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How To 'Sell' Open Source Software

An anonymous reader writes "Have we missed the boat in terms of selling Linux to the average Joe? The writer of this article at NewsForge certainly thinks so. He points out that most people don't yet get the idea of a free operating system, and that the best way to start winning them over is to provide free software for Windows, such as OpenOffice.org." This sentiment isn't new, but unlike a lot of commentators, the writer in this case is in a good place (as a retailer who's tried selling Linux-equipped systems) to observe the man-on-the-street reaction to Free operating systems as of 2003.

64 of 490 comments (clear)

  1. Re:How to buy open source software... by Omicron32 · · Score: 5, Insightful

    How about to support the developers that work to make your 'free software' in their spare time.

    They need money too.

    Then again, I'm just a hypocritical bastard, as I've never bought any free software, ever. :P

  2. For Joe Average, Windows is FREE anyway by bios10h · · Score: 4, Insightful

    The average user buys a DELL or HP computer and, surprise, it comes with Windows included and they didn't get explicitly charged for it so it's free (in their mind). How do you really expect Joe Average to consider Linux if the current stuff is free and works fine for doing Excel stuff.

    1. Re:For Joe Average, Windows is FREE anyway by Anonymous Coward · · Score: 2, Insightful

      True. Also, when the obligatory XP/2003/whatever upgrade comes along, people just cop a copy from a friend of a friend, so that seems free too.

    2. Re:For Joe Average, Windows is FREE anyway by modernbob · · Score: 5, Insightful

      As someone who runs a small computer store and sells computer and software linux is a hard sell. First issue is that standard hardware you buy at wal-mart must run on linux. For the most part this is true but I have had people come back and complain that their scanner doesn't run or some other piece of hardware doesn't run. I also think the idea behind lindows is a good one. The everyday computer buyer doesn't care that linux is a much more powerful operating system. People want to use their Email and write letters run a spreadsheet and send their family pictures over the net. Yes, this can all be done on Linux but not as easy as on a windows box. Until this changes Linux will be primarily used by above average computer users who want to learn how to program or want a server. Don't get me wrong I am a huge Linux fan but once again the person who wrote this article is probably right. charging something like Lindows,Suse,Redhat is a good idea and makes the novice experience much easier while also allowing the normal everyday Joe to learn more about computing. I believe that once you understand the power of *nix you simply won't want to go back.

  3. Re:How to buy open source software... by ceejayoz · · Score: 0, Insightful

    Because the expensive proprietary software is sometimes far better than the free alternative?

  4. Sell to average Joe? How bout college students? by groove10 · · Score: 5, Insightful

    Microsoft has numerous on campus events where they give out copies of their software, in particular their Visual Studio development package.

    In order to increase market share, these are the people who need to be sold on open-source. Currently there are not very many college students in CS or CompE that use open-source development products. In order to stay competitive, open-source must go out of its way to recruit these youngsters and give them the opportunity to try out open-source. This should happen at both the college and high school level.

    This can be a real advantage to open-source as there are so many projects that these students can contribute on. It's a win-win situation. They get real-world hands on experience and open-source gets more coders and people dedicated to open-source philosophies.

    --
    MMORPG fan-boy? Prove your worth
  5. Thats what actually made me install linux by CompCons · · Score: 5, Insightful

    after hearing about mozilla for a while and how great it was. I decided to dl it, and it really is 100 times better than IE. Now I have a machine running a dual boot...and once I learn alittle more the windows 2000 partition will probably go away. Most people don't understand the concept of free software. Honestly most people don't care. they don't know enough and would rather be able to call up microsoft when something goes wrong, but if we show them a superior product, that is likely to get a response from them.

    1. Re:Thats what actually made me install linux by groove10 · · Score: 5, Insightful

      I agree that Mozilla could be the stepping stone that many people use to get into open-source software and in particular the GNU/Linux flavor of OS.

      I have converted many friends to Mozilla and a few of them have begun to ask about linux and why I use it. The concept of open-source is very foreign to many people, but once they get a taste and see the high quality product, they become much more receptive.

      This way you come off as much less "zealot-like". If they already have some experience they are more open already. GB Mozilla and their high quality products. Keep up the good work boys and girls!

      --
      MMORPG fan-boy? Prove your worth
    2. Re:Thats what actually made me install linux by AntiOrganic · · Score: 4, Insightful

      I agree, I've been saying for awhile that software piracy is what's really killing the open software movement.

      Because of this, we need to hit them where it counts. While Linux may gain desktop acceptance in corporate environments where software piracy just isn't an option unless you want visits from the BSA, due to its cost, for Joe Blow's desktop it's not going to make a different where it counts.

      Product quality.

      Not that your average consumer knows a quality product either. He doesn't know or care about the high flip rate of his gas-guzzling SUV, as long as he's at eye level with the woman in the drive-thru window at Wendy's, nor does he realize how much the shitty new Fox reality show he's watching really sucks, because it's got reasonably attractive women that he can watch without getting yelled at by the Mrs. for watching Girls Gone Wild: Doggy Style and leaving a protein stain on the couch. What consumers want is what is most successfully marketed to them, and seems the best. This is where free software will fail, without the tremendous marketing budgets of giant corporations.

      I use Opera, though -- still waiting for Mozilla Firebird to get good enough to make the switch. It takes several seconds to start up, which is a pain when I just want to click a link in an email or IM to open a link up. Opera, on the other hand, takes well under a second. Kudos.

      I adore the free software model, but a lot of the software just hasn't "made it" yet. This is why I still have my XP box in addition to Mandrake 9. As inconsistent as Windows is on the developer end (every new revision has an entirely new set of methodologies you're supposed to use for stuff, as older stuff becomes deprecated, ex: MFC->ATL->WTL) it's more "complete" than desktop Linux right now.

  6. Sell? is this what I think it is? by HanzoSan · · Score: 2, Insightful



    You cannot sell open source software, you sell the service of creating the software.

    IF its the other sell however, I think people DO understand the concept of open source. You have all these people using Gnutella and Kazaa who understand the concept when its applied to music, so whats so hard to understand if we simply phase this into software?

    I wonder why theres no P2P Linux Operating System

    --
    If you use Linux, please help development of Autopac
  7. Who cares by Anonymous Coward · · Score: 1, Insightful

    Who the f' cares about selling Linux to the average Joe? I don't understand what the big deal is about EVERYONE on the planet having to use Linux. I use it and I think it's great, but why is the ultimate goal for everyone else to run Linux?

    1. Re:Who cares by hazem · · Score: 4, Insightful

      I personally don't care if everyone uses it, but I think there are certain people who should, and they don't.

      The local school district, for example, spends millions on software licenses, most of it to do office work. Sure, I know MS stuff is great, but why can't they use Linux and/or OpenOffice to do their e-mail, web browsing, and office app stuff? They could take those millions and hire more teachers, or re-institute music and art programs.

      It's not that everyone should use Linux, but everyone should consider if proprietary and costly software is the best place to be spending their money, especially when other options are very workable and available.

  8. The best way to sell free software is by dook43 · · Score: 3, Insightful

    probably not to make one of its key selling points "the fact that it's free". People usually look at free or cheap things as unreliable. (This is exactly why most people don't buy GM/Ford/Hyundai/[insert your favorite Korean automobile manufacturer here] passenger cars. (Exception is to the GM/Ford trucks, those are good vehicles) It is almost universally known that those cars are unreliable.

    What may work is the inclusion of OOo, samba, ximian connector, and gaim to point out to users that it "works exactly like and can interoperate with" windows files and servers. Also point out its widespread distribution in the server/enterprise arena. Some apple-esque switch ads may work too for the extra-dumb people out there.

    --
    This comment was randomly generated by a school of piranhas chewing on the PCB of a Microsoft Natural Keyboard.
  9. Missing the point by BiggerIsBetter · · Score: 5, Insightful

    Parts of the market seem to be missing the point that software such as a consumer level OS and office software have little value these days. You really can't sell them by and of themselves. Photoshop has value, maybe Access does too, but Powerpoint, Excel, and Word are just expected - kinda like a webbrowser.

    Most non-geeks think of Office as Windows, and of IE as The Internet, for example. You sell Joe Punter a Computer, not Hardware + OS + Applications. The sooner little stores like this "get it" the better. If they set a demo machine up with a slick looking Gnome2 interface (no RedHat doesn't count as slick :P), OpenOffice, Moz, and Gaim, then put it beside WinXP + Office for $300(?) more, then people would buy it. Maybe it takes a certain amount of customisation that isn't in the current distros, but 30 minutes on art.gnome.org should provide a nice looking UI - and to most folks, the UI is the Computer.

    Selling it to people with the "It's Free and Therefore Good" argument is pointless. Sell it with "It Works and Costs Less" and you might get somewhere.

    Also, try selling SOHO networks to leverage that into places Windows Server won't go - eg, Linux Server + 3 Linxu Workstations (diskless/netbooting is even better from a TCO and upgrade viewpoint).

    --
    Forget thrust, drag, lift and weight. Airplanes fly because of money.
    1. Re:Missing the point by BiggerIsBetter · · Score: 2, Insightful

      I think that's an education / support issue. I'd guess 90% of Linux apps are only available online, so if they're looking in Walmart they're out of luck. Similarly for the Mac, most stores won't have titles for them either - instead, Mac users will often go to 1 or 2 stores that meet their needs.

      I think the stores need to either teach users where/how to find software (eg, look on the distro CDs, or Fresh RPMs, etc) or "productize" them, and have a few rows of CDs with useful apps on them.

      It actually reminds me of the ol' Amiga days, where you couldn't easily buy apps off the shelf, but you could get dodgy compilation disks from the guy across town, with screeds of apps on them. That worked for me, but no good for Joe Public... I'd give it another year or two for the marketing machine to catch up and start delivering some of the better stuff in boxed form. Either that or Wine / Installshield will get their act together so most apps will Just Work. Hmmm. Maybe .Net (read MONO) isn't such a bad thing for Linux afterall.

      --
      Forget thrust, drag, lift and weight. Airplanes fly because of money.
    2. Re:Missing the point by Arandir · · Score: 2, Insightful

      Selling it to people with the "It's Free and Therefore Good" argument is pointless. Sell it with "It Works and Costs Less" and you might get somewhere.

      You need a little bit more than that. What so many people in this community seem to miss is that Windows training is ubiquitous. The Linux and BSD operating systems aren't going to make much headway in the consumer market until training for "UNIX System Adminstration for Personal Systems" becomes widely available. Everyone has relatives, friends and neighbors using Windows. Finding a relative using a Mac is a bit tougher. I know people who have switched from Mac to Windows for precisely this reason. Finding a neighbor using Linux is several magnitudes more unlikely if you're not living near a university.

      So the next time you suggest to a friend that they should try Linux or BSD, offer to help them get started in it. Let them know they can call you for help.

      If you give them a CD and walk away, you have only yourself to blame if they go back to Windows.

      --
      A Government Is a Body of People, Usually Notably Ungoverned
  10. Re:But Windows is $200 retail by bios10h · · Score: 5, Insightful

    Yeah but they don't pay for it. Nobody (for personal use) pays for the retail version of Windows. The corporate users are the ones spending 200-300$ per license. The average user gets it for free with the computer then upgrades with a friend's copy. It's that simple. Just count how many ppl you know that are getting their retail version in the store? not much I'm sure.

  11. It's catch 22 by Viceice · · Score: 4, Insightful

    Comming from retail myself, i can assure you it's a real pain trying to explain to someone why every new fangled gadget they buy won't install with the CD thats provided.

    Sure, Linux is a great OS, and there is a strong developer community for drivers, but unless you are using it in a single purpose machine, ala Lindows Webstation, where you KNOW the user isn't going to try installing anything, you as the reseller in trying to save the customer money are going to have to pay more each time he calls and asks " why won't my camera install?" or "why won't my Bluetooth adaptor work with my phone?"

    Unless manufacturers start supporting Linux like the way they do windows, we arn't going anywhere.

    Other then that, porting traditionally Linux tools to Windows is a good idea. You get peopel used to it first then transition them to linux. so then when the switch is made, they are still comfortable with the tools they have been always using.

    --
    Sometimes I wish I was a plumber, then I'd know how to deal with other people's shit.
  12. Induced blindness by fven · · Score: 3, Insightful

    I agree with the sentiment. I think the largest obstacle to widespead use of linux by Mr and Mrs Average is they don't know anything different.
    I used to work in a college as the sysadmin. The people that hung around me (yes some did!) eventually got around to trying linux. No-one else, including many CS students for which I ran tutorials (though anyone could come to these tutorials of course) didn't care, loved their 40G monolithic WinXP partition and so on.

    Another obstacle is that Mr and Mrs Average aren't hackers. They may be able to get used to apt-get or rpm rather than clicking on an icon to install a program but they probably have hassles as to why supermount is often a bad idea (what is write-ahead caching anyway?).

    People realise that they don't have to buy expensive office suites and other applications - that is what cd burners are for. What they don't realise is that they don't have to pirate them either.

    I think that providing GPL software for the windows platform (as much as we may shudder) is a good first step. Mr and Mrs Average get to keep their current OS but get to explore and add functionality for free. They may or may not then make the jump to linux.

  13. Very good points by TheDarkener · · Score: 5, Insightful

    This guy is right on the money. A co-worker of mine recently had a conversation with someone on the topic of E-Mail clients. I recently introduced her to ThunderBird, and she loved it (She's an active Linux advocate). She showed it to who she was talking to. Of course, the topic of price came into play. "It's free", she said. You know what? I don't think I've ever seen a more confused look on a 50 year-old man's face. "What's the gimmick?" He asked. She proceeded to explain to him about OSS, and he just got more confused.

    If we want Open Source Software to make an impact on Joe user, we need to ease them into it. Humans don't like change. We need to feed it to them with a baby spoon a little bit at a time, and if they have questions, try to explain it to them in the simplest of terms. "Thousands of programmers around the world work in their free time to provide everyone with superior software" will lead to "Why would they do that?" because when Joe user thinks of a programmer, he thinks of a glasses wearing computer nerd in a cubicle, getting paid to write programs. He doesn't understand the fact that programmers might program for fun.

    I think we need to start some kind of a campaign. The masses must join together to provide something to Joe user that won't scare him. Don't try to explain everything to them, just give them a CD and say "Here, install this, it's better than Microsoft Office", or "Here, check this new E-Mail program out, it's got a really good thing for Junk Mail". If they ask "How much does it cost?", say "It's my copy, you can have it."

    --
    It is pitch black. You are likely to be eaten by a grue.
    1. Re:Very good points by Anonymous Coward · · Score: 2, Insightful

      Right! make them think they are pirating Linux and openoffice and watch them flock to it!

    2. Re:Very good points by Malcontent · · Score: 2, Insightful

      Here is what you do.

      Tell them that it's free. When they ask what the catch is tell them it has to be professionally installed but you know of a trick and can do it for only a hundred dollars.

      The guy will think he got a great deal because he "knows somebody" and you get a hundred bucks!.

      If the guy is confused by free stuff don't waste your time trying to explain it to him. As you witnessed the guys a dolt and won't get it anyway. Just take his money and get yourself a toy.

      --

      War is necrophilia.

    3. Re:Very good points by teeker · · Score: 4, Insightful

      Of course, the topic of price came into play. "It's free", she said. You know what? I don't think I've ever seen a more confused look on a 50 year-old man's face. "What's the gimmick?" He asked. She proceeded to explain to him about OSS, and he just got more confused.

      BINGO! What a lot of Linux-type-people tend to forget isn't that people equate "free" with "crap". Not at all- instead they equate it with advertisement-laden intrusionware. Think realplayer. If you could get rid of all that extra crap, it might actually be a decent piece of software. It's not necessarily that free = crap, it's that free = gimmick.

      --
      teeker
  14. Yeah, but there's more. by Anthony+Boyd · · Score: 4, Insightful
    the best way to start winning them over is to provide free software for Windows

    Yeah, I agree that this will help build mindshare. Once my wife began using Mozilla and OpenOffice on her Win98SE box, she was a bit more comfortable on my SuSE Linux 8.1 laptop. So there is something to this.

    However, there is also something to having a killer app for your platform. Apple has desktop publishing locked up, and video editing a bit too (at least at the consumer level). Sure, anything the Mac can do, other systems can reproduce. Likewise, anything Linux can do, others could copy. But taking the lead in an area means people default to your system. You can see Linux doing this for high-end 3D animation, and high-end video work seems to be coming along for Linux too. And of course, the Linux server-based apps seem to really trounce Windows in a few areas. That's our "lock" and we need to do it more. Mozilla is the next thing I see -- more features than the competition, more standards, more stability, more up-to-date.

    Finally, as a developer who has released a few Perl, PHP, and AppleScript apps, I find that the best way to win someone over is ease of installation. Wizards, wizards, wizards. Once past that, it's all user interface from what I can see. Is your app more intuitive? Does it expose more options in a sensible way? I have found that most things that are difficult on Linux are justified by users/developers with comments such as "this IS hard, this isn't for idiots, this is how it has to be." And then a month or a year later, another app comes out that does exactly the same thing with no feature loss or configurability loss, and it does it better. And it "outsells" the old product well. I am experiencing this right now with one of my products -- a free photo album tool called PHPortfolio. PHPix is more powerful, easier to install, and simpler to use. My app is getting trounced. But it should -- it's crufty. Happily, everything is free, so no loss other than ego. :)

  15. Re:I have a question by gnomepro · · Score: 4, Insightful

    That is a stupid remark and kind of insulting. Some people have jobs and work for open source companies like Ximian or Redhat or others. I happen to own a consulting firm and can spare some time for a fun project. To assume that all free software/open source software developers are kids working in their parents basement is simply ignorant. You've been modded up at this point by a flock of fools. Later, Erick

  16. Re:Sell to average Joe? How bout college students? by timeOday · · Score: 3, Insightful
    Currently there are not very many college students in CS or CompE that use open-source development products.
    Really? That hasn't been my experience at all. Here's a list of computers at UNM And not atypical of some other schools I've seen.
  17. 'Free' Does Scare People by nurb432 · · Score: 4, Insightful

    I spend a lot of time convincing customers that free is really ok.. That they DO have a choice.. many think they have to use Windows.. 'its what came on my pc'...

    And then explain WHY its free.. Its a hard concept to grasp for the general public. "Why are they doing that for nothing... if its so good they could make money"

    The laptop I carry with FBSD helps, as does the knoppix CD I leave behind... ( used to drop off 'demolinux' CDs, but knoppix is much more advanced as a useable *safe* demo at this point )

    --
    ---- Booth was a patriot ----
  18. OpenOffice. Sponsored by Sun. by IGnatius+T+Foobar · · Score: 4, Insightful

    Maybe this is relevant, maybe it's not, but I've got to get something off my chest.

    I'm getting very tired of listening to open source cheerleaders (particularly Slashdotters) talk about how much they hate Sun in one breath, and then including OpenOffice among the free software that's going to supersede Sun in the next.

    Without Sun, the OpenOffice project would undoubtedly continue, but it wouldn't continue nearly as fast. Sun is confused, but I think they'll eventually come around and realize that mainstream computing will eventually come down to just Windows and Linux. (Perhaps they'll lose their schizophrenia about Linux when they fire Scott McNealy, who knows.) But we need to remember that free software doesn't just materialize out of nowhere; it has to be created and maintained by actual people. Some of the best software out there is created by hobbyists, but with something as complex as a complete office suite, it does help to have a big staff of full-time developers working on it.

    I challenge you all to stop mentioning Sun in the same breath as Microsoft, and instead try to figure out better ways to achieve Sun/Linux synergy.

    --
    Tired of FB/Google censorship? Visit UNCENSORED!
  19. Use it to promote it... by stretch0611 · · Score: 5, Insightful
    I've started to do some free lance computer work for small businesses. I promote linux by using it. When I built an application for a local mechanic I used an Apache/Linux webserver with a MySQL database and I installed Mozilla on his windows clients.

    He very happy with my software, Mozilla, and the server. He is also happy with the overall performance and the fact that the server has not crashed. Of course I also gave him an estimate of how much everything would cost without open source. Needless to say he likes open source now. Not only does he like it, but his employees see the benefit and they learn that free doesn't mean worthless.

    Even getting a small business to use open source helps a lot to promote it because every employee that uses it gets comfortable with it and has some exposure to generate marketing buzz.

    --
    Looking for a job?
    Want your resume written professionally?
    DON'T USE TUNAREZ!!!
  20. "Have we missed the boat?" by JessLeah · · Score: 5, Insightful

    "Yes."

    More seriously... not even my boyfriend will touch Linux, because he can't play his Windoze-only (and/or Win-and-MacOS-only) games on it. He's not willing to touch an emulator. He doesn't want to use a piece of software that makes finding user-friendly software difficult. (Sorry, to you and I, 'bash' or 'grep' is user-friendly. Not so to him.) He doesn't want to use a piece of software that is so incredibly inconsistent that there is NO ONE WAY TO SET UP A NETWORK INTERFACE. (If you're using a shell, do it this way; if you're using Red Hat 8.x or higher, do it that way; if you're running Mandrake, do it this way; if you're running Debian, hack it your damned self cuz you're "supposed" to know how, etc. etc. etc.). And so on and so on. I love Linux as much as the next geek, but we REALLY have missed the boat. Mac OS X has already done more for open-source software in the real world of Joe Sixpack than Linux (and even *BSD) will ever do, in my opinion. I could be wrong, but that's how I feel on the issue.

    Joe Sixpack couldn't give a good god damn about ideology. To him, ideology is something you learn in Church or in Ethics classes, and has nothing at all to do with software (or computers in general). To him, the notion that software can be "free as in speech" sounds like a ridiculous, out-of-context anthropomorphization, like saying "My car likes it when I pet the dashboard. See? It's purring!".

    And as for "free as in beer", which most OSS/FS also is? To Joe, Windows, Office, etc. are all free as a flock of birds, since you either (A) get them free with new computer, (B) can download them off of KaZaa, or (C) mooch a copy from a friend or family member.

    The ONLY way that OSS/FS will ever make headways into Joe Sixpack's life is if (A) it plays all of their games (or as many equivalently good AND POPULAR games), (B) it supports ANY piece of hardware you can buy, including WinModems, WinPrinters, WinWebcams, WinDildos and WinKitchenSinks, (C) things are consistent (which probably won't happen so long as there is more than one distribution) and (D) it STILL manages to be more stable and secure than Windows.

    Oh, and it has to look and act just like Windows, too, or he'll say it's "too hard". I'm serious. I've had people tell me that Mac OS (or Mac OS X) is "hard", simply because they grew up in a Windows household, and familiarity breeds a false sense of intuition.

    Not to be depressive, but... well, this is your wake-up call...

    1. Re:"Have we missed the boat?" by Bugmaster · · Score: 4, Insightful
      Right On.

      I just happen to be one of those clueless Joe Sixpacks out there, and I completely agree with you. Ok, so I do understand the ideology behind open source; and I would like to see truly free software to take hold of the market. However, to me, my computer is primarily a tool, and secondarily a toy. I use it to make my employers happy so that they pay me money; I then invest some of that money into games. For me, the computer is not a political platform, a hobby, or a lover. I do enjoy programming various things in my free time, but I am not going to waste all day fucking with my computer just so that I can install a network card.

      Currently, Windows XP makes a better tool (and a better toy) than Linux (any distro). Windows XP is consistent, it supports all my hardware, and it's reasonably easy to use. Linux is none of these things. Until Linux improves dramatically (or until Windows worsens dramatically, due to DRM), I'll stick to XP. I'm sorry, but that's the way it has to be.

      --
      >|<*:=
  21. Re:Jesus by gilesjuk · · Score: 3, Insightful

    Average joe will use what their PC comes with preinstalled. They aren't going to know how to or want to change their OS. Unless of course a more knowlegeable friend or relative does it for them.

  22. Remember "Find a need, and fill it" ? by LazloToth · · Score: 5, Insightful

    I have a quick observation that comes from demonstrating Linux to such disparate folks as a VMS database admin, an intelligent, 68-year-old man who remembers when he first saw an electric lightbulb, and an 18-year-old who grasps anything having to do with computers in seconds.

    And the observation is this: Linux on the desktop does not give current users of Microsoft products anything that makes them want to leave the Microsoft world. Even the price argument fails, because people of even moderate means will tell you that the cost of a "loaded" PC isn't prohibitive. The 68-year-old said it was too much trouble to learn a new way of doing things, particularly if it meant not having Office and IE. The DB admin said it looked interesting, but she wasn't impressed with the availability of front ends for MySQL and Postgres. And the 18-year-old asked what games were available.

    Friends, we should not be looking for mass adoption. Linux on the desktop is for inquiring minds, people who want change. Most users out there just want it to be easier or faster than it presently is - - scary, considering a blindfolded monkey could operate the Windows GUI. Can we fill a need for these people? Can we make it easier, and faster?

    --


    It's only funny until someone gets hurt. Then, it's hilarious.
    1. Re:Remember "Find a need, and fill it" ? by nickgrieve · · Score: 4, Insightful

      considering a blindfolded monkey could operate the Windows GUI

      BINGO!

      People want a computer to do things, they buy a PC for what they can do with it, not (like us) because of what it is.

      Jo Six-pack does not want to learn how to mount disks FFS. We (/. crowd) are mechanics that love cars, Joe Six pack just wants to drive to his destination in a safe and reliable fashion, He does not care for bolting in his own seats...

  23. Re:How to buy open source software... by NanoGator · · Score: 4, Insightful

    "Why would I want to buy something that I can get for free? "

    Here's a list of typical reasons:

    - Convenience: If you pay $100 for an OS and the company makes sure it's available in stores and/or on a website with really good bandwidth, then you get more faster. Example? Go to Microsoft.com and download something. When my company had a 7 mbit connection, MS's site was the only one that maxed it out. That's an extreme case, though.

    - Support: You can pay a support team to keep you up and running. That's been mentioned, though.

    - Development: They want you to keep spending money on them, so they keep doing new things to keep you interesrted.

    - Media/Packaging/Manual: Well, you don't want to download again, right? Packaging's not such a big deal, but at least you can keep track of where you can buy it should the need arise. And, face facts, Linux needs a manual. A big one.

    Did I miss anything?

    --
    "Derp de derp."
  24. Free as in what? by bons · · Score: 2, Insightful

    Unfortunately, it's been my experience that too many programmers and users think Open Source really means "free as in beer". Too many of them don't even understand the difference between BSD and GPL licenses. And what I find amazing is that there is no one selling a service or writing books devoted to training employees and mangers about all the difference licenses and their obligations.

    If it was just a question of Apache or BSD licenses, I think people would be as quick to adopt as they are to share music files, but the GPL is a lot more scary than even Microsoft's EULA. You pray to God no programmer in your shop has tweaked something GPL in order to make a project work. It's one of those cases where you would be a lot happier if they didn't have access to the source.

    Now we know why this is, Slashdot programmers want to protect their intellectual property rights from Microsoft even more than the RIAA wants to protect it's copyrights from Slashdot programmers. And that's perfectly understandable. But it makes for slow adoption. When the very act of bugfixing a GPL project on your spare time, may make some other code of yours "derivitive" of that project, you have to ask yourself if being able to see the code is a good thing or not.

    So Corporations treat Open Source very carefully, and as a result people treat it very carefully at home. After all, it's very hard to trust people for whom distrust seems to be a second nature.

  25. Re:But Windows is $200 retail by RealBeanDip · · Score: 4, Insightful

    "The average user gets it for free with the computer then upgrades with a friend's copy."

    The "average users" that I know think that WinXX is part of their computer. The concept of an operating system upgrade is beyond them. They think they buy a new computer if they want an upgraded copy of WinXX.

    I'm not kidding.

    Furthermore, they think MS Word and Excel and IE is part of that same "package."

    --

    You know you're a geek if you've ever replied to a tagline.

  26. Re:I don't know about selling... by LrdHlmt · · Score: 2, Insightful

    Just having to run ANYTHING from a command line for a user who hasn't done that EVER is annoying. The would simple look at you puzzled and comment on "what a crap this is if you have to do that to mount/install/configure anything"..

  27. Lots of support ..... for lots of problems. by simetra · · Score: 2, Insightful

    Yeah, thousands of geeky people who each build their own app using their own version of whatever, which, in order to use, requires half a dozen other things. Sure, they're all free, but to download, compile, install, all these pre-requisites for whatever, is a major pain in the ass, even for a geeky person. Just the other day I decided I wanted the latest version of the gimp. So, I downloaded it and started config. Oopsy-Daisy! Need gtk-perl. Ooopsy-Daisy! Need atk, glib, and something called pango. Go figure. So, after downloading, untar/zipping, configure, make, make install all of these... Ooopsy-Daisy! The gtk Makefile has something wrong with it so it doesn't find the *.o files. Solved by copying from install root to subdirs. Whew! Now, after all this crap, I was able to get gimp made and installed. Yay! It was free! And sure, it's a good program, but could my mom do this? My grandma? Joe End User? Should they be required to? There's just too much fragmentation, too many dependencies on 3rd party libraries. Building and installing anything is such a pain in the ass that it's usually not worth it. KDE is getting better, but I've resisted installing the latest version because I don't want to go through that song and dance again; You need this. Download here... oh, for this, you need this, download here. Oh, for that, you need this, download here. The nice thing about MS OS/apps is that you have your installation, and when you install software, the installer installs whatever it needs. You don't have to visit half a dozen ftp sites to build the prerequisites for whatever you want. As much as I like Linux, until there are fundamental changes in the way this works, it's really not going to be something that REAL people want to use.

    --

    "Would it kill you to put down the toilet seat?" -- Maya Angelou
    1. Re:Lots of support ..... for lots of problems. by MuParadigm · · Score: 2, Insightful


      This is a valid complaint. I know a number of people who switched from Red Hat to Debian over this. Of course, they're all computer literate and use standard equipment (no wireless keyboards and mice, for instance).

      The Debian install is confusing for Joe Average. Han Knopper prefers to keep the Knoppix installer a "secret" feature, because it's not well-tested yet and it's a feature he is not overly concerned with.

      Joe Average just wants to install it quickly. He probably doesn't even know about Debian or Knoppix, but maybe he's heard of Red Hat or Mandrake. So he installs one of them, and, later, when he wants to upgrade a piece of software or install something new off the web, ends up in dependency hell.

      Sure, he could get Lindows, which *is* Debian based, and use either apt-get or Click & Run, but the cost of Lindows and Click & Run is much higher than Red hat or Mandrake.

      So, basically, a lot of people who *try* GNU/Linux are going to get fed up with it until: A) RPM dies its quick and deserved death, and B) a graphical package management tool that *works* (maybe Synaptic?) becomes standard on all of the *major* Joe Average distributions.

      I'm not saying that Portage, Tar-gaz, or Pac-Man should go away. I prefer these types of tools in a lot of ways. But Joe and Jane Average want their software installed as easily as they install screen-savers and Bonzai Buddy on Windows.

      I honestly think the increased support for USB 2.0 in kernel 2.6.x, when it goes to stable, is going to help relieve a lot of install issues for users and that we'll see desktop Linux adoption increase dramatically. But until the dependency hells (and driver issues, as well) are resolved, a large number of users interested in GNU/Linux, or Open Source in general, will get frustrated and blow it off before they even give it a fair try. In their minds, and rightfully so, if they can't easily install the tools, games, and doodads, they want to use, they've already given it a fair try and it didn't measure up.

    2. Re:Lots of support ..... for lots of problems. by javamutt · · Score: 2, Insightful

      I would argue that they don't have to take this route. When I installed linux on my workstation gimp was included. Had it not been I culd have obtained a fully working version of it as follows: # up2date --install gimp Done. Hmmm... I don't think I can do that with Windows XP. The only time the compilation apprach is required is when you need a feature which hasn't made it into the mainstream releases yet. At which point you actually have an option. The option isn't for everyone, but at least it's there. Paired with a reliable default, choice is always a good thing.

  28. PHB's want support by BigBir3d · · Score: 2, Insightful

    In house development makes the company rely on the people that developed the custom solution. Problem with that is most IT people don't stay in the same job for more than 2 years or so (until reaching a certain status). With a outside purchased product, there is a safety blanket; someone to call.

  29. Does it matter that users don't understand? by strider3700 · · Score: 5, Insightful

    Maybe I've just grown tired of hearing people ask when linux will become mainstream. I no longer care if it does.
    I used to sell customers systems with an OS that cost way too much for what they got(no not an MS product) We developed using tools that cost a hell of a lot and didn't offer much more functionality then syntax highlighting. The systems just up and crashed at times and noone could explain it.

    The customers eventually got mad about the stability of the system. So we're replacing it. Linux, Mysql, php, apache and a whole lot of custom modules.

    So far in testing the users are much happier, the developers are happier and the over all systems cost far less which we directly pocket as profit. The customers could care less that the system is built on free software, they just need it to work.

    Does it really matter if grandma doesn't use linux at home? In the early days it didn't matter that noone used linux for anything. People still made it and now it's useful, that will never change.

  30. Re:I don't know about selling... by Anonymous Coward · · Score: 1, Insightful

    "KDE started up fast, and I was able to hop in and start doing stuff. Did a little web browsing, and it worked great.

    I logged onto IRC using XChat, and eventually one of my friends helped me get my windows drives mounted"

    This above paragraph you wrote, shows that SuSe did something right. The real problem was you did not call Suse for help, Suse has some of the best tech support around, and if you bought a retail copy, you had free tech support for x amount of days.

    In KDE right click the desktop, choose "New Harddrive Device" choose the windows partition you want to mount, click "OK".... you now have a desktop icon for that device.

    Of course, I am, a die hard RedHat Gnomer!!!!

  31. Re:I have a question by SiliconJesus101 · · Score: 2, Insightful
    How do I afford to do all the free PC repair and cleanup work for my friends and relatives and still pay my bills?? How do I afford to help one of my friends move and still pay my bills?? How do I afford to waste time playing video games and still pay my bills??

    For many people, free software coding is a labor of love. They do it for the sheer enjoyment of coding and for the sense of giving something to the community. Hell, I'm one of those sick bastards that loves setting up servers more than playing video games; for all my friends I'm pretty much the free server guy. If I had the attention span to program, I would probably be included in that group of people that work full time jobs, compile code as a hobby, and give it back to the community.

    As for the root of your question....i.e. making a living, It can be done and has been done by many people. I think the side to make money in free software has and always will be in setup, support, and packaging.

    --

    "The strong will do what they want, the weak will do what they must."
    -Thucydides

  32. Re:How to buy open source software... by TheRealSlimShady · · Score: 3, Insightful
    How about to support the developers that work to make your 'free software' in their spare time.

    How about they get something called a job? A lot of people have one, they work for someone who pays them to do so. Of course, the person that pays them to work must have a business model that doesn't involve giving away what their employees produce. If they're stupid enough to give their work away for free, I'm greedy enough to take it.

  33. Re:How to buy open source software... by cheezit · · Score: 2, Insightful

    Go figure? Like it or not, the management responsible for the long-term maintainability of the solution may feel that software development is a distraction from making widgets, selling widgets, or whatever the business purpose of the whole outfit is.

    That's the attitude of the management at a place that I have worked, and I can't blame them; in some ways it is a self-fulfilling prophecy. When you have hack developers who screw up simple intranet web sites, why would you buy off on an ambitious project that required expertise in an open-source toolset?

    --
    Premature optimization is the root of all evil
  34. Re:Open-Source Distro for Windows! by core+plexus · · Score: 2, Insightful
    Already been done.

    It's called Knoppix Just put in the CD, reboot, and there you are, a full running Linux distro, and if they get scared they can just reboot. It doesn't change anything on the machine.

    I tried it awhile back, and right off it found everything, and I connected to the 'net with no hassles. I actually like it better than my current distro, mandrake.

    -cp

  35. Missed it totally by pixelgeek · · Score: 2, Insightful

    Especially if you're going to continue to refer to the overwhelming majority of users with terms like "Average Joe", "Joe Sixpack" and some of the other "amusing" terms I've seen on /.

  36. Why should we bother? by Sage+Gaspar · · Score: 2, Insightful

    Here's the bigger question: should we even try to sell Linux to the average Joe?

    Sure, it may be more secure. But is that only until the masses start moving in that direction and warrant it more attention? Furthermore, the average Joe thinks that every fatal error and delayed pop-up ad is a virus, given the state of paranoia and misinformation out there right now. I don't see Linux alleviating those concerns, or making them any less stupid (i.e. downloading .EXE files off of Kazaa, or its Linux P2P equivalent).

    Sure, it may have great compatibility that's getting better all the time with emulators and such. But is that any consolation to the average person that wants everything to run out-of-box and is confused by options and settings that aren't explicitly explained every step of the way?

    Finally, sure, it might get more user friendly, but it's never going to be Windows. When I teach people how to use computers (mostly older folks), I always try to teach them a simplified version of what's going on when they perform an action using relevant analogies, rather than just telling them to click on the Start menu and scroll up to Programs. My thinking is that if you actually understand the basic processes that are going on, computers are essentially demystified and become simple tools rather than theoretical gadgetry removed from reality.

    Most of them don't want any part of it. They just want step-by-step instructions that will work every time, reliably, and quickly. They want to know that double clicking on Internet Explorer will open up Google (which I have conveniently preset as the initial page) and let them search the Internet, or that if they want to type stuff they double-click on the Word icon I conveniently set up on the top-right of the desktop. If this changes just one bit (i.e. they accidentally dragged the Word icon to the bottom-right of the desktop), I will assuredly be getting phone calls. Getting out of their familiar behavioral methodology with Windows would be very time consuming and probably not worth the money that's saved by going the Linux route.

    And even more seriously, it breaks the golden rule of never, ever messing with command prompts and complicated looking jargon. I have enough trouble convincing them that clicking OK to a licensing agreement or deleting a Word file won't wipe their hard drive.

  37. Re:How to buy open source software... by MrRage · · Score: 3, Insightful

    The biggest confusion is of course the meaning of free. We've all probably heard the "free as in ..." statements, but we've got to admit we mostly like the "free as in beer" part. It's hard for people to shell out the clams for "closed" source software (I wanted Mathematica until i learned it was $1600), that's why "piracy" is a big thing. The question really is can we sell the "free as in speech" part to the average Joe?

  38. Re:How to buy open source software... by Afrosheen · · Score: 2, Insightful

    Ultimately what people trying something new need is support. This applies to damn near anything in life. The fear of the unknown and the 'oh shit, what do I do now' feeling are 2 things people don't like and will usually hold them back.

    Now, if you can be the friendly neighborhood Linux geek, people around you may get turned on to a good OS. They may require some support, they may ask (stupid to you) questions, but that's the way it goes. You just might learn something if you're not careful.*

    *stolen from the Fat Albert tagline :)

  39. Re:But Windows is $200 retail by minusthink · · Score: 5, Insightful

    dear jerk,

    one thing is certain, you (and people like you) do exist. i have to deal with people like you everyday at work, and I'm really sick of it. I work at an ISP tech support center. All my coworkers call these people idiots because they don't know what a mail server is or how to activate their webspace and ftp to it. Besides the admins and maybe one other person at my job, I am the only one who knows anythign more about Linux than how to use KDE. Does that mean my coworkers and friends are idiots? Answer = no.

    does a air conditioner repair (wo)man look down on you because you don't know how it works, or know anything about it, besides the very simple UI. When you want a more powerful unit, do you buy a whole new one or learn how the thing works and upgrade it yourself.

    why do you look down on people because they don't know everything you know about computers. why should they, it's not essential, or even enjoyable to most. people only use them because they are convienent and ideally, more efficient.

    yes there are stupid people. but people aren't stupid because they don't know anything about computers.

    In conclusion, stfu.

    Sincerely,
    a dissatisified customer.

    I post proudly, my opinion.

    --
    "when life gets complicated, I like to take a nap in a tree and wait for dinner" - Hobbes.
  40. Re:How to buy open source software... by Cecil · · Score: 2, Insightful

    Just as long as they're not running it under Windows. Windows is not at all optimized for handling 8 root-level windows, particularly when one wants them to all be 'on top' at once. It quickly becomes frustrating to deal with.

    Perhaps an MDI would work better for the Windows port (Hi Photoshop!)

  41. It is the support that matters by JavaPriest · · Score: 2, Insightful

    Larger organizations don't care about who is selling open source software (most of it can be freely downloaded from the Internet anyway) but they DO care about who is going to give support for the product afterwards.
    So I think the questions should be "How to support open source software", from a services point of view.

  42. Re:How to buy open source software... by dcuny · · Score: 3, Insightful
    Why should I pay money to support their obsolete business model? Adapt or die.

    Selling software isn't an obsolete business model by any means. We just happen to be at a point where a monopoly has managed to continue to charge an obscene amount of money for what should basically be a commodity item.

    You sound like the people who thought that the Internet presented a "whole new paradigm" and that the old business models were obsolete. Turns out they were wrong, and that eventually the dotcom boom turned into a speculative bubble.

    The core of what's happening with Open Source is a response to classic market pressures. Office suite software should be dirt cheap by now, not priced at an obscene $300. Heck, it's not just Microsoft - I saw WordPerfect Office at my local Fry's for $300. What are those people smoking?

    The response from the market has been to say Screw that - I'd rather write something that people can use for free than keep paying these obscene prices. (In the case of OpenOffice, Sun was also obsessed with finding a way to do some damage to Microsoft.)

    The fact that you use software shows that it has some value. Money represents a convenient way of measuring that value. Many of use are willing to pay full price for a new Linux distro. Some are not, and purchase a cheap CD from a second hand retailer. Others are really really cheap and download it for free on their DSL connection. (The fact that they paid $50 a month for a DSL connection shows that the software has value, even though they are too cheap to pay directly).

    If the market were running correctly, much of this commercial software would be far cheaper than it is. It wouldn't be worth the time it takes to write an Office suite. Heck, much of this software should probably already be commodity items, sold at no charge.

    Open Source software won't eliminate commercial software. But it will make it painful for software companies that try to screw consumers by overpricing their products.

    That's a Very Good Thing (tm).

  43. Speak for yourself. by jotaeleemeese · · Score: 2, Insightful

    I wanr Linux in as many computers as possible.

    Why?

    Because then I will find more hardware (not that I miss anything), more support (not that I need any) and more applications (I miss nothing at the moment).

    And because in such situation big companie would be forced to provide a better product and service, treating us like valuable clients and not like possible copyright infringers.

    --
    IANAL but write like a drunk one.
  44. Average Joe Opinion (for REAL) by holy_smoke · · Score: 4, Insightful

    Amen brother. Anyone who wants the "man on the street" opinion - read the following: If you REEEEEAlly want to win over the average joe and penetrate into the MS monopoly on the desktop, you HAVE to address (1) hardware compatability, and (2) ease of software setup, use, troubleshooting, problem resolution. 1st, backgrounders and qualifiers: I am a smart guy. I make almost 3 figures, I have a 4 year degree and am just shy of a masters. I work for one of the big computer companies. Our department's system admin reports to me. I hate microsoft's abuse of their monopoly. I aboslutely love the concept of Linux and open source. I use open office at home as well as MozillaFirebird. I have tried and tried again to use Linux as my primary OS both at home and work, but quite frankly its a big pain in the A$$. Sure the hardware detection is getting better all the time, and the software tools are improving as well, but 3 huge mountains still remain: (1) compatibility with MS networks, (2) support for cutting edge hardware, and (3) cutting edge software titles available to Linux (ProE, Autocad, Adobe Photoshop, Illustrator). In spite of everything you will try to flame me with please listen to this: I don't want to fsck with a command line to configure my PC - I want to click the dam menu and *bam* be done. I don't want to fsck with my hardware trying to get Linux to like it - I just want to plug the dam thin in and tell it where the drivers are (assuming it doesn't already recognize it). I want to be able to open the help center, type "setup samba" and have it provide step by step instructions not say things like "go to 1234.org and read the manual pages for more info" or "you may have to recompile your kernel". Quite frankly I don't give a rat's butt about kernels or .orgs. I want to use a tool and have it work. I want to buy a piece of hardware, plug it in, load the drivers from CD and use the dam thing. I will pay someone for that privilege. MS understands that, however evil their little hearts are. THIS is why Linux can't break the "average joe" barrier. I LOVE what you guys do, I DO want you do succeed. Please understand that the market you are trying to penetrate REQUIRES that you jump the above mentioned hurdles.

    --
    Is the juice worth the sqeeze?
  45. Mac OS X is GOOD for open-source! by lordDallan · · Score: 2, Insightful

    OK. You have two commercial OS's.

    First you have MS. They hate open-source software, they want to kill Linux, they won't make any products for Linux.

    Second, you have Apple. They like open-source, they use open-source, the need open-source. Without software like Apache, CUPS, GCC, Samba, etc. they're in trouble.

    I think average users need a commercial OS and the installation ease and large support infrastructure that a commercial software company can provide. So I support Apple as you consumer OS provider because they NEED open-source, and so they're going to support it and expose people to it. And avoid Microsoft because they HATE open source and will do everything they can to belittle it, cripple it, and eventually destroy it.

  46. NONE of that stuff is free... by JCMay · · Score: 4, Insightful

    So you're advocating that open source authors get paid from either locally-collected (as in the case of libraries) or nationally-collected (as is the case of NPR and PBS) taxes?

    Or that they should have their software, for a two-week period every six months, interrupt what your doing every few hours with modal dialog boxes that block your work until you pledge more money (as PBS and most public radio do)?

  47. Re:Good for you. by Bugmaster · · Score: 2, Insightful
    You make some very good points:
    I in the other hand invested a bit of time to learn Linux... I know that if I need a new network card I should buy a supported one which will be recognized automatically... Knowledge is power, and this exemplifies it perfectly: you have delegated knowledge into others...
    In other words, you are willing to invest vast amounts of time (learning Linux, researching cards) and money (buying aforementioned cards) in order to support your political/ideological platform (information wants to be free). This is a perfectly valid choice; and this is the niche Linux currently occupies. The original post, however, mentioned some ways in which Linux can get out of this niche, and into the major market.

    As I said earlier, I don't see my computer as a political platform; and I don't have all that much free time (or free money for that matter). Hence, Linux so far is not for me. Of course, when the new-and-improved DRM comes along and cripples Windows, I will probably switch to Linux, because dealing with its inconsistencies and bugs will become cheaper (in terms of time as well as money) than trying to crack the DRM.

    I think I'll have to disagree with this point though:

    Oh yes, and when I want to play games I go and a buy a 2nd hand console, which is much better suited for the task and does not demand outrageous hardware upgrades with each new game that comes into the market.
    Unfortunately, this is not really an option for a gamer such as myself. I like my games to be involved, pretty, and multiplayer (massively multiplayer if possible). I also like having a keyboard and a mouse as the input devices. Currently, none of the major consoles can quite satisfy these demands. The one console that comes close is the X-Box, but I already have a PC, so I don't need a PC clone on top of it. And presumably , you would not want to support it as well, seeing as it comes from the Evil Empire.
    --
    >|<*:=
  48. Folks, we're going about this all wrong! by Phoenix666 · · Score: 2, Insightful

    I find the easiest and most effective way to explain OSS and why Linux is great is to liken it to a collaborative scientific project like the human genome project or the race to cure cancer. The public has been conditioned for years by movies, tv, and print to wrap their heads around the idea of thousands of scientists in white lab coats using their enormous brains to create things that are great for industry and humanity. And to some extent the public has come to grasp that that's how the Internet itself evolved. So if you tap into that image of hordes of geniuses working for humanity, the reaction goes from "Huh?" to "Wow."

    Then you show them quake playing on your linux laptop and hey presto! Instant convert.

    However, as a footnote, folks, linux really, really needs to become easier to install/uninstall new programs and to configure if we really want the average Joe to buy in completely...

    --
    Do what you can, with what you have, where you are.
  49. Adios, Amiga by metamatic · · Score: 2, Insightful

    It actually reminds me of the ol' Amiga days, where you couldn't easily buy apps off the shelf, but you could get dodgy compilation disks from the guy across town, with screeds of apps on them. That worked for me, but no good for Joe Public...

    Well, it worked for you until all the commercial software companies stopped developing Amiga software because nobody bought legal copies. Then it was adios, Amiga.

    --
    GCHQ Quantum Insert installed. If only our tongues were made of glass, how much more careful we would be when we speak
  50. Re:OpenOffice. Sponsored by Sun. by javamutt · · Score: 2, Insightful

    Just for the record I'd like to point out that Sun uses StarOffice (OO with a few tweaks) as their corporate standard office environment. Something that is "slow and buggy" wouldn't hang for long in that role.

    I have used StarOffice for numerous large technical manuals as well as standard day to day office work, and overall find it to be reasonably fast and stable. Bottom line here is that modern software often requires modern HW whether you are on M$ Office or OO. Remember, OO isn't designed to beat wordpad, it's designed to go head to head with Word. As much as I don't like M$, they have a strong incumbant.

    Regarding the learning curve, I'd ask the question: "How long have you used MS Office?" Most people who argue the learning curve are trying to use OO in the same way they have used M$ Office for *years*. I hardly see that as a fair evaluation. Try working with the manuals, asking questions in newsgroups, etc. In my experience, the only thing that required "learning curves" was understanding OO's implementation of page/chartacter styles. The rest was a breeze.

    Why should you bother? Because innovation requires change. Because competition is good for everyone in the marketplace, and competition breeds innovation.

    You also mention that M$ compatibility is lacking in KO... Keep in mind how significant that issue really is. In order to for an office program to be a viable option in the business world it needs to interoperate. Period. As much as I hate to say it, the office arena is still dominated my M$. I receive M$ files from customers all the time, and never have to call them back asking them to change the format. It's seamless.

    I'm *not* making any statements here about the quality of KO - I'm sure it's excellent. My point is that in the scheme of things what matters is the ability to communicate outside of your workstation / house / etc. In the real world, M$ is the spoken language to this day.

    I'm thankful that Sun paid good money for it, and thankful that Sun has contributed it to Open Source. This is the kind of competition that the industry needs to get prices competitive again. Sun invested a lot of cash to make this happen, and that kind of play shouldn't be taken for granted.