that would be wasteful. Instead, you'd want to advertise Pi cases to people who search for "Raspberry Pi", "Pi case", "Pi model B", etc.
When you advertise through Google, you can show your ads to likely buyers by selecting phrases they search for. The author of the article set his ass to run when people search for "Jewish parasite". Google'sâ server let him type that in and run ads when people search for that.
So there is a way to _target_ people who search with various words? Why wouldn't we want to target people who search hate groups?
The companies who could use the service could be setting traps for the racists and now Google is protecting racists by denying the service. What the fuck?
This whole discussion and the way its being moderated are severely turning me against continuing to use Slashdot. I've been a long time, probably 12-13 years on this account, and I don't even know when I registered the first one. I think we were on Suse 7.1 or so back then, which I actually bought the DVD + CD set for. I remember when this was a free place to discuss ideas, ideals, and even bring the occasional website crawling to its knees from the flood of traffic. Those were good times. Since about 2015 though, its drifted rapidly into this land of there can only be one right idea or ideal. SJWism has taken hold; even if there are still a large number who despite it, especially when stating that could cost them their employment. It doesn't matter if its a discussion about socks or a hurricane, people will find some way to make it political, and bring the worst of those elements into it.
There was a time when we elevated discussions, and moderators sought to. We could laugh at trolls, and simply disagree without the crud I see in so many threads now and use some of that to bring ideas to the table. We used to believe in freedom and pretty much in free speech. I'm sorry to see that era dying, but I cannot ignore that either. The end result wont elevate discussions. It wont draw new users in, and it will certainly push out long time users.
Freedom is merely privilege extended unless enjoyed by one and all.
Most of you don't have the balls to say what needs to be said, so I will say it for you.
Prejudice is not always a good thing, and it is often a bad thing, but only a fool thinks it is always inaccurate.
The only time I was ever mugged, I was mugged by four black "youths" who beat me up for no other reason than that they felt like it. I had not looked at these people nor had I said one word to them, before they attacked. Do you think I keep my distance when I see a group of black youths approaching me on the street after that experience ? Only a fool doesn't learn from experience. The lesson is that while not all back people are muggers, some of them most certainly are, and along with that, as a white person minding my own business, I am MUCH more likely to become the victim of violent crime which is perpetrated by blacks. Does this mean I hate all blacks ? No. But it means that unless I know and trust them, I will make sure I keep an eye on them until their intentions are clear. You see, I don't intend to allow myself to be mugged again.
I live in a university town in the southeastern US. Who do you think murdered the last two white people who were murdered in this so-called peaceful quite little town ? Black youths committed the murders. Does this mean all black people are bad ? No. But it DOES mean that only a fool doesn't take precautions when walking around town, more especially after dark. Prejudice can in such situations keep you ALIVE. And that means prejudice is a valuable tool when used correctly.
I can already hear you fools who will claim that all blacks are good kind decent people. My reply to you is : you're a naive idiot who has not had much experience in the real world, and your opinion means nothing to me.
In the real world, there are bad people. And when you cannot possibly know what every person you pass near is going to do or not do, it is intelligent to take precautions in certain situations. Yes, that is prejudice. If you think it's wrong, you will change your mind after you get mugged, I promise you that.