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Microsoft Loses $177m on Xbox in Three Months

Albanach writes "The BBC News are reporting in this story that Microsoft's Home Entertainment Division has filed a submission to the Securities and Exchange Commission reporting a loss of $177 million for the three months to 30 September 2002. The loss comes on revenues of $505m for the division that manufactures the Xbox games console. Microsoft are said to be prepared to spend $2 billion funding Xbox live over the next five years, suggesting it will be some time before the home entertainment division break into the black."

70 of 719 comments (clear)

  1. Only $177m? Who cares? by turambar386 · · Score: 5, Funny

    That's probably less than billg's annual pizza budget.

  2. Accounting Tactic by sdjunky · · Score: 4, Interesting

    Of course... This could be an accounting tactic to allow them taxbreaks on their losses.

    1. Re:Accounting Tactic by jasonditz · · Score: 3, Insightful

      Two words: Microsoft Office

      Companies may be bitching and moaning about the cost of the new licensing system for it, but not many of them are actually switching to Word Perfect or OpenOffice/StarOffice.

      Office productivity suite dominance is still MSFTs cash cow, and until major companies are willing to jump ship they're going to be pretty profitable.

    2. Re:Accounting Tactic by F2F · · Score: 5, Informative

      according to The Register's article here the losses are minimal, when compared with the operating income MS gets from Windows, Office and their Server products. The numbers are (quoting the register):

      Windows: $2.48 billion on $2.89 billion revenue
      Office: $1.88 billion on $2.38 billion revenue
      Servers: $519 million on $1.52 billion revenue

      compare that with a loss of $177 (and microsoft lost on many other things, like CE/Mobility) and you'll see that the picture is not as bad as it looks (heh, for them, anyway)...

      Slashdot is aiming for the sensationalism value again, but that's nothing new now, is it? :)

  3. Is this like a movie company's "loss" by The+Evil+Couch · · Score: 5, Interesting

    or is there something actually legitimate about this? Granted there's stiff competition in the home console market, but MS was throwing consoles at people in hopes that they'd recoup their losses with the sale of games. to hear that they're losing money with game sales seems odd to me.

    1. Re:Is this like a movie company's "loss" by tshak · · Score: 3, Interesting

      to hear that they're losing money with game sales seems odd to me.


      Well, that's because they aren't losing money on game sales. The problem is that the game sales isn't enough to recoup the loss that the console itself generates. Also, none of this is strange because this was predicted by MS before it launched it's console. Of course, there's strong hopes that Christmas game and accessory sales will help get the XBox division out of the red.

      --

      There is no longer anything that can be done with computers that is nontrivial and clearly legal. -- Paul Phillips
  4. Like that hurts them.. by jamesdood · · Score: 3, Insightful

    They have said from the get go that they didn't care about losing money to dominate the market.. And they have taken some market share from Nintendo and a small amount from Sony.. But that number seems pretty small for a company with like 20 billion in cash..

    --
    *narf!*
  5. "Lost" by Xerithane · · Score: 3, Insightful

    We really need to redefine business loss. Microsoft didn't lose money. They knew ahead of time that they were going to be in the red on the Xbox. Not that I'm saying Microsoft is bad for following this practice, it's common practice in many markets.

    I just don't think that purposefully loses should count like a standard lost. They know that this $177m they drop now, it's an expense. Not a loss. They will get it back, they are just taking credit out on their budget and getting the government to pay the interest.

    --
    Dacels Jewelers can't be trusted.
    1. Re:"Lost" by Ieshan · · Score: 4, Insightful

      Not to mention redefine "Monopoly".

      It's absurd that a company can consider a 200 million dollar loss "acceptable" and continue operating (under the same management) with plans for expansion.

      This reeks of the ability to undercut the console market.

    2. Re:"Lost" by manyoso · · Score: 5, Insightful

      " ... redefine business loss. ... it's an expense. Not a loss. They will get it back ..."

      No, they need to report this as a loss. Look, the Xbox division is a gamble by the larger company to enter into the home entertainment market. As with any gamble it contains a significant amount of risk. This loss quanitifies exactly how large a risk and let's the shareholders and prospective investors have some insight into how the gamble is going. Perhaps, this whole experiment will bomb ... who knows what can happen in five years ... So, you see, it is in the best interest of everyone for losses like this to continue to be reported for exactly what they are: immediate losses on a long term gamble with no guarantee on seeing the money again.

  6. Ooze on over to infest the next marketplace by Rader · · Score: 5, Interesting

    This is of course, how Microsoft takes over a marketplace. They are eternally funded, and can oulast anyone.

    They'll chip away at Sony and Nintendo's profits until even these successful companies can't make a profit.

    I wonder why they're trying to pull out of the DVR market. They say that there's no money in it. Maybe. I thinks that maybe it conflicts with their DRM agenda.

    1. Re:Ooze on over to infest the next marketplace by tshak · · Score: 3, Informative

      Like Sony is not a megacorporation that can't keep up with MS. Also, a $177million loss is not rediculous considering the poor economy and the nature of the console business (difficult market penetration for the "new kid ont he block"). Sony took huge losses on the PS1, and that was during a better economy and a less heated console war.

      --

      There is no longer anything that can be done with computers that is nontrivial and clearly legal. -- Paul Phillips
  7. Reminds me of a line form Citizen Kane by foistboinder · · Score: 5, Funny

    You're right, I did lose a million dollars last year. I expect to lose a million dollars this year. I expect to lose a million dollars *next* year. You know, Mr. Thatcher, at the rate of a million dollars a year, I'll have to close this place in... 60 years.
    -- Charles Foster Kane

  8. How is this news? by bay43270 · · Score: 3, Insightful

    Who here thinks games consoles are profitable?!? The money is made from the games.

    1. Re:How is this news? by FatherOfONe · · Score: 3, Interesting

      Wow thats kinda the attitude that Sega took. Both Sony and Nintendo MAKE money on their consoles.

      --
      The more I learn about science, the more my faith in God increases.
    2. Re:How is this news? by FatRatBastard · · Score: 3, Informative

      Well, you're sorta right, but it does matter. Lose a little on a console, it takes fewer games sold to recoup the loss / start making a profit. Lose a lot per console and you have to sell more games. You still want to make your box as cheaply as possible in order to a) undercut your competition or b) shrink the breakeven point. Losing shedloads of money with a respectable, but still hugely smaller (now there's a contradiction of terms) base than the PS2 doesn't bode well. They're going to have to push the cost of the box down a lot more to even hope to do better (games that are must haves would be good too). Notice how MS and nVIDEA are having a nice spat about the price of nVIDEA's chipsets? Notice how VIA wants to get into the action with the XBoxII (by offering the CPU / Video / Bridge chipset as a package)? MS are making a concerted effort to lower prices.

      OT: But isn't it interesting how MS really isn't doing well in anything other than Windows and Office? The /. crowd seem to have this "gloom and doom / inevitablitiy of MS taking over every segment of the industry" attitude. Yes they have lots of money to throw around, yes they can afford to try three times before they get something remotely right, but lets face facts: they suck with their online experience (and its bleeding red ink), they suck at "Big Iron" (and its bleeding red ink), they suck at Phones (and their biggest cheerleader gave them the boot after thier flagship product was on the market for a whole two weeks), they're still mildly stinky at PDAs (although less stinky than they were), they're lackluster in the games market (where, for the first time in their history they're on the hook for the hardware, and bleeding red ink), .net looks insteresing but in the business sense is no different than what's going on now (buy .net server software, buy a client to run .net programs), and the *new, improved* greatest things since sliced bread: The Tablet PC and "networked stuff" (see the upcoming Comdex), are (IMHO) going to be middling at best, i.e. a huge let down from the hype. The tablet is nice but unneeded outside of niche industries, and the Windows based toaster is going to do about as well as it has already -- i.e. Not. MS still doesn't get the embedded space.

      Don't get me wrong, they're still printing money with Windows and Office, and they will for the forseeable future. But MS have been pretty much losers at trying to break out from those two (incredibly large and profitable) niches. All things come to and end though (see Wang, IBM, et al) and one wonders just what's going to happen to those guys when the industry takes its next big shift.

  9. I knew I should've got another! by teamhasnoi · · Score: 5, Funny
    I was trying for 200 mill, by pouring Pepsi in the boxes at Walmart. Now I'll never get my 'Corporate Killer Anarchist' badge.

    Billy Henderson always wins, 'cause his dad's the scout leader.

  10. Standard Oil by Bonker · · Score: 5, Interesting

    One of the tactics Standard Oil would employ was to sell oil and petroleum products well below cost, absorbing the loss for the sake of driving competitors to the point of ruin, and then buying their ruined competitors' assets.

    Sony is a strong, powerful company. Nintendo is slightly less so. I think, however, that if you were to do a direct comparison, Microsoft has the ability to lose more money and stay solvent for longer than either Sony or Nintendo.

    This tactic was found to be in violation of the Sherman act when applied to Standard oil. It's amazing to me that MS is able to get away with the same thing without its competitors screaming more loudly at the US government.

    --
    The next Slashdot story will be ready soon, but subscribers can beat the rush and slashdot the links early!
    1. Re:Standard Oil by bigmouth_strikes · · Score: 3, Insightful

      > It's amazing to me that MS is able to get away with the same thing without its competitors screaming more loudly at the US government.

      What exactly are they getting away with ? Losing money isn't a crime.

      There isn't one single corporation not trying to gain market shares by playing with prices, in order to increase demand for their products. Most companies also accept losses to parts of their operations in hope that the profits of others will more than make up for it. Selling X-Box at a net loss isn't a big deal if you can make up for it with the games, subscription fees etc. Gillette is practically giving away the razors, but the price on the blades borders to extortion.

      I think your concern would be valid if in fact what Microsoft is doing is the de facto standard for the gaming console market; you start of selling the consoles at a huge "loss" (i.e. you write off the development costs the first years) and then you practically break even on them. Sony isn't selling PS1 at a loss now, I assure you. But the main income is the games. Microsoft gets royalties for each and every title, without them having to lift a finger. Of course they can afford to get rid of the consoles at a loss.

      --
      Oh, I can't help quoting you because everything that you said rings true
    2. Re:Standard Oil by Gaijin42 · · Score: 3, Insightful

      The dynamic you are talking about is NOT due to MS being a monopoly. It is because MS has more than one product line.

      If Pepsi has a bad year, they still get to rely on taco bell, pizza hut, and doritos to make it through the year. Thats not a crime, its called diversification.

      Sony does the same thing, they have TVs.

  11. Isn't this the exact definition of by beldraen · · Score: 5, Insightful

    an abusive monopoly. No other company can just throw this kind of money away in this market. The only reason why people are not saying something is because Sony is actually beating Microsoft's stupidity.

    --
    Bel, the mostly sane.. "Of course I can't see anything! I'm standing on the shoulders of idiots." -- Me
  12. Re:500lbs Gorilla ... by Rader · · Score: 5, Funny

    Yea, I'm waiting for them to go into fast food. Give McDonald's a run for their money.

    Just think, a free 2-day Serial Key to MS-Office with every BillyBurger sold!

  13. Ridiculous by matusa · · Score: 3, Insightful
    It always bothers me when we (the linux community, technically the underdog) make some snide reference to the failures of our competitor, especially when in the big picture the direct issue is rather silly.

    • Consider:
    • We _know_ that they have lots of cash. Granted a loss is not cool, and they will try to remedy it, also consider
    • How widely popular the xbox is. Even people that planned on hating it drool over it
    • The upheaval in the console market

    This is similar to how we report linux and windows vulnerabilities. When a windows vuln is mentioned, we bitch about the OS and its quality etc. etc.; when a linux vuln is mentioned, we downplay the potential risks, and then compliment the speed of patch/update/fix release.

    Don't get me wrong--I love linux, use nothing else, and haven't for many years; this ridiculous attitude of most zealots is annoying, however.
  14. XBOX #3 in this console iteration by smd4985 · · Score: 3, Insightful

    i'm a (not so proud ;) ) xbox owner, and while i'm excited about various applications (sega's games, xbox live), the xbox is already #3 in this console war and will stay that way. the main reason is their DISAPPOINTING presence in japan (which is virtually non-existent). you simply can't win a console war without support from nihongo developers and users.

    that said, i don't this MS really cares. for a first iteration console they've done well, and you can kind of think of xbox as a testbed for future MS consoles (especially xbox live). also, they only have some 50 billion left in the bank (oh, the convenience a desktop OS provides!).

    my bet is that xbox2 will come out BEFORE ps3 simply because first-mover momentum in the industry has become more important. the ps2 is hard to develop for, but the installed base is NUTS so developers flock to the ps2. MS realizes this so i wouldn't be surprised xbox2 comes out by 2004ish.

    --
    smd4985
    1. Re:XBOX #3 in this console iteration by Blimey85 · · Score: 3, Insightful
      because first-mover momentum in the industry has become more important

      I'm not so sure about this. I think for a lot of users, it's all about past performance. When Sega came out with the Dreamcast, there was no way that I, or any of my friends were going to buy one simply because we knew that Sega never seems to meet expectations. We discussed the matter at length and we all felt that Sega didn't stand much of a chance in the market that was then dominated by Sony and Nintendo. Looking back on it, I am very glad that we decided not to buy since Sega eventually gave up on hardware and those that bought Dreamcast systems are now left out in the cold.

      Sony on the other hand has a lot of connections with software developers and has been able to leverage that consistently. While you won't see all of the coolest titles on PS2, you will see a large number of great games that sell very well. Sony proved themselves when they released the first Playstation. A lot of people said they couldn't compete with Nintendo due to lack of experience. That turned out to be false. People said that they wouldn't have as many games as Nintendo. Count them. Sony dominates. Why do they dominate? I think it boils down to two things. First, they are in Japan and they know how to cater to Japanese gamers. That is a huge market and they have been very successful in it. Second, they don't tailor to younger kids. They have games suited to different age groups and I think the GameCube is lacking in games for adults. Sure they have some but from what I've seen, a lot of their games (while very good) are for younger people. Nothing at all wrong with that, and it does seem to be working for them, but they won't be able to garner the market share Sony has with that strategy.

      I was excited when I first heard that MS was getting into the console market because I think they make great hardware, I like a lot of their software, and they have had some great games over the years. Motocross Madness and Age of Empires II were awesome. But one of the main reasons that I bought a PS2 was because I already had PS1 games. And guess what folks? The PS3 will be backwards compatible. How is MS going to compete with that?

      I think there will be a slight advantage to MS if they get the XBox 2 out the door before the PS3 but in the long run, I don't think it will make a bit of difference. I know that when the PS3 comes out, I will buy one. I have a lot of PS1 games, a lot of PS2 games and I want to be able to play all of them on the same console. Sony knows that I'm not the only one that feels this way and unless something drastic happens (which isn't very likely), they will continue to dominate the market for years to come.

      I think one thing a lot of people are forgetting is that it's not just MS vs Sony vs Nintendo in this. There are a lot of other companies involved in this. Some companies only develop for a single platform and they have a lot at stake in whether or not the platform succeeds or not. Also, Sony is no little kid on the playground that MS can bully around. They have some pretty deep pockets as well, although I don't think they need them in this case. Does anyone have any numbers as to how Sony is doing with the PS2? Everyone I know has one and has bought a lot of games so they must be making a pretty nice profit.

      --
      How is it that one careless match can start a forest fire, but it takes a whole box to start a campfire?
  15. Actuallly, $177M isn't that bad by joeflies · · Score: 4, Insightful
    Microsoft already said they were spending $500M in marketing ALONE for xbox in the first year. Losing $177M in 3 months isn't all that bad, because it means that out of all the exhorbinant money they spent, they still only lost $177M which isn't an insane number given the insanity of spending $500M in marketing (a sunk money used for demand generation).

    I expect that they will scale back their marketing a LOT as soon as they proliferate a base number of boxes, which was their entire objective anyways.

    Besides, Microsoft was already planning for first year loses so it isn't like that this wasn't forseen.

    1. Re:Actuallly, $177M isn't that bad by Yankovic · · Score: 3, Insightful

      Mod this parent up... even simple math says that without the PR says they're more than $300 M in the black! That's pretty phenomenal for a box that's been out for just over 1 year (as of today!). This is actually amazingly good, not bad.

  16. How Sad by VividU · · Score: 4, Insightful

    How sad that on the day Microsoft launches Xbox Live, we have a story about how much money MS is losing on the Xbox.

    The desire among the overzelous Linuxites for the Xbox to fail is palpatable at Slashdot. Just look all the posts advising people to buy a Xbox but not buy any games. Just so MS can lose money. Its pathetic and sad.

    Go ahead and buy a Xbox, waste your time and install Linux on it. But I dare you not to play Halo on it (Game of the Year and a work of art).

    I dare you not to plug in your Cat-5 and fire up Unreal Championship (released Today!). Oh! and when Halo2 is released later late 2003, please do'nt go and buy it. Leave it to the serious gamers.

    The Xbox is a great piece of tech. Real gamers know it. Thats why in the states its outselling the GameCube (read linked article above).

  17. Re:Only $177m? Who cares? by xirus · · Score: 5, Insightful

    I'm surprised that's even legal?!
    Even if that's not a lot of money for MS, in Belgium it's forbidden to sell products for less money than you needed to produce it...
    It's unfair competition.
    If they put Playstation and Nintendo out of business because they don't have the money to use this trick, some American judge should finally see what MS is doing and give them a REAL punishment...

  18. Re:Only $177m? Who cares? by ceejayoz · · Score: 4, Interesting

    AFAIK it's perfectly legal here.

    They make a huge profit on the games, so maybe that's a loophole or something.

  19. Market Distortion by 4of12 · · Score: 5, Insightful

    As the story at the Register points out, any other business with ventures losing money like Xbox and MSN would kill them off as clearly bad business decisions.

    A company willing and able to sustain hundreds of millions of dollars poured down a holes that are peripherally related to their core business of PC software, for years at a time, is crazy.

    A company willing and able to do that against large, established business like AOL/Time Warner and Sony is downright scary.

    A normal business, run to increase profits, would look at the margins on Office and Windows and simply jack up their prices. It's an iron-clad guarantee to increase profits at MSFT. There is virtually zero price elasticity of demand for Windows and Office and MSFT management owes it to their shareholders to optimize profits by taking advantage of their stranglehold on the market.

    [Note: I don't own any MSFT.]

    --
    "Provided by the management for your protection."
    1. Re:Market Distortion by Zathrus · · Score: 3, Insightful

      any other business with ventures losing money like Xbox and MSN would kill them off as clearly bad business decisions

      If they were short-sighted, sure. Microsoft is not short-sighted. They very much have a long term plan, and know that short-term sacrifices are often necessary to realize long term gain.

      Microsoft believes that, long-term, Internet access and console gaming are going to be high-profit ventures. I question the first (it's commodity), but I think they're right on the second. Sony poured tons of money into the PS1 before it became profitable. And they were up against corporations like Nintendo and Sega, both of which have a much longer history in gaming and had established markets. Sega is now out of the market and Nintendo has been floundering recently. Sony's Playstation division is now hugely profitable. But by your logic they should have ditched after the first year since they were losing so much money.

      Sony shareholders should be damned glad you're not senior management.

      Microsoft shareholders are damn glad too.

      A normal business, run to increase profits, would look at the margins on Office and Windows and simply jack up their prices

      Uh... they're running at over 80% profit right now. They did just effectively jack up prices with the last licensing agreement for corporations. They are now losing business on new sales from Gateway and HP (Office or Works no longer bundled). They are facing increased downside pressure from Linux on the server, primarily due to TCO. So they should raise prices more?

      I am a MSFT shareholder. And I am damn glad you aren't on the board. Frankly, I'd like to know if you have influential decisions on any other corporations, simply so I can make sure I don't own any of their stock.

  20. Re:The reason... by IIRCAFAIKIANAL · · Score: 3, Interesting

    The simple answer is: Linux has killed the X-box sales.

    Yes. Of course. That's the reason. Everybody that bought an XBox hacked it to run Linux instead of buying games.

    Maybe they lost money because:
    1) Couldn't break into key Japanese market
    2) Expensive, generic hardware that lends itself to piracy (far more likely than, say, Linux use)
    3) Ugly machine, shitty controllers (this stuff counts in the console market)
    4) They had to pay to get third party developers (ie/ Bungie)
    5) They wanted to combine PCs and consoles (in a fashion) but failed miserably on both counts

    Obviously, they went in knowing they would lose money. They are losing money in other sectors too (ie/ MSN).

    --
    Robots are everywhere, and they eat old people's medicine for fuel.
  21. Less than I thought, but still bad... by thatguywhoiam · · Score: 5, Informative
    ... coming from the point-of-view that losing money is always bad. Of course, it's an expense, as another poster pointed out. Nothing unexpected.

    It's bad from a PR perspective. It's bad considering that Nintendo and Sony are now actually turning a profit on the consoles, a slim one but a profit nonetheless. Sony has managed to fit the entire Emotion Engine + CPU + sundry other parts onto a single chip, which reduces cost significantly. I'm not sure how Nintendo has pulled it off.

    Xbox Live is doing better than expected, but the total numbers are pretty intimidating for MS. Last I checked (2 weeks ago), the score is:

    - approximately 8 million GameCubes
    - approximately 10 million XBoxen
    - approximately 52 million PlayStation 2s

    By those numbers, it's safe to say Sony has wrapped up this round, if you're looking for a 'winner'. 5X the market share is too compelling for game designers. The games go where the customers are.

    [tangent]

    I like the Xbox, even if it is a little limited in scope. There's a completely different philosophy at work at Sony's computer entertainment division that I don't think MS really understands. The Xbox is basically a kickass 3D sandbox. The PS2 is a super-flexible games machine; by this I mean that the PS2 is oriented for all kinds of games, not just 3D. The PMUs for example, can generate procedural textures on the fly. Take the oft-lamented VRAM issue. VRAM holds lots of shiny textures. But what if you are generating textures from (basically) pure math? No texture overhead. (Bryce 3D, to name a weird example, gets away almost entirely without using graphical textures.)

    And now we see Sony moving fast to innovate in areas that Microsoft basically can't... namely, they've gone and asked IBM for a radically different kind of chip. MS is in no position to do this, as part of their whole pitch is the fact that it's a PC in a box, with MS's x86 programming tools.

    [/tangent]

    --
    If Jesus wants me it knows where to find me.
    1. Re:Less than I thought, but still bad... by thatguywhoiam · · Score: 3, Insightful
      You don't think MS could go to IBM, Intel, AMD or any other manufacturer and wave money in their faces, and get them to design a new processor from the ground up?? And while I'm responding to your post, how is Sony going to IBM an example of *sony* innovating? IBM is doing all the grunt-work...

      Sure, MS could ask for a new chip, but they won't. As I mentioned in the original post, part of their leverage is the fact that DirectX and other specific x86-related development environments port over to the XBox so easily. Developers, developers, dev... [ducks]

      Sony is cooperating with IBM on the chip design. IBM has the fab plants necessary to make Cell chips in the amounts Sony needs. IBM can leverage some of Sony's R&D. Seems like innovation to me.

      Besides, they're not going to turn away from all the legwork they've done to get Intel and AMD 'Palladiumizing' their CPUs. Particularly if the next XBox is a 'convergence' device that downloads movies and other media. The temptation to crack into what is essentially a PC will be great for many users.

      --
      If Jesus wants me it knows where to find me.
  22. Re:500lbs Gorilla ... by cygnus · · Score: 3, Funny
    Yea, I'm waiting for them to go into fast food. Give McDonald's a run for their money.

    Just think, a free 2-day Serial Key to MS-Office with every BillyBurger sold!
    or maybe they'll pull some sort of hailstorm "food rental" service. you'll have to log into passport to unlock your mouth, and then puke up your food if you don't pay the recurring fees.
    --
    Just raise the taxes on crack.
  23. Article is wrong by Yankovic · · Score: 5, Informative

    According to the 10-Q filing, the article is wrong. The $177M net loss is for all of home and entertainment, only a subset of which is Xbox. In fact, comparing it to last year, where the losses were at $68 M and there was NO xbox, you can conclude that total losses resulting from xbox activities would not be greater than $109 M, and in fact probably even less than that. There are many other things in the home and entertainment division such as Windows Media Center PC, UltimateTV, MSN TV, and so on, many of which were probably not profitable, and contributed to the overall losses.

    1. Re:Article is wrong by donutello · · Score: 3, Informative

      You are right that $177M is not just on the XBOX. You are wrong in concluding that the money is no more than $68M, however.

      I believe the XBOX was in development last year. So while nothing was being sold, they still had to pay the employees, maintain/invest in equipment, facilities, etc. and spend money on marketing, etc.

      Without having a further breakdown, we can't conclude much about how much money exactly was lost on the XBOX.

      --
      Mmmm.. Donuts
  24. Comment removed by account_deleted · · Score: 5, Insightful

    Comment removed based on user account deletion

  25. Re:Only $177m? Who cares? by timothy_m_smith · · Score: 3, Insightful

    You are missing the point. If I start a company tomorrow it will need some capital to get going. There very, very few businesses that you can go into and start producing and selling immediately. There are even fewer businesses that you can enter and make a profit instantly. Most new businesses lose money for a time while they make capital expenditures and get their product developed and marketed. These new businesses also have to get funding from their founders, investors, family, or whoever. So really, there is not much difference between MS taking a loss in a new market like video game consoles and me starting my own console company and losing money.

    That being said, there are laws in the US against price dumping. Price dumping is intentionally undercutting your competition to put them out of business. I believe it is pretty hard to prove. However, in the console market, MS is certainly not undercutting b/c they are still higher priced than Nintendo and the same as Sony. Microsoft has been forced to this price point by competition.

  26. Fair's Fair by GMFTatsujin · · Score: 3, Funny

    I have no idea how much money has evaporated due to lost productivity by businesses using MS products that crash left and right.

    Hell, the value of man-hours consumed by Solitaire alone must be close to the GNP of your average South American country...
    GMFTatsujin

  27. This is a common tactic by Anonymous Coward · · Score: 3, Insightful

    used by cash-rich companies against cash-poor competitors. There's really nothing unusual about it except that it's Microsoft. Take Blockbuster video and Hollywood video, for example. When they try to crack a new market (region), they basically do the economic equivalent of carpet-bombing. They open stores every TWO BLOCKS in some cases. The reason is: even if there's a mom-n-pop video store only a mile away, they want to make sure you walk/drive past three of their stores before you reach their competitor. If they divert enough customers, their competitor goes out of business. Then, they close down their excess stores, because they've been losing money like crazy by having way too many stores in a small area. But in the long-term, they make money, because without competition, you can charge whatever you want and make it all back.

    Much as MS abuses the law in many many other areas, this is just a (shitty) business practice you see every day.

    1. Re:This is a common tactic by joshua404 · · Score: 3, Insightful

      Yes, "cash poor" competitors like SONY and NINTENDO, you mongoloid.

      I suppose it also wouldn't penetrate your sloped forehead if I mentioned to you that Sony dropped the price of the PS2 first, would it? Of course not, it might interrupt your mindless bashing session.

  28. Perspective by the_gadfly · · Score: 4, Interesting
    Microsoft are said to be prepared to spend $2 billion funding Xbox live over the next five years, suggesting it will be some time before the home entertainment division break into the black."

    I don't begrudge people their money and I'm not an anti-corporate type. MS may be evil, but not for simply making money. Still, it's good to put numbers like $2 billion in perspective. The state I live in has about 8 million people. We're facing a budget shortfall (two-year budget, compared to MS's five-year plan) of about $2-3 billion, and people are flipping out -- school funding may be cut, roads might not get fixed or else taxes are going seriously up. One can argue about the reasons -- like government spending way too much already -- and it's not really important to my point. I just wanted to give that figure a context: It's a statewide disaster. Or an investment in making a line of video game hardware successful. Take your pick.

  29. Re:Doesn't take a monopoly to invest lots of money by Reality+Master+101 · · Score: 3, Insightful

    Wrong. I'm saying the government shouldn't subsidize project losses in a profitable company. The full $177m should come out of MS's piggy banks, and I'd bet MS isn't paying much.

    You're missing the bigger picture here. I'm assuming that you're referring to be able to write off losses from taxes (which is the government letting the people KEEP our money, not the government giving back money, subtle but important difference). The purpose of writing off losses is to promote economic growth.

    You seem to have some need to punish success, but the purpose of government is to serve the people, INCLUDING Microsoft. If Microsoft is successful with XBox, that means more American jobs are created at the expense of jobs in Japan. This is exactly what the American government should be doing.

    --
    Sometimes it's best to just let stupid people be stupid.
  30. Re:Only $177m? Who cares? by angel'o'sphere · · Score: 5, Insightful

    No its not legal.

    America has so called anti dumping laws.

    However they get only applied if a non american company tries to sell for dumping prices inside of the US.

    E.g. Korean car manufactors selling 30% cheaper than US car manufactors or VCR crafting companies regulary got a punishment import tax.

    The US puts taxes at will on any kind of product if they think their own industrie soffers from forreign laws. E.g. genetic manipulated Soja needs to be noted as incridience in european food(by law). Europeans as majority do not buy genetic manipulated food. Feeding animals with genetic manipulated food is not allowed, as it gets to difficult to prove its absence in the final products (like ham). Result: US is threatening europe with a tax war since years just because Soja sales droped in Europe.

    However: what is legal and what not, all over the world, is final descided by a US court.

    Silly situation.

    angel'o'sphere

    --
    Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
  31. Re:How to make the Xbox a success by binaryDigit · · Score: 5, Insightful

    Keep it open, stupid

    This directly opposes Focus on getting better games. While one or two good games might come from Joe and Tom working in their bedrooms for 8 months straight, most of todays games are massive efforts and the cost for playing helps to ensure that only those who are truely serious will play. Don't get me wrong, I'd love to get my mitts on a dev kit cheaply, but games today are way more complex than the average person/small team can effectively deal with.

    Manufacturing Xboxes that defeat region encoding and macrovision with small modifications would cause sales to skyrocket

    Me thinks that your definition of "skyrocket" and M$'s definition of "skyrocket" might be orders of magnitude different. Who in the US (general game playing population) gives a flip about region encoding? Sure, beating Macrovision might be interesting and sell a few more boxes, but it's a GAME BOX, those features have no interest to GAMERS. This is especially accute concerning M$, since even as you mentioned they have made little inroads in Japan, and after all, isn't getting those hot Japanese titles months before they come here one of the primary reasons that the hardcore gamers care about region encoding.

    Microsoft needs to switch to AMD or Transmeta chips, which pack more power for the buck, run cooler

    Uh, which AMD chip runs cooler? Which Transmeta chip packs more power for the buck? Do you know the details for M$'s agreement with Intel to know if they could truely save money by switching. Could the other two companies afford to offer prices as low as Intel could?

    Also, this will allow them to use cheaper graphics coprocessors by using a cheaper, more powerful main CPU

    Isn't this bucking the trend? Aren't games systems moving towards ever more powerful graphics subsystems with modest increases in cpu performance. Sony gets away with using a ~300mhz (IIRC) cpu, I don't think that the console makers are too stressed out about raw CPU performance.

    but if Microsoft takes these suggestions, their Xbox division will be well on its way to profitability

    They need to produce better games than Sony and offer the user a better experience for the buck and most importantly, they need market share. The power of the last point is elegantly illustrated by Sony. PS1 was the market share (though long money losing) vehicle that allowed Sony to start cashing in once PS1 was established thus smoothing the road to much quicker profitability on PS2.

  32. Re:Only $177m? Who cares? by Iguanaphobic · · Score: 5, Informative

    As far as American law is concerned, there's an ongoing trade dispute over stumpage fees charged by the Canadian government to Canadian softwood producers. The US government has lost in the courts 18 times, but still fights it, arguing that the lower stumpage fees allow Canadian companies to sell lumber at below actual cost, and hurts American producers.


    In British Columbia (A Canadian Province), the stumpage fees go to the government. The government then uses the money to ensure adequate regulation of the companies. Cutblocks get re-planted, streams are protected, roads are deactivated. The problem is that in the US, they have a auction systems for timber. Private landholders auction their lumber from their private land holdings. Not only do they have to do their own re-planting (adding expense) they also require a profit. (Adding more expense)

    When you look at the lumber barons who are doing the lobbying in Washington, most are from the southeastern US. They sell inferior quality wood compared to BC softwood. THeir product is also higher cost, mainly because they refused to spend the money to upgrade their mills. So they produce a low grade, high cost product (very labor intensive) that simply cannot compete in the marketplace. The BC mills spent billions upgrading their mills to be highly efficient. Now they are being penalized for their foresight.

    Inevitably, whenever a US industry gets into a non-competitive situation where they can't dominate, out come the lawyers and the lobbyists. (steel) The WTO will overturn this tariff. Until then, thousands of workers and business' in British Columbia will suffer.

    Did I mention that the average new house in the US is costing $3K-$5K more? They don't tell you that in Businessweek do they?

    --
    Fascism should more properly be called corporatism, since it is the merger of state and corporate power.
  33. Re:Doesn't take a monopoly to invest lots of money by Reality+Master+101 · · Score: 5, Informative

    I object to the American populace losing ~$100M of tax money from Microsoft because Microsoft purposefully and deliberately priced the Xbox so low they knew they would have this loss.

    Look at from a longer-term view. Microsoft does not intend to lose money forever. They want the books to be positive at the end of the day. The government allowing Microsoft to deduct losses now is an attempt to help Microsoft to become profitable in the future. Profitable in the future means revenues to the government. It doesn't do the government any good if they kill companies in the start-up phases before they get a chance to produce taxes.

    $100M could do a lot towards fixing our schools so there aren't 55 kids in a kindergarden class. It's a start...

    Two things to say about this:

    1) It wouldn't do anything for the schools, since this is mostly federal taxes. Schools are locally financed (although, the feds have been sticking their nose more and more where they shouldn't lately)

    2) I'd rather have Microsoft grow and create jobs for the parents of the children, rather than have the government take MORE of our money. The government has more than enough money to fix the schools. Insist on efficiency, not higher taxes.

    --
    Sometimes it's best to just let stupid people be stupid.
  34. Linux is the target .... by devleopard · · Score: 5, Funny

    It's obvious that Microsoft is trying to adopt the business philosophies of Linux-based companies in order to better compete with Linux. The idea of losing millions with a slim chance of attaining profitability in the distant future is something that companies like VA Software, Lineo, etc have been very good at.

    --
    The best thing about a boolean is even if you are wrong, you are only off by a bit.
  35. Re:Only $177m? Who cares? by blaine · · Score: 5, Informative

    No, Sony does not and never has sold at a loss. Please stop perpetuating this myth.

    Info here.

    To sum it up, most people (at this point) believe that Sony still makes at least $50 per console sold, Nintendo is just about breaking even, and Microsoft is still losing at least $70 per console sold. (this is taking into account drops in production prices, drops in sale prices, etc).

    --

    -[Blaine]- "'Oh dear,' says God, 'I hadn't thought of that,' and promptly vanishes in a puff of logic."
  36. Big Deal by angst_ridden_hipster · · Score: 5, Insightful

    It's all an investment.

    How much do you think Microsoft lost on Internet Explorer through its first three or four versions?

    How much did that end up costing Netscape?

    Of course, even taking the dynamics of the bubble into consideration, Sony has much deeper pockets than Netscape ever did...

    --
    Eloi, Eloi, lema sabachtani?
    www.fogbound.net
  37. Its working by sh0rtie · · Score: 4, Interesting


    In the UK the XBOX has now put itself as the number 2 console , ahead of Nintendo's gamecube.

    Xbox wins race of the also-rans
    http://www.guardian.co.uk/online/comment/story/0,1 2449,840789,00.html

  38. Oh come on by Have+Blue · · Score: 3, Insightful

    EVERYBODY does this, especially Apple. How many times has the "They're supported by hardware sales" argument been invoked against x86 OS X here? How much do you think Apple is losing on the iApps or movie trailer hosting? How many other companies are shelling out for research that won't bear fruit for another few years? This is perfectly normal corporate gambling, except that MS is doing it in the market instead of the lab.

  39. Thank god it is legal to "price dump" by hudsonhawk · · Score: 5, Insightful

    Otherwise Sony (being the only vertically integrated of the three companies) would be the only one able to sell their console at a low price.

    Look, I hate MS as much as anyone, but romaticizing Sony or Nintendo as good guys is a pretty biased view.

    If people really cared about the good guys winning the console war, people would've bought more Dreamcasts. Since they didn't win, you just have to go on which one has the games you want.

    Besides, we're not talking about Wal-Mart selling drugs below cost to drive the local competition out of business; we're talking about a "give the razor, sell the blades" pricing model here.

    There's a world of difference.

    Scott

  40. Re:Microsoft Good at Business? by vidarh · · Score: 3, Insightful

    They are pouring money into several divisions because of long term strategies, not for immediate profit. Their goal is to build dominance in these new (for MS) areas, regardless of whether they make money on it now or not, by spending extreme amounts on marketing etc.. In other words, the losses in those divisions are so big because MS can easily afford it, and they think it will be a worthwhile investment in the end.

  41. This is simply an artifact of accounting methods by shreak · · Score: 4, Insightful

    MS is required to post a financial report by the SEC. The SEC defines how often this has to occur (2 times a year I think). If your business plan lasts longer than this period you are going to post short term losses and gains that have no meaning outside the larger context.

    If I open a new comic book store, I have to pay 1st months and last months rent (2x rent), Buy shelves, inventory, register, computer, business license, phone installation, internet installation, website setup costs...

    Now I start to sell comic books at the going rate. Can the comic book store up the street call foul because I'm operating in the red at this very moment? I won't have all that start up stuff paid off within the next 6 months (when a public company would have to file a financial report). I won't have it paid off in a 12 months. I'll be lucky to be operating in the black in 18-24 months. I'm not cheating, I just have a business plan that lasts longer than the SEC filing period.

    =Shreak

  42. I actually respect this... by Skip666Kent · · Score: 4, Insightful

    I respect the fact that MS is showing a willingness to nurture their product for the long term rather than giving up at the get-go just because it failed to change the playing field over night.

    --
    **>>BELCH
  43. My heart is breaking. by talks_to_birds · · Score: 5, Funny
    Despite the losses Microsoft will not have to rein in its marketing and promotional efforts any time soon. The company has a cash pile of more than $30 billion to fund expansion.

    Even if it did not have this huge amount of cash on hand the $3.5 billion profits from its operating system and software divisions in the quarter more than offset any loss.

    I imagine billg broke into a cold sweat when he heard the news of this financial catastrophe...

    t_t_b

    --
    I'm on PJ's "enemies" list! Are you?
  44. No, it's an investment... and lots of stores do it by Gruneun · · Score: 4, Interesting

    It's not dumping. Period.

    Microsoft, like every other game console producer, takes a hit on the console. It isn't to put the other guy out of business (though sometimes that's a benefit), but rather, to get you hooked on a specific console. After that, they recoup their loss on the games. After all, who buys a console and then never buys a game? The only significant difference here is that Microsoft is banking on turning the profit in an online system, rather than just games.

    Last year, the Sheetz gas station near us was selling gas for $0.95/gallon, significantly less than what they paid for it. It wasn't to kill the competitor, but rather to get people in the habit of filling up there. The money they made from their food, drinks, and various items inside the store made up their loss and they slowly raised the cost of gas to normal rates. I fully recognize that, but you know what? I still shop there and I'm not the only one.

  45. Stop kicking the horse... Please? by Mulletproof · · Score: 5, Insightful

    Common, if you're gonna hit microsoft on this practice, you're going to have to hit Nintendo, Sony and the late-great Sega on it as well. They all sell their consoles at a loss in order to hit the consumer's impulse buy range. The only real difference here is that Microsoft has deeper pockets with which to do this with. It gives them the ability to market superior hardware while hitting the same impulse buy zone. And yes, it also creates hideously large loss numbers.

    As for putting Sony and Nintendo out of business, somebody really isn't in touch with the real world. First, the XBox is nearly dead last in console sales. That differential will decrease over time, but unless Sony and Nintendo do something incredibly stupid or MS incredibly brilliant, that's not likely to change in this round of the console wars. Second, Sony is a big boy. It has a diversified market beyond gaming. Their products have global reach and ideal penetration within their respected markets. Sony isn't going anywhere. Nintendo, on the other hand, has a far smaller foundation and hasn't exactly been making stellar decisions as of late. They haven't had a great console since the SNES, and the Gameboy is STILL their principle source of income. They're more likely to kill themselves off rather than be a victim of any MS "dumping" campaign that everybody else also seems to be engaged in.

    But it's just another day in the anti-MS neighborhood, I guess...

    --
    You need a FREE iPod Nano
  46. Re:Only $177m? Who cares? by blaine · · Score: 5, Interesting

    Uhh, no, if you read it you'd notice that of $175 they were making per console, roughly $120 was from the console itself. $55 was from software and accessories.

    Sony is not stupid. They do not sell at a loss. Sega sold at a loss and is now defunct as a hardware business. Nintendo sold the Gamecube at a slight loss but most accounts have them as about even now. Microsoft has billions it can throw down the drain, and so it sells at a loss.

    Also, just a FYI, when Nintendo sells at a small loss it is almost meaningless to them, and I'll tell you why:

    When a game is sold for $50, maybe $20 of it is profit. Of that, typically the console maker gets $5, and the game producer gets $15. However, Nintendo is in a special position in that it makes most of the really popular games for it's own console. Thus, if they sell at a $20 loss (which is about twice what most people estimated), but you buy the Gamecube and a single Nintendo produced game (which I guarantee you will), they've broken even, because they get all $20 of profit.

    Microsoft, on the other hand, does not produce the games. Therefore, even if you are nice and say they're only losing $30 per console (which is way below most estimates), they need to sell 6 games just to break even. How many people do you know who have 6 XBox games? I don't know any. Every person I know with an XBox has less than 5 games, and typically has bought a single extra controller. Every person I know with a Gamecube has at least 5-6 games and most of them also buy 3 extra controllers due to the number of good 4 player games.

    Something tells me MS is the only company really digging itself into a hole in the console business right now.

    --

    -[Blaine]- "'Oh dear,' says God, 'I hadn't thought of that,' and promptly vanishes in a puff of logic."
  47. Re:Here's the Crime! by n-baxley · · Score: 3, Insightful

    That's a very good point. I wonder how much of the R&D budget goes towards Windows development? I guess the inordinate margins on Windows allows them to develope more technologies for things that aren't yet revenue generating, but I still think that's an awfully high margin, as evidenced by their ~$40 billion "savings account". I suppose the real crime should be that with all that money sitting around, they should be issuing dividends to their stock holders.

  48. Umm, math? by TheConfusedOne · · Score: 4, Informative

    MS stated they were going to spend $500 million in advertising during the first year. The numbers you're looking at now are related to what, the current quarter? (Lost $177m in 3 months ended Sept 30th.)

    When do you think they spent most of that $500 million? That's right, the launch events, the pre-release hype, and everything leading up to that first day. (Think of all of those campus tours and giveaways and what not.)

    This is talking about the losses of the box for the most recent quarter. Marketing expenditures for the XBox have decreased dramatically since then.

    In fact, losses accelerated when they clipped $100 off the price tag. They've managed to do some work to decrease the cost of the box since then but nowhere near a 33% cost reduction.

    --
    --- I wish I could hear the soundtrack to my life. That way I'd know when to duck.
  49. Re:Big Deal by IamTheRealMike · · Score: 3, Interesting
    How much do you think Microsoft lost on Internet Explorer through its first three or four versions?

    On the first three or four versions??? Internet Explorer has never made a profit, only massive massive losses. Why? Because some starry eyed futurist over at Redmond HQ got scared that maybe oneday the web would become a kickass way of building applications. They were terrified that somehow, magically, the dire NS4 codebase would turn into an easier way to write apps than Windows was.

    How much did that end up costing Netscape?

    It cost them everything.

    Rather amusingly, Microsoft made it a self fulfilling prophecy, by destroying Netscape the Mozilla project was born, and what have the Mozilla team done? Why, only gone and built a kickass applications platform based on web technologies! The irony is too great really, if they'd just left Netscape along the old NS4 codebase would never have been scrapped in the way it was, and today we wouldn't have XUL/XBL/RDF Templates and the rest.

    Of course, even taking the dynamics of the bubble into consideration, Sony has much deeper pockets than Netscape ever did...

    Yes, but these guys are playing with hardware, not software, and hardware is far more expensive than software - it's a similar situation but on a larger scale.

  50. Anyone familiar with Cell phone pricing? by jmoody · · Score: 3, Informative

    Many of you seem so surprised by this per unit loss yet every cell phone company in North America "subsidizes" phone handsents - creating such a loss. Do you think the cell provider gets your phone for 9.99 ? Do you know why GSM phones in Europe at generally start over US$200 yet in North America they are $19.99 with a contract? This is a common practice in many service industries, broadband internet providers do the same. They subsidize the modems and other hardware - wireless providers do this to such an extent that many have limited growth based on capital available. Anyone who thinks this is abnormal or illegal is not aware of common business practices as the list of examples is immense.

  51. Ignorant?? by einhverfr · · Score: 3, Insightful

    Well--- Who is ignorant on genetics?

    The genetic molecules really are the blueprints for the enzymes, antibodies, and other protiens that build every facet of the food. And BTW, I don't buy the ecological argument against GMO's but I so think that there is a public safety issue.

    For example: Some people are alergic to peanuts. The allergy is actually a reaction to certain protiens in the food itself. These protiens are built based on the structure of the DNA (DNA -> RNA -> protiens). Now if you take the gene responsible for this allergy and move it to say, corn because maybe you get better pest resistance, what happens when someone eats a piece of cornbread and dies of the allergic reaction? This is the fundamental public safety issue. If it affects, say one person in 500, that would have a minimal ecological impact, but the public safety issue would be pretty severe. Basically one could no longer controll allergies well by avoiding certain classes of foods.

    The other argument against GMO's in food is an economic one-- companies like Mon$anto are trying to proprietize what is fundamentally a commodity market-- food. They want to license the food to farmers, particularly in the third world. In this way, they seek to controll the very food supply we all depend on, and that is a very dangious issue too. The battle against GMO's is the same as the battle for open source software.

    Which is why I am all for Linux on the XBox ;-)

    --

    LedgerSMB: Open source Accounting/ERP
  52. National Pride by riclewis · · Score: 3, Interesting
    In all this discussion of console wars, many people seem to overlook an important point:

    Microsoft is the only american player in the game.

    Don't get me wrong, I'm just as concerned about M$ as the next guy, but it seems to boil down to buying my entertainment from either some big japanese company or some bigger american company. I'm no economist, but isn't it better for my nation if my money stays in my nation's economy?

  53. Striving for relevance... by Mulletproof · · Score: 3, Insightful

    "Documents filed with the US financial watchdog show that Microsoft's Home and Entertainment division, which includes the Xbox, lost $177m (£112m) in the three months to 30 September.
    "The documents also reveal that five of the seven divisions of the company are operating at a loss. "

    Could you possible sensationalize this article anymore? "XBox falls from orbit, kills wife and kids!" The XBox did not lose $117 million. The Home and Entertainment Division did. Not only that, Five other divisions of Microsoft are also operating at a loss, not that those deserve mentioning.

    Jeez, Taco, can't you screen these articles just a tad bit better?

    --
    You need a FREE iPod Nano
  54. Re:Only $177m? Who cares? by peterb · · Score: 5, Informative

    No its not legal.

    America has so called anti dumping laws.
    ...and Microsoft is not dumping.

    I'm sorry, but this is a pet peeve of mine. Every idiot in the world speaks authoritatively about dumping when they have no idea whatsoever what it actually is.



    Here's a hint: "Selling a product at a loss" is not dumping. Not even a little bit. If you produced a product and gave it away for free, that still wouldn't be dumping.



    Dumping is very simple: It is selling a product in a foreign market for less than you normally sell it for in your domestic market. If you don't believe me ask the World Trade Organization. So unless you believe that MS is selling the Xbox cheaper overseas (hint: they're not), MS is not dumping.

    You may now all return to your ignorant, dogmatic lives.