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CEE2003: A One-Vendor Trade Show

Billy Stephens writes "Few people knew about the CEE2003 event put on by Chaintech this year. They flew some of the top media analysts and resellers out to Spain to show off their new K8 motherboards and Nvidia Geforce FX based video cards. Unfortunately there was a lot of bad news to be had as well. AMD pushed back their Athlon 64 CPU until September so there were no motherboards based on it to show off, and Nvidia announced they would only release around 4,000 of their Geforce FX GPUs, primarily for preorders only. It looks like ATI has rattled Nvidia more than what people thought. Monkey Review has a great summary of this event with plenty of pictures. Overall I am impressed with the quality Chaintech has put into their products from an aesthetic point of view, it's a shame that both Nvidia and AMD are having product issues."

29 of 106 comments (clear)

  1. Ultra256 and Real256E by Anonymous Coward · · Score: 3, Insightful

    Interestingly by looking at the Road Map I noticed that the 760 & 761 chipset will offer a form of integrated graphics, 760 utilizing Utlra256 Graphics and the 761 equipped with Real256E Graphics.

    Yeah but, Sis still hasn't made much headway in terms of the 800 MHz FSB which Intel will soon offer, at least not in terms of what we saw from their roadmap although this might change if their able to get the appropriate "go ahead" from Intel, which, from what I hear, hasn't been an easy task.

  2. Jujst ahead of their time... by TopShelf · · Score: 2, Insightful

    Is it just me, or does it seem like the whole PC graphics market has gotten well ahead of their consumers and software (i.e. games)? Along with other aspects of PC's, it seems AGP 8X and 128MB video cards are really necessary, at least for the larger customer base that would justify their production. There will always be the bleeding-edge enthusiasts who snap up the latest gear...

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    1. Re:Jujst ahead of their time... by TopShelf · · Score: 2

      Wow, two typos in one post! Of course I meant that these things aren't necessary to the average consumer...

      --
      Stop by my site where I write about ERP systems & more
    2. Re:Jujst ahead of their time... by Jester99 · · Score: 4, Insightful

      Is it just me, or does it seem like the whole PC graphics market has gotten well ahead of their consumers and software (i.e. games)?

      Just wait 'til Doom III comes out. I, erm, might have, possibly, uh, "acquired" the E3 preview version :) and let me tell you, it looks simply incredible. That having been said, it ground a GeForce 4 Ti to a halt. Yes, it's only a preview. The final release will be probably around 300% more efficient. But still, tomorrow's games will *definitely* need the newest hardware today.

      True, the graphics market might have gotten ahead in the race for now, but then again, how would Carmack be able to test how his game runs on what the rest of us will be running next year, unless he's got that technology this year?

      I once laughed when I thought about the impossible power of a 1 GHz processor. Now, such a thing is entry-level, and any modern game will require at least that much horsepower.

      Demand does not now exist for an insanely powerful graphics card, because games have not been written yet that take advantage of such hardware. But sooner or later, games will come out that require the latest GeForce or Radeon, and the hardware makers will set their sights on the next horizon, always one step ahead.

    3. Re:Jujst ahead of their time... by ShooterNeo · · Score: 2, Insightful

      Unfortunatly I have to say that this argument is very tired, old, and verging on troll. People have been saying "the hardware is ahead of the software. I won't need to upgrade for sooo long". Its true, and its tiring. Games are sold to the mass market, to run on the machines the majority of players have. This means they tend to run fine on machines a year or two older than the best currently available. Right now there are games that will strain a Geforce3, which was released about 15 months ago.

  3. Why AMD? by Torgo's+Pizza · · Score: 4, Informative
    Why lump AMD with NVidia in having "issues"? Just because they delayed release of their Clawhammer products doesn't mean they're having problems. Is it their fault that Microsoft can't come up with a consumer 64-bit version operating system? Can you blame them for giving Barton more of a chance in the marketplace by making sure that it doesn't compete with Hammer at the same time?

    Just another case of a submission ruined by the submitter inserting an uninformed opinion at the end of the article.

    1. Re:Why AMD? by DancingSword · · Score: 2, Interesting

      Think about this, though:

      IF AMD released a desktop version of their hammer, the "Athlon 64", and...

      ... there wasn't an Athlon 64 version of MS-Windows, .. which OS do you think would push sales?

      AMD's suppressing Athlon 64 is partly because the margins are better on the Opteron-class's market, and ..

      .. because if they put 'em out, then they'll be moving the market-share boundaries to reduce MS and grow Linux, and MS won't allow anyone, anywhere ( who's a 'partner' ), to do that ( see the latest bit where they *coded* broken style-sheets to make Opera users non-able to work well with msn, and remember how they pressured IBM so suppress OS/2 ( if what I'd read about the evidence presented in the pre-Bush prosecution of MS was correct )... )

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    2. Re:Why AMD? by TopShelf · · Score: 4, Insightful

      Again, this is driven by market demands - there simply isn't a strong need out there for a 64-bit operating system, so why would Microsoft invest the resources required? For the mass market, hardware capabilities have advanced well ahead of customer needs, hence the steep dropoff in PC sales we've seen for the last year or more.

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    3. Re:Why AMD? by Thagg · · Score: 2, Insightful

      Yes, it is perfectly reasonable to claim that they are having issues. Announcing that they would be releasing products at particular times, and then delaying that release, several times in each case, points to serious problems -- either with the production of the products or with their ethics. I'd love to believe that AMD and NVidia are working as hard as they can and just haven't been able to make things work, but at this point you can't rule out the possibility that they've been pre-announcing products to unfairly distort the marketplace.

      AMD could release Athlon 64 to the Linux community today and they'd snap it up. That would also guarantee that Microsoft worked hard to make their schedule for releasing 64-bit Windows -- they'd be mortified that they'd be left behind.

      thad

      --
      I love Mondays. On a Monday, anything is possible.
    4. Re:Why AMD? by oconnorcjo · · Score: 3, Insightful
      AMD could release Athlon 64 to the Linux community today and they'd snap it up. That would also guarantee that Microsoft worked hard to make their schedule for releasing 64-bit Windows -- they'd be mortified that they'd be left behind.

      AAARGH!

      They are realeasing thier SERVER version of their product (opteron) in APRIL. They only "delayed" the consumer version (clawhammer) because there is no Microsoft 64 bit system for it yet. So AMD is doing EXACTLY what you suggest and you have not checked the FACTS to KNOW it. I just don't get why there is so much misunderstanding of AMD's release schedule.

      --
      I miss the Karma Whores.
    5. Re:Why AMD? by geekoid · · Score: 2, Interesting

      "there simply isn't a strong need ..."

      I would argue there isn't a strong demand.

      I see a strong need for 64 bit. I put it in the same group as dual procs and Ipv6. People don't know what it brings to the table, so there to ignorant to demand it.

      How much of a need was there for the first Apple computer?

      It's supply and demand, need doesn't enter into it.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    6. Re:Why AMD? by Anonymous Coward · · Score: 2, Informative

      You are full of crap. They are releasing the SERVER version in APRIL because they don't need the higher clock speeds that they are unable to produce. Most industry analysts see the delay of clawhammer as a direct result of their problems with SOI, and the Microsoft OS EXCUSE is nothing but PR spin. Maybe you should read some more FACTS instead of blindly towing the AMD party line...

  4. "aesthetic point of view?" by deft · · Score: 5, Funny

    "Overall I am impressed with the quality Chaintech has put into their products from an aesthetic point of view"

    That should be great for people who leave their boxes open and stare at them like its a TV.

    oh yeah, this is slashdot. my bad.

    --

    There's nothing Intelligent about Intelligent Design.
  5. My reactions are split.... by Rahga · · Score: 3, Interesting

    Half of me wants to say that AMD and Nvidia must be insane for not keeping their timetables in better order, and the other half of me is glad that they are not releasing (or are releasing only on a minor scale) incomplete or inferior products. All of me is frustrated at the irony of these situations. I recall reading a tour of Nvidia's headquarters, which included a ton of expensive Sun hardware going to work at the design phase of the Nvidia's GPUs. The guys giving the tour said that they couldn't wait until AMD released their new 64 bit chips so they could replace those farms with Linux-powered machines on AMD hardware. Now with AMD pushing back the Athlon 64 to September, that delays Nvidia's ability to make and design chips on the hardware and software they really want to use.

  6. Collaboration by v3rb · · Score: 4, Insightful

    About the portion on "it's a shame that NVidia and AMD are having product issues". It just seems to be that Chaintech is unable to collaborate better with their vendors to make sure they don't release products that cannot be shipped in volume. I think the reason we don't see this from other manufacturers (think ATI/Intel...) because they have ways to collaborate and make sure these kind of snafu's don't happen.

    I like the way Apple releases products. You hear NOTHING until every vendor is producing in volume and they are shipping or about to ship assembled units. This whole idea of announcing products 3-12 months before they can ship is just FUD trying to keep customers from buying right now.

  7. its there already by ArchieBunker · · Score: 3, Informative

    With an MSDN subscription you can get copies of 64 bit XP. Their download page even lists 64 bit patches and service packs, what are you talking about? Intel already sells I2 servers and desktops. Its totally AMD's issue.

    --
    Only the State obtains its revenue by coercion. - Murray Rothbard
    1. Re:its there already by ponos · · Score: 2, Interesting

      The fact that 64-bit XP exists does NOT mean
      that it will work on ALL 64-bit processors!
      Clearly, IA-64 (Itanium) is NOT the same as
      x86-64 (Opteron) and XP for Opteron needs
      quite a lot of different low level code.
      It is a different processor!

      However, AMD has released working silicon
      (and complete specifications, AND an emulator)
      to partners a long time ago. Please check http://www.x86-64.org.
      The reason Opteron has taken quite a long time
      to release to the public is that it has
      to be competitive with an already fast processor
      (Athlon 3000+, P4 3.06 etc) so it has to reach
      a very high clock rating AND it has to be
      widely available.

      I believe the first "unofficial" benchmarks had
      been available a few months ago. Also note that
      according to AMD, test systems are available
      (www.amd.com).I'm sure you can read about
      working systems presented during the last
      year.

      Anyway, to sum this up, I'm sure that if this
      was an issue, MS would have had BETA (or
      ALPHA!) silicon a VERY long time ago for
      developement. Hell, even UT2003 has been
      recompiled for x86-64 and linux/arch/x86-64/
      is already 35000 lines of C and assembler
      code!

      P.

      P.S. I just found out that Tom's hardware
      had seen x86-64 silicon from 27 February
      2002. Go check
      http://www.tomshardware.com/cpu/20020227/
      I'm sure they could spare a few extra systems
      for MS ;-)

    2. Re:its there already by Slack3r78 · · Score: 2, Informative

      Except that the current version won't run with the AMD chips. The 64 bit XP that's out now is for the Itanium chip structure (IA-64) which is a totally different chip for AMD's x86-64 structure. Basically, Intel threw out all the old chip design for the new structure, while AMD is focusing on expanding the current structure to run native 64 bit. there's a big difference there. so in short, no, it's not just AMD's problem.

  8. Nvidia's Demise by Arc04 · · Score: 4, Interesting

    As much as I don't want to beleive it, I am now thinking that we could be seeing the end of nVidia, just like we saw the end of 3DFX a few years back now. The GeForceFX is just so huge and noisy comapred to ATI's offering, it is not even funny.

    I guess there are not as many companies (especially computer/IT/internet companies) that can survive long these days - we are seeing more and more "infallible" companies failing nowadays.

    As soon as ATI makes better drivers for Windows/Linux and other OSes, then they will sell even more than they do now.

    I wonder if this will apply to companies such as Google and Microsoft.... :P

    Arc

    1. Re:Nvidia's Demise by Milican · · Score: 2, Insightful

      OMG not this again. Seriously, just because a video card comes out that sounds like a hoover on steroids doesn't mean a company is going out of business. Please back up a quote with some financials or something tangible. Yes, the product sucks (and blows.. har har har). No I won't be buying it, but nVidia has had nothing but success since the TNT2. Lets not forget their XBox design win. The FX is only one generation people.

      JOhn

    2. Re:Nvidia's Demise by kfg · · Score: 4, Insightful

      During the anti-trust trial Bill was fond of pointing out that the computer business was entirely unlike most others.

      As he put it, " Microsoft is just one good idea away from oblivion."

      Which is to say that if someone *else* came up with just the right good idea Microsoft products could become worthless virtually overnight.

      His awareness of this simple truth may go some way to explaining his absolute ruthlessness in piling up a nest egg. (I said explain. I didn't say excuse)

      Some would say that day is now.

      Nor is this fact actually unique to the computer business. It's a fact of life in any hot, new developing technology. Just look up the names of automobile companies formed between 1890 and 1910. A few of them, such as Daimler and Peugot are still around, but they're the exceptions.

      KFG

  9. Nvidia issues by W0lphAU · · Score: 2

    I Think Nvidia are on the way out. Whenever the market starts talking about raw frame rates and speed as the defining benchmark the winds of change are blowing. Concentrating on speed killed 3dfx. I see a great similarity now with Nvidia Vs Radeon. Raw speed is never the key. when 3dfx concentrated on raw speed issues like pass-thru cables and enforced full screen acceleration became glaring errors. With Nvidia you have Cards taking up a pci slot and fans that sound like lawnmowers. When a company starts to lose its advantage over the market they look for something they can put in a press release and say "we are better". and thats what benchmarks are for but by concentrating on that ina vain attempt to say "we are better" just means your not innovating enough and someone will come up with a better product

    1. Re:Nvidia issues by isaacwith2as · · Score: 2, Interesting

      The thing is, when 3dfx died, Nvidia was the one going for speed; the big feature being pushed on the Voodoo4/5 was FSAA and it's higher image quality. Nvidia's card at the time was the Geforce2 which was totally about speed. ATI's last couple of generations have been pushing FSAA and usually outperform Nvidia once you turn it on.

      --
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  10. Another opinion of the same event by juggleme · · Score: 3, Informative

    Check out the Tech Report's for more text, and a better picture of the video card that may never be.

  11. Modification by bstadil · · Score: 2, Insightful
    is just FUD trying to keep customers from buying right now.

    I agree with you but you forgot one word. competitor

    The line should read:

    is just FUD trying to keep customers buying from a competitor right now.

    That is by the way one of the reasons Apple can keep a much better track record on new product releases. They are to a major extend competiting against itself, at least in the short term.

    --
    Help fight continental drift.
  12. Also by Sycraft-fu · · Score: 2, Interesting

    Microsoft HAS a 64-bit operating system. They have a 64-bit version of Windows XP. Runs only on the Itanium at present. That was actually one of the reasons Intel pushed out the Itainum 1. I mean face it, the chip was pretty worthless for a production environment what with the expense. Basically it was only good for R&D.

    Well, that gave companies, like MS, time to recompile their stuff for it. Now the Itainum 2 actually ahs software and platforms it can run.

    Despite the fact that you can mess with a chip simlator, you really can't code and test until you have actual silicon. If MS is going to make a version fo 64-bit Windows for AMD chips, it won't happen till the processor happens. They may do some work on it with simulators and get it ready, but they aren't going to ship it till they've tested it on the real deal.

    I think it's silly that some people expect software makers to support a chip before it comes out.

  13. And something many forget by Sycraft-fu · · Score: 2, Insightful

    Is that nVidia releases a new chip archeticture, then refines it. The GeForce 3 was the last major architectural upgrade before the FX. Subsequent GF3s were faster, or slower, or smaller and so on, but no real different. The GF4 addedd some things, a little more efficient AA engine, a second vertex shader, but kept the same fundimental architecture.

    The FX is totally new again and it looks like designed with teh future in mind. It's more programmable than the Radeon and more programmable than DX9 currently calls for. This should mean that the overall archeticture will last for some time and through a number of refinements.

    I would predict that the FX as it is now will have rather limited sales, much like the orignal GF3 did (probably even less). However the next incarnation will probably do quite a bit better.

  14. Not just ahead of their time, but ahead of tech by kfg · · Score: 2, Insightful

    The 'GPU' makers are in a war of brute forcing solutions to problems that haven't arisen yet in order to drive sales. The evidence of this is clear in 3dfx's card requiring an external brick power source and nVidia's offering requiring two cards.

    They are simply at the limits of what can be put on a card, but have nowhere else to go yet.

    The next logical step in this war is the "home render farm" where we replace the GPU with a graphics computer networked to the desktop.

    Sheesh.

    In the meantime the unwashed browsing masses and pointy hairs have figured out that Rage 128's work just fine for reading email and the odd round of Tetris.

    This will only end when one of the players is willing to drop back a round, punt, and come up some *new ideas* in GPU architecture.

    Which, unfortunately, puts them in the position of risking the company if they don't pull it off, which makes the stockholders edgy, which puts pressure on them to just stay the course as they are, which risks the company.

    Rinse and repeat.

    KFG

  15. Get a clue and read. Idiot AC's, I swear.... by Rahga · · Score: 2, Informative

    http://www.anandtech.com/printarticle.html?i=1711

    "NVIDIA would love to move away from these costly Sun boxes altogether and transition to a much more affordable x86-linux platform, but the problem is finding a 64-bit x86 solution. NVIDIA is currently evaluating Intel's Itanium for use in their farm but as far as their needs go, AMD's Opteron would be a gift from God. NVIDIA is eagerly awaiting the launch of Opteron so that their dreams may be fulfilled with an affordable x86 solution that offers 64-bit memory addressability; until then, they'll have to stick with these million-dollar sun systems."