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You May Not Link This Web Site

Ganon34 sent us a funny story about a company requiring permission to link their website. The company in question is KPMG, a financial and legal advisory company, and the article itself is an entertaining read about the aftermath of them sending demands that someone remove a link to their public web site. It's a pretty funny piece -- especially the part about KPMG's theme song. Also references the old ticketmaster vs ticet.com case that held up deep linking. It's all funny 'cuz its true. Their page could also use some testing since it doesn't render in my browser.

38 of 648 comments (clear)

  1. Ugly Flash by ScumBiker · · Score: 4, Funny

    That is one horrible flash intro at KPMG. No wonder they want people to get permission to link to it.

    --
    --- Think of it as evolution in action ---
    1. Re:Ugly Flash by logicnazi · · Score: 5, Insightful

      Jesus...KPMG has really won haven't they. With one stupid letter they managed to get more free advertising and even active links than X10 has purchased during its entire lifetime. Given the way modern search enginges work this probably boosts it up to the top of the heap in search results as well.

      --

      If you liked this thought maybe you would find my blog nice too:

    2. Re:Ugly Flash by kilgore_47 · · Score: 5, Funny

      I, too, was somehwhat uncertain of KPMG's purpose.

      But after hearing their theme song (mp3 from the wired article) I understand. "KPMG/We're strong as can be/A dream of power and energy/We go for the goal/Together we hold/On to our vision of global strategy..."

      --
      ___
      The way to see by faith is to shut the eye of reason. --Ben Franklin
    3. Re:Ugly Flash by CaseyB · · Score: 5, Insightful

      I don't know if the "any publicity is good publicity" rule holds for consulting firms. It's a bad thing to get a reputation as a company that Doesn't Get It, when your whole business is based on the perception that you Get It.

    4. Re:Ugly Flash by nomadic · · Score: 5, Insightful

      KPMG is one of the Big Five accounting firms; just about anyone who would need their services already knows they exist. I think this just makes them look kind of dumb...

  2. Ooops by joebp · · Score: 5, Funny
    1. Re:Ooops by BitchAss · · Score: 5, Funny

      Man. These guys are silly.

      The worst part is, I had a job interview with them earlier today.

      I think it went quite well.

      --
      Like sex? Read and write about it! Indecent Blogging
  3. jez by British · · Score: 4, Insightful

    If they don't want people linking to their website, just block all referrers. Mind you, it might be a bit difficult to get to their website, but rules are rules!

    1. Re:jez by mobiGeek · · Score: 4, Funny
      ...just block all referrers...

      In order to do that, they'd have to be competent web developers/admins.

      However, they are ... consultants.

      --

      ...Beware the IDEs of Microsoft...

  4. Freedom of the Press by Renraku · · Score: 4, Interesting

    Wouldn't this be like hindering freedom of the press or something? That's like saying, "If you use our name in daily conversation, we'll sue you." Its almost as bad as companies trying to sue people because they give their products a bad review.

    --
    Job? I don't have time to get a job! Who will sit around and bitch about being broke and unemployed then?
    1. Re:Freedom of the Press by Soko · · Score: 5, Interesting

      Errr... you seem to have hit upon an interesting conumdrum - is this like limiting freedom of the press or limiting free speech? I'm not sure if the two are actually separate or inexorably linked, but there is a difference.

      When you publish a web page, should you be able to say that you are a member of the "Press" and afforded the same privileges, or do you get just plain old free speech rights (such as they are)?

      Probrably not an earth shaking issue, but it may make any legal arguments interesting...

      Soko

      --
      "Depression is merely anger without enthusiasm." - Anonymous
  5. Big deal..its a request by CMiYC · · Score: 5, Insightful

    Okay... so here's what I don't get... the company's policy clearly says "KPMG is obligated to protect its reputation and trademarks and KPMG reserves the right to request removal of any link to our website."

    So what do they think? EVERYONE that they request to remove a link is going too. If they want to try to use this stupid policy to "enforce" something (what, I'm still not quite sure) then at least word it properly. In the form of "we request the right to force you to remove a link to our site." Not that either policy actually means anything.

    I reserve the right to request you to remove any silver type jewerly while visitng my website.

    1. Re:Big deal..its a request by D_Gr8_BoB · · Score: 5, Insightful
      Here's a link to their actual disclaimer page. By posting this, I'm violating both their "no linking without permission" policy and their "no links that bypass the homepage" policy.

      If they really cared, couldn't they just block all pages but their index for all browsers who don't send a referer header indicating they came from another page on their site? If you're going to make up stupid rules, you might as well enforce them when it's that easy to do.

  6. I also demand by ch-chuck · · Score: 4, Redundant

    that you ask permission before sending email to my inbox - or I'll sue!

    --
    try { do() || do_not(); } catch (JediException err) { yoda(err); }
  7. Suprise, suprise by niola · · Score: 4, Informative

    What do you expect from a company that hires people based on GPA and status of college? All of the major consulting companies, Bain, McKinsey, PWC, et al, they won't even interview you if your SAT scores, GPA, and College aren't "top notch." It is pretty sad, as if this is really a measurement of ability. These companies don't like anyone to be individual or think outside the box and it shows in their draconian policies.

    --Jon

    1. Re:Suprise, suprise by Ivan+Raikov · · Score: 4, Funny

      A high GPA after all, is a measure of dedication and perseverance.

      Right... A high karma on Slashdot after all, is a measure of dedication and perseverance.

  8. Opinion Piece by Tackhead · · Score: 5, Insightful
    Boy, is KPMG's theme song lame.

    If my boss gave me the choice between singing that song and sodomizing myself with a baseball bat dipped in a paste of ground glass and 5-minute epoxy, I'd ask him for a map to the nearest Home Depot.

  9. A clever ploy, KPMG by Corgha · · Score: 4, Redundant

    Clearly this is just a clever ploy to get tons of people to link to them. Look how many people have taken the bait so far!

    If Current Trends Continue(tm), it's only a matter of time before they're at the top of the results for every google search.

    1. Re:A clever ploy, KPMG by aozilla · · Score: 4, Funny

      You're just saying that to to try to get me to have reverse psychology work on me.

      --
      ok then your [sic] infringing on my copyright! Could you as [sic] me next time before STEALING my comments for your own?
  10. Thought experiments by geophile · · Score: 4, Funny

    Thought experiments for my web hypothetical kpmgsucks.com web site (someone owns it already):

    - A link to KPMG that displays only if you're coming in from a kpmg.com (oops!) address. (I'd love to hear the conversation between KPMG and its outside corporate counsel on that one.)

    - A link to KPMG that shows up on 0.1% of all page views, randomly.

    - A GIF that looks like a blue, underlined link to kpmg.com (oops!)

  11. I wonder... by BarefootClown · · Score: 5, Insightful

    if they have written agreements with Google, Altavista, and the other search engines. If not, perhaps their name should be removed from the engine.

    Same with the phone books...

    --

    "Make it ten--I am only a poor corrupt official."
    --Captain Louis Renault (Claude Rains), Casablanca

    1. Re:I wonder... by Restil · · Score: 5, Funny

      if they have written agreements with Google, Altavista, and the other search engines. If not, perhaps their name should be removed from the engine.


      Actually, they don't have to. They DO have a robots.txt file. And in light of the current theme of this article, its rather amusing. :)

      # everyone go away
      User-agent: *
      Disallow: /

      -Restil

      --
      Play with my webcams and lights here
    2. Re:I wonder... by Dominic_Mazzoni · · Score: 5, Informative

      Google is doing what they're supposed to. Note that Google doesn't actually contain any quotes from their website, nor do they have a cached page.

      However, Google still has kpmg.com in their database, probably because of other sites that link to it.

  12. At the recording studio ... by pyramid+termite · · Score: 5, Funny

    KPMG Morale and Puffery Manager - Alright, guys, that sounds really positive and great, we'll send you the check in the mail.

    (leaves, whistling that godawful song)

    Producer - Man, I'm glad that's over.

    Studio musicians - Yeah, man. Dig it. Lame gig.

    Studio owner - I've been listening to these backwards ...

    Producer - Well, I ...

    Studio owner - You've got Price Waterhouse's human resources department's number backward masked on the first verse. I hope they don't find out ...

    Producer - I couldn't resist. Hours and hours of listening to that damn song! I'm only human, damn it!

  13. Re:Hehe. Marketing people get more inventive..... by jheinen · · Score: 5, Informative
    While the average Joe on the street may not know who they are, I can assure you that every corporate executive worth anything knows who they are (as a matter of fact, many high-ranking corporate executives worked for one of these firms at one time or another). KPMG is a powerhouse consulting firm, up there with McKinsey, Cap Gemini, Accenture, PriceWaterhouseCoopers, Arthur Andersen, etc. They make billions in revenue and have thousands of employees.

    Most people haven't heard of firms like this because it does them no good to market to the average consumer since their services are of no interest to them. Large corporations pay them millions however, and you can pretty much bet that just about every Fortune 500 firm is one of their clients. A mid-level consultant in one of these firms bills out at about $300-$400 per hour. They make huge sums of money and wield tremendous power in corporate America.

    --
    -Vercingetorix
    "Necessitas non habet legem." -St. Augustine
  14. IANAL but... by sheetsda · · Score: 5, Insightful
    please be aware such links require that a formal Agreement exist between our two parties, as mandated by our organization's Web Link Policy."

    So its their policy, so what? It's not a contract, what binds anyone to abide by it? They can't do anything about it if he links to them, not to mention the free speech implications. This was just a lame attempt to shut off some bad press and ironically they're getting tons of attention for doing it. Perhaps that affect is the intention.

  15. Re:so /. links to it? by Cy+Guy · · Score: 5, Interesting
    As did the WIRED story.

    My question is search engines. Does KPMG expect every search engine to "execute an agreement" in order to include: results in their database and subsequently provide the results to their users?

    It seems that if, is actually intent on enforcing this policy, then they should require a userid and password to access every page, and then only provide the passwords to websites that have "executed" agreements. Personally, it looks to me like () is doing a good job of executing themeselves.

    BTW, if you would like to know more about , take a look at the excellent front page story the Washington Post did yesterday on How the Big 5 CPA Firms let their clients get away with multi-million dollar mistatements on their financial data resulting in masses losses for investors in those companies including many people whose pensions have been squandered. Here is what they have to say about KPMG:
    Rite Aid shareholders alleged that consulting fees figured in KPMG's relationship with the drugstore chain, according to their class-action lawsuit against the accounting firm.

    Rite Aid acknowledged last year that it had overstated earnings by more than $1 billion over two years. Audit fees were less than 20 percent of what Rite Aid paid KPMG over a 2 1/2-year period in the late 1990s, the suit alleged.

    At one point, the suit alleged, Rite Aid's then-chairman, Martin L. Grass, awarded KPMG consulting engagements worth more than $1.5 million "as a sweetener and to ensure the accounting firm's continued cooperation."

    An attorney for Grass said the allegations were "wrong" and "grossly unfair." KPMG was given a contract to address weaknesses in Rite Aid's inventory-tracking system, not to ensure cooperation, lawyer Andrew Weissman said.

    KPMG said that it was "victimized by company management" and that the consulting it did for Rite Aid was "insignificant to the overall professional relationship."
  16. Re:Illegal hyperlink by Gleep · · Score: 4, Funny

    Maybe not, but if you hit that url... then they have DeCSS in their web server's log file! CALL THE MPAA!!!

    --
    get your dirty sig off me, you filthy APE!
  17. HEY!!! I hosted their first web site!!! by JabberWokky · · Score: 5, Funny
    And sat at a desk across from the guy who did their first website! Hehehhehe... That's amusing as all get out. They invested in Florida Internet Corporation, and we handled all of their internet needs early on (1995ish). They wanted to have every TLD for themselves, including all the country codes and .edu and such. It took forever to convince them that that wasn't possible in many cases. The son of the (owner, CEO?), visited all the time, and went to strip clubs every night (The Landing Strip was a favorite, I remember), and rode his motorcycle all over town. I can easily see them doing this.

    Pure arrogance.

    --
    Evan

    --
    "$30 for the One True Ring. $10 each additional ring!" -- JRR "Bob" Tolkien
  18. So what's the problem? by Restil · · Score: 5, Interesting

    Don't want people linking to your site? Fine. Then don't let them. When the webserver gets an HTTP GET request, check the referrer address. If its not coming from a "proper" link, then simply refuse to serve the page. No need to fuss about improper links. They simply won't work. And you'll be MORE than capable of keeping all those potential customers OFF your website. Who really wants customers anyways? All they do is provide you with more work to do. :)

    -Restil

    --
    Play with my webcams and lights here
  19. KPMG/KPMG Consulting craziness by ZahrGnosis · · Score: 5, Informative

    I work at KPMG Consulting; there really is a bizarre lifestyle here. I do LOVE the theme song. It was available on one of our international intranet sites; one of the more hip netherlandic teams had it commissioned as part of their morale-building exercises.

    It worked, actually; everyone in the company has laughed about that for the past year. I guess it was only a matter of time before we got publicly ridiculed because of it. I wonder if it was leaked for publicity? Hmmmmm...

  20. LMAO, The Slashdot Effect! by Tokerat · · Score: 5, Funny
    /.ed! /.ed! /.ed!

    KPMG: Please do not link to our website.

    HAH! I wonder if CmdrTaco is going to recieve a cease & desist letter? Watch yo bad self, Rob!
    Seriously, the irony here is just to much. How does it affect them in any way except more traffic for their site == more exposure + more banner ad revenue. And unless someone is using KPMG's equipment to host that link, they don't have to agree to jack shit. I propose a new theme song:

    K-P-M-G!
    We're out of touch with reality!
    We have a website we don't want you to see.
    If you link to us we're gonna break your knees!
    It's all a part of our global stradegy...

    --
    CAn'T CompreHend SARcaSm?
  21. According to Google... by thebabelfish · · Score: 5, Interesting

    ...there are 2,800 sites that link to www.kpmg.com.

    Jeez. That's a lot of contracts...

    --
    "I don't trust goats," --To Catch a Spy
  22. KPMG - the remixes! by cascino · · Score: 5, Funny

    Better yet, KPMG theme song remixes!
    the jungle remix
    the hard-rock remix
    There's also a teutonic remix out there somewhere, somebody want to provide a link?

  23. Re:Lyrics by dumpster_d · · Score: 4, Informative

    This was painful to transcribe: mostly because I'm at work and trying to not burst out laughing:

    KPMG:
    We're strong as can be
    A dream of power and energy
    We go for the goal
    Together we hold on to
    Our vision of global strategy

    We create
    We elevate
    We pass the ones that are la-ey-ate
    A global shield
    This is our dream of success
    That we create

    We'll be number one
    #Whenever that comes?# [hard to make out]
    Together each of us will run for gold
    That shines like the sun in our eyes

    Chorus [1st stanza]

    The time is now
    To lead the way
    We share the same idea that may
    Win by the end of the day
    A friend that's here to stay

    Identity
    One energy
    One strategy
    With sypathy
    These are the words
    That can lead us to a new world

    Chorus
    Chorus
    key-changed chorus
    key-changed chorus a'la Gospel

  24. Re:Hehe. Marketing people get more inventive..... by jheinen · · Score: 4, Informative
    Andersen Consulting was part of Arthur Andersen until the beginning of this year. Andersen Consulting filed suit to split completely from Arthur Andersen for a number of reasons, and as part of the settlement, Andersen Consulting lost the right to use the Andersen name. "Accenture" was chosen as the result of a contest within the firm to name the newly independent company. Accenture recently IPO'd and has been doing pretty well on the market. They have approximately 75,000 employes (twice the size of Microsoft) and revenue of over 11 billion last year.

    --
    -Vercingetorix
    "Necessitas non habet legem." -St. Augustine
  25. How many other's have this same policy?!?!? by Papyrus · · Score: 4, Informative

    My employer's Head WebMaster recently released the newly revised web policy manual that all of the various department webmonkeys have to abide by.

    In that manual under the section titled "Linking Policy" is this paragraph:

    Links may be made to the City of Virginia Beach Web site with the express written (hard copy or email) permission of the City Webmaster. Persons wishing to link to the City Web site may contact the City Webmaster for permission and linking procedures. When permission is received to link to the City's Web site, all hypertext links should be pointed to the City's homepage, http://VBgov.com.

    I haven't yet inquired as to exactly what the intent of such an absurd statement is or how that would be enforced or how the world at large would even be aware of a policy that is (AFAIK)only referenced in a purely internal document posted on our intranet.

    Just how many companies have such silly policies?

    Perhaps I'll start "linkriot.com" whose sole purpose is to collect the URL's of and link to the sites of such misguided entities.

  26. Lynx renders it just fine by kindbud · · Score: 4, Interesting


    lynx -useragent='Mozilla/4.0 (lynx; faked; hahahaha)' http://www.kpmg.com/


    After accepting or rejecting the five cookies they offer (one for the initial connection, one for having seen the flash, one for a session id, and some others for who knows what), the page appears, and looks like it was written especially for Lynx! All the images have alt tags, the text formats nicely, it's easy to read..

    So now what was all that .asp redirection/browser-detection/eat-my-cookie BS for in the first place? When it comes down to it, they have a perfectly useable and readable site if they'd just dump all the fancy crap (which Lynx does for you quite nicely).

    --
    Edith Keeler Must Die