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Facebook Watch, a YouTube Competitor, is Pivoting To Older Audiences as Teens Tune Out and Publishers Balk (cnbc.com)
As Facebook struggles to find an audience for its YouTube competitor, Watch, the company has been talking to some media companies about focusing its efforts on audiences 30 years and older instead of teens and younger millennials. From a report: The move signals more troubles for Facebook's video ambitions. Expansion in video, messaging, and Stories are key for the future of Facebook, CEO Mark Zuckerberg said during a call with analysts in October.
Facebook has a youtube competitor? First time I've heard of it. Then again, that might be part of the problem. That, and its facebook.
I read at +2. If your post doesn't reach that level I will not see or respond to it.
C6gummer has no life and wants to pretend to be APK instead I guess. Get a rope, end the nazi faggot problem.
pity us oldies just don't trust FaceAche
Go well
I'm an old geezer and I want to watch.
How do I sign up for this "Facebook" thingy?
I don't read your sig. Why are you reading mine?
Teens and younger millennials are leaving Facebook, audiences 30 years+ are smart enough to have never trusted Facebook in the first place.
That leaves the even older audiences still using Facebook, but those are old enough to still watch cable/satellite and don't care about online videos.
As always, Facebook did a great job researching their target market!
#DeleteFacebook
Mark has realized his idea-child's growth may be malignant instead of benign.
As an aside, I'm wondering if the new content rules in the EU may have influenced this at all.
Make sure everyone's vote counts: Verified Voting
Facebook Watch? Never heard of it. Back to the Insight landing!
I do not want one on my wrist.
I do not want one on my screen.
I do not want one on my face.
I would not like Facebook anywhere.
--
#DeleteFacebook
rm -rf AS32934
I don't think Facebook is applying to the Apple strategy to videos.
The only opportunity to compete with youtube is to make a platform that doesn't censor Republicans or other conservatives, but in that area Facebook is actually worse. I'm a leftist, but it's pretty lame when a channel gets demonitized and then banned for "hate speech" just for supporting the president of the united states. This era will definitely be looked back on as dark times.
He has aged out of the advertiser friendly 18-34 range and must now embrace his old uncoolness.
And I've never heard of "Facebook Watch". I am their target demographic and I didn't know about it until today. For a company built on advertising and market research, they seem to fail at it a lot.
“Common sense is not so common.” — Voltaire
Most young people are totally disinterested in anything that has Facebook controlling it.
-- Tigger warning: This post may contain tiggers! --
Just when you thought you couldn't get any dumber, social media companies step in to help
You bring enough misery to those socially vulnerable people that you are nothing but damage to society.
The faster you go away the better and people can get on with their own lives instead of worrying about what others think. You have done *nothing* but exploit that using your platform.
To the thank you to the Chris!
Thank you, Christ!
FTFY
They have decided to go after an older demographic.
Sounds well thought out.
You'll know you've reached the older demographic when they have to whack the monitor whenever the vertical hold goes wonky.
Have gnu, will travel.
It's going to be less popular than YouTube and geared towards geezers. Boy, that sounds super-appealing, doesn't it? More to the point, since FaceBook as much as admits that their demographics are shifting older, what incentive is there for investors to presume continued growth?
if they focused on good implementation and simple terms of use they would win easily.
This post is sadly missing any reference to my hook nose. You could do better...
This tagline was transcoded to result in at least one smirk. If you experience failure to smirk, please consult your Gen
Facebook Watch: Hold My Beer
Oh goody-gumdrops. Here come more old hags with garish makeup & Inflate-a-Bras.
no one cares, go away.
Hi APK,
It was pretty obvious that you were responsible for this screed, but thanks for confirming.
Il n'y a pas de Planet B.
Facebook Watch requires a Facebook login. If I'm a content creator, I want to publish on a platform that makes it easy for eyeballs to see - all kinds of eyeballs - with or without accounts. ... and this is YouTube, not Facebook Watch walled-garden, which prioritizes Facebook monetizing the eyeballs over the publishers monetizing their content.
Just stop using Facebook garbage. Do you guys really think Zuckerberg (Mr. everybody else is an idiot) deserves to be so rich? Then stop using his bullshit.
I think that's the problem Facebook is facing -- the lucrative young market has already stopped using Facebook so now they are chasing after the less valuable older users
I have never threatened you in any way, and you and I both know it.
Il n'y a pas de Planet B.
What has pushed Facebook Watch to the fringes is how they do their ads, which are random and might be unskippable, so you will be watching a video that is quiet, get an obnoxiously loud ad at random times, making it not worth the time, nor the trouble to bother with FB videos. The ad frequency is so high that it (IMHO) seems to almost rival cable TV in frequency.
At least I can plunk some change down and get no ads on YouTube.
Facebook, on the other hand doesn't have a real organization of videos, and the videos they have tend to be glossy propaganda aimed for a pre-teen as opposed to stuff that actually one can learn from. Add the prevalence of ads with no way to really skip, and it means I go elsewhere for meaningful content. Yes, YouTube may be a pain when it comes to monetization, but there isn't a platform that is as good for both the publisher and the viewer.
It would help if they had a Roku app... or so a friend of a friend told me...
Just stop using Facebook garbage. Do you guys really think Zuckerberg (Mr. everybody else is an idiot) deserves to be so rich? Then stop using his bullshit.
I think that's the problem Facebook is facing -- the lucrative young market has already stopped using Facebook so now they are chasing after the less valuable older users
As a group though, don't older folk have more accumulated wealth they can spend?
gweihir KNEW u IMPERSONATE me https://it.slashdot.org/commen... c6gunner proves it https://linux.slashdot.org/com... & forgot to SUBMIT AC & used his registered 'lusrname' (he tried to mock me both BEFORE & after I FAIRLY challenged him to show he's done better work - he had ZERO).
I'd never "cry victim" to ne'er-do-wells (TROLLS, not all /.ers) either.
U EVEN HELPED ME https://science.slashdot.org/c... (& then realizing it you quit trying to make me look bad via what you thought were lies on hosts as "ME" IN YOUR IMPERSONATIONS of me e.g. https://tech.slashdot.org/comm... on speculative execution attack: Hosts PREVENT 'EM, joke's on you)
APK
P.S.=> 2nd to last link's KILLING U THAT U HELPED ME & got me to see if hosts stop portsmash/meltdown/spectre & yes - hosts WORK on 'em - U LOSE + FAIL a PORTFILTER TEST https://yro.slashdot.org/comme...