Netflix Licensed Content Generates 80% of US Viewing, Study Finds (variety.com)

Netflix is spending a pretty penny on original entertainment -- but while that stuff grabs most of the headlines, it's actually licensed titles like TV show reruns that still form the core of the company's streaming business. From a report: That's according to a data analysis from 7Park Data, which found that 80% of Netflix U.S. viewing is from licensed content with 20% from original shows like "House of Cards" or "Stranger Things." The firm also found that 42% of Netflix subscribers watch mostly licensed content (95% or more of their total streaming). Just 18% of Netflix's U.S. streaming customers are "originals dominant," whose viewing comprises 40%-100% of originals, according to 7Park. The data is for the 12-month period that ended September 2017.

Comments

On the other side of the coin:

[GrandCow]

Netflix original content now drives 20% of viewership.

That's goddam amazing considering how long they've actually been making original content. OPs title tries to make this seem like a bad thing, it's not. Were they supposed to take 50% of all views within a couple years?

Re:On the other side of the coin:

[rtb61]

There is quite bit of difference between making content and paying a production house to make content for you. Still quite an impressive list https://en.wikipedia.org/wiki/... and it goes on https://media.netflix.com/en/o.... Of course http://www.news.com.au/technol..., NewsCorpse who own Fox, think it is a really bad idea, competing against their content is an extremely bad idea.

Now that explains why Netflix went from friend to last millenniums content dinosaurs to being the enemy to be cut off from content (I dare say, the more popular Netflix become the more they wanted to charge Netflix, Netflix's response fine, we will make our own, see you at the bargaining table).