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Analysts Cut iPhone X Shipment Forecasts, Citing Lukewarm Demand (bloomberg.com)

According to Bloomberg, analysts have lowered iPhone X shipment projections for the first quarter of next year, citing signs of lackluster demand at the end of the holiday shopping season. From the report: Sinolink Securities Co. analyst Zhang Bin said in a report Monday that handset shipments in the period may be as low as 35 million, or 10 million less than he previously estimated. "After the first wave of demand has been fulfilled, the market now worries that the high price of the iPhone X may weaken demand in the first quarter," Zhang wrote. JL Warren Capital LLC said shipments will drop to 25 million units in the first quarter of 2018 from 30 million units in the fourth quarter, citing reduced orders at some Apple suppliers. The drop reflects "weak demand because of the iPhone X's high price point and a lack of interesting innovations," the New York-based research firm said in note to clients Friday. "Bad news here is that highly publicized and promoted X did not boost the global demand for iPhone X," according to the note. Apple is said to have trimmed its first-quarter sales forecast to 30 million units from 50 million, Taiwanese newspaper Economic Daily News reported, citing unidentified supply chain officials. It also said Hon Hai Precision Industry Co.'s main iPhone X manufacturing hub in Zhengzhou, China, stopped recruiting workers. The company also known as Foxconn is the sole iPhone X assembler, and also makes the handsets in Shenzhen and Chengdu.

11 of 168 comments (clear)

  1. Unpossible! by Lisandro · · Score: 3, Insightful

    I was told Face ID would change everything!

  2. You can help by 110010001000 · · Score: 5, Funny

    You can help this situation by stopping by your local Apple store and purchasing multiple Iphone Xs. Only you can help Apple make its forecast. They are only $1000+ each. Have a heart this Christmas and help them out. Think of the Apple employees and their families.

  3. What? by joh · · Score: 4, Insightful

    Demand after the last quarter in the year with the iPhone X being new and around Xmas will drop the first quarter of the new year? Unheard of!

  4. Re:Global warming my butt by Lisandro · · Score: 3, Insightful

    Wow, you really understand how climate works.

  5. Gluttony is a sin by Hal_Porter · · Score: 3, Insightful

    And it could be argued that spending $1000 on a phone when you can get a perfectly serviceable one for a third of that is a form of gluttony.

    --
    echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    1. Re:Gluttony is a sin by Xenx · · Score: 4, Informative

      Early adopters have historically supported development of technology so that the product can eventually become affordable. This process is no better or worse because it's a phone. You either like or dislike the new product. You either find the advancement worth the cost or you don't. There is absolutely no reason to call into question their moral standing because they don't agree with you.

    2. Re:Gluttony is a sin by Misagon · · Score: 3, Interesting

      That's not what "early adopter" means. Early adoption is when you buy a new kind of product that is not mainstream.

      The iPhone line is now ten years old. Buying the first iPhone back in 2007/2008 would have been being an early adopter. Buying the iPhone X is jumping on the bandwagon.

      --
      "We mustn't be caught by surprise by our own advancing technology" -- Aldous Huxley
    3. Re:Gluttony is a sin by Xenx · · Score: 4, Insightful

      If you want to argue over semantics, that is fine. Enjoy being pedantic. Flagship phones, regardless of manufacturer, subsidize part costs. Often, the features and specs of todays flagship become tomorrow mid-range. So, if you want to call it something else.. that's fine. It's still the same damn principle.

  6. Re:iPhone X or iPhone 8 or iPhone 7 or ... by Tablizer · · Score: 5, Funny

    doomsayers are claiming with zero proof that iPhone X sales are below expectation

    The ghost of Steve Jobs says they are holding their calculators wrong.

  7. Re:Singing poop emojis not worth 1K by jellomizer · · Score: 3, Insightful

    The iPhone X is a really good phone. However they sold it a nearly the same time as the iPhone 8. While the X had a big initial push for all those who wanted the premium phone. After the initial rush and Christmas season is over. We get the people who wants to upgrade their old phones the version 6 and under. And may figure they want the with the 8 or even go with the cheaper 7.
    What should had been the iPhone 8 should had been sold next year this year should had been the 7s. So this is an off year.
    All in all it wasn’t anything an engineer like Woz is qualified to handle. The phone itself is fine on par with the premium phones of its time. This decline in sales is due to over expectations in the current market where you have other premium phones on the market. While the X is good it isn’t light years ahead.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  8. Re:oh my by TheFakeTimCook · · Score: 3, Insightful

    So I guess the need for a $1000 phone is not as high as apple expected. Guess the disciples of Job's are growing up a bit? Or maybe their mommy's and daddy's are not willing to support their habit any longer.

    Funny, Samsung must've made the exact-same calculation for the GN8. It is only $50 less than the iPhone X (which, at around $1k, is insignificant), and Samsung doesn't have to buy its display (probably the most expensive single component), and its Flash (another pricey component) from anyone else, like Apple does.