Nintendo And Europe - Not Best Of Friends
Thanks to C+VG for their report revealing that Nintendo's e-Reader device for GBA will not be released in Europe. This official confirmation from Nintendo comes after "e-Reader was [originally] confirmed for Europe back in May", and adds to the pain of European gamers still waiting for the multi-language PAL version of Animal Crossing for the GameCube, despite the fact the PAL Australian release is now announced for October, and Aussies still get the e-Reader. Why does Nintendo continue to give consumers a raw deal in Europe?
I'm sure there's a "cheese-eating surrender monkey" joke in this somewhere, but I'm not making it.
I blame the French.
-Dipster
1. more liberal laws concerning reverse engineering. this could have affected the e-reader decision specifically.
2. less perceived market. this could affect the animal crossing decision specifically.
both of these come down to "risk" for releasing a product. there are costs for releasing a product -- returns, bugs, shelf-ware, etc. it's the reason "Futurama" isn't coming to the Cube (and they can bite my shiny metal ass over that one) -- the perceived risk for releasing the product was too high for the perceived rewards.
MORTAR COMBAT!
I'm not saying liberalism or Europeans are bad (except the French of course), but Europeans tend to be very liberal and anti-convervative when it comes to make a decision. Which is usually the cause for so many arguments and disagreements between the US and Europe as well as the UN.
Okay, does anybody realize that Europe is one of the most multicultural areas of the world and the AC is highly based upon the culture of the users playing it? I mean do you think that everyone in the world celebrates Thanksgiving and the 4th of July? It takes time to taylor the culture in AC. This tayloring not only includes the holidays but the items too. Not only that, they would have to make it multilingual (not everyone in Europe speaks English). However, in Australia they do speak English and they only have to change/add a few holidays here and there. So, I don't think it's a personal beef with Europe. I just think Europe is a little bit more complicated place than other areas, which would take more time to produce a game for them.
I'd say the reason is really quite simple. It takes more effort to localize a game for Europe than it does for North America simply because of the video standard (although I'm presuming that it might be difficult to get shelf space in some countries without the game being in their native languages, I've never bothered to actually check that). So, since releases started out sparse and late, just about any European who really had an appetite for video games got accustomed to importing, which ended up cutting the sales on titles once they did get released, and now hardly anyone bothers with Europe at all.
While this is a rather short post, and therefore probably oversimplified and leaving out factors, I'd say that's the root of the problem. Especially given how little support some Japanese companies give to their American branches (*cough* Enix, who basically bankrupted their own subsidiary twice *cough*), it doesn't seem that far of a stretch that the additional hassle of video conversion was the straw that broke the camel's back.
Nintendo has no reason to hate Europe:
Multi-language?
Five main languages isn't that hard, really. You'd need five translators on the payroll. The appliances company I worked for simply used their marketing departments overseas to do the translation of their web sites and sent the translations back to the UK for input. I don't see how hard/expensive Nintendo thinks translation must be.
Different display format?
Aussies are quite happy with PAL as well.
Different regional legislation?
Slap on a blood patch for Germany. Hang on, Nintendo haven't had any blood in their games in the UK since they begun. They haven't been censoring us have they?!
Different cultures
This argument I simply couldn't buy. Tastes are different everywhere. UK tastes are different to US, US is different to Japan. I can't name one country that has radically different games they enjoy than the rest of Europe.
There are only two answers. Nintendo is incompentant in Europe and arrogant towards Europe. It has always given Europe the shaft; it's not a new idea for them. Seeing as all the excuses they could come up with are as thin as Japanese paper walls, I have to say that the split must be 50:50 between the two issues. They don't need Europe, they're only the third biggest games market. They're a company trying to save cash, when in fact they're pushing themselves further over the edge by cutting out a major territory. Their business plan consists of: "If it ain't no work to convert, then ship it 6 months later and clamp down on importers in the mean time!" No joke, they sent cease and desist letters to all importers last month trying to get them all to stop selling the games that Euro Nintendo users want but can't get.
Total. Bloody. Genius.
It has something to do with most the fact that over there retaliers are dumping their GameCube inventorys and are no longer restocking or selling them.
If they are not selling to well it might not be worth their time and money to bother making and releasing it.
.::: Localisation is hardly the problem. EA, Sony, Microsoft they can all handle multiple languages and the like. The problem is that Nintendo wants to do all of that internally. Whereas their competition hires other companies to do that for them. I also don't know why on Earth some people here wnat to take politcal reasons into consideration. The usual route for a game to be released here (Europe) is to be accepted by Japan as well as America. After those releases, the game is usually evaluated, in which they make judgement how it will sell in Europe and release it accordingly. (we've had two exceptions to that; Doshin the Giant and Shining Soul (GBA)). WHY ON EARTH they want to release both products in Australia and not Europe is beyond me however. Not only does Australia practically hate the GC (it's simply not selling at all there), it's ALSO a PAL territory. We get parallel imported Australian titles in the shops here, which simply work, so we'll get AC eventually anyway. However all of this has caused some strong comments concerning Nintendo. Just about everybody on forums and such that I know of and like Nintendo have condemned Nintendo of Europe for this. Not about AC being released in Oz so they can eventually get their hands on it, more that Europe was just skipped altogether. Whatever the reason might be I hope Nintendo really thought it over. Because when even your most dedicated fans turn against you it might become very difficult. In related news; EyeToy sales have risen above both Pokemon sales for the GBA.
Well, this is just the most recent installment in Nintendo's campaign to shaft us Euros! They've happily been doing it for 10+ years, so it shouldn't really come as a surprise to anyone. Why they do it, I'm not sure. It's probably just the good ol' German censorship laws, localization (and most of us could do without localization, thank you very much), stuff like that.
...but anyway, my point was - Nintendo have always been doing this, they will continue to do it, and the best you can do is try to work around it. It sucks, really; they make the best consoles, the best games, but their business decisions sometimes seem to be made by monkeys.
Knowing this, as soon as the cube was released in the US (more than half a year before it hit our shores, how's that for a warning sign?) I imported myself a JAP/US cube. Yeah, it's sort of a hassle having to import all my games, but there's a thriving industry that's realized you can make a buck off this region bullshit. So now I'm a proud owner of Soul Calibur 2, F-Zero GX, Winning Eleven 6 and Mario Golf, neither of which are even CLOSE to releasing in Europe yet. Hell, WE6 probably won't even go outside Japan, seeing as footie games aren't very big in the US.
Nintendo doesn't hate Europe. They aren't releasing it STRICTLY for financial reasons. If the installed base for GameCube or Game Boy Advance doesn't warrant releasing the peripheral in Europe, then they won't release it.
... it has nothing to do with how Nintendo "feels" about Europe. It was a business decision, just like everything else they do. They focus on Europe last because they ARE the smallest of Nintendo's markets, and requires a great deal more work. Work that's REQUIRED by the EU. Want to blame someone, blame the EU, because they're the ones that cause all your delays.
So please, save the drama for your mama
for being caught and fined for operating an illegal price-fixing cartel.
Perhaps this is why they give Europe the cold shoulder. Because they don't have the freedom to shaft consumers financially, they're trying to convince consumers to pay higher prices anyway by starving the kiddies of their latest family-friendly fix until the pester-power meter builds up to MAX.
Does my bum look big in this?
Europe has heavy taxes.
Really it's not worth it to translate 5 different languages and all this extra crap just for a couple thousand in sales. Europe doesn't buy enough games to make it worth while.
Australia, too.
"Multi-language?
Five main languages isn't that hard, really. You'd need five translators on the payroll. "
No, you'd need 5 translators plus 5 vetters (to check the translations) plus you'd need to localize all the various holidays, etc, and make sure no implied situations are missed which would offend certain cultures.
Look at European Telivision. It's a lot more than a language tranlation and some video format that makes or breaks a game in a market as diverse as Europe.
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Internet Explorer (n): Another bug -- that is, a feature that can't be turned off -- in Windows.
This has happened before, Nintendo released the game "Terranenigma" in Australia and Europe, yet it was never released in America. Although this is good for us Australians, I'm sick of getting games last in line. If i ran a Console Dev company, i'd release in Australia first, Japan second and america last... See how you like it.
To NULL or not to NULL.
C&VG has just done some backpedaling The Video Game Ombudsman
Wow what a change, we are actually getting games before Europe. Not just that, I was lucky enough to play F-Zero AX which is now in Sydney in the main arcade 'Galaxy' in the city. (and yes its fantastic). Has anyone in europe managed to get their hands on one?