Search Engines Take Their Time Disclosing Paid Links
An anonymous reader says "This CNN.com article talks about how most search engines have not disclosed the difference between a paid ad and an 'objective' result. The one exception of course is every geek's favorite search engine, Google. Once again, hooray for Google!"
We mentioned the FTCs Mandate
that search engines be clear about who's paying for what. Apparently
all the non-google engines are on vacation ;)
It's not like they're required by law to do it.
Yet.
Beta sux! Join the Slashcott! http://hardware.slashdot.org/comments.pl?sid=4760465&cid=46173047
... of a law we just don't need. why does it take the FCC to mandate such a thing, let the market decide. Google is already the defacto search engine, not just because of its tech. but also because of the way it does ads and not being "sold out" as far as search placement goes. why does the government feel this kind of thing requires legislation? if people want a search engine which doesn't sell search result positions, they'll use one. if they don't care, they won't. what's the big freaking deal. save the legislative branch for getting rid of all the stupid laws, not passing new mandates.
MORTAR COMBAT!
Yes and no. I mean, it's free, so you get what you pay for, but a paid link may not be the most accurate hit on your search. What is your time worth to you, especially if you have to wade through paid links to get to something more accurate (and therefore useful)?
"Tell me doctor, with all of your defenses, are there any provisions for an attack by killer bees?"
Teoma also distinguishes between paid/not paid
Slashdot them out of buisness! Follow these instructions.!
Search on paid sites with terms like
bulk email
email marketing
opt in safe lists
and so on.
Click on all the paid links. Then do it once every 24 hours. If all the slashdotters do this then a tremoundus 'slashdot effect' will cost the spammers potentionally millions of dollars! Do it now! Spread the word!
I think that search engines really get users on credibility.
I know that with Google, I won't get popups, not too many banners, no porn ads.
More importantly, getting what you search for is important. I know with google, I can find anything almost, and their Cache and Translate features really help out. I know with confidence that Google will give me the results I want.
So, why are these other Engines killing their credibility by jumping on this bandwagon, and not telling the users what they are getting? Less people will use it, and the service will die.
In addition: Check out this.. It's google's beta of their answer service. Ask a question, and Pay for the answer. Kinda cool if you have a complex or hard to find problem.
Tibbon
tibbon.com
www.gewgle.com follows regulations as well... But then again, it just uses google's search :)
So, If a porn site pays enough money, the next time i search the words how-to linux I'll be bombarded with pictures of penguins in sex postions. WEEEEEEEEEEEEEEEEE!
First, you have to know, not fear, know that someday you are going to die
because search engines are deceiving the consumer. Would you be all for allowing ads on TV to tell you that alcohol will make you skinny and cure cancer? It's basically protecting the consumer for disinformation which they should know about. This is a case where it isn't clear cut as to what is a valid search result and what was displayed as being a valid result when in fact it is a paid advertisement?
What?
Well, commercial "speech" is not as protected as private speech, which is at it should be. Otherwise, there'd be no such thing as "truth in advertising" laws, for example. A law that required (commercial) porn sites to identify themselves as such, for example, wouldn't see any complaints from me. This falls under consumer awareness - people have a right to know what they're "buying", or patronizing. Now, I'm not totally sure that we need a law about this - you won't keep using a search engine that doesn't give you the results you want - but I see no problem with a "reccomendation".
This whole "debate" ignores a basic truth about the web. Put simply, there is a whole lot of cr*p out there.
A few companies have put great, useful sites together (Amazon comes to mind...note they're one of the few sites to turn a profit...coincidence?). But for every gem you will find hundreds of ugly, useless pages designed by high school kids between games of Quake and rounds of marijuana smoking.
When I'm searching for something, one of the best ways to seperate the cream from the crop, as it were, is using a simple rule of thumb: if a site's owner is not willing to invest a few dollars to get it listed in the major search engines, then he has probably not put in enough effort to the site as a whole, and I shouldn't bother.
For this reason, I love Google. I always ignore the general results and go straight to the sponsors, who by definition have some confidence in their own worth. If a search engine were created that only listed paid advertisers, then it would replace Google, not only for myself, but for most sensible web users.
In short, this is nothing to get upset about. Search providers that list advertisers in their top search results are doing their users a favor, and should be celebrated with open arms.
Karma: Good (despite my invention of the Karma: sig)
I still love google as well, but Teoma is decent and fast. Like Google, they don't shove banner ads down your throat, and the prominantly display sponsored links. They also have some cool unique features to refine your search to relavant areas, rather than you having to manually choose the narrowing keywords yourself. Give em a gander.
Is it fair to call yourself a search engine if you're really just an Ad database? What if a company offers their site as a search engine, but actually only retrieves relevant Advertisement-links frmo their own paid sponsor database, and never searches the rest of the web?
I think we need an official definition of 'Search Engine.' Just like a product can't be certified as "100% Grade-A Beef" without meeting some set standards of ingredients and production process, a 'search engine' should have to meet certain standards as well. Isn't it false advertising if they say they search the web but really search their own Ad databases?
For now, it'd be useful if each search engine had an About page which describes the type of search they do; be it a monthly crawl, a live search of popular sites or info services, free and paid submitted links, etc, or any combination.
The only question that should be debated in congress is where the responsibility lies for user-education, sort of a consumer responsibilty clause or free speech thing. Should the sites tell you, or should you figure it out yourself?
$8.95/mo web hosting
Here is a snip from an article just written called Google's Integrity:
"This means that with PageRank-sorted results, to be better linked is more important than to contain the search therms -- even though the search therms ultimately have to be there.
"A hypothetical high-PageRank page that contained the most popular search therms in the title could appear very often in the top 10 pages. We might call this a catch-all page.
"This is significant because a badly linked page, perhaps a new page, might be popular within the community of pages with the same topic, but eclipsed by the score of an extremely well linked page (linked from pages not containing the word) that also happens to contain the word."
Read more...
How to Download YouTube Videos
it is not censorship at all. Again, the government here is simply trying to prevent companies from practicing "false advertising". You cannot tell people you offer one thing and give them another. FCC regulates that kind of things.
Extraordinary Vacations. Exceptional Prices
Not that I'm disagreeing with you, but...
How exactly is it deceiving the consumer? If I search for, say, "cars for sale" should I care about whence the reference comes? All I'm interested in is links, and if a paid link points me towards a car for sale, woohoo! If it doesn't, I've got a browser that comes equipped with a Back button. BFD. Your time may be worth thousands of dollars per hour, but I'm willing to spend that extra seven seconds per day to find out that what I see is what I get.
I'm not here to say that unannounced, paid links are dandy; I'm just saying that they're not the end of the bloody universe. And they're most emphatically not deceiving anyone. A lot of sites ask you to submit URLs to their search engine. Who gives a rat's arse whether it's paid for or not?
Yahoo's search engine is in fact Google.
I'll do it for cheesy poofs.
Speaking of Google, did anybody else see an ad on Slashdot linking to the Google Appliance. It seems like Google is trying to figure out a way to actually make money. Shocking!
Apparently all the non-google engines are on vacation ;)
You mean there are other search engines?!
--
I've had to create 4 new accounts trying to avoid karma... dammit!
Usually a search engine will tell how they rate their results, or are expected to do so based on some simple rules (it is just a randomly returned list of results). If they do so, and do not explain that some results are ranked highly because they are paid as such, and not because they scored higher against some ruleset, then yes, they are indeed deceiving the customer.
What?
Maybe they don't have these where you're from, but there are cleverly disguised commercials run late at night that last half an hour to an hour and are virtually indistinguishable from normal programming. Infomercials go to great length to veil the fact that they are simply lengthy adverts.
I have been pwned because my
It's the FTC, the Federal Trade Commission not the FCC (Federal Communications Commission).
The FTC handles trade, commerce, tariffs, advertising and business practices.
The FCC handles radio & telephone communications policies, standards and practices.
Beta sux! Join the Slashcott! http://hardware.slashdot.org/comments.pl?sid=4760465&cid=46173047
Wouldn't it be even more worrying if the reverse happened. If a search engine was paid to NOT display certain links? The internet is supposed to be this free haven of information, but the only way to find anything is through someone elses search engine, most of wich apparantly for money are willing to be selective in their searches.
Just how much would bill pay to have a links to bug tracking lists sorted at the bottom?
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Except for that large notice right before the infomercial that states: THIS IS A PAID ADVERTISEMENT AND THE OWNER OF THIS STATION IN NO WAY ENDORSES THE PRODUCT BEING SOLD WITH-IN. Also, they are required to flash "paid advertisement" every so often on the screen, much in the same way that newspapers have to print "paid advertisement" on ads that resemble stories.
What?
"It's important for people to know whether or not their search results are being bought by big business," said Gary Ruskin, the group's executive director.
how is this harming consumers? the very notion of profit is evil to these people.
I agree ideally integrity should/will lead to long term success and stability. Many corporations have build substantial businesses by making a good quality product year after year. That is where I invest my money BTW.
However when company execs can make a fortune quickly by hyping stock and making good quarterly returns they do. Why slog away year after year and have a good stable business, when you can make just as much in a few years bending the rules and acting irresponsibly?
I've wandered through a few search engines just now, and typed 'house sales' into each. netscape and teoma gave sponsored links, yahoo didn't (and stated categorically on its site that it doesn't jiggle with the results), but they all gave essentially the same thing; sites that I'd conceivably be interested in if I were search for House Sales.
On the subject of how they rate their results: the word 'proprietary' pops up a lot, along with some variation on 'we won't tell you how we do it'. Hard to deceive under those circumstances.
And to quote the cnn article: "The spot checks found few changes had been made." Hardly a drama.
In the last few weeks I've noticed a disturbing trend when using google. I'll search for something using keywords, and the page that google spits back is 50% full of links to third-tier sites that read "Advance search for [your keywords]". If you go to those pages they are full of ads and do not have the information you're looking for. It looks like someone found an unfortunately effective way to poison google's results.
Check out Google Labs.. ./ the voice search.
It's got some pretty cool things, but let's not
Tibbon
tibbon.com
(standard disclaimer, flamebait, karma to burn, yadda yadda...)
The yellow pages (commercial phone directories) have been doing this since forever. If you want a big ad for your business in the directory that everyone uses to look up businesses in their area, you pay for it. Pay for your listing - people see it. Why should search engines be any different? They're not public services, they're businesses. This isn't 1995, when altavista was just some research project or something. People need search engines, companies provide the service, and they have to pay for it somehow. I don't see the problem.
That being said, Google kicks ass, and I'd love to see more companies use their model, or at least their sense of utility and aesthetics.
Predicted Items Programming Porn Linux Internet Hardware Database Applications Misc Windows Companies Consoles Gaming Audio
I was SURE Mozilla would come up on that.
Never confuse volume with power.
It's nice that the FTC mandated distinguishing paid results from metasearches, but the worst problems with search engines are phony metatags. Frequently searching for CDs, MP3, Music, or anything other than porn brings back a porn site at the top of results. It's deception. I could mention an offender which I got delisted by writing letters, but that would only give them free advertising. The FTC should treat use of phony metatags an act of fraud, and respond accordingly.
The Uncoveror: It's the real news.
well, i just found it last week... :)))
:))
altough I believe many searches I did on it returned better results than google, I cant get used to its "heavier" look... i mean, google has a much cleaner layout that pleases me much more!
Fabio - Sumare/Sao Paulo/Brazil/South America/Earth/Solar System/Milky Way/Universe
http://www.morroida.com.br
i believe they are the best search engine out there... as I said to the other guy sometimes alltheweb returns me better results but I much more used to googles clean/easy layout, there is thousands of information on alltheweb pages and they are not always clear to understand...
:))
well, i must agree with you, sometimes those selling spots are kinda usefull, much diferent from those on geocities websites that I rarely look at!
Fabio - Sumare/Sao Paulo/Brazil/South America/Earth/Solar System/Milky Way/Universe
http://www.morroida.com.br
Why do you think so? Every speech has one purpose. What is so bad about exchanging something for money that it should be less protected than, for instance, obtaining followers for a political idea?
If there are "truth in advertising" laws, shouldn't there also exist "truth in political campaign" laws?
Lately using Google I've been more annoyed to find advertisements at the top of the results list when I have been searching for a quoted string.
Try searching for the following quoted string: "building your own electric car"
and the first link returned today is for autoweb.com. Now, if Autoweb had a resources for building an electric car I would have no problem with their paid ad showing up. Hell, make it first on the list and make animated arrows to it if you like.
BUT you see, autoweb has nothing on the page about ELECTRIC cars, much less about BUILDING a car of any type. No, all they have is a paid advert that hits on the word CAR.
Come to think of it (yep) I just tried "Baby you can drive my car" and there they were. Top-o-the list.
Here's more; you can't even defeat the advert buy specifically trying to exclude the ad by "-buy" or even "-autoweb".
Please GOOGLE gods, return to the good old days where a quoted string only returns sites that have the entire quoted string.
I won't argue; but it's never happened to me. Granted, it's a rare circumstance in which I won't go a-googling when I need to find something, but even in those rare circumstances when google fails me, I can rely on ask.com (although Jeeves does seem overly enmoured of the CIA), hotbot or av.com . I've also learned that if I'm searching for hardware drivers or help, then judicious use of the '-' before a few select words'll generally clear away the chaff.
And if you're still seeing popups, it's time you either a) downloaded mozilla or b) checked out its "Script & Windows" options.
Again: I'm not defending immoral search engines. But I do think people should check out a few of the more arcane commands on their engine of choice. A good search engine is more than another web page. I don't know about the rest of you, a day doesn't go by when I don't google for several things. If I was still using it the way I was three years ago, I'd deserve all I got. Technology - and knowledge - move on. Adapt.
One of the big problems with slashdot creaming over google all the time (such as dismissing alltheweb's crawl size) is that Google pays for banners on slashdot. Do we have a conflict of interest?
Yes, there should. Also, money is not speech. Next question?
I want to know which of those yellow page entries are paid for, damnit!
This is a good idea they are chasing.
Any idea, though, what happens with answered questions? If I paid for the research to be done, someone else shouldn't be able to get it for free.
It somewhat reminds me of "The Circuit" from the Greg Mendel trilogy.
The difference here is the asker sets the price.
I think this service could have more merit if there was some kind of feedback mechanism, or a bid/ask type mechanism.
I could see a question I know how to answer, but I'm sure not going to do it for the $5 the people ask. Researchers should have to compete for answers, and then someone should correlate it all and make sure everyone gets paid.
It's just the frustration of seeing what's essentially a good thing (the internet) being turned into just another corporate abomination
People are greedy, and people are assholes. A fatal combination that means that anything popular will be subverted and bastardised. Take consolation in the fact that the internet is so much bigger than it was; it's still possible to do cool stuff, and to read cool stuff. I read a newspaper from a different country every day. this is partially possible because of those self-same corporate bastards that are ruining other parts of the net.
These are the same buffoons who think that showing you the same Nexium ad 50 times is gonna make you want to go see your doctor for some
I'm with the buffoons on this. People are assholes, and like nothing better than going to the doctor and telling him/^H^Her what they need. Much as the US tendency towards litigation pisses me off, I'd love to see one of these companies get sued for reckless abuse of patients' stupidity. Look at all the morons who inisist on antibiotics to cure their cold; this sort of ludicrious hubris - actively encouraged by the drug companies - is going to kill us all.