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Apple CEO Explains How a Few Billion Dollars From Google Changes His Views on the Company's 'Unsettling' User Data Mining Activities (arstechnica.com)

In an interview with Axios on HBO Apple CEO Tim Cook explained the decision to use Google as the default search engine on Apple products. This decision, which enables Apple to make up to $9 billion a year, has baffled some, considering Google's business model of making money off of users' data -- something Apple has spoken out against numerous times. From a report: "I think their search engine is the best," Cook said in the interview. He followed up by diving into privacy features Apple has implemented in its Safari browser. "Look at what we've done with the controls we've built in," Cook stated. "We have private Web browsing. We have an intelligent tracker prevention. What we've tried to do is come up with ways to help our users through their course of the day. It's not a perfect thing. I'd be the very first person to say that. But it goes a long way to helping." Google pays Apple to have its search engine be the primary one on iPhones and other Apple devices.

38 of 112 comments (clear)

  1. Re:âoeTheir search engine is the bestâ by Anonymous Coward · · Score: 2

    Google's data mining is terrible. Unless they pay us $9 Billion a year. Then, it's OK.

    --Tim Cook.

  2. Who is baffled? by Gravis+Zero · · Score: 3, Informative

    Google bribed Apple and I'm not sure it could be any more transparent.

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    Anons need not reply. Questions end with a question mark.
    1. Re:Who is baffled? by Anonymous Coward · · Score: 2, Insightful

      I'm not sure if I'd say Google bribed Apple or Apple blackmailed Google.

      At one point the default search engine in iOS was Bing. Now I doubt Microsoft's privacy stance is any better than Google's but it shows that Apple is willing to use a sub-par service if they want. The decision to move back to Google happened last year. (Note that this is sort of getting into the weeds here as the default search engine for Safari has been Google for longer than that. When I say "default search engine for iOS" I'm talking about anything that triggers a web search outside of Safari, which includes Siri and searching via Spotlight.)

      The point is that Apple is more than willing to move away from Google. They've proven it by switching the search engine they use some of the time. Google responded by increasing the amount of money they pay Apple.

      So I don't know if I'd call it a bribe (Google paying Apple to get them to use their search) or blackmail (Apple demanding money from Google to not switch). In either case, it's pretty clear that Apple is being a pretty scummy company.

  3. $1B would change my views on many things too by xxxJonBoyxxx · · Score: 4, Interesting

    >> Apple CEO Tim Cook explained the decision to use Google...has baffled some, considering Google's business model of making money off of users' data -- something Apple has spoken out against numerous times

    Now $1B would change my views on many things too, but in this case, Cook was just being a smart businessman: lying to Apple customers (those gullible little marks) to get them to sign themselves and their friends up to his service, while at the same time telling Google that they would need to bring a truckload of money into a deal to get Apple to violate its lofty, lofty "principles". Well, the deal is done now that Google is bringing in the billions: in service to his shareholders, let's hope Cook gets a nice Christmas bonus.

    1. Re:$1B would change my views on many things too by TheFakeTimCook · · Score: 5, Insightful

      >> Apple CEO Tim Cook explained the decision to use Google...has baffled some, considering Google's business model of making money off of users' data -- something Apple has spoken out against numerous times

      Now $1B would change my views on many things too, but in this case, Cook was just being a smart businessman: lying to Apple customers (those gullible little marks) to get them to sign themselves and their friends up to his service, while at the same time telling Google that they would need to bring a truckload of money into a deal to get Apple to violate its lofty, lofty "principles". Well, the deal is done now that Google is bringing in the billions: in service to his shareholders, let's hope Cook gets a nice Christmas bonus.

      Since you can easily change the default search engine on both macOS and iOS to any one of a number of other services, including the hallowed DuckDuckGo, this is truly a non-issue.

      Slashdot ALWAYS favors systems that put the responsibility in the hands of the User. Apple has done that.

      I don't see a problem here. It is absolutely consistent with the hive-mind of Slashdot.

    2. Re:$1B would change my views on many things too by TheFakeTimCook · · Score: 1

      >> Since you can easily change the default search engine

      But hardly anyone does.

      And that is Apple's fault, HOW, exactly?

    3. Re:$1B would change my views on many things too by yuvcifjt · · Score: 2

      Proof?

      Their policy is crystal clear on what data they capture / store / pass forward.

      In short, every query is unique, so there's no way to tie one user doing multiple queries, no cookies, no user-agent capture, no ip, and obviously no js fingerprinting.

      They keep advertising to a minimum and instead try to use affiliate services;
      but in either case, since they don't know who's doing a query, there's no personal info which is sent.

      Another thing: since they don't store anything useful, they don't get any government requests for data, since there's nothing to give them.

  4. Privacy features ... and compatibility by Midnight+Thunder · · Score: 5, Interesting

    As a user of Safari, I like the privacy features that Apple has put it. As a web developer, will they start fixing the compatibility issues in CSS and HTML (issues not present in Chrome or Firefox), otherwise I may confuse it for IE?

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    1. Re:Privacy features ... and compatibility by spire3661 · · Score: 1

      You mean stupid features like refreshing the tab when switching to it? Instead of giving the data i had, it will blank it, and refresh the page, unbidden. IF im offline, i just lost whatever data i already had and am given a blank page. But yeah, Apple is full of geniuses...Apple Notes will auto convert any number it finds into a hypertext string. Have 7-10 numbers in a row? Obviously its a phone number, lets hyperlink it with no option to turn it off....Addresses, map coords, any number you plug into Notes, it will try and hyperlink it. I shouldnt have to explain how incredibly stupid and dangerous that can be from a security standpoint.

      --
      Good-bye
  5. Hypocrisy at it's Finest by Anonymous Coward · · Score: 1

    Google is pretty blatant that they use customer data to target ads. Apple? Blatantly dishonest. "We respect your privacy" but give China whatever they demand while stonewalling the FBI against actual terrorists.

    1. Re:Hypocrisy at it's Finest by tlhIngan · · Score: 4, Informative

      Google is pretty blatant that they use customer data to target ads. Apple? Blatantly dishonest. "We respect your privacy" but give China whatever they demand while stonewalling the FBI against actual terrorists.

      They don't give China anymore than what the FBI and other LEOs already get. The only thing China has is potential access to iCloud data. But Apple gives that up pretty freely upon being shown a warrant.

      The only thing Apple cannot get you are unlock codes for the devices. China can't get them either. So Apple won't unlock a phone upon request because they can't. Doesn't matter if you're an FBI, China, ISIS, whatever.

    2. Re:Hypocrisy at it's Finest by morethanapapercert · · Score: 2

      that was a case of the law enforcement community demanding that the existing, privacy protecting, encryption be broken so that they could have a back-door without benefit of a warrant. Apples response was that the encryption was actually competent, turned into code by competent programmers, so there was no known way of breaking the encryption of an individual piece of hardware without weakening the encryption standards for _everyone_. (by replacing existing encryption with a deliberately crippled version as an "update") And keep in mind that serious bad actors could probably block the update and continue using the good encryption and/or start using some other implementation.

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  6. Duck duck go by Arkham · · Score: 5, Interesting

    Apple added Duck Duck Go as one of the built-in search engines. I've been using it for over a year instead of Google. It works well enough and they don't set any tracking cookies. I'd recommend everyone switch to that.

    Honestly. every other smartphone on the market uses Google too. Apple is just always held to some high standard that is impossible to meet.

    --
    - Vincit qui patitur.
    1. Re:Duck duck go by Anonymous Coward · · Score: 1

      Apple is just always held to some high standard that is impossible to meet.

      Apple set that standard themselves. Then they made up for not meeting that standard with their patented Reality Distortion Field. "It just works." "You're holding it wrong." "Think different." Stuff like that. I even remember how it's not possible for a mac to get a virus. They're just architected in a way to make it impossible. Funny.

    2. Re:Duck duck go by 93+Escort+Wagon · · Score: 3, Informative

      I’ve been using DuckDuckGo for the past few years - it works well enough.

      You can even get it to redirect to Google’s search results by adding “!g” after your search terms. I do that occasionally to check whether Google gives me better results... but the Goog generally shows me the same list as DDG (sometimes in a slightly different order, but that’s about it).

      --
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    3. Re:Duck duck go by rojash · · Score: 1

      BS...Bing's results are nowhere as good as G's, and DDG is plain unreadable. Having said that I will give it another go with the Bang!g option

    4. Re:Duck duck go by Moridineas · · Score: 3, Informative

      Ditto with using DuckDuckGo for a year or two now. The search results are good enough. If my search doesn't show good results I just add a "!g" and that solves it.

      Plus it's got a whole bunch of other good controls. "!w" for search wikipedia, !gm for google maps, !gn for google news, !n for DDG news, etc.

    5. Re:Duck duck go by amorsen · · Score: 1

      I have used DuckDuckGo for about that amount of time. Practically every search ends up redone with a !g in front of it. It is absolutely ridiculous how bad the results are on DuckDuckGo.

      Please don't ask why it is still my default search engine. There is no good answer to that question.

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    6. Re:Duck duck go by Moridineas · · Score: 1

      I will say that I think the domain you're searching makes a difference. If it's something programming or technical there's a VERY high likelihood that I will need to add the !g...

    7. Re:Duck duck go by sad_ · · Score: 1

      "every other smartphone on the market uses Google too. Apple is just always held to some high standard that is impossible to meet."

      it's not about that. even last week cook was claiming that it was immoral how these other companies treated their users and Apple would never do that.
      sure Apple is probably not involved in search actions on your device, but they're helping google, which is arguably just as bad.

      --
      On a long enough timeline, the survival rate for everyone drops to zero.
    8. Re:Duck duck go by yuvcifjt · · Score: 1

      Proof?

      Their policy is crystal clear.

      Nothing is stored, no ip, no user-agent, no identifying cookies, and obviously no js fingerprinting.

      And since they don't store anything useful, they don't get government requests for data, as there's nothing to give law enforcement.

      When you search at DuckDuckGo, we don't know who you are and there is no way to tie your searches together.

      When you access DuckDuckGo (or any Web site), your Web browser automatically sends information about your computer, e.g. your User agent and IP address.

      Because this information could be used to link you to your searches, we do not log (store) it at all. This is a very unusual practice, but we feel it is an important step to protect your privacy.

      On the scale of things, they make a tiny amount of profit from affiliate links, but again, nothing is passed to third-parties, except just the product you searched for.

      Oh, and much of their profit is given to good causes such as open source projects and privacy organisations such as EFF, etc.

  7. Re:Bribery implies illegality by bogaboga · · Score: 4, Insightful

    Bribery implies illegality. It's not illegal, it's just a failure to care about user privacy when a billion dollars are on the table. Privacy is only for people like Tim Cook, not for people who use his hardware.

    This is similar to what lobbyists do with members of the US Congress, where this *is* bribery when one critically looks at it.

  8. Hasty Generalization by Vanyle · · Score: 1, Interesting

    Looking back on the articles listed it never mentions a company by name, just the practices they use. However, if you think apple doesn't collect your data you'd be wrong. They may not sell it to a 3rd party, but they allow targeted ads in some of their products, using things such as your likes and possible your demographics as well. They never really cared about your privacy, they just want you to think they care about your privacy.

    1. Re:Hasty Generalization by TheFakeTimCook · · Score: 3, Informative

      Looking back on the articles listed it never mentions a company by name, just the practices they use. However, if you think apple doesn't collect your data you'd be wrong. They may not sell it to a 3rd party, but they allow targeted ads in some of their products, using things such as your likes and possible your demographics as well.

      They never really cared about your privacy, they just want you to think they care about your privacy.

      Sorry, no.

      Their BRIEF toe-in-the-water with targeted advertising, iAds, was WILDLY UNPOPULAR with both Devs. and Users, and was DISCONTINUED in 2016, IIRC.

      At present, there are NO "targeted ads" in Apple's Products, and no Ads for A DIFFERENT Publisher or Service in any Apps, either. I didn't say that, for example, "Freemium" iOS Apps don't have Ads for enhanced features, or even other Apps BY THE SAME PUBLISHER; but there are pretty strict rules about what is, and is not, allowed.

    2. Re:Hasty Generalization by Vanyle · · Score: 1, Informative

      here is one example - https://searchads.apple.com/ad... SearchAds. You can target ads by gender, age, location

    3. Re:Hasty Generalization by TheFakeTimCook · · Score: 2

      here is one example -

      https://searchads.apple.com/ad...

      SearchAds.

      You can target ads by gender, age, location

      This doesn't seem to pertain to ANYTHING but App Store Search Results. HARDLY "Targeted Advertising", as in browser Banner Ads, or those annoying "follow me" Ads. It is essentially something like "Google Ad Words", but for the iOS (and Mac?) App Stores ONLY.

      BFD. Not impressed.

      Try again...

    4. Re:Hasty Generalization by Vanyle · · Score: 1

      Like google ad words? You mean the service that they are using? (search) Thank you for proving my point that they are just as guilty as the service they are going to be using. and only their app store? The ads here are bringing in $500 million by the end of this year, and expecting to bring in $2 billion by 2020 Now you might be thinking, only $500 million? that's nothing compared to apple's other revenue streams. But then, why are they selling out their principles for an extra (estimated) 0.15% revenue? I would guess because they don't really care.

    5. Re:Hasty Generalization by TheFakeTimCook · · Score: 1

      Like google ad words? You mean the service that they are using? (search) Thank you for proving my point that they are just as guilty as the service they are going to be using.

      and only their app store? The ads here are bringing in $500 million by the end of this year, and expecting to bring in $2 billion by 2020

      Now you might be thinking, only $500 million? that's nothing compared to apple's other revenue streams. But then, why are they selling out their principles for an extra (estimated) 0.15% revenue? I would guess because they don't really care.

      Are they even Ads, or just search result-rankings in their App Store? Yes, there is a difference.

      And Google hovers-up data from all KINDS of sources. Apple is just using internal demographic information from AppleID signups and other App Store purchases.

      But it doesn't matter what I say; you'll just find some way to find some nefarious purpose in it.

  9. He actually said it, Google is the best for search by sasparillascott · · Score: 5, Interesting

    Well, he said it right off there. Google search is the best and his customers are used to it. If Apple switched it over to DuckDuckGo it'd be a Apple Maps launch size of complaining and dissatisfaction.

    Now the $3billion doesn't hurt of course. But DuckDuckGo isn't good enough for a switchover at this point. I use DuckDuckGo as my main search engine but need Google as a back up often enough. This is something that needs to be fixed - Apple probably needs to make DuckDuckGo or whatever better and then cast off Google and their billions, but at this point DuckDuckGo's results aren't good enough. JMHO....

  10. Is he wrong about Google? by SuperKendall · · Score: 3, Informative

    I am speaking as someone who has sent Bing as the default search on iOS, but still use Google on desktop.

    Why? Because Cook is right - Google is the best search engine, still by a fair margin. I tried REALLY HARD to use other search engines, but (especially for a developer) it is dumb to hamstring yourself with inferior search results in day to day work.

    Cook is also right to point out anti-tracking things Apple has in place, so even though you are using Google on iOS you are giving them relatively little information.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  11. Re:The Apple CEO is speaking with a forked tongue by TheFakeTimCook · · Score: 1

    The Apple CEO is speaking with a forked tongue. If Apple wanted to, they could easily become an anonymizer for the Google search engine. But the Apple CEO has decided to accept $9 billion from Google while sacrificing his customers' privacy. The worst treachery is to pass one's own sin on to the next person.

    Apple could "easily" broker and anonymize ALL of the Google Search Traffic of EVERY macOS and iOS User?

    Riiiight...

  12. Re:He actually said it, Google is the best for sea by Artem+S.+Tashkinov · · Score: 2

    And did you know that DuckDuckGo uses Google as one of its search backends? Basically DuckDuckGo is not a search engine and never been. It's a search engine aggregator.

    And without Google search DuckDuckGo would be worthless because, and I'm probably going to be downvoted a lot, but Bing is shit and I don't know any other decent world search engines.

    Despite all the hatred towards Google, their search engine is by miles better than anything on the market (except maybe local search engines like Baidu) and I will continue to use it, though in incognito mode ;-) which I don't mind a single bit.

  13. Re:Bribery implies illegality by Rhipf · · Score: 1

    Bribery doesn't necessarily imply illegality.

    bribe noun
    \brb
    \
    Definition of bribe

    (Entry 1 of 2)

    1 : money or favor given or promised in order to influence the judgment or conduct of a person in a position of trust police officers accused of taking bribes

    2 : something that serves to induce or influence offered the kid a bribe to finish his homework

    https://www.merriam-webster.co...

    As long as there is an inducement or influence being offered it can be considered a bribe. After all I don't think it is illegal to bribe your kids with candy or a toy if they do something you want them to (although maybe it should be).

  14. Re: He actually said it, Google is the best for se by houghi · · Score: 1

    The reason I use google is for video search. DDG shows only a few. Youtube search is not good enough.

    --
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  15. Oh well, what can you do? by jenningsthecat · · Score: 1

    When the goose that lays the golden eggs gets cancer and dies, and your company is bereft of ideas for creating anything that's even innovative, never mind disruptive - how can you keep the lights on? If even the great courage required to dispense with a headphone jack doesn't grow your market fast enough, what choice do you have other than to sign a lucrative deal with a firm whose practices you openly revile? Poor Tim Cook!

    --
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  16. Re:He actually said it, Google is the best for sea by rsborg · · Score: 1

    Yeah, it's like (but not as good as) Google, but without the tracking. Figure that, it's popular that service.

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  17. Re: âoeTheir search engine is the bestâ by CoolDiscoRex · · Score: 1
    People routinely show they do not give a fuck about their private data.

    Thatâ(TM)s pretty much what certain people want you to believe, and itâ(TM)s not hard to do when the statement is right about most people.

    By and large, the economy doesnâ(TM)t work well for the most discriminating consumers, because the 10% gets what the 90% will accept. Most companies will gladly dispense with their top 10% most demanding customers, so with few real alternatives, those who two care either have to knuckle under and have their privacy violated while shaking their fist, or cast of technology altogether and become sustenance farmers.

    Critical thinking begins at an IQ of around 110, and 2/3rds of humans are below this. People with IQs under 100, and almost certainly those with IQs under 90, could not care less about their private data. Alas, the sub-100 population dwarfs the 120+ folks, so as it so often happen when certain things hit critical mass, average people determine the market ... where the market goes, what companies expect us to tolerate, etc.

    Itâ(TM)s not that âoepeopleâ donâ(TM)t care, itâ(TM)s that the people who do care are vastly outnumbered.

    This is the main problem with Democracy as a form of government too. Itâ(TM)s idiot rule. You have twice as many below-average people as people in the creative/technical classes, and all the votes count the same. Candidates donâ(TM)t have to make sophisticated arguments to win. In fact, quite the contrary more often than not.

    Bottom-line, there are plenty of people who care. Millions. Most of them are in the technical class (sysadmins, developers, etc). Itâ(TM)s the masses that tend not to care, and this is the demographic that companies cater to.

    Itâ(TM)s overly-simplistic to use this Darwinian numbers game as evidence that nobody cares.

  18. Re:He actually said it, Google is the best for sea by yuvcifjt · · Score: 1

    Proof?

    DuckDuckGo have their own crawler, and like any other search engine or AI personal assistant, sometimes they use third-parties for instant answers, such as Wikipedia, Wolfram Alpha, Stack Overflow, MetroLyrics, etc, etc - basically "over 400 sources".

    I don't think I've used Google in over 10 years now - I first switched to Bing, then about 6 years ago, to DuckDuckGo. And except on a handful of occasions (for image search), I've never used Bing, and certainly not Google!

    In my opinion, DuckDuckGo has surpassed Google by far, as they don't mess with your query, they don't bubble you in your own little world, and you can use advanced queries to target what you really need.