Dozens of Companies Are Using Facebook To Exclude Older Workers From Job Ads (propublica.org)
An anonymous reader quotes a report from ProPublica: Verizon is among dozens of the nation's leading employers -- including Amazon, Goldman Sachs, Target and Facebook itself -- that placed recruitment ads limited to particular age groups, an investigation by ProPublica and The New York Times has found. The ability of advertisers to deliver their message to the precise audience most likely to respond is the cornerstone of Facebook's business model. But using the system to expose job opportunities only to certain age groups has raised concerns about fairness to older workers. Several experts questioned whether the practice is in keeping with the federal Age Discrimination in Employment Act of 1967, which prohibits bias against people 40 or older in hiring or employment. Many jurisdictions make it a crime to "aid" or "abet" age discrimination, a provision that could apply to companies like Facebook that distribute job ads.
Facebook defended the practice. "Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work," said Rob Goldman, a Facebook vice president. The revelations come at a time when the unregulated power of the tech companies is under increased scrutiny, and Congress is weighing whether to limit the immunity that it granted to tech companies in 1996 for third-party content on their platforms.
Facebook defended the practice. "Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work," said Rob Goldman, a Facebook vice president. The revelations come at a time when the unregulated power of the tech companies is under increased scrutiny, and Congress is weighing whether to limit the immunity that it granted to tech companies in 1996 for third-party content on their platforms.
Age based ads targeting comic books to teenagers, ok. Age based ads targeting IT jobs to Millennials but excluding people aged 40 is a problem.
Some days I get the sinking feeling Orwell was an optimist.
The argument is really a very bold lie, with absolutely no evidence to support.
Verizon: We target younger people because older people won't take our shit.
I suppose they think I can 'responsibly apply' this accepted industry practice to other demographics like gender, race, religion etc.?
I don't even have an account on the Facebook machine.
I would never see an ad on Facebook, since I'm security and privacy conscious and Facebook is a way to surrender both of those things.
I suppose the day may come when it's important enough I can't avoid it, in which case I will hire a PR company to produce a managed online presence for me, designed to appeal to the idiots in HR who think shit like this is a good idea.
If they advertised on Fox News, they'd reach only older white males who think President Hillary's to blame for their sharply rising health insurance cost. You wouldn't get many employable people though.
All channels are now narrow channels.
Even if they didn't specifically select age as a criteria, there are so many proxies for age, you'd have to play whack-a-mole to bat down each with legislation. Do you seriously think they will legislate against the interests of Koch brothers?
We posted an IT job opening in the local newspaper that clearly stated a minimum of 2 years experience and got dozens of responses from people who couldn't even spell IT, all eager to learn. Moved the ad to Craigslist and the quality of applicants improved dramatically, as you would expect. It's just smart to target your audience so that your recruiting time and dollars go as far as they can. Oh, and we ended up hiring a 63 year old guy who had moved to our area to be closer to his grandkids
Verizon is among dozens of the nation's leading employers
They can't be leading very much if they're only recruiting a subsection of the qualified populous. Why not just call them what they are - a big, shit employer.
If the idea is to exclude older workers for one or more of the various reasons employers always cite, then similar reasons can be given to exclude people in their 20s.
Such as, irresponsibility, checking their phones rather than doing work, checking Facebook rather than doing work, more willing to request time off, raising a family, the list goes on.
It's always hilarious to hear employers whine they can't find people with experience, who then go out of their way to exclude people with experience.
We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
"Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work"
Google translate (source: weaslese (PR dialect; not Lawyer dialect); destination: commoner's English) ->
"Used responsibly (theoretically, and at the discretion of whomever is paying us to target ads), age-based targeting for employment purposes is an accepted industry practice (but we won't tell you whom it's accepted by) and for good reason (at least for us): it helps employers who wish to discriminate based on age to recruit, and people of all ages except for the discriminated age ranges, find work."
Wow, I never knew that translation technology could make it so easy to understand executives!
Maybe I'll see no ads after changing my Facebook age to something ridiculous? Why does anybody put their real age/birthday into Facebook?
I don't know about advertising, but LinkedIn requires you to include a year on employment history--another way employers filter by age, since it is universal practice nowdays (at least in tech) to review somebody's linkedin profile as part of screening. It is an easy way to determine somebody's age.
tora
I see you practice what you preach Mr. Coward.
My adult, working children, however, are heavily addicted to social media. They can't quit.
FTFY.
This makes me hate facebook that much more! I am now even more affirmed in my decision to leave facebook. I am over 40 and I now I am glad that I do not give data to facebook for them to sell.
Somehow young people have young people jobs and older people have older people jobs. I wonder what might it be that makes the difference?
Sorry AC but that is just crap. There is no such thing as young people jobs and old people jobs. There are just jobs. And in America, where we use money to barter for food, clothing, and shelter, jobs are necessary.
First of all, this is the advertisers on Facebook who are choosing who should see the ads, all Facebook does is to make this possible.
In the same line of logic that "guns don't kill people, people kill people", "Facebook doesn't discriminate, advertisers discriminate". Facebook is just making it easier.
I would guess that the demographic of people who read the "old-fashion" paper versions of newspapers are getting older.
Would ads only printed "paper newspapers" be considered as discrimination?
I'm over 40, nearing 50 when I will be "dead", but please let them continue to age discriminate before I come for an interview.
Because the alternative is that I and the company waste a lot of time, and they will just hire someone younger anyway giving me some lame excuse which isn't true.
I'd rather focus on the companies which don't discriminate.
But that opens a really interesting question:
If targeting a an ad to a certain age group is age discrimination, shouldn't that be independent from the media the ad is placed in?
But, on the other hand, wouldn't placing an add in a context targeted at young audience vs. an older audience be the same kind of discrimination?
So, for every job ad placed in a "Walking Dead"* episode, has a company to place an identical ad in a "Matlock" rerun?
* or whatever these youngsters are watching today
bickerdyke
I like to put a fake age into online sites just to mess with them and they do not need to know my real age or some of that other info they want.
Somehow young people have young people jobs and older people have older people jobs. I wonder what might it be that makes the difference?
Over half the people I have worked with during my career have been over 40. I've always been "the young guy" at every place I've been (until my current job) - here I'm average age... and not too far off 40 myself. To be honest, I'm not sure why there is so much age discrimination against older IT staff. Younger staff know how to do things; older staff know how AND WHY to do things. Your 50 year old may make twice as much as your 25 year old IT worker- but they'll make far less than half the mistakes and cause far fewer project delays.
"That's the way to do it" - Punch
This is a great tool if you want to increase diversity. Sure it can be misused, but if you read the context, the article is trying to suggest congress make Facebook liable for the actions of their users. How does this actually fix anything? How is this different than making gun manufacturers liable for misuse of their products or auto companies liable for misuse of their products?
-- $G
When it comes to libel, perhaps sites should be required to take down libellous material when notified, they needn't be held accountable for its first original posting? In other words, that something libellous is posted doesn't make the site responsible right there. But if they are properly notified through proper channels and then refuse to take it down after a reasonable number of days, only then can they be held liable?
Only if you don't believe in the basic protections of your rights like being innocent until proven guilty. That would be like a DMCA takedown notice except with no recourse for the person whose free speech is being violated.
Facebook has been sort of acknowledging its status as a primary source of news rather than a pure entertainment property lately. Issues like this test this status -- and other media outlets don't really have the ability to laser-focus ads. I've seen similar stories about Facebook allowing apartment owners to get around discrimination laws by using Facebook's targeting options when placing ads. A lot of people will argue that Facebook is just providing the tools and the companies are misusing them, but this is new ground IMO. Advertisers used to have to make an educated guess about their audience...why do you think almost every commercial on daytime cable news is a precious metal investment scam, a drug ad, or a personal injury lawyer? Now they can pinpoint exactly the type of people they want by location, race, habits, friends, etc.
What will be interesting in the coming years is that you're going to see a lot of older people kicked out of their jobs as they're automated, and they are going to have to start at the bottom of the pile again in a new field. Targeting these older workers might actually get the companies more responses from people even more desperate than recent college graduates. I guess the question is...will the nature of work change, or will we end up in a Logan's Run/Soylent Green situation where people just get thrown out after they turn 30?
go home 1hb's are killing US workers that have big student loans to pay off.
I have seen "junior jobs" that want years of experience for a long list of skills.
Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work
As long as those are the ages they're targeting...which aren't all of them...because that would be kind of the opposite of targeting.
Facebook's going to get in trouble for this.
"When information is power, privacy is freedom" - Jah-Wren Ryel
If the job is appropriate for recent college grads, show it to recent grads. I'm 41 and just got my degree, and significant portion of students at my school are similarly not in their 20s.
So here's a different perspective, which I hope you'll consider, rather than lumping all older workers into the same stereotype. I would like you to consider an alternative viewpoint to the points you raised:
So, I'm not going to defend the points one by one, but thought you should know how such statements are perceived by those with more experience. It is these people - with more experience - who will be evaluating whether you would be a good fit for their company.
The society for a thought-free internet welcomes you.
Just to play devil's advocate, if a business decides that young people are more valuable employees than people over 40 who are you to say they can't make that decision? I'm not arguing whether they're right or wrong, BTW, so please don't respond with a bunch of reasons why older people are good workers. Let's say they are. If that's the case wouldn't the business that hires Millennials lose out to a business hiring the much more productive older workers? Therefore why should we have to worry about age discrimination in the first place? Shouldn't the free market take care of that when the (poorly run) businesses that rely on Millennials go tits up?
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The problem is that this is specifically job ads, and it's targeting people for what they *are*, not their skills. Would some people comfortable with this be OK if the job ad was targeted as "Women only apply" or "No Jews"?... I'd like to think that would be a problem.
Your 50 year old may make twice as much as your 25 year old IT worker- but they'll make far less than half the mistakes and cause far fewer project delays.
I think that's your reason right there.
It's rather ironic how you respond to me talking about what older workers tend to be like, i.e I don't actually lump all of them together, by accusing me of lumping them together and then proceed to present a bunch of copypasted arguments that lump people together based on their rough age. As your arguments are pretty clearly just some copypasted and you refused to respond to my observations I'm just going to return the favor and ignore your copypasted arguments.
Seriously thou, with technology being in constant state of flux and better ways of doing things being added right into technologies and taught to students I question the idea that experience is as valuable as older workers make it out to be. Sure, with experience you may come up with better ways of doing things, but the technology itself isn't going to be stale and much of what you may come up with over time is probably going to be implemented trough standard and additional features to the technology that younger workers are then going to use thinking that it's the way it was always done or not even realizing it's being used as it's now part of the technology's standard features.
"Why should I want to make anything up? Life's bad enough as it is without wanting to invent any more of it."
I'm pushing 40. I'm in the IT world. I'd love to know that no one will discriminate against me. And that's all fine and dandy.
But there's a big difference between not hiring me because I'm 40, and being forced to spend money to advertise to me.
I also run a business. Damned if anyone's going to tell me how to spend my advertising budget. If I can (or believe that I can) get better bang for my buck by targeting what I believe is better value, then you ain't a'gonna stop me.
Besides, I'd argue that any 40 year old can easily pretend to be 25 years old to read job listings. And if a 40 year old responds to my ad in teenager-weekly, he's welcome to convince me that he's the better candidate. I'm happy to listen and I'm happy to be convinced.
Yes there's a line to be crossed where a thousand 40 year olds line up outside my door, and flood my interview time, but there's no rule that says I need to interview in sequence, nor that I need to interview absolutely everybody who shows up to the last man. So provided they aren't illegally blocking access to any responding teenagers, the more the merrier!
LinkedIn is surely disclosing age in some ways as well, nevertheless, I get more job offers then ever. I'm currently over 50.
Good companies, select people based on past performance, as it is the only reliable predictor for future performance. Hip Young Startups, that do age discrimination are being silly for no reason, and it will hurt them.
Not me.
Using an illegal proxy for something that's legit doesn't make the proxy legal.
"When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
Is ON THE COMPANY HIRING.
I see not necessarily an inherent issue that they can Age-target their ads.
If they are not discriminating, then they can run multiple Ads for the same job at the same time with each Ad taylored to attract applicants from a different age group.
If this becomes an issue, then additional government regulations could REQUIRE the advertisement of jobs in Online venues or Offline newspapers that can equally be viewed by candidates of any age.
That could backfire if they are trying to fill a position for senior staff curmudgeon.
Have gnu, will travel.
You seem to be confused by the DMCA takedown process. If you run a site, and a user posts something, and you receive a DMCA takedown request, you are not legally required to take that thing down. However, if it is in violation of copyright, you then are liable along with the user posting it. If you know it's clearly not a copyright violation, leave it up. Companies that host a lot of third-party content normally don't pay careful attention to the copyrights, so they follow the DMCA safe harbor process.
"When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
younger workers less likely to have a spouse or family
Maybe for a pizza delivery job. But in every outfit I've worked for, the new hires straight out of college were within a year or two of starting new families. That's one of the least flexible times in a person's life. Later on, when they are in their 40s, they just call the kids, tell them that they'll be late. "Just drive down to the store and pick up some chicken pot pies. You know how to work a microwave."
Have gnu, will travel.
I'm not sure if it's ironic that you recognize an argument just like yours as bogus without doubting your own argument's validity, but it's something.
"When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
go home 1hb's are killing US workers that have big student loans to pay off.
I'm not on a 1hb you racist prick! I'm a citizen and went through schooling here.
"That's the way to do it" - Punch
Comment removed based on user account deletion
Your 50 year old may make twice as much as your 25 year old IT worker- but they'll make far less than half the mistakes and cause far fewer project delays.
I think that's your reason right there.
Indeed, but it's rather short-sighted. They're worth twice as much because they don't make costly mistakes. Besides, it's one thing to set a salary so low a 50 year old won't apply; it's completely something else to say no one over 40.
"That's the way to do it" - Punch
If you run a site, and a user posts something, and you receive a DMCA takedown request, you are not legally required to take that thing down.
To maintain your safe harbor, you must. If the user then still claims its not a violation, you can repost it and still maintain safe harbor.
In the case of this libel idea, it would need the same protection.
Lots of big companies have recruiters visiting college campuses. I don't see them going to old folks home looking for interns and entry level recruits. Is that also against the law?
This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
I do too. I always pick a date that, if I can't remember it, I can look up. July 20, 1969 (Apollo 11 lands on the moon), August 8, 1974 (Nixon resigns), January 28, 1986 (Challenger disaster), etc. -- things you can easily reference if forgotten -- make good fake birth dates, and people actually were born on those days, so how can they call you out on it?
How is the Riemann zeta function like Trump rallies? Both have an endless number of trivial zeros.
After all, one day we will all be that older worker - that is if we are lucky and manage to avoid buses, lightning bolts, and cancer.
This sort of practice just keeps getting worse and worse. Oh well. The ageism of today will be a loving caress compared to what those born in the '90's are going to deal with. When they are tossed out, I just hope they remember they had the chance to nip it in the bud.
I am very small, utmostly microscopic.
Post a link to your github. Let's see just how good you are.
I am very small, utmostly microscopic.
If a company wants to hire younger employees there are plenty of ways to do that. You'll know right away when you go to a company and most of the people there are young. They'll exclude you as unqualified off the bat, or if you do get an interview there are tons of ways to subjectively judge candidates. All they have to do is say the person they hired had a personality they felt was more compatible with their team. They'll never say we didn't hire you because we know you're probably going to retire in 10 years or less. Really you have to think about it from an employer's perspective too. Do you want to train someone who's going to leave in 10 years or 30? It's expensive. Now there's an argument to be made that the employee who's older has more experience requiring less training, but it really depends on the job. I'm not speaking about the fairness of it. Just pointing out reality.
I don't believe in karma, I just call it like I see it.
"Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work," said Rob Douche-Nozzle, Facebook VP.
No, Mr. Douche-Nozzle. The way to recruit people of all ages is to target job ads at all age groups, or more accurately, target them at no specific age group. Nor at any demographic metric that falls mostly in a limited number of age groups, e.g. comic book readers.
What you are doing is illegal and harmful.
"The only good windmill is a tilted windmill."
. I'm really getting tired of older, mostly white, right wing anti regulation, small govt loving folk who lecturing me on the glories of unfettered capitalism who suddenly want protection from Uncle Sam when _their_ rights are at risk.
Who are they then? I haven't seen them around here.
But keep making up people you can hate, we don't mind you having a good rant about them.
talking about what older workers tend to be like, i.e I don't actually lump all of them together
Wait? So you applied a stereotype without using stereotypes?
Seriously thou
Seriously though, learn to fucking spell.
with technology being in constant state of flux and better ways of doing things being added right into technologies and taught to students I question the idea that experience is as valuable as older workers make it out to be
That's because
- you're ignoring who the fuck worked out the better ways of doing things
- you're ignoring who's creating these new technologies
- you're ignoring that the older people don't need to be taught this shit, if we didn't invent it we just pick it up. We're good at that, we had to learn this shit before it was taught to students and our experience means we can pick up the new stuff faster because we already have a solid base from which to build
with experience you may come up with better ways of doing things, but the technology itself isn't going to be stale and much of what you may come up with over time is probably going to be implemented trough standard and additional features to the technology that younger workers are then going to use
Wait? So devising the techniques that become the standard isn't of value, because
younger workers are then going to use thinking that it's the way it was always done or not even realizing it's being used as it's now part of the technology's standard features
I disagree. I don't want some mindless cunt that knows 'this is how you do it because it is a standard feature', I want an intelligent thinking engineer that understands why it's the standard, why it's better than the old way and when the old ways may be more appropriate to a specific task at hand.
You've basically just argued that young people are stupid and worthless. I happen to disagree with you, but nice going.
The right wing on /. mostly keeps to themselves. Right wing techies are generally smart enough to know they're being hypocritical when they demand protections for their class while denying those same protections to others. The ones I've confronted have been in real life. They generally concede the points while continuing the behavior. What's that phrase? Silent Majority? People embarrassed to admit their actual feelings. I knew a lot of closet Trump supporters. Folks who like the cut of his Jib but wouldn't say they were voting for him out loud. Those folks. I'm kind of sensitive to such things because I've got friends/family dependent on provisions of the ACA to live and if Trump wasn't so damn incompetent he'd have killed them by now so he and his buddies could pocket the money for their meds. So I hear things everybody else hears but I don't dismiss them. Yeah, I'm bitter, I'm angry. But unlike the alt-righters I didn't turn that anger on whatever convenient scape goat was handy.
Anyway I'm ranting at this point. The point is these folks know what they're doing is wrong, so you won't hear them saying it out loud. You'll hear dog whistles. Which is why that term exists.
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
The difference is that putting ads where we think they'll do the most good is fine, while just serving ads in a discriminatory manner isn't. If I'm in a low-income neighborhood, I can check out ads in upscale neighborhoods, no problem. If I'm black, and the ads are served only to white people, that is a problem.
"When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes