EA's 'Star Wars' PR Disaster Finally Pushed Gamers Into Open Revolt Against Loot Boxes (rollingstone.com)
Gaming company Electronic Arts is not having a good week. Bowing to pressure from early players of Star Wars Battlefront II and the historically negative reaction over the weekend to the company's response to complaints on Reddit, the company has now detailed significant cuts in the cost to unlock characters in its game and promised to continue to listen to player feedback. From a report: Most importantly, Electronic Arts today announced that they are reducing the number of credits needed to unlock top characters in the game by 75 percent. Luke Skywalker and Darth Vader will now cost 15,000 credits. Emperor Palatine, Chewbacca and Leia Organa will now cost 10,000 and Iden will cost 5,000. Mashable reports on the outcry that took place over the weekend: Battlefront II isn't technically out until Nov. 17, but fans that subscribe to EA Access or Origin Access -- which give Xbox One and PC players, respectively, a five-day, 10-hour window to play EA games before they launch -- are discovering how those changes feel. And it's a bad scene, friends. "At the current price of 60,000 credits it will take you 40 hours of gameplay time to earn the right to unlock one hero or villain [in Star Wars: Battlefront II]," Reddit user TheHotterPotato wrote in a post. "That means 40 hours of saving each and every credit, no buying any crates at all, so no bonus credits from getting duplicates in crates." The Reddit post produced such a mind-blowingly negative response that an agent of EA actually responded. Unfortunately, that response made things even worse. EA's Reddit account is plastered with a barrage of downvotes, with one particular response receiving over 600,000 downvotes -- a record.
Get out of the house and try talking to a woman.
This is the inevitable result of microtransactions.
Long gone are there days of just making a game and shipping it.
Fingers crossed we get our very own Crash of 1983 in the near future.
EA seems oblivious to their own conduct outwards, but inwards they know exactly what they are doing. All attention is good attention, and this has also been great business for Reddit: https://twitter.com/Colonthree...
https://www.youtube.com/watch?...
I don't play free-to-play games, or games with those mechanics in them - but according to the very latest from Jim Sterling, they've hidden the refund button on EA's page for this game after the mentioned user outrage.
EA is convinced, like all the other game publishers, you are willing to shell out $70+ for the game, plus shell out even more cash for in game upgrades through the purchase of some kind of "in game currency" (credits, whatever). I don't know of any games I play these days that do not work off this model. It's enough to turn me away.
I've always said English was my second language. Had Romeo and Juliet been written in C, I might have understood it.
I actually consider EA lucky to be getting away with just consumer backlash on public forums and emails. I'm just waiting for the inevitable lawsuits of "whale" users to expose microtransactions like these for what they are - unregulated gambling. I have no respect for a company who builds a business model around exploiting addictions.
EA doesn't make their numbers. Else all PR is good PR. Look at GTA V and its micro transactions. Has made rockstar more money than they ever dreamed. Think they will change this approach in the future? Not likely.
Also I believe things will get worse for gaming and not better in the short term. Just wait till major AAA games are only subscription based only which EA has indicated on their sports franchises.
I'm confused why you're bringing up IP protections in this context.
Name an old game you can't play, for free?
As for your random hatred of Steam, again, off topic, but...
I used to buy games before steam. A lot of them. I don't know where *any* of the four dozen or so discs I purchased are, and I doubt they would install on a modern gaming box.
I hated Steam when it came out. I was seriously fuming that I had to give them an email address to play Half Life 2. I think my security questions were just a string of expletives.
That said, Steam just works. I haven't lost any games bought there in a decade. It is DRM that is incredibly convenient. And Steam sales offer some of the best deals available on older games.
Such a general dismissal of the game industry as I am making a point of here can't come as a surprise to anyone that has half a brain.
Shallow games. Simplistic games. Gimmicky games. Cash grabs (games as hyped garbage).
I've even given up following Star Citizen.
EA first started milking customers with DLCs which were really portions of the game they purposefully removed, not added. Is it not enough to pay $50 for a bloody game? -Are they not profitable enough??
It's painfully obvious that they are using basic psychology techniques to frustrate gamers into buying more.
Shamelessly trying to squeeze every penny out of gamers that are ALREADY PAYING A PREMIUM is really bad for anyone involved in this project & the Star Wars gaming universe in general.
This is not to "create a sense of achievement." You do that with complexity, length and difficulty. This is a cheap money grab plain and simple.
EA just stop being a bunch of dicks. It's fucking Star Wars, IT'S ALREADY A CASH COW.
A 'singular oddity' is an event that cannot be explained and only happens when you are alone.
and the worst part is the population just eats it up.
^^ This.
There are SO many good games out there to buy which are not DRMed at all leave alone constant-online-DRM, let you play locally without entanglements, and the company can't deny you the ability to play the game you bought later on just because they feel like it that day. They have no "microtransactions" or "pay to win". They're just good games.
Stop buying shit from companies like EA, you sheep. You keep giving them money, you are teaching them you will bend over for anything.
Care to explain how this story has anything to do with copyright in general or Steam in particular? Or were you just looking for some story that has remotely anything to do with games so you can rant?
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Huh. I get the MMO part - the monthly fee was a logical precursor to microtransactions. Once game studios realized people were willing to pay for ongoing game access, they realized they could monetize the speed of unlocking content.
But what does Steam have to do with this? Steam doesn't even make games these days - they're a distribution platform. They don't even require DRM (other than their own account authentication) for games to be on their platform. That's up to the developer/publisher. There are games I own on Steam that I can play even if I were to uninstall Steam. Once I've downloaded the files, there is no DRM around them, and if I move the folder everything still works.
I agree with the IP/copyright laws needing overhaul, but I don't understand how you arrived there from this story at all.
The funny thing is they basically reduced the amount of credits to get a hero by 75%, but they also reduced the amount earned by 75% on each mission. So its basically the same thing...
"Steam doesn't even make games these days - they're a distribution platform"
Steam was DRM when it launched it BECAME a distribution platform much later, steam was forced into half-lfie via a patch that nobody wanted and would never have flown if gamers were close enough to valves offices to kick gabe newell in the nuts.
You don't seem to understand "steamworks" got rid of dedicated servers, many dedicated servers are now not controlled by gamers and are hosted in "the cloud" and not by gamers - aka they can now disappear at any time thanks to gabes pioneering of steamworks drm - aka software exe's they control and you don't.
It's still fraud because the games functionality is held hostage on THEIR computers. It normalized "matchmakking" (aka drm). Overwatch too is a drm infested game, aka no one is allowed to control the game server software it is done through their back end. AKA overwatch can be shut down at the whim of blizzard entertainment you have no control over whether it will function at some time in the future because the server back end is controlled by the company.
Everyone's fantasy is to play the hero. But if everyone is running around in a shared game playing a hero, then suddenly heroes are normal, meaning they aren't really heroes anymore. To maintain the illusion of a heroic player character, you have to populate the world with lower-ability bots. That works in a RPG-type MMO, but not in a PVP-type MMO. SW Battlefront tried to get around it by time-limiting how long until and how often you could play the heroes. But that resulted in having to play grunts lots of times before you were allowed to play the hero (for one life after you've unlocked it). The PVP-equivalent of grinding in a RPG.
I think this is why the CRPG genre has gradually shifted away from MMOs back to single-player instanced games in recent years. It's hard to make players feel special in a shared-world game with thousands of other heroes running around. Though a good compromise might be a shared-instance CRPG which you can play together with a few friends.
Egalitarian PVP MMOs or deathmatch-type games, where everyone plays "characters" with the same abilities or picks from a subset of fixed choices with quasi-balanced abilities, don't have this problem.
It used to be that you spend your $50'ish on the game and then you got to play it. Now you get a purposely crippled version of the game unless you want to shell out more and more money each-and-every-time you play it. No thanks.
Is 40 hours really that unreasonable for this sort of game? I'm not interested in this genre of game and so I'm not aware of what the expected play time is. And the games I play don't usually have earned currency that you can spend on new characters and loot crates. That said I can, and have, put in 40 hours of gaming over the course of a long weekend. So is that kind of time investment to unlock what I presume to be one of the best characters in the game really unreasonable? It sounds like at least 600,000 people on reddit think so.
Um... the entire state of software, games and all, is due to how copyright law is structured.. you do know that, right?
So... this DLC-at-release day nonsense, pay-to-stay-competitive multiplayer, microtransactions for content that is required to play the game, that's all due to copyright law?
I think I need more information, for some odd reason I can't make that connection.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
This is a little like getting into a discussion with a religious nut, they spout SO much bullshit that you waste 90% of your time talking for debunking it...
This is why I refuse to debate religious zealots. Or people on a crusade against something in general.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
They just removed the refund button in Origin so nobody can submit a refund request. That's illegal in Germany and a couple other places.
They dropped the credit prices of the unlocks by 75%. But I've heard that they also reduced the credit gains from completing the story, and for matches. So.... mostly a public relations reaction from EA with much less benefit to the gamers affected by it than would seem at first blush?
Mr. Hu is not a ninja.
"EA's Reddit account is plastered with a barrage of downvotes, with one particular response receiving over 600,000 downvotes -- a record."
Okay, i have very mixed feelings about EA and in general i'm fine with people expressing displeasure over them trying to pull off crappy behavior like this. But it's kind of sad that the most unpopular thing on Reddit is because a bunch of people got upset that a company was trying to charge too much for a video game. I'm proud to be a geek, but our tendency to get triggered by relatively trivial issues like this while being collectively blind to bigger issues has got to be one of our greater weaknesses.
This Space Intentionally Left Blank
You don't seem to understand "steamworks" got rid of dedicated servers, many dedicated servers are now not controlled by gamers and are hosted in "the cloud" and not by gamers - aka they can now disappear at any time thanks to gabes pioneering of steamworks drm - aka software exe's they control and you don't.
So is the rest of your post this wrong, or only this section? Obviously not every game supports the ability for a random person to spin up a dedicated server, but to say that they "got rid of dedicated servers" (aka, there are none) is incorrect at best, and a bald-faced lie at worst.
MGTOW, women are worse than EA
I'd rather masturbate until I die.
This says a lot more about you than it does about women.
Yes it does. He has a lot more disposable income compared to the person who made the original post who probably has buyer's remorse from being shackled to a debt creation tsunami.
We'll make great pets
I was about to ask this. Why the fuck would anyone buy stuff from them? Or any other large game studio.
I have gone indie years ago and never even looked back. They are cheaper (way cheaper actually), provide at least as much entertainment, don't have any ridiculous DRM schemes (i.e. you can actually play them from the moment you buy them, not only after the initial rush makes the "always online" server actually available) and the good ones actually have an active modding community.
Yes, you can mod those games. Legally. Because the maker doesn't want to gouge you blind for DLC.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Yes, Westwood lacked the experience with FPS and it showed. But I dare say that even if they knew the "magic formulas" for making good FPS games it would not have changed anything. C&C fans expect a RTS game, selling someone something that pushes him out of his comfort zone is always a hard sell.
Personally, I'm a big fan of the Civilization series. At least until V, didn't look at VI yet because I'm not done with V yet. So I honestly don't know what VI will be like yet, but I can only say if they went from turn-based to real time, I would definitely be unhappy. It's not my game anymore. I, like most gamers, have a certain expectation when I hear about a game. Offering something else, even if announced as such, will ruffle gamers the wrong way.
This is why it's so terribly hard to break out of franchises. You can't just make the next installment something different, you'll piss off your fans BIG time. Creating a spinoff is always a gamble. So what's left if you don't want your players to complain about having to buy the same game again (which they will very likely refuse to do when the next incarnation is due)? Well, better graphics, better sound, better AI, ...
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Here's a clue - in the 90's they had to give you the entire game physically to run on your computer. Post mass internet penetration they started coding games were they hold one of the game discs hostage inside a computer at their headquarters - they give you part of the game and keep another part of the game at their HQ. That means it's multiplayer functionality can be destroyed at the push of a button on their end - they control whether your game functions or not because the game is not self contained program running on yours. It's cut into two pieces, one piece they never release to you - take hostage on their companies computers, the other piece they give you.
Without the piece they didn't give you, you don't own nor control the game you paid for. You didn't buy the game, the game is the companies. Before mass high speed internet penetration they couldn't take games hostage like that on their corporate computers - the entire game and it's multiplayer we controlled. That's the problem you are not seeing, they purpose coded the game in a defective way to control the software so it's functionality lives and dies by a computer inside their HQ.
Civilization still has modding take that out and they will kill them self's.
I will type this very slowly, hoping that this will improve the chance of you understanding the question: What does this have to do with copyright law?
They can (and most likely would) do this no matter what copyright has to say about it.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
closer to $100ish in today's dollars. Inflation's a bitch.
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Yeah, nobody wanted online matchmaking, MMORPGs or any other functionality tied to global servers. It's all a conspiracy. Okay, so I can't play Overwatch without the central servers but I also wouldn't play Overwatch without the central servers. If there was a standalone/LAN version for tournaments, road warriors, hermits, service disruptions and software archaeologists it wouldn't bother me, but it also wouldn't give me anything. Don't get me wrong, I was angry too at the tying of obviously single player games to online servers on the flimsiest of excuses but as a general principle I think it's nonsense to say that there should be an offline version of every game. Unless using google.com is also DRM, because I don't have the source code to set up my own version. If every service that won't tell you how to deliver the service they do is DRM, then that's a whole lot of DRM...
Live today, because you never know what tomorrow brings
This is technically online gambling.
Let's get the fucking gaming commissions in on this along with the Feds, since this lies within the jurisdiction of both. You want to see how fast these nickel-and-dime pay-to-win loot boxes go away? CA and NV gaming commissions are the state-based people you want to complain to.
Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
To be fair, it's not hard to beat one's meat better than any woman who hates your guts. The willingness of thousands of men to jerk off into a cold fish lying on her back for sexual release once a month, and then call it nice because they paid so dearly for it, is simply astonishing.
For reals, most guys on Slashdot at least know how to use a keyboard. Jackin' it well ain't a huge reach from that. Heck, finding a good woman and having good sex with her isn't a huge reach either, from knowing oneself.
Leave it to the beta kobold to fear having an opinion for himself, I guess.
They're right, of course, microtransactions are ruining gaming.
But they're all going to play anyway and the launch week numbers will turn out fine, just like every other time gamers have looked like they were about to rebel against EA's anti-consumer bullshit.
0 1 - just my two bits
"This is why the 60ish bucks you can ask for a game isn't enough."
You my friend brought the EA propaganda hook and sinker. Game with way better graphics than Battlefront 2 , say, witcher 3, cost only 60$ and are way richer in graphics. Battlefront 2 and other EA game are not THAT special, not even the servers and bandwidth. No the real reason 60$ is not enough have nothing to do with cost of production. The main reason are 1) the incredibly increased cost in marketing (sometimes can be as high as 1/3 of the total cost) 2) the pressure the increase shareholder return on investment.
C. Sagan : A demon haunted world:
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Football is the only thing keeping cable alive, and it is the safety net for EA as well.
EA has a core base of suckers who will buy the same madden/fifa game every year, even better most are "non-gamers" who don't give a shit about what happens in some star wars game.
fifa was the best selling game of 2016, they can afford to take loot box risks on "niche" titles which are full of whales.
I've played plenty of video games where extra things were unlocked after grinding.
I was wondering the same, but they make good games, they just treat players like gaming's version of Comcast constantly pushing the boundaries of how to abuse customers for more money.
--- Mercutio was right.
Drop their games and play something else. Go outside and kick a soccer ball around.
Have gnu, will travel.
EA is about milking every cent they possibly can out of your pocket.
Corporatism != Free Market
ur ghey fuckin idiot
Four words in the post calling someone stupid, and one is actually spelled properly. Every time I feel bad about myself, I come read the Internet and I am right back on top of the world...
HA! I just wasted some of your bandwidth with a frivolous sig!
People want long play and replayability. EA and many others have completely misunderstood and just added a bunch of pointless grinding exercises along with a monetary bypass.
Personally I'm quite okay about ignoring games that pull this shit. Grind stinks, skinner box gambling stinks. But clearly this common sense hasn't permeated the mainstream consciousness or 99% of mobile games wouldn't be this way. I expect EA knows it too.
What we deal with here is something that is, essentially, an impossibility. A gaming corporation. The combination of "gaming", an activity that requires something that is fun, exciting, interesting, and engaging, and "corporation", which is the exact opposite thereof.
It is an interesting parallel to the lack of creativity that we are seeing in Hollywood now. In both cases, large corporations have moved in to an industry built on creativity and art and tried to turn the development processes into assembly lines. And both industries seem to think that fancy graphics can cover for poorly developed products.
HA! I just wasted some of your bandwidth with a frivolous sig!
"...to unlock top characters"
Wonderful, except that they also reduced rewards from campaign mode proportionately.
Looks like my 5 year long boycott of EA is going well for me. It started with Origin, and realized that they've gone off the deep end for me.
As a side note it's not JUST EA I don't play, but I'm pretty picky with my games now. They have to have feeling. I've played Breath of the Wild, Odyssey, and quite a few indie games lately, and that's fine with me.
Congratulations, y'all have received another lesson in Sturgeon's Law!
...and "refocused"* the only story-based star wars game on console that people were going to care about, the one Amy Hennig of Uncharted 1-3 was working on
http://www.ign.com/articles/20...
* read: more grinding, loot boxes, with the goal of having the player spend more time and money on the game rather than resell it even with less people doing that as more buy digital
Twinstiq, game news
You people burn money not even for fun, and then these people are also complaining about it?!
That's why they're complaining about it now.
This is early in the game's life. They can pressure EA to fix it, demand refunds, or warn other players to avoid it.
On their end, EA has the ability to fix things very easily. They could make player progress less dependent on grinding and microtransactions.
Why would anyone buy a game they're not going to play?
That's the problem with pre-orders; some of them have already paid, and they've been delivered a steaming pile of crap.
And besides the pre-orders, there are people who love this type of game and the Star Wars universe. This release should be a great source of enjoyment for them. But it's not, because the fun has been ruined by a P2W progression.
I am borderline about this kind of game myself, and the P2W aspect pushed me firmly into the "No" camp. Head-to-head competitive games do not work with P2W mechanics, at least not for me.
---
According to the latest ruleset, this post should be modded as Vorpal Flamebait +5.
Right - strike above and correct to:
completely (but intentionally) misunderstood
Care to explain how this story has anything to do with copyright in general or Steam in particular?
Dunno what he is referring to about Steam, but as far as copyright goes this story (and millions more) are quite relative to copyright protection and theft from us the public.
In order to get copyright protection, that protection comes with a cost.
Problem #1 is that now our Government forces copyright, and paying that cost, on everyone by default. This shouldn't be.
But the cost that is required to pay in exchange for that copyright protection, is that after a limited time that copyright ends and the public gets the right to do anything with the work they want.
Problem #2 is that "limited time" is now a hundred years after the author dies, which arguably isn't all that limited. But:
Problem #3 is that even after the insanely huge time given as "limited", that cost is still expected to be paid in exchange for giving you that copyright protection.
Again that cost is that the public gains the right to do anything they want with that work.
Companies locking up their work behind encryption, and/or keeping a portion of that work on their own servers, completely negates the possibility for that cost to be paid.
They are intentionally trying to prevent the payment to the public they owe for the copyright protection they are stealing for free.
This is no different from me intentionally writing you a bad check to pay you for that car you are selling.
And not just intentionally writing a bad check that you are unaware of the fact it is bad, but hand drawing a check picture on a napkin signed with a drawing of a middle finger made out for $0, so you KNOW beyond any shadow of a doubt I have no intent on paying you the asking price of that car.
Except the government will force you to still give me that car, basically for free.
Holding parts of the software back intentionally so it won't function, so it can not be given to the public as the payment for copyright protection requires, is no less fraud than the check example above.
Now, what would you do in the above example if I handed you such an obviously fake check you realized wouldn't be good, and literally all of my actions state I refuse to pay you?
You wouldn't give me that car for free, would you?
This is what is meant by we should no longer be even entertaining the idea of granting copyright protection to such companies.
Except if I don't respect the copyright protection they are stealing from us for free and without payment, WE get punished.
IE if you didn't give me that car for free in exchange for my silly money check made out to "fuck you", the government would forcibly take that car from you to give to me.
How fair is that?
It isn't.
And that is the root of the complaint about copyright law as it currently stands.
Not only did they keep on digging, they're well below Challenger Deep.
"Forget the engineers." -Carly Fiorina, briber of MIT Technology Review.
Yes, copyright in its current form is by no means what it was originally intended to be. And while we're at things that are going wrong, it's terrible that most of the world's wealth is held by only a handful of people. But neither of these things have anything to do with the practice of DLC-at-release and mandatory microtransactions to keep playing sensibly, or at all.
I know it's /., and I know everyone has his pet topic they want to discuss more than anything, but could we still stay with the topic? At least once in a while?
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
You might call it "unregulated gambling", but the underline code is just the function random().
Now regulating that becomes extremely hard if not impossible.
Should WoW monster drops now be considered gambling? Should PUBG random air drop and items found now be considered gambling? Should item box from Mario Kart now be considered gambling? Should Don't Stave random map generating now be considered gambling? Should the simplest game of snake with spawning food dot now be considered gambling?
All of those examples are events/ items that do give the players an advantage in game, each and every one of them. You might not think of them as gambling, but it's the same since you "did" pay for the game, right? Even most nostalgic arcade games have random enemies spawning and you have to pay to revive. They are all gambling in this respect.
This is why the basic definition of gambling is you pay money and can gain money, because drawing a bigger line further opens the worst can of worm ever. Even the japanese made it ok to play games that trades for pinballs, because that is how complex this can go.
if I have mod point, I would +1 this.
The uninformed jock gamers outnumber the informed gamers probably 100:1. "Voting with your wallet" is not an effective instrument anymore once you belong to a minority....
I don't have shit, you're just a fucking retard that protects criminals because you have some irrational hard on to get robbed and have the product you are paying for destroyed. You're a fucking criminal degenerate and the kind of moron that enables corruption that leads to societal breakdown.
Why are people stil playing EA games? The company has been worthless for gamers for years now.
There are more then enough games, not from EA, worth your time.
On a long enough timeline, the survival rate for everyone drops to zero.
EA just announced they are temporarily disabling micro transactions...until after xmas.
https://techcrunch.com/2017/11...
I didn't reply anymore because you seem to be repeating my conclusion (except by disagreeing my conclusion with a statement that agrees to my conclusion). If you re-read my "GetDropAfter99()" is your "account player expenditure" and " proving the fundamental of random()" is your "There may be random elements". Unless you are trying to prove there's no "math / statistics causing player interaction " which you used an example "how many times you roll a six sided die" to prove there is.
We don't have disagreement here. Our point is the same, so I'll call it good enough.