" But that misses the point--as anybody who knows anything about advertising will tell you, the "coolness" factor of an ad often is only a minor role in its effectiveness. i could probably watch that doritos commercial with that girl at the laundromat all day, but i still don't buy doritos. rather, factors such as repitition and subconscious awareness building are more important."
Well, actually I am in advertising so perhaps I add some thoughts to this. The coolness factor is JUST as important as the awareness building. You see, an ad can be repeated as many times as the advertiser has dollars for, but if it is a shit ad, and nobody is interested in it, you start having people just block it out. This has happened with banner ads. People have started to just mentally block out the space of a page where banner ads appear. While technically it counts as an ad impression, realistically it means one less person seeing the ad.
So while it is important to build in subconscious brand awareness and repetition does indeed play an important role in that, the coolness factor is what gets people to watch the ad every time it is repeated.
"I hereby sentence you to six months in prison and one hundred pieces of spam."
Careful, that's better housing and a lot less spam than most IT professionals have. You'd have half of America's unemployed IT workers knocking down the prison gates!
Actually, you may not know it, but you've hit on one of the key reasons why the male 18-35 demographic is disappearing. Donny Deutch, who owns the Deutch advertising agency had the editor of TV guide on his show and the guy basically said the following:
Women have all the spending power these days, even if its their mans money they're using. Advertisers want to sell to these women, so they make ads for the women. TV stations want to sell ad time so in an effort to increase advertiser interest in an already cutthroat market, they put on more and more shows that would attract female viewers. This has the obvious side effect of alienating the male 18-35 demographic.
And these execs wonder why Sopranos has the ratings it does, or Adult Swim on Cartoon Network. Jesus. I'm in advertising/marketing and this is the most obvious problem in the world, especially since I fit into the "missing" demographic.
We are entering a world where the old solution of casting out a huge net and seeing what you get is no longer nearly as effective as it once was. The future is in niche market advertising and those who adopt early will reap the rewards.
I know this is posted too late for you to probably read, but let me explain why this was most likely done. You see, the reason they put the episodes on the website is to hopefully attract viewers to their station. The more viewers they have, the more ad dollars they get. Since Cartoon Network is not available outside the states, it makes little sense to offer up a promotion that only benefits them inside the states to people outside the states. I know you feel left out, but it IS an understandable decision.
I know this is posted way too late to be noticed/modded (thank you very much Spring Break), but I personally think that once Apple creates an iPod and a line of Macs that lets you create a skin for the casing itself by displaying a digital image on its surface we will start to see innovation in wearable computing.
Imagine being able to change the color of your clothes on the fly. Imagine being able to display movies/images on your clothing. Obviously there would surely be some annoying advertising uses, but if you could make conductive clothing so that you could put a pocket harddrive in say....your pocket, and have it connect to your sleeve where a small screen appears near your cuff, it could be quite useful. Imagine putting on your Bluetooth wireless headphones and watching TV in the bathroom (ok...porn). Or imagine in the somewhat more distant future a cell phone that displays live video to your sleeve or something. Once we get to TRULY wearable computing, you can enjoy watching many clunky devices disappear from your ensemble. I know some like this, but seriously, I hate carrying around 5lbs. of gadgets around all the time.
'Now, consider this trailer again, imagine that it wasnt in Japanese -- what would you be thinking of this movie?"
Honestly? Well, if it was made in America by Hollywood I'd probably be thinking "oh great, they're trying to cash in on anime now......this is gonna suck". The fact that its in Japanese makes it more authentic to me and makes me want to see it JUST because I wouldn't be supporting Hollywood, and it looks awesome.
"Interesting to note is the distinct lack of a 10th planet"
That's because Pluto is a Disney fabrication and doesn't really exist, it was all a big PR stunt to try to bring him up to Mickey's level. *adjusts tinfoil hat*
However, in an MMORPG, where you are but one face in a sea of thousands, how important will the story be to gameplay. When I played Anarchy Online, they had a story, but it really didn't affect my gameplay at all, and it never really made a difference. A new story and new adventures are not enough to make me buy a game personally. I don't ask that all text I read must be revolutionary, but this isn't text. It is a MMORPG, and all of the previous ones have failed to hold my interest for a significant amount of time. I've kept going back to UO just because of their trade skill system, so hopefully that is pretty fun in WoW.
Seriously. The trade skill system looks like they ripped it off of UO (which I actually love and look forward to, but still not unique), and unless combat and magic are somehow revolutionary, I'd really like someone to explain why I should get this game above another MMORPG.
Or we can get Kevin Costner to show us where dry land is once the asteroid causes global flooding. Oh what a glorious post-apocolyptic future this will be.
You're just not a very creative individual. I can think of tons of reasons I'd want to have a camera enable phone. My friend just got one recently, and is amazed as how much stuff he actually uses it for.
No shit, this pisses me off. Stock in a company should not be sold as merchandise as part of a marketing campaign. It should be for serious investors who know what they're doing. The fact that Infinium doesn't want intelligent investors involved in this says a lot. What the hell are they going to do, have their special logo printed all over the stock certificates to make it a collectors item?
Actually, I've got this theory that one of the first ways cybernetic implants will start to become mainstream is through cellphones. Imagine a small implant in your inner ear or something that would let you transit audio signal from your cellphone and transmit the vibrations. Coupled with a small choker worn around the neck or maybe a small device installed in the throat and you've got a wired cellphone which you can use without anybody hearing you or being able to hear your conversation.
" Which of course brings up the question
Who's going to have the first 24/7 subvocal weblog?
Who, extending the webcams, is willing to put every single thought they have, enough to subvocalize, out onto the web?"
I don't know about putting it up on the web, but this could be ENORMOUSLY useful for psychology, therapy, and even that Life Journal thing M$ is working on. Imagine a therapist who could see past a patients lies, or peer into their minds more deeply. I understand the privacy implications, but this technology sounds too useful to pass up.
Well, if they can hook this thing up to capture conscious thoughts from throat signals to say what you're thinking, imagine what OTHER orifices could be wired up like this as well.
Slashdot Mirror
Well, actually I am in advertising so perhaps I add some thoughts to this. The coolness factor is JUST as important as the awareness building. You see, an ad can be repeated as many times as the advertiser has dollars for, but if it is a shit ad, and nobody is interested in it, you start having people just block it out. This has happened with banner ads. People have started to just mentally block out the space of a page where banner ads appear. While technically it counts as an ad impression, realistically it means one less person seeing the ad.
So while it is important to build in subconscious brand awareness and repetition does indeed play an important role in that, the coolness factor is what gets people to watch the ad every time it is repeated.
Careful, that's better housing and a lot less spam than most IT professionals have. You'd have half of America's unemployed IT workers knocking down the prison gates!
Film at 11.
Women have all the spending power these days, even if its their mans money they're using. Advertisers want to sell to these women, so they make ads for the women. TV stations want to sell ad time so in an effort to increase advertiser interest in an already cutthroat market, they put on more and more shows that would attract female viewers. This has the obvious side effect of alienating the male 18-35 demographic.
And these execs wonder why Sopranos has the ratings it does, or Adult Swim on Cartoon Network. Jesus. I'm in advertising/marketing and this is the most obvious problem in the world, especially since I fit into the "missing" demographic.
We are entering a world where the old solution of casting out a huge net and seeing what you get is no longer nearly as effective as it once was. The future is in niche market advertising and those who adopt early will reap the rewards.
"80% of your revenue comes from 20% of your customers."
Oh well, I just see it as financial Darwinism.
"Buy an animated gif of a penis up to 3" longer than yours! Guaranteed! $50"
Imagine being able to change the color of your clothes on the fly. Imagine being able to display movies/images on your clothing. Obviously there would surely be some annoying advertising uses, but if you could make conductive clothing so that you could put a pocket harddrive in say....your pocket, and have it connect to your sleeve where a small screen appears near your cuff, it could be quite useful. Imagine putting on your Bluetooth wireless headphones and watching TV in the bathroom (ok...porn). Or imagine in the somewhat more distant future a cell phone that displays live video to your sleeve or something. Once we get to TRULY wearable computing, you can enjoy watching many clunky devices disappear from your ensemble. I know some like this, but seriously, I hate carrying around 5lbs. of gadgets around all the time.
Honestly? Well, if it was made in America by Hollywood I'd probably be thinking "oh great, they're trying to cash in on anime now......this is gonna suck". The fact that its in Japanese makes it more authentic to me and makes me want to see it JUST because I wouldn't be supporting Hollywood, and it looks awesome.
That's because Pluto is a Disney fabrication and doesn't really exist, it was all a big PR stunt to try to bring him up to Mickey's level.
*adjusts tinfoil hat*
I don't know about putting it up on the web, but this could be ENORMOUSLY useful for psychology, therapy, and even that Life Journal thing M$ is working on. Imagine a therapist who could see past a patients lies, or peer into their minds more deeply. I understand the privacy implications, but this technology sounds too useful to pass up.
Well, if they can hook this thing up to capture conscious thoughts from throat signals to say what you're thinking, imagine what OTHER orifices could be wired up like this as well.
Homer: I'll teach you to read MY thoughts boy!
*meow mix jingle*