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Long-time Slashdot reader AmiMoJo shared this article from New York magazine: In late November, the Justice Department unsealed indictments against eight people accused of fleecing advertisers of $36 million in two of the largest digital ad-fraud operations ever uncovered... Hucksters infected 1.7 million computers with malware that remotely directed traffic to "spoofed" websites.... [B]ots "faked clicks, mouse movements, and social network login information to masquerade as engaged human consumers." Some were sent to browse the internet to gather tracking cookies from other websites, just as a human visitor would have done through regular behavior. Fake people with fake cookies and fake social-media accounts, fake-moving their fake cursors, fake-clicking on fake websites -- the fraudsters had essentially created a simulacrum of the internet, where the only real things were the ads.

How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. For a period of time in 2013, the Times reported this year, a full half of YouTube traffic was "bots masquerading as people," a portion so high that employees feared an inflection point after which YouTube's systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake. They called this hypothetical event "the Inversion...."

[N]ot even Facebook, the world's greatest data-gathering organization, seems able to produce genuine figures. In October, small advertisers filed suit against the social-media giant, accusing it of covering up, for a year, its significant overstatements of the time users spent watching videos on the platform (by 60 to 80âpercent, Facebook says; by 150 to 900 percent, the plaintiffs say). According to an exhaustive list at MarketingLand, over the past two years Facebook has admitted to misreporting the reach of posts on Facebook Pages (in two different ways), the rate at which viewers complete ad videos, the average time spent reading its "Instant Articles," the amount of referral traffic from Facebook to external websites, the number of views that videos received via Facebook's mobile site, and the number of video views in Instant Articles.
On Twitter the author also shared a Twitter thread by the Washington Post's director of advertising technology, who shares his own complaints about the ecosystem of online advertising. "The problem isn't just that the internet is full of fakery and bullshit and bad numbers and malfunctioning metrics and bullshitters and fraudsters. The problem is that all the fake shit is layered on top of other fake shit and it just COMPOUNDS itself... Like you get fake users, who get autoplay videos which no one is really watching....

"That's not even counting the entire ad campaigns that are fake where the product is just a bullshit excuse to collect data on you."

Facebook may be in the hot seat right now for its collection of personal data without our knowledge or explicit consent, but as The Wall Street Journal points out, "Google is a far bigger threat by many measures: the volume of information it gathers, the reach of its tracking and the time people spend on its sites and apps." From the report (alternative source): It's likely that Google has shadow profiles (data the company gathers on people without accounts) on as at least as many people as Facebook does, says Chandler Givens, CEO of TrackOff, which develops software to fight identity theft. Google allows everyone, whether they have a Google account or not, to opt out of its ad targeting, though, like Facebook, it continues to gather your data. Google Analytics is far and away the web's most dominant analytics platform. Used on the sites of about half of the biggest companies in the U.S., it has a total reach of 30 million to 50 million sites. Google Analytics tracks you whether or not you are logged in. Meanwhile, the billion-plus people who have Google accounts are tracked in even more ways. In 2016, Google changed its terms of service, allowing it to merge its massive trove of tracking and advertising data with the personally identifiable information from our Google accounts.

Google uses, among other things, our browsing and search history, apps we've installed, demographics like age and gender and, from its own analytics and other sources, where we've shopped in the real world. Google says it doesn't use information from "sensitive categories" such as race, religion, sexual orientation or health. Because it relies on cross-device tracking, it can spot logged-in users no matter which device they're on. Google fuels even more data harvesting through its dominant ad marketplaces. There are up to 4,000 data brokers in the U.S., and collectively they know everything about us we might otherwise prefer they didn't -- whether we're pregnant, divorced or trying to lose weight. Google works with some of these brokers directly but the company says it vets them to prevent targeting based on sensitive information. Google also is the biggest enabler of data harvesting, through the world's two billion active Android mobile devices.

Facebook may be in the hot seat right now for its collection of personal data without our knowledge or explicit consent, but as The Wall Street Journal points out, "Google is a far bigger threat by many measures: the volume of information it gathers, the reach of its tracking and the time people spend on its sites and apps." From the report (alternative source): It's likely that Google has shadow profiles (data the company gathers on people without accounts) on as at least as many people as Facebook does, says Chandler Givens, CEO of TrackOff, which develops software to fight identity theft. Google allows everyone, whether they have a Google account or not, to opt out of its ad targeting, though, like Facebook, it continues to gather your data. Google Analytics is far and away the web's most dominant analytics platform. Used on the sites of about half of the biggest companies in the U.S., it has a total reach of 30 million to 50 million sites. Google Analytics tracks you whether or not you are logged in. Meanwhile, the billion-plus people who have Google accounts are tracked in even more ways. In 2016, Google changed its terms of service, allowing it to merge its massive trove of tracking and advertising data with the personally identifiable information from our Google accounts.

Google uses, among other things, our browsing and search history, apps we've installed, demographics like age and gender and, from its own analytics and other sources, where we've shopped in the real world. Google says it doesn't use information from "sensitive categories" such as race, religion, sexual orientation or health. Because it relies on cross-device tracking, it can spot logged-in users no matter which device they're on. Google fuels even more data harvesting through its dominant ad marketplaces. There are up to 4,000 data brokers in the U.S., and collectively they know everything about us we might otherwise prefer they didn't -- whether we're pregnant, divorced or trying to lose weight. Google works with some of these brokers directly but the company says it vets them to prevent targeting based on sensitive information. Google also is the biggest enabler of data harvesting, through the world's two billion active Android mobile devices.

Reddit is reportedly launching native promoted posts for its mobile apps. "The company said in an email to advertisers that its apps are the most popular way its 330 million monthly active users access Reddit content on mobile, and they now account for 41 percent of time spent on Reddit across all platforms," reports Marketing Land. "Logged-in app users also spend 30 percent more time per day than users who log in from desktop, and 80 percent of app users don't access Reddit on desktop, according to the company." From the report: In-app promoted posts will have all the elements of a standard Reddit post, including upvotes, downvotes and comment threads. The native mobile ads will also include comments, which was not possible before on the mobile ads. Native promoted posts will be available on iOS starting Monday, March 19, and will roll out to Android in the coming weeks.

Danny Sullivan, reporting for MarketingLand: Ask Google Home what your day is like today, and it will remind you that Disney's Beauty and the Beast is opening today. Google says this isn't an ad. But it's definitely an out-of-the-ordinary cooperation with a Google Home "partner." The promotion was spotted by Bryson Meunier, whose child was definitely excited to hear the news delivered by Google Home. "This isn't an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales," a spokesperson said. The company doesn't list Disney as one of its partners on Google Home website, the report adds.

An anonymous reader shares an article on MarketingLand: For the third time since September, Facebook is disclosing new measurement errors. The two new errors affected the reaction counts Facebook reports on Pages' Live videos, as well as the engagement figures Facebook reports for off-Facebook links; the latter link engagement metrics were recently used in investigations by BuzzFeed and The New York Times into fake news articles' performance on Facebook. In addition to acknowledging the two new errors -- of which one has been corrected and one is still being inspected -- Facebook has refined a measurement marketers may reference when buying ads through the social network. None of the aforementioned metrics had any impact on how much money Facebook charges advertisers for their campaigns. But they may have informed brands' Facebook ad-buying strategies as well as brands', publishers' and others' Facebook-related content-publishing strategies.

An anonymous reader writes: Yesterday Amazon CEO Jeff Bezos earned $5 billion in one afternoon when the company's stock price jumped 9.6%. Amazon reported an actual profit of $513 million (nearly double the amount expected), and next year Amazon's sales are projected by analysts to be 63% higher than Microsoft's, which USA Today calls "a good illustration of how growth in the sector has moved from hardware, software and chip companies to Internet firms selling goods or advertising online... [W]hile Bill Gates helped put Seattle area on the map as a U.S. tech hub, Bezos now runs the largest tech company in the State of Washington, by far, in terms of sales."

Amazon's Echo and Alexa devices are believed to be outselling their Kindles (and Alexa will soon make her first appearance on a non-Amazon device). But Amazon attributed their surprise jump in revenue to a 51% annual increase in the "tens of millions" of subscribers paying for their Amazon Prime shipping service (which in San Francisco now even includes delivery from restaurants), as well as a 64% increase from their AWS cloud service, which recently announced a new automated security assessment tool.
Amazon ultimately reported more than twice as much new business as Google and three times as much as Facebook, according to USA Today, which notes that now of all the tech companies, only Apple has more revenue than Amazon, and because of the jump in their stock price, Jeff Bezos is now the fourth-richest person in the world. But with all that money floating around, Seattle tech blogger Jeff Reifman is now wondering why Amazon's local home delivery vehicles in Seattle seem to be operating with out of state plates.

An anonymous reader writes: Google's new advertising product, called Customer Match, lets advertisers upload their customer and promotional email address lists into AdWords. The new targeting capability extends beyond search to include both YouTube Trueview ads and the newly launched native ads in Gmail. Customer Match marks the first time Google has allowed advertisers to target ads against customer-owned data in Adwords. Google matches the email addresses against those of signed-in users on Google. Individual addresses are hashed and are supposedly anonymized. Advertisers will be able to set bids and create ads specifically geared to audiences built from their email lists. This new functionality seems to make de-anonymization of google's supposedly proprietary customer data just a hop, skip and jump away. If you can specify the list of addresses that get served an ad, and the criteria like what search terms will trigger that ad, you can detect if and when your target searches for specific terms. For example, create an email list that contains your target and 100 invalid email addresses that no one uses (just in case google gets wise to single-entry email lists). Repeat as necessary for as many keywords and as many email addresses that you wish to monitor.

theodp (442580) writes Giving others the impression that individuals support something that they actually don't could get you fined and placed under house arrest. But if you're Twitter, it could boost your bottom line. Gigaom's Carmel DeAmicis reports that brands pay Twitter to falsely appear in your following list, an advertising technique brought to light by William Shatner after he saw that 'MasterCard' appeared in his following list despite the fact that he didn't follow it. "By making it look like someone follows an account that they don't," writes DeAmicis, "it sends a false signal that said user cares about that brand. Although the brands are marked as 'promoted,' it's not necessarily clear that the user in question doesn't actually follow the brand. There's ethical considerations to be had. Hypothetical examples: What if you're vegan and don't want people to think you're following Burger King? Or you're the CEO of Visa and don't want people thinking you're following MasterCard? Or you're a pro-life activist and don't want people thinking you're following Planned Parenthood?" Or, if you're @BarackObama and don't want people to think you're following @TPPatriots!

theodp writes: Marketing Land's Danny Sullivan has a pretty epic post on How Google Became A Santa Tracker Tradition To Rival NORAD, and wonders if future generations will think of Santa tracking as synonymous with Google, just as past ones have felt about NORAD. Until it split with Google in 2012 (for unknown reasons) and hooked up with Microsoft, Sullivan explains, NORAD had really been the only place to go for a serious, dependable Santa tracking service. "There's a big part of me that wishes Google had gotten out of Santa tracking when it split from NORAD," says Sullivan of the divorce. "The NORAD Santa tracker brings back memories from my childhood; it brings back memories of me being a father with young kids checking in on Santa's progress. In contrast, Google feels to me like an upstart interloper messing with my nostalgic memories. But maybe Google's a welcome alternative to others. It's not uncommon to see the occasional complaint about a NORAD "Santa Cam" video showing Santa being accompanied by fighter jets. Some might prefer a Santa tracker that's not connected to a military organization. Of course, some might not feel one connected to a giant company is necessarily preferable. Part of me is also sad that when I go to NORAD's own site, I get a big Internet Explorer icon in the top right corner, which effectively opens up an ad for Microsoft. I guess I feel it's too blatant. Of course, complaining about the commercialization of something Christmas-related, I suppose, is kind of useless." Sullivan adds, "Overall, I'm thankful to the many people who are involved with both operations [NORAD Tracks Santa and Google Santa Tracker], who work hard to make children smile on Christmas Eve.""

Hugh Pickens DOT Com writes "Danny Sullivan reports that in the past month, Google has quietly made a change aimed at encrypting all search activity to provide 'extra protection' for searchers, and possibly to block NSA spying activity. In October 2011, Google began encrypting searches for anyone who was logged into Google. The reason given was privacy. Now, Google has flipped on encryption for people who aren't even signed-in. In June, Google was accused of cooperating with the NSA to give the agency instant and direct access to its search data through the PRISM spying program, something the company has strongly denied. 'I suspect the increased encryption is related to Google's NSA-pushback,' writes Sullivan. 'It may also help ease pressure Google's feeling from tiny players like Duck Duck Go making a "secure search" growth pitch to the media.'"

Freshly Exhumed writes "Danny Sullivan over at Marketing Land has been tipped over the edge by various colleagues: 'After seeing yet another "hands-on" review of the Microsoft Surface tablet, I thought it would be interesting to shed more light on what exactly the journalists who assembled in Hollywood this week for the Surface launch event actually got to do with the tablets. In short, not a lot. Come along as I explain the hands-off reality of what I saw.' In response to Sullivan's criticisms, TechRadar contributor Mary To Many rebuts that merely touching something that does not operate nor even truly exist equates to an actual hands-on review. So, what do Slashdotters expect a "hands-on" review to reveal and/or include?"

Freshly Exhumed writes "Danny Sullivan over at Marketing Land has been tipped over the edge by various colleagues: 'After seeing yet another "hands-on" review of the Microsoft Surface tablet, I thought it would be interesting to shed more light on what exactly the journalists who assembled in Hollywood this week for the Surface launch event actually got to do with the tablets. In short, not a lot. Come along as I explain the hands-off reality of what I saw.' In response to Sullivan's criticisms, TechRadar contributor Mary To Many rebuts that merely touching something that does not operate nor even truly exist equates to an actual hands-on review. So, what do Slashdotters expect a "hands-on" review to reveal and/or include?"