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Google Bombs Are Our New Normal (wired.com)

mirandakatz writes: Tech companies' worst crises used to come in the form of pranks like Google bombs: Users figured out how to game search results, such as when a search for "miserable failure" turned up links to information about then-president George W. Bush. Today, in the era of fake news and Russian interference, that's basically our new normal -- but as Karen Wickre, a former communications lead at companies like Google and Twitter, points out, tech companies' approaches to dealing with the new breed of crises haven't evolved much since the age of Google bombs. Wickre suggests a new, collaborative approach that she dubs the "Federation," writing that "No single company, no matter how massive and wealthy, can hire its way out of a steady gusher of bad information or false and manipulative ads...The era of the edge case -- the exception, the outlier—is over. Welcome to our time, where trouble is forever brewing."

47 of 94 comments (clear)

  1. Remember the /. SCO GoogleBomb in 2004? by grub · · Score: 4, Informative

    Hard to believe this was back in 2004, but it worked!

    --
    Trolling is a art,
  2. New normal? by JohnFen · · Score: 1

    Google bombs have been common for years now. If anything, they're the old normal.

  3. Re:The age of Russian interference? by Anonymous Coward · · Score: 1, Insightful

    Trumptard spotted. It’s okay. Just because the guy you voted for is Putin’s cuck doesn’t mean you need to lash out.

  4. Re:Google algorithms are trivial to trick by grub · · Score: 2

    Google's smartest people aren't concerned with search results, they're priority is figuring out how to shovel relevant ads at you.

    --
    Trolling is a art,
  5. You get the news you deserve by Anonymous Coward · · Score: 1

    Google, Twitter, and Facebook are not in the business of delivering news. They are in the business of delivering you to advertisers. They don't care about fake news so long as the eyeballs keep coming. If you look to corporations for unbiased reporting then you get the news you deserve.

    1. Re:You get the news you deserve by bobbied · · Score: 2

      Exactly...

      When the business of News is obviously in the tank for profits from advertisement, what do you expect from the likes of Google and Facebook? Unbiased commentary and search results? Please.... It's all about profits and getting paid to push advertisements onto your browser, you phone, your tablet, you big screen TV where you have to see them.

      The internet is starting to look and sound like a bazar where *everybody* from the kookiest on up get's paid the same way, ad clicks. The crazier you can be, the most interesting spectacle you can produce is what matters, not facts or truth. If you have enough money, you can also just buy viewership from the providers of spectacle but in the end, what you see is about money.

      --
      "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
    2. Re: You get the news you deserve by Reverend+Green · · Score: 1

      If you expect to find "unbiased reporting", you will be led like the sheep you are.

  6. Re:Google algorithms are trivial to trick by grub · · Score: 1

    they're / their
    me dumz

    --
    Trolling is a art,
  7. Re:The age of Russian interference? by _Sharp'r_ · · Score: 5, Insightful

    From the article:

    We trust our devices: We trust them to surface the correct sources in our information feeds, we trust them to deliver our news, and we trust them to surface the opinions of our friends. So the biggest and most influential platforms falling prey to manipulations upsets that trust—and the order of things.

    No, no we don't. We don't just trust everything we read, and for good reason. Typically, the more you know about the subject of a news story, the more you realize how inaccurate it is. That also applies to the news stories you don't know a lot about, you just may not be the one who has the right background on it. I like hearing from the people who do.

    massive platforms and services we rely on routinely communicate and coordinate, despite the fact that they are also competitors.

    No, we're not pining for the "good old days" when you only had to get the NY Times to preview a story for the three major TV network news teams and it became magically enshrined as the "truth" because no one ever got to see any other opinions.

    The answer to bad speech is more speech to compete with it, not censoring speech in order to "control the narrative". Deciding to federate all the Internet media companies into a shared censorship regime because a few spammers purchased a rounding error's worth of advertising in order to promote their click farms is completely out of proportion. It's almost like someone was waiting for an excuse to propose the solution they've been wishing for, a return to the days when not anyone could just speak, when you had to get past the "gatekeepers" in order to communicate to the masses.

    --
    The party of stupid and the party of evil get together and do something both stupid and evil, then call it bipartisan.
  8. Re:Google algorithms are trivial to trick by Rockoon · · Score: 1

    Diversity implies a mix of both smart and dumb people.

    --
    "His name was James Damore."
  9. Re:The age of Russian interference? by bobbied · · Score: 1

    Shame on Facebook and Google...

    Other than that, nothing to see here unless one campaign or the other was involved in breaking FEC rules, which seems unlikely at this point..

    --
    "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
  10. Re:The age of Russian interference? by bobbied · · Score: 1

    Even when its true and well documented?

    What is well documented and by whom? Shame on Google and Facebook for selling the ads, but how's this important to me? It's not like you can stop the Russians from trying tripe like this in today's day and age if they want to. We better learn to live with it.

    --
    "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
  11. Re:The age of Russian interference? by bobbied · · Score: 1, Offtopic

    That joke wasn't funny on the late night comedy shows the first time it got told. It's not getting better with age.

    --
    "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
  12. Re:Forget Google... by hey! · · Score: 1

    Pay $33 to Jeff Bezos for a hardcover copy of The Anarchist's Cookbook?

    Truly irony *is* dead.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  13. Re:The age of Russian interference? by Anonymous Coward · · Score: 2, Interesting

    The answer to noise isn't more noise. If someone is popping off their motorcycle, that doesn't mean someone else has to buy a jet engine to drown out that sound. We are already dealing with a deluge of bullshit every day, with crap coming from all directions, and major social media sites actually paid to disseminate propaganda. Had FB existed in the 1980s US, the Feds would have dismantled and shut down the entire company for acts of sedition and overt treason, be it giving aid and comfort to the enemy, or disseminating enemy propaganda.

    What is really needed is a peer to peer signing and moderation system with trust delegations. That way, if I trust Alice on her opinions of news sources and articles, and if she downmods one place, then her negative weight will affect what I see. Similar if Bob rates another place very positively, that positive weight gets passed on. If I find Alice or Bob trolling, then I distrust them, and perhaps add more weight to what Charlie likes or not. This applies to multiple axes. For example, I would trust the Onion for humor, but I might not trust them for news honesty. While, some sources, I might just not trust whatsoever because they are propaganda depots, pure and simple, be it the ones funded by Soros and Bloomberg, or the ones by the Koch Brothers.

  14. Re:#MAGA #TrumpGonnaDeportTheRagheads by hackwrench · · Score: 2, Insightful

    You're just jealous because they took your job because they could do it faster and cheaper than you could.

  15. Re:Google algorithms are trivial to trick by ctilsie242 · · Score: 1

    I'd say it is split between shoveling ads at you, and slurping as much analytics/telemetry/etc. as much as they can, until the EU laws come into effect that will seriously put some pain on them.

  16. Re:The age of Russian interference? by PopeRatzo · · Score: 2, Interesting

    The Russians! nonsense is just embarrassing at this point.

    That's exactly what a Russian dezinformatsiya agent would say.

    https://beta.theglobeandmail.c...

    --
    You are welcome on my lawn.
  17. Re:The age of Russian interference? by sexconker · · Score: 1

    Nope, sorry. Hillary has done plenty of illegal and legal, but unethical and unfair, shit. No one would give half of a Hershey Squirt about some foreigners trolling online or buying ads online.

    She lost because she's awful. Get over it.

  18. Re:Forget Google... by sexconker · · Score: 1

    Shitty affiliate link detected!
    Fuck off!

  19. It's been a quick decline by TheCastro1689 · · Score: 1

    My friend looks up my social media account through google and slowly they got pushed to the second page. I mentioned search results had started to suck since last year and he told me about my social media stuff and it made me wonder why google's search has been worse and worse. Russians I guess, they did it all!!!

  20. Re:The age of Russian interference? by sysrammer · · Score: 1

    Of course, if things had gone the other way, and had it been demonstrated that the russians had influenced the vote in favor of Hilary Clinton, you'd be pulling your hair out and climbing up the walls instead of saying "nothing to see here, move along".

    And don't even try to pretend otherwise, fucking hypocrite. You'd only be embarassing yourself.

    QFT. Also, to mention that both sides do it, and both sides are terribly hypocritical.

    --
    His ignorance covered the whole earth like a blanket, and there was hardly a hole in it anywhere. - Mark Twain
  21. Re:The age of Russian interference? by djbckr · · Score: 1

    Indeed, Hillary was (obviously) the worst candidate the DNC could have picked to run for POTUS, that even DT could win. I'm not really sure why Sanders was railroaded like he was, but that's why we are in the sad state we are in now. I don't blame the loss on foreign interference - unless that was what made the DNC decision to put Hillary in the running.

  22. Re:ENOUGH "Russian Interference" by sysrammer · · Score: 1

    FTFA: "I hope for a time when, for example, experienced editors—who know how to assess content for accuracy, research, and presentation"

    OP is obvious Rushing Troll(tm). Why are the editors allowing this? We need The Federation to step in!

    --
    His ignorance covered the whole earth like a blanket, and there was hardly a hole in it anywhere. - Mark Twain
  23. Re:The age of Russian interference? by DNS-and-BIND · · Score: 3, Interesting

    Look, you people are seeing TEH ROOSHINS in every post, on every thread. If you think Slashdot has any reach anymore, you're sadly mistaken. Most stories barely get double digit comments these days. The whole "blame the foreigners" thing is such an obvious dodge to avoid accepting that Trump voters might have had a point. We all know Podesta came up with this dolchstoss-legende within 24 hours of Hillary's loss, right? You people are seeing TEH ROOSHINS under your bed, and it's honestly kind of sad seeing such great minds succumb to paranoia.

    --
    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
  24. Re:The age of Russian interference? by OakDragon · · Score: 1

    Even when its true and well documented?

    What is well documented and by whom? Shame on Google and Facebook for selling the ads, but how's this important to me? It's not like you can stop the Russians from trying tripe like this in today's day and age if they want to. We better learn to live with it.

    Yeah, WHAT is true and well documented? Last I heard, there was a minor FB ad buy from some Russians, and many of THOSE ads would be considered anti-Trump.

  25. Re:The age of Russian interference? by OakDragon · · Score: 2

    Trumptard spotted. It’s okay. Just because the guy you voted for is Putin’s cuck doesn’t mean you need to lash out.

    Regular retard spotted.

  26. Re:The age of Russian interference? by OakDragon · · Score: 1

    Of course, if things had gone the other way, and had it been demonstrated that the russians had influenced the vote in favor of Hilary Clinton, you'd be pulling your hair out ...

    I guess that would be straw hair.

  27. Re:The age of Russian interference? by PopeRatzo · · Score: 1

    Trump voters might have had a point.

    You just lost all credibility.

    seeing TEH ROOSHINS under your bed

    That Russia worked to influence the 2016 election is not in doubt any more.

    http://www.slate.com/articles/...

    http://www.businessinsider.com...

    The receipts have been found and displayed for all to see. Don't be so invested in Orange Julius that you refuse to see what's in front of your face.

    --
    You are welcome on my lawn.
  28. Re:The age of Russian interference? by SlaveToTheGrind · · Score: 2

    That's exactly what a Russian dezinformatsiya agent would say.

    It's not at all clear to me why this non-falsifiable, modern-day equivalent of McCarthyism would get modded up so enthusiastically. Probably that thing about people not learning from history being doomed to repeat it.

  29. Re:Information distrust by JohnFen · · Score: 1

    Trust, but verify

    "Trust but verify" makes no logical sense at all, and never has. If you're verifying, then trust is not required.

  30. Re:The age of Russian interference? by Curunir_wolf · · Score: 2

    Even when its true and well documented?

    I know, right?!! They even used Pokemon Go! to influence the election! Those dastardly Russians!

    How dare Train0987 call it nonsense!!

    --
    "Somebody has to do something. It's just incredibly pathetic it has to be us."
    --- Jerry Garcia
  31. I find it curious... by argStyopa · · Score: 2

    ...that the OP mentioned "fake news" and "Russian Interference" in the same sentence inveighing against bad information spread widely.

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    -Styopa
  32. Re:The age of Russian interference? by DNS-and-BIND · · Score: 1

    Look, TEH ROOSHINS didn't cause Hillary to lose. Hillary lost because she ignored the Democratic blue-collar heartland. Trump showing up doing 3 a day events in the rust belt saying "we will never forget you again" while Hillary didn't show up at all is what won him MI, PA and WI. Win those states and Hillary is president today.

    It's so sad to see smart people dissolve into "blame the foreigners", the oldest trick in the book. It's not healthy. Believing in the backstab legend is what got the Nazi party started. The American people are hurting, and Trump was the only answer available other than Hillary's "more of the same, but harder."

    --
    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
  33. Re:The age of Russian interference? by cascadingstylesheet · · Score: 1

    The Russians! nonsense is just embarrassing at this point.

    That's exactly what a Russian dezinformatsiya agent would say.

    https://beta.theglobeandmail.c...

    Congratulations; your opinion is hermetically sealed.

  34. I believe by pprboy · · Score: 1

    half of what I see, nothing of what I hear, and only some of what I read without checking and questioning.
    but then I've been around a looong time.
    and I've been burned, hence my skepticism

    In the initial stages of a disaster you will get extremely detailed information.
    It will be wrong
    how long this lasts depends on many factors

  35. Re:ENOUGH "Russian Interference" by Anonymous Coward · · Score: 1

    Who's "we" here? I have yet to see a single whiff of evidence that it wasn't Russians! And until I do, I will have no reason to think otherwise.

  36. Re:The age of Russian interference? by PopeRatzo · · Score: 1

    It's so sad to see smart people dissolve into "blame the foreigners", the oldest trick in the book.

    Buddy, Trump's entire campaign was based on "blame the foreigners". Now all of a sudden you don't like that approach? Have you changed your mind because the Russians are white people? Because the same white nationalist sentiment that keeps Putin in power is what got Trump elected?

    https://www.realclearpolitics....

    https://www.vox.com/2017/8/12/...

    https://www.theatlantic.com/po...

    --
    You are welcome on my lawn.
  37. Re:The age of Russian interference? by PopeRatzo · · Score: 1

    It's not at all clear to me why this non-falsifiable

    Of course it's falsifiable, but you have to prove the evidence presented is not true.

    That's how evidence works: The prosecution (or scientist) presents the evidence, and it is proven up by a court (or peers). The defense can try to cast doubt on that evidence (falsification) or on witnesses. A prosecution (in this case a political prosecution) is not a hypothesis.

    We're past hypothesis now. Hypotheses can be falsifiable (or not). We're now at the proving up stage. There is hard evidence that Russia endeavored to influence the 2016 election in favor of Donald Trump. We have hard evidence of meetings between Trump campaign officials and agents of the Russian government where a deal to exchange the lifting of sanctions for campaign help. And this is only one small part of the entire Russian effort to illegally influence the election.

    http://www.latimes.com/nation/...

    http://abcnews.go.com/Politics...

    This is not fake news. There are emails from Trump officials about the meetings and testimony from Russian officials about the intent. There are receipts. If there's some part of that you believe is false, you are free to falsify.

    --
    You are welcome on my lawn.
  38. Re:The age of Russian interference? by SlaveToTheGrind · · Score: 1

    Of course it's falsifiable, but you have to prove the evidence presented is not true.

    * * *

    http://www.latimes.com/nation/...

    http://abcnews.go.com/Politics...

    * * *

    There are emails . . . There are receipts.

    Um, ok. Unsurprisingly, neither of the articles you linked show any of the actual emails or receipts you claim to be evidence of "a deal to exchange the lifting of sanctions for campaign help." In fact, the original WaPo article your ABC News link mentions says exactly the opposite -- that the new emails bolster the Russian lawyer's story that the meeting had nothing at all to do with campaign help:

    It could offer evidence backing up the Russian lawyer’s claims that she was meeting with Trump Jr. solely to discuss a 2012 law despised by the Kremlin that imposed financial sanctions on wealthy Russians as punishment for human rights abuses.

    If there's some specific "evidence" you'd like to specifically direct me to and specifically say why you feel it proves the deal you mention, I'm very happy to talk about it. But I'm frankly not holding my breath given your well-established tendency to... er, embellish.

  39. Re:The age of Russian interference? by SlaveToTheGrind · · Score: 1

    Of course it's falsifiable

    And just to be clear, my reference to "this non-falsifiable, modern-day equivalent of McCarthyism" was referring to your reflexive labeling of the OP as "a Russian dezinformatsiya agent." That stands.

  40. Re:The age of Russian interference? by PopeRatzo · · Score: 1

    referring to your reflexive labeling of the OP as "a Russian dezinformatsiya agent."

    I did not label him as such. You made an inference. Read my post again.

    Your misapplication of logic and willingness to jump to a conclusion to satisfy your bias are part of the reason dezinformatsiya works so well.

    --
    You are welcome on my lawn.
  41. Re:The age of Russian interference? by SlaveToTheGrind · · Score: 1

    Oh, stop. Your intent was crystal clear. Attempting to scurry back behind a veneer of plausible deniability just makes you look weak.

  42. Re:The age of Russian interference? by PopeRatzo · · Score: 1

    Oh, stop. Your intent was crystal clear. Attempting to scurry back behind a veneer of plausible deniability just makes you look weak.

    Looking "weak" is something that scares you, isn't it?

    That's another reason dezinformatsiya is so effective.

    --
    You are welcome on my lawn.
  43. Re:The age of Russian interference? by DNS-and-BIND · · Score: 1

    We're talking about why Hillary lost. It wasn't because of TEH ROOSHINS. It was because the Democrats abandoned the white working class and planned to drown them in immigrants. Deal with it, learn, and maybe in 2024 you can win an election again. I mean, fuck, the Democrats are the party of Harvey Weinstein.

    --
    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
  44. Re:The age of Russian interference? by bobbied · · Score: 1

    I think we are on the same page here.. I was pointing out to the anti-Trump mind that this is basically meaningless. Russia going to do what Russia going to do and we'd better get used to it.

    Actually, I believe that about all we can really do is draw attention to this kind of thing. Maybe then folks will pause and think about what they are reading a bit, and not just reacting to this garbage.

    Yea I know... Fat chance it will help.. But we can at least hope for a better informed voter..

    --
    "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
  45. Re:Google algorithms are trivial to trick by yuriklastalov · · Score: 1

    Smart or dumb, doesn't matter as long as they're leftists. Diversity really is our greatest strength!