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Class Action Filed Against Bonzi Software

An anonymous reader writes: "A nationwide class action lawsuit was filed on November 25, 2002, in the Superior Court of Spokane County against Bonzi Software, Inc. Bonzi is among the world's most prolific issuers of internet advertising banners. Bonzi's website has been ranked as one of the most frequently visited websites in the world. In case you are wondering Bonzi is the company responsible for those irritating popup ads which say things like 'Your computer is broadcasting an internet IP Address...' and 'Your internet connection is not optimized ...'" The attacking lawyers provide some samples of the ads they say are misleading.

40 of 472 comments (clear)

  1. Good idea by quintessent · · Score: 5, Insightful

    I always hated those ads. Not because I ever clicked on one. But they made me think, if my mom saw one of those, she'd think it was a Windows message and click the Ok button.

    1. Re:Good idea by global_diffusion · · Score: 5, Funny

      Yep. Just the other day I watched a sysadmin talk down a user who was freaking out over his computer not being safe for the internet. It was quite sad.

    2. Re:Good idea by coryboehne · · Score: 5, Insightful

      I'm actually guilty of clicking on one of these... Not because the fooled me though, I just have a habit of clicking banner ads to see what kind of crap is being sold by these people.

      Now, I hate banner ads (nearly) as much as the next guy.. But really, let's admit to it, the creativeness required to think up faking an error screen to get users to click on it (think reaction vs. action) is genius. I'm not sure this suit has any merit at all (IANAL although I do play one on TV) and even if it does it really shouldn't.

      Just because you find something annoying doesn't mean it should be against the law, I mean if you're in a restaruant and you are going to pay $100+ for the meal and someone's baby is crying, or they are talking to loud, or even better their baby is screaming because they're talking into a cell phone instead of paying attention to their kid and at that they are talking into the phone at an unreasonable volume level. Now, should this be illegal? The short answer is no.

      Compare this to Dimtri and the DMCA fiasco, all he really did was innovate and try to do something different and make a buck in the process, and for what end result? To get sued for their intended innovation in business? Although I admit there are a million differences I wanted to use a well known case for comparison, so please spare the flames about adobe e-book vs misleading (looking) ads, the point is that it was innovation that lead both people on their path.

      Anyway, it might be best to think about this before jumping on the "I hate everything that has anything to do with advertising on the internet" bandwagon and attacking this person for what really only amounts to innovation gone askew.

    3. Re:Good idea by Jace+of+Fuse! · · Score: 4, Insightful

      You are right, this should not be illegal just because it is annoying. There are already laws against misleading people with advertising. Some of the pop-ups are already made illegal by those laws, and they should be strictly enforced.

      The rest of them, well, we can just block those ads. :D

      --

      "Everything you know is wrong. (And stupid.)"

      Moderation Totals: Wrong=2, Stupid=3, Total=5.
    4. Re:Good idea by quintessent · · Score: 5, Insightful

      Just because you find something annoying doesn't mean it should be against the law.

      Let's argue that one another day. But these ads are not just annoying, they're deceptive. That's a serious issue.

    5. Re:Good idea by archeopterix · · Score: 4, Funny
      Hurry and click on one, and get your 2 cents worth :)
      Plus, if you manage to punch the monkey, you will get your 20 banana bucks!
    6. Re:Good idea by quintessent · · Score: 4, Insightful

      Believe me, by the time it gets through the jury, judge, and attorneys, it will be about 2 cents.

    7. Re:Good idea by Ponty · · Score: 5, Funny

      You mean my computer isn't broadcasting an IP address? That really scared me. I went out and bought $3000 worth of networking hardware to create a DMZ with border gateways and traffic shapers. Every single packet has to be personally approved by me to get out of my house. Ain't no hacker gonna hack my computer!

    8. Re:Good idea by Saint+Fnordius · · Score: 4, Interesting

      You're missing the "deceptive" part of the ad, name that it PRETENDS to be a windows alert. In other words, they're using trickery to get you to click on it. I'm a Mac head, so I once accidently clicked on one when I was using a friend's Win98 PC. I thought it was just a message and I just wanted to close the dumb thing.

      IMO, it's the whole "false pretenses" thing. Advertisements can't pass themselves off as consumer alerts or unbiased articles, but they try. And since the print/radio deceptions get spanked, so should these bozos.

    9. Re:Good idea by operagost · · Score: 5, Interesting
      What's sad is the FTC should have stepped in here. That's what Americans are paying taxes for, and they simply don't do anything. This lawsuit will only benefit a few already wealthy lawyers.

      That being said, these banners are more than misleading, they're downright deceptive. See here. Look at banner one: "Your computer is broadcasting an Internet IP [sic] address." No, broadcasting is an actual technical term for sending data to an entire subnet or network and is not part of routine Internet activity. Let's not even try to figure out how your computer could possibly communicate without an IP address. Banner three: "Your internet connection is not optimized." Since an animated GIF is incapable of analyzing my IP stack's configuration, I'd have to say this is incorrect information.

      Only banner two is legit, because it says your current connection MAY be capable of faster speeds.

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
    10. Re:Good idea by aWalrus · · Score: 4, Insightful

      Good point. I think this would be akin to road billboard ads trying to pass themselves as road signs. That would surely get them in trouble real fast. Maybe computerdom should be viewed in the same light?
      --

      --
      Overcaffeinated. Angry geeks.
    11. Re:Good idea by jonadab · · Score: 5, Insightful

      > Only banner two is legit, because it says your current connection
      > MAY be capable of faster speeds.

      These banners aren't fraudulent just because of what they say --
      although what they say is certainly deceptive as well. My most
      serious objection to them is that they are deliberately designed
      to look like something much more important than advertising. If
      a company started putting up roadside advertisements made to look
      like road construction signs, little carts with blinking arrows
      made of individual lights (such as the DOT uses), and so on, in
      order to convince drivers that their driveway was the next exit,
      or that it was imperative to get off at their exit as part of a
      detour due to road construction, would we allow that? (Okay,
      Microsoft is not a government agency, but the importance of
      operating systems error messages on a computer is very similar
      to the importance of highway department messages on a highway.)

      That the messages in these fake dialogs are deceptive is just
      the icing on the cake.

      --
      Cut that out, or I will ship you to Norilsk in a box.
  2. Too many moms in the world by Anonymous Coward · · Score: 4, Funny

    That's the problem is so many people think it's a great thing, and so they install it only to wonder why they're system's messed up later on.

    I vote we just declare open season on these guys.

    *looks around for LART*

  3. Misleading? by DoctorPhish · · Score: 5, Insightful

    You mean, an ad that's shaped exactly like the widget set for the most widely installed OS in the world is misleading, just because it makes people think they're clicking on a native os dialog? THAT'S CRAZY!
    Seriously though, this is exactly what suing is for...making companies pay when they cross the line. Now if we can just get those misleading domain renewal notice companies strung up...

    1. Re:Misleading? by foo12 · · Score: 5, Insightful

      I always love it when those ads pop-up on my Mac... you know, it wouldn't be terribly hard to sniff server-side for OS and deliver a customized version....

      Ah shit, I've said too much.

  4. Amen by Anonymous Coward · · Score: 4, Interesting

    It's hard enough to get my mom to use Yahoo. These windows error like popups make it even harder.

    Why hasn't Microsoft gone after them for using the likeness of Windows(TM)?

  5. About time by NexusTw1n · · Score: 5, Interesting

    I've long been tempted to ask the UK Advertising Standards Agency (ASA) to investigate those banners.

    I've lost count of the number of support calls both at work and from friends at home relating to them.

    They are designed to be confused with genuine windows messages, rather than adverts, they are designed to install fear and confusion into the standard user, basically they are deliberately misleading and scaremongering adverts, which are illegal in the UK.

    I hope Bonzi are bankrupted over this case.

    --
    It has become appallingly obvious that our technology has exceeded our humanity. --Albert Einstein
  6. Gotta love the BonziBuddy by codexus · · Score: 5, Funny

    He's so cute, he can speak and sing songs while you're trying to code, and help you in your internet searches by reporting everything you do.

    Who needs friends when you can have a BonziBuddy?

    --
    True warriors use the Klingon Google
  7. Thank God.. by xchino · · Score: 4, Interesting

    I don't know how many time I've had to deal with a customer calling up demanding to know why we are broacasitng their IP address to hackers. Not to mention stupid employees installing bonzi buddy all over their companies servers.. guess who gets to clean that cerap up? The tech, thankfully, not me..

    --
    Everyone is entitled to their own opinion. It's just that yours is stupid.
  8. Best PopUp I've seen by Anacrusis · · Score: 5, Funny

    It said I was broadcasting the IP address 243.65.42.656

    It's almost as though they think we're retarded...

  9. Who wins? by tevita · · Score: 4, Insightful

    Is it just me, or does it seem that this is being done more as a source of income for the Lawyers, than an actual "lets remove the scurge" activity.

    The big winners from this exercise will be the lawyers, surely?? And what about people who have been bamboozled who do not live in the USofA?

    1. Re:Who wins? by sg_oneill · · Score: 4, Insightful

      But it's dishonest suckerbucks. And to be honest, dude I think it's morally bankerupt (wow thats the second time I've used that phrase today!) to steal from the dumb to give to the smart.
      Frankly , I still yearn for the days of the grey website when you could actually find what you where lookin for without having some stupid popup say "Your IP number is 192.168.0.3! You can get haxored!"
      I say Bring the assholes down and lets get some integrity back in this industry.

      --
      Excuse the Unicode crap in my posts. That's an apostrophe, and slashdot is busted.
    2. Re:Who wins? by walt-sjc · · Score: 5, Insightful

      This is EXACTLY about lawyers getting rich. Our broken legal system drives this stuff. That said, I think it's Very clear that this is a case of deceptive advertising. However, a class action suit is not the answer. The FTC should be the agency that goes in and fines them a couple million bucks, and forbids them from doing that crap in the future.

      When you look at deceptive behavior on the net though, there are other bigger fish to fry. Interstitials for example. Isn't it deceptive when you click on a link for a news article and you get an ad instead? What about all the ads for something "free" and you find out that you need a subscription or the product is anything but free? How about endless pop-up hell (not a problem for me personally, I use Galeon)? What about all the SPAM advertising things that are obviously not true, or claiming that they are from someone else?

      IMHO, the FTC hasn't done nearly enough dealing with fraud on the internet. It's not that they don't know about it or anything...

    3. Re:Who wins? by macdaddy357 · · Score: 4, Insightful

      Bonzi can advertise without being deceptive. Tricking people with phony error messages is what this law suit is about. Deceptive advertising is illegal. Doing it online doesn't change that.

      --
      How ya like dat?
    4. Re:Who wins? by macdaddy357 · · Score: 5, Insightful

      The FTC will not do anything, because they have no teeth. I tried to sic them on an online pyramid scheme called nexgen 3000 that conned my great uncle, but since I did not lose money, my complaint meant nothing. With Republicans in Congress and the White House, the FTC will never be given teeth, as it could then bite their big business cronies. Lawsuits are the only recourse we have. If "tort reform" goes through, we will lose our only recourse.

      --
      How ya like dat?
    5. Re:Who wins? by Jucius+Maximus · · Score: 4, Informative
      " Who, if anyone, deserves this more than Bonzi? I say nail them to the wall. Don't even get me started on the "Bonzi Buddy" scam . . ."

      "Bonzi Buddy" is a pile of steaming sh~t trojan horse program that brings up a fuzzzy purple gorilla on the screen. (It used to be a parrot in older versions.) It tells jokes, acts as an e-mail client, tries to sell you add-ons, profiles your browsing habits, etc.

      The scariest part is that some people actually like this trojan horse piece of garbage.

  10. The one with the "Message Waiting"? by grishnav · · Score: 4, Insightful

    If they really wanted a killer example, they would show the one that says "You have a message waiting". It made it look like, indeed, you had an extremely urgent message waiting. I never did know what it led to, I never fell for it, but I can distinctly remember my mom asking me why she couldn't get the message she had waiting, and why she just got bombarded with ads. It's good that someone is finially doing something about it.

  11. Re:hijacked? by Vengie · · Score: 5, Informative

    plz see definition #2 below...
    www.m-w.com
    Main Entry: hijack
    Pronunciation: 'hI-"jak
    Function: transitive verb
    Etymology: origin unknown
    Date: 1923
    1 a : to steal by stopping a vehicle on the
    highway b : to commandeer (a flying airplane)
    especially by coercing the pilot at gunpoint
    c : to stop and steal from (a vehicle in
    transit) d : KIDNAP
    2 a : to steal or rob as if by hijacking b : to
    subject to extortion or swindling
    - hijack noun
    - hijacker noun
    So yeah...if you wanna get technical, it IS "to subject to extortion or swindling"....and thus hijacking.

    --
    When in doubt, parenthesize. At the very least it will let some poor schmuck bounce on the % key in vi. (Larry Wall)
  12. Its honestly about time. by Vengie · · Score: 5, Insightful

    Does anyone remember the early porn banners that were doing this?
    "Movie downloading?"
    You know that something is low and bad (tm) when even the porn industry shys away from it as a form of advertising. I was surprised when I started seeing these because it harked back to earlier days of those annoying porn ads that tried to look like UI components.
    I guess bonzi didn't quite catch on -- and quite frankly, its about fscking time that someone finally said, "You're obnoxious, annoying, and we've had enough!"

    --
    When in doubt, parenthesize. At the very least it will let some poor schmuck bounce on the % key in vi. (Larry Wall)
  13. You have an urgent message waiting! by palindromic · · Score: 5, Funny

    www.goat.. ah screw it.

  14. What the fsck? by abbamouse · · Score: 5, Interesting

    "But really, let's admit to it, the creativeness required to think up faking an error screen to get users to click on it (think reaction vs. action) is genius. I'm not sure this suit has any merit at all...and even if it does it really shouldn't."

    What on earth does this mean? If the suit has merit, that means that the advertising was both deceptive and harmful. I admire a good grifter as much as the next guy, but these people are still thieves (or perhaps vandals) and that kind of shst ought to be against the law. Nor are laws against fraud the sort of bad laws (like, say, the DMCA) where a bit of civil disobedience is tolerable. There are three reasons that fraud like this (Bonzi Schemes, if you'll excuse the pun) should be illegal:

    1. Harm to end users. Whether it's lost time, lost money, spyware-infested PCs, or just a general devaluation of warning messages (making their computer cry wolf...) the results are harmful for users.

    2. Harm to the market. When users are confused about whether something is an advertisement, they make decisions on bad information. This rewards the wrong sort of economic behavior -- the company that can best trick people wins instead of the company with the best product.

    3. Harm to society. We don't want our best and brightest to believe that the easiest way to get ahead is to steal or hurt other people. We would like them to go into productive activities that generate new wealth, not unethical and deceptive practices that siphon off wealth from others.

    So yeah, if the suit has merit then it should have merit. This is exactly the kind of thing that users, the market, and society as a whole need a good set of laws to handle.

    --
    Make cheese not war 8:)
  15. Re:Woot! by hbackert · · Score: 5, Funny

    I'm going to log it in my firewall, then join the lawsuit, with my logs as proof that I was deceived by these scoundrels.

    You want to show them you logged them on your own firewall (probably self installed, running a hard-core version of Linux like Slackware or something similar non-intuitive), and then you fell for their stupid trick of Windows-lookalike silly error messages?

    Like this:

    Your honour, I tracked down their IP address using tools like nslookup and dig, entered it into my self-installed firewall running Linux using iptables, marking those packets and sending them to metalog (which if I may add, beats sysklogd hands down), so I have a proof that I fell for their ad. Here is my printout of my Gnome desktop (made with xwd and xwud and gimp just because I can). They deceived me! See!
  16. Respectfully, I couldn't disagree with you more by Qrlx · · Score: 4, Insightful

    Reading your comments again, I wonder if maybe you were being sarcastic...But you're saying that the scourge of deceptive popup ads is laudable because it represents some sort of "innovation in business?"

    You work for Microsoft, don't you? :)

    Yeah, Enron's accounting methods were very "innovative" as well. And I have a novel new take on "beach front property" for sale in Nevada.

    Ihe ads in question, which I see constantly as I visit the crappy sites I for some reason go to, are *deceptive*. Like others have said, the popups are designed to look like a Windows dialog box, and trick teh n00bs into clicking them.

    When you're looking at a magazine or newspaper, the ads that sorta look like articles are clearly labelled ADVERTISEMENT across the top. Sometimes in magazines you get a whole eight pages of advertising "streamed" with the regular content, but it's definitely identifiable and identified as advertising. Those "Click here to optimize your Internet connection" fakey dialogboxes are intended to decieve.

    I'm actually kinda surprised Microsoft hasn't done anything about this (of course, maybe that's what the article says. I didn't read it, and I'm not going to. Nyeah.)

    It's really funny, too, how pop-ups have changed over time. Soon we are going to see a lot more of the default Windows XP "clue-free blue" motif in those ads as everyone buys new computers. Really, they ought to be putting these popups in a time capsule, and in 20 years we can all laugh about the good old days with our friends we keep in touch with, thanks to ClassMates.com.

    And in conclusion, I actually do hate everything that has anything to do with advertisement on the Internet. Except I kinda like the .NET ads here on Slashdot. They make me chuckle.

    1. Re:Respectfully, I couldn't disagree with you more by Iamthefallen · · Score: 4, Insightful

      Problem is they may not think it is an ad at all. You see an error message, click it, and get taken to a site where you can download a program that stops your IP from broadcasting address, creates faster downloads or some such, why would you have any reason not to think this program is from Microsoft? (or some other trusted vendor)

      This means they won't start to distrust ads, but error messages and messageboxes, which is a bad thing and a big hassle for the average computer user.

      --
      Wax-Museum Fire Results In Hundreds Of New Danny DeVito Statues
  17. Use a browser that can block images: Mozilla by ChessHacker · · Score: 4, Informative

    Well, the solution is easy. Download Mozilla 1.2 and when you see one of those pesky banners, right click it and select "Block images from this Server". Your bandwith is reduced and your eyes get a rest.

  18. Broadcasting an IP Address by Ratbert42 · · Score: 5, Funny
    'Your computer is broadcasting an internet IP Address...'

    Am I the only person that thinks this is funny? I torture the crap out of our IS guys with it. We'll be getting to the end of a marathon meeting and I'll ask them if they finally stopped broadcasting our IP addresses for just anyone to see and connect to.

    I think they're getting back at me with some weird HTTP proxy filter. For some reason, when I go to Slashdot, I see every story twice.

  19. I wish them luck on my system by wowbagger · · Score: 5, Funny

    I can just see a server running your suggestion now:

    "Hmmm. Mozilla on Linux. Crap! what theme is he running. Well, I can guess it's not KDE, since he's not running Konq. But is he running Sawfish, Blackbox, or TWM95? Crux, or one of those themes from Bowie Poag?

    Screw it - he's probably blocking me anyway."

  20. Connection Not Optimized by Old+Wolf · · Score: 5, Interesting

    Actually, while I'm here, regarding the "Your Internet Connection is Not Optimized" message, does their software include features to disable seeing this popup once it's installed?

    If you install their software and still get the "....Not Optimized" popup, then I think the lawsuit deserves to, and will, succeed.

  21. Along Similar Lines... by NeuroManson · · Score: 4, Insightful

    One problem I've been wondering about with most Windows browsers (not sure about Netscape, I haven't trusted them since 4.x, and it's tendacy to completely nuke Win9x with every error): Bonzi, and CometCursor both pop up an ActiveX prompt asking if I want to install their spyware.

    My question is pretty simple, why is it that the ActiveX prompt has a checkbox for "Always trust software from such and such", but none for "Never trust software from such and such", or at least a "Never ask me again" checkbox? This just strikes me as remarkably stupid. Especially since there's a lot of cleaning up one would have to do if anyone makes the mistake of checking off the "Always trust" box, when prompted to install spyware into their browser.

    --
    Just because you can mod me down, doesn't mean you're right. Shoes for industry!
  22. Deceptive advertising by coyote-san · · Score: 4, Informative

    Do you have a domain registered through NetSol? Have you paid your $960 advertising fee to that company yet? You know the one, it sends out an invoice once a year or so.

    When I got it, I knew it was bogus (it said my ad would list me under gas stations or something like that), but it also looked like any of the other invoices my small business dealt with. Anyone not intimately familiar with my business dealings would probably have paid it without a second thought. It's only after you carefully read the entire document that you see very small print admitting that it was a solicitation, not part of an ongoing contract... although once you fall for the scam once you'll get real invoices for years.

    In that case the issue isn't whether or not they can create business directories and a kilobuck for the entry. It's that their ads are literally indistiguishable from invoices without careful study or intimate knowledge of the particulars.

    It the same thing with Bozo Software. The issue isn't so much the product they offer, it's the fact that their advertising is deliberately designed to be look like legitimate system messages. They stand out on Linux boxes, but on a Windows box they can fool even experienced people who don't exercise extraordinary care.

    The content of the messages also tend to be deceptive. As others have pointed out, "broadcasting your IP address" is a term of art, popup ads are incapable of checking IP stack performance, etc.

    --
    For every complex problem there is an answer that is clear, simple, and wrong. -- H L Mencken