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User: WeatherMatt

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Comments · 6

  1. Re:A few things on Interactive Commercial Utilizes Tivo Features · · Score: 1

    I just don't see the point of making the promotion flash for a few frames and that's it. Why make it DVR exclusive? If the purpose is to make people who don't normally watch commercials watch, they aren't hitting the right target of people. People without DVR's can ignore commercials just as well as people with them do - they can leave the room to get food, go do some random small chore, etc.

    Plus, even if you don't actually try to get the code with your TiVo, there are many many ways to get it - like look at this thread for the 6 people that have posted it, ask a friend, etc. etc. If you really want a $.99 sandwich, you can get it in other ways.

    I'm not completely against KFC and what they are doing, I just think it's done in the wrong way. What's wrong with just putting the word normally? I also know that another point is to create brand recognition, which they seem to be doing quite nicely (despite all the website problems they've been having with age and whatnot).

  2. A few things on Interactive Commercial Utilizes Tivo Features · · Score: 4, Insightful

    Number one, they forget that not everyone owns a DVR to play back the commercial in slow-motion to even get the code. Number two, people don't watch commercials for gimmicky promotions. Why do so many people watch the Super Bowl for the ads rather than the game? Because the ads are enjoyable/entertaining in some way. Make them funny, and people will watch. While this doesn't guarantee people buying your product (which is what KFC is after) this does get them watching. I personally don't agree with how KFC is going about this. Why not just let the code be plainly visible rather than viewable only to the segment of the populace that has special equipment?

  3. Re:This sums it up for me on Steve Jobs: Redefining The CEO · · Score: 1

    For someone that makes as much money as Jobs does he is incredibly greedy with it.

    Yeah, Steve Jobs and his obscene $1 a year salary.

  4. Re:historic in other areas as well on Puzzling Electric Hurricanes · · Score: 1

    The storm hitting Europe was Hurricane Vince, which was the first tropical cyclone ever recorded to hit Spain on October 11th as an extremely minimal tropical storm. There was a later storm that curved around and hit northern Africa - Delta, I think - which was also an extremely rare occurence.

  5. Re:Um on Microsoft's Big Bet on Online Gaming · · Score: 1

    Boy, I feel bad for you for working 18 hours a day.

  6. Re:Stop naming tropical storms... on Tropical Storm Zeta Forms in Atlantic · · Score: 1

    Actually, we had three "official" Cat 5 storms - Katrina, Rita, and Wilma were all Cat 5 at some point.

    I say "official" because the NHC is currently reviewing data as to whether or not Hurricane Emily was ever a Cat 5 (right now Emily's max winds are officially 155 mph, one short of Cat 5 intensity). This is not unprecedented for storms to be upgraded retroactively - Andrew was upgraded to a 5 a couple years ago 12 years after it hit Miami.