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'It's Always DRM's Fault' (publicknowledge.org)

A social media post from Anders G da Silva, who accused Apple of deleting movies he had purchased from iTunes, went viral earlier this month. There is more to that story, of course. In a statement to CNET, Apple explained that da Silva had purchased movies while living in Australia, with his iTunes region set to "Australia." Then he moved to Canada, and found that the movies were no longer available for download -- due, no doubt, to licensing restrictions, including restrictions on Apple itself. While his local copies of the movies were not deleted, they were deleted from his cloud library. Apple said the company had shared a workaround with da Silva to make it easier for him to download his movies again. Public Knowledge posted a story Tuesday to weigh in on the subject, especially since today is International Day Against DRM. From the post: To that rare breed of person who carefully reads terms of service and keeps multiple, meticulous backups of important files, da Silva should have expected that his ability to access movies he thought he'd purchased might be cut off because he'd moved from one Commonwealth country to another. Just keep playing your original file! But DRM makes this an unreasonable demand. First, files with DRM are subject to break at any time. DRM systems are frequently updated, and often rely on phoning home to some server to verify that they can still be played. Some technological or business change may have turned the most carefully backed-up and preserved digital file into just a blob of unreadable encrypted bits.

Second, even if they are still playable, files with DRM are not very portable, and they might not fit in with modern workflows. To stay with the Apple and iTunes example, the old-fashioned way to watch a movie purchased from the iTunes Store would be to download it in the iTunes desktop app, and then watch it there, sync it to a portable device, or keep iTunes running as a "server" in your home where it can be streamed to devices such as the Apple TV. But this is just not how things are done anymore. To watch an iTunes movie on an Apple TV, you stream or download it from Apple's servers. To watch an iTunes movie on an iPhone, same thing. (And because this is the closed-off ecosystem of DRM'd iTunes movies, if you want to watch your movie on a Roku or an Android phone, you're just out of luck.)

[...] My takeaway is that, if a seller of DRM'd digital media uses words like "purchase" and "buy," they have at a minimum an obligation to continue to provide additional downloads of that media, in perpetuity. Fine print aside, without that, people simply aren't getting what they think they're getting for their money, and words like "rent" and "borrow" are more appropriate. Of course, there is good reason to think that even then people are not likely to fully understand that "buying" something in the digital world is not the same as buying something in the physical world, and more ambitious measures may be required to ensure that people can still own personal property in the digital marketplace. See the excellent work of Aaron Perzanowski and Jason Schultz on this point. But the bare minimum of "owning" a movie would seem to be the continued ability to actually watch it.

36 of 172 comments (clear)

  1. There is usally more to the story. by jellomizer · · Score: 3, Insightful

    We all love to be outraged when some company or government does something that would piss us off.
    However normally if you dig into the details it isn't someone just trying to mess with you but a complex set of requirements and actions that have happened to cause it.
    You can disagree with it, but save your outrage until you get the full picture.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    1. Re:There is usally more to the story. by Anonymous Coward · · Score: 5, Insightful

      There is always more to the story, but there is also the simple fact that DRM will eventually bite you in the ass if you purchase DRM media. The easiest answer is don’t buy DRM media unless you understand that it’s a lot more like renting than buying.

    2. Re:There is usally more to the story. by jdavidb · · Score: 2

      There's nothing here that justifies DRM or copyright. They aren't justifiable.

    3. Re:There is usally more to the story. by Krishnoid · · Score: 4, Insightful

      Did you think "Digital Restrictions Management" would make accessing content *less* restrictive? It's kind of right in the name.

    4. Re:There is usally more to the story. by jdavidb · · Score: 2

      Right. I'm not okay with copyright. Obviously limited copyright is better than perpetual copyright.

    5. Re:There is usally more to the story. by bferrell · · Score: 3, Interesting

      while the requirements MAY be complex (they often aren't) misrepresentation IS the core issue.

      If the "complex requirements" result in a product that is not salable without misrepresentation or terms that require extensive legal review... Perhaps the problem lies there, not with the consumers outrage.

    6. Re:There is usally more to the story. by jedidiah · · Score: 2

      > You are not okay with some amount of copyright?

      Except this isn't copyright. This is someone fucking with you after you've paid them.

      Copyright makes it illegal for you to give other people copies and gives artists the standing to sue you and the government the standing to jail you.

      Being fucked with after you've paid is not necessary.

      Being fucked with if you haven't given anyone else a copy, is not necessary.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    7. Re:There is usally more to the story. by JaredOfEuropa · · Score: 4, Interesting

      When it comes to intellectual "property", the full picture is likely to only enrage me further. The upshot is usually that companies have turned their temporary monopolies (what copyright is, or used to be) into actual property, and at the same time turned what by rights should be our property into a temporary license that can be revoked on a whim.

      I am old fashioned and I like building a library of music and movies, even if it's a digital one. Streaming's no good precisely because of this issue: Netflix doesn't renew their license or I move to a different country or whatever, and stuff randomly disappears. Like the removal guys stealing a couple of my books when I move house. Here's a deal for the movie companies: sell me a license that entitles me to a copy of your movie. You don't need to actually provide the file or a disc, I can get the file myself, not to worry. Save us both a little money and hassle. As long as that license continues to grant me the right to have that movie in whatever format on any device, in perpetuity. I'll pay, gladly.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    8. Re:There is usally more to the story. by Falos · · Score: 3, Interesting

      I am okay with incentivizing creation.
      Heck, let's pour on more than we do now! Prolekistan is about to lose their only export and we're woefully underprepared. One of the few reliable human domains is Come Up With New Shit.

      I am not okay with imaginary property.
      Are extraterrestrials aware that some monkeys with briefcases in a glass cube called dibs on that shoelace knot? Everywhere in the universe, simultaneously, forever. Even after Joe Brown has ceased brainwave activity he has rights on brainwaves. I couldn't discuss the morals if i wanted to; before that, we have a very weird expectation of sheer technical logistics, preempting anything else.

      Assuming I did recognize the ownership as viable, I then have a problem assigning product value on a non-product. We have never seen a free market, but insisting that "GGADAGC starting at 82.0Hz" requires an exchange of goods, intrinsically, is the accepting of a construct in a manner only matched by Christianity. Gander than the diamond cartel, who at least dealt in scarce-ifying a quantified tangible.

      All that said, I have no idea how we could accomplish a cash system for creation. It's hard to do without coming up with random ass rules, easily exploited bullshit, ass-eating contrived logic, unsupported conclusion leaps, etc.

      i.e. what we have right now

    9. Re:There is usally more to the story. by Darinbob · · Score: 2

      The "more to the story" here is that sellers of content will say you can "buy" when in reality you can only rent the content. False advertising. If you buy anything with DRM, know that you will lose access to it someday if you don't take proactive measure to make fair use copies of it (even if technically illegal in some countries).

    10. Re:There is usally more to the story. by tlhIngan · · Score: 2

      As long as that license continues to grant me the right to have that movie in whatever format on any device, in perpetuity. I'll pay, gladly.

      The problem is even Hollywood might not actually have the right to give you that kind of license. Unless you want to pay for license upgrades - i.e., you buy "HD now" and then "4K upgrades" and "8K license upgrade".

      The reason is simple - a lot of contracts may not have allowed for some provisions. Early movies did not have a "home video" provision - because the idea of watching a movie at home was preposterous. So actor's contracts and royalties never took that into account. Then came home video, and now all those movies were locked up until Hollywood could re-negotiate the royalty structures, but then again, only on analog tape formats.

      Then came DVD and more rights on digital discs. Ditto streaming movies and more royalties. It's a wonderful idea, but often the rights to a movie are not future proof, and new formats and such may require further upgrade payments because the authors, artists, actors, etc set up a new royalty payment scheme for those formats.

      I can envision a situation where a movie may exist on disc, but can never be streamed or downloaded because someone in the whole rights chain is blocking it with excessive demands. So you can acquire and copy the disc, but that disc cannot be ripped etc because the license you have disallows it because the estate of the long dead actor will require $50 per digital copy to do so.

    11. Re:There is usally more to the story. by caseih · · Score: 4, Informative

      Sure. But "Digital Rights Management" is just a euphemism as far as the end user is concerned. It is indeed about managing rights, but not the rights of the consumer. It's marketing doublespeak. No, this is entirely about the rights of the person "selling" (renting) the content, and a mechanism for doing an end-run around copyright terms and limitations. Thus the term is really dishonest, and deliberately misleading to end users. No, Digital Restrictions Management is actually far more accurate of a description of what DRM is and does. It's not an ignorant thing people say like those who use "M$." Rather it's an accurate depiction of what DRM is intended by vendors to do. I say "vendors," rather than content creators, because these days content creators get abused as much as consumers do.

    12. Re:There is usally more to the story. by Anonymous Coward · · Score: 2, Insightful

      The 'R' stands for Rights - Digital Rights Management.

      DRM manages "rights" in the same way that prison manages "freedom". We don't call prisons "freedom management centers" so why should we be bound to use the corporate newspeak when referring to DRM? The phrase Digital Restrictions Management is a more accurate description of what's actually happening. I use that phrase whenever I have the opportunity to do so, especially in conversations with non-technical people who want to know why their music or movies that they supposedly "bought" don't work anymore. Try explaining this to your grandparents and watch as their eyes narrow with anger as they realize that corporations have more or less cheated them out of their money. The real answer is to refuse to buy DRM products but until that day I'm using Digital Restrictions Management and spreading that term as widely as I can.

    13. Re:There is usally more to the story. by ewibble · · Score: 2

      How is that different from what happens now? Just how many private developers have sued over free software being redistributed without the code. Try suing a company like google and see where it gets you? If you don't go bankrupt from legal costs what are the chances you haven't violated one of their numerous copyrights and patents.

      It is a license nightmare why should you have to release all your code because you include 1 library or worse still a library that includes a library that includes a library that contains a requirement release the source. We should be efficient and forcing people to re-implement code is not.

      I would be much happier if copyright just didn't exist, if you want to write code for the greater good, just do that. Stop trying to control other people.

  2. Piracy by darkain · · Score: 4, Insightful

    DRM is still the absolute #1 reason why piracy is better than paying outright for a "product" (service?)

    1. Re:Piracy by Jaime2 · · Score: 4, Insightful

      Theft is theft

      Words are words. Copyright violation is not theft, it's copyright violation. We can't have nice things because the best way to monetize media is the two-pronged approach of first getting laws passed that favor your industry, then using those laws to sell the same thing over and over again. It's perfectly valid to point out the lunacy of our current legal situation in regards to copyright.

    2. Re:Piracy by Anonymous Coward · · Score: 2, Insightful

      It's not theft since no one loses their item, and I never agreed to the idea that I can't use your ideas. Other people just made that up.

    3. Re:Piracy by jedidiah · · Score: 4, Informative

      No it isn't. You repeating the Big Lie won't make it any more true.

      Attempting to criminalize my use of what I've paid for it not something you can justify with any existing moral or ethical theory short of pure boot licking corporatism.

      I'm a paying customer. You can just fuck off.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    4. Re:Piracy by morethanapapercert · · Score: 2
      In my opinion, pirating media (through torrents, ripping media only licensed for streaming etc) is a form of theft even though it doesn't deprive the IP holder of any tangible objects. On the other hand, defeating DRM so you can make a back up copy, view a copy on multiple devices you own or continue to use media after you have moved is NOT theft, even though big media companies sure try to convince everyone that it is. As I said earlier, big media companies are used to a business model where different countries are entirely separate markets and only ever see releases if the IP holders are convinced there is enough profit to be made. But what we're seeing is a gradual shift to also dividing the world up by time as well as region. Big Media companies really want to arrange things so that every access to a title, regardless of viewer, device or region results in them getting paid. Anti-copy tech on VHS, burnable media surtaxes, region coding for DVD's HDCP on HDMI connections, offices having to buy "public performance" licenses, attacking the used game market (I'm convinced that Steam's main reason for existence is to kill the used game market) The list just goes on and on.

      media companies have never really been happy with the idea of selling a product that the customer owns. If they could, they would absolutely support a product or device that lets them charge based on the number of viewers in the audience. Movie night with the family? That's one streaming license per person. Want to stream your game play on Twitch? You're going to have to pay the game company a fee based on the number of total views your feed gets. And as we've seen with amateur shoutcast radio, the media companies will probably demand a fee that is much higher than your actual revenue. We already know that your local cinema doesn't make any money on showing movies, because the distribution companies really have them over a barrel. The cinema has to pay its bills through the overpriced concession stand. As far as I know, it doesn't matter how many tickets the cinema actually sells, the fee is calculated on how many tickets the distributor *expects* to sell. I wouldn't be surprised to see the same business methods being applied to Twitch streams.

      --
      I need a wheelchair van for my son. Help me get the word out. https://www.gofundme.com/wheelchair-van-for-jj
    5. Re:Piracy by Darinbob · · Score: 5, Informative

      Copyright law is very clear about some things. For example fair use allows you to make a private backup copy, and this is supported by law in many countries. If you buy a book, you are allowed to scribble in the margins of the pages, tear out pages, add new pages, make photocopies of the pages that you only keep for yourself, and so on. DRM bypasses that exceptions and attempts to prevent them. DRM wants to make it so that the book you bought can vanish at any time (oops, the bookstore wasn't supposed to sell you that book, so the goons will knock on your door and yank it back). DRM will prevent making private backups. DRM will prevent modifying your copy in any way, as well as make sure that your copy will change if the owner wants it to change.

      Copyright laws actually place limits on the copyright holders!

      So yes, DRM will make it so that your copy can vanish and you're forced to buy it a second time if you want to see the content again. Of course, smart people will refuse to buy it again but that's only a minority of customers.

      One big thing that DRM often does is forbid reselling your copy to someone else. This is something protected by law in many countries. You buy a book and then after reading it you are allowed by law to give it to a friend, donate to a library, or sell to a used book store. DRM stops this cold. You can't give away the movie you bought, or the game, or the music. Copyright law has not caught up to this digital technology yet, so the law will allow options that DRM forbids.

      To make this all worse, there have been laws passed to forbid figuring out how the DRM works in order to modify it and gain back your legal rights. This is like making it illegal to force a burglar out of your house.

      Anyone who thinks that DRM is merely copy protection is naive.

    6. Re:Piracy by Darinbob · · Score: 2

      The implementation used to be just fine. Copyright lasted for a limited amount of time, enough for the creator to profit from the work. Copyright used to have clear cut allowances for fair use, you could make personal backups, buy the work and then resell it, and so forth.

      What we have today is nothing whatsoever like this. The big IP holders have essentially written their own laws.

  3. Save the Angst by DatbeDank · · Score: 3, Insightful

    He already bought it, go to your favorite torrent site and re-download the video.

    I see no moral quandry to doing this.

  4. Re:Digital != Physical by DontBeAMoran · · Score: 2

    Laptop? No, don't be ridiculous.

    But music CDs? When the whole "music pirating" shitstorm started decades ago, the music industry was pushing for the fact that you are buying a license to listen to the music. In that sense, you should be able to go into Best Buy with a proof of purchase (which they should be keeping themselves, shared between all their stores... blockchain?) and pay for the cost of a replacement CD only since you already paid for the license.

    --
    #DeleteFacebook
  5. Download vs online by Midnight+Thunder · · Score: 3, Insightful

    The main thing is if the seller has provided you the ability to download and keep a perpetual copy, then they have definition provided you a copy. At that point any online redownload following a local deletion should be seen as a bonus.

    If on the other hand your purchase is not downloadable, then you should be challenging the notion of buying.

    --
    Jumpstart the tartan drive.
  6. Technically yes, ethically does not have to be by SuperKendall · · Score: 3, Interesting

    People like you are why we can't have nice things. Theft is theft.

    Ahh, but what if you pay for a movie on a service like iTunes, *then* download the pirated content as a form of backup?

    I do like providing money for people that make content I enjoy, that way they get some money and you get the desired level of freedom.

    That is technically theft but ethically it's not theft to me. Nor would it be to most people. I wonder if you did that, as long as you did not re-share the content if there's a jury anywhere that would convict you.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  7. Oregon Trail by TheCastro1689 · · Score: 3, Insightful

    I purchased Oregon Trail from iTunes and GameLoft took it out of the store. I'm super pissed because it should still work on my older iPad, but I'll never get to play it again. The icon is still on my iPhone as proof I bought it at one point.

  8. Caveat emptor... Chose whose chains you wear by Anonymous Coward · · Score: 3, Interesting

    The one thing I learned about stuff like eBooks and other DRM-encumbered media is to buy it from the vendor that is the easiest to decrypt. I don't use iBooks, because there are no decryption methods, and one is locked to an Apple platform. Kindle and Kobo, I can use a tool to decrypt my eBooks, throw the decrypted copies into Calibre, and continue on with life. I have purchased tens of thousands of eBooks, and because I did my homework, I can read them anywhere, or even print them out and have a usable hardcopy. Had I bought the books from the Apple Store, I would be limited on the devices I could use... i.e. only current iWhatzits.

  9. DRM doesn't work. Period. by Qbertino · · Score: 5, Interesting

    You're deploying your content to a turing complete device. DRM won't work. It will either be ineffective or so bad it will regularly screw over your most loyal customers. All others will get the rips because it's waaaay less hassle without DRM.

    It's a crying shame if you are in the business and haven't gotten that into you thick stupid skull by now.

    Forget DRM and offer a good purchasing experience and people will flock to you in droves. Best current example: gog.com.

    --
    We suffer more in our imagination than in reality. - Seneca
  10. Which is why piracy endures by OneHundredAndTen · · Score: 4, Insightful

    Content owners just don't get it, either because they are too set in their ways, or else because they are too stupid. Piracy's motivation is not, for the most part, a desire to get people to save a few dollars. Its motivation is to empower people to access the material promptly, conveniently, at all times, everywhere. I am willing to venture that most people do not resort to the Pirate Bay and others because it is free. They do so because it is convenient. Official offerings seem to be keen on making it as difficult and inconvenient as possible to access the material, with constraints on where, when, and in what devices you are allowed to play the material. The Pirate Bay and others make it easy and convenient, while at the same time removing those artificial constraints. Also, nobody will sneakily remove any material that you have obtained from such sites.

    Content owners can of course do whatever they want with the material that they own. But things won't change much in piracy front for as long as they remain stubbornly anchored in their obsolete business model. Unless, of course, they want to bring about police state-like controls, that is. The realistic choices for them are either to make less money out of their content than before, or to make no money at all.

  11. And people wonder... by Sandman1971 · · Score: 5, Insightful

    And people wonder why (and sometimes snicker at the fact that) I still buy physical blurays and music CDs. I rip them (still legal here), put them on my NAS and store them away. I never have to worry about DRM crap.

    --
    It's better to burn out than to fade away
  12. Funny thing . . . by smooth+wombat · · Score: 4, Insightful

    I don't have this problem playing my CDs. I put them in my player, any player, and they play.

    No matter where I go, they work.

    Must be this new fangled technology we hear is supposed to make our lives easier that is causing the issue.

    --
    We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
  13. Re:Yeah well legitimate use says I can make a back by morethanapapercert · · Score: 3, Interesting
    This is a problem of US-centric thinking contributing to the DRM problem. For something like a century now, it has been the business model of the big media companies to release titles first in the US and then progressively in other countries around the world. The reason being two fold: 1) They released in countries that had the highest profit potential first and 2) it allowed them to milk a title for income for years after the initial US release. This kind of made sense when we were talking about actual film stock or printed books, where it was more cost effective to ship used copies abroad than to make entirely new product for those markets. An unfortunate side effect was that it meant only the biggest, most successful titles would make enough profit to justify the expense of distributing and possibly translating the work. It neglected the "long tail" because the profit wasn't there or seemed too risky. The entire DVD region issue was/is a direct result of media companies wanting to protect that model. What we're seeing in the example of the article is using DRM and that same multi-region business model being applied to streaming and digital content that doesn't have a physical existence the way a DVD or VHS tape has. Compared to physical media formats, digital distribution costs virtually nothing.

    In my opinion, the reality is that media consumption is an increasingly global and almost homogeneous market, divided more by language than national borders. Other English speaking regions have come to expect access to first run media at the same time as the US markets

    What I think should be done is to release titles in their original language in every country that speaks that language at the same time, with dubbed and/or subbed versions being released the same way as various language versions are available. Thus, the Australian market would have access to everything available in the US, UK Canada etc markets. A release from France would be available in Belgium, Canada, Haiti and so on. What I'm not sure of is whether machine translation of spoken word or print is good enough for a publisher to use to speed up and reduce the cost of distributing in other languages. The machine translation of text I've seen is certainly good enough to get the gist across, good enough for basic communication, but not quite good enough for say an official Russian edition of Harry Potter. Once machine translation is good enough for a release of a major title, going after the long tail of smaller foreign language markets gets much cheaper. But that does require that the media producers and IP holders get past the idea of being able to see significant income on A-list titles for years.

    I'm not sure, not being a Hollywood accountant, but I suspect one hurdle that most people don't consider is that there are a number of people who get paid out of local market releases that never see a dime of foreign release revenue. It's to the IP holders advantage to keep the two markets separate as a result.

    --
    I need a wheelchair van for my son. Help me get the word out. https://www.gofundme.com/wheelchair-van-for-jj
  14. Nobody deleted the user's original copy. by Brannon · · Score: 2

    He just was unable to get a new copy from Apple, for the reason that Apple did not have the legal right to make that copy per its contractual requirements around region-based licensing, i.e., Apple did not have the 'copyright'.

    In other words, 'copyright' doesn't mean what you think it means.

  15. Re:Yeah well legitimate use says I can make a back by Darinbob · · Score: 2

    Morally and ethically you can make a backup. The law even supports this in most countries. However there are laws in some countries that forbid making copies. In other words, there exist countries in which there are laws that contradict each other. You really won't find a better armed force of lobbyists than those working for the big IP holders. Given that those big IP holders are also popular with the majority of potential customers there isn't much pushback in the market to discourage this behavior.

    In my view, no one should feel guilty in any way by making a personal backup of a Disney movie that they purchased. I won't advocate for this though. This is not the same as piracy and governments should be smart enough to figure out the difference if they weren't all so corrupt.

  16. Re:Legal backups, illegally performed by Darinbob · · Score: 3, Informative

    Making a backup for your own personal use is not piracy. DRM goes far beyond copyright law, since DRM is intended as a method to bypass the law and apply more restrictions on the customers than copyright law allows. The law has said that time shifting of content is legal, but DRM has the power to nullify that and forbid time shifting. All it takes to work are governments too lazy or incompetent to push back against these things.

  17. Who buys movies these days? Just stream them. by thisisauniqueid · · Score: 2

    Who buys movies these days? Just stream them. Do you really watch the same movie enough times that it makes sense to own it? I can count on one or two hands the movies I have seen more than once.