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Apple Won't Be At Macworld Boston

analog_line writes "Apple apparently is none too pleased about the decision to move Macworld to Boston from New York in 2004. So much so that they have said that they 'will not be participating in Macworld Boston.' They are also considering pulling out of Macworld New York 2003, though they say they will be at Macworld San Francisco."

41 of 295 comments (clear)

  1. further comments by Anonymous Coward · · Score: 5, Funny

    Senior execs added: "Have you seen the hookers in Boston? I'm not traveling across 3 timezones for that..."

    1. Re:further comments by 0x0d0a · · Score: 5, Funny

      Given some of Apple's history and culture, probably not as silly as one might think...I vaguely remember Apple at one point banning execs of different sexes from going on business trips together because there was so much sex.

    2. Re:further comments by Alien+Being · · Score: 5, Funny

      Forbidden fruit?

    3. Re:further comments by uncleFester · · Score: 5, Funny

      Forbidden fruit?

      No, that would be the Macworld conference in San Francisco. :)

      -fester

      --
      -'fester
  2. Big Dig? by Christopher_G_Lewis · · Score: 5, Insightful

    Can you blame them given current (well, the past 5-10 years :-) traffic conditions in downtown Boston?

    1. Re:Big Dig? by dubiousmike · · Score: 5, Informative

      The convention center has a pretty much direct road (pretty new - still says "authorized vehicles only, but cabs and pretty much everyone else, uses it to get to the airport. This road is also accessable from exit 18 on 93 which is just south of Boston) to the airport, thanks to the Big Dig.

      My understanding of the article from Boston.com, is that their not attending their own party could have to do with IDG (convention organizers) no longer "investing" in NY.

    2. Re:Big Dig? by bigpat · · Score: 5, Funny

      2004 is a year after the big dig will be done. bigdig.com

    3. Re:Big Dig? by Frothy+Walrus · · Score: 5, Funny

      2004 is a year after the big dig will be done.

      but then, so is 1986...

    4. Re:Big Dig? by Raptor+CK · · Score: 5, Funny

      If you believe that, I've got a monorail to set up in your town.

      While I hope that you're right, I fear that you're wrong.

      --
      Raptor
      "Procrastination is great. It gives me a lot more time to do things that I'm never going to do."
    5. Re:Big Dig? by smithmc · · Score: 5, Insightful

      Can you blame them given current (well, the past 5-10 years :-) traffic conditions in downtown Boston?

      Traffic, schmaffic. Even with the Big Dig, I'm not sure I'd say the traffic is much worse than downtown Manhattan. And, while admittedly I haven't driven in NYC since 9/11, I can't imagine that it helped matters any. Oh, and the major airports in NYC aren't connected almost directly to downtown by a nice convenient new tunnel, now, are they?

      Besides, Boston's just as nice a place to have a convention. It's a very walkable city (attendees can follow the Freedom Trail after lunch and get some exercise), good transit, and John Harvard's, too. ;-)

      --
      Downmodding is the refuge of the weak. Don't downmod, make a better argument!
    6. Re:Big Dig? by MaxVlast · · Score: 5, Informative

      It's hosted by Macworld, the magazine. Not Apple.

      --
      There should be a moratorium on the use of the apostrophe.
      Max V.
      NeXTMail/MIME Mail welcome
  3. Can they afford to do this? by guidobot · · Score: 4, Interesting

    It's not like Apple is doing so well that they can afford to play the role of protester. Don't they think that if they stay away from the east coast trade show because "IGN is no longer investing in New York", there might be a significant number of people on the east coast who decide not to invest in Apple? Especially after Boston lobbied hard to bring the trade show back, this is definitely a slap in the face. Apple deciding to take their ball and go home just doesn't make any sense.

    1. Re:Can they afford to do this? by dubiousmike · · Score: 5, Interesting

      Well, my take on it is that perhaps Apple needs to keep spending money on their "Switch" campaign which seems largely targeted toward newbies.

      Newbies don't go to MacWorld (generally speaking) or any other trade show for that matter.

      This paralells your link that Apple isn't doing so well.

    2. Re:Can they afford to do this? by Ed+Avis · · Score: 5, Funny

      It doesn't matter, people who don't like Apple's attitude can just switch to alternative suppliers of Macintoshes and buy OS X from someone else.

      --
      -- Ed Avis ed@membled.com
    3. Re:Can they afford to do this? by Nomad7674 · · Score: 5, Insightful
      I am not sure this is really what everyone is saying it is about. It is easy to forget, but New York City was the site of the 9/11 attacks. Every movement of a major trade show, event, concert, etc. is going to be noted, criticized, and pushed through the New York Press which is read by the majority of the world. Since obviously the New York Press would be against a major trade show like MacWorld moving out of New York, it would likely cause a lot of bad press for Apple. And it is a lot easier for Apple to simply not rock the boat right now. I suspect that if IDG had waited another year before making the announcement, Apple would have been a lot more open to it. Right now, they don't want any bad press, if they can avoid it.

      My two cents.

    4. Re:Can they afford to do this? by Longinus · · Score: 4, Funny

      Newbies don't go to MacWorld (generally speaking) or any other trade show for that matter.

      I take it you weren't at LinuxWorld this year ;-).

    5. Re:Can they afford to do this? by MaxVlast · · Score: 4, Insightful

      Or this is their plan and IDG's move is convenient and works well for them. Either way.

      I like how people assume that those in charge of Apple have absolutely no business sense. While that may have been true in the past, and Steve's track record is a little spotty (anyone remember NeXT's marketing plan? Right.), they're doing pretty damned well for themselves.

      --
      There should be a moratorium on the use of the apostrophe.
      Max V.
      NeXTMail/MIME Mail welcome
  4. Macworld by mojowantshappy · · Score: 4, Funny

    Haha, what is a MacWorld without Apple exactly? I like how Apple is "important partner for Macworld". Maybe because they make the Macs?

    --

    This page was generated by a Barrel of Circus Midgets, and that is the way I like it!!!

  5. In other news... by CySurflex · · Score: 5, Funny

    Sony announced that it wont be participating in E3 because it's not in Japan.

  6. Are they insane? by Latent+IT · · Score: 5, Insightful

    From the article:

    Following Apple's statement, an IDG World Expo representative said the company had no indication from Apple that the Mac maker would pull out of the show if it was moved to Boston.

    Seriously, when you're doing *MAC*World, and making a major change, you'd think they'd ask Apple what they thought.

    1. Re:Are they insane? by guidobot · · Score: 4, Informative

      Apple never mentioned anything about this until after the deal was made. They knew all along it was happening, and the rumors were flying around weeks ago. "Apple remains an important partner for Macworld and IDG World Expo has been in discussions with Apple officials for some time about the move back to Boston," the representative said. "Since we just heard of Apple's position, we can only speculate about their reasons, which may be driven by their financial situation."

    2. Re:Are they insane? by Ian+Wolf · · Score: 5, Interesting

      Everyone and their brother knew that Boston was lobbying hard for MacWorld and that IDG was all for it. Apple certainly DID know before the deal was inked and they didn't say a word. BUT this way, Steve gets to show us all how powerful he is.

      This is a classic, "I'm gonna take my ball and go home." I suspect little Stevie Jobs said those exact words many times.

      --
      "The words of the prophets are written on the Slashdot walls."
  7. no G5s or PPC 750s, then by Faggot · · Score: 5, Interesting

    If Apple won't be at MW2004, then we can safely assume that no new PPCs will be showing up in the Apple lineup. Because if they were, Steve Jobs would NOT BE ABLE TO RESIST announcing it there.

    I wouldn't be surprised if Apple were trying to break from the pattern of announcing all their new shit at conferences (MW, SIGGRAPH, etc). That leads to too much speculation.

    --

    But what do I know. I'm just looking for anonymous gay sex.

    1. Re:no G5s or PPC 750s, then by jgalun · · Score: 5, Insightful
      I think you're exactly right. I think this decision is based on a couple factors that have nothing to do with the move from New York to Boston:

      Apple has very little in the way of new products to announce for a while. Sure, there will be a PowerBook revamp soon, but let's face it, until a new PowerPC chip comes out, Apple basically has nothing that exciting to introduce. Sure, there'll be a new iApp or two, maybe some bigger monitors, or minor speed increases in existing lines, but that's hardly a very big deal.

      People make such a big deal out of keynotes since Jobs came back that when there isn't anything big to introduce, there is a decent amount of bitterness in the Mac community. Jobs does not want to be in the position of creating bitterness by giving more keynotes with nothing to introduce.

      Jobs has been trying to break the connection of product announcements with keynote speeches anyway. When everyone expects there to be big introductions at the keynote, people stop buying Macs before the keynotes, in case a product line is refreshed. This makes it hard for Apple to clear out inventory - why buy an iMac in June if you think a new one will be introduced in July?

      MacWorld shows may no longer be as important as they used to be, anyway. Most hard-core Mac users - the kind who would pay for a ticket to the keynote, or pay to travel to New York/Boston - have Internet access and read MacCentral, MacRumors, etc. So it's not like Apple needs the convention to reach these people. Besides, this audience is basically loyal to Apple regardless of what Apple does. On the other hand, Apple does want very badly to attract new users - the switchers. The money spent attending MacWorlds may be better spent on more TV ads targetting PC users.

    2. Re:no G5s or PPC 750s, then by swb · · Score: 5, Interesting

      Most hard-core Mac users - the kind who would pay for a ticket to the keynote, or pay to travel to New York/Boston - have Internet access and read MacCentral, MacRumors, etc.

      We have problems getting travel approved to fix actual problems these days, or to do field office upgrades that are already paid for (eg, recycled hardware, paid-for software licenses, just needs installation/integration on site).

      Junkets to trade shows (networld, macworld, etc) have been off the menu for a couple of years now, I wonder if they'll ever come back. They were more about schmoozing and boozing than meaningful learning anyway, so you miss a free vacation.

      I wonder who goes to them now and why.

  8. Slump by dolo666 · · Score: 4, Insightful
    Maybe they are refusing to participate to save money?
    MacWorld reports:
    The slump in the high-tech industry hit home as Apple announced a $45 million loss for the fourth quarter of fiscal year 2002.
  9. Re:It never made sense. by stratjakt · · Score: 5, Funny

    I thought it was a pimp convention!

    Boy, was I was wrong.

    And the only hoochie there was this drugged up kid who kept babbling on about how her term paper going "beep beep beep" even though it was "really good".

    --
    I don't need no instructions to know how to rock!!!!
  10. Product release schedules by stevenprentice · · Score: 5, Insightful
    Apple has always fought with sales droughts before MacWorld shows. People anticipate new products and don't want to buy the current products until they know what's coming.

    By only participating in one MacWorld per year they alliviate some of these problems.

    I am not saying that I think Apple will go to a year long product release cycle, I just think they are actively fighting the pre-MacWorld sales problem. I also think Apple will continue with the recent trend of releasing more and more products out of the MacWorld cycle.

    1. Re:Product release schedules by Iguanaphobic · · Score: 5, Funny

      but its called MACWORLD!

      In related news, Apple announced that they will be taking legal action against IDG to prevent the use of the term "MAC" in "MACworld". Consequently, the show will now be called "The UnixAlike PPC OS/Hardware World Exposition".

      The light blue, Aqua theme has also been removed from all marketing materials.

      --
      Fascism should more properly be called corporatism, since it is the merger of state and corporate power.
  11. Ironic, isn't it? by jinx90277 · · Score: 5, Funny

    According to their ad slogans, they want everyone to change...is it so hard to expect the same from management?

    --
    "she says i'm lousy conversation. as if that's supposed to help."
  12. What the hell? by Andy+Dodd · · Score: 5, Insightful

    So the convention is held in a different city.

    *WHY* is Apple having such an immature hissy-fit.

    Let's see, valid reasons for Boston:
    Apparently, tradition. Until 1998, Boston is where MW Expo was held for 12 years in a row
    Cost - Boston has offered some pretty serious discounts on the cost of renting their convention center for this show

    Valid reasons for disliking a move to Boston:
    None that I can think of. Apple hasn't given a *SINGLE* reason for their desire to stay in New York.

    If Apple was based in the NYC area, I could understand it... But once you're crossing from the West Coast to the East Coast, who cares if you're going 200 or so extra miles? The difference in travel cost is negligible, especially considering the cost of actually hosting the show will apparently be far less in Boston.

    I'm forced to agree with the guy who got marked down to -1 Flamebait for making the comment about Steve Jobs and a baby bottle. This decision by Apple is stupid, immature, and nonsensical (especially given Apple's financial state...)

    --
    retrorocket.o not found, launch anyway?
  13. I don't get it... by Tim+Browse · · Score: 4, Interesting

    Ok, I live in the UK, and I seem to be missing something - I don't understand the reasoning behind this - could some Americans fill me in?

    Apple HQ is in Cupertino which is already pretty far from NYC, I thought. Now MacWorld's going to be in Boston instead. A brief consultation of my Atlas reveals this is not significantly farther away from Cupertino. I can't imagine the geography is a problem - so what is the problem?

    Is it just that NYC is 'cooler' than Boston? I saw how excited Jobs was to announce the Apple Store opening in NYC - is this coolness really the only reason? Is Boston a run-down dump? Is it hard to fly to? Is it a logistics nightmare? Do Apple have a big office in NYC, but not in Boston?

    Or is it just an excuse for Apple to not go to the east coast MacWorld because they need to save money?

    Just curious...

    Tim

    1. Re:I don't get it... by Tim+Browse · · Score: 5, Funny

      Aha...I have thought of an answer to my own question - perhaps Apple are annoyed because the first they heard about the 'Switch' was when it popped up on iCal after IDG published their updated calendar? :-)

      Tim

      "And so I was in Boston, but it was like, really busy...all the cabs were beeping their horns...it was like...beep beep beep beep beep...and then I fell over, and, like, half of my keynote was gone...and I was, like, huh? Boston devoured my keynote. It was a really good keynote. And then I had to write it again, and I had to do it fast, so it wasn't as good. It's kind of...a bummer.

      So the next year we did it in New York, and it was so much easier. I'm never going back.

      My name's Steve Jobs, and I'm an iCEO. Can you pass me that rattle? I think it's mine."

  14. Apple's Choice by FugiMax · · Score: 4, Interesting

    Not sure why everyone is pissed at Apple about this...it's their *right* to participate in any or no trade events. And before you scream about abandoning the east coast...how do you know Apple won't just do their OWN show in NY or get another promoter to do the show?

  15. Re:Is it still Macworld? by scott1853 · · Score: 4, Funny

    Maybe a lot more vendors will be there since they don't have to worry about Jobs coming over to their booths and yelling and screaming at them ;)

  16. Testing the Waters by mchummer · · Score: 5, Interesting

    I believe that this is not quite what it seems. If Apple were that opposed to a move to Boston, they would have communicated that to IDG quite a while ago and the move would not have occured.

    Something financial/political is behind this. I believe that the amount of good publicity that will be generated by a return to their roots in Boston (The City of Boston is even spending money to publicize the return) far outweighs their leaving NYC.

    The Macintosh debuted here in Boston, as did all of Apple's cutting edge technologies - Hypercard, the Newton, etc. While the temporary relocation to NY was important to help strengthen Apple's credibility amongst their media (broadcast and print) customers a return to Boston is equally important.

    Remember the rumors that Apple was contemplating moving their West coast outing to LA for that reason.

    Apple still has strong educational and bio-tech/research links here as well as a mature media industry that resides here - Boston has long had the reputation of being the place where you get your start in print/ film/video production and the place where people come to after they've established themselves to set up their own independant companies.

    So, I say, wait a bit. Let the politics unfold. If you want Macworld to return to Boston with Apple's support - let your voice be heard. Compose a well reasoned letter as to why they should return to Boston. Snail mail may be best way to get your message heard, maybe not. But remember that Steve Job's baby had its coming out party here and that Boston knows how to put on a damn good show!

    McHummer
    Actor/Macintosh Specialist

    I'll have grounds
    More relative than this: the play's the thing
    Wherein I'll catch the conscience of the king.
    Hamlet. Act ii. Scene 2

    Hit your lines and say your marks. - Lee Marvin

  17. Yoiks! by Anonymous Coward · · Score: 4, Funny
    Ok, I live in the UK, and I seem to be missing something

    Rule Number 1:

    Never, I repeat, NEVER give the Slashdot crowd a setup line like this!

  18. Some clarifications. by mikedaisey · · Score: 5, Insightful


    The $45 million dollar loss that people keep linking to comes from one-time charges, mostly Apple writing off investments--and when you have over $4 billion in the bank, losing $45 million is nothing. Had they not taken the write downs, they would have had an expected profit this last quarter.

    This has NOTHING to do with hissy fits and everything to do with:

    a)Not looking like they are abandoning NYC.

    b)Apple knows that when they are in NYC, they have the ear of the media. Moving to Boston is not in their interest as they will get less ink.

    c)When those costs are figured, suddenly it seems like an excuse to get out of/cut down on the Expos.

    d)Wean people off of the Expo release/disappointment death cycle, which screws up their product flow.

    e)Concentrate their money not on the Mac Geek Faithful but instead on Regular Folks Who Might Switch.

    You look at all this, and it's a slam dunk...it's too good an opportunity to pass up.

    Possibility: maybe Apple will take the money it saves and instead go to PCExpo, and make a stand for the Mac there. I can imagine this happening, as they'd get lots of press for showing up and would strengthen their committment to expanding the base.

  19. Re:Can they afford to diss NYC? by smithmc · · Score: 4, Funny

    then, as posted above..... NYC was hit hard last year. they can still use all the support they can get. why pull out on them now?

    So, in other words, if MacWorld moves to Boston, then the terrorists have won , eh?

    --
    Downmodding is the refuge of the weak. Don't downmod, make a better argument!
  20. NYC Trade shows are a pain by asv108 · · Score: 4, Insightful

    I use to work for a printing company and anytime we had to deleiver to Javitt center, our truck driver had to to bribe at least 2 people in order to get anything unloaded within 3 hours of arrival. The union contracts also forbid drivers from doing unloading themselves. This is only one aspect of the place, I'm sure there are plenty more reasons for moving to Boston.

  21. too hard to wow folks every six months by Aqua+OS+X · · Score: 5, Insightful

    Apple has been looking down upon Macworld NY for a while now. Disliking the move to Boston is simply an excuse for Apple to back out of MacWorld NY without looking like a jerk.

    I would imagine that it is hard to "wow" folks on a set date every six months. People expect to get blown away by a Jobs keynote, however, that's kind of hard to do when a product isn't quite ready or a when a product is ready for sale months before Macworld.

    Apple really been having a hard time syncing up with MacWorld dates during the past year so. MacWorld keynote have been fairly week, and Apple has been announcing and releasing a lot of products at "Apple Events," which they can schedule at any given time.

    It'll probably be a hell of a lot easier for Apple to wow folks once a year at a set time, and at random Apple expos the rest of the time. But, nevertheless, it sure does look bad for Apple to back out of a huuuuuge trade show dedicated to them. At the very least they could show up and release a press release telling people not to expect new Apple hardware/software at they show. I think Apple should stick with Macworld, however they should inform their users, the press, and investors to concentrate on Apple events... not MacWorld expos.

    --
    "Things are more moderner than before- bigger, and yet smaller- it's computers-- San Dimas High School football RULES!"