Everyone Else Must Fail
As you would expect, there is more business than technology in the book, not to say that this is bad, but you'll find only the top slice of Oracle's business: sales, marketing, consulting etc. You won't find many discussions on how, why and which technology has been created or adopted by Oracle -- it's mostly how this technology has been sold to customers, and what happened afterwards.
Southwick covers nearly all of Oracle's history, starting with 1979 and up to mid-summer 2003 when Oracle launched its campaign to acquire PeopleSoft. The book's starts with a quote attributed to Genghis Khan ("It is not sufficient that I succeed. Everyone else must fail.") which Larry Ellison obviously likes and uses quite often. After a start like that, it's all downhill from there.
Larry Ellison is portrayed as a natural leader: visionary, extraordinary productive and effective. At the same time, he is the "supreme dictator," "extreme narcissist," "most controversial CEO," all this is combined to make "a grandiose, deeply flawed, yet extraordinary, human being." My favorite quote in this book belongs to Rich Hagberg (a management consultant). When he drives by Oracle's towers, he says, "I tell my kids that's where Darth Vader lives." This is not the book's only harsh definition of Ellison. If Softwar is an "intimate" portrait of Larry Ellison then Everyone Else Must Fail is definitely an "intimidating" portrait of him.
Oracle's culture is defined as "brutal, draining, and filled with potential pitfalls." The relationship between Larry and his subordinates, and what's equally important, with Oracles customers (the Oracle mindset is described as "use 'em and dump 'em.") Everyone is expendable, success must be achieved by all means, and everything is measured by how useful a person is to help Ellison implement his vision.
The list of dumped Oracle executives includes Tom Siebel of Siebel, Craig Conway of PeopleSoft, Greg Brady of i2 Technologies, Marc Benioff of Salesforce.com, Gray Bloom of Veritas, the list goes on and on. As soon as Larry Ellison feels that an executive gains popularity with customers, employees, and can, potentially, outplace him, he will find a reason to get rid of that person. Due to Ellison's personal "insecurity" to deliver the news face-to-face, many of those execs were fired "remotely," usually over the phone, and while on vacation. Coincidentally, almost all of them were fired just before the next portion of their stock options vested. Some of the discharged workers filed wrongful termination suits, but few of them won: none of them have talked to Larry since.
Only Bob Miner, Oracle's co-founder, top developer of Oracle's DB, and later head of development, is shown as a friend. Unfortunately, Bob Miner died in 1994 of lung cancer and Larry was left in the void. Over the last three years, Ellison fired all key members of his management team and concentrated all power in his own hands, leaving Oracle without much a needed counterbalance to Ellison's whimsical desires. With increased competition from IBM and Microsoft, unhappy customers, and flawed leadership, Karen Southwick questions the future of Oracle but leaves the question open.
The customers of Oracle DB were technology experts and didn't mind the need to fiddle with the product until they got it working; the real problems started when Oracle began to release ERP and CRM applications. These applications use the technology and don't invent it. In Ellison's eyes, though, the technology is "cool"; he likes to create technology and respects engineers, he doesn't like to perfect it. If something goes wrong with the product, the company attitude seems to be that it's because customers did something stupid.
I found the comparison between Oracle, Microsoft and IBM very interesting: both Oracle and Microsoft are seen as "technology" companies, both have core technologies (database and operating system) and everything else revolves around them, "you better buy everything from us or you're out." It's a sink-or-swim approach.
By contrast, IBM has marketed itself as a "solution" company that brings whatever customer asks for, the best-of-breed approach. However, in positioning .NET as an enterprise system, Microsoft makes one step forward to the solution approach. Oracle still hasn't make any steps in that direction.
A few things in the book are very entertaining -- for example, the story of Rick Bennett, who single-handedly served Oracle as an advertising agency from 1984 to 1990, the most aggressive ads Oracle ever ran were created by him. When Ingres was acquired by ASK Computer Systems Oracle ran a full page ad: "WE KICK ASK." This and some other examples of Oracle's ads from that era can be found on Bennett's website.
If you're looking for a recipe how to piss off your customers, screw up your employees, alienate your partners this book is for you: it has a detailed description how to achieve all that based on Larry Ellison's extensive experience.
You can purchase Everyone Else Must Fail: The Unvarnished Truth About Oracle and Larry Ellison from bn.com. Slashdot welcomes readers' book reviews -- to submit a review for consideration, read the book review guidelines, then visit the submission page.
Not that this should be a great surprise to anyone, but Microsoft acts this way too. It seems that they think that ANYTHING that has any computing power is their territory, and they're out to claim it. Cell phones, embedded systems, and of course ALL computers.
Just wish they'd just concentrate (and fix) the damn OS and it's GUI.
If you're looking for a recipe how to piss off your customers, screw up your employees, alienate your partners this book is for you: it has a detailed description how to achieve all that based on Larry Ellison's extensive experience. No thanks. I think I'll wait for Crazy as a Sh*thouse Rat: The Darl McBride Story.
"I tell my kids that's where Darth Vader lives."
Wouldn't that be Redmond?
(sorry, too easy)
-B
What ever became of that? Much of my work back in the day used to consist of various mods and extensions to ASK's MANMAN product -- FORTRAN-66, baby! I hated their product, though -- it was, as we used to say, fugly -- even for F-66.
Roving Web-Teleoperated Robot
It must be said the previous book, at least according to the publisher's claims, wasn't just a spew of marketing from Oracle ---- it was supposed to be written independently, with Ellison having the right only to add footnotes, and NOT to modify the text.
...
That's the theory anyway. Who knows what sort of political games go on in actually agreeing to get a deal like this --- is there an unwritten rule that the author must play ball? Haven't read either, so I'm not sure
Ack, I have finally found one that is more of an axe murderer than the other's I've worked for. Yippie and pass the pink slips.
"Learning is not compulsory... neither is survival."
--Dr.W.Edwards Deming
forget Larry for a second. For a CEO to succeed, does it require that person to be a dictator?
I am nobody...therefore....
clifgriffin > blog
The only thing that separates Larry from the other ones is the neato cars he buys for Oracle employees who happen to be his ex-girlfriend.
It sounds like he'd fit in quite nicely in the open-source world. In fact, his philosophy would make a nice introduction for the Mplayer FAQ. (Q: Why are .avi files are playing with the colors reversed? A: Bite me.)
If you're looking for a recipe how to piss off your customers, screw up your employees, alienate your partners this book is for you: it has a detailed description how to achieve all that based on Larry Ellison's extensive experience.
And yet, somehow Ellison is a billionaire with a MiG and an America's Cup campaign and ElectricAnt is writing reviews on Slashdot...
What I'm listening to now on Pandora...
Or for that matter, it could be that many things (in the book) may be patenly false. How are we to know?
There's a Mercedes gap too. I want one and can't afford one, but it's not government's job to do anything about it.
I'm thinking more along the lines of UniMatrix95
;-)
Well, you *do* know what ORACLE stands for, don't you? One Real Asshole Called Larry Ellison.
I still remember a lot of the guy's screwups, I was in the Bay Area in the late 80's and early 90's, when Larry habitually compared himself to God. All in all, an incredibly arrogant individual.
-- Ed Carp, N7EKG erc@pobox.com PGP KeyID: 0x0BD32C9B What I'm up to: http://intuitives.mine.nu
Instead of going into the software business, he should have been an architect like his father.
(the mindset)
I know I'd not be particularly happy, but what else do you do ? If your business needs Oracle, then there is no real alternative - Informix is a distant second place, with the rest of the pack some why behind. Good luck porting from "standard SQL" to "standard SQL" as well
I have a certain amount of respect for Ellison (purely down to his PR image, of course
Simon
Physicists get Hadrons!
No matter what you say about him, the software does the business, do i care about management people?
No these are the fuckers that will outsource you in a second, fuck em glad they did not get their fucking stock options.
Oracle is were it is today because it is the best at what it does, did not have to bribe anyone or tell them if they did not use their software, they would be fucked over.
Whatever tyou may say about him, he built a company and a product that shhits over microsofts best and did it because they were the best.
But hey, we're not worried about the attitude of the book, just the author - so we can talk about how Darth Vader runs Oracle!
The book does not say you can't not fail, but only that failing for failure's sake is an option that isn't not possible.
The CEO of Chick-Fil-A, a > 1 Billion USD company, is paranoid, aragant, nor does he do anything to earn a buck.
I guess I will point out the obvious.
If you shouldn't run your business that way
then why is it so successful ?
Absolute statements are never true
What would Bill Gates look like crossed with Rich Uncle Pennybags (aka the Monopoly Guy)? Remember, the Monopoly tagline is "Own it all"
See what I am talking about over here, on a T-shirt . (and don't pay attention to that link to "poundingsand.com", it used to be my URL, but was hijacked. :(
My beliefs do not require that you agree with them.
hhahhahhaha omfg jesus christ
I think the idea that he goes out of his way to piss off customers sounds a bit one-sided.
We use Oracle for our back office / billing systems for our MMPOGs; have for about 10 years or so now. Indeed Oracle has been rather obnoxious to us on two occasions; one when they wanted to audit us (being a pretty small fry compared to their other customers, it was bizzare enough but turned out okay because we were in compliance as usual) and when they refused to negotiate on support fees even though we seldom if ever used it (but wanted it just in case something really bad went on).
I'm not sure, however, that if you totally alienate your customers you'd be doing quite as well as Oracle has.
Personally, I think Oracle's DB products are amazingly stable. We had our billing system running, under constant heavy load, for 3 years straight on an NT box. Only shut it down because we wanted to do some system changes. And even that was optional.
I think their tools are antiques though. SQL Server, as a competing commercial product, is much easier to administrate and so forth.
But, like many things, we have Oracle in house experience. Switching would not really be desireable unless they went nuts on us in some way.
I have yet to read the book, but I think I should to get some insight even if it is pretty one-sided.
David Whatley
I'm not sure what to think of Ellison. However, I have to say that most of the people reviewed control companies (Siebel, Peoplesoft) that produce products I find to be vastly overcomplicated and overhyped. I have to say that Oracle is probably a better place without them, and I think more highly of Ellison as a result of his getting rid of them...
Haven't you every thought, sometimes, that a number of high level execs from your company should just go? Yet no-one will every git rid of them. At least Ellison has the guts to rid upper management of people that do not belong, even if the reason for that is in his head. Whose to say some of those firings were not actually good ideas?
With a ruthless Ellison out for "success" at any cost, his immediate offer to a nascent Department of Fatherland Security of a universal Oracle database modelling every American's every move is chilling. Imagine the harrowing monoculture we'd have when everyone has a unique stored procedure in their ID cards for every bridge/highway entrance, credit transaction, library visit, ballot response.
--
make install -not war
when you're on top, you can do whatever you want, but if you screw your customers hard enough, eventually they'll find a way to take it out on you. Lots of mp3's would be trading hands no matter what the RIAA's labels had done, but they'd probably be selling more and more easily controlling distribution, and copying would be an annoyance rather than a threat to business, if they hadn't screwed both their artists and their customers. Instead, enough people are pissed and tired of paying the prices asked for CDs that they are willing to sift through lots of crap to screw the RIAA. Not nailing your customers helps to insure that only a few people are likely to try to hurt you when they have the chance.
There's a phrase that seems relevant: When you have a tiger by the tail, you best not let go. Ellison has the tiger by the tail. But he won't forever, and if he's been spending his time beating the hell out of the tiger, things will get bad for him.
IMO, it's pretty clear that the reviewer is more interested in making a statement about how s/he feels about Larry, using sections from the book to follow it up, than in reviewing the book.
One thing that the Review did not bring out, which I think the Book might have, is the total fixation that Ellsion has on Gates. It is almost like a fetish. The significant parts of his career can almost said to be defined more by Gates that by his ownself. Gates ain't my favorite, but Ellison is less so.
The Big Fight: Oracle vs. Microsoft "In this corner is challenger Oracle CEO Larry Ellison and the NC (Network Computer). In the opposite corner is reigning champion Microsoft CEO Bill Gates and the NetPC. The low-cost computing fight has begun. This fight between Ellison and Gates isn?t solely about low-cost computing. It also concerns who?s in charge of the computer industry and mixes in the personal animosity between the two software rivals. Referring to Microsoft, Ellison said, ?The idea the world could be controlled by one company is shocking and unacceptable.? "
There was a time when Oracle's Ellison Closer Than Ever To Richest-Man Title "Larry Ellison may spend some quality time with his calculator this week. His net worth hasn't been this close to that of rival Bill Gates since 1986--that is, figuring in only their stakes in Microsoft and Oracle. While Oracle's stock has held up well this month, Microsoft shares have fallen dramatically because of renewed speculation that the government will break up the company. As of today's market close, Microsoft Chairman Gates' stake in Microsoft is worth $49.4 billion. Oracle Chief Executive Ellison has $48 billion worth of Oracle stock."
But then it so happened Ellison was reduced to Dumpster Diving into M$ trash "Ellison maintained his company did nothing illegal in commissioning the investigation, which was revealed earlier this month after the detective agency Oracle had retained, Investigative Group International, was caught trying to buy from dustmen the office rubbish of the Association for Competitive Technology, a Microsoft-funded industry front group. To demonstrate his apparent belief that all's fair in Love, War and Corporate Public Relations, Ellison challenged Microsoft to investigate his own company in return. "We will ship them our garbage," he joked. "We will ship our garbage to Redmond, and they can go through it. We believe in full disclosure.""
Characteristically Ellison told a Forbes reporter in 1996 that he was about to purchase a T-38 Supersonic jet fighter. "Maybe I should fire a few Maverick missiles in his [Gates'] living room," he joked.
His fixation was apparent when he said ""The only software company we care about a lick ... is Microsoft Oracle is second only to Microsoft in terms of operating margin strength. And while much of Oracle's advertising is focused on its database battle with IBM, Ellison conceded that Microsoft remains his main focus. "The only software company we care about a lick ... is Microsoft," said Ellison, who also fielded questions regarding analysts' and investors' major concerns: executive departures and competition in Oracle's key database market."
In keynote speeches, informal gatherings and private interviews, "the Oracle chief slips easily into long rants on what he sees as Gates' quest to dominate everything Microsoft touches. One favorite Ellison refrain is that Gates wants a world of "Microsoft English." Ellison in recent years has built a public image around pointed attacks on his competitor Microsoft, often singling out its Chairman, rich-man Gates, as a villainous copier of technology with a misguided vision of the computer industry."
Other nice juicy Larry_Speak
To see a world in a grain of sand, and then to step back and see the beach where the sand lies
As long as he's alive, Oracle will "do ok", but once he's out of the picture for any reason, it turns into a house of cards.
The simple truth is that interstellar distances will not fit into the human imagination
- Douglas Adams
Are you saying it was ugly for Fortran? That's like saying something is dense compared to a neutron star. It probably doesn't make sense, and if it turns out it did, it's still so far at one end of the spectrum it's not useful.
Larry Ellison and Steve Jobs are reportedly good friends - Ellison even serves on Apple' board.
My question is, when they're in the same room together, does the air begin to smell like shit? Because these have got be be two of the biggest assholes around.
I don't even want to know what would happen if Ellison, Jobs and Ballmer got together in the same room.
He is worse in person than portrayed here. Arrogant, smug, obnoxious, unrepentant.
Took plenty of digs at Microsoft. One could argue they are both evil, but I suspect Larry is not so much against Bill Gates as jealous of him. Imagine Larry with Bill's monopoly...
If I wasn't an "Oracle Certified Professional" I'd probably badmouth his RDBMS as well... but I need to protect my marketability.
I'm not a shrink, but I've dealt with a couple of narcissists in my time. The big thing with narcissists is that they go around with this big chip on their shoulder, thinking that they are perfect and better than everyone else. It's so severe that they are unable to form many friendships or do much of ANYTHING, since their personality is so abrasive that it alienates most people who come into contact with them. (Lots of good info on narcissism is available at the Malignant Self Love website)
:-)
Like I said, I'm not a shrink, so I don't know what Larry's particular dysfunction may be, but I don't think it's narcissism.
Sorry if I sound like I'm nitpicking.
Everything else aside, especially considering this utter obession with Gates and Microsoft....was anyone else thinking that Oracle should maybe start producing their own Linux distro?
Acquire and back Redhat more? Branch off on their own distro? There are many possible routes.
I mean it seems that the one person who is completely crazed with "beating" Microsoft would be willing to put the kind of money and other resources into Linux that most open source fans cannot even imagine.... just a thought.
I personally think that Oracle is much more vulnerable to an Open Source attack than is Microsoft. A lot of pro-Oracle managers justify their support based on benchmarks. As Open Source database offerings surpass Oracle in those key areas, we'll see the case for Oracle dramatically weakened. We have already seen that open source companies like JBOSS are beating Oracle in key markets.
Larry Ellison is the YOU FAIL IT guy!
then Scott McNealy is Captain Ahab - the man who, despite the fact that his company has been hemmoraging for several quarters now, continues selling ridiculously priced hardware, not to mention $300 CD-RW's. Yes, I have respect for Solaris as an OS. But the hardware pricing makes it almost unbearable.
I wonder if PTC got its business model from Oracle. Pro/engineer is a great product, but, I don't have any fond recollection of purchasing the product via their sales force.
For fear of backlash, I will remain nameless. But, being an Oracle employee, I can totally agree with all of this. I have no sympathy or respect for a multi-multi billionaire that refuses to give his employees raises since the year 2000!
signed,
Ashamed Oracle Employee
Maybe Bill and Larry are more close to each other than we think? 'Competition'
Bart: "What did you do, screw up like the Beatles and say you were bigger than Jesus?"
Larry: "All the time! It was the title of our 11th RDBMS: *Oracle 11 - Bigger and More Unbreakable Than Jesus*"
--
"Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
To Live and Suck in Silly Con Valley
Great stuff.
There was one a few years ago called "The difference between God and Larry Ellison
The difference, of course, being that God doesn't think he's larry ellison.
Amazon link
I have blog like everyone else
Okay, maybe not. But the culture of arrogance, the false version of "intellectual honesty"--which amounts to "treat everyone like shit, and only speak if it's to bitch and nitpick"--and the atmosphere of unnamed dread that exists there now puts it in the same barrel. Headed over the waterfall.
I think I'm going to be ill.
Based on the review, I would say this book illustrates my theory that many people we think of as "great" are actually aberrant personalities, driven by abnormal extremes of ambition, greed, insecurity, resentment, etc. Whether we shower them with riches or hunt them down and kill them depends mostly on whether their behavior happens to produce side effects that we like.
A Larry Ellison and a Saddam Husseins aren't fundamentally very far apart.
Always funny to read comments based on what you see on tv, read in the press, on what you read in the book based on a one sided (bad experiences only) view.
yet everyone seems to know larry now.
you know what
he is one darned smart person and if he wasn't in control as he is, the company wouldn't be where it is today. He still owns 25% of the entire thing, that gives him a big right to run the shop as he wants it. it seems to work. go larry.
a smahe this was modded off-topic, as it was both on-topic and somewhat clever.
/. comment chain becomes... usually resulting in "unfair trade, tax China/India/any other country that can do my job as well and cheaper, tech rules though i jumped on the .com bandwagon despite having low skills and little willingness toadapt, i expect it on a plate".
it is a shame as 'trolls'/'off-topics' are significantly more interesting and thought-provoking the typical
In five years I haven't had a pay increase or promotion. Forget options: I've heard of them but never seen them. Anyway they are worth nothing really by the time you pay tax (from the few who'll admit to them). A few hundred a year extra is what my calculations come to.
I've trained my replacement in India twice and had to find a new position. I'm training my third at the moment and looking for a place outside of Oracle.
The funny thing is each time you train someone it still takes them 6 to 12 months to really understand the issues.
I've taken it up arse so many times I think I must be gay.
God doesn't have delusions of being Larry Ellison.
It's funny reading this thread with people saying this and that about Larry Ellison and Bill Gates.
Neither of these people care about your $10 an hour loser ass at all. Why waste so much energy worrying about how they're perceived? Why spend your HARD EARNED on a book about some asshole billionairre that probably makes more in a week than you'll see in your lifetime. These people should not be idolized, they should be sent to mental homes.
Microsoft HQ is a rather bland industrial park.
Oracle HQ is a set of large cylindrical glass towers with "ORACLE" in giant illuminated letters on top. It's located in an open area, with no other large buildings nearby, clearly visible from a major freeway and facing a huge reflecting pool. It looks like the HQ of a Bond villain. By intent.
A strong leader can stand to be wrong
This site has more reviews for this book.