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How the Math Men Overthrew the Mad Men (newyorker.com)
An anonymous reader shares an excerpt of a New Yorker piece: Once, Mad Men ruled advertising. They've now been eclipsed by Math Men -- the engineers and data scientists whose province is machines, algorithms, pureed data, and artificial intelligence. Yet Math Men are beleaguered, as Mark Zuckerberg demonstrated when he humbled himself before Congress, in April. Math Men's adoration of data -- coupled with their truculence and an arrogant conviction that their 'science' is nearly flawless -- has aroused government anger, much as Microsoft did two decades ago.
The power of Math Men is awesome. Google and Facebook each has a market value exceeding the combined value of the six largest advertising and marketing holding companies. Together, they claim six out of every ten dollars spent on digital advertising, and nine out of ten new digital ad dollars. They have become more dominant in what is estimated to be an up to two-trillion-dollar annual global advertising and marketing business. Facebook alone generates more ad dollars than all of America's newspapers, and Google has twice the ad revenues of Facebook.
The power of Math Men is awesome. Google and Facebook each has a market value exceeding the combined value of the six largest advertising and marketing holding companies. Together, they claim six out of every ten dollars spent on digital advertising, and nine out of ten new digital ad dollars. They have become more dominant in what is estimated to be an up to two-trillion-dollar annual global advertising and marketing business. Facebook alone generates more ad dollars than all of America's newspapers, and Google has twice the ad revenues of Facebook.
> Google and Facebook each has a market value exceeding the combined value of the six largest advertising and marketing holding companies.
Yeah, but Google and Facebook aren't in the business of making ads for clients, like those advertising and marketing companies almost assuredly are.
Google and Facebook should be compared to newspapers, TVs and roadside billboards.
Companies will still be using those marketing companies to create the content, and then Facebook/Google is where they place the content for eyeballs to see it.
Google and Facebook aren't making money based on their calculations. They're making it on the data they capture. If they sold that data wholesale to other marketers who did the calculations, they'd make just as much money.
And you will know Elon Musk was right.
Map Men Map Men Map Map Map Men ... Men
Zuck did no such thing - he pretty much robotically kept denying specific knowledge of pretty much everything he got asked.
#DeleteChrome
If you've ever worked in advertising, you'll find that anyone who's been there long has developed some kind of internal justification for why it is ok to work in an industry where harassing and annoying people is most of what they do. At my previous company, saying, "We are trying to replace Mad Men" was a common justification. Find an enemy who is worse than yourself.
Seriously, if you haven't done it yet, install an ad blocker.
"First they came for the slanderers and i said nothing."
When I was doing SEO for a living there were a dozen search engines were analyzed the and worked to get good rankings on. Google wasn't in the top three. In fact, Excite, who had exclusive distribution agreements with Netscape, Microsoft and Apple, declined to buy Google for $1 million, because Google was nothing compared Excite, Lycos, and Hotbot.
Google did two major things that causes them to become THE search company, beating out many far larger, more established competitors. One was Google Page Rank - ranking the importance of a site based on which sites link to it, recursively. The other difference was they jealousy guarded their viewer data, keeping it in-house, and developed sophisticated new algorithms for using it. They didn't sell it off to marketing companies as magazine publishers always had and Excite and Lycos did. That made them a ton more money, which they were able to re-invest.
If selling off the data were as profitable as keeping it in-house and developing your own advanced advertising algorithms, Lycos would be a trillion dollar company today and Google would be a hobby Sergey had in college.
Microsoft did not arouse anger. Most people who were abused by Microsoft just accepted this as normal.
What was the point of reading this? The author didn't say anything. I can see how they wrote eleven books!
In other news, I block all ads everywhere in my life and almost never come into contact with advertisements, except in public.
Sorry about that.
In Germany, there's a saying: "Wer misst, misst Mist" (Who measures measures bullshit). All your metrics mean nothing when you measure the wrong thing. A typical mistake is to measure the wrong thing because it's measurable but the thing you really need to know is not. A classic example from the world of online marketing is when you see ads for a thing you just bought and only need one of, which happens all the time if you are not prudent and block ads wherever you can. They measure the wrong thing, because they can easily see conversions, but they don't see what you haven't bought yet. It's another kind of madness, but it's still madness, now with more MOLECULES!
The numbers say this thing will make money, so we will make it. Whoops, the numbers were wrong.
Focus groups said they wanted this thing, so we sold it. Whoops, our questions were wrong.
Consumers aren't buying this kind of vehicle in large numbers, so we'll stop making it. Whoops, that kind of vehicle brought people into the door for the first time and introduced them to our brand.
Surveys say that more movies like this will sell, so we will bat them into the ground until we murder a franchise. Whoops, movies written and produced by people with vision become the greats, that define new genres and cement careers permanently.
You can know you're right, and still be wrong... at least some of the time
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
Math Men's adoration of data -- coupled with their truculence and an arrogant conviction that their 'science' is nearly flawless -- has aroused government anger
The reason for people's anger is not because of their "arrogant conviction that their 'science' is nearly flawless" it is because they are collecting huge amounts of private data and then are either inadequately protecting it from criminals (Equifax) or those seeking to manipulate elections (Facebook).
The NYT reliably misunderstands (ironically their own business): The growth of the Advertising industry over ~100 years has occurred primarily because there is good feedback [justification] for ad campaigns from sales volumes. With the Internet, much more information can be routinely tracked to give much finer feedback (click-thru). Side-stream (private?) data can be used to target ads for 2+ orders of magnitude in effectiveness.
"Math" [AI, neural nets, etc] is nothing more than a tool used by Mad Men who no longer need to use as much judgement [guessing]. Never become so amazed by flashy tools that you neglect the judgement required to use increased power. MBA hubris.
His whole expertise is devoted to exploiting his users (classic advertising). His personal technical abilities are weak. If you peel away the propaganda he is just another Mad Man (with their same lack of humility).
Advertising is the bane of society.
By itself it distorts the free market against the consumer's interest, and today the mechanism of catching the customer's attention in order to administer commercial propaganda has the effect of promoting the exchange of false or emotional information at a massive level, which can go as far as undermining the democratic process and the pacific coexistence of people.
I read, "How the Meth Men Overthrew the Mad Men". A confusion ensued.
They're actively censoring real news about Operation Crossfire Hurricane and the FBI's spy Professor Stefan Halper. Yet they allow fake news that makes unproven allegations about Russia and Putin.
Facebook needs to be taken down before Democrats perpetrate another 9-11. ae911truth org
We now pay less attention and are exposed far less to advertising than ever! Cable cut, ad blocker, no facebook, commercial free videos... I haven't seen or heard an ad in 15 years
When my 7 year old son went to a relative's house and the TV show was interrupted by an ad he was saying "hey!! Somebody changed the TV show! Put it back!" and we had to explain how we couldn't control it and why they were showing that stuff and how the TV show would go back eventually...
Despite what the pilot of Mad Men states, Madison Avenue advertisers never refered to themselves as Mad Men. Apparently that was all made up by Matthew Weiner.
I don't really understand how math is helping advertisers. I hardly ever see an ad for something that I'm considering buying, except by random chance. Mostly I start seeing ads for an item after I've already bought it (and only f I post somewhere that I bought this item). You hardly need a complicated math algorithm to advertise what I've already said I bought.
The Century of the Self - Part 1: "Happiness Machines"
https://www.youtube.com/watch?v=DnPmg0R1M04
"The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays.
Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses.
He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book,
from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar. His most notorious coup was breaking the taboo on women smoking
by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling
consumer goods.
It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could
be made happy and thus docile. It was the start of the all-consuming self which has come to dominate today's world."
Go watch more Nick at Nite you old faggot, you know nothing about advertising or economics.
Ah a thinking man who sees advertising for the danger it is.
Naive liberals see advertising as just 'messages informing you about the existence of available products'.
That might have been true 100+ years ago, but corporate propaganda is now deeply insidious, working at multiple levels.
On the surface level it is indeed a product. Below this is a tenuous connection to a real human need, and below that consumer ideology itself: The idea that all your problems can be solved by buying things.
When a multinational owns all sub-brands in a particular segment, and advertises them against each other, it creates the illusion that there is far more choice than really exists. The real product is replacing citizenship with consumerism itself.
Once you think of yourself as a consumer AT ALL, you've already lost.
APK Hosts File Engine 2.0++ 64-bit for Linux (GTK3 via FreePascal/Lazarus 1.8.2) yields more security/speed/reliability/anonymity vs. any SINGLE solution (99% of threats = hostnames vs. IP address (that most firewalls use)) more efficiently & FASTER + NATIVELY 4 less!
(Vs. "Bolt on 'MoAr' illogic-logic" slowing you (hosts speed up 2 ways (adblocks + hardcodes u spend most time @) loaded w/ bugs (DNS/AntiVir) + added overhead (messagepass ('souled-out' to advertiser addons) + filtering drivers) & complexity leads to their exploitation!
* Vs. Windows' DelphiXE4 model? It's 10x faster (& ports to BSD/MacOS X too) !
E.G.-> 10 million line hosts merge 275mb = 45 min. Daily intake ~20mb/750k line = 5 min sorted/deduped/false positives + invalid tld/gtld removed.
Old Windows model, though accurate? Takes 12 hrs.++ to do that size merge & 20 min. on dailies.
APK
P.S.=> Better underlying architecture = why (No work in VCL GUI Objects & only non-visible StringLists)... apk
Cool story bro
Is it hard to suck dick as hard as you do or does it just come naturally?
Better than a "ne'er-do-well" like you that stalks me by UNIDENTIFIABLE anonymous posts & nobody does hosts better vs. my program + in GUI I did it before anybody else & actually WROTE MY CODE (vs. shitty tty terminal shellscript crap nobody wants to use other than those stuck in that world - IF "gui is so bad" then why does GNome/KDE/Xfce & X period exist, moron?).
* I could be like you but that would make me the WASTE OF LIFE you are... lol!
(See I ran you DRY of your abused "downmodpoints" too chump, lol... got more? Don't worry - I run you out of them as always, easily!)
APK
P.S.=> Lastly - Grow up & do something useful w/ your waste life JEALOUS JOWIE - you wish you were me... apk
Windows NT Magazine April 1997 "BACK OFFICE PERFORMANCE" pg 61
(For SuperSpeed.com PAID CONTRACT (wrote SuperCache 40% performance boost) & SuperDisk finalist @ MS Tech Ed 2x in a row 2000-2002 HARDEST CATEGORY: SQLServer Performance Enhancement)
WINDOWS MAGAZINE 1997 "Top Freeware & Shareware of the Year" issue pg 210 #1 entry
PC-WELT FEB 1998 pg 84
WINDOWS MAGAZINE, WINTER 1998 pg 92 MUST HAVE WARE
PC-WELT FEB 1999 - pg 83
CHIP Magazine 7/99 - pg 100
GERMAN PC BOOK Data Becker "PC Aufrusten und Repairen" 2000
HOT SHAREWARE #46 issue pg. 54 2001
Paid for article @ PCPitstop in 2008 http://pcpitstop.com/news/winn...
UltraDefrag64 Process Priority Control credited by lead devs of it in the programs credits section.
APK Hosts File Engine 10++ 32/64-bit is hosted & RECOMMENDED by Malwarebytes http://hosts-file.net/?s=Downl...
(That's only a FRACTION of what I can put out)
APK
P.S.=> You've done more, better & earlier you unidentifiable little shitbag? PROVE IT (you can't)... apk
Because they don't have Megan on their side.
See subject: I knew it already & the fact you "hide" from me via unidentifiable ac posts proves it even more. I wrote on mainframes/midranges in the early 80's in highschool (but I don't "brag" on that OR anything - unlike you, weasel "ne'er-do-well" bitch you are that's done zero w/ your obviously WASTED life (lol), I only provide facts when a bullshit hotair windbag tries to give me shit - I call you out, & you FAIL w/ ZERO to show for yourself).
Want more?
I can put out FAR BETTER that than tiny only PARTIAL list of what I can put out (tons more in publication, cd-rom distros etc.) HOWEVER:
These /.ers finished you off even more here https://developers.slashdot.org/comments.pl?sid=12153268&cid=56690812/ - QUESTION: ANY OF OUR /. PEERS SAY ANYTHING GOOD ABOUT YOUR non-existent 'work' AS THEY DO MINE?
* LOL - no... you don't HAVE a DAMN THING to show for yourself that's any good & you KNOW it & prove it, lmao!
APK
P.S.=> You OBVIOUSLY can't even READ PROPERLY - I state Malwarebytes' hpHosts recommends my ware (a division of malwarebytes) & the owner of that site, an EXPERT on security & hosts, RECOMMENDS MY WARE on his forums (& used to on his site w/ 1 other program like it - perhaps competitors got "jealous" like YOU, JEALOUS JOWIE you do-nothing zero (thanks for proving you are a do-nothing zero, lol))... apk
I called you out & shot ya down: You had squat to show for yourself after trying to cut ME down & you ran https://slashdot.org/comments.pl?sid=12157390&cid=56691128/ you hotair windbag bs artist that "hides" behind you UNIDENTIFIABLE anonymous posts as you continually stalk & harass me (you WISH you were me is why I suspect, but a do-nothing weirdo like you can NEVER be as good)... lol!
* What's the matter?
You try cut me down so I asked you show you've done MORE, earlier, & BETTER than I have - & you can't show even 1 thing vs. a VERY SMALL PARTIAL LIST of mine (of some of my favorites though)...
APK
P.S.=> Jealous Jowie - go away... you're a DO-NOTHING "ne'er-do-well" & you not only KNOW it, but you also continually PROVE it - I love it - you did it in front of EVERYONE in an article post on /. that you can't "forums slide bury" now as it has way under 100 posts so all posts show (no wonder you "hide" behind unidentifiable anonymous posts - you really ARE a nobody)... apk
Your software is just fine - well written, functional... I'm going to continue using the Host File Engine by mmell February 17, 2017
(APK's work), I've flat out said it's good by BronsCon February 11 2016
his hosts program is actually pretty good by xenotransplant August 10 2015
his hosts tool is actually useful for those cases in which one does indeed want to locally block stuff outright while consuming minimum system resources by alexgieg September 25 2015
I like your host file system by Karmashock September 09 2015
I do use APK's host file on all my systems at home by OrangeTide December 01 2017
I personally use a HOSTS file blocker produced from a genius called APK by 110010001000 October 27 2017
* See subject, quoted /.ers (want more? Ask) & answer the question...
APK
P.S.=> Henry, You can't show a thing for yourself vs. this for me https://slashdot.org/comments.pl?sid=12157390&cid=56690448/ & YOU try cut me down? You're a do-nothing "ne'er-do-well" "jealous jowie"... apk
See subject: Can't answer simple question of provide proof? LOL, no! Nobody says good things about ur non-existent work https://slashdot.org/comments.pl?sid=12157390&cid=56692810/ as they do mine as registered /.ers you "ne'er-do-well" do-nothing chattering UNIDENTIFIABLE worthless ZERO in comparison to myself.
Who cares what YOU "think"? Nobody! Only TONS of your stalking anonymous trollings of myself (which are all you obviously "jealous jowie" lol).
* What's the matter? Can't answer a simple question??
Cat got your tongue when I CALL YOU OUT after you try "cut me down" (as you are now trying to belittle decent things I can show for myself & YOU CAN'T you human fail waste of life) & you have to "Run, Forrest: RUN!!!"?? Yes, lmao!
(Yours is the PRICE of being a do-nothing lazy bastard who is all talk, period... PUBLIC humiliation (no small wonder you "hide" behind UNIDENTIFIABLE ac trolling posts - you WISH you were me but your chattering doesn't do it, work & deeds do...))
APK
P.S.=> Keep "running" HELPLESS HENRY (Yes, I know who you are & WHAT YOU ARE you diseased lunatic)... apk
The history fabricated by revisionists is now replaced by the people who automate the creation of fake news.
In other words, we've got to end the old marxist narratives and so we can embrace the new marxist narratives.
Guys, it was waaay better back in the 1960's when there were no school shooters, taxes were low, unemployment was even lower than today, women were taking care of because they had excellent husbands, people could bring up Jesus in schools, and Americans had more leisure time.
And if you didn't like smoking you could simply NOT DO IT !!!
See subject & other registered /.ers ASKING for my program for Linux https://it.slashdot.org/comments.pl?sid=12166080&cid=56694334/ & "so it begins" - come on now, cry some more, make me laugh even MORE please... lol, you "ne'er-do-well" JEALOUS JOWIE do-nothing f'ing CHUMP!
* Grace of God vs. the DEVIL on your back fucker... you lose as always.
APK
P.S.=> I love it - I can see you NOW, "FoAmiNg-@-TeH-MoUtH" stewing in your impotent rage, lol (Seriously, do yourself a FAVOR & say "In the name of Jesus, Satan GET THEE BEHIND ME" because you DO have the devil eating you on your back bitch)... apk