Netflix Licensed Content Generates 80% of US Viewing, Study Finds (variety.com)

Netflix is spending a pretty penny on original entertainment -- but while that stuff grabs most of the headlines, it's actually licensed titles like TV show reruns that still form the core of the company's streaming business. From a report: That's according to a data analysis from 7Park Data, which found that 80% of Netflix U.S. viewing is from licensed content with 20% from original shows like "House of Cards" or "Stranger Things." The firm also found that 42% of Netflix subscribers watch mostly licensed content (95% or more of their total streaming). Just 18% of Netflix's U.S. streaming customers are "originals dominant," whose viewing comprises 40%-100% of originals, according to 7Park. The data is for the 12-month period that ended September 2017.

Comments

Duh?

[TFlan91]

Most of Netflix's content is licensed material, it would make sense that viewed content matches the same rough estimate of percentages.

I mean, they say it themselves, Netflix is *pushing* their original content and ramping it up. The numbers in those campaigns start low and then get high.

Who watches House of Cards or Stranger Things more than once, twice at most, in a given decades span of time, and this survey was 12 months long.

Re:On the other side of the coin:

[ShanghaiBill]

Netflix original content now drives 20% of viewership.

Up from 12% a year ago. So the OC portion of their business is growing rapidly. According to TFA, they spent $8B on content last year, but it doesn't say how much they spent on licensed content vs original content. Their 2017 revenue was about $12B, so 2/3 of that went to pay for content.

Re:On the other side of the coin:

[ArhcAngel]

The problem is though, that they are increasing OC at the expense of catalogue size.

They aren't sacrificing anything. The studios they license content from are pulling content or increasing the the licensing terms to exorbitant amounts as they try to capitalize on Netflix's success or are terrified of it cannibalizing theirs...which in some areas it is. Netflix's OC of the Marvel characters was unexpectedly a huge hit. Which may explain why Disney is taking all of their content and rolling out their own competing streaming service.