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YouTube is Testing Having Two Skippable Ads Back-To-Back (cnet.com)
If you hate having your video binging session on YouTube interrupted by multiple ad breaks, the good news is that things are about to change. CNET: The streaming platform is rolling out a new tweak to its video watching experience, by placing two skippable ads back-to-back, which it says will reduce the number of ad interruptions later in the video -- up to 40 percent less in a session, according to the company's blog post Wednesday.
Ad blocking add-ons are testing blocking back-to-back ads.
Domestic spying is now "Benign Information Gathering"
I'd forgotten it ever did.
Well this is news to me, I've been browsing Youtube for years without a single ad. I mean really, who DOESN'T use an adblocker these days?
*triggered*
Could've fooled me.
Congratulations to Youtube for inventing the commercial break. This will surely be an idea loved by all!
I haven't seen an ad on youtube for years.
I remember trying to use the YouTube feature of a smart TV for some reason (so no ad blocking) and what I discovered was that YouTube would constantly show me the same fucking unskippable ad for every single video we watched. I think we watched like five different videos before deciding that watching videos via this "feature" was dumb (turns out the built-in smart TV apps tend to be terrible, I know, shocking news) but what I remember most was that every single video was preceded by the exact same ad for some game for a console I don't own.
I'm not 100% anti-ad (I think it's probably possible to do it in such a way that it's not annoying) but god damn do the ad platforms go out of their way to be so annoying that eventually you throw up your hands and just block everything. Not to mention the added security you get by doing so.
Youtube will be like cable TV.
it will show me the same shitty two ads, hoping that they are relevant.
what really happens, is youtube runs in another tab, where I ignore the ad completely, or mute the tab.
When did Youtube get ads? I don't think I've ever seen an ad on Youtube. ** This comment submitted using firefox on ubuntu with Adblock and Noscript **
The bloated, tumorous mass that is Alphabet is reaching the end of it natural lifecycle.
Like the giant Dinosaurs of the Cretatious, tech companies have grown too massive, too specialized, and too homogeneous, needed ever more massive revenues simple to sustain the bloating overheads. Two ads. Three ads. Ten ads. When you're 3 stories tall and defecate piles larger than most other animals, you're always hungry for more.
But they are more vulnerable than ever to any oncoming "extinction event". In our case, likely a fiscal contraction brought about by some fumbling central bank, or a geo-political disaster brought to us by our genius ruling class.
Or hell, maybe people will just get tired of "high-tech" companies with a hundred thousand "smart guys" who can't seem to produce software or applications that even matches functionality commonplace 15 years ago, and who keep screwing up what we have left that's working, and who all seem to get paid 5 times more than anyone else actually producing something. The bigger Amazon gets, the less surprised I'll become of any sudden acceptance of nationalization among the growing American plebian class.
But I digress. Because let's be honest people. How many of you ever considered Youtube to be something worth paying for?
1. Back to back ads with reduced frequency.
2. Increased ad frequency.
3. Back to back to back ads with reduced ad frequency.
4. Increased frequency of ads.
5. Ads consume at least 6 minutes per half hour and are arranged into added-value blocks called 'commercial breaks'.
I didn’t even know YouTube had ads until years after they first appeared to the general population. I'm not even kidding.
I was shocked how people can even handle the web with ads. It's a horrifying mess of brightly colored animated blinking crap that’s worse than an east-Asian shopping street.
I nearly had forgotten they existed, until now.
And by the way: The ad blocker lists already support blocking back-to-back ads without changes.
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I don't even have a problem with paying when I get something in return, if I asked for it (and there's consumer protection against being ripped off), I only have a problem with ... aka advertisement ... and ... If that was legitimate, I could use that same logic, to justify "paying" with a mere copy of a $100 bill, "Because I worked *hard* for that money, you seafaring rapist thugs!".
1. deliberately being manipulated, lied to, and subconsciously triggered, for the purpose of harming me (=getting me to ),
2. giving my hard-earned money for something that isn't worth as much as my hard work, or that took no work at all (= "intellectual property")
Give me a fair micro-payment service, e.g. built into HTTP, and allowing me to install payment plug-ins in the browser, and I will gladly pay for good work. But for the *work* only! As I had to work too! Not for the *copy* of the *result* of the work! Unless I can "pay" with a copy of my result of my work (money) too!
Youtube is testing the patience of their users, which is already near its limit.
How about you either place the ad at the beginning or end of the video (or both). If it's randomly inserted in the middle of a key event, I'm going to stop watching immediately.
When you're passing the time in a grocery store waiting for your carpooling roommate to finish her shopping, it's easier to carry a phone than a laptop.
That content doesn't stream itself. Those servers have to be powered, that electricity needs to be bought, those peering agreements need to be settled. That's fine. Fewer, but longer interruptions? If you're going to push ads, I'd rather spend 10 seconds once to skip ads than have two interruptions. Sounds like a better experience.
I can only suppose that being forced to watch the first half of a second of an ad before skipping it counts as watching the ad in Youtube's opinion. Being forced to skip two of them doubles their ad-view count.
"I know! We'll just compress the ads into the first half second! We could call them... blip-verts ."
Don't give in to the trolls who cite this as some improvement. I'd rather watch Twitch or some pirate website than go to YouTube.
I no longer have to open my eyes and reach for the phone to press skip between videos before sleep. There will be no reason!
I just avoid YouTube, they lost ms already
Fuck double ads.
What is this thing? I have NO ads on youtube!
It may have something to do with the roughly 50,000 names i have in my HOSTS file though...
If you watch youtube on your TV thru a Roku where there are no ad blockers (that I know of), this is good news.
(But then, slashdotters always assume everybody uses technology exactly like they do)
Thank you. Whole heartedly agree.
10 minutes of commercials every 6 minutes of programming.
I really miss my DVR since cutting the cord. Muting ads is a poor second. I just tried watching the Saints game with my antenna, jeebus farukin christo what kind of idiot watches that many commercials? I didn't make it past the first quarter before finding something more productive to digest my food to.
adblock?
Youtube has ads ?
Not on the videos I watch.
Never saw those.
aaaaaaa
This of cause sucks for evryone not having youtube premiu, ( I watch a lot of content from a few creators and want to support them), personaly I nevre see ds on youtube, appart from the times scumbags include sponsor messages in the video it self. If you as me premium is wort it just for ad blocking )I watch a lot on IOS/TvOS so adblocking on youtube does not realy work
If you have sync licensing of your music on Youtube, does that mean that whenever a video containing your music is played, instead of getting payed 1/100th of a cent per stream, you're now played 2/100th of a cent per stream?
Someone's getting rich, NOT
When using the youtube app for anything I noticed a gradual increase in the occasional ads that cannot be skipped. It's like we're all fucking hamsters and the wheel keeps shrinking ever so slightly to find the "optimum" levels of BS we'll put up with. This sort of forced crap only happens in the app.
Almost any device that can run an "app" can run a browser. I never get this sort of shit with my uBlock Origin.
We are being fed garbage all the time and it's escalating in complexity, timing and stealth. Look at practically any "app" compared to a browser experience from the perspective of being fed ads and I don't see a lot of reason to use dedicated apps.
Youtube's app lacks "usability features" like playing while running a different app in full screen mode. I can put whatever on a browser and it will happily play along. In the app if I switch then it stops. This "feature" is designed to make sure there's a higher likelihood you'll be paying attention & watching ads.
Some of it is a bit crazy if you look at more apps. For instance; youtube is free. The Financial Times is a paid-for service (not cheap). FT have an app that gathers data on you and gives you ads. Is this how you treat a paying customer? WTF? -uninstalled.
Long story short as many of us know - If you can, avoid the app, use a browser and an ad-blocker.
A 'singular oddity' is an event that cannot be explained and only happens when you are alone.
You develop a better mouse trap, we develop a better mouse... it's not like this would be the first time.
I'd really love me a new challenge, recently it seems they stopped trying. Splicing ads into the stream sure would be something new to tackle, looking forward to it!
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Try, just TRY please, to get into the mindset of your user. He browses your videos or, better, he looks at his front page and sees a new video from his favorite YouTuber. Hey, great, the day just got better, a new video from HIM/HER and I get to watch it.
He clicks.
And is greeted by an ad.
Let's ponder for a moment what we have here now. We have someone whose mind is expecting and looking forward to seeing a video that he really, really wants to see. This ad could now be the most on-topic ad you could possibly imagine, it could be for the cure of his incurable brain tumor and he would cuss and curse for as long as he has to watch it before he can skip it. It could be the trailer for his favorite movie franchise that he has been watching religiously since birth. It does not matter.
It is NOT what he wants NOW.
And yes, that's worse than it was on cable. On cable, you knew that at 6:30pm your show starts. You knew that days in advance. Because that's how it always is. Watching an ad before does not change that. Your expectation is not disappointed because there was no immediate "want it now" motivation for you. Seeing a new video being offered IS such a moment. It's surprising (more or less), it's new and exciting and you want it NOW.
Before anyone goes "waaah, entitled crybaby can't wait..." YES. That is how people are. People are looking forward to something and anything standing between them and that something will be pushed out of the way. Especially if it's nothing they give half a fuck about like an ad.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
at least several months old. I stopped paying attention
I have adblock
If you're too stupid to configure your HTTP server to only give out information if the cost (or price, if you're a profit leech) for it was paid, and you leave it in the open, sending data to literally anyone who sends it a GET, then don't come crying to us. YOU. CHOSE. DELIBETARDELY. to have your server hand out freebies.
We are under no obligation, to GET any other files, just because you put a URL to it in that first file. Let alone render them.
Also, the ONLY point of ads, is to do what is equivalent to stealing our money: To make profit... from us. To be a leech on society. The core of "modern capitalism".
Go print out some more of you your e-mails, and then get the fuck out of our Internet, digital invader.
YouTube (and many other sites actually) are constantly serving me ads in languages I don't understand, even though I'm looking at content in English, using English search phrases, and have English selected in my language preferences for the OS, the browser, and my login for the site. (Lately podcasts I download have had non-English ads as well even though the podcast is entirely in English)
If they can't even figure this out then I have no idea what they think more ads is going to do. I still won't understand anything in the ads anyway.
I'm sick to death of all the goddamn advertising. Ruins everything.
Shouldn't there be half as many ad breaks? 40% sounds like they're going to run more ads in addition to doubling them up.
FTW...
YouTubers who actually have a brain are doing this already with ad partnerships they've made themselves. The platform itself isn't, though.
After buying a subscription to Youtube Premium, it just dawned on me that this is their revenue model. Online ads don't really pay enough but if you make the ads annoying enough, you can encourage people to pay money for a subscription!
It's funny, I never see ads on YouTube either, unless I'm using someone else's browser, and I'm not blocking them.
Perhaps YouTube has figured out that it's just not worth showing ads to some people?
I mean I did by mistake.. but never intentionally... who still thinks publicity really works?
I mean you have to put your product out there... but when I do some youtubing I will see the same exact publicity 20 times.... thats only making me angry and not want to buy THAT product so.... having more publicity is not the answer... you need to have more diversity and not play the same add to the same people twice in a WEEK
Yeah, every time I browse the internet on someone else's computer I realize how much the internet would suck without uBlock origin. Then again, I'd probably spend almost no time on the computer outside work if I weren't using an ad blocker, so I suppose that sword cuts both ways.
I'm trying to teach myself to set people on fire with my mind... Is it hot in here?
You think you hate Youtube now? Wait until you meet a great content developer that you would buy products from that are related towha you are watching on Youtube but the content developer has been prejudiced bybYoutube sobthat nnone make money and the Youtube video viewer only suffers when the video creater inline inserts it's own sales advertisement into the video sobnow you wait for Youtube to play a Ad and then the actual Youtube video is an ad before youee wat you want to see and then another inline video ad from the content developer or creater whichever an then halfway through the video is another Youtube advertisement. Do tou get my point? Yes, your video can be as much as 2/3rds advertisements at the minimum.
Hi, i am High Impact Flix who had to restate my account as High Impact Vlogs. Youtibe truly is a bad word when it comes to imteroperation. Adverttisemsnt space that would earn Youtube more money is eaten upby croney capitalist companies instead.
So they just want to show more ads up-front before we get any content. That sounds like it will end well.
I've already unsubbed from several channels that got into the "two minutes of endorsements, begging for likes and subs, and Patreon, but hey, you can just skip it if you don't like it, so it's okay".
And a few have mentioned it. Yes, it is paying for Youtube Premium.
Originally, I signed up to explicitly get rid of the ads. But almost immediately I got offered the Youtube Music app and I love it. And I didn't have to teach it what music I liked because it already knew as I'd been Liking the music videos I love for years. Subtle advantage over other music services: Youtube usually has the music video, too. :)
One thing people are missing regarding YouTube inserting ads in the middle of videos, when they try to compare it to broadcast TV.
When you watched a show on TV, and they were inserting ads in the middle, those shows would be edited with the expectation that there would be commercial breaks, and the layout of the show would account for them. On YouTube, they'll break in with a commercial whenever they feel like it. Doesn't matter if you're watching a musical performance, technical presentation, whatever. The person in the video could be in mid-sentence, mid-phrase, and YT/Google will jump in and say "fuck what you were watching, here's an ad".
You know, for the most part I was willing to tolerate reasonable advertising on YT, because I realize someone has to pay for keeping the servers running. I have some clue of the economics of it. But when they start breaking into the MIDDLE of videos, at illogical and inappropriate places, then it prompts me to find a way to block ALL advertising on YT, even the ones I was willing to tolerate. Fuck 'em.
Not to mention that now they *INSIST* upon placing thumbnails of other videos on TOP of the video even before it's done playing. Seriously? Perhaps there was something at the end of that video we wanted to see. And their jackass thumbnails ruin the viewing experience. When I complained on their so-called "support" forums, some mealy-mouthed GoogleTwit(TM) said "oh, people are supposed to add extra space at the end of the video..." Really? I don't think so. Google would like to pass off the blame to OTHERS for their own bullshit mistakes. No concept of usage cases, no thought that when they *change* their shit code, it breaks things that worked before. They expect people to have to constantly revisit everything just in case Google fucked up yet something ELSE in the interim. Can't even own up to their own fuckups (then again, there are SO many of them, it must be impossible to keep track).
Sad state that the ONLY thing Google seem capable of developing without royally fucking it up is advertising. Everything else they make may turn to shit (or just outright start out as shit from the get-go), but boy can they serve ads.