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Google Has a New Review Process For Handling Controversial Projects After Backlash Over Censored Search Product For China (businessinsider.com)

In the wake of reports that Google didn't follow normal procedure in the development of a censored search product for China -- with execs said to have circumvented standard company procedures and shut out important legal and security staffers from deliberations -- the search giant has announced a revamping of its internal review processes. From a report: This week, Google announced that it has established a formal process to review new AI-based initiatives that involve sensitive policy questions. The review structure was announced as a part of the company's six-month update to its AI Principles that CEO Sundar Pichai released in June. According to the report, one hundred reviews have been conducted so far, including a review of its facial recognition technologies for developers -- which the company decided to sideline.

"In a small number of product use-cases -- like a general-purpose facial recognition API -- we've decided to hold off on offering functionality before working through important technology and policy questions," Google wrote.
A Google spokesperson told Business Insider that Project Dragonfly was not one of 100 projects referenced in the report and did not face the scrutiny of the newly announced review process.

43 comments

  1. What about the old school review process by mobby_6kl · · Score: 2

    Imagine your project made the front page of NYT. Is it good for the company? Y/N.

    1. Re:What about the old school review process by froggyjojodaddy · · Score: 1

      If there's one thing I know that's true in business, it's that any review process designed to prevent illegal / unethical / wrong behavior is going to be circumvented 5 different ways from Sunday.

      In most cases, these "processes" or "audits" exist to be used against lower accountability staff rather than anyone at the C-Level

    2. Re:What about the old school review process by jellomizer · · Score: 1

      It will depend on the spin the NYT puts on it.
      The stuff I do for work would either be saving patients millions of dollars in medical costs, or be an abhorrent violation of their privacy (because they didn't read the HIPAA agreement that they signed)
      For almost every project that is big, there are trade offs that need to be taken. Such trade offs usually has someone on the loosing side. The goal is to make sure there are more people winning then what is being lost.

      Some one with the best of intentions can be posted by the media as being an evil mastermind just by changing the focus on the good to the side effects of every decision made.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    3. Re:What about the old school review process by jellomizer · · Score: 1

      Well that is normal. Blame will be pointed down until someone can no longer point anywhere, and take the brunt of a systematic problem, where they were just a cog in a broken system.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    4. Re:What about the old school review process by Anonymous Coward · · Score: 0

      In Google's case they'll either spin the subdivision off and sell it or just cancel the entire thing and pretend it never happened, while building a secret version of it in the shadows somewhere the public can't see. "Clean hands!"

    5. Re:What about the old school review process by ayesnymous · · Score: 1

      Any new project would probably result in billions of revenue, so yes it would be good for the company.

  2. Bullshspeak by Anonymous Coward · · Score: 0

    "In a small number of product use-cases -- like a general-purpose facial recognition API -- we've decided to hold off on offering functionality before working through important technology and policy questions,"

    Translation :

    We keep getting our dick caught in the spin cycle doing evil, so we're going to take an of-necessity step back and reevaluate just how evil the public notices we've become, for marketing purposes.

    1. Re:Bullshspeak by Anonymous Coward · · Score: 0

      They are a corporation, they should be amoral. If there is an opportunity to make money, they need to pursue it. If they do not, they are not doing what their shareholders (i.e. owners) are expecting them to do. Anyone that doesn't agree with the corporate mission or business choices can go work for someone else.

    2. Re:Bullshspeak by Anonymous Coward · · Score: 0

      " If there is an opportunity to make money, they need to pursue it." This is EXACTLY where duty to shareholders transforms into an excuse for anything, greed, malfeasance, fraud, anything at all. You're absolutely retarded.

      A company's value is determined by, at least in part, the public perception of and trust in that company's actions and actors. Chase a small profit off a cliff, you destroy everything you've built. It's moronic.

      This is what separates the Libertarian idiots on slashdot from actual CEO material of value, you don't understand the importance of a morality system on the bottom line and future prospects for your organization.

      Ultimate case in point : Trump's short term gambits and long term liabilities - all the way to Federal prison. By your logic, he still made money and thus nothing else matters. It's ridiculous. It's retarded.

    3. Re:Bullshspeak by Anonymous Coward · · Score: 0

      He's talking about corporate entities, you're talking about Donald Trump. How the fuck did you make that leap? Anyway, if one company decides not fulfill a niche, and profit while doing it, there will be a line of others that will (and drive the first company out of business). If you pass up opportunities to be successful, you will not be in business very long. Ethics are a cannonball you don't want to have dragging you down.

    4. Re:Bullshspeak by Anonymous Coward · · Score: 0

      You think Trump has no corporate entity or devil-may-care corporate stance attached to his name, eh? Derp.

      "Anyway, if one company decides not fulfill a niche, and profit while doing it, there will be a line of others that will" - And success is the job you don't take when doing so would undermine your core mission. Being in every niche is not a realistic strategy. Google is finding out that sometimes these small ventures can have outsized effects on their other much more profitable and necessary core operations. Again, this is what separates Libertarian idiots on slashdot from CEO material of value. You just don't have the sense to maintain your integrity and core values because you can't see the intangible long-term profits in them. It's your decision to be that doorman who moonlights as a drug dealer and pimp, sure you made extra cash, but what did you lose in the process? You don't even notice, and you rationalize your decision as a good one regardless of the eventual outcome. It's retarded.

      "Ethics are a cannonball you don't want to have dragging you down." - Now I see why your knee-jerk was to defend Trump. Lol.

    5. Re:Bullshspeak by Anonymous Coward · · Score: 0

      You are not really "in business" at all with your "strategy" - you are simply a whore. Your long-view is your next transaction. There's a reason you're not a CEO of a major corporation but try to give bullshit advice as if you were.

      Back in your cage of bones, Libertarian goon.

    6. Re: Bullshspeak by Anonymous Coward · · Score: 0

      Mark Zuckerberg, Sundar Pichai, Kamala Harris, and Hillary Clinton will be sharing a cell in the gulag soon. Yay gulag!!!1!

  3. And they'll follow that process by Kohath · · Score: 2

    Except when they don't.

    1. Re: And they'll follow that process by Anonymous Coward · · Score: 0

      Just like you!

    2. Re:And they'll follow that process by Anonymous Coward · · Score: 0

      Google's new mantra; A rule for thee, but not for me.

    3. Re:And they'll follow that process by Anonymous Coward · · Score: 0

      That's how it's always been - rules are just fine until they are too inconvenient. Same goes with human rights. The all mighty dollar is like gravity - it always wins at a certain threshold.
      Seems like a good application for machine learning - have people vote on historical cases of ethical vs. unethical decisions and the machine can be trained to weigh in on future ethics decisions.

  4. Never Admit They Exist by Anonymous Coward · · Score: 1

    Just like every other Defense Contractor building the American Prison Complex.

  5. How much does this matter? by Anonymous Coward · · Score: 0

    Ethical development of computers as smart as people? Yeah, sure. Why not draft up some ethical guidelines for murder while you're at it?

    1. Re:How much does this matter? by Anonymous Coward · · Score: 0
    2. Re: How much does this matter? by Anonymous Coward · · Score: 0

      Looks perfectly fine to me. When you are at war, a lot goes. Besides bush started the war. Obama finished it.

    3. Re: How much does this matter? by Anonymous Coward · · Score: 0

      Obama _expanded_ the war. It's still not finished.

  6. The Jiminy Cricket Project by SuperKendall · · Score: 1

    What Google needs to do is hit someone that has a sense of ethics and a. moral code, and have them approve all other project concepts.

    That's definitely not an internal hire though...

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re: The Jiminy Cricket Project by Anonymous Coward · · Score: 0

      Yes,after that person is subjected to a beat down like you suggest, they will do what Trump demands.

    2. Re:The Jiminy Cricket Project by swillden · · Score: 1

      What Google needs to do is hit someone that has a sense of ethics and a. moral code, and have them approve all other project concepts.

      That's definitely not an internal hire though...

      You don't think the people who publicly protested the Dragonfly project would qualify?

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    3. Re: The Jiminy Cricket Project by Anonymous Coward · · Score: 0

      They didn't publicly protest censorship and partisan manipulation of US search results. So fuck no, they don't qualify.

  7. slashdot censorship by Anonymous Coward · · Score: 0

    I submitted USA's own mass surveillance program 'Hemisphere' and that story NEVER got published. https://www.eff.org/deeplinks/...

    Does CIA/NSA has / . on its payroll?

    1. Re: slashdot censorship by Anonymous Coward · · Score: 0

      It's because it was a repubtard program. They don't want us to know about all the evil they sanction.

  8. Re:The Kendall-Pinochio Nose Expansion Project by Anonymous Coward · · Score: 0

    get help

  9. Re:The Kendall-Pinochio Nose Expansion Project by Anonymous Coward · · Score: 0

    get raped in prison

  10. Dog and pony show by Anonymous Coward · · Score: 0

    This is just damage control for the media since they got "caught". Meaningless.

  11. Don’t be evil? by ruddk · · Score: 1

    Seems like “don’t be evil” would have filtered that out.

  12. Seems their dog food policy would work fine by Solandri · · Score: 1

    "Dog food" = eating what you make. So if they're working on a censored search engine, just force the people making it (and the managers pushing the project) to use it themselves all the time. If they like it, they will work to make it more effective at censoring (i.e. filtering). If they dislike it, they will work to make it less effective at censoring (i.e. include more relevant search results). And the end product you get is one that's better for the users regardless of what the project's stated goals were.

    1. Re:Seems their dog food policy would work fine by Anonymous Coward · · Score: 0

      In this case the product is Chinese citizens and the consumers are Chinese government. So dogfooding doesn't make a lick of sense.

  13. larry page and sergey brin by Anonymous Coward · · Score: 0

    Have now realized they have bolshevism in their blood

  14. As if this will change anything by Anonymous Coward · · Score: 0

    Dragonfly has taught the people involved that liberal American developers can't be trusted. So next time they'll do it as a completely black project, entirely of-site - maybe even using devs from a third-world country, because the budget requirements would be so much lower - and launch it, and by the time the Western world sits up and takes notice, the project will be making Google so much money that there's zero chance of it being shut down.

  15. Manufacturing trust by Anonymous Coward · · Score: 0

    If their old process led to the censorship project, why should we expect their new process to be any better?
    They will probably just use vague feel-good words that make the process look good in theory and just abuse the ambiguities to do whatever they want in practice.
    I wonder if the new process focuses on harsh penalties for whistle-blowers. Let's be honest, it wasn't the project itself that hurt Google, it was people finding out about it that did.

  16. Here are some controvertial projects for review: by Anonymous Coward · · Score: 0

    1. Skewing the Google search results in favor of larger, established websites over smaller ones.
    2. Skewing the Google search results on political, social and economic issues in favor of "trusted sources" - i.e. US corporate media, and removing results of left-wing and right-wing critics of existing policy.
    3. Sending a copy of all of your users' communications and tracked online behavior to the NSA, like Edward Snowden revealed.

  17. Re: The Kendall-Pinochio Nose Expansion Project by Anonymous Coward · · Score: 0

    Partisan Democrat cyberstalkers sure do love rape!!

  18. Re: Here are some controvertial projects for revie by astrofurter · · Score: 1

    Remember when Google used to be _good_ at searching the web? I do...

  19. Re: Here are some controvertial projects for revi by Anonymous Coward · · Score: 0

    Yes. It seems like Google is stagnating in maintaining it's core competency - the search engine. There's an active arms race of people attempting to subvert the mechanisms of Google search for profit (seo.) This means that the lions share of developer brainpower is being spent at an escalating rate to simply maintain status quo, without expanding the part of its search capabilities. This makes Google vulnerable, I think. If they fail to defend against leveraged seo tactics, they lose the only thing that makes them money - credibility in advertising. If they hunker down and play out the arms race, they're going to lose - it's a form of information warfare with highly valuable (and legal) incentives to game their platform. Information warfare is played out in an asymmetric, nonlinear way, in which the effects of 10,000 separate individuals exhibit an exponential bias, whereas when 10000 people are congregated in governance, station, position in the hierarchy, and social identity, their cumulative effects mostly sum linearly.

    Geniuses and outliers can turn such a battlefield on its head, but there are far more highly intelligent people not working for Google than smart people who do. In terms of equivalent iq and taking into account the entire global reach of Google, it's probably not unreasonable to think that they're outnumbered by a factor of between 10 and 50. That army of seo optimization experts, marketers, and web designers all represent a constant market pressure, and since Google isn't allowed to sacrifice short term gains for long term stability, they can't afford to spend what it would take to deliberately innovate past their state of the art search algorithm (thanks, US Corporate law.)

    So yeah, they're vulnerable. Someone could come along and develop a truly useful, next level search solution that surpasses every known matrix of search as we know it, and Google would begin its long, slow decline.

    Or it'd whip out a couple dozen IP lawyers, tangle the product up in court, settle through buying rights, or convincing a judge that they already held such a patent and incorporate it into the platform. They've got enough money that they can stifle any market, and they're the information gateway already.

    Maybe it is time to break them up under anti-trust. And hell, while they're at it, whip up some sane legal protections for individual privacy and personal data. I'd also like a pony, a helicopter, and a shoebox full of fifties, as long as I'm dreaming.