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Analysts Cut iPhone X Shipment Forecasts, Citing Lukewarm Demand (bloomberg.com)
According to Bloomberg, analysts have lowered iPhone X shipment projections for the first quarter of next year, citing signs of lackluster demand at the end of the holiday shopping season. From the report: Sinolink Securities Co. analyst Zhang Bin said in a report Monday that handset shipments in the period may be as low as 35 million, or 10 million less than he previously estimated. "After the first wave of demand has been fulfilled, the market now worries that the high price of the iPhone X may weaken demand in the first quarter," Zhang wrote. JL Warren Capital LLC said shipments will drop to 25 million units in the first quarter of 2018 from 30 million units in the fourth quarter, citing reduced orders at some Apple suppliers. The drop reflects "weak demand because of the iPhone X's high price point and a lack of interesting innovations," the New York-based research firm said in note to clients Friday. "Bad news here is that highly publicized and promoted X did not boost the global demand for iPhone X," according to the note. Apple is said to have trimmed its first-quarter sales forecast to 30 million units from 50 million, Taiwanese newspaper Economic Daily News reported, citing unidentified supply chain officials. It also said Hon Hai Precision Industry Co.'s main iPhone X manufacturing hub in Zhengzhou, China, stopped recruiting workers. The company also known as Foxconn is the sole iPhone X assembler, and also makes the handsets in Shenzhen and Chengdu.
You can help this situation by stopping by your local Apple store and purchasing multiple Iphone Xs. Only you can help Apple make its forecast. They are only $1000+ each. Have a heart this Christmas and help them out. Think of the Apple employees and their families.
The ghost of Steve Jobs says they are holding their calculators wrong.
Table-ized A.I.