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Direct Marketers Association Asks To Be Regulated

alanjstr writes "Recognizing that with all the spam out there, the legitimate messages don't get through, the Direct Marketers Association (DMA) has decided that they will no longer oppose federal anti-spam legislation, but that forged headers should be illegal."

25 of 314 comments (clear)

  1. And in further news by ArchieBunker · · Score: 5, Funny

    Hell has just frozen over.

    --
    Only the State obtains its revenue by coercion. - Murray Rothbard
    1. Re:And in further news by rgmoore · · Score: 5, Interesting

      Not really. They just want a law that will shut down all of the small time spamvertizers so that the big boys will have the market all to themselves. They want the new Federal law, which would only forbid sending mail with forged headers but not other noxious practices like opt-out only lists- to superceed stronger state laws. IOW, they want a Federal law that specifically legalizes spam with a few trivial limitations. Don't think that this will result in you receiving any less spam.

      --

      There's no point in questioning authority if you aren't going to listen to the answers.

  2. still doesnt solve much by PissedOffGuy · · Score: 5, Insightful

    from article: But, Cerasale said, a federal requirement that consumers "opt in" instead of "opt out" of bulk e-mail is unacceptable. "We think the opt-in creates a true noneconomic model," Cerasale said. "We don't believe you get a viable economic model in opt-in."

    so the Direct Marketing Association is still a bunch of scumbags after all...

    1. Re:still doesnt solve much by Waffle+Iron · · Score: 5, Insightful
      I don't understand how anybody could expect my inbox to be a part of their "economic model".

      Maybe some of these people have nice cars or swimming pools. If so, I'd like to make those part of my economic model.

    2. Re:still doesnt solve much by km790816 · · Score: 5, Insightful

      Ahhhh! The anger swells in me...

      Media Companies, Communications Companies, Oil Companies...they all yell about how new technologies will ruin their business models and how they need to be protected!

      Who fucking cares!?!?

      Governments exist to protect the people, not to forward corporate interests. I'm so sick and tired of companies using legal bull shit to protect their business model. Why don't we have bloody subsidies for horse shoers?

      *Sigh* I feel better now.

    3. Re:still doesnt solve much by namespan · · Score: 5, Funny

      Maybe some of these people have nice cars or swimming pools. If so, I'd like to make those part of my economic model.

      You can't drive or swim in them, but surely they'd have no objection to you placing a flyer in/on them. You and a couple of hundred friends...

      --
      Libertarianism is rich wolves and poor sheep playing gambler's ruin for dinner.
    4. Re:still doesnt solve much by bakes · · Score: 5, Funny

      Governments exist to protect the people, not to forward corporate interests

      Ahhh, the naeivity of youth...

      --
      Ho! Haha! Guard! Turn! Parry! Dodge! Spin! Ha! Thrust!
  3. Illegal forged headers? by sirfuzz · · Score: 5, Interesting

    What about when I have one mail address on my server with a lot of aliases pointing to it? Can I still "forge" the headers to say that it's coming from one of the aliases?

    Yes, yes - this really isn't "illegal"... My question is, when does it become illegal?

    1. Re:Illegal forged headers? by Jester99 · · Score: 5, Funny

      If 99.99% of people ignore the email... and 0.02% are interested in the product, then they can profit by sending out TONS of email.

      Indeed. Such a violation of the conservation of mass, which occurs when 100.01% of people are accounted for, causes galactic rips in the very fabric of space-time, causing TORRENTS of cosmic ether -- sometimes called "UCE" because of it's nebulous Unidentified Cosmic Ether nature -- to be unleashed on mail servers everywhere!

      The lesson learned: If you ever grow interested in a spam-marketted product, think of the world! Think of the children!

  4. Something strange about the "pig" topic icon by Ilan+Volow · · Score: 5, Funny

    The story is about the Direct Marketers Association asking to be regulated by the government, yet the topic icon doesn't have wings.

    Strange...

    --
    Ergonomica Auctorita Illico!
  5. Different degrees by YrWrstNtmr · · Score: 5, Insightful

    Please Mr. Legislator, shut off that spam (which doesn't come from us), so that we may send our spam messages in peace.

  6. opt in by reference by develop · · Score: 5, Insightful

    i've noticed that a great deal of the spam that has the "opt in" notice is by reference and changes on a daily basis.
    1. you opt in on just one, let's say amazon
    2. warner bros makes a "patnership" with amazon. warner bros starts spamming you.
    3. warner bros then makes a partnership with the bestrate loan company who starts spamming you.
    4. bestrate loan company makes a "paternship" with joe's porn palace and before you know it your p*nis is being enlarged!

    1. Re:opt in by reference by io333 · · Score: 5, Funny

      4. bestrate loan company makes a "paternship" with joe's porn palace and before you know it your p*nis is being enlarged!

      You too?! I've been so embarassed. I've been buying new pants every week but the bulge is getting too large to hide. Today on the bus ride home this little old grandmother kept *looking* at me in *that way*. I'm so freaked out.

  7. The "Honest Spammer" by Embedded+Geek · · Score: 5, Insightful
    The obvious flaw in this scheme is the presumption that the Direct Marketing Association speaks for all spammers. The ease with which one can set up a spamming operation, the exact thing that makes spam so attractive, works against this. After all, if some sleezeball can set up an operation on a few junk servers in his basement, why would he bother joining a "professional" organization and adhere to a set of "ethics" in the first place? (And, yes, I use both terms very loosely in talking about "legitimate" direct marketers).

    Additionally, since a vast amount of spam is fraudulent (or so my Nigerean Finance Ministry contacts tell me), assuming ethical standards for any of these people is absurd.

    Let's face it - spamming is no more a profession than being a heroin dealer. To expect professional standards out of them is equally fruitless.

    --

    "Prepare for the worst - hope for the best."

    1. Re:The "Honest Spammer" by Lemmy+Caution · · Score: 5, Insightful

      The reason why some companies will ask for regulation is that they are in a situation in which the market, by itself, will reward unethical behavior. So, by asking for a regulatory standard, those who do not wish to engage in that unethical behavior will not have to suffer competitively for their ethics. This is why the first and loudest cries for legislation against child labor in 19th century England came from factory owners, who wanted to end the practice in their own factories, but couldn't do so as long as their competitors were engaging in it.

  8. Beware -- the Microsoft gambit by MacAndrew · · Score: 5, Interesting

    The DMA (or the gun lobby or you name it) gets involved when they see that regulation is inevitable. Their purpose? To "shape" the law according to their perogatives -- i.e., eviscerate it. Microsoft uses a similar strategy with "embrace, extend, extinguish."

    The DMA's job is to promote DMA, not to tailor it to our desires or rights -- requiring opt-out is a good example. They provide a limited opt-out for junk mail and telemarketing primarily to silence their critics and head off decisive government intervention.

    Many states already have anti-spam legislation on the books, but it is rarely enforced because of the difficulty in tracking these cretins down. A federal law would provide uniformity and predictability of everyone's rights and obligations. And hey, it might even work.

    A recent article reported with a straight face a major spammer's contention that they HAD to forge the headers because otherwise anti-spam zealots would complain to their ISP and get them shut down -- making opt-outs impossible. Ha!

  9. DMA Opt-Out Wouldn't Be Bad by jratcliffe · · Score: 5, Insightful

    If (and it's a big if) SPAM was opt-out, but the opt-out was centralized, and as effective as the DMA's mailing and phone opt-out lists, this wouldn't be that bad. Those "physical world" lists work quite well. Difference is, of course, that, if you hate junk postal mail and telephone solicitations, the DMA _wants_ you to opt-out; why spend postage, phone charges, and staff time soliciting people who aren't going to buy? It's a waste of money. For email SPAM, though, the wasted money is so minimal as to be irrelevant...

  10. Also by ChristopherLord · · Score: 5, Interesting
    Along with such a law, each marketer should have a public/private keyset, and all of their outgoing mail should be signed by that key.

    These advertisers can then pay ISP's a 'distribution fee', which allows mail signed by that marketer's key to pass through the ISP spam filter. This ensures that spam is not free, which will drop the number of spam messages, and will also cause a corresponding increase in quality.

    We are not getting rid of spam, but establishing a reasonable system for permitting its distribution seems fair.

  11. Secure the software! Don't pass the laws! by rice_burners_suck · · Score: 5, Insightful
    The word "forged" does not fit in the phrase "forged headers." I believe a better word is "modified."

    As with all computerized information that can be modified, I strongly believe it should not be illegal to modify headers in an email message. The possibility of such modification is extremely useful for the computer professional in fields including programming, debugging and network administration.

    Instead of having laws passed to dictate what can be done with a particular tool, I believe resources should instead be spent on securing and strengthening software, and on otherwise improving this field technically. To prevent the reception of email messages that appear to come from a trusted source, all email clients should automatically apply encryption. Nearly all mail sent through the postal service is enclosed in envelopes. I strongly believe the electronic realm would benefit from the electronic equivalent of an envelope.

  12. To DMA: You can send me more spam... by UpLateDrinkingCoffee · · Score: 5, Funny
    If you just quit calling me at 8:01 am on Saturday morning telling me that I've been selected to receive a free three day trip to the Bahamas. You see, I like to sleep in so if I've really won a trip, send someone in person to wake me up.

    ...Like a supermodel.

    ...With a 6 pack of Keystone beer.

  13. Re:Aaaaaaaahahahahaaaaaa! by pyros · · Score: 5, Funny

    Advertisaholics Anonymous, of course.

  14. So basically... by Dimensio · · Score: 5, Funny

    The DMA is open to the idea of the government saying that some forms of theft of service by conversion and trespass to chattel is unaccaptable, so long as the theft of service, theft by conversion and trespass to chattel that their members want to commit is still legal.

    Did I get that right?

  15. The irony by rjamestaylor · · Score: 5, Interesting
    • Direct Marketers Association
    • Asks To Be Regulated
    At least they can opt-in. . .

    A couple of us around here have been assigned to create direct mail programs and some of these programs, while initially billed as using strictly Opt-In, degraded into Opt-Out and even eventually into a simple spamfest. I admit I sent out two groups of "spam" (though clearly marked according to California regulations, blah, blah) on behalf of a failing employer. I have to admit: it was fun to do (one was for a legitimate product the other was for a MLM, the Amway web effort) and we had fun optimizing the script to pump out more spam. But the list we were given was complete junk! Over 2 million addresses (took a while to load into MySQL from the CSV file)--including my own father's email address! It also included harvested email from die.net. Ever tried to send mail to die.net? It's a great honeypot/tarbaby for spammers. But 2 campaigns were enough for my conscience (we sent less than 500,000 total messages).

    When asked to make a Flash/Windows multimedia program that could automatically extract email addresses from a users machine and send them to a central server--on behalf of serious players in the music industry no less--a couple of us around here drew the line and said "no". [The couple of us I keep refering to no longer work for the slimebucket that wanted to move spyware to a new level in exchange for listening to HipHop tracks.]

    Anyway, when complaining about spam realize that someone with technical know-how enabled the peabrain spammer to do his evil.

    --
    -- @rjamestaylor on Ello
  16. Corporations are not people!!! by fmaxwell · · Score: 5, Interesting

    Corporations are people to! i'm serious. They also pay taxes!

    Paying taxes does not make an entity into a person. While there are lawyers who have perverted the word to refer to both corporations and human beings in the same way, we don't have to accept their twisting of the English language.

    If a corporations are people, why didn't Union Carbide get life in prison for the killing 3,800 people in Bhopal, India?

    Why are tobacco companies not being "executed" for killing people? They knowingly sold something that was lethal while lying to the purchasers and claiming that the product was not shown to be harmful. If you started selling arsenic-laced lemonade while claiming that it was safe, you would be in prison or the electric chair.

    When corporations are jailed for criminal acts and their ability to do business is halted during that time, then I'll think about sharing the title "person" with them. As of now, corporations have the rights of people with none of the responsibilities.

    1. Re:Corporations are not people!!! by WCMI92 · · Score: 5, Insightful

      "Corporations are people to! i'm serious. They also pay taxes!

      Paying taxes does not make an entity into a person. While there are lawyers who have perverted the word to refer to both corporations and human beings in the same way, we don't have to accept their twisting of the English language."

      Corporations also DO NOT pay taxes. The myth of corporate taxation is one of the biggest ones that most people believe.

      Taxes to a corp is an EXPENSE. Corporate taxes get passed on 100% to their employees (in lower wages), and to their customers (in higher prices).

      It's really just a mass charade to make people THINK that corps actually PAY taxes. And it honestly should be ended, as the cost in paperwork and government bureaucracy is a drag on the economy.

      Worst of all, most people don't realize that it is THEY who are actually paying corporate taxes, simply by buying their product!

      They could double the corporate tax rate tomorrow. All that would happen is employees make less, and customers pay more.

      Really, our whole tax system is a sham. Numbers were just released today that showed that in 2000, the top 50% of wage earners ($26,000 a year or so or more) are paying 96% of all taxes...

      Corporations are NOT people. They are a legal quasi-person, a fiction. Honestly, I think that they should be abolished. In a way, they are, as the new laws being passed in the wake of Enron/Global Crossing/WorldCom ARE putting personal liability back into corps, by making the CEO's personally liable for fraud.

      And it's long overdue... If corporate executives were personally liable for what the corporation does, there'd be a lot less chicanery.

      My best solution for spam regulation would be to hold the company being advertised liable for spam sent.

      --
      Corporatism != Free Market