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Apple's Newest iPhone X Ad Captures an Embarrassing iOS 11 Bug (theverge.com)

Tom Warren, writing for The Verge: If you blink during Apple's latest iPhone ad, you might miss a weird little animation bug. It's right at the end of a slickly produced commercial, where the text from an iMessage escapes the animated bubble it's supposed to stay inside. It's a minor issue and easy to brush off, but the fact it's captured in such a high profile ad just further highlights Apple's many bugs in iOS 11. 9to5Mac writer Benjamin Mayo spotted the bug in Apple's latest ad, and he's clearly surprised "that this was signed off for the commercial," especially as he highlighted it months ago and has filed a bug report with Apple.

81 comments

  1. Least Significant Bug Ever by darkain · · Score: 5, Insightful

    It is an odd day on Slashdot when the most minor of UI bugs, so insignificant that if you didnt already know about it that you wouldnt even see it, makes the front page. I'm all for taking on companies that refuse to fix really annoying shit. But the slide of the bubble around the text slightly animating differently than the text itself for a fraction of a second only upon loading!? That's it..? REALLY?

    1. Re:Least Significant Bug Ever by jawtheshark · · Score: 5, Interesting
      Not only that: it's an animation bug... animation! Seriously. That's one of the most minor bugs you can have.

      I'm also pretty sure normal people didn't notice. I most certainly didn't.

      --
      Ahhh...the great dumpster continuum. Many a free computer will be found there. -- sowth (748135)
    2. Re:Least Significant Bug Ever by Anubis+IV · · Score: 4, Interesting

      It’s interesting to note, but I agree that it’s of little significance. Moreover, while it looks odd, I can’t say with 100% certainty that it’s a bug at all (though if I had to bet, I’d bet it was), given that it allows the eye to start processing the text before the animation completes, which may have been an intentional decision. There are numerous examples of companies intentionally making odd choices of exactly that sort in order to enhance usability, even if it comes at the cost of what looks correct when you go through it frame by frame or pixel by pixel.

    3. Re:Least Significant Bug Ever by tlhIngan · · Score: 4, Insightful

      And even if they did, most people would assume it was a post-production error - filming screens "live" is almost impossible and it's all practically chroma-keyed during post production. Especially under big bright studio lighting used for professional productions. (Under dimmer conditions like people might use for YouTube videos, a bright screen can be readable).

      Or even if it was a real screen that was filmed, everyone assumes it's playing a carefully controlled video - thus any animation error is just an animation error when they constructed the video that was playing and not an actual capture of a real session.

    4. Re:Least Significant Bug Ever by tacarat · · Score: 5, Funny

      Pedantic nitpicking has always been frowned upon here.

      --
      "Common sense will be the death of us all"
    5. Re: Least Significant Bug Ever by Anonymous Coward · · Score: 0

      Facebook ... Bug sucks , it's shit made by idiots

    6. Re:Least Significant Bug Ever by thegarbz · · Score: 4, Insightful

      the most minor of UI bugs, so insignificant

      To the end user, yes. To a company that used to pride itself on its own excellence, displaying the bug proudly in an expensive and otherwise carefully produced advert the bug is not only significant, it's a sign of a completely changing culture shift in Apple.

      We used to not have these kind of bugs. The UI was the most polished part of the whole OS. Now not only do we have what seems like an endless stream of them, but they will proudly advertise them. THAT is newsworthy.

      If this was the Apple of old, someone would be trying to find a new job right now.

    7. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 2

      It was one person's job to create that animation, and they just didn't care enough to get it right. It was another person's job to make sure that the animation had been done correctly, and that person didn't care enough to have this rectified. This is a bug you can see, and they didn't care enough. Would you like to imagine how they treat the code where you can't immediately see the bugs?

    8. Re:Least Significant Bug Ever by Mr0bvious · · Score: 2

      I totally agree.

      I'm at the polar opposite of an Apple fan, but as far as "bug" goes, that's ranks just below zero.

      --
      Never happened. True story.
    9. Re: Least Significant Bug Ever by Anonymous Coward · · Score: 0

      I'm a pedantic nitpicker, you insensitive clod!

    10. Re: Least Significant Bug Ever by Anonymous Coward · · Score: 0

      So you're saying it's a negative bug? In other words, it's a feature?

    11. Re:Least Significant Bug Ever by hcs_$reboot · · Score: 1

      Or maybe Slashdot wants us to watch an ad... "When the sage points at the moon, the fool looks at his finger"

      --
      Slashdot, fix the reply notifications... You won't get away with it...
    12. Re:Least Significant Bug Ever by drinkypoo · · Score: 0

      And even if they did, most people would assume it was a post-production error - filming screens "live" is almost impossible and it's all practically chroma-keyed during post production.

      Most people have not the slightest idea what chroma-keying is, and these days it's not that hard to film screens what with cameras with high refresh rates.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    13. Re: Least Significant Bug Ever by Mr0bvious · · Score: 1

      It's a feature more than a bug.

      --
      Never happened. True story.
    14. Re:Least Significant Bug Ever by Tsolias · · Score: 0, Troll

      most people look away when their iProduct doesn't function well...

    15. Re:Least Significant Bug Ever by jellomizer · · Score: 3, Insightful

      Slashdot needs to keep the Apple hate up.
      Because well... these people who hate Apple has a competitors product and they like it. And they feel that Apple’s success will somehow diminish their own products value.
      The iPhone X is the most expensive mainline phone out there. But other products are not that far away in price that are similar. So other people are spending a bit more money on something that we are not using and they seem to like it too, seems to outrage us.
      Over the past 10 years with the iPhone. The problems reported are rather minor the biggest news was on how poorly Apple responded to the minor problems.
      Your holding it wrong.
      Don’t sit on it.
      Courage.
      But overall the actual problem was minor. Even in iOS 11 which was rushed out to meet its 10 year anniversary had minor problems compared to what we have seen in Windows in the past. No major hacks or bricking or rampid spyware hitting the product.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    16. Re:Least Significant Bug Ever by Bing+Tsher+E · · Score: 0, Flamebait

      It doesn't matter. Apple has the highest margins in the industry.

      That's the priority in the new Apple.

    17. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      People, please. It isn`t about the bug ITSELF. It`s about Apple not giving a damn about something appearing in a ad.

      It`s common notion that a company want an ad to show it`s products under the best conditions possible. Marketing guys aim to make it perfect and put everything under the best light possible. This ad fails it and Apple let it go just the same.

      Stop saying it`s a harmless bug. It`s childish and indicates poor logic and reading comprehension skills.

    18. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      And the snowflakes continue to meltdown.

    19. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      most people look away when their iProduct doesn't function well...

      but the iproducts always function well

    20. Re:Least Significant Bug Ever by angel'o'sphere · · Score: 1

      But some posters enjoy it :D

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    21. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      most people look away when their iProduct doesn't function well...

      but the iproducts always function well

      I really hope you are being sarcastic, because no they do not always function well.

    22. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      try not to be such a whiny cunt.

    23. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      Yup they really don't give a $hit.

    24. Re: Least Significant Bug Ever by shm · · Score: 1

      It's Steve Jobs' legacy. The stories of his attention to detail have made people think that this is the kind of thing he would have stopped and prevented from release.

    25. Re:Least Significant Bug Ever by Applehu+Akbar · · Score: 2

      Imagine Slashdot as a Beowulf cluster of pedantic nitpickers!

    26. Re: Least Significant Bug Ever by Anonymous Coward · · Score: 0

      Uh, how do you know there's no spyware on iproducts?

      Spybot s&d has a category specifically for i products last i checked (admittedly a while ago.)

    27. Re: Least Significant Bug Ever by Anonymous Coward · · Score: 0

      No major hacks? The platform has been jailbroken several times.

      That's a privilege escalation bug right there.

      Wake up dude.

    28. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      It's not about significance, it's the fact that bugs keep appearing more and more with Apple products in recent years.

      No surprise, all the NeXT engineers have retired or quit, Apple's run by idiotic kids who think young asshole steve jobs somehow never really changed and is the perfect role model, they're all little steve jobs imitators there now, that's why none of them can fucking design a UI or program without jerking off over stuff like flat look or agile... the company used to be run by engineers and wankers, now it's just run by wankers and hipsters.... and sjws... ugh. not the smartest people. cool, yes, but not the brightest minds of any generation... they've gotten by on backporting iOS features to Mac OS and jizzing really shit releases out at high speed, like quantity is equivalent to quality. and cloudshit, can't forget the forced obsolescence masterplan, and custom hardware and filesystems that are not documented at all.

      Before jobs even died, the younger psychopaths in the place were already actively sabotaging existing leaders within the place, why do you think apple maps was shit on release? to make scott forstall look bad, duh.

      Big surprise.

    29. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      Is it Turing complete?

      And does it blend?

    30. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      I can’t say with 100% certainty that it’s a bug at all (though if I had to bet, I’d bet it was), given that it allows the eye to start processing the text before the animation completes, which may have been an intentional decision.

      Animation is bug by this definition (this is why I always disable it).

    31. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      Defend, deny , deflect. The blind apple worshippers holy trinity.

    32. Re:Least Significant Bug Ever by mr.dreadful · · Score: 0

      Considering that Apple built it's reputation around "getting the details right", and were known for the high quality of their advertising, this is embarrassing on two levels. It shows that their attention to detail isn't what it used to be, and that their marketing dept. is getting sloppy. This would imply that Apple is not a hungry game changer but just another 500lb gorilla pumping out homogeneous products.

    33. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      The constant release schedule is terrible, especially if you have to develop for Apple OSes. Every year the OS will have some tiny little update like tabbed Finder windows, but for this all your code breaks, and you have to spend a month making sure everything works with the latest version of Swift that was arbitrarily changed for no apparent reason. And every update some peripheral will stop working. Maybe your Apple keyboard will now require a special extra USB cable to work (Sierra) or your Bluetooth mouse will randomly disconnect every time the screen locks (High Sierra). The yearly OS releases are so awful. They need to have a LTS release that's good for at least three years, and then they can spam the yearly stuff to early adopters.

    34. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      Well, they may see it on an actual iPhone X, I've heard some had been sold.

    35. Re:Least Significant Bug Ever by tsa · · Score: 1

      But there aren't any other bugs in iOS!

      --

      -- Cheers!

    36. Re: Least Significant Bug Ever by Anonymous Coward · · Score: 0

      As long as the cluster plays crysis then nothing else matters

    37. Re: Least Significant Bug Ever by Anonymous Coward · · Score: 0

      The problem is that Apple has much more influence on their competitors than their sales can justify... some people like me, like to be able to buy a phone that is different from an iPhone. . That has become increasingly difficult since ALL of Apples competitors seem to be more and more focused on CLONING anything Apple does... especially all their wrong decisions...

      Apple has single handedly destroyed the smartphone market they once helped make popular

    38. Re: Least Significant Bug Ever by Anonymous Coward · · Score: 0

      apple is a cancer in the entire tech industy

    39. Re:Least Significant Bug Ever by Pieroxy · · Score: 2

      I'm going to have to cite Anubis IV in the post he made just above yours:

      It’s interesting to note, but I agree that it’s of little significance. Moreover, while it looks odd, I can’t say with 100% certainty that it’s a bug at all (though if I had to bet, I’d bet it was), given that it allows the eye to start processing the text before the animation completes, which may have been an intentional decision. There are numerous examples of companies intentionally making odd choices of exactly that sort in order to enhance usability, even if it comes at the cost of what looks correct when you go through it frame by frame or pixel by pixel.

      I am indeed not sure this is a bug. It may be more subtle. But don't let that slow down your rage against Apple.

    40. Re:Least Significant Bug Ever by dgatwood · · Score: 2

      most people look away when their iProduct doesn't function well...

      So how do they unlock them? :-D

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    41. Re:Least Significant Bug Ever by antdude · · Score: 2

      It's a comestic bug. As long as it doesn't cause major issues, it will be use as is or fixed later if ever. I used to test these visual stuff like this for Cisco, Symantec, etc.

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    42. Re:Least Significant Bug Ever by thegarbz · · Score: 1

      Btw, I don't have rage against companies. I have rage against products, policies, and individual shit some people do. Leave the rage against companies to the fanbois.

      Anubis's comment makes sense for a company that produces prides itself presenting the users information with as little latency as possible. If this is the case here it both deviates from the past UI developments coming out of Apple, and is also completely at odds with creating some shitty animation in the first place.

      But whatever, believe what you want to believe. Doesn't change the fact that "ugly" animations is either a bug or a major deviation of past examples of Apple developments.

    43. Re:Least Significant Bug Ever by Tsolias · · Score: 1
    44. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      It doesn't matter. Apple has the highest margins in the industry.

      That's the priority in the new Apple.

      Yeah, because the old Apple never cared about profits. And yet you constantly complained they did. You are such an idiot, you even surpass Trump complaining that Obama played too much golf.

    45. Re: Least Significant Bug Ever by Anonymous Coward · · Score: 0

      It's Steve Jobs' legacy. The stories of his attention to detail have made people think that this is the kind of thing he would have stopped and prevented from release.

      Yeah, it's quite hilarious how all the Apple haters all of a sudden forgot all those bugs they loudly complained about a few years ago even existed - as if their very reason for existence had not existed.

    46. Re: Least Significant Bug Ever by Brockmire · · Score: 1

      Came for "not a bug, it's a feature". Wasn't disappointed.

    47. Re: Least Significant Bug Ever by Anubis+IV · · Score: 1

      Ha, point taken, though to be fair, I did couch it by saying that I think it’s a bug.

    48. Re:Least Significant Bug Ever by Anonymous Coward · · Score: 0

      Agreed, this is just more evidence of the decline in quality at Apple. We had product announcements way ahead of release, then delayed releases, lacklustre products like the homepod, misguided products like the trashcan mac 'pro' that they are now walking back from, ever more buggy software releases the issue is that the attention to detail and general quality is slipping more and more.

    49. Re:Least Significant Bug Ever by Quirkz · · Score: 1

      it's an animation bug... animation! Seriously. That's one of the most minor bugs you can have.

      Mr. Bunny would like to have a word with you about that.

  2. RISE AND FALL OF THE FOURTH REICH! by Anonymous Coward · · Score: 0

    Newton was right.

    1. Re: RISE AND FALL OF THE FOURTH REICH! by Anonymous Coward · · Score: 0

      Jobs killed Newton very soon after NeXT took over the company.

  3. Not a bug. Hacked by Russians by dremon · · Score: 0

    Yet another hopeless try to crush the American Empire.

  4. You're viewing it wrong by Anonymous Coward · · Score: 0

    Don't stare and forget to blink - that's the wrong way to wet your eyes ;-)

  5. At least as important is this by Mister+Liberty · · Score: 1

    "Where R U?" is the most asked question on the super expensive iPhone.

    1. Re:At least as important is this by Anonymous Coward · · Score: 0

      I'm more concerned with why, after I unlock my files with a classic look of Blue Steel, are my files then carelessly tossed into the air and scattered across the floor for everyone to see?

  6. Overheard at Cupertino by Anonymous Coward · · Score: 0

    Don't hit the glass office panel on your way out!

  7. Serious bug by Anonymous Coward · · Score: 0

    The entire premise of the ad is that faceid is so insecure that it will apparently unlock if anybody, not just the authorized owner, looks at it. That seems to be a far worse issue and one that is probably far harder to fix.

  8. Apple used to be the best by mveloso · · Score: 1, Insightful

    Apple's attention to detail was so good that they figured out the non-linear intensity needed to simulate breathing for their sleep lights.

    https://patents.google.com/pat...

    Now they can't even get a fucking animation to work properly.

    1. Re:Apple used to be the best by Anonymous Coward · · Score: 1

      False. Revisionist history. Apple has made many mistakes over several decades and several of them were while Jobs was running things. You can look them up if you choose. It is a classic bit of human psychology to ignore past mistakes - which makes you average and ordinary I'm afraid.

      Apple is a large corporation subject to the whims of politics and mistakes of design, engineering and manufacturing. They just happen to be far more profitable than most. Maybe you should have looked up the facts before posting and making yourself appear the fool.

    2. Re:Apple used to be the best by mr.dreadful · · Score: 1

      You're not wrong, but you're deliberately overlooking Apple's reputation for getting the details right, which did used to mean something. You should consider what point you are making before posting and sounding like an ass.

    3. Re: Apple used to be the best by TimMD909 · · Score: 0

      For someone pontificating about not having the facts, your post has absolutely no references or specific facts to discuss. You're not moving goalposts. You removed them completely.

    4. Re:Apple used to be the best by Pieroxy · · Score: 4, Insightful

      Why are you instantly interpreting this as a bug? It may very well be a feature. People have been complaining that animations hamper usability. I see this animation "glitch" as a clever way of making the text appear instantly and then wrapping the background around it through an animation. This way you get the animation and the instant text that helps usability.

      And talk about being subtle. I did watch this segment of the video 3 times before giving up and reading what the glitch was.

      This animation is fine by me.

      The poor handling of the animations in the calculator was news. This is just barinless Apple bashing.

    5. Re:Apple used to be the best by Anonymous Coward · · Score: 0

      Please continue with your brainless apple worshipping. Its much more appealing.

  9. apples new motto by Anonymous Coward · · Score: 0

    "its just good enough"

  10. It is a bad bug fix for a class 3 error. by 140Mandak262Jamuna · · Score: 1, Troll
    That delay is NOT the bug, but it is a BUG FIX

    There is another bug where if you type too fast the taps dont register correctly. It made rounds a few months before. If you tap the numbers in the calculator too fast you will get random results. Basically if you hit the next number in your input before the animation on the previous tap fully diappears, the tap does not register. Random digits dropped from your input to the calculator. A serious bug if there is one, given how much people have come to trust the calculator.

    In our company we will classify this as a "Class 3 Error: An experienced user might trust the wrong answer" and report it to regulators of air safety, nuclear power commission and a dozen such agencies. Class 3 is worse than "crash, no answer" and "answer so wrong far out in the la-la land".

    The fix they came up with, it looks like, is to adjust the timings of the animation, instead of buffering taps during animation, like a type ahead buffer of the keyboards.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  11. Apple quality steadily declining... by Anonymous Coward · · Score: 0

    It took a while, but Tim Cook is finally starting to take a toll on the company. Just wait for the March 27th event. They will announce some new products that won't be available for purchase until the summer, but then the supply will be so limited you won't actually be able to buy one until the fall.

  12. It's a feature! by Anonymous Coward · · Score: 0

    Apple's quality control has been seriously in the toilet the past couple of years. I can't decide if their newer engineers are just too green/incompetent, or if they have simply begun to lose focus again as in the Sculley years. Probably some combination of both.

  13. Why is the dude wearing overalls? by Anonymous Coward · · Score: 0

    Are overalls a fashion trend once again?

  14. Who says it's a bug? by Anonymous Coward · · Score: 0

    To me it looks like a neat little animation of the text box growing to accomodate the text. Who says this is a bug and is not the way Apple designed the text box to act?

  15. People are worried about a display bug by 93+Escort+Wagon · · Score: 1

    But apparently they’re not concerned how supposedly super-secure and super-accurate Face ID was letting this young woman open up all sorts of stuff she shouldn’t have access to?

    (Note to the humorless: this was a joke)

    --
    #DeleteChrome
  16. without fixes to this ... by Anonymous Coward · · Score: 0

    Why is this important? You do realize that without the animations, polish, quality of life, and sparkle - an Apple device is like a pretend wanna be late bloomer to market on everything ... years and years and years behind the competition. The ONLY reason to purchase an iPhone is actually for all these little sliding thingies, popping thingies, fonty thingies, emoty thingies. So when those things break ... omg ... THE SKY IS FALLING! Because there's is nothing else.

  17. ad itself by jemmyw · · Score: 1

    What about the rest of the ad? It's just plain weird. I wouldn't watch that and think its going anything to do with the iPhone. And if I did make an association it'd be a negative one.

    I don't watch TV so I haven't had much exposure to ads in the last 15 years. Is this normal?

  18. It's not a bug, it's a "feature." by cyn1c77 · · Score: 1

    The problem is that Apple is no longer throttling the processor because everyone complained about that.

    I know you guys aren't very tech savvy here, so I will give you a short and simplified explanation: So the non-throttled processor is pushing out the text message soooooooo fast that the graphics chip can't keep up. Thus the animation lags behind the text. See? Simple. If things were being throttled (properly), it all would have been OK.

    So really, you have all done this to yourselves and it's your fault and not Apple's. You should have just bought a new iPhone, like Apple wanted!

    Also, this commercial helped me understand why all the millennial that work for me expect their work to just do itself when they just look at it. I have never understood why they had that expectation before.

  19. Yet again, #@$%ing stupid animations in the way by AbRASiON · · Score: 1

    Just STOP animating bloody things unless it's skippable, seamless, extremely fast, low on resource usage and SPECIFICALLY actually helpful in some way.

    (Example, tutorial, an arrow boucing towards a start button or something)

    Remember Windows 95 (or was it 98?) click start, go to programs and the list of programs slide out 400 bloody miliseconds later. Great the first time, AWFUL the 9,000'th time.

    STOP ANIMATING NEEDLESSLY

    LABEL YOUR FUCKING ICONS WITH TEXT

    USING COLOURS IS NOT A BAD THING TO DIFFERENTIATE ICONS

    PUTTING BORDERS ON BUTTONS IS NOT A BAD THING

    Argh

    Round up 98% of UI people and grind them into pig feed.

    1. Re:Yet again, #@$%ing stupid animations in the way by Anonymous Coward · · Score: 0

      Android allows you to set animations to 0 seconds.

      On some of my past phones, no animation worked great!

      On my current relatively modern android phone, i find 0 seconds makes the phone boooooooring! So it is set to 0.5Sec to make it interesting.

      OR maybe I should just stop looking at my phone for anything other then Texts, Phone Calls and emails. I mean I DO have other things I can do other then mindlessly flipping through social media apps.

      It's a double edged sword. Also, someone could ASK Apple for the option to turn down the animations.

  20. Don't Blink by bursch-X · · Score: 1

    Donâ(TM)t blink. Donâ(TM)t even blink. Blink and youâ(TM)re dead.

    --
    There are two rules for success:
    1. Never tell everything you know.
  21. When the retarded speak, don't listen by mveloso · · Score: 1

    It's people like you who are dragging apple into the hole of mediocrity.

    1. Re:When the retarded speak, don't listen by Pieroxy · · Score: 1

      Care to elaborate ?