Slashdot Mirror


Ubisoft Apologizes for The Division 2 Email Promising a 'Real Government Shutdown' (pcgamer.com)

Ubisoft, the game studio behind upcoming title "Tom Clancy's The Division 2", has apologized for an email that made light of the U.S. government shutdown that ended a week ago. From a report: Ubisoft sent out a marketing email for The Division 2 earlier Thursday which prompted a quick retraction. The email was an invitation to the game's private beta, with the subject line: "Come see what a real government shutdown looks like in the Private Beta".

Not long after the email was issued, the publisher sent a retraction. "A marketing email promoting Tom Clancy's The Division 2 was sent in error today. This was a grave breakdown in process and we apologize for this error and the offensive subject line of the email. We recognize the very real impact of the United States government shut down on thousands of people and did not intend to make light of the situation."

63 of 150 comments (clear)

  1. OUTRAGE by MightyYar · · Score: 5, Funny

    Too late... OUTRAGE

    --
    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    1. Re:OUTRAGE by penandpaper · · Score: 4, Insightful

      I don't know what is going on. But I can assure you that whatever it is I AM OUTRAGED!!!

      Let me inform my Twitter followers about how outraged I am. Surely we can get someone fired if we try!

    2. Re: OUTRAGE by Anonymous Coward · · Score: 1

      I am outraged that the government shutdown ended before I could launch a food drive for the poor deprived government workers. I have three jars of peanut butter of a brand it turns out I don't like that I planned to donate to the hungry out of work government workers .

    3. Re:OUTRAGE by jellomizer · · Score: 2

      Well I think it is a lot like 9/11 jokes made in the early 2000's. Not necessarily extremely offensive, but poorly timed, as a lot of federal employees, are still feeling the pain from the current shutdown. If this was released in a few months (assuming no more shutdowns) I would guess the humor in the statement would be better received. We make jokes about death and dying all the time, but we don't do it in front of someone who just lost a loved one.

      But I expect the retraction was less to prevent outrage, but the accidental political slant that could be implied in the message. The majority of the US population has blamed the President and the Republican party more for the shutdown then with the Democrats. So the GOP tried to keep the spin about it only being a partial shutdown, and it isn't as bad as we think (The democrats would do the same if they were to be blamed for it). However the way it was worded, it almost thinks that Ubisoft was endorsing the Republican position, which for marketing that would mean you might turn off half of the population in this era of tribal partisanship.

      I think this is less outrage, but possible customers going yea ill skip this, because it is isn't for me.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    4. Re: OUTRAGE by cayenne8 · · Score: 4, Insightful
      Geez....

      WTF is everyone so damned wimpy and scared of offending anyone?

      I mean, wow...so much for jokes, or even free speech if taken to the far extreme (and people do seem to be trying for this).

      I mean, get a sense of humor.

      Quit looking to be offended. If you don't like something that was said...just fscking ignore it.

      Surly you have something better to be doing?

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    5. Re:OUTRAGE by cayenne8 · · Score: 4, Funny

      Well I think it is a lot like 9/11 jokes made in the early 2000's.

      What does NASA stand for??

      Need Another Seven Astronauts....

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    6. Re:OUTRAGE by supremebob · · Score: 4, Interesting

      The cynic in me thinks that Ubisoft's "outraged retraction" was just part of the marketing plan.

      Hey... it worked, right? You now have Slashdot and other media outlets talking about The Division 2, a game I've never heard of until now.

    7. Re:OUTRAGE by supremebob · · Score: 1

      More like the marketing team realized that they would get even more publicity for the game by issuing an apology and getting the mainstream tech press interested in the product.

    8. Re:OUTRAGE by AmiMoJo · · Score: 4, Insightful

      I don't think there actually was any outrage... It seems that they sent the retraction email a few hours later, and when you look on Twitter and Facebook there is basically nothing.

      Seems like they manufactured a fake outrage for marketing purposes. Should provide fodder for meta-outrage industry I guess.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    9. Re:OUTRAGE by Anonymous Coward · · Score: 1

      Well I think it is a lot like 9/11 jokes made in the early 2000's.

      Nope. People died in 9/11, no laughing matter. A shutdown is no worse than other massive layoffs. At worst, you get some powerty. But people survive.

    10. Re: OUTRAGE by Dirk+Becher · · Score: 1

      Thats the premise of the internet. Everyone with a Twitter account can send other people to hell and make them feel guitly for it.

    11. Re:OUTRAGE by MightyYar · · Score: 1

      Well, I mean, I was mocking the whole OUTRAGE thing.

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    12. Re:OUTRAGE by TechyImmigrant · · Score: 1

      It worked. I wouldn't have heard of it otherwise.

      --
      I should use this sig to advertise my book ISBN-13 : 978-1501515132.
    13. Re:OUTRAGE by Obfuscant · · Score: 1

      I am outraged you are mocking such a serious issue.

    14. Re: OUTRAGE by Translation+Error · · Score: 4, Informative

      Enh. Ubisoft realized that people who literally couldn't afford food and had to go to shelters as a result of the shutdown might just get pissed off at receiving an email saying, "Please, you want to see what real problems are like? Buy our game!" And they further realized that pissed off customers who just had money problems are very likely to respond by not buying your expensive new game(s).

      --
      When someone says, "Any fool can see ..." they're usually exactly right.
    15. Re:OUTRAGE by fahrbot-bot · · Score: 3, Informative

      I don't know what is going on. But I can assure you that whatever it is I AM OUTRAGED!!!

      Let me inform my Twitter followers about how outraged I am. Surely we can get someone fired if we try!

      Damn. This sounds like a Trump rant but, with the username "penandpaper", you're obviously not him. :-)

      --
      It must have been something you assimilated. . . .
    16. Re:OUTRAGE by MightyYar · · Score: 1

      You spelled it wrong. It's OUTRAGED.

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    17. Re:OUTRAGE by Obfuscant · · Score: 1

      Too soon.

    18. Re: OUTRAGE by cayenne8 · · Score: 1, Flamebait

      Enh. Ubisoft realized that people who literally couldn't afford food and had to go to shelters as a result of the shutdown might just get pissed off at receiving an email saying, "Please, you want to see what real problems are like? Buy our game!" And they further realized that pissed off customers who just had money problems are very likely to respond by not buying your expensive new game(s).

      Anyone that can't afford the video games, has more important things they should be doing rather than bitching. And if they can't afford the games in the first place, why would the company care, they weren't going to be customers anyway.

      And these people....losing a week/months pay and they are out on the streets?

      I think this need to be a wake up call that they need to start saving money....living below the level they are now and spending less, so that they have a saved reserve to fall back on.

      These govt jobs are not poverty wages...they should be able to live on those salaries and save. If they can't, then they seriously need to evaluate their lifestyles, live within their means and quit trying to keep up with the Joneses.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    19. Re:OUTRAGE by penandpaper · · Score: 1

      Haha! Charade you are! I am Trump.

      I use /. for more intellectual conversations particularly about unicode and emacs. I would dabble in systemd but I refrain from such childish discussions because my genius is better suited for character dissuasions.

    20. Re:OUTRAGE by penandpaper · · Score: 1

      But people survive.

      I died a little on the inside which is just like 100 911's.

    21. Re:OUTRAGE by penandpaper · · Score: 1

      Not soon enough.

    22. Re: OUTRAGE by ceoyoyo · · Score: 1

      I suspect Ubisoft doesn't care much about people who "literally can't afford food."

      They are concerned that they can't quite pull off Rockstar-esque fuck the twitter outrage.

    23. Re: OUTRAGE by inking · · Score: 1

      That’s such utter bullshit. What, they can’t get a short-term loan during an economic boom? Give me a break.

    24. Re:OUTRAGE by inking · · Score: 1

      A salary payment being delayed vs. dying in a collapsing skyscraper. Totally comparable.

  2. Ended? by Anonymous Coward · · Score: 2, Informative

    > that made light of the U.S. government shutdown that ended a week ago.

    Did someone misread Trump's tweets? The shutdown has not ended, it is only "suspended". His tantrum resumes on February 15 if he "doesn't get his wall".

    1. Re:Ended? by Impy+the+Impiuos+Imp · · Score: 1

      How dare anyone make fun of that! Grrrrrrr!

      --
      (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
    2. Re:Ended? by cayenne8 · · Score: 1, Interesting

      So you thought building a $20 billion dollar wall would do something? People already have ways over the existing wall, they don't need to go to one of the points where there is currently no wall. A $10 ladder works if you're desperate.

      Well, all sorts of barriers work.

      Walls work...just ask China.

      On a lighter note....if no wall, why not just get our best military snipers and let them practice at the border.

      Hey, sounds like a good place for land mines...make them WELL MARKED and mapped out, but put those along the border and let's see if that drops illegal crossings.

      That would be a lot cheaper and easier to manage and monitor than a ton of fragile electronic drones flying around 24/7.

      Make a nice, wide no man's land, well marked with land mines....?

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  3. I thought it was funny by Kargan · · Score: 1

    Both in the context in which it was meant and also the fact that this actually happened, which was obviously going to require an apology.

    --
    Palaces, barricades, threats, meet promises
    1. Re: I thought it was funny by phantomfive · · Score: 2

      From a marketing perspective, it may have been worth it. Certainly more people heard about this game than otherwise would have.

      --
      "First they came for the slanderers and i said nothing."
    2. Re: I thought it was funny by 93+Escort+Wagon · · Score: 1

      I'm not a gamer, so I'm not the target demographic - but I thought this was very clever and funny.

      --
      #DeleteChrome
    3. Re: I thought it was funny by kenai_alpenglow · · Score: 1

      What's the name of the game?

    4. Re: I thought it was funny by slipped_bit · · Score: 1

      Yep. There's no such thing as bad publicity.

    5. Re: I thought it was funny by Kargan · · Score: 1

      Tom Clancy's The Division 2

      --
      Palaces, barricades, threats, meet promises
  4. Re:WTH by Impy+the+Impiuos+Imp · · Score: 1

    Wait until apps that track you and pop up a harassment icon over your head in augmented reality appear, so people with opposing opinions can harass you.

    --
    (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
  5. Brilliant Marketing. by Fly+Swatter · · Score: 1

    ..Considering the way politically charged topics make it to news sites everywhere, regardless of that sites primary subject. They hit a home run.

    1. Re:Brilliant Marketing. by inking · · Score: 1

      I like Ubisoft a lot more now than I did an hour ago.

  6. I also thought of simulating the real thing by evanchik · · Score: 1

    in a game of course. but then thought, nothing could simulate this debt we are in, it would cause wide spread panic when they FF to 2024 or higher

  7. Cave in by Impy+the+Impiuos+Imp · · Score: 1

    To correct the situation, tell them you will not be buying their product because they caved on a silly joke.

    If it matters.

    --
    (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
  8. Considering the source... by sunking2 · · Score: 1

    PCgamer. No surprise they would put this up.

  9. Re:Oh come on! Have a little humor! by bob4u2c · · Score: 1

    I wasn't outraged before. But after reading that you weren't outraged either, I'm now outraged that you weren't outraged! But I see that you did become outraged, so I'm all better now.

    p.s. the dildo thing was TMI, please seek help.

  10. Re:Oversensitive by jellomizer · · Score: 4, Informative

    Say that to the people who have for the first time needed to go to food pantries so they can eat for the week.
    It is a funny statement, just not timed correctly. In a month or so, it would be much more funny. Right now the joke is under "too soon".

    I really don't see angry people rioting in the streets from this, just some nasty emails saying they were insensitive to the pain they just had.
    In a few weeks the paid would be gone, as they get there checks.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  11. Re: WTH by Anonymous Coward · · Score: 1

    Wait until people can hack your brain and literally manufacture your perception of reality.....oh wait...We are pretty much there

  12. Still waiting for them to apologize for Uplay by Anonymous Coward · · Score: 1

    what a effing trainwreck that thing is.

  13. Re:I'm OUTRAGED at the OUTRAGE! by cayenne8 · · Score: 2, Insightful
    Actually, I think one of the main things we all might need to observer from this record long govt. shutdown.

    Being that I think they said about 1/3 of the Federal Govt. was shut down for that long and the majority US citizens didn't even notice, and didn't have it really come close to having an effect on their daily, normal lives....says something.

    I think it says, we could do just fine with a WHOLE lot LESS Federal govt., and less govt. workers.

    I think that's something we should look at as we look back upon this record setting shutdown.

    If only the "essential" folks stayed on, and the US didn't really have any major type of failure (I don't consider a little trash in parks as a major catastrophe)...then I think we need to seriously ask if all those folks that were not on the job, are actually really needed on those jobs?

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  14. Re:I've decided to not care by kenai_alpenglow · · Score: 1

    HR is calling--they want you to report at once.

  15. Re:I'm OUTRAGED at the OUTRAGE! by Anonymous Coward · · Score: 2, Insightful

    Being ignorant of the wide-ranging and long-lasting effects of the shutdown is not proof that small government works. They turned half a million people into indentured servants just so you wouldn't be severely impacted in the short-term by a true government shutdown.

  16. Re:I'm OUTRAGED at the OUTRAGE! by lgw · · Score: 1

    Yup, there's a huge gap between where we are no an anarchy. We could do with 1/3rd fewer government employees. Woudn't have much effect on taxes, as most of the budget is checks mailed to the old and the poor, not the salaries of current government workers, but hey every little bit helps.

    --
    Socialism: a lie told by totalitarians and believed by fools.
  17. It was the same in the 80s by greythax · · Score: 1

    I remember this joke on the playground the very next day.

    Were Christa McAuliffe's eyes blue? Yes, one blew this way, and the other blew that way.

    1. Re:It was the same in the 80s by Anonymous Coward · · Score: 1

      Hundreds of them.

      Why did Christa McAuliffe win teacher of the year?
      She only exploded in front of her class once.

      What's the last thing she said to her husband?
      You feed the kids, I'll feed the fish.

      How do we know what brand of shampoo she used?
      Her head and shoulders washed upon the beach.

      I've always felt that jokes are how we immortalize something and yet take the sting out of it at the same time. Were there any good Columbine jokes?

    2. Re:It was the same in the 80s by ncc74656 · · Score: 1

      Yeah, it didn't take long at all for those jokes to start flying around back in the day.

      Why do NASA engineers drink Coke?
      Because they couldn't get 7-Up.

      Stalin on dark humor.

      --
      20 January 2017: the End of an Error.
  18. Re: Oversensitive by Obfuscant · · Score: 1

    Sorry, for me two paychecks a month is $10,000. If I lost my job I do not have $10,000 in the bank to cover a month of no income,

    I believe the commonly stated goal is that you should have three months backup.

    Perhaps a short-term goal should be for you to figure out how not to spend $10,000/month, even if you keep doing it. If you have to spend that much just to survive, then you have overextended yourself somewhere. Maybe too big a mortgage, too big a car payment, or you're a wage slave to the credit card company finance charges.

    Of course, if you lost your job you become eligible for unemployment.

  19. I'd probably be more empathetic about this if anybody cared about political jokes that offend in other directions, e.g. "don't like abortion, don't have one, har har."

  20. Ubisoft is full of a bunch of sniveling gutless co by dimmthewitted · · Score: 1

    Ubisoft is full of a bunch of sniveling gutless corporate clowns.

    They should have held their ground.

    The email marketing strategy was hilariously appropriate for "The Division" franchise and on point.

  21. Re:Oversensitive by cascadingstylesheet · · Score: 1

    Say that to the people who have for the first time needed to go to food pantries so they can eat for the week. It is a funny statement, just not timed correctly. In a month or so, it would be much more funny. Right now the joke is under "too soon".

    "Don't like abortion? Don't have one, har har"

    Sadly, an abortion won't go away in a month or so.

    Some political jokes are more equal than others, I guess.

  22. Re:I'm OUTRAGED at the OUTRAGE! by omnichad · · Score: 1

    The promise of back pay is what they were indentured under. It's not even technically wrong.

  23. Re:Oversensitive by fatwilbur · · Score: 1

    Give me a break, the context and timing just reinforce that people are overly sensitive. If you are working a federal government job, then you have stability and stable income. If you needed to leverage a food bank after one month of no paycheck, that's piss poor planning on their part. What happened if a TRUE disaster happened, even so much as god forbid an actual layoff from a government job?

    That and the fact anyone with a heartbeat and especially a government job can get credit nowadays, credit history be damned.

  24. Re: Oversensitive by fat_mike · · Score: 1

    Where the hell do you live that $10,000 a month isn't enough to cover your costs of living and save some money?

  25. Re: WTH by bob4u2c · · Score: 1

    Giant flaws in your logic.
    1. The "wealthy" already have personal jets and don't need to go through TSA.
    2. Hotels still have people traveling by car, and train. So they would stay open.
    3. Restaurants still have regulars. Families do like going out to eat once in a while.
    4. The wealthy already complain to Trump, he just doesn't care.

    Also the TSA really isn't needed, airports ran just fine before them, and would run fine without them. Apparently we just needed to be entertained while we waited so the "TSA Players" play company was funded to fill that need. Personally I'd just rather have some military personal with assault rifles on the flight sitting in the back. Clear sign that if you want to start some trouble on a flight, they will finish it.

    There was a simple solution to congress though. Tell Trump he needs to cut 2x as much from the budget as he's requesting, or he needs to approve the same amount to the support of the arts. That is what congress is suppose to do, negotiate so that both sides win.

    Of course negotiating won't fly either. Why? The issue is not about the money, or keeping people out, or any one of the many reasons cited by either side. The reason is they don't want him delivering on a campaign promise, even if its a token act. The current action out of congress is just to simply Resist. Resist everything! Don't think about it, just Resist. Why are we Resiting again? Never mind, RESIST!

    I'm just hoping this goes on long enough that everybody see's the candidates for what they are and votes everybody out. But I guess that might go a long way to draining the swamp I keep hearing about. So just keep resisting and get kicked out allowing the other side to win, or negotiate and be seen as traitors and get kicked out.

    P.S. don't forget to Resist!

  26. As Pierre Desprges said by manu0601 · · Score: 1

    As Pierre Desprges said:

    One can laugh about anything, but not with anyone.

  27. Re:it didn't impact me by dohzer · · Score: 1

    If the shutdown didn't, then what did make impact with your head?

  28. sole person? by sad_ · · Score: 1

    who decides to send these things out?
    i imagine many meeting were held were people brainstormed about what to do, somebody picked one of the proposols, then another group probably got to work on the actual execution, resulting in several drafts, somebody picked one that would be used and it got send out.
    none of the people involved thought it was going to an issue?

    --
    On a long enough timeline, the survival rate for everyone drops to zero.
  29. Re: WTH by bob4u2c · · Score: 1

    1. goes by by once the Air Traffic shuts down.

    Please explain this? How does stopping the screening of passengers shut down all air traffic? You really think the person looking at you, your id, and your ticket for 30 seconds prevents anything? Or that the x-ray machine which shows metal objects as a black mass on a black background catches anything? Its theater, all a show for the amusements of. . . well I'm not sure who this amuses. You want safety, hire people trained to profile crowds and a few armed guards at the doors. It costs less and is way more effective than any TSA agent would be.

    2. Hotels are usually under 1/2 filled. Also its not hard to staff appropriately. Third, not everyone staying at a hotel takes a plane, people do drive, take a bus, or train across country.

    3. Secondary money, oh I see, you think that people who can barely afford to make it month to month are propping up the restaurant business. I'm not saying there won't be a decline, but its not the crash your thinking.

    4. 66%, are your freaking serious? It takes tons of work just to get more than 50% to vote for something! Top that off with all it takes is one person to say "Hey, I'm adding a wall rider to that bill" and its dead. Back to square one. No you want legislation through, you need to compromise. I give you some of what you want, you give some of what I want. Now I've seen one side do this; the other side has dug in their heals and won't compromise on their principals (ie: its my candy, you can't have any; sorry thinking congress makes me think about my kids fighting over some gummy candy for some reason. Candy that was given to them for free mind you).

    Book that flight for Disney? Really, I hate Disney (lets start there). Second, I can drive; anywhere in the country at any time. Third, how is it that your so sure people will stop going to hotels and out to eat, but the Disney vacation, nope can't cut back on that.

    Plane travel is not the only means of going from one place to another. There are also trains (which suck because they have to stop at every place in between) and buses (again suck because of the stops and transfers). Planes suck as well (the theater, mandatory safety lectures, waiting to take off/land, waiting for luggage, ie), but at least the flight is faster so you spend less time in misery. I would advocated for a pain free experience; ie I show up, get my ticket, luggage checked, and a pill. I take that pill and about 5 minutes later I'm out. Next thing I know I'm at the destination airport and my luggage is there and I can go. I arrive at my destination with no hassle and well rested.