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Starbucks' Music Is Driving Employees Nuts (www.cbc.ca)

An anonymous reader quotes a report from CBC.ca: You may not give a second thought to the tunes spinning on a constant loop at your favorite cafe or coffee shop, but one writer and podcaster who had to listen to repetitive music for years while working in bars and restaurants argues it's a serious workers' rights issue. "[It's] the same system that's used to [...] flood people out of, you know, the Branch Davidian in Waco or was used on terror suspects in Guantanamo -- they use the repetition of music," Adam Johnson told The Current's Anna Maria Tremonti. "I'm not suggesting that working at Applebee's is the same as being at Guantanamo, but the principle's the same."

Earlier this year, irritated Starbucks employees took to Reddit to rage about how they had to listen to the same songs from the Broadway hit musical Hamilton on repeat while on the job. One user wrote that if they heard a Hamilton song one more time, "I'm getting a ladder and ripping out all of our speakers from the ceiling." As a solution, he suggested health inspectors could enforce better working conditions, or a tip line could be created for people to report poor working conditions, like repetitive music. Another solution? Communication, says neuroscientist Jessica Grahn. She studies music, which science has shown to be one of the strongest influencers of mood, she said. It can calm dementia patients struggling with depression or anger, or increase our endurance when we're working out. However, there are downsides to the power of music. Unlike how we can close our eyes to things we don't want to see, we can't close our ears to sound. Having control over one's environment can make a big difference, said Grahn, which is why she recommends employers and employees talk about why certain music is being played, or what they can do to switch things up.

36 of 267 comments (clear)

  1. I sympathize by sgunhouse · · Score: 2

    We used to have a 4 hour tape loop that they used for 3 months at a time. It took a couple of weeks, but you did get tired of hearing the same songs in the same order every day.

    Given that a simple old ipod shuffle could hold a couple of days worth of music and change things up automatically, why would any business use a tape loop these days?

    1. Re: I sympathize by Anonymous Coward · · Score: 3, Informative

      Licensing four hours of music is cheap compared to licensing what even the tiniest of iPods can hold.

    2. Re:I sympathize by phantomfive · · Score: 4, Interesting

      In Yodobashi in Japan, they have this on loop all day long. Over and over. It gets to you pretty quick.

      --
      "First they came for the slanderers and i said nothing."
    3. Re:I sympathize by sheramil · · Score: 2

      A long time ago, I would frequent a store in Collingwood, Melbourne, that sold Amiga hardware. At one point they were demonstrating an audio sampler by playing an eleven second loop of John Farnham's hit song "You're the Voice", starting at https://youtu.be/tbkOZTSvrHs?t... .

      Apparently, this loop ran all day. I don't know if any of the store clerks went postal, but I can easily imagine it.

    4. Re:I sympathize by AmiMoJo · · Score: 3, Funny

      I can never get over how banal the lyrics are. "Convenient shopping in the middle of the Chuo line, easily accessible from Shinjuku on the Yamanote line?" I'm already here!

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    5. Re: I sympathize by gl4ss · · Score: 2

      You generally either pay to be able to play music at all or maybe a cost per play so I can't see that the length of loop makes any difference.

      if you're big enough you can license it directly and keep the inspectors for that stuff away, I suppose.

      same for public domain music. note that this is not possible even in some countries if you don't find artists and composers not signed up on local riaa/mpaa equivalent. also they might play that crap on purpose to drive people away..

      generally, in a western country, a place like that would just pay a fee per month depending on how many people there are place for(and the cache then gets distributed to top radio played artists regardless of what music was actually played in the bar. it's like a mafia really. level 3000.

      --
      world was created 5 seconds before this post as it is.
    6. Re:I sympathize by fuzzyfuzzyfungus · · Score: 2

      It would not be at all surprising if the tape loop is quite deliberate:

      Starbucks(along with most other retail establishments) has clearly gone to a lot of trouble to establish a particular 'feel'/'branding' in their interior and exterior design, staff uniforms, product graphic design, even what's printed on their paper cups and napkins and stuff.

      If they sweat those sorts of details, rather than just ordering generic FoodCo napkins, odds are that some branding consultancy has laid out the soundtrack with some care(presumably with both seasonal and regional variations where applicable) and mandated it from HQ to ensure brand consistency. As you note, if it were just a technical problem it would have been solved years ago(and generally is at the local indie coffee shop where what's playing depends on whose shift it is); but I suspect that the technical problem solved was ensuring consistency and uniformity in soundtrack, not local autonomy and variety.

    7. Re: I sympathize by omnichad · · Score: 2

      BMI/ASCAP/SESAC would be to differ. Per-play royalties. They might save money by negotiating a flat per-month, but it's going to be a big number.

    8. Re:I sympathize by Voyager529 · · Score: 2

      Fellow Staples alum. We generally had the 60s/70s/80s soft rock sort of thing going on; I don't know artists or titles but I know the first ten seconds of every song to this day...

      The funniest story I remember was one year on Back to School Wednesday (the day when all four local school districts got their BTS lists and every register did over $200,000 in pencils and folders...), our GM was cool and our BM guys knew how to plug in an iPod from the Muzak system, so she let us put on whatever we wanted once all the customers left. So, we put on Lewis Black. We had the highest gross sales in the district that day, so our district manager called the GM to congratulate her. We put her on hold to enable the call transfer, and then realized that ehm, we had some unique hold music...

  2. Applebee’s vs Guantanamo by 93+Escort+Wagon · · Score: 5, Funny

    "I'm not suggesting that working at Applebee's is the same as being at Guantanamo, but the principle's the same."

    Food’s probably better at Guantanamo, for one thing.

    --
    #DeleteChrome
  3. Brainwashing by freeze128 · · Score: 4, Insightful

    Anyone who has worked in retail knows the torturous effects of Christmas music. It's hard to be festive or jolly when you have heard Jingle Bell Rock too many times.

    1. Re:Brainwashing by Nighttime · · Score: 2

      Back in the 1990s, I used to work in an independent electronics store when home cinema was taking off. We had the Laser Disc of Jurassic Park on a continuous loop all day, every day to demonstrate the 5.1 system and the subwoofer. If I never see that film again, it'll be too soon.

      --
      I've got a fever and the only prescription is more COBOL.
    2. Re:Brainwashing by AmiMoJo · · Score: 5, Interesting

      It's far worse in Japan. I don't know how staff there put up with it.

      Many shops in Japan have their own theme music. Actually a theme song, with lyrics. The Yodobashi Camera one is a jaunty take on Auld Lang Syne and they actually have a different version for every branch... On repeat, all day, every day.

      If you spend too much time in the shop you can't get it out of your head. The staff must be hearing it in their dreams.

      Here's a little selection. Don't say I didn't warn you.

      https://youtu.be/cwTJEbqQy4U
      https://youtu.be/hntaaDWKco4
      https://youtu.be/yFLYuKUKXoY
      https://youtu.be/iQqPLYUu43s
      https://youtu.be/y5XfsHaB730
      https://youtu.be/KOQ9HVGoGsY

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:Brainwashing by damn_registrars · · Score: 5, Interesting

      If you spend too much time in the shop you can't get it out of your head. The staff must be hearing it in their dreams.

      To play devil's advocate here, I also worked for a while in a major regional grocery store as a cashier when I was in high school. We had no music whatsoever there. The main sound the cashiers heard was the beep of the register telling us we had successfully scanned an item. After working a shift and going home, I would still hear the same beep for hours while trying to get to sleep. I'm not fully sure which is worse, crappy music or endless beeping.

      --
      Damn_registrars has no butt-hole. Damn_registrars has no use for a butt-hole.
  4. Is there really a point anymore? by pushing-robot · · Score: 4, Insightful

    Loud music is the aural equivalent of lasers and strobe lights. Unless you're operating a club please don't harass your employees and customers with it.

    If silence is a problem, textured ambient sounds can give your business far more personality than blaring the Billboard Top 40.

    These days everybody carries around earbuds and a smartphone. If people actually want to listen to music, they will.

    --
    How can I believe you when you tell me what I don't want to hear?
  5. Someone Think about the Theme Park Employees! by Anonymous Coward · · Score: 4, Funny

    What about the theme park employees stuck in the same non-stop single-song loop forever?

    Now, for the grace of the mighty heroes and heroines that have survive those Gitmo-like circumstances every day... let us sing a song:

    It's a small world after all...

  6. Why music ? by DrYak · · Score: 5, Insightful

    why the hell is there a need to continuously blast music in a coffee shop, to begin with?

    have human gotten so used to watching movies that they can't imagine anything in life without a background music track?

    or is the the coffee shop's attempt to try to do the same manipulations as clothes stores to try to maximize profits? (playing catchy upbeat music apparently increases the probability of impulse buys ?)

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
    1. Re:Why music ? by Sique · · Score: 5, Insightful

      Constant music in coffee shops or anything similar is as old as we know. Even in the oldest towns archeologists know of there were public places serving drinks and food and playing music. Apparently, a room with a constant flow of pleasant noises seems to have a net-positive effect on our mood. And yes, it improves business if people like your place.

      --
      .sig: Sique *sigh*
    2. Re: Why music ? by Anonymous Coward · · Score: 3, Funny

      Often the places had instruments and you made your own music. If you played Greensleeves five times in a row you'd get the lute taken off you.

    3. Re:Why music ? by GerryHattrick · · Score: 3, Interesting

      Almost every ancient Pub in England now has mindless music, usually with yodelling foreign women lamenting their love-life incomprehensibly. Staff will sometimes turn it down, but are not authorised to turn it off because the management has paid for the mandatory licence. Props to 'Weatherspoons', which has a mind of its own and no music.

    4. Re:Why music ? by Alain+Williams · · Score: 2

      Vote parent up. I find music played in pubs, supermarkets, sports halls, ... highly irritating and either do not go or do what I need to and leave as soon as possible. I agree with the screeching woman comment. If you asked me what music I would have: Bach, Beethoven, Mozart, Handel, ... which I accept many would not like -- you cannot please everyone, so: just switch it off!

      Support Pipedown.

    5. Re:Why music ? by mjwx · · Score: 2

      Check your receipts from the store to see if they accept feedback.
      Let them know that the premature Christmas season music was annoying and when you stopped shopping there and when you came back.
      Tell them the approximate amount of money they lost.

      Supposedly, they would be interested and might see you as an indicator of lost sales.

      Of course they all "accept" feedback. I take it you're an American so you're unfamiliar with the culture here in the UK. Complaints are universally ignored. In fact every complaints department in the UK is staffed by Helen Waite, so effectively all our complaints go to Helen Waite.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
  7. silence: indeed by DrYak · · Score: 2

    If silence is a problem,

    indeed, what's wrong with silence?

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
    1. Re:silence: indeed by Kokuyo · · Score: 5, Interesting

      Psychologically speaking, a lot of people have issues with silence.

      One often effective method of getting a suspect to talk is just sitting across them and saying nothing.

    2. Re:silence: indeed by magusxxx · · Score: 2

      You'd hear the mice crawling over the ceiling tiles? *shrug*

      --
      Care killed the cat, but satisfaction brought it back.
    3. Re: silence: indeed by Anonymous Coward · · Score: 3, Funny

      Plus royalties to the Cage estate would be huge.

    4. Re:silence: indeed by stealth_finger · · Score: 2

      If silence is a problem,

      indeed, what's wrong with silence?

      Tinnitus is what's wrong with it.

      --
      Wanna buy a shirt?
      https://www.redbubble.com/people/stealthfinger/shop?asc=u
    5. Re:silence: indeed by apoc.famine · · Score: 2

      A lot of people view a silent business as a dead business. Sure, once you get a critical mass of couples and groups chatting it sounds lively, but the first few through the door wonder what's wrong with the place. One guy drinking at the bar in dead silence does not make a place seem friendly and inviting.

      And a lot of people want to talk in a public place without it seeming like everyone else in there is listening to them. If there's some background noise, psychologically you'll think that you can't be heard by people further away and will be more willing to talk freely.

      It doesn't have to be loud, and it doesn't have to be memorable, but most places need more than dead silence to convince the first handful of people to come in and breathe some life to the place.

      --
      Velociraptor = Distiraptor / Timeraptor
  8. Re:How about employers rights by Anonymous Coward · · Score: 3, Informative

    That's why he says "_IF_ I own a business". He doesn't. He never will.
    If he ever tried, the employee churn would destroy it soon enough.

  9. it's driving nuts everybody by mapkinase · · Score: 2

    consumers and customers. People should not be forced to listen to modern versuon of Muzak.

    --
    I do not believe in karma. "Funny"=-6. Do good and forbid evil. Yours, Oft-Offtopic Flamebaiting Troll.
  10. If the top 40 was any good it would be bearable.. by Viol8 · · Score: 2

    ... but the way the charts are measured these days means is basically the musical taste of young teenage girls.

  11. 6 song rotations = justifiable homocide by sjbe · · Score: 2

    It's far worse in Japan. I don't know how staff there put up with it. Many shops in Japan have their own theme music. Actually a theme song, with lyrics.

    That sounds awful. I used to work at a company in an engineering office that for some reason felt the need to have a 6 song rotation playing on the overhead speakers all day. I don't care how much you like a piece of music (and I didn't like these) you will be ready to burn the place down after enough repetitions of a song. After the literally 200th+ time I heard the theme song to Titanic I came in after hours and disabled the speaker above my cubicle just to get some relief. (No we weren't allowed to wear headphones)

  12. Employee morale matters. A lot. by sjbe · · Score: 2

    There's a simple solution for employees that no longer care to operate per the environment I created, find somewhere else to work

    Oh it's adorable that you think employee opinions don't matter. You have never run a business have you? Piss off your employees and they'll run you out of business faster than you can say "Chapter 11 bankruptcy". Just because you have the legal right to do something as a business owner doesn't make it a good idea. Employee moral matters. More than you can imagine. If you care about the bottom line you do as much as you can to keep employee morale high because happy employees by and large make better employees. If you think otherwise you've never run a business.

    For the record I have and do manage people and have been a business owner so I've seen all this first hand.

  13. Deliberate choices by sjbe · · Score: 2

    It would not be at all surprising if the tape loop is quite deliberate:

    Oh it's absolutely deliberate. Large consumer product and retail companies don't do stuff like that by accident. Doesn't necessarily mean it's a good choice but it's probably a deliberate one. To be fair, there is only so much budget for music choices and the people selecting the music probably don't have to listen to it all day long. (or if they do they need to get psychiatric help...)

    Starbucks(along with most other retail establishments) has clearly gone to a lot of trouble to establish a particular 'feel'/'branding' in their interior and exterior design, staff uniforms, product graphic design, even what's printed on their paper cups and napkins and stuff.

    Exactly which is why they are loathe to take needless risks with something as mundane as a playlist. It's not hard to come up with a 6 song on-brand playlist that won't turn off customers. Coming up with one that doesn't repeat for an 8 hour shift is considerably harder. And since the customers aren't usually in there for long, the employees get to suck it up.

  14. Re:Comfort and familiarity by demonlapin · · Score: 2

    They just need to play more stuff like Eno’s Ambient 1: Music for Airports. Music that just sits there in the background, covering up the total silence, but that also is interesting if you sit and listen to it carefully.

  15. Re:Same with gyms by tlhIngan · · Score: 2

    I asked the manager why the cheap to license, repetitive music had to be blasting all the time even in an empty gym and he said it's the company policy to make it more attractive to customers and it's hard for you but imagine how it is for me he said, I have to listen to it all day.

    I have quit that gym since but left wondering, what was that policy based on? What if customers, occasional and frequent, hate it as much as the manager? Why exactly are we all suffering then?

    Recently I heard through another trainer that the manager had also quit.

    The stupid thing is really, in the past, you can get music systems that did not repeat for several days. This went all the way back too - the Seeburg 1000 was a record player that could be loaded with 1000 hours of music. Granted the music was not of great quality since the discs were spun slower than normal as well as having a lot of discs, but there was a huge long loop of music.

    Even as everything got more modern it was possible to get at least a day's worth of audio off two audio cassettes, again run at half speed and mono (the PA speakers are mono, and not of terribly great quality so you can get by with lower quality music recordings).

    The most modern of these systems used DVDs filled with music as well. And again, they lasted several days before they repeated.

    And all of course were subscription based so you got a new set of vinyls, tapes, CDs or DVDs every couple of months to keep the music refreshed (as well as replace worn media).

    And today's systems are online based - muzak corp offers streaming (and licensed streams from your usual spotify and others streaming services as well) if you cannot or don't want to use their FM/satellite based streaming audio. All fully commercially licensed.

    Of course, what really happens these days is people don't want to pay muzak and the like for long play licensed music, and thus stick with whatever they can get cheaply licensed (or freely licensed) and put it on a CD which they repeat day in and day out. And as we all know, a CD only lasts around 80 minutes, at which point the music repeats.

    Muzak and company intentionally lowered the audio quality so they could at least get a day's worth of music in without repeats - often with the technology they could get much more music in so even if you listened to the same thing for weeks on end, you'd really only hear it repeat a few times because the play loop was so long. (And longer now due to streaming)