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Asimov's "I, Robot" Gets Movie Treatment

sdimbert writes "Isaac Asimov's classic collection of short stories about the role robots play in humankind's future is being made into a movie set to release on July 16, 2004, starring Wil Smith. The most notable part of the release build-up is the fact that the movie's trailer, most often seen before screenings of The Returnn of the King plays more like a product commercial (like Apple's flat-panel iMac ads) than a movie trailer. Suffice it to say that most of the audence that saw it with me had no idea they had just seen a movie trailer; they actually believed that someone was going to start selling a "fully automated domestic assistant" some time next year."

44 of 522 comments (clear)

  1. Apple ads? by AtariAmarok · · Score: 5, Funny

    Maybe Apple plans to come out with an iRobot.
    Sorry, Dean Kamen.

    --
    Don't blame Durga. I voted for Centauri.
    1. Re:Apple ads? by Genady · · Score: 5, Funny

      It's quite easy to see that this is not a rip off of an Apple ad. The anouncer most obviously isn't Jeff Goldblum. Feh. You Apple obsessed people will see Apple in Apple everything (oh yeah... Apple)

      --


      What if it is just turtles all the way down?
    2. Re:Apple ads? by AtaruMoroboshi · · Score: 4, Interesting

      See the movie Six Degrees of Separation and discover for yourself that Will Smith is an incredibly talented actor. He just usually uses his talent to make very mainstream movies.

      .

    3. Re:Apple ads? by the+Man+in+Black · · Score: 5, Insightful

      Asimov does not make any mention of black characters in I Robot. Why does film-whore-house need to include a black character?

      So if race isn't specified, the casting should default to white?

      Here you go, troll. Here's a cookie. Do you like cookies?

  2. Actually Believed? by GeekLife.com · · Score: 5, Insightful

    Did you take a poll? The big green screen that stated "THE FOLLOWING PREVIEW..." made it pretty clear to folks in our theater.

    It was a good preview, but give RotK fanatics more credit than that.

    1. Re:Actually Believed? by mazesoft · · Score: 5, Interesting

      Actually, in the 2 different theatres I went to, the typical Green screen before every trailer was not shown with this one. It simply went from the end of 1 trailer into what appeared to be another commercial.

    2. Re:Actually Believed? by filth+grinder · · Score: 4, Insightful

      Samething happened when I saw the trailer. It was just tacked in with the other trailers so i thought, "oh, funny, a trailer to look like an ad, cute", and then at the very end they had, "three rules safe" and I said, "oooh, I see what you're doing there, very tricksy".

      But, it looks like it'll be a mess. It'll turn into a Will Smith and CG robot cheesefest.

    3. Re:Actually Believed? by Polyphemis · · Score: 4, Interesting

      But, it looks like it'll be a mess. It'll turn into a Will Smith and CG robot cheesefest.

      Don't be so hasty... the director is Alex Proyas, who did The Crow and Dark City, two terrific movies, imo. Proyas has had a pretty good track record so far, so at least give him a chance at a real trailer before writing the movie off completely.

  3. Fully automated domestic assistants by Anonymous Coward · · Score: 5, Funny

    We already have ""fully automated domestic assistant". See Real Doll.

  4. The Missing (Trailer) Link by GeekLife.com · · Score: 5, Informative
  5. To view the ad... by jacoplane · · Score: 4, Informative

    go to the official site.

  6. Target Audience by Amarok.Org · · Score: 5, Insightful
    Suffice it to say that most of the audence that saw it with me had no idea they had just seen a movie trailer; they actually believed that someone was going to start selling a "fully automated domestic assistant" some time next year.

    Something tells me that these people probably aren't the target audience of the film anyway.

    --
    -- "Other than that, how was the play Mrs. Lincoln?"
    1. Re:Target Audience by ebuck · · Score: 4, Funny

      Well it's not the first time someone has marketed (or sold) a product before it's been invented.

      I'd just hate to hear GE's robotics departement meeting today.

      "Ok guys, based on the sudden demand for a fully automated domestic assistant, or salesreps have been cornering the marketplace and closing sales. You engineers need to have a working prototype ready by next week, and we hope to have these things shipping in six to eight weeks! Great job guys."

  7. I feel lawsuit by moehoward · · Score: 5, Funny

    iApple will sue, saying they have an iTrademark on iXXX where XXX = noun.

    Please do not mark this as a dupe to the first post.

    iThank you.

    --
    "If you want to improve, be content to be thought foolish and stupid." - Epictetus
  8. Trailer by HornyBastard77 · · Score: 4, Informative
  9. The good and the bad by zhrike · · Score: 4, Insightful

    The good: Directed by Alex Proyas, who also directed a couple of top-notch films in The Crow and Dark City. Basing on Asimov certainly qualifies as "good" in my book as well.

    The bad: Will Smith.

  10. imdb.com description by quigonn · · Score: 4, Funny

    Plot Outline: In the year 2035 a techno-phobic cop investigates a crime that may have been perpetrated by a robot, which leads to a larger threat to humanity.

    Why does this remind me of Animatrix's "The Second Renaissance"? The "I, Robot" plot is ripped off from The Matrix !!!1!

    --
    A monkey is doing the real work for me.
  11. I thought it was a product by Stile+65 · · Score: 5, Insightful

    My friend and I were watching ROTK and saw the ad. We both thought it was a product, and the name idea was swiped from Asimov. iPod, iPaq, iRobot - maybe like an inside joke for those who get it.

    The website also makes it look like a commercial and like you can start ordering those robots starting in the summer of next year.

    How exactly do they expect people who have never read anything by Asimov to catch on that this is a movie? I've seen people I know linking to the website in their journals and saying something like "I want one of these."

    --
    I claim first use of "Error No. 0B" - or "No. 0B error." It'll be the new ID 10T!
  12. Re:movie title misleading? by Tango42 · · Score: 5, Informative

    Caves of Steel was a novel, I, Robot was a series of short stories. They are both based on Positronic Robots, with the 3 laws of robotics, but they are different stories. Caves of Steel is set much futher in the future, for a start (in fact some of I, Robot is set in the past now, because Asimiov was too optimistic)

  13. The real I, Robot by tb3 · · Score: 4, Interesting

    Unfortunately, this looks like it will be as bad as The Bicentennial Man adaptation that was made a few years ago with Robin Williams.
    The best movie that will never get made is Harlan Ellison's I, Robot.
    Get the book, read the script. It's the greatest movie you'll never see.

    --

    www.lucernesys.comHorizon: Calendar-based personal finance

    1. Re:The real I, Robot by IPFreely · · Score: 4, Interesting
      Isaac Asimovs' I, Robot in title only.

      I heard that the store and action are not at all related to Asimovs Robot novels. It was written from something else. At the last minute, they wanted to attach to something famous to get more publicity for the movie, so they bought the rights to the name "I, Robot".

      If you are expecting anything at all related to Asimov's stories, be prepared to be dissapointed.

      --
      There is nothing so silly as other peoples traditions, and nothing so sacred as our own.
  14. Re:Wil SMith? by Anonymous Coward · · Score: 4, Informative
    That's true... but since it technically is a collection of short stories, there really is no main character, although Dr. Calvin provides a narrative connection between all of the stories. It looks like they are taking the plot from one of the stories and making that the central plot of the movie. Maybe they should have just made it a Daneel Olivaw story instead, like _The Caves of Steel_, since those books are actual detective stories.


    At any rate, I can't get past Will Smith... I tend to associate him with MIB and stuff like that. He's never impressed me as an actor.

  15. That's not a link, dumbass, that's just a URL. by Anonymous Coward · · Score: 5, Informative

    This is a link. AC so I'm not a karma-whore.

  16. Battery debacle by Mulletproof · · Score: 4, Funny

    Imagine the replacement battery costs on THAT product....

    --
    You need a FREE iPod Nano
    1. Re:Battery debacle by Junior+J.+Junior+III · · Score: 4, Insightful

      It's too bad the 3 Laws of Robotics don't apply to Corporations.

      --
      You see? You see? Your stupid minds! Stupid! Stupid!
    2. Re:Battery debacle by Snarfangel · · Score: 5, Funny

      They do. Just replace "human being" with "corporate officer" and "robot" with "worker."

      --
      This tagline is copyrighted material. Please send $10 for an affordable replacement.
    3. Re:Battery debacle by Avihson · · Score: 4, Interesting

      You are mistaking entrepreneurship with the Mega corp. The majority of corporations in America are small, less than 100 employees. And the owner is a successful entrepreneur.

      My family is full of successful self-employed or small business owners. None started out with a silver spoon, or a rich daddy. Children or grandchildren of immigrants - maybe we are misfits in today's society, but we seem to do better as our own boss instead of being a cog in the giant corporate machine. I control my own destiny, I'll never fear economic downturns or corporate downsizing.

      The immigrants have an unfair advantage over the average American: They are not afraid to work hard; to try, fail and get up and try again. They also know what it is to do without, and know how to delay their gratification until they can afford to pay for it.

      Not sure where you come from, but Class is a myth in middle America. If you believe that someone is better than you, well then maybe you are right. I, however, know I am better than most and equal to the rest. Now having said that - I do understand your perception that there is a pseudo upper class in America. I am not impressed by the Nuevo-rich that are in debt up to their eyebrows. I am impressed by abilities, what you personally can do, not what you can buy. I watched my father make a good living repairing the vehicles of the people who drove cars that the bank owned. I make 6 figures fixing the computers of the rich and indolent

      My depression era parents taught me the virtues of hard work and self restraint; and that is what made them, and me, a success. I would like to find out how you plan on being a success without working for it. You seem to equate work with servitude, birth with riches. I wish you luck.

      Not everyone is cut out to be an entrepreneur; most people are followers, not leaders. I wasn't born to follow!

  17. iTaly by AtariAmarok · · Score: 5, Funny

    The country of iTaly, knowing it is a matter of time before Apple's lawyers turn their eye on them, is making moves to official change their name to "Olive Garden" (hoping to still attract tourists wanting to sample the famous cuisine).

    --
    Don't blame Durga. I voted for Centauri.
    1. Re:iTaly by ebuck · · Score: 5, Funny

      Gee, and I thought that iTaly was Apple's new accounting software with the Venice plugin for utilites, the Florence payroll system, and the Sicily add on for evading taxes.

  18. Aha! by leomekenkamp · · Score: 5, Funny

    "Your Plastic Pal Who's Fun To Be With!"

    Ehhm...

    Sorry, wrong book, wrong movie.

    --
    Wenn ist das Nunstueck git und Slotermeyer? Ja! Beiherhund das Oder die Flipperwaldt gersput.
  19. I'd much rather see a Foundation movie! by Anonymous Coward · · Score: 4, Interesting

    I think the Foundation series of books is much better than I, Robot.

    Everyone I know who picked up and read Foundation went on and read the rest of the series in less than a week.

  20. Very clever marketing, in fact by fruey · · Score: 5, Interesting
    Suffice it to say that most of the audence that saw it with me had no idea they had just seen a movie trailer; they actually believed that someone was going to start selling a "fully automated domestic assistant" some time next year...

    That's the whole point. What better way to get everyone to talk about your movie? The site does not give a single indication that this is a joke, it drops a few hints though... if you read it all, it's far too exaggerated and heavy on technobabble, but I bet people are trying to contact them and call them in order to have demos on their TV shows and all sorts. I wonder how long they can keep it up?

    --
    Conversion Rate Optimisation French / English consultant
  21. I, Screwit? by whitroth · · Score: 4, Funny

    This is obviously *NOT* I, Robot, since there *is* *no* major single male protagonist in the collection. And who plays the middle-aged or older major protagonist, Susan Calvin?

    Oh, sorry, that won't play well with the 16-30 age group.

    IF THEY WANT TO WRITE THEIR OWN FSCKIN' MOVIE, DO IT, BUT DON'T CLAIM IT'S SOMEONE ELSE'S, nor mangle and mutilate someone else's, better work.

    mark "and I keep meaning to send a threat
    of physical violence to Peter Jackson"*

    * And after the Two Towers, if Faramir were a real person, he would have filed a libel suit against Jackson.

  22. Re:Shitty Trailers and shittier commercials by Anomalous+Cowbird · · Score: 5, Insightful

    Why does it seem that movies are making trailers look more and more like commercials?

    I hate to disillusion you, but . . . movie trailers are commercials!

  23. Harlan Ellison by Transient0 · · Score: 4, Informative

    Apparently IMDB gives the screenwriting credit to Akiva Goldsman who apparently also wrote Lost In Space, A Beautiful Mind, Practical Magic, A Time to Kill and Batman and Robin.

    Talk about a hit and miss record.

    Really, it's a crime that they aren't using Ellison's screenplay. Asimov himself was quite fond of that adaptation, I can't help but wonder how he'd feel about this new one.

  24. Heh, guilty by jayhawk88 · · Score: 4, Funny

    I saw this before a ROTK screening, and also thought it was some kind of new robot. After all, Sony or whomever had just been announcing their "jogging" robot and whatnot.

    Anyway, I'm sitting there trying my best to ignore the "ad", waiting impatiently for ROTK to start, and then the "3 Laws Safe" tagline comes up. I about shit my pants. Tried to explain it to one of my buddies next to me, but he just kind of looked at me like "Aragorn did what now?" Oh well, here's hoping they don't fuck this movie up too much.

  25. I'm not sure it'll work. by Unknown+Kadath · · Score: 4, Insightful

    I, Robot is largely a series of short stories centering around logic puzzles...Susan Calvin and Powell and Donovan figuring out what's wrong with robots by reasoning from the Three Laws. The only story in the book with a real human element is Robbie, and the robot in that one can't even talk. I think the only relation this movie is going to bear to an Asimov work is the title. That's not necessarily a bad thing. (And then I remember Bicentennial Man. Well, kind of, because it was utterly forgettable.) Anyway, much as I like his books, I don't think any of them would transfer well to the screen. Too much brain, not enough gut.

    -Carolyn

    --
    Like Daddy always said: if you can't dazzle 'em with brilliance, baffle 'em with bullshit.
  26. Re:What? No trailer link? by aardvarko · · Score: 5, Funny

    "No Encoding." Yeah, you've got this whole video thing down pat.

  27. Safe because it's programmed with the 3 laws! by GuardianBob420 · · Score: 4, Informative

    From this page:

    Isaac Asimov's "Three Laws of Robotics"

    1. A robot may not injure a human being or, through inaction, allow a human being to come to harm.

    2. A robot must obey orders given it by human beings except where such orders would conflict with the First Law.

    3. A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.

  28. Re: You laugh... by A55M0NKEY · · Score: 5, Informative

    But I think battery life is one of the main reasons we don't see more robotic gizmos for sale. That vacuum cleaner disc that they sell on TV looks like it wouldn't hold more than a cup of dirt, and probably has less power than a dust buster. But if it were equivalent to my 12 amp dirt devil upright, then it would look interesting. Batteries are the stumbling block. Blind people already keep their houses 'just so' so that they can use robot-like algorithms to find stuff. ( i.e. the refrigerator is 10 steps to the left of the bedroom door, follow the wall right 3 1/2 steps turn left open a door, one step ahead is the kitchen table, feel it, the fridge is directly behind the secondof four chairs. Quadraplegics might keep their houses Asimo-friendly so that it would be able to fetch things out of the fridge for them or whatever. You could have a simple 'bot for kids that moves any item with a 'toy' rfid tag from the floor to a toybox.
    If there were decent batteries, one might see an Asimo type 'bot around the house or even a segway-style stair climbing vaccum cleaner with decent amps right now.

    --

    Eat at Joe's.

  29. U.S. Robotics and Mechanical Men, Inc. by Rupert · · Score: 4, Insightful

    Do 3Com still own the USR trademark, or did it go to Palm?

    --

    --
    E_NOSIG
  30. Re:Shitty Trailers and shittier commercials by A55M0NKEY · · Score: 4, Interesting

    I got it immediately, but then, I grew up reading Asimov books including I, Robot. However, my wife ( not a big sf fan ) had no idea what it was even after the 3 laws safe part. The trailer isn't going to mean a thing to anyone that has never read Isaac Asimov which is pretty dumb IMHO for a marketing campaign targeted at the general public. Big budget movies based on books reach a broader audience than the books do. Something like 50 million copies of Lord Of the Rings have been sold, but many more than 50 million people have seen the first two movies and will see the third one. I, Robot was a book of short stories. I wonder which one ( if any ) this movie will be actually be based on.. They used to have good books of short stories, I really don't see that format in the bookstore anymore... I wonder what happened?

    --

    Eat at Joe's.

  31. It's really "The Caves of Steel" by ForemastJack · · Score: 5, Informative

    I browse at +3, so if someone's mentioned this, sorry. But it's clear from the IMDB entry that this is not an adaptation of Asimov's I, Robot, but rather Asimov's The Caves of Steel. Here's what IMDB says:

    In the year 2035 a techno-phobic cop investigates a crime that may have been perpetrated by a robot, which leads to a larger threat to humanity.

    That's good, as far as I'm concerned. Lije Bailey was one of Asimov's better characters, and it's the introduciton of a certain R. Daneel. But the imdb credits also list a "Dr. Susan Calvin" as a character -- she's from I, Robot...hm...

    Oh, hell, who knows what they doing. I'll wager that the end product bears no resemblence to anything Asimovian.

    On the other hand, Bridget Moynahan is in the movie, and there ain't nothing wrong with that.

  32. Re:I thought it was a product -- Bingo! by Hollinger · · Score: 4, Insightful

    I think you've stumbled onto the reason why we're seeing movies like this, Minority Report, and the rest of them. Asimov, Dick, and others of yesteryear wrote about our time. We're catching up to their future every time Intel releases a new processor that ticks along how many billions of times per second, or IBM creates a new mainframe capable of processing how many millions of transactons per minute, or L&H release a speech interpreter capable of handling how many thousands of word, or Sony releases a robot capable of understanding how many hundreds of commands -- you see my point?

    We're getting there. It's helpful to take a step back and just look around at the world we're building. What's so intriguing about these concepts is that it no longer takes a huge leap of faith to imagine these things happening... just a little nudge in the right direction...