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Only 22% of Americans Now Trust Facebook's Handling of Personal Info (fortune.com)

An anonymous reader quotes Fortune: Facebook is the least trustworthy of all major tech companies when it comes to safeguarding user data, according to a new national poll conducted for Fortune, highlighting the major challenges the company faces following a series of recent privacy blunders. Only 22% of Americans said that they trust Facebook with their personal information, far less than Amazon (49%), Google (41%), Microsoft (40%), and Apple (39%)....

In question after question, respondents ranked the company last in terms of leadership, ethics, trust, and image... Public mistrust extended to Zuckerberg, Facebook's public face during its privacy crisis and who once said that Facebook has "a responsibility to protect your information, If we can't, we don't deserve it." The company subsequently fell victim to a hack but continued operating as usual, including debuting a video-conferencing device intended to be used in people's living rooms or kitchens and that further extends Facebook's reach into more areas outside of personal computers and smartphones. Only 59% of respondents said they were "at least somewhat confident" in Zuckerberg's leadership in the ethical use of data and privacy information, ranking him last among four other tech CEOS...

As for Facebook, the social networking giant may have a difficult time regaining public trust because of its repeated problems. Consumers are more likely to forgive a company if they believe a problem was an aberration rather than a systemic failure by its leadership, Harris Poll CEO John Gerzema said.

The article concludes that "For now, the public isn't in a forgiving mood when it comes to Facebook and Zuckerberg."

75 comments

  1. Amazed that it's that high? by Anonymous Coward · · Score: 0

    Same thing I say about Trump's approval rating.

    1. Re:Amazed that it's that high? by Anonymous Coward · · Score: 0

      There's probably a large overlap between those two sets of morons

    2. Re: Amazed that it's that high? by Anonymous Coward · · Score: 0

      Corrected title, only 78% of Americans properly distrust Facebook.

    3. Re: Amazed that it's that high? by Anonymous Coward · · Score: 0

      If you by libtard then you mean libertarian, then yes.

  2. 22% are extreme edge-case morons, news at 11 by Anonymous Coward · · Score: 0

    You read the stories about people scalding the fuck out of themselves with ramen noodles or burning their house down trying to deep fry a frozen turkey... and you think gee, maybe these people are just too dumb to live? That feeling.

    1. Re:22% are extreme edge-case morons, news at 11 by Anonymous Coward · · Score: 2, Insightful

      The vast majority of people don't give two shits about privacy.

      If they did, Facebook wouldn't have hundreds of millions of users.

      The true headline here is "Facebook is run by evil scumbags and most people are just fine with that."

    2. Re:22% are extreme edge-case morons, news at 11 by Shikaku · · Score: 1

      I don't think they are "just fine" with it, it's more like indifference. They don't care until something bad happens.

    3. Re:22% are extreme edge-case morons, news at 11 by Archfeld · · Score: 3, Insightful

      I think you have to go one step further. It's not just indifference but ignorance of what is at stake or the value of their personal information. I regularly support a large number of 'elderly' folks who use Facebook and email in general and they have no concept of information privacy or the potential impact. Only after it is explained to them in a manner they can understand do they begin to grasp the significance and the value of their privacy and the impact of their personal information being gathered and used against them. Most of the seniors bless their hearts think of it as the mailing address or phone number being in the old school yellow pages.

      --
      errr....umm...*whooosh* *whoosh* Is this thing on ?
    4. Re:22% are extreme edge-case morons, news at 11 by Ol+Olsoc · · Score: 3, Interesting

      The vast majority of people don't give two shits about privacy.

      If they did, Facebook wouldn't have hundreds of millions of users.

      The true headline here is "Facebook is run by evil scumbags and most people are just fine with that."

      Your vast majority data and your subject are at odds with each other.

      My own assessment is that probably most people do not mind if a site like FB uses their data to send them ads or information that can be helpful. Say a auto buff does't mind getting ads for cars and parts and gatherings that he or she is likely to be interested in. My gusee is that most people find that pretty handy.

      But after getting caught giving people's information to groups that have weaponized it, I don't think very many people think that is a good thing at all.

      And that 22 percent of people who trust Facebook seem to be those who find they like the weaponized personal data, fonr one reason or another.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    5. Re: 22% are extreme edge-case morons, news at 11 by Anonymous Coward · · Score: 1

      Targetted ads are bad in that they can, over time, change the way you think to more aline with what they want to sell you.

      Say you are looking for cutlery. You begin to look around to see what the options are. You then get served ads. So far so good. right? But what if one company pays more to serve you more ads? And they make more by selling crap products at higher prices. Both Facebook and the advertisers want this to be the way forward for marketing. All it does is drive profit at your expense.

      And the important thing to remember, even if you don't find that sort of thing bad, is that it doesn't just apply to commerce. The people paying to serve you ads for their goods can go on and pay for political ads to get you to consider voting for politicians who will further trade policies which make business conditions more favorable to them. And immigration policy. And workers rights policies. And so on and so on.

      It is what happened to empower tech companies and isn't the first time the world, or even the US, has seen something like it. Back in the US mega capitalist days (Andrew Carnegie famous for providing funding for many groups to this day) it got so bad that companies paid their employees in currenay that could only be spent in company stores, to buy only those goods the company sold at the prices the company chose. Employees were told who to vote for, what they could buy, and what conditions they were going to work in. There we're no vacations and people didn't leave company towns....

      It's still the same old game. A little power is a little profitable. A little more, a little more. With the end result always being someone or group ending up with all the power and another with none. It's why slavery existed. It's why civilizations rise and fall. It's why old people shouldn't be allowed to much political and economic power or control because they tend to be the ones who care the least for the consequences of their actions.

  3. Backwards by Barny · · Score: 4, Insightful

    I think the crazy thing here is that 22% of Americans still trust Facebook with their private data. That number is astonishingly high.

    --
    ...
    /me sighs
    1. Re:Backwards by Jane+Q.+Public · · Score: 1

      Agree. The number should be a lot closer to zero.

    2. Re: Backwards by Anonymous Coward · · Score: 0

      The TL;DR is: nobody trusts social media any more or less than they did last year

    3. Re:Backwards by Ol+Olsoc · · Score: 1

      I think the crazy thing here is that 22% of Americans still trust Facebook with their private data. That number is astonishingly high.

      I thiink that the 20 percent rule is in effect. That's the concept that 20 percent of any group will be good with whatever.

      Which means that there is a group of people who are just fine with Facebook giving data to say, Cambridge Analytica, who used that data to help make things happen that they wanted to happen.

      If it was a different political group of a different leaning that CA helped, that 20 percent would have been happy.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    4. Re:Backwards by Hognoxious · · Score: 1

      It's lower than the number who believe in a bearded man who wears a dress and lives in the clouds who sees everything they do.

      Choose your punchline:
      Don't be silly, Zuckerberg doesn't have a beard.
      The difference is God doesn't think he's Mark Zuckerberg.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    5. Re:Backwards by AHuxley · · Score: 1

      Some people still have to work out what social media does with its ads. The users data is rented out to real customers who pay.
      The users are the product over the years.

      --
      Domestic spying is now "Benign Information Gathering"
    6. Re:Backwards by berchca · · Score: 1

      ditto.

    7. Re:Backwards by jma05 · · Score: 1

      80% of adult americans believe angels are real.
      33% thought that Saddam was personally involved in 911, more than a decade after, about the same number think that gay is a choice.
      18% still believe earth is at the center of the universe.

      All things considered 22% is actually not a bad good number.

    8. Re:Backwards by nine-times · · Score: 1

      I think it's probably better stated as "22% of Americans aren't paying any attention."

      ... or, and I don't want to get into a political pissing match, but there are some people who like to be in denial or defiance of common knowledge, science, and the news. You know, conspiracy theorists, flat earthers, people who think global warming is an elaborate hoax, what have you. There are probably some people in that 22% who know plenty to know that Facebook isn't trustworthy, but think the news they're getting on Facebook is the *real* news and "the mainstream media" is lying about Facebook to keep the truth from us.

    9. Re:Backwards by DaMattster · · Score: 1

      Read that as 22% of Americans are idiots!

    10. Re:Backwards by Anonymous Coward · · Score: 0

      This number should be ZERO for Fakebook, TWITter, Google, Amazon, Apple and many others! The collecting, buying, and selling of people's data is the biggest business in the world, and EVERYBODY seems to want to grab some of the $$$$ to be made by doing so! I don't trust ANYONE with my info. Certain Federal, State, and local government agencies have info about me, but only because I cannot legally get out of giving it to them. For example, you want a drivers license or a photo ID (needed for many things these days)? Gotta give your name and address at least. Local, State, and Federal taxes must be paid, and those folks will want you name, address, phone number, social security number and more.

      No, I am not being paranoid, nor do I wear a tin foil hat! I am just a very private person, who believes that my personal information is no ones business but my own!

  4. Apple is lower than Google? by melted · · Score: 3, Interesting

    Apple is lower than Google? WTF kind of poll is that? Google literally sells you out to advertisers as their primary business model.

    1. Re: Apple is lower than Google? by Anonymous Coward · · Score: 0

      Imo, Google's most powerful asset is the clean front page with the cute logo and colors. Very reassuring!

    2. Re: Apple is lower than Google? by Anonymous Coward · · Score: 0

      I'm more concerned Microsoft is on the list at all. I'd trust FB before I'd trust Microsoft.

  5. I'm surprised Apple is so high by Anonymous Coward · · Score: 0

    Given that Apple has something like a 10% market share, I find it amazing that some 29% of people who don't use Apple products trust them anyway. Especially after Apple made it cleared they happily hand over complete phone backups and message history to any law enforcement agency that asks.

    1. Re:I'm surprised Apple is so high by Anonymous Coward · · Score: 0

      Given that Apple has something like a 10% market share, I find it amazing that some 29% of people who don't use Apple products trust them anyway. Especially after Apple made it cleared they happily hand over complete phone backups and message history to any law enforcement agency that asks.

      "Ask" being a euphemism in this case for "have a court order". Just so we're clear on what you really mean.

    2. Re: I'm surprised Apple is so high by Anonymous Coward · · Score: 0

      "Court order" being a euphemism in this case for "rubber stamp". Just so we're clear on what you really mean.

  6. I'm kinda amazed... by Actually,+I+do+RTFA · · Score: 2

    That FB is at the bottom doesn't shock me. That Apple is 2nd to last does. So does Google being so high in the rankings. And that Amazon is #1 is also pretty shocking.

    My personal trust ratings are: Apple, Microsoft, Amazon, Google, FB.

    --
    Your ad here. Ask me how!
    1. Re:I'm kinda amazed... by Anonymous Coward · · Score: 0

      My personal trust ratings are: FB, Google, Amazon, Microsoft, Apple.

    2. Re:I'm kinda amazed... by Anonymous Coward · · Score: 0

      >My personal trust ratings are: FB, Google, Amazon, Microsoft, Apple.

      Yeah, but that's because you're a moron...

    3. Re:I'm kinda amazed... by lusid1 · · Score: 1

      Thats a much more accurate ranking of trustworthiness.

    4. Re:I'm kinda amazed... by rsmith-mac · · Score: 2

      My personal trust ratings are: Apple, Microsoft, Amazon, Google, FB.

      Right. And that makes a lot more sense. This is basically an inverse ordering of how much of each business is based on collecting and selling personal information.

      Facebook wants to know who your friends and political affiliations are, Amazon wants to know when you'll buy your next roll of paper towels, and Apple is happiest just knowing your credit card number.

    5. Re:I'm kinda amazed... by Anonymous Coward · · Score: 0

      Why would you trust Apple with anything? They were caught storing a GPS log tracking every place you went with your iPhone and sending it back to Apple. We still don't know what data Apple collects on people.

      The other companies on the list have a valid reason for needing your personal data. Google and Microsoft provides intelligent services based on it. Amazon uses your personal data to recommend purchases. The entire purpose of Facebook is to spew your personal data all over the Internet. (Not sure why you'd want to, but that's the point.)

      What does Apple do with it? Why do they even need it? They claim they don't use it to improve their products - an easy claim to believe, having tried Siri. They don't provide any intelligent services. They aren't a social media platform.

      Why do they need your personal data? What are they using it for?!

    6. Re:I'm kinda amazed... by Anonymous Coward · · Score: 0

      Hey asshole - Apple doesn't sell your info to the highest bidder. Google, MS, FB, Twitter, et al do however.

      We know exactly what data Apple collects. You are just lying.

    7. Re:I'm kinda amazed... by reboot246 · · Score: 1

      I don't even trust slashdot!

    8. Re: I'm kinda amazed... by Anonymous Coward · · Score: 0

      Yes. Instead they happily hand it over to the Chinese government.

      I fail to see why that's better.

    9. Re:I'm kinda amazed... by antdude · · Score: 1

      For me, none of above. "Trust no one." --The X-Files

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    10. Re:I'm kinda amazed... by AHuxley · · Score: 1

      Rank them like PRISM. Who helps the US gov/mil.

      --
      Domestic spying is now "Benign Information Gathering"
    11. Re:I'm kinda amazed... by nine-times · · Score: 1

      Yeah, I think your trust ratings are close to mine. Apple's the company that has the least incentive to invade your privacy and, as far as I know, the best track record. I'm actually getting annoyed with Apple that they're tightening security too much. It's getting to the point where you need to use DEP and MDM in order to be able to administer Apple devices. With their newest OS, even if you have root access it blocks you from doing all kinds of things without user intervention.

  7. And those 22% are likely all fake accounts by JoeyRox · · Score: 0

    I can't imagine anyone saying they trust Facebook with their data.

  8. names please by AndyKron · · Score: 3, Funny

    I want the list of the 22% because I have some emails to send them for all sorts of wonderful products.

    1. Re:names please by avandesande · · Score: 2

      Sadly many of the people do not know they they have won the lottery or have an inheritance is a foreign country.

      --
      love is just extroverted narcissism
    2. Re:names please by Anonymous Coward · · Score: 0

      Oh. Oh. Add me to your list. My email address is really simple, because I'm an early adopter: root@localhost.

  9. 22% of Americans Are So Dumb They Trust Facebook's by lusid1 · · Score: 2

    Handling of Personal Info. There, FTFY.

  10. The Problem by Anonymous Coward · · Score: 0

    The problem is not just about how Facebook handles users' data. It's perhaps just as, or even more dangerous in how they go out of their way of getting ADDITIONAL data without user's consent.

    - Banks
    - Airline/ airline rewards programs
    - Banks / Credit cards/ credit card programs
    - When users are logging in from IP addresses that they're not familiar with, they'd ask them to identify people via photos, in the name of security, but it's really to help their photo identification algorithms
    - Scaping data (such as contact lists: matching emails/ phone numbers) off smart phones

    This is just a list of a few small examples

  11. I think FB and Google are losing steam by Anonymous Coward · · Score: 0

    Why else would I see ads on TV for portal and google home. Both of these platforms are basically ad systems and yet they need to run ads on TV, the dinosaur platform?

    1. Re: I think FB and Google are losing steam by Anonymous Coward · · Score: 0

      Cash grab

  12. This Just In... by Anonymous Coward · · Score: 0

    At least 22% of Americans are still utter fucking morons.

    1. Re:This Just In... by jpaine619 · · Score: 1

      At least 22% of Americans are still utter fucking morons.

      At least 22% of any group, of random average people, are utter fucking morons. I'm not disputing your statement, as it is accurate, but it is... incomplete.

  13. Oh good! by Narcocide · · Score: 1

    That 22% is all the bots, anyway. We're good now.

  14. DEATH TO ZUCKERBOOK! by Rick+Schumann · · Score: 1

    Kill your Facebook account TODAY! Help put the final nails in Zuckerbooks' coffin! Victory is within our grasp!

  15. IMPERSONATING me AGAIN? apk by Anonymous Coward · · Score: 0

    See subject: I pity c6gunner caught impersonating me (his name's the submitter signing "APK") https://linux.slashdot.org/com...

    * He tried to INSULT me & so I made him a COMPLETELY FAIR CHALLENGE he couldn't meet or beat by showing me he's done better work in the past prior to his impersonating me there.

    (You shouldn't throw stones when you live in a glass house boys - especially vs. me: RIGHT, ZIP? https://developers.slashdot.or... )

    APK

    P.S.=> Hosts stop portsmash https://it.slashdot.org/commen... not Spectre/Meltdown - so cut your lies as you IMPERSONATE me you pitiful loser... apk

  16. Yet you STALK me by UNIDENTIFIABLE anonymous by Anonymous Coward · · Score: 0

    See subject: I love how you PROJECT you're worthless, have no family & YOUsure PAY ATTENTION TO ME you psycho that STALKS me constantly OR IMPERSONATES me. I stand behind MY words - you don't & HIDE (+ try to downmod "HIDE" my posts that BLOW YOU AWAY, lol).

    (You're pitiful - & your weak STALKING or IMPERSONATING me telling LIES about me only proves you can't take down my completely legit & valid proofs on hosts giving users more SPEED/SECURITY/RELIABILITY & ANONYMITY for less security issues + resource overuse & complexity for exploit DNS/Antivirus are subject too doing MORE than ANY single other solution (especially vs. easily DETECTED & BLOCKED browser addons in slower usermode riddled w/ messagepass overheads))

    APK

    P.S.=> I paid for my home (great deal my Dad made good on w/ me after a promise he made) - do YOU own your OWN home FULLY paid off? PROVE IT... apk

  17. Look what theyre doing in their back yard by Anonymous Coward · · Score: 0

    Obviously the vast majority of you all don't live anywhere near Menlo Park, CA. But if you did, you would observe a company that is buying off the local politicians, hosting "community farmers markets" on their HQ, and employing an army of lawyers and lobbyists all with the aim of continuing to build office space well beyond what the local infrastructure and community can withstand. What's worse than buying off the city council is acting like you care, then doing it.

  18. They trust me by Anonymous Coward · · Score: 1

    Dumb fucks.

  19. I think the real news here by rsilvergun · · Score: 1

    is that 22% of Americans are employed by Facebook or have a close relative who is.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  20. Ignorance.. by Anonymous Coward · · Score: 0

    The companies that you should be trusting the most are the ones being trusted the least.
    Amazon (49%), Google (41%), Microsoft (40%), and Apple (39%).

    From that list the first two individually gather and sell more information then the last two combined. I know that people are ignorant and don't read any longer but if they would actually try it some time they may prevent a future that will look bleaker then ever before. Google is helping the Chinese government keep control over its citizens. Amazon is isn't far behind, doing anything for fuck, errr buck. Oh heck, Bezo loves a four-legged buck.

  21. The other 78% ... by CaptainDork · · Score: 1

    ... still use it.

    --
    It little behooves the best of us to comment on the rest of us.
  22. faux news by Anonymous Coward · · Score: 0

    I hear the same % of people think that Faux News is the country's "most reliable news source".

    Coincidence? I think not.

  23. On the other hand by sit1963nz · · Score: 1

    0% of facebook employee trust facebook.

  24. Fixed the title by CptJeanLuc · · Score: 1

    "22% of Americans for some unfathomable reason still trust Facebook's handling of personal info"

  25. That high? by Anonymous Coward · · Score: 0

    I'm surprised that many -- 22% of Americans -- trust Facebook. I thought that would be much, much lower. I'm guessing these same 22% are all some of the 35% who want to "Mak Americuh Grate Agin!" (slogan in crayon font)

  26. Re:Apple is lower than Google? yeah. by anon+mouse-cow-aard · · Score: 1
    BS. Google thinks your information is way too valuable to sell it to advertisers. They don't share it. and that's a good thing. Google keeps all the information and use it to allow advertisers to target (using google's tools & API's, not the raw data.)

    The dystopian stuff happens when the data is shared willy nilly, and there isn't any particular person in charge of the data: Facebook providing API's that allow open harvesting, Apps on IOS and Android that allow similar harvesting by random 1 or 2 person companies, and/or fronts for foreign entities. It is far more difficult to find hundreds or thousands of such organizations, whack-a-mole style and get them all to fix their behaviour. so to me, Facebook's business model is a problem. Apple and Google's app store policing is critical, but what Google does with data is pretty much the ideal. We are getting services in exchange for giving data to one large corporation that is amenable to pressure (the *one throat to choke* model of risk mitigation.)

  27. They SAY they don't trust it, but... by jenningsthecat · · Score: 1

    Only 22% of Americans will admit to trusting Facebook, yet 68% of Americans still use it. That says to me that a LOT of these 'untrusting' souls are in fact liars. If you truly distrust a company whose products and services you don't really need, then you simply don't maintain a relationship with them. If you DO continue to do business with them, then your protestations of mistrust are pretty much meaningless. Such people are likely motivated by conformism and/or wanting to be seen as informed citizens; if they REALLY distrusted FB, they'd simply opt out.

    --
    'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.