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Tesla Launches Base Model 3 For $35,000 With Shorter Range, New Interior (electrek.co)

In a call with reporters Thursday, Tesla CEO Elon Musk said the company is finally launching the long-promised standard Model 3 with a base price of $35,000. "The automaker is now making several new versions of the Model 3 available with a shorter range and new interior options," reports Electrek. From the report: Today, Tesla sent an email to its retail stores the details of the announcement of the new options being available to order in the U.S. today and available as soon as next month. All the details are expected to become available in the next hour, but here's what we know so far: Customers are now able to order the $35,000 Model 3 with a standard interior and standard battery pack enabling 130mph top speed and 5.6s 0-60s acceleration. Tesla is also making a new "Partial Premium Interior" with better seats than the standard interior available with a different "standard range plus" battery pack for a $2,000 premium. The Model 3 Standard Range Plus results in 240 miles of range, a top speed of 140mph, 0-60mph acceleration of just 5.3 seconds. Tesla says that deliveries are starting within the next 2 to 4 weeks depending on the configuration in the U.S. In Europe, Musk said it will be available to order within the "next 3 to 6 months." Slashdot reader Rei provides additional details: The new unveiling introduced a whole slew of variants, including (price, range, top speed, 0-60, premium):

SR: $35K, 220 miles, 130mph, 5.6 seconds, non-PUP
SR+: $37K, 240 miles, 140mph, 5.3 seconds, partial-PUP
MR: $40K, 264 miles, 140mph, 5.2 seconds, PUP
LR: $43K, 325 miles, 140mph, 5.0 seconds, PUP
AWD: $47K, 310 miles, 145mph, 4.5 seconds, PUP
P: $48K, 310 miles, 162mph, 3.2 seconds, PUP

Pricing, ranges, and features have by and large significantly surpassed initial promises. For example, the Long Range (LR) variant was supposed to be a $9K premium over SR, with the Premium Upgrades Package another $5k, but now PUP is included in LR and the price difference is only $8K. Range and performance specs have been upgraded not just on new vehicles, but will also be upgraded on existing vehicles, where applicable, via software update. The price for Autopilot has dropped from $5K to $3K, and some features once planned to be premium-only -- including the glass roof and auto dimming, power folding, heated side mirrors -- are now standard. The Model S and X product line has also been modified, with higher performance at the top end and lower prices at the bottom.

To achieve cost savings, in addition to production optimizations and the recent layoffs, Tesla announced an unexpected strategy: they're closing most of their stores. Sales will only be conducted online. Instead of test drives, cars can be returned within 7 days or 1,000 miles at no charge. "Quite literally, you could buy a Tesla, drive several hundred miles for a weekend road trip with friends and then return it for free," Tesla said in their blog post.

41 of 265 comments (clear)

  1. Closing their stores? by Anonymous Coward · · Score: 3, Interesting

    The one part that I think doesn't signal they are doing well is the closing of the stores. I know where I am there is a Tesla store in the mall and it's always packed. Granted, where I live (S. Fla) is a haven for Tesla vehicles - but still - I think cars are something people want a shopping experience with and I feel this will be a mistake for Tesla.

    1. Re:Closing their stores? by omnichad · · Score: 5, Insightful

      cars are something people want a shopping experience with

      No. That is literally the worst part of car ownership.

    2. Re: Closing their stores? by c6gunner · · Score: 4, Informative

      The one part that I think doesn't signal they are doing well is the closing of the stores.

      Tesla never wanted stores in the first place. Part of their business model right from the start was a desire to upend the existing "dealership" model. They were forced to open stores because the laws in some (many?) states prohibited manufacturers from selling direct to consumers.

    3. Re:Closing their stores? by Anonymous Coward · · Score: 5, Insightful

      The trouble is that when you actually want to buy the car, you're at some point going to get shuffled into a room with the slimy 'finance' guy who'll waste an hour of your time trying to swindle and guilt you into paying for crap you don't want (and in most cases, you'll deal with other annoying "oh, you can't get that price.. Oh, ok.. let me go check with my manager" [wait 20 mins] on repeat before you get there). The dealerships I bought from are dead to me. In their world, this stuff still happens. I moved on a long time ago and I see exactly what they are.

    4. Re:Closing their stores? by bob4u2c · · Score: 3, Insightful

      Going to a dealership to "test drive" a car should be the last step. First, contact local car rental companies and see if you can book a specific car for a day or two (usually weekdays are the cheapest). Rental cars are usually fully loaded and you can drive the thing for a whole day wherever you want with nobody looking over your shoulder. Try fitting those child seats, take the family to the store and see how it feels with no pressure. If it handles poorly, doesn't have enough umph, or brakes like your on black ice, it only cost you a little to find out.

      Once you know the type of car you want, then you move online or to dealerships. Get at least three prices and millage for the car you want. Then take the lowest price and subtract 3% (which should be about the right price anyway, check KBB), make this the price of a fake dealership and add to your pile of quotes you take with you in a folder. Order the quotes by lowest millage. Then go to the first dealership and ask for a test drive. If you like the car offer your 3% lowest price. If they balk open the folder, pull out their quote and toss it in the garbage. Thank the salesperson for their time and you'll just go with your next option; then walk out. I've never made it more than 5 steps before the salesperson has to have a talk with the boss. Usually they come back with some sob story or they will loose money on the deal, in which case I respond with a "well maybe one of these other dealerships can do better" and I stand up again. They are quick to act, and after a second talk with their boss they agree to the price.

      My next car I buy I might see if I can order online without ever stepping foot on a sales lot. Personally I wish I could just order direct from the car company. They don't even need to deliver to my door, to my town would be great (say leave it in a mall parking lot or some place publicly accessible). They could even pre-mail you a key to open the doors and have the key inside the center console, or if the car has onstar they could arrange to have the car unlocked when are are near the car. I'd even have a friend drive me, or take a bus, or a plane trip to pick up a car if they couldn't deliver to my town. Just as long as I don't have to step foot on a dealership lot again.

    5. Re:Closing their stores? by hackertourist · · Score: 4, Insightful

      Haggling with the salesman is the worst part of car ownership. Test drives are (for me) an absolute requirement. I will not spend thousands on something I can't thoroughly evaluate beforehand.

    6. Re: Closing their stores? by AmiMoJo · · Score: 2

      No such laws in most of Europe. The stores are just because people don't want to spend â100,000 on a car they haven't even seen in the flesh, let alone had a chance to test drive.

      I guess they feel that now they have reached critical mass and no longer need to offer those opportunities. Will be interesting to see if it works.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    7. Re:Closing their stores? by omnichad · · Score: 4, Insightful

      You can be successful at it and still hate every minute of it.

    8. Re:Closing their stores? by pezpunk · · Score: 2

      About 90,000 new "locations" for you test drive one were delivered last quarter, with an expected 300,000 more or so to come by the end of the year. As a Tesla owner myself, I can vouch for the fact that virtually any Tesla owner would be happy to talk about and show our vehicle to you. If you're even casual friends with the person, no doubt they'd let you take it for a spin as well.

      --
      i could live a little longer in this prison
  2. Closing stores? by Camembert · · Score: 4, Insightful

    This doesnâ(TM)t look like a good idea to me. A car is something that most consumers want to sit in and explore in the showroom. It is not like a book you order online.

  3. Well of course it's no charge by SuperKendall · · Score: 4, Funny

    Instead of test drives, cars can be returned within 7 days or 1,000 miles at no charge

    After a thousand miles driving, I'd say it's pretty obvious there's going to be no charge.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  4. Re:What? by anegg · · Score: 4, Informative
    The article touches on servicing, too:

    At the same time, we will be increasing our investment in the Tesla service system, with the goal of same-day, if not same-hour service, and with most service done by us coming to you, rather than you coming to us. Moreover, we guarantee service availability anywhere in any country in which we operate./quote?

  5. Hyundai Kona Electric by ghoul · · Score: 4, Interesting

    The Hyundai Kona Electric is now available to order with deliveries on Mar 15. Its 37000 or 27000 after tax breaks in California. 260 Mi range and an SUV rather than a Sedan.
    The only problem is its so much in demand even though the MSRP is 37000 dealers are charging 41000 as its a better car than the 42000$ Model 3.
    Now that the 35000$ Tesla has got released maybe the price premium on the Kona Electric will go down
    Thanks Elon. I was in 2 minds about the Kona Electric purchase. Your timely move will let me get it for $27K. (Note its still cheaper than the base model Model 3 as Hyundai gets the entire 10K tax break)

    --
    **Life is too short to be serious**
    1. Re:Hyundai Kona Electric by Rei · · Score: 4, Informative

      LOL. Are people still pretending that the Kona is an "SUV"? Have you sat in the back seat? It's only suitable for amputees. It's a "CUV", which only describes form factor, not size.

      The problem is not demand but production. They're making them in tiny quantities, because Hyundai earns basically nothing on its EVs.

      --
      When was the last time you ran anywhere? I mean with your own legs, not by pressing 'X'?
    2. Re:Hyundai Kona Electric by drinkypoo · · Score: 4, Insightful

      Tesla unfortunately for them has to make money on each car but thats not my problem.

      Munro & Assoc. claims that Tesla will make a profit even at $35k. They didn't start sooner because they had many customers at a higher price point, and more profit is better... plus they did need the money

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    3. Re:Hyundai Kona Electric by drinkypoo · · Score: 4, Interesting

      Which was proven false. Tesla loses money on every car it has ever built.

      Sure, after R&D and Capex, but what the rest of the class is talking about is whether the vehicle is profitable to make if you're accounting for current expenses, like materials, labor, power, and the like. Try to keep up. As long as they're making a day-to-day profit selling vehicles, which they are doing, they're making up their deficit.

      Tesla has never made a profit in its entire existence

      Sure.

      and never will.

      Possible.

      They are gonna be out of business very soon now.

      Trolls like you have been saying that for years now.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    4. Re:Hyundai Kona Electric by Rei · · Score: 3, Informative

      Obviously I have not sat in one as its not available to general public yet

      What market are you in? Kona Electric has been out in Europe for quite a while.

      Obviously I have not sat in one as its not available to general public yet but all reviewers have given it much better reviews than Model 3 as far as internal space is concerned.

      Name one. I've been in in both. It's not even close.

      The SUV movement in the US is more about a high driving position

      No, a SUV is a large vehicle built on a truck frame. A CUV is a vehicle have a SUV-like form factor, but of any size (large or small) and with unibody construction.

      I'm warning you for your own good: if you're waiting for the Kona because you're expecting it to be some "SUV", you're going to be seriously disappointed. This is the back seat.. Here's the size of the vehicle compared to a person. That doesn't mean "don't get the car". As far as non-Tesla EVs go, there's nothing "wrong" with it. But it's not an "SUV". Keep your expectations in check.

      (Model 3, by contrast, is much larger inside than most people expect, particularly in the front).

      BTW: If you're looking for an EV like the Kona (aka non-Tesla) whose back seat isn't cramped, I'd recommend the Kia Niro. Its front and trunk are pretty similar in size to the Kona, but its rear seat is much larger. Hyundai and Kia have a manufacturing partnership, so their vehicle lines are pretty similar.

      --
      When was the last time you ran anywhere? I mean with your own legs, not by pressing 'X'?
    5. Re:Hyundai Kona Electric by Rei · · Score: 2

      Tesla has never made a profit in its entire existence and never will.

      Tesla has had positive gross margins for much of the past decade, and has been net profitable - despite reinvesting in an extremely rapid growth rate - for the past half year.

      --
      When was the last time you ran anywhere? I mean with your own legs, not by pressing 'X'?
  6. Re:What? by thegarbz · · Score: 3, Interesting

    Closing the stores? Where are you supposed to go to get the car serviced?

    Service center, or use one of their mobile service options? I can't say I've ever driven my car back to a showroom for a service.

  7. How about lemon laws? by guruevi · · Score: 2, Informative

    Lemon and warranty laws allow you to return a car anywhere from 4 weeks to 3 months or even longer in some EU jurisdictions.

    Not sure whether online sales get around local (sometimes down to city) laws but I'm sure 7 days won't fly in many places.

    --
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    1. Re:How about lemon laws? by AmiMoJo · · Score: 2

      In fact in the UK if you have bought a car online or have not had a test drive prior to receiving it you can reject it for any or no reason in the first two weeks.

      It's still a hassle because there is paperwork, you might have finance or whatever, but you have that right.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  8. You get a 7-day, 1,000-mile evaluation instead! by Morgaine · · Score: 5, Insightful

    A car is something that most consumers want to sit in and explore in the showroom.

    Apparently Tesla is giving potential customers 7 days of full possession and 1,000 miles of test drive instead, if I understood it correctly.

    That seems enormously superior to sniffing around in a showroom for an hour, to me at least.

    --
    "The question of whether machines can think is no more interesting than [] whether submarines can swim" - Dijkstra
    1. Re:You get a 7-day, 1,000-mile evaluation instead! by Anonymous Coward · · Score: 3, Funny

      Nah, the odometer will just say 5 miles.

    2. Re:You get a 7-day, 1,000-mile evaluation instead! by Anonymous Coward · · Score: 2, Insightful

      All new cars have a few dozen or sometimes a few hundred miles on the clock when you receive them, as they're driven with trade plates during commissioning.

      You didn't think a new car arrives shrink-wrapped to your door for you to unbox, did you?

    3. Re:You get a 7-day, 1,000-mile evaluation instead! by Miamicanes · · Score: 5, Insightful

      If Tesla were smart, they'd cut a deal with someone like Hertz or Avis, so that if you wanted to test-drive a Tesla, you could go rent one for a week (at some non-free price that would be considered a fair price if you were just renting it to drive for a week while traveling), then apply the price of up to 4 rental weeks from the past year to the purchase price of a Tesla if you decided to buy one.

      IMHO, that would kill two birds with one stone... it would avoid the problems of dealing with returned cars from people who changed their minds (since the same cars would be rented over and over), while simultaneously drawing in potential buyers who might decide to rent a Tesla for a week while on vacation & decide that they absolutely LOVED it. It also minimizes the impact of regional availability... a family from a small town in North Dakota or Montana could rent a Tesla while vacationing in Orlando, Miami, or Las Vegas for a week just as easily as a family from Seattle or Atlanta. It also minimizes the risk to the people trying one out... if even a "normal" rental car in Miami is going to cost $200 for the week, and you can get a Tesla for $50-100 more, lots of people who might not have gone out of their way just to rent a Tesla in their hometown might say "fuck it, I'm on vacation, gimme the Tesla!"

      Honestly, I think their BIGGEST problem would be supplying with the rental car company with enough cars to satisfy the demand. They probably WOULD have to start off for the first year or two by limiting it to just a couple of very popular vacation markets... say...

      year 1: Orlando and Las Vegas

      year 2: Miami, Washington DC, Los Angeles, Chicago

      year 3: every remaining international airport in Florida, plus every city that currently HAS a Tesla showroom. I'd expect that over time, places like South Florida would probably have Tesla-equipped Avis/Hertz locations at BOTH the airport AND some off-airport suburban locations that seriously blurred the line between "rental car office" and "de-facto Tesla showroom".

      Their biggest problem would be convincing Hertz or Avis to keep the cars in circulation for 2-3 years instead of replacing them all annually (since otherwise, Tesla would be struggling just to keep the rental car company fully supplied, let alone anyone else).

    4. Re:You get a 7-day, 1,000-mile evaluation instead! by K.+S.+Kyosuke · · Score: 2

      Sounds like an unreasonable expectation. Who wouldn't expect an Odo-meter to show changeling results?

      --
      Ezekiel 23:20
    5. Re:You get a 7-day, 1,000-mile evaluation instead! by R3d+M3rcury · · Score: 5, Insightful

      Except that you actually have to pay for it.

      I mean, before I plunk down $35,000 for a car, I’d like to try it out first. Maybe take it for a test drive or something. And I don’t even want to think of the issues of financing that purchase and then deciding I don’t want the car...

    6. Re:You get a 7-day, 1,000-mile evaluation instead! by NFN_NLN · · Score: 2

      "Your wife was a virgin when you met."

    7. Re:You get a 7-day, 1,000-mile evaluation instead! by Enzo1977 · · Score: 2

      Yes it is a genius idea. Until you factor in how disgusting rental cars are when returned and the amount of mechanical abuse rental cars receive. I would assume that Tesla would want to give the best possible impression to their customer as possible. Relying on a car that is managed by a rental agency as the quality representative for future sales is very risky.

      --
      I hate all sigs, even this one.
    8. Re:You get a 7-day, 1,000-mile evaluation instead! by Zontar_Thing_From_Ve · · Score: 2

      I think that's a great idea. I don't know if they are still doing it, but maybe 2-3 years ago Nissan announced a deal where they provided Nissan Leafs to Orlando rental car companies. Disney added a bunch of chargers on their properties and was involved in the deal. I had a Nissan Leaf on lease for 3 years to fill a need for a daily commune to work car while an older car I had was wearing down due to age and the stop and go traffic demands of my work commute. I loved the Leaf. My friends loved the Leaf. My girlfriend at the time loved the Leaf. Quite a few of my friends were impressed with it after riding in it. And for anybody who doesn't know, the Leaf is a lot less fancy than any Tesla model. I really believe if people tried electric cars, they'd become interested in the technology. It was costing me about $1 a day in electricity to charge the Leaf overnight for the next day. At current gasoline prices I'm probably paying about $6 a day in gasoline to drive to my job and back home. I really miss how cheap it was to charge the Leaf.

    9. Re:You get a 7-day, 1,000-mile evaluation instead! by DarkOx · · Score: 3, Insightful

      What do you normally use rent-a-wreck or something? I rent a lot cars traveling for business and with very few exceptions the cars I get from Enterprise are fairly new, virtually never more than 3 years old, with impeccably cleaned interiors.

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
  9. How is it "better"? by SuperKendall · · Score: 4, Insightful

    260 Mi range and an SUV rather than a Sedan.

    Does it have AWD, or even an option? Doesn't seem ike it from the specs.

    Any quick charge ability? Again reading through the product page, seems like an overnight charge,

    6.2 inches of ground clearance - Just 0.3 inches more than a MINI countrman, 0.7 more than a model 3 so claiming it is "an SUV" is kind of misleading.

    60 mph in 6.4 seconds.

    Not sure in what way this car is actually better, except maybe a bit more interior cargo space. By any other metric it is not as good or useful.

    As someone else said in another comment, without some approach to long range quick charging it's not a viable option for a lot of people (though I guess you could buy a Kona Electric for everyday use, then a Tesla for roadtrips and return it).

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:How is it "better"? by whoever57 · · Score: 3, Interesting

      It has level 3 charge which mean 80% and 200 miles in 34 minutes.

      If you can use one of the handful of 150kW (or above) chargers currently installed across the USA. Otherwise, it's going to take a lot longer.

      I drove a friends Model 3 and it is very disconcerting to have to look to your right as there are no dials where we have grown up expecting them to be.

      You get used to the display position very quickly. Besides, some of us got used to driving the original Minis.

      Also the mPGe is higher which means Hyundais electric drivetrain is more efficient than Teslas and can get more range out of the same battery pack

      Only in town. Model 3 has higher efficiency at freeway speeds and higher overall MPGe.

      It has 260 miles and access to CCS and ChargeAmerica so it is pretty much a better long range car than a Tesla MR for 10000 dollars less.

      There are very few CCS chargers that deliver more than 50kW, so charging is typically going to be slower than any Tesla. Also, those chargers are not as convenient for road tripping -- they are much more likely to be in a city than along a highway. When I looked last year, there were large cities in the USA that you could not get to in a Chevy Bolt, without charging for hours at a level 2 charger. It's getting better, but has a long way to go before it matches the Supercharger network

      And if you are doing a long 400 mile drive would you rather do it in a cramped sedan or a SUV with more legspace.

      There is plenty of legroom in a Model 3. It's one of the very few cars that I have driven in which I don't put the seat all the way back.

      --
      The real "Libtards" are the Libertarians!
    2. Re:How is it "better"? by SuperKendall · · Score: 4, Insightful

      It has heated and cooled seats

      So does the Model 3.

      I drove a friends Model 3 and it is very disconcerting to have to look to your right

      I drive a MINI with the speedometer in the middle of the dash, that is not a problem at all after a day or two.

      It has 260 miles and access to CCS and ChargeAmerica

      That range is OK although personally for a long road trip I think 300 would be a minimum, especially as you drain the car for various uses (like seat heaters).

      I'm glad they have something but it still seems like Tesla has a much more expansive quick-charging network.

      Rear visibility. The Model 3 is really difficult to get a clear rear view

      I'll believe that when I see it as ALL new cars have incredibly poor rear visibility now, sloping roof or not.

      In fact I do not believe it at all when I look at the rear shots of the Kona Electric (about fourth image from top), that is a tinier rear area to see through even than the Model 3 (especially with the roof being glass)! It is the typical no-visibility rear view window you find on every crossover SUV today.

      And if you are doing a long 400 mile drive would you rather do it in a cramped sedan or a SUV with more legspace.

      The Model 3 has a lot of leg space (my friend has one), these small crossover SUV's can often be worse depending on how they have allocated the cargo area.
      I can tell you for sure I'd rather be in a Model 3 than a Rav4 for example....

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
  10. Re:What? by CohibaVancouver · · Score: 3, Insightful

    Would they also be able to sell me undercoating and fabric and paint "protection" for the car?

  11. Re:CR gave a 'cannot recommend' by Rei · · Score: 2

    CR also rated Model 3 as having the highest owner satisfaction of any car on the market.

    As for the "reliability", when CR's methodology was challenged on their Reddit AMA, the CR guy responded, "Appreciate the feedback. Let me see what we can do. Breaking up the stuff that makes you break down on the side of the road is certainly more severe." CR themselves explicitly stated that the drivetrain was reliable; they marked the car down for paint and trim, with no attempt to control for the obvious bias that the more FUD there is against a vehicle, the more intensely buyers will examine their vehicle - and most new vehicles have some paint defects (which is why the first step of applying PPF is paint correction - it's just that most owners never notice it until the detailer points it out).

    --
    When was the last time you ran anywhere? I mean with your own legs, not by pressing 'X'?
  12. Re:What? by AmiMoJo · · Score: 2

    That really is a joke. People are waiting 3 months for routine servicing right now, let alone repairs. There aren't enough loan vehicles either.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  13. Re: 1-minute Financing? Credit impact? by c6gunner · · Score: 3, Informative

    For the vast majority of those with a decent credit rating your "hard inquiry" will either not affect their score at all or will budge it a few points. Again, I don't see the problem. Credit inquiries are only an issue for those with a lot of debt (or those who have applied for a whole bunch of loans and then backed out for some stupid reason).

    People get paranoid about this stuff but it's all based on a poor understanding of the system. I'm firmly middle class myself and have a credit score up over 820. When I do apply for new credit, my score tends to drop 5-10 points tops, for a few months, before bouncing back. Not exactly something to get wound up about. If I were stupid enough to get 5 new credit cards all at once it might drop down to the low 700s, but even that wouldn't impact me in any real way.

  14. Re:What? by beanpoppa · · Score: 4, Informative

    I made a reservation to have my 3 serviced online. The first available appointment was 2 weeks out. I made my appointment (it wasn't an emergency). The next day, I received a call from the service center that they could have the mobile tech come to me, or I could bring it in later that day or the next.

  15. Re:130mph is too slow. by sad_ · · Score: 2

    except for german autobahn there is nowhere i can drive legally faster then 130mph.
    even the 5.6 second accel is way too fast (for most people).

    --
    On a long enough timeline, the survival rate for everyone drops to zero.
  16. Re:What? by apoc.famine · · Score: 2

    The answer to that is no.

    AmiMoJo has a hatred for Tesla that burns so bright that you could point him at a solar panel and use him to charge one.

    --
    Velociraptor = Distiraptor / Timeraptor