Netflix Permanently Pulls iTunes Billing For New and Returning Users (venturebeat.com)
An anonymous reader shares a report: Netflix is further distancing itself from Apple's 15% iTunes tax bracket. Earlier this year, the streaming giant enabled iOS users in more than two dozen markets to bypass the iTunes payment method as part of an experiment. The company now tells VentureBeat that it has concluded the experiment and has incorporated the change globally. "We no longer support iTunes as a method of payment for new members," a Netflix spokesperson told VentureBeat. Existing members, however, can continue to use iTunes as a method of payment, the spokesperson added. Additionally, the support rep added that customers who are rejoining Netflix using an iOS device, after having canceled payment for at least one month, also won't be able to use iTunes billing. The move, which will allow Netflix to keep all proceeds from its new paying iPhone and iPad customers, underscores the tension between developers and the marquee distributors of mobile apps -- Apple and Google.
I expect Netflix will be passing the savings on to their loyal customers then...
Netflix has a name for itself. 15% is way too much for a service with that much name behind it.
For the small company, paying with iTunes is probably a safer bet, as they can bank their payments behind Apples goodwill (This is an accounting goodwill, not charitable goodwill). Customers know Apple payments and more or less trust it is secure or at least if it goes too wrong a big company can backup the losses. But for Netflix this isn't the case. I have just as much trust giving Netflix my Credit Card number as I do giving it to Apple.
Apple should realize that and probably give them a discount on their fee amount, as the key service they would be offering Netflix would be just payment option convince, which would probably put it in the 5% Territory.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
"Apple pulls Netflix from App Store; shifts focus to Apple original paid programming"
If Netflix is smart, they will become a payment processor for all iOS apps, charging 3-5%, and then after doing that that they can go after PayPal. If they do it, Apple will have to fold.
As the two controlling stakeholders of the entire smartphone market -- now that Palm, BlackBerry, and Microsoft have exited -- they have formed a very clear cartel, whether it's literal or implicit.
There is no competition between the two giants and that benefits them just fine. At least on Google's platform you can bypass their purchasing pipeline if you bypass the Google Play Store (but only if you're big enough to market it yourselves, akin to Fortnite). Another story suggested that Fortnite, on iOS alone, was making $1.3M per day. That means that Apple is making $195K per day, just for receiving an API call that a company like Epic doesn't want to make.
I have always contended that it's anti-competitive and monopolistic of Apple to require vendors to use their purchasing APIs for all digital goods made on iOS. It makes perfect sense for them to want you to use them, and they're terrific for small shops that are getting started. But for Amazon, Netflix, Microsoft, and even Spotify to be forced to use them is ridiculous.
They have their own purchasing systems in place and it makes their lives harder to integrate with Apple's just because Apple forces it. So either prices go up to users on the platform (Spotify subscriptions to users foolish enough to use iOS to do it), items are not purchasable on the platform (e.g., Kindle books via the Amazon app), or Apple takes a massive cut (15%!) of something they have nothing to do with.
All of that said, Apple does deserve some way to monetize otherwise "free" apps that are monetizing Apple's iOS userbase, but forcing digital sales through an Apple-made API call is not it. But, at the end of the day, I don't care about that solution because Apple has the money and time to figure it out even if a court were to cut off their revenue line.
oh look, Black Mirror's interactive movie "Bandersnatch", which is on Netflix, doesn't work on Apple TV. Must be one of them there coincidences.
Apple is gouging, there's no doubt about that.. Wondering why the article's author just had to throw Google under the bus too?
Before Apple bans the app?
i just wish apple or microsoft would fix the error 2503 bug that keeps coming back again and again when install apps related to iTunes and plugging in iPhones into Windows 10.. crazy relationship there.. let the bug fest continue...until Windows does not let iTunes install anymore with both 32 and 64 bit drivers simultaneously.
seeing this happen more and more from different monthly subscription services. wondering how long it will be before apple pull the apps from their store.
Fuck Apple. Let the sheep bleet all they want but apple is evil.
I used to load up on discounted iTunes gift cards on Black Friday... some years I could get them 30% off (Walgreens), this year I got only 20% off at Best Buy. Then use them to pay for my Netflix, Apple Music, and iCloud storage.
Fuck apple. The more companies that distance themselves from apple the better. They are a fucking cancer in the industry.
That's new. Until this month (December 2018), Apple Music worked on Android phones but was deliberately incompatible with Android tablets. (Source: Engadget)
Considering that content providers like Disney are opening their own distribution channels this could end badly for Netflix.
And I am not going to subscribe to a lot of streaming providers either.
Credit card information got lost. Donâ(TM)t know how /. managed that.
Or it could just be that there are so few people using Android tablets which are made by the same manufacturer and the same version of android to make it worth the bother to develop and debug it at the current time.
What? Isn't iTunes the thing causing everyone to not use Apple products? So confused right now.
Samsung tablets are made by the same manufacturer and run the same version of Android as Samsung phones. The only differences are screen size and inability to dial the PSTN or receive SMS. What "debugging" was needed just to turn off the flag that blocks Google Play Store from offering the application to users of devices with large screens?
This is a noop. My TV doesnt use an apple os. Who the fuck watches video on teeny tiny screens anyway? If they're THAT stupid, they deserve to pay more.
Use a gift card? Man, you fan boys are stupid.
Do feel free to humor me, what the hell do you even mean here. This made zero sense.
Also, HBO is huge and won't be shady and be difficult to stop.
Ask me how I know you have never had cable.
Also, there's a credit card chargeback, even then.
Even when? What on earth are you talking about here?
If I subscribe to HBO on iTunes there is no "chargeback". If I cancel HBO when I choose, it finishes out the month I paid for and then it's over - HBO never had my card so they cannot charge anything, Apple simply stops handing over my money to them at that point.
It is so easy to do in fact I will pretty much never subscribe to anything again without going through iTunes...
Netflix and Amazon get grandfathered in since I subscribed to them before they offered IOS paths for payment (Ok, Amazon never did) and I don't force ever canceling either. Other services I use from time to time and might subscribe for a few months, then decide I don't need it anymore.
"There is more worth loving than we have strength to love." - Brian Jay Stanley