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It seems K-cups are about $15 for a pack of 24 which works out to $0.625 each. That is expensive compared to a bulk coffee maker sure, but it's cheap enough to be acceptable to many middle class people, it's almost certainly cheaper than grabbing a drink from a takeaway/cafe.

Juicero packs are about $7 each, an order of magnitude more. That is going to be enough to put a lot of people off.

http://www.keurig.com/beverage...

https://www.juicero.com/the-pa...

Laziness and impatience drives obscene profit margins within the coffee industry. It's still fairly easy to still spend pennies on a cup of coffee, if you're willing to get off your ass, grind a few beans, and brew a cup. Most people prefer whistling for a dog named Starbucks or shove a pod into a machine to whip up a coffee-like substance fast enough to not be a burden on a FOMO lifestyle.

Quit being such judgmental snob. I do all three; it depends on the situation I'm in, and nothing to do with FOMO. There are times when I want a coffee and I'm not at home or not at work: Starbucks or Biggby, usually with a triple shot of espresso. When I'm at work, I use my Keurig. I find certain K-cups make great coffee. When we're camping we grind our own and use a percolator over coals. Definitely the roughest cups of coffee I drink, but then again, I'm out in the woods.

When our last Keurig died, I bought this one:

http://www.keurig.com/Brewers/...

I chose this one since it was a heavier duty machine that could accept a plumbed water line - and NO DRM.

All Keurig needs to do is make good quality hardware and source good quality beans for their K-cups - it's not a difficult business model.

Is it really so hard to just grind the beans and brew it yourself? I do this every morning.

Maybe because I like my coffee extra strong, and my wife likes a more mild coffee experience.

My wife got me an espresso machine several years ago for Christmas. I loved it. I used to buy the whole beans and grind them myself, and make my own espresso, but it -WAS- messy and time consuming. She couldn't do the straight-up espresso, so I had to steam milk for her too. More mess to clean up, and it needs to be done right away. The Keurig allows both of us to have coffee made exactly the way we want it, with minimum mess, all for a decent price.

Is it really so hard to just grind the beans and brew it yourself? I do this every morning.

Maybe because I like my coffee extra strong, and my wife likes a more mild coffee experience.

My wife got me an espresso machine several years ago for Christmas. I loved it. I used to buy the whole beans and grind them myself, and make my own espresso, but it -WAS- messy and time consuming. She couldn't do the straight-up espresso, so I had to steam milk for her too. More mess to clean up, and it needs to be done right away. The Keurig allows both of us to have coffee made exactly the way we want it, with minimum mess, all for a decent price.

Probably as much as the Keurig Vue, which has pretty much bombed in the marketplace.

In fact, you would think Keurig would have learned from Vue sales that if you make a machine that's not compatible with existing K cups, it doesn't sell. Just adding K cup functionally to the Vue system out of the box (without some third party adapter) would have made them sell like hotcakes and give them the patent encumbered Vue Cups to upsell, instead their going to make a third (Technically forth if you count the Rivo) incompatible brewer that will most likely not accept previous generation cups and wonder why they can't sell the thing but the K cup units fly off the shelves.

Hell, it wouldn't surprise me if they stop making K cup machines altogether and really screw themselves over.

I don't think anyone who really appreciates coffee prefers pod coffee. I was drinking a cup of it as I wrote that, so I'm not trying to be condescending. Its not bad, just not great.

Unless you have some sort of magic way of judging if someone really appreciates coffee, it is being condescending, just like audiophiles or wine snobs in their respective fields of "expertise". I really appreciate coffee, and I prefer k-cups because of cost, convenience and variety.

Yes, there are many sub-standard k-cups out there, but there are some really excellent ones as well. My personal favorite is Jet Fuel. It is a very strong, rich-bodied coffee. It is better than anything I can get at Bigby, Starbucks, Seattle's Best, Caribou, etc., for a small fraction of the price. Most people I've shared it with really like it. There may indeed be better coffees out there, but the

Hiring any addict has costs

https://en.wikipedia.org/wiki/Coffee

Ever see what happens when a three-cup-per-day person cannot get their fix? Irritability, sluggishness, etc. Yet here is what I see in offices around the country, even in places like New York City:

http://www.keurig.com/

Yes, we must ensure that those damned addicts stay out of our workplaces...

I take a K-cup of whatever variety I've been liking lately (usually the Green Mountain Sumatran Reserve), and feed it into my Keurig one-cup system. Simple, fast, pretty good, and a fraction of the price of getting fancy-ass coffee out somewhere else.

I have been known to grind and brew from beans on occasion, but that's become rare since discovering the Keurig. I have one in my house and I bought another one for the office.

Go for the all inclusive one cup at a time quick brew machines. We have one in the office here and it is a god send. Keurig is the name of the company that makes the machine.