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Creative SoundBlaster Audigy 2 Reviewed

Julio writes "For some, the Audigy 2 is what the original Audigy should have been, however without trying to underestimate Creative efforts, they are bringing us today a revamped soundcard that is set to raise the bar like the original Live! did, many years ago. You will be happy to know that Creative has taken care of the board quality from the ground up, newer and better DACs are used to ensure 24-Bit/96-kHz/192kHz playback and among the rest of niceties the card offers you have DVD-Audio playback, full 6.1 surround sound, THX certification and the mandatory (for a Creative soundcard) EAX Advanced HD."

41 of 371 comments (clear)

  1. Dear slashdot.... by Phosphor3k · · Score: 5, Funny

    Please advertise my un-innovative and slow-selling product for free. Thank you.

    1. Re:Dear slashdot.... by Telastyn · · Score: 3, Insightful

      Huh? they mentioned their extremely high selling live cards too. It's not Creative's fault that the card is now cheap ($27 oem from pricewatch) and sufficient for even gamers' needs...

      Odd that this market is one where people don't seem to be upgrading to something they don't need.

  2. Wow! Interesting! by Anonymous Coward · · Score: 4, Funny

    A review of a six month old product!

    Hip hip hooray!

  3. DRM? by the+Man+in+Black · · Score: 4, Interesting

    Any buil-in DRM things or other nastiness that I need to know about? Meaning, can I use the full potential of this card in Linux?

    1. Re:DRM? by the+Man+in+Black · · Score: 5, Informative

      Never mind.


      The Digital Output is always active except when playing DRM encoded content, at which point it is disabled. This is a requirement of DRM support otherwise the Audigy 2 would simply not be able to play DRM encoded content, e.g. DVD-Audio, as would be the case for other non-supporting soundcards.


      So, no thank you. Also...


      Unlike most other Soundcards though, the Audigy 2 can also send a 2, 4 or 5.1 channel signal over it's digital output using a 4 pole mini-jack. For the most part this will only remain compatible with Creative's own Speaker systems e.g. MegaWorks 510D, Inspire 5700, etc. while other receivers are likely to output this signal as stereo.


      Sweet. So I also get a crippled Digital Out. Where's my wallet, I must have one of these!

    2. Re:DRM? by br0ck · · Score: 5, Informative

      From the interview with Creative's worldwide marketing manager..

      Q: The digital outputs are disabled during DVD Audio playback, are there any plans to add more Digital Right Management and copy limitations to the Audigy 2 or any future product?

      A: At Creative we don't look at it as adding "limitations" to our technology. We wanted to add DVD-Audio, which we feel (and I am sure all your readers will agree) adds a massive benefit to our product line. However, DVD-Audio incorporates certain copy-protection features that MUST be in place before support of the format is allowed. This is not unique to our card. Even standard DVD-Audio players are not allowed any form of "bit-for-bit" digital output while playing DVD-Audio. Some solutions use proprietary digital connections to deliver the digital content to their amp, etc., which means that you can't plug the digital output into a digital recording device.

      Therefore as an "Enabler," we evaluate the benefit of a format against the limitations to the user. For instance, we also support WMA. This has requirements to support their DRM implementation, which we do. Remember that all these technologies do NOT stop you from making personal copies of unprotected media. They simply protect that content using the protection methods of the format.

      In short, will we ever add generic "Copy-Protection" technologies to our products that stop users doing what they want with their music/ audio? No.

      Will we ever add more formats that may incorporate stringent copy-protection technologies to protect itself? Most definitely, if the format is desirable to our users.

      Finally, although there may be very stringent copy-protection formats, it is normally in the field of protecting "exact" digital copies. There is normally flexibility where analog/ low quality copies wish to be made. For instance, the DVD-Audio format does give some flexibility in the areas of 16-bit/ 44.1kHz Digital outputs, or for making analog copies. It was not possible to enable this from day one, but we will work to expose this and provide as much flexibility to our users as we move forward.

    3. Re:DRM? by Anonymous Coward · · Score: 5, Informative

      Well luckily that will only affect windows users That drm crap is in the software and won't affect Linux users.

      But at the same time if you still stuck in Windows-land I'd recommend M-Audio's new budget card to any windoze user who wants something decent without having to deal with Creative.

      Personally I'll still continue to buy OEM SB Lives since I've been using them for years and they're supported under every OS known to man.

    4. Re:DRM? by mozumder · · Score: 5, Interesting

      They could have done what Pioneer has done in their top of the line Elite 49Txi receiver and 47Ai universal player- use an encrypted IEEE-1394 output instead of the optical/electrical digital link. They do this using approved standards for firewire audio transmission.

      This is the only DVD-Audio or SACD player on the market capable of outputting a digitial audio signal (the article is wrong).

      Of course the only thing that would be able to recieve this signal would be the 49Txi itself, but someone has to start somewhere to get high-end digital audio directly to the amplifier.

      Actually, with a firewire audio output and a receiver that accepts firewire input, you wouldn't even need a soundcard... Anyone wanna try to write a device driver that can play audio through firewire???

    5. Re:DRM? by edhall · · Score: 3, Insightful

      This has always puzzled me: why is there such an obsession with preventing bit-for-bit copies? Properly done, digital re-recording from the analog output is likely to cause considerably less distortion than MP3 encoding, even at 256Kb/s. And the RIAA will be the first to tell you that MP3's are by far the biggest "piracy" threat represented by the internet. Preventing digital output will only be a minor impediment to copying, while the inability to use digital interconnects is a major blow to functionality.

      -Ed
    6. Re:DRM? by cheinonen · · Score: 3, Informative

      Acually, the Sharp DX-SX1 SACD player and their SM-SX1 amp have a special connection that let them transmit the SACD bitstream as well. I haven't heard these, but have heard the Pioneer setup this past weekend and it's nice to only have the single cable since the DAC's on the 49Txi are so nice. I was pretty sure that someone else had a player that could transmit a signal as well, but can't remember who (since it was out of my price range).

    7. Re:DRM? by 0x0d0a · · Score: 4, Informative

      That drm crap is in the software and won't affect Linux users.

      It certainly will affect Linux users. There simply won't be support for digital out at all under Linux, neatly solving the problem.

  4. Audigy2 and Linux don't play well together by kikensei · · Score: 4, Informative

    Well, the Audigy 2 (that I pulled from a Dell at work) didn't work properly with SuSE 8.1 or Mandrake 9.1RC2 new installs so I yanked it in favor of my onboard AC'97 sound. Frankly, a sound card is a sound card. If I want high fidelity, the audigy 2 isn't the answer IMHO.

    1. Re:Audigy2 and Linux don't play well together by Anonymous Coward · · Score: 3, Funny

      Use REAL equipment to play REAL music

      That's why i have a string quartet play live for me at home

  5. SB16 by crumbz · · Score: 4, Funny

    Man, I remember putting a SB16 into my 486 dx2 just to play doom. Same reason I installed a NIC into it for the first time too. Head to head on a couple 486 boxen. No audigy for me, I got my $200 odd bucks saved for a 100GB drive.....

  6. AWE 32 by msaulters · · Score: 5, Interesting

    AWE 32 was the last big worthwhile 'innovation' in sound cards. I'm still using mine all these years later, and it's all I've ever needed. It's a real wonder sound cards are even around these days. Seems to me all the circuitry should be in the speakers, with audio delivered over USB. Reduce noise inherent inside the PC case, and you only have to pay once for some nice, expensive speakers (which you need, anyway). My days of paying $200 or more for a sound card ended somewhere back around 1993-1995. It's just not worth it to me to spend that kind of cash, when you still have to add the cost of speakers on top of it to see the performance boost.

    --
    These people looked deep into my soul and assigned me a number based on the order in which I joined.
    1. Re:AWE 32 by Chmarr · · Score: 5, Informative

      Hardly innovative. The Gravis Ultrasound was doing all of that long before the AWE32 hit the market.

    2. Re:AWE 32 by RebelWebmaster · · Score: 4, Informative

      While I understand what you're trying to get at, USB is far from an ideal solution. First off, USB speakers have indeed been created (Microsoft had some), but the problem is the inherant issues with USB itself. High resource usage, bandwidth usage with multiple devices on the same bus, etc...

      The closest you're going to get to what you're talking about is a solution like the nVidia SoundStorm with realtime DD5.1 encoding. You could output that digital signal over standard coax or optical SPDIF to a receiver to do the sound processing. Of course, at that point you're spending more money than Joe Blow consumer probably wants to spend ;-)

    3. Re:AWE 32 by msaulters · · Score: 4, Informative

      Good Point. Only reasons I'm not still using my old GUS:
      1) it was ISA
      2) driver compatibility issues
      3) was not full-duplex, inasmuch as I can recall.
      Like it or not, the AWE32 became the standard, and that's why I still use it today. Everything's backward-compatible with it.

      --
      These people looked deep into my soul and assigned me a number based on the order in which I joined.
  7. If it�s anything like my live� by Anonymous Coward · · Score: 3, Insightful

    ...it'll be about 4 years until they get the drivers right.

  8. creative drivers still suck by Indy1 · · Score: 3, Interesting

    after the sb live fiasco a few years ago, i think anyone who uses creative is nuts. There are much better alternatives, such as the Turtle Beach Santa Cruz, or Hercules Game Threater or Fortissmo III.

    --
    Lawyers, MBA's, RIAA? A jedi fears not these things!
  9. Sound Cards, the SB-Live-Audigy upgrade train. by stratjakt · · Score: 5, Insightful

    Ok, consider first that I'm not a hardcore audiophile, and neither are most.

    Once I got positional audio by way of the Live! series, what motivation is left to upgrade?

    I mean I get positional audio and EAX in my games, I get surround sound in my movies. I rip/encode/playback my MP3s. I dont lose CPU time to the audio system, or deal with the setup hell that existed back in the ISA cards era. My PC isnt a media jukebox or lined through a $10,000 stereo, just a 4 way speaker set.

    Why would anyone upgrade past Live, if they weren't an audiophile demanding the very latest (and even then, why would they? Most true audio geeks I know run 10 year old equipment).

    I mean what breakthrough technologies have been developed? Two more speaker channels?

    It's not like video cards. When Doom 3 comes out, and doesnt run on my computer, I can guarantee it will be because of the old Radeon card, not my SB Live.

    So, really, what's been added to these things? Are there any good arguments to upgrade?

    --
    I don't need no instructions to know how to rock!!!!
    1. Re:Sound Cards, the SB-Live-Audigy upgrade train. by petsounds · · Score: 5, Informative

      Most true audio geeks would never use a SB Live in the first place, that's why. The Audigy2 is the first consumer card to do true 24/96 resolution for input/output, all the way through the audio path. The Audigy1 *claimed* 24/96, but the internal DACs were still 16-bit so having 24-bit outputs was useless. For comparision, it's the difference between the sound quality of a CD (16-bit) and the sound quality of a DVD-Audio disc (24-bit). It's a quality difference that won't "blow you away" and you may not even notice the difference unless you have a good pair of speakers/headphones or your ears are "trained" to pick up minor quality changes, but if you are someone who enjoys good audio fidelity, it's a great option for a consumer who is a bit of an audiophile, but also plays games so a pro-level card is not an option.

      If memory serves, I believe that the Audigy2 onboard processing is also far more powerful than the SB Live, so that enabling Creative's 3D positional effects in games won't be a resource drag on your system, and it supports Creative's newest advances in those kinds of effects (which may or may not float your boat).

      Personally, I think audio in games is vastly underrated, by both gamers and developers. Good audio is just as important in games as it is in movies. But I think a lot of people don't want to buy a separate speaker system for their computer, either because they already invested a lot in their home theatre system, or they don't want to seem like a "geek" by shelling out for one of the 5.1 computer speaker setups just to play games. I think console games will really start to overcome this, because the console is already hooked into the home theatre system. For instance, DTS just released an SDK to help developers put DTS into their PS2 games.

      But I digress. It doesn't sound like the Audigy2 is something you *need*, but it might make for a more enjoyable experience in Doom 3 because of the increased fidelity and effects processing since you indicated you already had a surround system hooked up to your box.

  10. I love the Audigy Ex by tmark · · Score: 4, Interesting

    I bought the Audigy Ex (the first one) a few months ago. The Audigy 2 had just come out, but besides the fact that I got a great deal on mine, the external version had still not been released.

    I didn't really care about the sound features that much, so I don't know it stacks up in that department, but what I was really interested in was being able to move all my cables from the back of my PC to my desktop. It drove me absolutely batty having to adjust the headphone volume by either reaching around to the back of the PC, or by running the mixer app. And it drove me crazy having to crawl under my desk to plug/unplug my headphones. Now I can plug in and adjust the volume with barely a reach.

    I do wish that there was a master volume control on the panel, though, and I also wish that the damn cables attaching the external panel to the back of the PC wasn't so rigid - makes it really hard to position things. I understand that the Audigy 2 fixes at least the latter problem; I can't tell about the former because there doesn't seem to be specs on the Audigy2 Ex on the creative website.

    The final wish on my list would be for them to have put a USB hub in the unit...oh well...

  11. Audio cards by mfh · · Score: 5, Informative

    Mackie, Alesis, M-audio, Roland, and MOTU (among others) also make professional audio interface equipment for recording and monitoring/listening.

    There are a couple of Creative-licensed OEM products (Some of the Alesis stuff looks awfully familiar...) but most of these companies provide far better hardware and software for "real" sound applications. A nice audio interface w/ a pair of active studio monitors will sound worlds better than some cheap consumer surround sound system. The prices are pretty much comparable with Creative's "good" stuff.

    --
    The dangers of knowledge trigger emotional distress in human beings.
    1. Re:Audio cards by teamhasnoi · · Score: 3, Interesting
      I must add Aardvark to your list; I own the q10, and it is swell! Built better than Protools (digi001) stuff, and sounds great.

      The Mbox from Digidesign is pretty nice too, altho Win/mac only. All do 24/96 without breaking a sweat.

    2. Re:Audio cards by afidel · · Score: 3, Informative

      Consider that the Korg Tritan, possibly the best workstation ever, is based on the EMU 10K chip which is the heart of the Audigy I don't think that CL makes substandard equipment. I love the fact that my $40 Audigy OEM has ASIO drivers that allow me to get latency that is lower than many of the professional cards in apps like Cubase and Reason. Plus monitors suck compared to a good pair of refrence headphones, I personally use super-aureal Senheisers, cost me only $70 and sound better than any pair of speakers I have heard other than $10K super audiophile stuff.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
  12. ctfmon.exe?? by Malc · · Score: 4, Informative

    Have they fixed their drivers so that they no longer have a file called ctfmon.exe? My SBLive! Value drivers have this and it clashes with something by the same name from Office XP. It causes me no end of grief. Creative Labs will never issue new drivers for my card to fix. Just one of a long line of complaints I have about their poor quality software, and shitty support like with the DXR3. Stick with whatever drivers comes with your OS, or use a product from another company.

  13. Not so hot by Anonymous Coward · · Score: 5, Informative

    There is talk on the web that the Audigy 2 has a hole in its bass response. Sorry I'm too lazy to hunt down a link.

    Interested parties, especially home-theater people, should look at stuff based on the VIA EnvyHT chip which does 7.1 and typically has better SNR and lower THD than the Audigy 2, and in some benchmarks has shown to be less cpu intensive for gaming (i.e. higher frame rates with the EnvyHT cards) than the Audigy 2, although it ostensibly does not have as much hardware acceleration for 3D positional audio.

    One such card, with *EXCELLENT* bass management is the M-Audio Revolution. See the card at one reseller.

  14. Still not there. by teamhasnoi · · Score: 3, Interesting

    The problem with the original Audigy was its misleading claim of 24 bit recording and playback. It *seems* that the abillity is now there, but hard to get. Defaults sound like upsampling is still being used. Of course, I like the sound quality of talking out of my ass...

  15. Still happy with the Live! Value by wayward_son · · Score: 3, Insightful

    I still like my old SB Live! Value. Good clear sound. Does well with games and mp3's. Of course, I'm not exactly an audiophile either.

    For most (90%) of people, a good set of speakers is a much wiser investment in sound quality than a good sound card. On a cheap set of speakers, an SB Audigy, SB Live!, the AC97 that came with your mobo, and even a 10 year old SB16 don't sound terribly different. Only good speakers can truly take advantage of a good sound card.

    1. Re:Still happy with the Live! Value by checkyoulater · · Score: 3, Funny

      For most (90%) of people, a good set of speakers is a much wiser investment in sound quality than a good sound card. On a cheap set of speakers,

      Don't waste your money on a new set of speakers. You get more mileage from a cheap pair of sneakers.

      Sorry, couldn't resist. I love that song.

      --
      Is that a real poncho? I mean, is that a Mexican poncho or is that a Sears poncho?
  16. Er, the Audigy 2 has been out for almost 6 months by SmirkingRevenge · · Score: 5, Informative

    Tom's Hardware Review I own one and the problem I have with it is its ASIO access (for low latency with midi devices) isn't very fast, which makes it worthless as a synth.

  17. Great card, but the Software's Annoying... by seigniory · · Score: 5, Informative

    I bought one of these when they first came out - without a doubt there's no better card out there for the money. However, Creative's still got e VERY annoying software set that may or may not really piss you off... consider:

    1. The software on the Creative website (soundblaster.com) are only updates. You CANNOT download full applications or drivers (that only work if you have the card, mind you). So if you lose your original install CD, you're hosed unless you poly up the $25 they want for a new CD

    2. The software that gets installed (the mixer, EAX control panels, speaker calibrators, etc.) is a) a HUGE memory hog (we're taling > 92MB on XP Pro with all the bells & whistles loaded) and b) slow, because they chose not to use the standard Windows toolbox to build it. All kinds of unnecessary stuff is in there - transparent drop downs (like OS X), etc...

    3. If you install the full software suite - it's ALWAYS there... at one point or another, every 10 minutes you'll be reminded of the fact that you have a CREATIVE card in your rig... and that stupid splash screen at every startup / login is one of the most annoying things... if you can find out how to shut it off the first time in less than 15 minutes of searching, I'll give you a cookie. Chocolate chip, even.

    As always, this is My $0.02, so YMMV. Me? I get around this by installing the drivers only and the individual apps as necessary (which is rare since most of their offerings have better share/freeware counterparts).

  18. Isn't this a couple of months late? by teg · · Score: 3, Informative

    It's a great card, but I've had it for months already - and it wasn't just released when I bought it either.

    A couple of linux notes:

    * support was added in early January in the opensource driver
    * the newest beta of Red Hat Linux supports the card out of the box.

  19. DVD-Audio by Mooset · · Score: 5, Informative

    It seems this needs to be cleared up for the ignorant reactionaries in the audience...

    The DVD-Audio protection does NOT cripple the Audigy 2 when compared to other sound cards because the Audigy 2 is the only card that supports DVD-Audio at all! DVD-Audio is not the same thing as audio channels on DVD playback which DO work through the Audigy 2's digital outputs.

    The only time digital output is disabled is when DVD-Audio discs are played, but DVD-Audio is such a niche format right now that it isn't likely to seriously affect anyone.

  20. I have a prediction... by Anonymous Coward · · Score: 3, Interesting

    Creative's days of better-stronger-faster are numbered.

    Intel can't get away with it any more than Creative can, I believe, and it won't be long before Creative will have to start advertising real features consumers want, rather than how many speakers the card powers, or how man kHz sampling it's capable of. Noone who is not doing professional audio work NEEDS anything better than 44 kHz. Screech if you want, but who can tell the difference?

    Eventually, how high the sampling number is for a sound card is going to cease to be meaningful, if it hasn't already. As it is, I find the Soundblaster Live has TOO MANY features for my needs, which involve good stereo sound, and the ability to capture CD audio, and play it back.

    Now, seriously. Are we falling into the trap of just upgrading sound cards for the sake of doing it, because that's what people 'do' with PCs? Unless you're putting in a Dolby 5.1 system, for heavens sakes, for your computer, I just can't see the point here.

    Unless you like DRM protected audio.

  21. Huh? by The+Bungi · · Score: 4, Interesting
    Does anybody else find it quite interesting that julio@techspot.com is submitting a review from Techspot.com? And getting it through?

    A review that looks like this:

    • The (click for page 2)
    • Audigy2 (click for page 3)
    • soundcard (click for page 4)
    • is (click for page 5)
    • really (click for page 6)
    • cool (click for page 7)
    • . (click for page 8)
    • ...
    And has more ads per square inch than most pr0n sites?

    No? Oh, look! A black helicopter!!

  22. A2 Platinum Ex... happiness, mostly by IcerLeaf · · Score: 3, Informative

    I held out for the A2 Platinum Ex like a good little audiophile, and I am very happy with it in most areas. I do some home recording with some pretty decent instruments, so I wanted to make sure I could do 24/96 recording through S/PDIF. So far so good. I couldn't justify getting a real pro recording sound card, since I still use my computer for gaming and such. A2 Platinum Ex was my "good recording/good gaming" compromise, and it is less expensive than a true musician's card.

    Good speakers can be a mixed blessing. They make a good signal sound great, but they also make a mediocre signal sound awful. I had Logitech's THX 4.1 system hooked up to the motherboard's AC-97 before I got the A2. It took me weeks to get the EQ to sound good. The A2, out of the box with no EQ tweaks, blew away my highly tweaked AC-97 sound. I was so happy! The signals, especially on the low end, are much cleaner than the AC-97. Bass lines that used to be way too boomy are now clean and crisp, yet still powerful.

    The audio inputs are the A2's greatest improvement over a stock card. With AC-97, things I recorded rarely sounded the same on playback. A2 is simply excellent in this respect. I am able to get a mix that sounds virtually indistinguishable from some professionally recorded cd's. It's not 100% perfect, but what do you expect out of a consumer-grade card and an inexperienced recording engineer? :-)

    The one kicker is that Linux support is virtually non-existant. *grr* I haven't been able to get one peep out of it in RedHat 8 (flame away), and I refuse to pay $40 for a third party driver. So much for pathos.

    Bottom line: Audiophiles, aspiring musicians, home theater buffs, this card is for you. You will need good speakers to make the most of your experience, so beware. We're talking about a very pricey upgrade. But if you appreciate great sound, I promise you will not be disappointed.

    Most folks, however, will be better served by the stock AC-97 and its plentiful support for both Windows and Linux.

    Cheers!

  23. Sound card technology marches on.. by Nonillion · · Score: 5, Insightful

    While I'm sure this is a nice card I have really no need for 24 bit audio in the computer shack. Furthermore, I have some concers reguarding DRM.

    1. Have the MPAA/RIAA forced DRM into the DAC on this card?

    2. What about CPU resources, is this card totally stupid and require the CPU to hold its hand in the D/A A/D process? Or is it smart enough to do this on its own.

    3. How is support under Linux? I'd hate to plunk down my hard earned cash only to find that it only works under Windows.

    4. Is it really worth it to justify replacing my perfectly functioning Sound Blaster Live! card I currently use?

    Unless I can think of a reason to use 24 bit 96 KHz audio (other than home theater) I'll just stick with what I have..

    yes > /dev/mem

    --
    "I bow to no man" - Riddick
    1. Re:Sound card technology marches on.. by Furry+Ice · · Score: 3, Insightful

      I fail to see how 96 kHz audio is useful even for home theater. The human ear cannot hear 48 kHz sounds...any sampling rate over 44 KHz (= 22 kHz maximum frequency) is useless overkill. The 24 bit samples make a lot more sense than the 96 kHz sampling rate to me.

  24. Creative Soundblabber, or Noiseblaster by lanner · · Score: 3, Insightful


    I bought a SoundBlaster Audigy card the last time that I upgraded my computer. I thought that Creative would have learned the lessons from making the SB 64, 128, and Live! cards, but no. My SoundBlaster Audigy makes a huge pop sound whenever the system is powered on or off. The sound also sometimes goes away while playing certain games. The AWE 32 Gold really was the last great Creative sound card -- trust those other posters who say so, they know it.

    If it was not for the fact that Aureal went out of business. and driver support under Windows 2000 and XP was so poor (or at least was the last time I knew), I would have never stopped using the Diamond MX300 Audigy 2 chipset based cards that I have. I even use one of the two cards that I have on my GNU/Linux desktop, which gives fantastic sound!

    As a systems administrator who is often purchasing hardware, Creative as a company does a really poor job. The driver nightmare is the worst. You find one of their cards, it has a model number on it, and the Creative website fails to list it -- it is like they don't support it. Sometimes you can find the product by name, but finding the drivers that you need on their website is a terrible. Just figuring out what product you have based upon their model numbers is a real challenge.

    Creative sound cards are heavy on the marketing. What the hell can the justification for a consumer, NOT professional (Ask a pro, they will tell you, Creative = bad) sound card that costs over $80 be?

    Creative is a really good example of a company marketing strategy though. They have really managed to build a demand for a product. It is like printing money, once you convince people that your product is worth more than it really is for the sake of status or whatever the reason is that people continue to buy Creative sound cards.