Slashdot Mirror


DRAM Industry Likely To Face Oversupply in 2019 (digitimes.com)

While the global DRAM market still remains robust currently, the recent capacity ramps by Micron Technology and the planned kick-off of commercial production by China-based Fujian Jin Hua Integrated Circuit and Innotron Memory (previously known as Hefei ChangXin) could lead to oversupply for the memory in 2019, Taiwanese newspaper DigiTimes reported Thursday, citing industry sources. From the report: Samsung Electronics and SK Hynix would be forced to overhaul their current profit-oriented business strategy as both firms believe that the booming memory market, which has continued for 2-3 years, is likely to be over by the end of 2018, according to a Korea-based Digital Times report. Although Samsung and SK Hynix both stated, at their latest investors conferences, respectively, that they will continue to ramp up capacities for memory chips, the aggressive moves by rival companies have made the two companies hesitate, said the report.

Samsung has seen its share in the DRAM market continue to dive after hitting a high of 50.2% in the third quarter of 2016 as rivals including Micron have jacked up their revenues and profits. Notably, Micron has ramped up its operating margin to as high as 50% so far in 2018 compared to 20% at the end of 2016. Additionally, Samsung saw its share in the market drop to 44.4% in the first quarter of 2018, while Micron managed to ramp up its share to 23.1%, according to IHS Markit. The global DRAM market is expected to reach a peak of US$104 billion in 2018, before contracting by 1.8% and 2.6%, respectively, in 2019 and 2020, according to an industry estimate.

49 comments

  1. Good. by Guyle · · Score: 5, Insightful

    Maybe an oversupply will bring the prices down a bit from being gawdawfully high.

    1. Re:Good. by Aighearach · · Score: 1

      The summary doesn't really give any reason to believe they have data, they seem to conflate profit margins and market share, where traditionally accepting lower profit margin would allow capturing more market.

      So I'll believe it when I see it. It seems more like just marketing that failed to get a competent technical copywriter assigned.

    2. Re:Good. by K.+S.+Kyosuke · · Score: 1

      Maybe an oversupply will bring the prices down a bit from being gawdawfully high.

      Good thing I wasn't drinking coffee while reading that, otherwise you'd owe me a new keyboard.

      --
      Ezekiel 23:20
    3. Re:Good. by Strider- · · Score: 1

      I guess I'm not the only one that remembers the days when that 640K of RAM was a major portion of the cost of building a computer.... Hell, I remember just being amazed that I could buy a 32MB stick for $60!

      Now, get off my lawn!

      --
      ...si hoc legere nimium eruditionis habes...
    4. Re:Good. by Anubis+IV · · Score: 5, Insightful

      RAM price trends for the last 18 months: https://pcpartpicker.com/trend...

      Broadly speaking, RAM is roughly twice the price that it was two years ago, all other things being equal (e.g. from $38 to $80 and from $200 to $425), though prices seemed to have peaked sometime around the start of 2018, with them being on a very gradual decline ever since.

      At the time that the price hikes started, people were saying it was due to several factories being retooled at the same time, and that we should expect the pricing to return to normal in about 1.5-3 years as those factories came back up and new ones were built to handle the increasing demand in the market. Well, it's been about that long, and sure enough, prices seem to have stabilized, may have even started to drop, and now we have more reason to believe that they'll be returning to normal(ish) soon as additional production capacity arrives in the market.

      I'll believe it when I see it as well, but, at least so far, this jibes with what I've been expecting.

    5. Re:Good. by Anonymous Coward · · Score: 1

      These noobs don't remember the days where RAM was well over $1 a MB.
      Back when I upgraded my Atari ST I think I spent $300 for 512K.
      I'm glad I missed the Altair days.

    6. Re:Good. by jellomizer · · Score: 1

      Well what will happen with current demand is the real question.

      PC Sales are up again (most likely because their old PC which are now 7 and 8 years old now) are getting out of date. So people are getting new ones now. Thus more people may want the RAM faster then the supply.
         

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    7. Re:Good. by Kjella · · Score: 1

      I guess I'm not the only one that remembers the days when that 640K of RAM was a major portion of the cost of building a computer.... Hell, I remember just being amazed that I could buy a 32MB stick for $60!

      Been there, done that... but on some memory sticks prices have tripled which is quite unusual for computer prices that have usually been on an everlasting downward spiral. I regret not getting 64GB when I had the chance, usually procrastinating is smart but in this case it was a real bummer. Oh well, not like 16GB is killing me.

      --
      Live today, because you never know what tomorrow brings
    8. Re:Good. by Anonymous Coward · · Score: 1

      you'd think that, right? but nah. there will just be another "fire" somewhere crucial to dram production.

      __
      i had the pun up there and everything, and didn't even notice til save that good ol' slashdot already had one queued-up. captcha: micron

    9. Re:Good. by dj245 · · Score: 1

      I don't think PC sales have anything to do with it the demand. PCs are a very small portion of the market now.

      The rise of the basically disposable smartphone may have something to do with it. As VMs have become more popular, the amount of RAM needed in a server has gone up. "As much as you can afford" is the general rule for a VM server. People are also doing data analysis on larger and larger datasets. There is probably a very large combination of factors on the demand side.

      These companies have colluded before. There may be some of that going on too affecting prices on the supply side.

      --
      Even those who arrange and design shrubberies are under considerable economic stress at this period in history.
    10. Re:Good. by Anonymous Coward · · Score: 1

      $1/MB?? That's nothing -- I remember $7/KB. Seriously. I had to manually move chips (2 per KB) back and forth between RAM and video based on what I wanted to do.

    11. Re:Good. by shaitand · · Score: 2

      "oversupply" is a cute term. This is exactly what they mean by that, the industry is at risk of producing enough to have to lower profit margins instead of continuing to increase them. The entire point of an article like this is to collude and price fix without ever needing to actually have a meeting with their competitors.

    12. Re:Good. by sexconker · · Score: 1

      As VMs have become more popular, the amount of RAM needed in a server has gone up.

      And the number of servers needed has gone down more.

    13. Re:Good. by shaitand · · Score: 1

      "Oversupply" means producing enough as an industry to have to shrink rather than continue to grow profit margin across the board. This is how they collude with the other large players so they can maintain an artificial scarcity of diamon... err chips.

    14. Re:Good. by Aighearach · · Score: 1

      I prefer not to take a position yet when I know I don't have any new data.

      I'd also want to look at some 5, 10, and 20 years charts before I decided if the 18 month or 2 year change provided any sort of predictive capability.

      For example, if you look at the history of the stock market, you can see certain patterns. But if you look at the gold market, there were similar patterns in the past, but then around the year 2000 the last major countries with strategic gold stockpiles sold them down, and the gold market has been unhinged from past patterns since then. It is floating around, but there is no way from the pattern to know what the cycles would be now, what the highs or lows of the swings should be, etc. In the past the low end of the cycles was the industrial value, but without any strategic stockpiles it isn't as well-anchored, and trade volumes drop without prices getting low.

      So they talk about the price in the future, but the sources of information are biased and they're not motivated by a desire to give me useful data. So I want to see data that would logically support the idea that there is a pattern similar to the stock market, with understandable cycles, and not like the gold market, where the cycles are currently unknown or in transition. In the past the supply has been dominated by various tricks and gimmicks. If companies said that consumer prices were going to drop, and their own stock prices went way down as a result, I'd believe it. If they say that prices will come down, but their stocks don't move, then nothing happened; there is no news, just a new press release. The only part that is potentially new is the claim that Samsung might "hesitate" to bring online the new capacity they're almost done building out. So the only new thing in the story contradicts that the prediction the story makes will actually come to pass.

  2. I've got a question by Artem+S.+Tashkinov · · Score: 1

    Will that prevent them from colluding? DRAM prices have been insane for the past two years. I don't remember we've ever had such a situation in the world of RAM ever before: RAM became twice as expensive as it had been earlier.

    1. Re:I've got a question by Anonymous Coward · · Score: 0

      Just need to wait until the profits from collusion outweigh the fines. Just a litttle bit more ... just tippy tap tap more...

    2. Re:I've got a question by DigiShaman · · Score: 1

      Limited RAM supply you say? HEY, I'VE GOT A GREAT IDEA!!! Let's create a new crypto-currency where the more RAM you have, the more you can mine......

      --
      Life is not for the lazy.
    3. Re:I've got a question by Anonymous Coward · · Score: 0

      I don't remember we've ever had such a situation in the world of RAM ever before: RAM became twice as expensive as it had been earlier.

      You too young to remember Rambus?

    4. Re:I've got a question by DontBeAMoran · · Score: 1

      Beware the MiSaHyCoin.

      --
      #DeleteFacebook
    5. Re:I've got a question by Anonymous Coward · · Score: 0

      Rambus was expensive on it's own, I don't recall it doubling in price. It was over double compared to SDRAM (or early DDR, I don't recall). Either way, I didn't have a computer that used it and never knew anything that did.

    6. Re:I've got a question by Fly+Swatter · · Score: 2

      Micron has ramped up its operating margin to as high as 50% so far in 2018 compared to 20% at the end of 2016

      With that kind of profit taking, the fines and penalties would have to account for almost half their sales. For 2017 they exceeded $20 billion sales with gross revenue margin (profits) of $8 billion, those fines would have be near or above that to make them fear doing it again. It not called collusion, but it is. The problem is that dram companies are so entrenched it would take miracle new company with nothing to lose flooding the market to create price competition. As much as I don't trust china manufacturing, a new big player is needed that will upset the dram cartel.

    7. Re: I've got a question by Frankzy · · Score: 1

      Tappy tap tap..

    8. Re:I've got a question by Artem+S.+Tashkinov · · Score: 1

      I'm not that young as I remember Rambus quite vividly but luckily their RAM never really took off. If I remember correctly their RAM had a fantastic throughput but latencies were horrible. And due to very limited production, yes, the prices were very high. Customers voted them off with their wallets - not even Intel's sway was enough to keep 'em afloat.

  3. Re: Your girl gives the best hugs! by Anonymous Coward · · Score: 0

    aw man
    you just gave me a sad

  4. Good by DontBeAMoran · · Score: 2

    Maybe Apple will finally stop selling computers with only 4GB or 8GB RAM.

    --
    #DeleteFacebook
    1. Re:Good by Anonymous Coward · · Score: 0

      Not until people finally stop buying Apple computers with only 4GB or 8GB RAM.

    2. Re:Good by Agripa · · Score: 1

      Maybe Apple will finally stop selling computers with only 4GB or 8GB RAM.

      That would conflict with making their laptops as thin as possible. More RAM means greater power draw and heat which limits thinness.

  5. 10nm LPDDR5 DRAM sounds good. by Anonymous Coward · · Score: 0

    Many smartphones need a vast quantity of DRAM.
    Laptop too. Computers too. Cars's electronic devices too.
    Their CPUs are normally x64 and AARM64.

  6. crooks asking for 2 more years by Anonymous Coward · · Score: 0

    Dear Customers,

    Even though we've been caught on fixed pricing, it will be cheaper in 2 years, we swear.
    We could go back to normal pricing tomorrow, but why would we? So please, wait until we milk you for 2 additional years, and then we will go back to normal prices. Just trust us!

    The memory cartel

  7. Huge wildcard: politics by mangastudent · · Score: 4, Interesting

    This El Reg article gives a good overview of just how messy the development of this PRC production capacity has been. They of course stole a lot of tech, in particular from Micron through UMC, and have added lawfare to the mix, a dubious lawsuit claiming patent infringement, and what I would guess is a much less dubious anti-trust price fixing action.

    No doubt they expected Hillary to be President by the time this capacity came on-line, they'd owned the Clintons since Bill was governor of Arkansas and needed a bailout when the political machine he joined got a bit too greedy in raiding a state pension fund. Instead they got Trump, who's upping tarriffs to cover $200 billion worth of Chinese imports within 45 days, with a promised $500 billion to follow if they don't change their tune. Going to get ugly....

  8. Programmers have solutions to the demand side by mangastudent · · Score: 1

    This is where you praise the creators of the Electron framework. A copy of Chromium for the GUI, a copy of node.js for the backend, what's not to love?

  9. DRAM isn't one thing by Kohath · · Score: 2

    Look for an article contradicting this article within a few days. Fujian Jin Hua Integrated Circuit and Innotron Memory may supply "DRAM", but that doesn't mean they'll supply competitive DRAM for leading edge applications in volume in 2019. It's more complicated than more suppliers == oversupply.

    If DRAM were easy to make then there would be a lot of competitive suppliers and low margins instead of 3 suppliers making high margins.

    This article may be correct. It's more likely incorrect (or a mixed bag of correct/incorrect).

    Micron stock is up today, so markets aren't taking it too seriously.

    1. Re:DRAM isn't one thing by Anonymous Coward · · Score: 0

      It's ok I don't need leading edge memory in my laptop. Just any slowest DDR4 because it only has 4GB and I'm using 130% of the installed memory just to browse the web.

      You can make any car analogy, like today a $10K car has a V12 engine and does 80mpg, but only has a 1.5 gallon tank and a bigger tank costs thousands dollars.
      Software is shit written by virgins who upgrade their computers all the time so we really should have 8GB as low end, 16GB as midrange. In fact low end non-netbook laptops had 6GB then 8GB, before they went back to 4GB.

  10. Smugglers by Anonymous Coward · · Score: 0

    Do tariffs have something to do with this? If they do, at what point does smuggling start happening? How would it work in modern times anyway? I mean, it's not like all these shipping companies are going to say, "Trump says it's 50% more" and just throw up their hands. Somebody is figuring this all out, even as we speak. Are bales of DRAMs going to float ashore like cocaine or what?

    1. Re:Smugglers by mangastudent · · Score: 1

      Do tariffs have something to do with this? If they do, at what point does smuggling start happening?

      The tariffs are only on trade between the PRC and the US, and since Samsung and SK Hynix in Korea have over 80% of the DRAM market, Micron's 17% probably isn't that significant. (Figures from here.)

    2. Re:Smugglers by Anonymous Coward · · Score: 0

      I doubt the trade war matters at all. The US doesn't produce significant numbers of DRAM. The only effect may be that DRAM will be more expensive in the US due to tarriffs, thus reducing demand over there.

  11. Micron's share hasn't really increased by Solandri · · Score: 1

    Back in 2013, they bought Elpida. Their combined market share before the acquisition was about 25%. After, it dwindled below 20%, and is only now coming back above 20%.

    Likewise, Samsung's 50.2% quarter was an outlier. They've been holding pretty steadily around 45% since 2015.

    In fact, the most striking this is how the big three (Samsung, SK Hynix (Hyundai Electronix), and Micron) have come to dominate, shrinking the market share of the bit players from over 10% in 2011 down below 5% today.

  12. Well that's welcome and needed by Anonymous Coward · · Score: 0

    the prices have been ridiculous for several years now. Hoping to see DDR4 at $10 or less per GB.

  13. You keep using that word... by blindseer · · Score: 1

    I don't believe "oversupply" is the word to use here.

    It's real hard to have too much of a commodity. If there is an "oversupply" of pork then people will eat pork instead of beef or chicken, therefore the "oversupply" goes away before it even happens. If there is an "oversupply" of cement then prices come down, people start to think they'd like a new driveway, cities build more roads, and the "oversupply" disappears.

    With DRAM this just means that smartphones, computers, and TV sets, will have more DRAM for the same price or prices drop on the devices. There's an endless demand for more memory on consumer devices, I find it very difficult to believe that there will ever be a true "oversupply".

    --
    I am armed because I am free. I am free because I am armed.
  14. Don't worry, a tariff will fix that. by Anonymous Coward · · Score: 0

    Ain't nothing a good tariff won't fix. With any luck there'll be a bailout to go with it.

    According to the Vice Glorious Leader, 73K Pennsylvanians got a pay raise or a bonus after the Republican Regime's tax cuts for the rich.

    The other 6M Pennsylvanians got nothing. That's #MAGA

  15. that's one way to put it by slashmydots · · Score: 0

    "overhaul their current profit-oriented business strategy" - didn't one of them just get an $8 billion fine for price fixing flash products? So yeah, that's one way to put it. With the ridiculous graphics card shortages, DDR4 prices, and SSD price spikes, they should find everyone at that company responsible, execute them publicly, and then restructure the company. As for this ridiculously fake, manufactured BS news story that I'm sure was released by them to cover up the fact that they under produced DRAM on purpose, don't believe one word of it. They purposely didn't build enough factories and that's not a problem that gets better in 6 months.

    1. Re:that's one way to put it by mangastudent · · Score: 1

      didn't one of them just get an $8 billion fine for price fixing flash products?

      Ummm, no? I don't remember it (it would be a really big thing, enough to cost them the opportunity to build or upgrade a fab line), couldn't find it using Bing or Google.

  16. Its been a while... by Anonymous Coward · · Score: 0

    Its been a while since the computing industry was rocked by either a fire or a natural disaster taking a vital semiconductor fab offline for an extended period of time. Supply side diversity is good for pretty much everyone, except the suppliers.