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YouTube King PewDiePie Surrenders Crown To Indian Record Label T-Series (bloomberg.com)
YouTube is about to crown a new king. T-Series, one of India's largest record labels, will become the most-subscribed channel on the world's most popular video site in the next couple weeks. At the beginning of the year, the company had 30 million fans, fewer than half of the following for No. 1 PewDiePie, the Swedish video-game geek and jokester whose real name is Felix Kjellberg. From a report: The company's ascent has shocked the tight-knit community of online personalities, prompting some to rally behind PewDiePie and delay T-Series' ascent. While claiming the most subscribers on YouTube is largely a symbolic achievement, and the company already has the most monthly views, the end of PewDiePie's five-year reign is a watershed moment that reflects important changes as internet use gets more global.
More than half of the 10 most popular channels on YouTube in terms of monthly views are from outside the U.S., and many of them belong to professional media companies. YouTube's previous champions have been young, male amateurs like the video blogger Ray William Johnson and comedy duo Smosh. But after years as a mostly Western site for pranks and cat clips, the Google-owned company has lured most of the world's largest media giants to the site, blurring the line between professional and amateur. Further reading: Who Rules YouTube? Swift? Bieber? Nope. It's T-Series, a Record Label in India.
More than half of the 10 most popular channels on YouTube in terms of monthly views are from outside the U.S., and many of them belong to professional media companies. YouTube's previous champions have been young, male amateurs like the video blogger Ray William Johnson and comedy duo Smosh. But after years as a mostly Western site for pranks and cat clips, the Google-owned company has lured most of the world's largest media giants to the site, blurring the line between professional and amateur. Further reading: Who Rules YouTube? Swift? Bieber? Nope. It's T-Series, a Record Label in India.
YouTube's previous champions have been young, male amateurs like the video blogger Ray William Johnson and comedy duo Smosh.
Male?? Well we can't have that!
More than half of the 10 most popular channels on YouTube in terms of monthly views are from outside the U.S., and many of them belong to professional media companies.
Thank you, professional media companies, for saving us from ... shudder ... male amateurs!
Agadmator will surpass them all in the end.
I should use this sig to advertise my book ISBN-13 : 978-1501515132.
what did he mean by this
"More than half of the 10 most popular channels on YouTube in terms of monthly views are from outside the U.S" let us put it that way, there was a lag from non US country to take up on youtube. The US had the innovator advance. But 95% of the world is outside the US, and a big part of that is getting more and more connected. I am predicting that in 5 to 10 years the top youtube channel by view will be world wide media conglomerate, or big celebrities in india & china.
C. Sagan : A demon haunted world:
http://www.amazon.com/gp/product/0345409469/
visit randi.org
Seriously?
Who the fuck can even bear to listen to more than 30 seconds of that crap??
High pitch clanging....man, just hurt my ears.
I guess it is some form of music, but wow...that is just weird and bad.
Maybe someone needs to go to India and turn them onto the blues or something more akin to real music.
Light travels faster than sound. This is why some people appear bright until you hear them speak.........
Seriously, why? Who cares.
It must have been something you assimilated. . . .
In India when you purchase a device, it has its pre-installed apps as most things do. Difference is it is the app pre-installed is also presubscribed to India news aggregator T Series.
So even if you don't want to, all devices purchased in India are pre subscribed to T series and the app cannot be uninstalled without rooting it.
that's why it has the numbers. Their population 9s forced to be subscribed to that channel unless they root the device which is illegal there.
Who cares
I've noticed that the number of subscribers on YouTube is inversely related to the quality of content which speaks volumes about PewPewWhat and other "high"-profile channels.
Are you talking about the Indian Music channel or PewDiePie?
If it is the Indian Music channel, you need to realize what we as a resident western hemisphere recognize as music is based on notes which are based on the 8 note scale, with a total of 12 chromatic notes. Eastern Culture music doesn't need to follow the same Evolution of music theory. Oddly enough once you de-program yourself for what you grew up thinking is music, you are able to enjoy and appreciate eastern style of music as just as pleasant as western style is.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
The University of YouTube still delivers excellent education on a wide variety of subjects ..
I'm currently watching card magic tutorials, but in the past I've watched
Graduate-level physics
Welding
Knifemaking
Glassblowing
Gunsmithing
And many more
I prefer learning over most "entertainment"
That's a pretty sophisticated bot you have there! It's able to parse things really well!
I agree, it's horrible. But then so is PewDiePie. He's a moron. Apparently shit reigns supreme on YouTube.
and their followers - as with reality-TV participants and fans - is, when someone mentions them, people with more than 2 brain cells immediately know whom not to interact socially with. They're a great way to out idiots who must be avoided at all costs.
"A door is what a dog is perpetually on the wrong side of" - Ogden Nash
the most subscribers on YouTube is largely a symbolic achievement
This is an understatement, as the views from all videos from media company (with hundreds or thousands of content creators) isn't comparable to the views from content that is largely generated by a single person. It's like comparing one artists views to all views on VEVO channels.
Wish YT would create a site just for the labels and multinational broadcast corporations, spin it off, and leave YT proper for the small guys. You know, people who actually make music and interesting stuff, and have jumped through YT's hoops for the past several years to avoid demonetization. The small guys deserve fame (and a decent check.) Bollywood rockers need their own Desi-Starz or whatnot site.
Normally I don't care about moderation, but that one made me laugh to tears. Now plain demographic and comment on evolution of internet connectivity outside first world is trolling. Guys. WHY should a guy in Bangalore getting connected to internet like pewdiepie or a well known US youtuber or media, MORE than the local celebrity ? Now multiply by 1 billion with far eastern region and 1 billion indian sub continent. The most view in video plateform in the future will simply be there. it is demographic !
C. Sagan : A demon haunted world:
http://www.amazon.com/gp/product/0345409469/
visit randi.org
Maybe someone needs to go to India and turn them onto the blues or something more akin to real music.
> = " Oh, I went to a page from another culture than my own and I did not like what I saw, why can't they just adapt to MY culture."
I don't understand Indian music either, but I do at least understand that I don't understand.
Someone. Usually it turns out to be many people, while also being a small fraction of humanity too.
Everything is obscure or weird; this is what the "long tail" is about. If you add up the top 100 youtube channels, there's still a good chance that not a single one of them will be about anything that you have ever heard of or that you would like even if you checked it out. And that's not an attribute of you; the same would likely apply to anyone. Your father's brother's nephew's cousin's former roommate probably hasn't ever heard of anything in the top 100 either, or even if he has, he might not like any of it.
Probably.
Of course, there might be something in the top 100 that you (or your father's brother's nephew's cousin's former roommate) are familiar with. And if not familiar with it, you still might end up liking it. You never know unless you look.
And of course, whether any particular individual happens to have heard of this stuff or not, it's a 100% sure thing that someone has. These are still popular things, even if they're also obscure. 30 million is a lot of people, while also being a tiny fraction of the world (so, not many people after all, depending on how you look at it).
It reminds me of my second-favorite joke from "Cheers", a sitcom where one character is a former pro baseball player (here I am telling people what "Cheers" is; this is the world we now live in, where plenty of people really and truly might not know (but of course my TV generation is silly-familiar with this stuff)). At one point Sam Malone says, "A lot of people don't know this, but I happen to be very famous." Great line.
"Believe me!" -- Donald Trump
...because I had never heard of any of this stuff until today. Reading the comments, it sounds like my life is happier for being ignorant.
Last Century Western Culture propagated the earth. Bringing a lot of good thing and bad things as well. Given equal access younger people will gravitate towards newer music. Hence when you normally ask a person when was the Golden age of music, you can normally get a good ball park of their age.
The New stuff today isn't any more crap then the music made 200 years ago. However over time, all the junk music had been removed from our history.
If you listen to a Pop Station it plays music of the last 5 years.
If you listen to a contemporary station you get 10-15 years of music.
If you listen to the oldies stations They cover 30 years of music.
If you listen to the "classical" stations you often get about 300+ years of music.
The idea that "Classical" (I quote it because they often span well beyond the classical period of music) is far superior then what is new, is actually false, We just are able to pick a selection of the bests of the best over 300 years. While the Pop station is playing the best of the last half decade.
Now much traditional Eastern Music which doesn't use the western scale is very musical, once you get in tuned to its pattern then you can recognize it as music and not as noise. You don't have to like it, but you shouldn't be judging it, if you really didn't try to understand it.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
India has about 4x the amount of people that the US has. Odd thing is, the Indians have a different music preference than the Americans. It's not amazing that whatever trend develops on youtube that attracts the likes of Indians, would then become more popular (on a global scale) than that of trends that attract Americans.
And before anyone points out that Indians are poor, and fewer have access to internet than those in America...
That's true, however India is coming up in the world, so the number of Indians with internet access might surprise you. And the amount of times that the video(s) will be watched by each of them may also surprise you.
Politics; n. : A religion whereby man is god.
Why is this getting modded up? It doesn't even make sense. You can't presubscribe a phone to a Youtube channel. In fact, "pre subscribe" itself isn't even a thing. This is either a troll, or someone with no concept of what the word "subscribe" means.
So triggered by seeing an Indian video on the top 10... Your life must be miserable.
PewDiePie.. isn't she one of the mentally challenged ponies?
I don't know what's he's wearing, but the point is that the further back you look the more you can cherry-pick. Most of the music of any era is crap. But when you look back you can ignore the crap and focus on the good ones.
What's wrong with curry?
Indian classic music traditions use a similar 8-note, 12-chromatic note format as Western music. There are usage variations, but the mathematical fundamentals are same.