Google Considers 'Speciality' Subscriptions
jdclucidly writes "C|Net is reporting that Google is considering moving to a subscription based service for educational and commercial entities. The new service will be a specialized spider in addition to their already popular web search." Lexis-Nexis, Google's coming for you.
... a search engine that lists every non-banner ad, non pop up, non advertising, free porn site in existance... both of them.
I fully support google doing this, because I'd be very upset (with everyone else in the world, of course), if anything ever happened to them. On the other hand, we've been using google forever as the perfect example of ads. We always used to be able to say, "Look at google, they're fully supported by completely unobtrusive, targetted ads, that people actually click on when they're interested!" This change will take away our ability to say that, and, really, the claim seems less convincing when you add on, "...accept for all the money they make off some organizations for access to their specialized features." I'd also worry about them pulling a salon, and slowly making more and more of their formerly "standard" features subscription-based, until you can't do anything except perform one sample search of their choosing without paying huge sums of money. I can justify paying for salon, since I now read it instead of any newspaper, but I'm not sure the same would be true for a search engine.
For now, though, unless they do something that makes it hard for me to do what I can currently do for free, I welcome anything they do to increase their income...
This is a self-referential sig
Seems like more and more companies are going this route.
Which route? The one where a company can actually make money? They aren't a non-profit group, you know.
Where are we going and why am I in this handbasket?
people typing in "google" into their google search.
/. nav bar, I type in slashdot every once in a while to see what turns up.
On a similar note, I like the new
Have you read the moderator guidelines? Well, have you, PUNK? (and I want a Karma: Gnarly option)
If they beefed up Google Groups by adding archives before 1995, added a more powerful query mechanism (maybe regexp, even at the cost of reduced speed), and finally formatted the results in some more sensible fashion, I'd pay a fair bit per year for that. Given that I use deja (old habits die hard) many times every day, that would be worth even $100 a year for me.
I wish this was the case. Especially for the lexis legal research side.
I doubt they can replace these types of services in the immediate future. It takes tons of labor to acquire the material needed to put together these services. Especially if you offer a value-added component such as indexing and headnotes.
The promise of having this information on the internet has disappeared. During the economic boom, there were a lot of great web sites that took the time to digitize subsets of this information. They didn't index the material or offer the value-added features, but the raw content was still available.
Since we have dipped into a recession, these sites either cease to exist, or they are updated too infrequently to be relied upon.
To my knowledge the only companies that have these data stores are Lexis and for some legal and business matters, West Publishing. I don't see how Google can get the information without a licensing agreement from either company. If they have to pay for the license, I don't see how I could reap any benefits. Google's subscription couldn't be much lower than Thompson (Lexis) or West. Both services offer reasonable search capabilities in their present incarnation.
A 'vertical search' is probably searching within that organizations websites; a large org, like a university can easily have tens of thousands of webpages and searchable documents, spread out over dozens, even hundreds of large and small servers all over the campus. My guess is this service is aimed at them - it's probably worth a bit of money to avoid having to implement your own internal search.
/Janne
Trust the Computer. The Computer is your friend.
Huh? Relatively speaking, their content is tops. Amongst all the internet search engines, I think you'll find that both anecdotally and empirically Google is tops. Granted, they're only indexing like 15% of the internet, but people tend not to care about that when everyone else only has ten.
I think there is a world market for maybe five personal web logs.
Yeah, they really will have to add new content to get this to work. Hopely there is enough added value in periodicals, internal corporate materials and other sources to make it worthwhile to people.
What strikes me though is that they will have to add content which can't be available in the basic search. After all there is no reason to pay for specialty service, if what you want shows up as #3 on their free service. In this regard their technology is almost too good, and makes it hard to come up with information that isn't already available for free. I would be very disappointed if they started censoring what material was freely searchable just to put a price tag on some of it.
And this is exactly why I will only use Google for my searching needs. Why would I want a lesser relevant result just because some company with cash thinks I should see thier website first?
I posted to
Slashdot sees revenue in ads, fees
By Gwendolyn Mariano
Staff Writer, CNET News.com
October 25, 2001, 12:30 p.m. PT
Slashdot.org, the "news for nerds" Web site popular among software developers and Linux fans, said this week that it plans to use larger ads and offer a subscription service.
When Slashdot increases ad sizes, it plans to introduce a subscription service for people who want to pay for an ad-free version. Jeff Bates, who runs the site, said Thursday that Slashdot will launch the new ads and subscription service early next year. The cost of the service has yet to be determined.
"The larger ad formats are coming about really because, as Bob Dylan put it, 'The times, they are a'changing,'" Bates wrote in an e-mail interview. "While we'll still be mostly featuring the 468-by-60 banner, we're trying to work with our advertisers and see how we can work together. Rest assured though, we'll still be only having one ad per page."
I like it, but if they don't go with the common mainstream stuff. For example, if they targeted specific hobbies, it would really be valuable. My example (which I can't hope for them to address) of classic arcade games (the actual 6' ones you find in the arcade) really could use a STRONG search engine that is focused on the niche.
It'd hook me up with schematics and other things I need. Great for niche exploration.
Think about it: how many times per day do you use Google/Google Groups? As for me, it's a bunch.
I must conclude that, if Google charged, I'd be forced to pay.
-(())
Like /. offering Subscriptions too?
I would gladly pay a reasonable (~$5.00/month or so ...) for use of Google's search engine without ads.
I would pay a little extra (maybe another $5.00) for a customized search service. For example, Google offers BSD users a way to search
BSD-related pages. I would like to have additional topic-relevant searches that I could define (or pick from a list). For instance, I'd like a Mac OS X search, a Chesapeake Bay Retriever search, a Jeep search, etc., etc.
If they would provide a search bar for Mozilla (like the Google bar for IE, sans spyware), I would pay a one-time fee for this.
There are lots of ways for this company to make money. I hope that they go that route.
Chris
"ad and popup image search".
I would buy stock in the popups.
If you do the math, the economics of search engines just do not work out. Over the last few years the amount in dollars of CPU time required per search has remained more or less constant (yes, CPUs are faster and cheaper, but the web is growing equally as fast).
? ? ..... stay tuned.
In practice, each query to a search engine costs about 1 cent. This means the search engine has to recover 1 cent from each user per each query. What is the ongoing rate for banner ad? well, glad you ask: 1 cent for every impression. So assuming you were able to place add impressions in every single search page (which is quite unlikely) you are just breaking even, which brings us to alternative source of revenues.
All of these alternative source of revenues so far boil down to two types:
(1) charge for doing searchers
(2) charge for the listings
There are two ways to charge for doing searches: one is subscription service for users, the other is to license the search technology for third parties. A surprising discovery of the information revolution is that the value of an invidual item is incredibly low, as the editors of Salon magazine, brill's content or Slate can attest to. Therefore users are not likely to jump in and pay for searchers.
If you license the search engine to a company the same effect comes into play: most companies do not own valuable enough information to justify the cost of a search engine.
So (1) is not working how about (2)?
Charge for listings has been tried in many different ways: skewed rankings, faster and more frequent crawling, directory insertion. Skewed rankings is a non-starter as it drives users away (even so, every so often the search-engine-near-bankruptcy-du-jour goes that way).
Charging for frequent crawling works but not many companies sign for it.
So (2) didn't work either, which leaves most search engines struggling to keep afloat. Now here comes the interesting part: as the web continues to grow, the original search engine architecture starts to show its defficiencies.
Rearchitecting an entire search engine live is a major endeavour, with software and hardware costs well into the tens of millions of dollars, but we just said that the search engine company was barely keeping afloat! So they are unable to rev-up into the new generation.
The only group of people who can secure tens of millions of dollars is a startup backed by a bunch of hot shots from academia/industry lab. In comes the upstart out goes the old, monolithic giant. You can tell that story many times over just by changing the names:
Lycos--OpenText--AltaVista--Hotbot--Google--???
Oops, that link doesn't point to the correct URL. Here is what I was talking about.
Before long we're have to pay to access anything on Google. And I understand those of you that say that Google is a company, and thus deserves payment for their service. But how many of you would be willing to pay for Google even if a subsription service had ads? Where do I get such an idea? From cable TV of course. The original idea was to have TV without ads, but we all know what happened to that. You pay $30/month, and you still put up with advertising. I think the same is going to be said about online service. You'll pay them money, but once they have your money, what is to stop them from increasing their bottom line by getting advertisers and ugly popup/must-click-here-to-see-content style adversting?
Google works so well for me that I'd have no problem paying a few extra bucks to use it, even if they kept the ads in their current form intact.
"You spoony bard!" -Tellah
OK, raise your hand if you'd trust Slashdot with your credit card information. Heh... heh heh. ha HA BWAHAHHAHAHAHHAHA! Oh, stop it, it hurts!
I'm glad you mentioned having different controls for different groups of users. I can easily imagine jobs where it is impossible to get anything done without being able to install software, and that's not just developers. Sysadmins need to be able to install and test software, too. In general, I would recommend that non-IT people have their boxes locked down tight, that tech support people have the ability to minor changes (new wallpaper or screen saver so they don't hate their job so much), and developers, sysadmins and security goons be given the ability to do what they want, with the provision that their keystrokes and traffic *will* be monitored.
"Weapons should be hardy rather than decorative" - Miyamoto Musashi
I think that goes for OS's too
When I turn on the TV, yes, I expect to see ads. But these ads are relegated to their proper spots during a programming block...they aren't contained in the shows themselves. In other words, I can be safe knowing that I can watch Law & Order without worrying that Jerry Orbach will start talking about how cool the X10 wireless camera is. And when the advertising does come on, I can simply get up and go to the kitchen or bathroom, or change the channel.
When I pick up a newspaper I paid for, yes, I'll still see the ads as well. However, there are no ads on the front page, where the important stories are. There's still ads inside the paper, but they don't interfere with my ability to read the stories. When I'm reading an article in the paper, I know that I'm not going to hit an ad contained in the article itself.
But let's see how it's done online...
I go to a news website, and I'll be hit with active ads before I can even read a story. The ads range from annoying Flash ads (some of which include SOUND), pop-up and pop-under windows, and other flashy ads. Even if I go to read an article, there will still be the same ads in the article. Hell, some sites like Salon.com stuff a FULL PAGE ad down your throat before you can continue. There will be ads dividing the article's paragraphs, of varying annoyance. And if I try to leave, that doesn't stop the site from firing a pop-up window at me when I close my browser!
The difference here is that print / TV advertising is passive. It doesn't try to overtly gain your attention. Internet advertising is active. It tries to get your attention even while you're trying to read an article. If I'm going to pay for a subscription with ads, I will not do it under those premises.
If a site wants my money, I will be happy to pay for a subscription with the ads, provided these two major guidelines are met...
No active advertising! Get rid of the Flash ads and the pop-up and pop-under windows!
Ads must not interfere with story content. I don't want to have to navigate a sea of advertising to read something.
Advertisers frequently say that we put up with ads in newspapers and in TV, which we pay for. That's true. But those ads aren't trying to get my attention every second, even if I'm trying to do something else. Want my money, but want to keep the ads? Make them less annoying.
--
The real Raunchola isn't cool enough to have any imposters
Anything that will fund Google to become more of what they already are is fine with me.
Click here or here.
It would censorship if they started intentionally excluding certain websites or keywords from their free service. Google is under no obligation to include all material on the web for free. For instance they could decide not to include content from high profile sites (such newspapers, technical archives, etc.) within their free service. More likely they might move indexes for technical keywords within a subscription service, and display a message telling you how to sign up if you tried searching for those words on their free system.
I'm not saying they would, but I just hope they can find enough new content streams to provide a basis for subscriptions rather than limiting the existing free service.
Google indexes the internet, Lexis-Nexis indexes... err... just about everything else.
:) I think you will be suprised at the answer (unless you use Lexis-Nexis).
;)
There are "production" groups in Lexis-Nexis taking old law books by the boxload and putting them on scanners, manually correcting the resulting OCR'd files, and manually indexing them according to about a gazillion different catagories. I was walking through one of the copy rooms and saw some of the old material being copied... it was (as I recall) Fullers original patent for the steam engine.
They also index local and national publications of all sorts, and have the results available faster then I had imagined possible.
Oh... and guess who has more content archived and indexed and available for search and delivery... Google (the entire internet) or Lexis-Nexis (with their own private databases)... To put it another way, which do you think has more data... the world wide web, or the Lexis-Nexis databases?
And you should see their server room
Bill
Mathematically impossible requirements are technically not against policy.
$20 a year.
I am willing to pay $20 ($19.95) a year to have unlimited access to Google with their current advertising scheme. It is an enriched service that they offer and it has intense value to me. I would prefer to have it for free, but I also want free cable, free electicity, and free water. Don't get those, so why should I get a free Kick-Ass search engine.
Okay, okay, if I had my druthers and had to pay, I would rather pay $4.95/year.
This is not the way to build a lasting empire.
Check out their Other ways to use Google Search page which lists:
Adding a couple of spiders dedicated to subscriber's sites (possibly on their sites only for their sites) and some key words that are relevant to them seems a simple and straightforward enough proposition. Indeed haven't all of the other search engine folks been selling off their technology for corporate installations for years?I don't read ACs: If a post isn't worth so much as a nom de plume to its author then I wont bother either.
Lots of /. articles contain links to further information. Those that claim to show something of interest sometimes even contain calculations. Or at least, they used to in the old days. Possibly the standard here has sunk even further.
Regardless of that, I'm not going to believe him until he tells me what his results are based on.
What part of "...in addition..." do you fail to understand?
General searching will still be free. Specialised organisations will pay for dedicated searches. It's not rocket science.
"People who do stupid things with hazardous materials often die." -- Jim Davidson on alt.folklore.urban
Your experience and actions mirror mine strongly. Tossing Java, Javascript, animated gifs, and Flash, and adding Junkbuster, make browsing pleasureable. I also actually notice ads such as Google's keyword ads and the text-only ads that have started appearing in The New York Times's online site.
Ditto commercial TV (and I was also an L&O fan), and radio. I mostly listen to two NPR stations (one news, the other jazz). It's a poorly-kept secret that NPR is at or near the top of many media markets nationwide -- but the commercial ratings services don't mix "mainstream" and "alternative" radio ratings. Kudos to Doc Searls for tipping me off on this.
Commercial stations -- music or news -- just grates. I've largely abandoned the local Safeway with its pervasive advertising (carts, floor tiles, flashing coupon things) and customer profiling for Trader Joes (better food to boot).
I've also registered with the DMA through Junkbuster's opt-out letters -- within two weeks, my junkmail load had dropped tremendously. There are a few additional items I'll get checked off under anti-obscenity rules. Frankly it's a health measure: my apartment mailbox is so small that any substantial quantity of mail means things get folded or torn. Keep those envelopes intact.
What part of "gestalt" don't you understand?