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YouTube King PewDiePie Surrenders Crown To Indian Record Label T-Series (bloomberg.com)

YouTube is about to crown a new king. T-Series, one of India's largest record labels, will become the most-subscribed channel on the world's most popular video site in the next couple weeks. At the beginning of the year, the company had 30 million fans, fewer than half of the following for No. 1 PewDiePie, the Swedish video-game geek and jokester whose real name is Felix Kjellberg. From a report: The company's ascent has shocked the tight-knit community of online personalities, prompting some to rally behind PewDiePie and delay T-Series' ascent. While claiming the most subscribers on YouTube is largely a symbolic achievement, and the company already has the most monthly views, the end of PewDiePie's five-year reign is a watershed moment that reflects important changes as internet use gets more global.

More than half of the 10 most popular channels on YouTube in terms of monthly views are from outside the U.S., and many of them belong to professional media companies. YouTube's previous champions have been young, male amateurs like the video blogger Ray William Johnson and comedy duo Smosh. But after years as a mostly Western site for pranks and cat clips, the Google-owned company has lured most of the world's largest media giants to the site, blurring the line between professional and amateur.
Further reading: Who Rules YouTube? Swift? Bieber? Nope. It's T-Series, a Record Label in India.

12 of 92 comments (clear)

  1. oh noes! by cascadingstylesheet · · Score: 2, Funny

    YouTube's previous champions have been young, male amateurs like the video blogger Ray William Johnson and comedy duo Smosh.

    Male?? Well we can't have that!

    More than half of the 10 most popular channels on YouTube in terms of monthly views are from outside the U.S., and many of them belong to professional media companies.

    Thank you, professional media companies, for saving us from ... shudder ... male amateurs!

    1. Re: oh noes! by cascadingstylesheet · · Score: 2

      Well obviously. When a published author states in his article, for no reason at all, that most previous "champions" were male, that clearly means that I have some weird issue. Because logic.

  2. Slow news day? by fahrbot-bot · · Score: 4, Funny

    Seriously, why? Who cares.

    --
    It must have been something you assimilated. . . .
  3. Some don't realize about T Series by Cito · · Score: 4, Insightful

    In India when you purchase a device, it has its pre-installed apps as most things do. Difference is it is the app pre-installed is also presubscribed to India news aggregator T Series.

    So even if you don't want to, all devices purchased in India are pre subscribed to T series and the app cannot be uninstalled without rooting it.
    that's why it has the numbers. Their population 9s forced to be subscribed to that channel unless they root the device which is illegal there.

  4. Who cares by Anonymous Coward · · Score: 2

    Who cares

  5. Observation by Artem+S.+Tashkinov · · Score: 2, Insightful

    I've noticed that the number of subscribers on YouTube is inversely related to the quality of content which speaks volumes about PewPewWhat and other "high"-profile channels.

  6. Re:Dear YouTube... by jellomizer · · Score: 2, Interesting

    Are you talking about the Indian Music channel or PewDiePie?
    If it is the Indian Music channel, you need to realize what we as a resident western hemisphere recognize as music is based on notes which are based on the 8 note scale, with a total of 12 chromatic notes. Eastern Culture music doesn't need to follow the same Evolution of music theory. Oddly enough once you de-program yourself for what you grew up thinking is music, you are able to enjoy and appreciate eastern style of music as just as pleasant as western style is.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  7. Popular nonsense is irrelevent by MpVpRb · · Score: 2

    The University of YouTube still delivers excellent education on a wide variety of subjects
    I'm currently watching card magic tutorials, but in the past I've watched ..

    Graduate-level physics
    Welding
    Knifemaking
    Glassblowing
    Gunsmithing
    And many more

    I prefer learning over most "entertainment"

    1. Re:Popular nonsense is irrelevent by Nidi62 · · Score: 2

      The University of YouTube still delivers excellent education on a wide variety of subjects I'm currently watching card magic tutorials, but in the past I've watched ..

      Graduate-level physics Welding Knifemaking Glassblowing Gunsmithing And many more

      I prefer learning over most "entertainment"

      And that combination's probably got you on some terror watchlist somewhere, too

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
  8. Re: Dear YouTube... by jellomizer · · Score: 3, Insightful

    Last Century Western Culture propagated the earth. Bringing a lot of good thing and bad things as well. Given equal access younger people will gravitate towards newer music. Hence when you normally ask a person when was the Golden age of music, you can normally get a good ball park of their age.

    The New stuff today isn't any more crap then the music made 200 years ago. However over time, all the junk music had been removed from our history.

    If you listen to a Pop Station it plays music of the last 5 years.
    If you listen to a contemporary station you get 10-15 years of music.
    If you listen to the oldies stations They cover 30 years of music.
    If you listen to the "classical" stations you often get about 300+ years of music.
    The idea that "Classical" (I quote it because they often span well beyond the classical period of music) is far superior then what is new, is actually false, We just are able to pick a selection of the bests of the best over 300 years. While the Pop station is playing the best of the last half decade.

    Now much traditional Eastern Music which doesn't use the western scale is very musical, once you get in tuned to its pattern then you can recognize it as music and not as noise. You don't have to like it, but you shouldn't be judging it, if you really didn't try to understand it.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  9. Re:Huh? by Cito · · Score: 2

    Google tseries and auto subscribe or forced subscriptions

    In India users get autosubbed to tseries news aggregate
    they have a partnership with devices sold in their country

    It's all artificial inflated numbers.. How ebay can claim millions of users use their app when their app is forced onto Android devices. India is more nefarious and there's a lot of debate ongoing about not only being forced to buy a device with pre-installed apps but now in India being auto subscribed to certain news aggregates. Similar to here in US certain Android phones force Bixby service on their users and you aren't allowed to uninstall Bixby. You'd have to root the device to get it off.

    It's shitty

  10. Re: Dear YouTube... by Paradise+Pete · · Score: 2

    They're also a bunch of smelly, worthless, curry eating goat fuckers barley out of cave man stage.

    What's wrong with curry?