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Banner Ads To Become More Annoying?

cardhead writes "The Washington Post is reporting that "studies found the larger, more intrusive ad formats were, on average, 40 percent more effective than the banner ad." It went on to say that ads that pop up between you and the page you're trying to read are the most effective."

71 of 174 comments (clear)

  1. Re:it'll always change... by mosch · · Score: 2

    How long until http://www.satirewire.com/news/0103/support_our_sp onsors.shtml isn't be a parody anymore? I give it a week and a half.

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  2. OT: slashdot sucks by mosch · · Score: 2
    What on earth is the point of the 'insert a space you didn't type into your URL' feature? it's right up there with the lameness filter.

    God bless the hypocritical /. admins who implement the very technologies they deride.

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  3. Re:A small price to pay by Micah · · Score: 2

    Correct. Larger ads, even the big ones that fill half a screen partway through a story, aren't THAT bad (unless they have annoying animation).

    Popup ads, which COVER the story, suck. I instantly Alt-F4 those puppies.

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  4. Re:A small price to pay by Micah · · Score: 2

    Uugh. I'd rather every web page i visited pop up 50 separate popups than suffer through using Windows!

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  5. usually true, but not always by bobalu · · Score: 3

    That's usually what *I* say to people who complain about porn spam, but I was on SpeedVision.com from work the other day (NEVER visited ANYTHING remotely porn-like, just CNN and the NYTimes) and got a full-size pop-up (so to speak) from www.twistedhumor.com for PIE ("Practically Illegal Entertainment") which was flush with "erotic" fare. I sent SpeedVision an email saying "Hey guys, thanks for endangering my job".

    Now I do what someone here suggested - I put the offenders in my host file and the pop-up goes nowhere.

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    The revolution will NOT be televised.
  6. Conclusion: Konqueror approaches 100% market share by leonbrooks · · Score: 2

    ...because you can disable just the window.open() function, which smears most popups. You can also filter cookies. Mozilla's ``remember this decision'' check-box on the cookie questions is also a small but exceptionally useful feature. These features are almost certainly available largely because both browsers are Open Source (Free-Software style). As people start to notice that these browsers do more stuff that they actually want and use, and less stuff that exposes them to network abuse, lesser browsers will fall by the wayside.

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    Got time? Spend some of it coding or testing
  7. Your web's about to get very, very small. by hatless · · Score: 2

    As more sites refuse to serve content unless they can set and read back a cookie, the part of the web you'll be able to surf is going to get mighty small soon. It's happening already.

    And it'll get even smaller when content only loads after the successful playback of a 30-second animated commercial, enforced by more cookies and some scripting to render the content itself.

    I give it less than a year.

    1. Re:Your web's about to get very, very small. by VE3THX · · Score: 2

      As more sites refuse to serve content unless they can set and read back a cookie, the part of the web you'll be able to surf is going to get mighty small soon. It's happening already.

      When I want to access that kind of site today, I momentarily un-block the cookies with AdSubtract, let the page load and immediatley delete the cookies and other crap.

      And it'll get even smaller when content only loads after the successful playback of a 30-second animated commercial, enforced by more cookies and some scripting to render the content itself.

      Good riddance. I don't mind paying good hard money for what I want or need. Napster is a perfect example. I love older comedy and "Dr. Demento style" music--much of which is not commercially available. The Napaster we all grew to love gave me what I wanted, WHEN I wanted it. I'd have easily paid $20 or even $50 a month for that flexibility and content. Now their model gives me nothing that I want so guess what? I ain't buyin'.

      I would gladly pay for Slashdot, Fuckedcompany.com, The Register and a few other indespensible sites. Anything else? If I want it I'll pay for it. I won't suffer through ads for it, I'll tell you that!

      --
      Cheers, PJ Dougherty
  8. Re:A small price to pay by Bob+McCown · · Score: 2
    If youre running windows, a nice solution is Popup Killer

    Works great, combined with AdSubtract

    usual disclaimers, etc. etc...

  9. Re:Won't complain... by Goonie · · Score: 2
    Besides, what mainstream advertisers would want their names associated with South Park, Howard Stern, or The Man Show?

    While I can't speak about the last two, I know there's a fair proportion of people out there who really like South Park. I don't know a single person who likes pop-up ads . . .

    Go you big red fire engine!

    --

    Any sufficiently advanced technology is indistinguishable from a rigged demo
    --Andy Finkel (J. Klass?)
  10. Re:Most effective.... by Bearpaw · · Score: 2
    Yeah, most effective at making me leave that site and never come back.

    [nod] And the bit about "statistics suggesting that Web ads boosted awareness"? Um, there are a lot of companies I've become so "aware of" that I can easily remember never to buy from them. Getting people to remember your brand name isn't so good if they associate your brand name with a feeling of annoyance.

  11. Re:it'll always change... by HiThere · · Score: 2

    That is just as wierd as this strategy. If the ads get too annoying, I'll disable them. If other people find them too annoying, then Junkbuster, et. al. will be copied all over the place.

    And I don't get used to the ads. I haven't yet and I don't expect to. On sites that I value, I look at them. Occasionally one will be interesting enough to click through on (well, shift-click... I usually don't want to loose the current page). But if they are annoying, I either close them without reading them, or scroll them off the page immediately. That's what I do with all these animated flashies. I have no idea what the ad was at the top of this page, because it hurt my eyes to look at it, so I scrolled it off the page immediately. I'll make a wild guess that it was geekware, or some such, but that's just because they are often at the top of /. pages.

    When the ads get too bad, I stop patronizing a site. If I can't find a different one, I do without. Loosing TV hasn't hurt me much, so I don't expect loosing a site here and there will.

    Ads that I find effective are related to my current interest. If I'm searching a technical site, perhaps I might be interested in an editor. But I'm already using a pretty good one. Still, occasionally I'll find something that seems worth checking out. Off-topic ads tend to be more annoying than anything else, and I usually just skip past them as quickly as feasible.

    Caution: Now approaching the (technological) singularity.

    --

    I think we've pushed this "anyone can grow up to be president" thing too far.
  12. Re:When did capitalism become so fascist? by HiThere · · Score: 2

    This happens whenever one group of humans decides that it is relatively invulnerable to being harmed by another group. Another name for this is power politics. It's the same thing, the same evil, just to a different degree.

    Capitalism doesn't have much to do with it. Any coherent group of humans will act that way. Churches act that way. Political parties act that way. Businesses just aren't any better than anyone else.

    The appropriate tactic is to devise strategies that decrease their power to act and their relative immunity to counter attact. But do remember that while you are doing that, they will be increasing the pressure.

    Notice, the technical community is not immune to this. ICANN has been acting this way. MS has been acting this way. etc. This is done by groups of people in small as well as in large. When a relatively powerless individual does it it's call being an egocentric selfish b-st-rd.


    Caution: Now approaching the (technological) singularity.

    --

    I think we've pushed this "anyone can grow up to be president" thing too far.
  13. Won't complain... by sith · · Score: 5

    I'm really not ready to bitch about any kind of web advertising at this point. I'm willing to accept annoying popups if it means that sites won't go out of business. I'd rather be hassled with an annoying flash popup than go without The Register or slashdot.

    That said, if it gets to the point that it is more trouble to get rid of the ad (IE, autorespawning popups or something), I will not hessitate to complain. Just not yet.

    1. Re:Won't complain... by Erasmus+Darwin · · Score: 2
      What mainstream advertiser would want their name assosciated with a site like Something Awful?

      nVidia, for one.

      Besides, what mainstream advertisers would want their names associated with South Park, Howard Stern, or The Man Show?

    2. Re:Won't complain... by Saeger · · Score: 2
      I'm willing to accept annoying popups if it means that sites won't go out of business.

      You should listen to yourself.

      It's like the shortsighted people who, to this day, say, "Make sure to click on your favorite websites' banners to help them out!" when in reality all you're doing is diluting the value of an eyeball/click-through, which doesn't help anyone in the "food-chain."

      So, in other words, what you're saying is, "I'm willing to accept being increasingly annoyed by popups [and other advertising], if it means that my favorite sites' get paid imaginary-money for it! Nevermind that the annoyance factor results in my resentment of the product or service being mentally engineered upon my consumer-brain."

      Since I seek out what I want to buy, and I make it point to avoid "evil" advertiser influence, it's my point of view that by opting-out, I'm actually SAVING the advertiser from wasting money, and SAVING myself aggrevation.

      I don't need a sheepherder to tell me what to buy (*cough*or what God to believe in*cough*), so I'll continue to let the sheeple subsidize my 'net with their influenced purchases. There's WAY more than enough sheep to go around; I'm not worried.

      --
      Power to the Peaceful
  14. Re:Mis-clicking? by CokeBear · · Score: 2

    Yet another reason to use an OS other than windows. Anytime I see a windows element on my screen, I know its fake.

    --
    Reality has a liberal bias
  15. Re:Mis-clicking? by Evro · · Score: 2
    Well of course. The funniest part of this is that things like that are actually considered "effective". Clickthrus == effectiveness. This makes no sense, and I believe CBS's online division is now no longer providing clickthroughs by default to advertisers, instead pushing web ads as branding methods, like TV ads. Funny, everybody was hyping net ads because the "effectiveness" was supposed to be so easy to calculate, unlike TV ads which are vague. Now that so-called effectiveness has jumped back and bit the industry in the ass, so they're saying clickthroughs don't mean anything anymore. Amusing.

    ______________________________

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    rooooar
  16. Re:I wonder... by Azog · · Score: 2

    Attention, companies and advertising agencies that might be reading this!

    I make a note of companies that have irritating ads, and I will NEVER buy from them!

    For example, those damn X10 popup ads which invariably feature women in suggestive poses... I'll never, ever buy anything from that company. And that's despite the fact that I'm a geek with a house full of electronics, and wireless cameras are right up my alley. Forget it. Ain't gonna happen. Same with any other company that gets on my nerves.

    If I wanted annoying advertising, I would watch TV. And I gave that up completely three years ago.

    Torrey Hoffman (Azog)

    --
    Torrey Hoffman (Azog)
    "HTML needs a rant tag" - Alan Cox
  17. Re:new obtrusive ads by novarese · · Score: 2
    They are called "shoshkeles" (i think it's yiddish for "annoying as hell"). You can read all about how great they are from the company that invented them:

    http://www.unitedvirtualities.com/shoshkeles.htm

    These are flash-based ads that superimpose themselves directly over the viewed page and then merge into the page. Its hard to explain, just take a look. They're SO annoying that they will probably piss the "eyeballs" off so much that they will instantly decide to NOT buy the advertised product. Of couse, the copy here makes them sound like consumers can't get enough of them: "The graphic and audio elements create an intimate moment between targeted consumer and advertiser." Barf. Do they actually believe that? When was the last time you shared an "intimate moment" with an advertisement???

    The Showtime example is the best, however. It is offered as an example of "geographically and demographically targeted" advertisement, but the ad is for a Showtime pay-per-view boxing event, and show on top of a WorldBook Encyclopedia entry for Boxing Day, which has nothing to do with the sport. How they managed to let this slip through on a list of hand-picked examples for potential advertisers amazes me.

  18. Re:Annoying Banner Ads that get you busted. by gmhowell · · Score: 3
    You are calmly surfing around, and suddenly a breathy female voice announces that she has a porn site so hot, that she can't tell anyone about it.

    Anyone buy my wife in the next room, apparently.


    One of the benefits of a deaf wife:)

    --
    Jesus was all right but his disciples were thick and ordinary. -John Lennon
  19. Not surprising by Rupert · · Score: 2

    This is just Doubleclick & friends trying to persuade people that web advertising works at all, not how much.

    <img src="HugeAnimatedBanner.gif" width=640 height=480>

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    E_NOSIG
  20. Re:possible bias in studies by DJGreg · · Score: 2

    Hear Hear.. I was noticing that myself a little bit ago. The funny thing about the ads is that i just "upgraded" to IE6 to see what it was like (I know, I know, but it's what i use on my windoze partition). First thing I noticed, as the first place I went to was slashdot, was that the little privacy icon on the statusbar was on. I clicked on it and it showed me that IE6 had blocked some cookies from doubleclick.

    Cool that the default privacy settings in a MS product blocks DoubleClick, not cool that it was Slashdot that showed me this..

    On a side note, bring on the pop-ups. I usually use mozilla, and with the help of the user.js file, don't get pop-ups at all.

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    Yes, one day I may actually learn to spell...
  21. boycott popup companies by jgilbert · · Score: 2

    Sure, I notice the popup adds more. Unfortunately, it has the exact opposite effect the desire. I remember the company...and the fact that I'm never buying any products from them again for the annoyance. X10.com the perfect example. I've bought things from them in the past, but will no longer after having their adds popped up in my way when trying to read an article.

    1. Re:boycott popup companies by Tackhead · · Score: 5
      > You can kinda-sorta opt out of X10 ads by going here. Although I believe the net effect is that it loads the ad, reads your optout preference from a cookie, then immediately closes the ad window. Plus, you have to re-opt after 30 days. Better than nothing, I guess.

      No, firewalling them, HOSTS-blocking them, or using Junkbuster to filter them out is "better than nothing".

      Opting-out is not a solution, because it relies on the good behavior of your adversary.

      But you can't trust your adversary -- because the reason you want to opt out is because they've demonstrated themselves incapable of abiding by the rules of polite society.

      Which makes more sense:

      1) Get down on your knees and beg "please, known-privacy-invader or annoying-ad-maker, track my movements for 30 days but promise that if you can continue to track me, you won't show me the ad until a month from now, when I'll have to jump through the opt-out hoop again?"

      or

      2) Blackhole them, so that (because you can't send packets to them, and they can't send packets to you) you're immune, no matter what the marketroids decide to do next, you remain unaffected.

      By way of analogy: You leave your door unlocked, and someone walks in, shits on your living room rug, and leaves, with a note saying "Cool shit, huh? I'll leave some more samples next week!"

      Do you lock your door? Or do you leave it unlocked, but tack up a note on the door saying "Thank you for not shitting on my rug today. Please continue to not shit on the rug for 30 days, because I just had it cleaned."

    2. Re:boycott popup companies by seanmeister · · Score: 2

      You can kinda-sorta opt out of X10 ads by going here. Although I believe the net effect is that it loads the ad, reads your optout preference from a cookie, then immediately closes the ad window. Plus, you have to re-opt after 30 days. Better than nothing, I guess.

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    3. Re:boycott popup companies by Guignol · · Score: 2

      Unfortunately, this won't work because they just won't hear our silence
      (Unless everybody boycott which won't happen)
      So maybe we should use some similar methods to e heard too

      We could write a plugin that catch the popup, but instead of just blocking it and having us being silent, check the link, verify if it is already a known link, then potentially ask user confirmation, parse the linked page looking for some relevant mailto: tags and automagicaly let the link owner hear us.
      Also, a mail would be sent in a central www.whatarepopupsgoodfor.org to gather useful statistics *evil grin*

      Subject: Pop-up ads side effects
      Dear ad-poper ( optional fuck you (customize your plugin !))
      did you know how much you are being ignored thanks to your own abusive methods ?
      It is my great pleasure to let you know that I just ignored you right now. I already ignored you 23 times before, so this time I actively ignored you without even having to follow your link.
      How did I do that ?
      Well, simple, I'm just using one of those new free plugins for MSIE (also exist for netscape, mozilla, etc..) that detect your pitiful attempt to annoy me ruining my browsing experience.
      I am of course a civilized person (do not check this option if you checked the *fuck you* one)
      and I wish to help you reconsider your methods by giving you a real tool to measure effectively how much you are being ignored:
      please have a look at you're there
      you'll see some nice and informative statistics about how much ou are being actively ignored by many others pissed off users
      What is it to be "actively ignored" ?
      Well, quite simple, everytime a popup window wants me to know more about you, the plugin takes care that I will not know about you at least for 3 weeks, by feeding my proxy with specific orders not to let me go to your site but instead displaying something like this
      reminding me thus that for now you tried to annoy me 24 times, and it wasn't 3 weeks ago you last tried to
      The proxy will also stop downloading less intrusive ads from your site by blocking any image linking to your site during that same period of time, puting this one instead.
      If you try to annoy me more than 10 times in a month, my friends list will automaticaly be warned about you; having them ignoring you actively as well, although they didn't have to deal with you as much as their defined treshold yet
      Thank you so much for your attention, and please note that I don't hate you, I won't boycot you, I just won't even know you as long as you try to be too intrusive
      Have a nice day...(optional *fuck you*)
      Regards,
      an ex popup_victim (WAPUGF_ID: #314159265358979)

      of course the mail should be sent anonymously to avoid privacy problems, but still, a unique "Whatarepopupsgoodfor" ID shall be provided, the same used to post statistics on the main site, just so that we do provide an effective mean to measure how much they are being ignored (how many people, how often blabla...)
      also, without privacy concerns, each registered user could optionaly give some hints about himself to te engine, that would be very useful against X10, because they would see that they are the most actively ignored on the web, and, funier, they are most ignored by most otherwise inclined buyers (geek-profile, interest in electronic devices, books, blabla)

  22. Re:Bruce Banner by generic-man · · Score: 2

    JavaScript is not Java (a better name is ECMAScript), so Windows XP will still be able to handle popups out of the box. However, the lack of a VM will probably result in a great many more Flash ads, as Flash support is still included or readily available just about everywhere. With IE 6.0, there might even be one or two ActiveX ads, but the relatively low userbase will keep advertisers away until at least a few years down the road.

    Seeing that Flash is being used to make some TV ads nowadays, it would not at all surprise me to see full-screen interstitial Flash advertisements. By building the link to the article into the Flash movie, you also prevent the user from skipping the movie entirely. (Watch a 30 second commercial, then click "TELL ME MORE ABOUT THIS AMAZING PRODUCT" or "show me article" to continue.)

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    For more information, click here.
  23. Re: Banner Ads To Become More Annonying? by Tackhead · · Score: 2
    > Impossible! We need a new word, annoying isn't good enough even now...

    May I submit the word "Shoshkele" as the word for "transcendentally annoying, transcending even transcendent annoyance, the kind of annoying that makes you want to hunt down every marketing executive and sodomize them with 20 feet of razor wire wrapped around an aluminum baseball bat":

    Or as the advertisers define it:
    Sample Shoshkeles.

    (Amusingly enough, I point out that the most amazing thing about marketroid-speak is that I couldn't figure out what the fuck a shoshkele was, even after reading the "What's a Shoshkele" link on the aforementioned marketroid site.)

    This is all going to end up like the Marketing Department of Sirius Cybernetics Corporation, who defined a robot as "Your Plastic Pal Who's Fun To Be With".

    And the HHGTTG defined the marketing department of SCC as "A load of useless gits who'll be first against the wall when the revolution comes".

  24. Re:Annoying Banner Ads that get you busted. by Tackhead · · Score: 4
    > The latest thing on the seamy side are banner ads with .WAV files attached.

    Favorite quote:

    "If I want your website to make sound, I'll lick my finger and rub it against my screen. Now fuck off while I delete the damn MIDI .DLL from my Nutscrape install."

  25. Re:Mis-clicking? by jovlinger · · Score: 2

    wha?
    When did this happen? As of yesterday, when I last checked out the state of the world, yahoo had no such shenanigans. Yahoo news has long been my news source of choice, so I am VERY suprised at your allegations.

  26. Re:it'll always change... by jovlinger · · Score: 2

    remember when netscape inventing the tag was the height of distraction? Heck, even webmonkey (ah! old hotwired of yore) had diatribes against that one tag. And now we have flashy popups that... well, blink.

    The more they change, there's nothing new under the sun.

  27. More effective, yes... by sparty · · Score: 2

    ...at pissing off users and causing more people to switch off Javascript or switch to Mozilla with its per-site popup blocking ability.

    1. Re:More effective, yes... by sparty · · Score: 2

      Mozilla allows this--see the docs. You can either globally disable window.open() or disable it on a per-site basis.

    2. Re:More effective, yes... by osgeek · · Score: 2

      The down side is that sites that count on ad revenue for their funding are going to code only for Internet Explorer, making Mozilla more and more irrelevant.

  28. Re:Mis-clicking? by jesser · · Score: 3

    if they were really smart/crooked they would make the "close window" button actually a link to their site - "oops, i guess we made a mistake in programming"

    And due to a security flaw in Internet Explorer, you actually can make a window without a real title bar. The exploit is to open a "full screen" window (which a web page shouldn't be able to do in the first place) and then resize it using additional javascript. I haven't seen any advertisers use this hole, but I have seen them make full-screen windows, so I won't be surprised if I see them create a "chromeless window" and make me read the ad to find the real "close" button.

    --
    The shareholder is always right.
  29. Nothing new here by Tridus · · Score: 2

    As people get better at ignoring ads, new more invasive ads are going to be more "effective". Of course, the audience will become better trained again, and they'll have to get even more invasive, while driving more and more people to use ad filtering proxies because the ads went too far.

    Nothing new here.

    --
    -- "So they told me that using the download page to download something was not something they anticipated." - Bill Gates
  30. Banner Blindness by webword · · Score: 2

    This is only going to be a short term effect. Banners generally suck. No matter how bad they get, people will start to ignore them. Our perceptual systems are built to handle this kind of crap.

    Aside: It is unfortunate that you always have to watch out for crappy research like you see in this article. How do you know what is good and bad? Ack!

    By the way, I actually like Google's Adwords program. Very fast loading pages are still possible, the results are not disrupted, and the sponsored links sometimes match my search. Bravo for usability!

    Resources

    What is banner blindness?

    Banner Blindness: Web Searchers Often Miss "Obvious" Links

    Commentary: Banner Blindness, Human Cognition and Web Design

    Usability Perspective on Banner Ads

    Banner Blindness: What Searching Users Notice and Do Not Notice on the World Wide Web

  31. Mis-clicking? by diablovision · · Score: 5

    Does that count the people who frantically aim for the X button and miss, inadvertantly rewarding these bastards for being so annoying?

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    120 characters isn't enough to explain it.
  32. Most effective.... by Pennywise · · Score: 2

    It went on to say that ads that pop up between you and the page you're trying to read are the most effective

    Yeah, most effective at making me leave that site and never come back. I usually surf with scripting turned off so popups don't bother me too much, but anyplace that makes it diffucult for me to view the content just isn't worth my time.

    --
    "The obvious is that which is least understood and most difficult to prove." -- A fortune cookie
  33. Recognition != positive response by ebh · · Score: 2
    According to the article, all Doubleclick measured was recognition. Admittedly, that's 90% of the battle in advertising, but it doesn't translate into positive response.

    Consider the scenario of buying a car from a dealer whose ads are reasonable, then calling the owner of the dealership who carpet bombs the airwaves with explosions and screaming carnival barkers and telling him that his expensive ads were precisely why you didn't buy from him.

    If I learned to ignore banners, I can learn to ignore bigger ones. I hate playing Whack-A-Mole with popups, but I can usually get them before the image is downloaded--how well can I recognize an image I never see?

  34. Annoying Banner Ads that get you busted. by Donut · · Score: 3
    Of course, the Porn Internet is ahead of the pack. The latest thing on the seamy side are banner ads with .WAV files attached.

    You are calmly surfing around, and suddenly a breathy female voice announces that she has a porn site so hot, that she can't tell anyone about it.

    Anyone buy my wife in the next room, apparently.

    Donut

    1. Re:Annoying Banner Ads that get you busted. by FortKnox · · Score: 5

      Anyone buy my wife in the next room,

      Post a picture and a price, please. ;-)

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      Good quote, too many chars. Seriously, the slashdot 120 char limit sucks!
  35. Banner ads ARE getting more annoying by Raunchola · · Score: 2

    Who here hasn't had to deal with those annoyingly gigantic Flash ads at Salon or CNET? Anyone been lucky enough to avoid those X10 ads (especially those who substituted 3000 for 30 in the remove URL :))? If you said no to the above, you're lucky.

    As far as the IAB's assertion that "bigger is better," they're wrong. Sure, because of their persistent pop-up ads, people associate X10 with digital cameras. But they're also associating X10 with assholes, annoying assholes at that. People like the IAB seem to forget that there are actually some people who are annoyed by garish Internet ads. Damn, whodve thunk it?

    Banner ads used to be the Next Big Thing(tm) a few years ago, and now they've gone by the wayside. Why? Because people merely pushed them into the background, or they filtered the things out. Now we have pop-ups and annoying Flash ads. While they're not as "quiet" as a banner ad, most filtering software can summarily take care of them. In a few years, will these ads still be the Next Big Thing(tm), or will they go the way of the banner ad?

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    The real Raunchola isn't cool enough to have any imposters
  36. Re:new approch... by geekoid · · Score: 2

    first of all it would be a little bandwidth, for a short perios of time.(relative to most downloads).
    If no one has a revenus stream, you won't have much to download.

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    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  37. Ouch by Andrewkov · · Score: 2
    Banner Ads To Become More Annoying?

    Is this actually possible??

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  38. tell them so. by www.sorehands.com · · Score: 3
    A boycott only works if you tell them you are boycotting because of the ads or practice. Otherwise, they will only think that you have enough gadgets, stuff, or they just plain lost a customer.

  39. Yeah .. right by PopeAlien · · Score: 2

    ..At first maybe the newbie clicks the ad.. It doesn't take long though before the ads just annoy and the automatic reaction is to kill the popups and/or install adblocking proxies without reading the sales pitch.

    I think part of the problem is that too many ads limit the effectiveness. That is to say we are inundated with advertising, and even if there is a good offer or interesting deal in there, I assume its a stupid rip-off deal and skip it.
    bleagh

  40. Re:What ads???? by SquadBoy · · Score: 2

    There are very nice debs of the waldherr version of JunkBuster here (http://www.spinnaker.de/debian/unoff/junkbuster.h tml) These along with the config file from Waldherr does wonders.

    --

    Cypherpunks: Civil Liberty Through Complex Mathematics. Those who live by the sword die by the arrow.
  41. it'll always change... by FortKnox · · Score: 3

    Ads are only successful when they are annoying/intrusive. Its the like basic rule of marketing. When everyone does the same thing, it isn't annoying anymore and the marketeers have to switch.

    For people browsing the web, its now simple to just ignore the top inch of a webpage, because its an ad. Pop-up's are the new annoyances. Give it a year, and people will be adept at ignorning them, and they'll have to find something more intrusive (maybe putting the add right in the middle of the sentence you are reading?). The point is, marketing evolves with humans. They'll always be annoying. Might as well get used to being annoyed (whatever happened to my right of happiness??).

    --

    --
    Good quote, too many chars. Seriously, the slashdot 120 char limit sucks!
    1. Re:it'll always change... by YKnot · · Score: 3

      Ads are only successful when they are annoying/intrusive. Its the *This comment brought to you by Zig Zag corporation* like basic rule of marketing. When everyone does the same thing, it isn't annoying anymore and the marketeers have to switch.

      For people browsing the web, its now simple to *Got Milk?* just ignore the top inch of a webpage, because its an ad. Pop-up's are the new *New and improved! Try our messageboards. Slashdot loves you.* annoyances. Give it a year, and people will be adept at ignorning them, and they'll have to find something more intrusive (maybe putting the add right in the middle of the sentence you are reading?). The point is, *Copy kills music. Support the artists. Sincerely, RIAA* marketing evolves with humans. They'll always be annoying. Might as well get used to being annoyed *W*(*A*w*T*h*C*a*H*t* *e*O*v*U*e*T*r*:* * *h*S*a*U*p*B*p*L*e*I*n*M*e*I*d*N* *N*t*A*o*L* *S*m*!*y right of happiness??).

    2. Re:it'll always change... by graveyhead · · Score: 2
      Ads are only successful when they are annoying/intrusive.

      Under what authority do you make this assertion? You are 100% wrong. Where is that guy with the "everything you know is wrong (and stupid)" sig when you need him?

      Obnoxiousness is not the best way to catch the eye, it is simply the cheapest. Doing anything else requires creativity, and therefore manpower, and therefore $$$. I posted an example of good (read: award winning) advertising here. If you read the linked article, take the marketdroid speak with a grain of salt, but otherwise it is a good representation of the work.

      Well, your fingers weave quick minarets; Speak in secret alphabets;
      --
      std::disclaimer<std::legalese> sig=new std::disclaimer; sig->dump(); delete sig;
  42. In other news... by DragonMagic · · Score: 2

    Studies found that ads which take over your entire screen, play obnoxiously loud sounds, and force you to click on them to get access to the website to where you were going, have been found to be 100% more effective in getting traffic!

    Actually, I find that with some ads, I am waiting for them to load their java and other crud, and while I go to click on a link, since the ad did not specify its size, when I click, suddenly there's the ad in its place, moving the link down the page. Oops. Count that as another click-through.

    Dragon Magic

    --

    Human nature is the same everywhere; the modes only are different. -- Earl of Chesterfield
  43. Tiny Camera ad by DigitalDragon · · Score: 2

    I don't know why, but I've seen this ad maybe 200 times in the past 3 months, it seems to come from nowhere, just a new window open in a background with this ad for a tiny camera that can be used for spying. I have no idea where it comes from, it does not matter which website I go to, I always get it. Anybody experienced this?

    --
    http://dtum.livejournal.com
    1. Re:Tiny Camera ad by gnovos · · Score: 2

      Want to know why these ads "come from nowhere"? Well, search your house right now! Becuase they are spying on you! With thier little X10 camera! :)

      --
      "Your superior intellect is no match for our puny weapons!"
  44. this all makes sense by 2MuchC0ffeeMan · · Score: 2

    the larger 'larger penis' ads are more effective than the small 'larger penis' ads... hurm...

    --
    Runnin' On Empty .... I'm Still Alive
  45. Re:Geocities? by Technician · · Score: 2

    Anyone else avoid anything on Geocities because you can't read the upper right corner of the article for a long time? I don't waste my time when looking for information waiting for the light to turn green. I take the first detour past the slow lights.

    --
    The truth shall set you free!
  46. Re:possible bias in studies by nick_davison · · Score: 3
    To be fair, who else would conduct the research? I know it has become the norm to jump on the evil bias of large corporations but perhaps it's worth stopping for a moment to think about it.

    If you're totally unrelated to the field, why would you bother to pay to conduct the research? Certainly, the Irish Llama Farming Federation may be completely unbiased but they also have absolutely no reason to pay for it.

    Universities generally get flagged as being biased because they get paid by the large companies to conduct the research. Unfortunately, that's the business model of universities - perform research for cash or perform research to gain reputation so the next load of research will get cash. Much as it is nice to believe universities simply do research because it's for the good of mankind, the vast majority of it has to be paid for.

    So, that leaves companies involved in the industry either doing the research themselves or paying others to as they're the only ones with enough of an interest to pay for it. What it all comes down to is there's no source that finds the research worth paying for that doesn't have some kind of a vested interest.

    But does that really imply a bias? Why did DoubleClick and MSN conduct the research? The alleged bias is that they want to sell annoying adverts. Unfortunately, that's missing the point. They want to sell [stuff] with advertising. If the most efficient means turns out to be paying Cowboy Neal to come and rub your back while whispering soothing messages - they want to know that so they can do it. This research was done to find out what pays them best - annoying ads - then they released that information because it gets people talking about them (more advertising).

    There is plenty of bias in the world, certainly. A large part of it sits right here, moderating OhMyGodItsBias claims up to fives (must remember that for Karma Whoring). It's worth stopping and thinking though - in many cases big companies just do stuff because they want to find out an answer and make money from it, not because they want their existing answers confirmed and somehow justified.

  47. A small price to pay by Hobobo · · Score: 2

    That's a small price to pay for free content. I gladly look at larger banner ads when I read The New York Times for free!

  48. No, they won't by NineNine · · Score: 2

    They won't for one good reason. The advertising is finally realizing that you can't peg web ads to clickthrough performance, when the rest of the advertising industry has nothing comparable. Already, sites such CBS Marketwatch and other large sites are refusing to sell advertising space based on clickthroughs. When this stupid trend of only being paid for clickthroughs is over, websites won't be nearly as desperate for you to click. We'll see more ads that are just geared towards general brand recognition, and not an instant action.

  49. Re:Bruce Banner by einhverfr · · Score: 2
    I wonder if the no-java XP IE will kill off autospawning ads. I always control them by leaving javascript off as an option, I would hate to lose control over them.

    I doubt it. Javascript != java. And, I don't know if you have a hotmail account but they just went to large annoying popup ads, so they would start losing more money if they dropped javascript...

    Sig: Warning The following may be illegal under the DMCA (rot-13 decoder):
    ABCDEFGH I J KLM

    --

    LedgerSMB: Open source Accounting/ERP
  50. I wonder... by TheLinuxWarrior · · Score: 4

    If anyone thought about the fact that this 40% increase is due to accidentally clicking the popup when attempting to click the site the user visited instead. Advertising people can be such A**holes sometimes.

  51. Logical conclusion by blamanj · · Score: 2

    Well, how long before they figure out that they don't need content at all? Seems like 100% banner ads would be really, really, effective.

  52. Damn dirty apes. by Kibo · · Score: 2

    I was looking for info on Stars! Supernova (9/3/2001 BTW) when my browser seemed to jitter a little, then an ape in a transparet pop up for Planet of The Apes 'broke' through the page. It was actually a nice little effect. If I'm not inclined to see Markie Mark impersonate Charlton Heston as interprated by Tim Burton, I don't see how pestering me will increase those odds. Although if it was an enlarging penis that 'burst' through the page I probably would have bust out laughing. I bet Jurassic Park III probably has them too.

    --
    --Jimmy has fancy plans; and pants to match.
  53. Re:possible bias in studies by Sarcasmooo! · · Score: 2

    I considered that, but remember this story? Some fuss was raised about the web-bug on this site, though I think it was just a hitcounter. A few days later, it was removed. The bug was from the OSDN site, and the Doubleclick banners are hosted on a doubleclick ad-server in an OSDN subdirectory. I don't know much of anything about OSDN, except that the reputation that surrounds the open source community should put them above giving support to a company like Doubleclick. My thought was, if Slashdot had a role in getting the web-bug removed, how much of a leap could it be to get Doubleclick ads removed?

  54. Re:possible bias in studies by Sarcasmooo! · · Score: 4

    This seems like a good thread to ask if anyone else has noticed the Doubleclick ads on Slashdot. I've asked before and even tried an "ask slashdot" submission to no avail. It just find it very annoying that I have to block ads from a doubleclick server on my way to read stories like these. Out of all the sites that have banner ads, I would think that Slashdot would be one of the first to refuse to support Doubleclick's idea of ethical business practices.

  55. possible bias in studies by regexp · · Score: 5

    Look who conducted the "studies" (4th paragraph)--the Interactive Advertising Bureau (a Web advertising industry trade group), DoubleClick, and MSN. These organizations have a vested interest in selling this type of advertising to advertisers. Shame on the Washington Post for not reporting this "research" more skeptically.

    1. Re:possible bias in studies by BortQ · · Score: 3

      Look at what the Washington Post says about the studies: "...the research by three admittedly self-interested Internet publishing groups..." (3rd paragraph.) Shame on you for not reading the article more thoroughly.

      --

      A Multiplayer Strategy Game for Mac OS X, Windows, and Linux
  56. The only effective ads around here are by blair1q · · Score: 2

    Ads of the form of:

    IF YOU DON'T WANT POP-UPS, GO TO WWW.SAFEWEB.COM, CLICK ON "Configure", CHECK "Block Pop-Up Windows", AND CLICK ON "Set Permanent Options".

    Added bonus: every connection is SSL between you and Safeweb (not so between Safeweb and the server you're trying to reach, but your netadmin can't sniff that).

    I also recommend "Disable Java Applets", "Disable Plugins", and "Filter Profiling Cookies".

    Then you get an extra banner ad with Safeweb's customers in it, but the ESC key still stops animated GIFs, and that's all they accept (so far).

    Only gotcha: it's a little slower than connecting directly, and every hour or so the proxy server slashdots itself, but it always comes back. Oh, and sometimes they rejigger your authentication to further shroud your identity, so you lose your login to slashdot; annoying as hell when you're posting a message it took you ten minutes to write, but a necessary evil.

    --Blair

  57. What ads???? by Carbon+Unit+549 · · Score: 2

    All I see is conspicuous blank areas on the page. Get the modified version of Internet Junkbuster for free.

    --

    nohup rm -rf ~/. >& zen &

  58. In other news... by PYves · · Score: 3

    A study shows that the bigger something is, the harder it is to miss it!

    They proved this by hiding a needle in a haystack and comparing the chances you would find it and comparing the numbers with the numbers from trying to find cowboyneal in a similar haystack.

    -PYves