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EA Uses ASCII Billboard To Woo Rivals

Lard writes "According to Canada.com, videogame maker Electronic Arts has posted a billboard using ASCII character codes in order to poach programmers away from rival Radical Entertainment's Vancouver offices - 'the billboard is only about 100 metres from [Radical's] head office' and reads 'now hiring' using ASCII, alongside an EA Canada logo. You can check out a better image of the billboard here ."

55 of 91 comments (clear)

  1. should be easy enough... by shaitand · · Score: 2, Interesting

    Any programmer of virtually any experience will know what it is when he sees it. As for non programmers, who cares?

    1. Re:should be easy enough... by Chelloveck · · Score: 5, Funny

      But what kind of weenie programmer would use decimal for cryin' out loud? Hex, baby, hex!

      Oh well, at least the billboard didn't start with "Dim msg As String".

      --
      Chelloveck
      I give up on debugging. From now on, SIGSEGV is a feature.
    2. Re:should be easy enough... by Anonymous Coward · · Score: 2, Funny

      But what kind of weenie programmer would use decimal for cryin' out loud?

      Exactly! I found it a lot harder to read decimal rather than hex too.

      They shouldda done it in EBCDIC just to confuse ppl ;)

    3. Re:should be easy enough... by zulux · · Score: 4, Funny

      Oh well, at least the billboard didn't start with "Dim msg As String".

      Clippy: It looks like you're writeing a program....

      --

      Moneyed corporations, non-working 'poor' and criminal prisoners are turning productive citizens into tax-slaves.

  2. Watch for this... by Bob+Cat+-+NYMPHS · · Score: 4, Funny

    We're going to see a bunch of posts in ascii, hex, and binary now.

    I won't post the dotted binary address of goatse, I'm too nice.

    1. Re:Watch for this... by cyb97 · · Score: 1

      Somebody should coin a goatse.cx law similar to Godwins law.

      If somebody mentions goatse, EOT (end of thread) immediatly and lots of bad karma, same goes for tubgirl and all the other pictures (even ASCII pictures, just to stay on topic here ;-) I don't wanna see when I'm eating breakfast and slashdotting at the same time!

    2. Re:Watch for this... by torpor · · Score: 1

      hey, i do the same, only my slashdot computer is installed 'under the tosscloth', hah hah!

      oh you poms and your funny senses of humor and things...

      --
      ; -- the corruption of government starts with its secrets. a truly free people keep no secrets. --
  3. ASCII: a language? by jpu8086 · · Score: 5, Funny

    "What has raised eyebrows at Radical is the fact that the message is in ASCII code -- a computer language in which numbers are used to represent letters "

    Thanks Joanne Blain. I never knew. One more thing added to my resume. Just the edge I needed in tumultuous times.

    --
    now supporting:
    cmdrTaco for president '04
    michael for oval office intern summer '05
    1. Re:ASCII: a language? by RevAaron · · Score: 1

      Well, it is a language in a sense. No, it's not a programming language, but Ms. Blain didn't claim such.

      I suppose it would've been better if she said, with a lisp filter on the sentence- "ASCII is a super cool computer codification of the letters and numbers we hu-mans use to communicate with each other and our cool computer counter-parts. yessss. you see, 65 translates to one letter and 128 to another! seeeee! it is so exciting!"

      yeah, that would've been better.

      --

      Working toward a usable PDA environment in the spirit of Newton OS: Dynapad
    2. Re:ASCII: a language? by cyb97 · · Score: 2, Informative

      It's just as much a language as ciphertext.
      ASCII is nothing but a way of transscribing text written with symbols that we like to call letters into text written with symbols that we like to call numbers...

      Deciphering that message (had it been a bit longer) is just as hard as dechipering a caesar-shift with a rotation of 13 (rot-13). ASCII is only a rotation of 65 for CAPITALS or 97 for minuscules.

      So I can't see why people have any more trouble with this than any other direct marketing.

    3. Re:ASCII: a language? by Chexsum · · Score: 1

      NO!

      --
      Pixels keep you awake!
  4. I agree, its lame by Chexsum · · Score: 2, Funny

    Its not written with hexadecimal notation .: its lame.

    --
    Pixels keep you awake!
  5. 72 101 32 104 by skinfitz · · Score: 5, Funny

    72 101 32 72 101 33

    1. Re:72 101 32 104 by Doom+Ihl'+Varia · · Score: 5, Funny

      What kind of geeks are you people? These are not valid strings! You forgot a terminating NULL (00)!

    2. Re:72 101 32 104 by Haeleth · · Score: 4, Funny

      Hah, just the sort of C-centric attitude I expect from Slashdot. Null-termination is the root of much evil. They're still invalid in the One True String Storage Method, but that's because they're missing the "length" byte from the beginning. :p

    3. Re:72 101 32 104 by egott · · Score: 1

      ?- name('What kind of self respecting geek uses a low level compiled language to convert lists of ascii codes to a readable string?',X).

      --
      There are 10 kinds of people: Those that understand ternary; those that don't; and those that don't care.
    4. Re:72 101 32 104 by mattgreen · · Score: 1

      >?- name('What kind of self respecting geek uses a low level compiled language to convert lists of ascii codes to a readable string?',X). X = [_G552, _G553, ...] Yes ;)

    5. Re:72 101 32 104 by Bazouel · · Score: 1

      what about Pascal strings ? :)

      --
      Intelligence shared is intelligence squared.
    6. Re:72 101 32 104 by Zathrus · · Score: 1

      While the poster did say "byte", most decent modern string libraries do store the string length at the beginning, generally in a 16 or 32-bit value.

      Take a look at C++'s std::string for a good example. NULL terminated strings are really godawful performance hogs. Avoid them if at all possible.

  6. That's not what it reads.. by ottawanker · · Score: 4, Informative

    'the billboard is only about 100 metres from [Radical's] head office' and reads 'now hiring' using ASCII, alongside an EA Canada logo."

    Actually, it doesn't read 'now hiring', it reads 'Now Hiring'.

  7. Would've been funnier.. by Anonymous Coward · · Score: 1, Funny

    ....If it were in binary.

    011010000111010001110100011100000011101000101111 00 10111101110111011101110111011100101110011001110110 11110110000101110100011100110110010100101110011000 1101111000

    Compliments of http://nickciske.com/tools/binary.php.

  8. I've seen this before by Yuioup · · Score: 5, Interesting

    I once saw an ad (during the dot bomb era) when a company was trying to hire Unix sysadmins, and it had a very very long command with echos and pipes and if you could decipher it then you could read who you could contact for a job interview.
    Pretty clever I thought...

    1. Re:I've seen this before by orkysoft · · Score: 1

      I saw billboards like that too, only IIRC they did mention the company that paid for them.

      --

      I suffer from attention surplus disorder.
  9. Re:This shit is news? All it fucking says is tsark by l0tu53at3r · · Score: 1

    wow, you're touchy.

    --
    ---Excuse the bad English, I'm American---
  10. Reminds me of an old Western Union trick by wowbagger · · Score: 5, Interesting

    Back in the days of telegraph, Western Union would get a lot of job applicants.

    In the waiting room for the job interview, there would be a clicking sound - the sound of a sender repeating over and over "If you can understand this, go through the unmarked door" in Morse.

    Folks who just sat there didn't get jobs as telegraph operators.

  11. Should have made it const. by Stele · · Score: 5, Funny

    There should have been a const in front. Otherwise someone could have come along and changed the 72 to a 74!

    1. Re:Should have made it const. by BMonger · · Score: 2, Insightful

      I'm cofused... Now Jiring? Or did you mean 72 to a 70? Or am I totally out of whack?

    2. Re:Should have made it const. by craig2787 · · Score: 1

      should be 70 I think, 'Now Firing' (no quotes).

    3. Re:Should have made it const. by Stele · · Score: 1

      Aw crap - yeah, I screwed up. It should have been 70. Not enough coffee error. :-(

  12. Glad it's not ASCII art... by mraymer · · Score: 1

    A quick glance at the article revealed that it was not ASCII art as I first imagined. When I read the headline, I immediately had a vision of a billboard looking a bit like TextMode Quake. I was most relieved to discover that I was wrong.

    --

    "To confine our attention to terrestrial matters would be to limit the human spirit." -Stephen Hawking

  13. Think I'd get the job if by mustangsal66 · · Score: 1

    I sent them my resume entirely in ASCII

    --
    Why worry? Each of us is wearing an unlicensed "nucular" accelerator on his back.
    Sig changed for readability by G.W.
  14. Inaccurate by Tom7 · · Score: 4, Funny

    But seriously, who programs in a proportional font?

    1. Re:Inaccurate by daeley · · Score: 4, Funny

      Graphic designers.

      --
      I watched C-beams glitter in the dark near the Tannhauser gate.
  15. It was harder in Yorkshire by nick_davison · · Score: 4, Funny

    But what kind of weenie programmer would use decimal for cryin' out loud? Hex, baby, hex!

    Programmers today! Whatever happened to binary? Why, in my day we were luck t' have ones OR zeros, and we had t' punch them in to little cards, in the snow! And when we got home, our Dad and our mother would kill us and dance about on our graves singing Hallelujah.

    And you try and tell the young people of today that ..... they won't believe you.

    1. Re:It was harder in Yorkshire by Zangief · · Score: 1

      Pfah! Ninary is for weenies!

      Back in my time we had only zeros!!

  16. Counter attack. by gklinger · · Score: 2, Funny

    Why doesn't Radical put up a billboard near EA's office that says char msg[]={69, 65, 32, 83, 117, 99, 107, 115, 0]; ? All's fair in love and video games.

    1. Re:Counter attack. by tyrecius · · Score: 2, Funny

      Because that'd cause a compiler error.

      --
      char a[]="lbiitgt l e \n\n\0";main(){for(char*c=a; *(short*)c;c+=2){putchar(*(short*)c);}}
    2. Re:Counter attack. by Chexsum · · Score: 1

      Nice - too bad they dont suck. ;)

      PS. I read that without looking up an ASCII chart.

      --
      Pixels keep you awake!
    3. Re:Counter attack. by tyrecius · · Score: 1

      The compiler would flag an error with that code. Sometimes known as a compile-time error or compiler error.

      --
      char a[]="lbiitgt l e \n\n\0";main(){for(char*c=a; *(short*)c;c+=2){putchar(*(short*)c);}}
    4. Re:Counter attack. by Wolfrider · · Score: 1

      --Not too hard, if you're running Win98 just open up Start\Run\command.com

      --Hold down the Alt key and use the numeric keypad, type in the number and let go of Alt between numbers. Just don't enter any 13's or 10's in case some j0k3r puts in "format c:"

      --
      .
      == WolfriderV6 == I'm willing to admit that *I just might* be wrong... Are you??
  17. My favorite by BoomerSooner · · Score: 1, Funny

    There are 10 types of people, those who understand binary and those who don't.

    All my computer nerd friends think it's clever and everyone else cannot figure out why it says 10! lol ;)

    1. Re:My favorite by BoomerSooner · · Score: 1

      10 is binary for 2. Duhhhhhh....

    2. Re:My favorite by Zoshnell · · Score: 1

      I thought it was 01 that stood for 2?

      --
      "Do you suppose that's why God lives in the Heavens? Because he lives in fear of His creations?" - Steve Buscemi
  18. Re:translation? by yamla · · Score: 1

    'EA Sucks'.

    --

    Oceania has always been at war with Eastasia.
  19. You know you're a programmer when... by Anonymous Coward · · Score: 2, Funny

    ..your first reaction to the .jpg of the sign is "I wonder if those are indeed the right ASCII codes? I better start writing some OCR code."

    At least, that was my first reaction. :-O

    Actually that was my *second* reaction. My first reaction was to click and drag to select the text so I could paste it into another window ("but what about the pole in front of the nul?").

    After a few hours refactoring I determined that simply typing them in "manually" would get the job done. So I wrote a Ruby program that would parse the text and make an array out of it.

    Then I subclassed Array so that the #to_s method would turn the decimal strings into Fixnums, and then they could be packed into a string, and I could then see the message.

    It was actually pretty cool, I just turned the curly braces into parens, deleted the stuff at the beginning before the first brace, and then eval'd the whole thing to get the array.

    God help me.

  20. Foolproof by SuperMo0 · · Score: 2, Funny

    If they added something that only VB people could read, and basically made it say "Fuck you", then it would be foolproof. *devilish laughter*

  21. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  22. EA's real statement by t0ny · · Score: 1
    "Come work for us- we will treat you just as well as we did Interplay and Black Isle."

    --

    Manipulate the moderator system! Mod someone as "overrated" today.

  23. No need for C... by OneFix · · Score: 1

    Just run the following command from a shell with Perl in the path...no need to compile source...

    perl -e "@values = (78,111,119,32,72,105,114,105,110,103); foreach $value (@values) { print chr ($value); }"

    1. Re:No need for C... by MiceHead · · Score: 1

      I'm a Python fan, myself:

      for c in [78,111,119,32,72,105,114,105,110,103]: print chr(c),

    2. Re:No need for C... by tuxedobob · · Score: 1

      I can't take a language seriously that doesn't have a switch statement. Or better yet, a reverse switch statement.

      <?php foreach ( array(78,111,119,32,72,105,114,105,110,103) as $i) { print chr($i); } ?>

    3. Re:No need for C... by HunterX · · Score: 1
      Of course, TMTOWTDI. =)
      perl -e "print map{chr}(78,111,119,32,72,105,114,105,110,103);"
      --
      - HX!
      if(!caffiene){sleep(now)};
  24. Insatiable...urges by luekj · · Score: 1
    Must...go...where....ASCII CODE tells me too!

    --
    Many Thanks,

    Luke

  25. Nope. by BoomerSooner · · Score: 1

    0 = 0
    1 = 1
    10 = 2
    11 = 3
    100 = 4
    101 = 5
    and so on.

    If you're running Windows open the calculator, choose scientific view, click the bin radio button (for binary) and type in 10. Then click dec (decimal) radio button and it will show you the related value (2).

    1. Re:Nope. by Zoshnell · · Score: 1

      I = Standing here corrected. Thank you for informing me!

      --
      "Do you suppose that's why God lives in the Heavens? Because he lives in fear of His creations?" - Steve Buscemi