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Microsoft Switcher Ads: Part 2

burgburgburg writes "We all recall Microsoft's last attempt to emulate the Apple Switch ads. Well, it seems they're at it again. MacNN reports that Microsoft has sent out emails to those who have recently registered MS products, looking for candidates for their 'Sensible Solutions' campaign, which will 'highlight computer professionals that have recently converted from Apple Computer products to Microsoft based systems.' Do you qualify? You must be 'a US resident with a minimum of 3 years experience as a computer professional. You must have used an Apple Computer product and a Microsoft based system as part of your work'. So when does it just stop being the sincerest form of flattery and just become utter, pathetic laziness?"

25 of 623 comments (clear)

  1. Mac User by AyeFly · · Score: 5, Funny

    I have been using computers since the late 80's. In fact, in the beginning we used AppleIIs, for artwork etc... now that im 17 years older, I have switched to Photoshop on a WinXP platform.

    would that count O:-)

    --
    Sig- http://www.dreamhost.com/rewards.cgi?ayefly
    1. Re:Mac User by pnot · · Score: 5, Informative

      Does someone want to modernize Logo for OS X? That would rock! ;)

      Ask, and ye shall receive:

      ACSLogo for Mac OS X

  2. More requirements by yuckf00 · · Score: 5, Funny

    You must also have a picture on a photo library CD.

  3. When does it start being pathetic? by Senjutsu · · Score: 5, Funny

    Right about ... now.

  4. Hi, my name is Bob... by Sp00nMan · · Score: 5, Funny

    I recently switched to Windows XP, because my Mac Powerbook is broken. So while I wait for that to get fixed, I borrowed a PC from work. I can't wait to get my Mac back.. oh wait, was I not supposed to say that? Do I still get paid?!

  5. Maybe it just works by doomdog · · Score: 5, Interesting

    Why insist on calling it laziness? Maybe the switcher ads just work -- and it's always good sense to copy what is known to work well...

    If Microsoft knows the ads are working for Apple, they'd be stupid not to use them themselves....

    1. Re:Maybe it just works by cHALiTO · · Score: 5, Funny

      OK, here's one:

      About a month ago I participated on a Microsoft contest here in Argentina to promote OfficeXP, in which one was supposed to download an .xls file and a .doc file, edit them (change font, add some numbers, stupid stuff like that) and upload them. I didn't get the first prize (a sony cybershot) but I won two 'microsoft officeXP' backpacks (I covered the logo, of course ;) which I must say, are really nice.

      The interesting part? the files I uploaded where edited with OpenOffice for Linux ;-)

      ahhh isn't irony just great?

      --
      "Luck is my middle name," said Rincewind, indistinctly. "Mind you, my first name is Bad." -- Terry Pratchett
  6. Ellen "MS" Feiss by Anonymous Coward · · Score: 5, Funny

    What Microsoft needs is an Ellen Feiss equivalent. How are they going to get her if they ask for 3 years experience as a computer professional?

    1. Re:Ellen "MS" Feiss by Admiral+Burrito · · Score: 5, Funny
      What Microsoft needs is an Ellen Feiss equivalent. How are they going to get her if they ask for 3 years experience as a computer professional?

      "I was using a Mac but, like, my friend's pirated copy of MS Office wouldn't load on it, 'cuz it was the Windows version. And I couldn't get ActiveDirectory to work.
      I'm Bob, an MCSE."

  7. I actually met a reverse switcher today. by Hawthorne01 · · Score: 5, Interesting

    Went to the local Apple store, and at the Genius Bar there was a man dejectedly putting a brand-new 15" TiBook back into his briefcase. The websites he visits are all optimized for Windows and the software he uses daily (he's a financial planner) comes in Windows-only (and yes, he tried Virtual PC, to no avail). He's selling his TiBook and going back to Windows. The lack of software I can almost understand, but companies that refuse to make their websites accessible and usable to anything other than WIndows IE are demonstrating either major ignorance on customer service, a blatant disregard for standards, or both.

    --
    "Only two things are infinite, the universe and human stupidity, and I'm not sure about the former."
    1. Re:I actually met a reverse switcher today. by KiahZero · · Score: 5, Insightful

      It's not so much blatent disregard of standards as believing that IE is the standard. Most people, if you point out that Mozilla or Opera or any other browser does not display a page properly, will ask what's wrong with the browser. After all, the browser that came with the system shows it just fine!

      What I'd really like to know is why Microsoft even bothers to spend money on advertising for their OSs. Seriously... they have a monopoly in the desktop market that they've effectively leveraged to ensure that it stays that way for the foreseeable future. So long as all the applications that Joe Everyman needs to run, as well as all the games his kids want to play, are Windows only, what are the odds that he's going to switch to any other OS?

      --
      I'm a lawyer, but not yours. I wouldn't represent someone who thinks taking legal advice from Slashdot is a good idea.
    2. Re:I actually met a reverse switcher today. by Dominic_Mazzoni · · Score: 5, Interesting

      The websites he visits are all optimized for Windows

      This is going to change fast, thanks to Safari. Whenever a page looks incorrect or doesn't function in Safari, click the little bug icon in the upper-right corner, and it pops up a dialog where you can send feedback directly to Apple's Safari team. It can optionally include a screenshot of the page.

      Trust me, if enough people report problems with the same site, Apple WILL figure out a way to fix it. Safari has already improved dramatically in the beta version from last month to the one released this week.

      Anyway, I too have been frustrated by web pages that are optimized for Windows, but thanks to Safari, and also thanks to standards-compliant browsers like Mozilla/Netscape 7, things are finally starting to change.

    3. Re:I actually met a reverse switcher today. by NewtonsLaw · · Score: 5, Insightful

      but companies that refuse to make their websites accessible and usable to anything other than WIndows IE are demonstrating either major ignorance on customer service, a blatant disregard for standards, or both

      The sad truth is that most companies don't design or implement their own websites -- they hire a web designer to do the job for them.

      Unfortuantely, a growing number of web designers are incompetent and/or just plain lazy when it comes to building sites that work with browsers other than IE.

      There is no excuse for building a site that won't at least provide basic navigation and information with even the simplest of browsers.

      I get real ticked off when I keep having to turn Javascript back on just so I can see some "clever" designer's pull-down menus, or have to fire up IE because a site is MS-specific.

      Even more annoying are those sites that use Active-X components so that if you're a *smart* websurfer who has disabled Active-X, you keep getting little dialog boxes and beeps advising you that the page may not display properly.

      Then there's those sites built almost entirely from Flash. The worst of these even force you to have Javascript enabled before the Flash code will load as well.

      Listen-up smarty-pants web designers. I don't want to be entertained, I don't want to be blown away by your fancy tricks -- I just want to be able to access the information and navigate without a whole lot of fuss, and without wearing the great big "kick me" sign that IE paints on your back when you're surfing unknown URLs.

    4. Re:I actually met a reverse switcher today. by Stu+May · · Score: 5, Funny

      Trust me, if enough people report problems with the same site, Apple WILL figure out a way to fix it.

      Am I the only one envisioning Apple doing a cost-benefit analysis of a code fix vs. sending hired goons to visit the offending website's developers?

    5. Re:I actually met a reverse switcher today. by HalfFlat · · Score: 5, Insightful

      The money argument does not hold water, because the very things that typically tie a site to a single platform are those which are the most expensive to produce.

      Extensive javascript menus, elaborate flash 'navigators', exotic ActiveX controls -- all these things take time to produce, a lot more time in fact that the simple option which would have worked anywhere.

      The problem isn't money or market-share, it's that so-called web designers are pandering to ignorant clients who want something pretty on their personal desktop rather than a useful web presence. Two groups are at fault: web-designers with no pride in their profession, and clients who are much more interested in spending their company's money on attractive interactive wallpaper than on an effective web site.

      The 5% market share argument is an old canard parrotted by web quacks who won't learn new tricks.

    6. Re:I actually met a reverse switcher today. by haeger · · Score: 5, Interesting
      This is going to change fast, thanks to Safari. Whenever a page looks incorrect or doesn't function in Safari, click the little bug icon in the upper-right corner, and it pops up a dialog where you can send feedback directly to Apple's Safari team. It can optionally include a screenshot of the page.

      Now this would be a killer app for Mozilla-like browsers. Whenever something doesn't look right, You can popup a dialog with a screenshot and some text explaining that the page is "broken" in some way.

      Not many people can be bothered to take a screenshot, start a mail-client, write a letter explaining what the problem is, mail the letter and screenshot to "www.broken-site.com".

      If 90% of this is already done and all the user had to do was to provide a name and where to send the complaint, I bet we'd see a lot of changes in the web-world.

      "Would You FIX the F*CKING page already? We get 500 screenshots a day and it's wrecking havoc in our mailserver"

      Problem moved from the person doing the browsing to the person writing bad html.

      .haeger

      --
      You are not entitled to your opinion. You are entitled to your informed opinion. -- Harlan Ellison
  8. Which is lamer... by SchnauzerGuy · · Score: 5, Funny
    • Microsoft, for seeking people who register Microsoft software for their "switcher" ads.
    • People who actually register Microsoft software.
  9. Switch? by Anonymous Coward · · Score: 5, Insightful

    When you control 95% of the OS and office-suite markets, who else do you have to convince?

    The remaining fringe is going to avoid MS no matter what.

    Are they just trying to save face against semi-influential Apple ads?

  10. Sure... by Wyatt+Earp · · Score: 5, Funny

    Depends how much MS will pay me.

    I've got a PC with XP sitting here, right next to my TiBook, 17" iMac, CRT iMac, G3 Powerbook, OS X Servers...

    I'm sensable, I use my PC for the same things my GameCube and PS2 are for...games.

  11. Cynical Reply by LongJohnStewartMill · · Score: 5, Funny
    They'll probably get some confession like,
    "Well, I've been using a Macintosh Plus for about 17 years now, and I decided it was high time I got an upgrade. One meg of RAM can only take you so far..."
  12. Re:So since Apple's market share is now below 3%.. by punkmanandy · · Score: 5, Funny

    well, if you were under 18 when Windows ME came out, then, yes, Gates did rape you as a child.

  13. I made the switch. by mikeophile · · Score: 5, Funny
    I'm a computer tech for a large office.

    When we were using Apple computers, my job was in serious danger of being downsized. They were easy to use and almost never crashed.

    Fortunately, due to Microsoft license incentives, my company switched to PC's running Windows.

    What a relief! The stress I was suffering over job security is gone! In fact, I just got a fat raise because the bosses have seen how hard I've been working.

    Sure, I'm busier now, and I may not have the spare time to check Slashdot incessantly, but that's why they call it work, right?

  14. Re:I made the switch to Linux by xtremex · · Score: 5, Funny

    I'm a computer tech for a large global enterprise.

    When we were using windows computers, my job was in serious danger of being downsized. They were easy to use and and everyone and their mother was an MCSE.

    Fortunately, due to Microsoft licenses, my company switched to PC's running Linux.
    What a relief! The stress I was suffering over job security is gone! In fact, I just got a fat raise because the bosses think that Linux is so difficult, yet I never work!

    I've learned needlepoint. And I knitted a blanket. Oh, I WISH these darn computers would CRASH already!!! I'm so bored!

    --
    If you're not a Liberal in your 20's, then you have no heart.If you're still a Liberal in your 30's you have no brain.
  15. Mother of God, NO! by migurski · · Score: 5, Insightful

    Apple should not "fix" sites that are optimized for IE - in the vaaaast majority of cases, such sites use ass-whacked HTML, your mother's activeX controls, and were built in FrontPage.

    Apple should stick to its guns, and continue to work on STANDARDS COMPLIANCE for Safari, so that sites will work correctly in Saf/Moz/Konq/Op/etc. This will put pressure on MS to fix IE (as they have already started to do, thanks to Tantek Celik's excellent Tasman rendering engine for IE5/mac, and the standards compliance mode triggered via the presence of a legit DOCTYPE at the head of the file).

    If you find a site that is *cough* "optimized" for MSIE, do the right thing, and notify the webmaster. I have done so on countless occasions with bank sites and the like, and often I get a response and eventual compliance in the long run.

    long live standards. good night.

  16. You need a HUG, mister by feldsteins · · Score: 5, Insightful

    While you're complaining about all the wild-eyed, touchy-feely Mac enthusiasts it occurs to me that you my friend - yes you, mister - need a hug!

    Seriously, I think there's a lot of Windows users who have entirely lost touch with the idea that one can like thier computer. I don't think there's anything wrong with doing so either; it's not like allowing such factors to influence our purchases and preferences is "stupid" or otherwise "uninformed." Hell, if it was we'd all be driving around in gray '87 Volvos or something.

    I actually the fact that we like our computers annoys non Mac users. "It's a tool" they tell us with visibly strained patience. Like we didn't understand that. We should "grow up" and realize that there should be no fun, pleasure, or delight in the use of such a utilitarian thing.

    It's a computer. Yes it's a tool and so is a furnace. But so is a Mini-Cooper. There's a difference. I don't work for Apple and I don't give a rats ass if you buy a Mac or not. But I do get tired of the "it's a tool" argument against computers with taste and style. Given the choice between owning something that feels utilitarian versus something that feels like someone put some love I'll take the love hands down. Ask any Harley-Davidson owner.

    --
    You like your Macintosh better than me, don't you Dave? Dave? Can you hear me Dave?