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Walmart Is Looking Into Launching Its Own Cloud Gaming Service, Report Says (theverge.com)
Google's Stadio cloud-gaming service may be intercepted by a similar service from Walmart. According to a report from US Gamer, the American retail giant is looking into launching its own cloud gaming service. From the report: Multiple sources familiar with Walmart's plans, who wish to remain anonymous, confirmed to USG that the retail giant is exploring its own platform to enter in the now-competitive video game streaming race. No other details were revealed other than it will be a streaming service for video games, and that Walmart has been speaking with developers and publishers since earlier this year and throughout this year's Game Developers Conference. Walmart's discussions with developers for its streaming service have been secretive, and it's unclear how far along the service is in-development. But our sources are confident that this is a space Walmart is trying to move into.
Though Walmart might sound like a strange company to be jumping into the streaming tech space, the move isn't wholly unexpected. In recent years due to competition from Amazon, Walmart has been increasingly looking into more tech-focused markets beyond its traditional physical retail chain. Over time, Walmart has integrated its physical stores with its large online presence, offering deliveries, app integrations, and in-store pick up services. Walmart also has a technology arm in Silicon Valley called Walmart Labs, which has 6,000 employees and develops tech for Walmart's digital presence. In addition it boasts tools like Cruxlux, which is a search engine designed to reveal the connection between any two people, places, or things. Finally, Walmart has a data center unofficially called Area 71 in Caverna, Missouri which holds over 460 trillion bytes of data. Data centers are a centerpiece of Google's Stadia streaming service and companies like Microsoft, Amazon, and Apple also own powerful data facilities, all of whom are also coincidentally working in streaming technology.
Though Walmart might sound like a strange company to be jumping into the streaming tech space, the move isn't wholly unexpected. In recent years due to competition from Amazon, Walmart has been increasingly looking into more tech-focused markets beyond its traditional physical retail chain. Over time, Walmart has integrated its physical stores with its large online presence, offering deliveries, app integrations, and in-store pick up services. Walmart also has a technology arm in Silicon Valley called Walmart Labs, which has 6,000 employees and develops tech for Walmart's digital presence. In addition it boasts tools like Cruxlux, which is a search engine designed to reveal the connection between any two people, places, or things. Finally, Walmart has a data center unofficially called Area 71 in Caverna, Missouri which holds over 460 trillion bytes of data. Data centers are a centerpiece of Google's Stadia streaming service and companies like Microsoft, Amazon, and Apple also own powerful data facilities, all of whom are also coincidentally working in streaming technology.
"Finally, Walmart has a data center unofficially called Area 71 in Caverna, Missouri which holds over 460 trillion bytes of data."
Who the hell measures their storage in bytes these days? I'm guessing they also boast the world's largest Commodore 64 cloud infrastructure to power this data center.
20 years ago, the worst DRM dystopia anyone could imagine was still better than one in which your entire game library literally vanishes as soon as (and I do mean the same second) the DRM server stops responding.
These are desperate times; desperately stupid and unimaginative, that is: the dummies lack good ideas and all they can do is race to out-copy each other.
we can see cable tv like fee fights, forced bundleding come to online gaming as well as well ISP like Comcast trying to pull a new CSN Philly excursive like setup.
Do you want to say lose all EA games as your Streaming does not want pay the new rates?
Do you want to be forced to pay for mickey mouse adventures, Madden NFL, spongebob adventures as part of the basic package?
Have to pay for a mid tear or higher plan to be able to pay the add on fees to be able to play WOW?
Have to buy an mid tear or higher plan to be able to PPV / on off buy games from 3rd party's and that you can lose even after paying full price for the game if you stop paying for your basic plan?
In other news:
PetSmart has launched its own live streaming pet watching platform called FurView.
Bed Bath and Beyond has launched its own gaming service called Game on Thrones.
Sur La Table is launching a live streaming cooking platform...
Dollar Store is launching a new...
Pizza Hut is launching a new...
We play the game with the bravery of being out of range