Study: MP3 Sharing Not Serious Threat To CD Sales
pkaral writes "The two distinguished gentlemen Strumpf and Oberholzer-Gee have most likely made RIAA executives choke on their lunches. Those two economists at Harvard and UNC-Chapel Hill have done the research and the math on how much CD sales are actually hurt by P2P sharing. The answer: A whopping one CD per 5,000 files downloaded. Needless to say, RIAA are already trying to discredit the study."
Now I expect a full apology and retraction for the demonization P2P has gotten from the RIAA, et. al. They should be trying to increase downloads like radio stations try to increase listeners.
Record labels should distribute approved MP3 tracks, then offer them as singles on CD, just like the radio stations. They should closely scrutinize the downloading habits, then create an album based on the popularity of certain tracks.
They don't see this as a tool, only as a threat. They're idiots.
TV Production should do this too. If Viacom released official BitTorrents of Enterprise, complete with banner ads at the bottom of the screen, I'd download them. The banner ads would make me more likely to delete it when I'm done watching it, which is what they'd want, right. Then they can still sell me the DVD.
That'll probably never happen, though.
A programmer is a machine for converting coffee into code.
I have found out about so many bands that I like that I would buy their cds or see them in concert because of mp3 sharing. I never would just go buy a cd of some band I have never heard of; but I can download an mp3 or 2 and discover that I really like the band. I'm glad that there are people studying it from the opposite angle of the RIAA.
"Wisdom is not a product of schooling but of the life-long attempt to acquire it." -Albert Einstein
I love it when people pounce on one study that happens to agree with their viewpoint and discredit studies that contradict them.
I'm talking to you guys, not the RIAA.
Free over the air radio has always been considered a promotional vehicle for music artists, that hearing a song on the radio is more likely to inspire sales than prevent it.
More or less, at this 1 CD per 5,000 downloads number, downloading is being called a push, it gives just about as much as it takes away from the recording industry.
I think what the RIAA is really scared of is the fact that P2P distribution might allow an artist to gain fame and make money without going through the "major label system" and that'd be the death of that system. So, it's not that P2P threatens CD sales as much as it threatens RIAA-member CD sales by replacing them with something else.
There are probably no study in the world that could convince RIAA that P2P is good for business. They've made up their minds.
BUT, it might convince lawmakers to whink twise, and it shows the common man what they already know: if you want something that is good, you'll pay for it. If you got a broad selection to sample, you'll more likely find something YOU like.
of whether P2P hurts CD sales, the issue that still needs to be dealt with is the legallity and morality/ethics of the issue. Perhaps in light of this laws or business practices need to be modified but until such time people should not be encouraged by this to behave in an illegal and unethical/immoral manner.
Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree. -Martin Luther
Larry Rosin, the president of Somerville, N.J.-based Edison Media Research, said ...
"Anybody who says that the Internet has not affected sales is just not paying attention to what is going on out there," he said. "It's had an effect on everything else in life, why wouldn't it have an effect on this?"
I think everyone agrees that the Internet has affected CD sales. What they (RIAA) don't get is that it can have a very positive impact on music sales and marketing. It opens a new way to sell music, which the RIAA has failed to take advantage of in any meaningful way. If they were to embrace the possibilities I think they could increase sales dramatically.
SCO, Microsoft, P2P, what's your hot button?
is of course lagging music quality! If Metallica's St. Anger is not selling like hotcakes it's because it's abject, utter crap, not because you can get it for free on the internet.
The perfect sig is a lot like silence, only louder
You may think they are trying to keep what market and distribution methods are available at a cartel. While that's what they are publicly doing, I doubt the masterminds behind the member companies are that perversely blind.
You have a bunch of big corporations, that by definition are not going to be able to react quickly to new changes in the environment. There's layers of bureaucracy within, and many times (think Sony Computer vs Sony Music) the left hand wants to slap the wrists of the right. I think they're just looking for a way to take advantage of the new system but don't have a clean implementation ready to put into production. So they make loud threatening noises and otherwise put up a front.
Then they come out with a new system that everybody had already proposed ten times over three years ago. And everybody, especially the cartel members, end up happy.
"Intel will continue to use its own IA64. No, we are not going to use AMD's x86-64 extensions."
Doing the Right Thing should not be preempted by making a buck.
I think this information needs to be approached skeptically, as there's no way to measure reliably "what would have happened." Given a lack of P2P sharing, can you say for certain how many CDs you would have bought/would not have bought? Of course not.
If CD sales for a popular download increase by 2%, can you ever prove they wouldn't have gone up 3% if not for downloading?
I just don't think this can be proven either way.
"The market alone cannot provide sufficient constraints on corporation's penchant to cause harm." -- Joel Bakan
The reason I stopped buying CDs and continue to download mp3s is because of how the RIAA reacted to the situation. Many others feel the same why. Why should we buy CDs? I'll support the artists by going to their concerts instead.
They like to jump around like a big angry monkey and spread their lies and misinformation to get the public (and government) to see them as "poor me, people aren't buying our music" instead of coming to the realization of "Hey, maybe the music we're putting out is junk."
Then they huff and puff, throw lawsuits left and right in an attempt to SCARE people into buying their products. Coercion, anyone?
I think we've all known for quite some time that mp3 downloading is equivalent to when recordable cassette tapes were introduced. There was a frenzy from the industry as if it was the end of music and sales as they knew it. It wasn't.
Now we're seeing the truth.
We have secretly replaced these Slashdot mods' sense of humor with a rusty nail. Let's see if they notice!!
I agree... this news is not really shocking.. if your album is crap and people find out before they spend their hard earned money on it... guess what? they're reluctant to buy it.
Iff the recording industry had a clue, they would take the poplarity of P2P filesharing AND the change in their sales numbers as proof that people are sick of paying inflated prices for music of decreasing quality. Just yet another example of people with money trying to use people with less money to keep their broken business model floating...
I would like to see more studies on this subject though. It would be nice if the entertainment industry would get over themselves and began to value their customers' wants and needs.
"Its still piracy," you say. What is?
:)
Do people illegally download copyright material? Sure. But --
Is it piracy when I download out-of-copyright old radio programs*? Or sample songs from bands who specifically encourage this? What about lectures stored on a Morpheus server in L. Lessig's campus office?
Both "downloading" and "p2p" can mean a lot of things. I plan to buy a CD of Nero Wolfe MP3s in part because of the excellent episodes I've downloaded so far.
Ah, well.
timothy
* Orson Welles' radio stuff is pretty incredible; his presentation of Dracula in particular is great
jrnl: http://tinyurl.com/c2l8yr / foes: http://tinyurl.com/ckjno5
File-sharing music has hurt sales. Because now you don't need to drop a bundle of cash on an album before realizing that the cd sucks and never listening to it again.
psmylie's dictionary: Godzillion (noun) Any number large enough to destroy Tokyo
The only thing that will convinve legislators to choose the common man over the recording industry is an equally funded lobbying group... not likely
RIAA points to data showing that CD sales fell from a high of more than $13.2 billion in 2000 to $11.2 billion in 2003
[me] Who can I blame for my stocks, mutual funds and 401k falling during this timeframe.
[RIAA] Those bad people we've been talking about downloading music.
[me] So the tech bubble was just hype?
[RIAA] Yes and soon as we start making more money we'll refill coffers with funds.
[me] You mean from those $3,000 lawsuits from people that are buying your music.
[RIAA] Err, uh, ahem...
[me] I see so your working for the little guy now?
[RIAA] Err, uh, aheeem.....
You think it goes something likes that?
Doesn't this same thing occur every time you listen to the radio?
You might say no because there are advertisers who are paying for the space, which the radio station then gives a portion to the music industry, thus paying the artist back...a pittance.
Well, consider this. By downloading a song, many people, according to the study, often go purchase cd's from these artists whose music they have enjoyed for free. This is even better for the artist because they get at least a little more because it is direct revenue for them and the music industry.
Another example, you can go check out a book from the library for free and read it in its entirety. For free! Not a single cent goes to the author. Yet, you're still enjoying the fruits of the author's labor without paying for it.
Open your mind, see the possibilities.
Instead of circle jerking on slashdot--if you really care about this issue, send a copy of the study to your local congress-critters. Yes, it's a drop in the bucket compared to what the RIAA shovels at them, but it's at least more tangable than "mp3s @r3 t3h r0x0r" and it's a damned sight better than nothing!
The difference between your analogies and downloading music is that the people in your analogies actually LOST something. In the first case, the mechanic lost some of his valuable time, and in the second example the city lost some money (according to your example, $20). People that say theft only involves physical property are over-generalizing, but MOST theft does involve physical property.
Downloading music involves no direct loss for the RIAA. Nobody's time is lost and they don't have to pay out any money. The only way they can claim a loss is if they assume you would have bought the album that you downloaded, which is tenuous at best.
It's neither piracy or stealing, it's called "copyright infringement"...that's the term the LAW uses exclusively. And even then, it's only for those cases of P2P exchange which are done outside of the allowable exemptions to copyright law.
If nothing else, this study even deflates the already weak argument that P2P is "stealing", because the argument used to be that by downloading you are "stealing" the potential income of artists. Well, without the economic argument now, then what exactly is stolen? There is nothing missing.
You're correct in pointing out that 1/5000 is still a significant number. But also that the study does not concentrate on the other side; that P2P may inspire sales that never would have been made.
The funny thing, but not unexpected, is that most businesses would be jumping for joy if a study like this came out. That percieved threats to your business in fact turned out not to be that bad after all. The RIAA/MPAA *should* be pleased by this study. IF it was about economics. But their reaction shows that it's not about the money at all, it's about their ability to totally control and manipulate human behavior and destroy capitalism, e.g., power.
I realize it is popular Slashdot dogmatism to insist that filesharing doesn't harm CD sales, and this may be true now, but what about in the future as bandwidth increases?? The RIAA might be evil, but they are not completely stupid. Right now, downloading songs one by one and tracking down every song of an album is time-consuming. But the RIAA realize that it is only a matter of time until it is faster and more convenient to download an entire album then go to a music store. When that time comes, their current business model will be borked. Other than distribution, the only service the record companies provide is marketing. When P2P distribution beats them out, they will die. Bands don't need a record company to finance the making of their album (with ever-cheaper home recording equipment). They can distribute music by themselves. So the only value the record company gives the band is marketing (and this doesn't add any value for the listener). So the RIAA realizes that in the long-term, they could be fucked. They might be able to retain the business of folks willing to listen to pap fed to them by marketing reps, but that is about it. (Not that this isn't a sizable source of revenue though....) I hope eventually artists will be able to build online music communities of people willing to support them, and then the RIAA will wither and die.
Deconstruct the State
I stopped downloading mp3s regularly already some time ago (about 2 years) not really because I was afraid of the RIAA/MPAA/whomever_else, but rather because I was tired of downloading Jason Donovan's latest hit under the name Rolling_Stones_Start_Me_Up_Live_In_Birmingham.mp3.
/. after all):
During the 3 year period where I did use Napster (and Kazaa later on) to download mp3s I bought the bulk of my 250+ CD collection, mostly of bands that I had initially heard via P2P. In that sense, it did work a bit like radio.
Not unlike many others, I also burned CDs with those MP3 files, but there's nothing like owning the real thing(TM) so I ended up buying the CDs of bands that I really liked.
This has been said (only today) already about 300.000 times but I'll say it again (this is
When will ??AA realize that CDs don't sell because:
a) sometimes the music does suck
b) we all get the feeling of being ripped off when paying 20 EUR+ for any CD or DVD, especially knowing how much of that goes to the artist
c) trying stuff is something you have to do. Would you by a new pair of trousers without trying them first? Would you buy a car you never drove?
.sig
Quoth the researchers:
Oberholzer-Gee and his colleague, University of North Carolina's Koleman Strumpf, also said that their "most pessimistic" statistical model showed that illegal file sharing would have accounted for only 2 million fewer compact discs sales in 2002, whereas CD sales declined by 139 million units between 2000 and 2002.
Respondeth the RIAA:
Weiss cited a survey conducted by Houston-based Voter Consumer Research that found those who illegally download more music from the Internet buy less from legitimate outlets. Of respondents ages 18-24 who download, 33 percent said they bought less music than in the past year while 21 percent bought more. Of those ages 25-34, the survey found 25 percent bought less and 17 percent bought more, Weiss said.
Earth to Weiss: These people bought fewer CDs in the past year, yes. But your stats show nothing about that being correlated with the fact that they are file sharers. Where is the control group? The stats on CD purchases of non-sharers? I'm sure their CD purchases skyrocketed last year, right? Oh wait:
illegal file sharing would have accounted for only 2 million fewer compact discs sales in 2002, whereas CD sales declined by 139 million units between 2000 and 2002.
Huh. Who'da thunk it?
Liberal (adj.): Free from bigotry; open to progress; tolerant of others.
If it wasn't for file sharing, I wouldn't have gone to see a band play live on Sunday (Icon of Coil, for those of you into industrial/EBM stuff, support from Deathboy, the most excellent Swarf [playing live in USA soon, go and see them if you can] and Solitary Experiments).
...
I wouldn't have this 3 CD limited edition box set of Blutengel sitting next to me here. I wouldn't have 3 Cryonica Tanz compilation CDs so I can pick other bands I like and then buy their stuff
I wouldn't even be into this whole genre! I'd still be looking around local music stores in a bored manner because there is nothing new or exciting on offer.
Now when I buy a CD, it's because it's a really good CD, not because it was marketed really well. I have P2P to thank for that. Besides, P2P is just a scapegoat. If sales are down, it's really because more of that disposable income is being spent on DVD movies.
RIAA has restrictions that you can't distribute the music they produce. The GPL has restrictions that you can't distribute binaries without giving access to the source code. Downloading music withot paying for it is morally equivalent to using the GPL in closed source products.
If you don't agree with the license, don't use it.
Hurt the RIAA by stop using their music.
Now I expect a full apology and retraction for the demonization P2P has gotten from the RIAA, et. al. They should be trying to increase downloads like radio stations try to increase listeners.
If you want to prove something from this, you have to let the market decide. If some labels allow file sharing and the P2P networks actually had mechanisms to enforce copyrights, we would soon see whether file sharing really has a positive or negative effect.
-a
Well, without digging through your math, let's assume 72,000 CDs per year. At $15 per CD, that's roughly $1.08million dollars. Where is the rest of the $2BILLION they claim to have lost?
For the mathematically disinclined, where is the remaining 99.995% of their alleged losses coming from?
As Napster became more and more vilified, companies refused to let employees use napster at work. As a result, by the end of 2001, I was no longer able to use it at work (and had dial up at home, so the time it took to screen potential candidates was approaching an hour per song). With the covert and overt poisoning of tracks placed for sharing, it is not worth my effort to sift through the trash in the hopes of finding gems.
Since being unable to hear new music due to the interference of the record industry (and its cronies BayTSP and congress), and the concentration of ownership by conglomerates like Clear Channel, all the radio stations are becoming the same play list. As there is no way for me to discover new music worth listening to, my purchases of albums dropped from 200+ per year in each of 1999 and 2000 to 1 album in 2002 and zero in 2003. I have about 700 CDs, enough CDs that I probably do not need to purchase any more for the rest of my life. Since the record industry is determined to prevent me from discovering new music, it looks like I already have a lifetime worth of music. From 200 albums per year to zero, the RIAA has decided that I do not need to buy any new music ever again.
What could convince me to buy more albums? I would have to find stuff worth listening to. I enjoy classical, techno, jazz, new age, folk and stuff that gets called world. With the exception of 2 spanish language stations, my local radio stations only play country, pop and rap. The spanish language stations have more interesting music than the english language ones. Guess I need to brush up on my spanish.
The current distribution system for music is BROKEN. Existing and proposed legislation just serves to enforce and prop up a distribution system that was (and still is) corrupt and crooked for the last 70 years. I chose to not support the corruption with my money. I chose to not support the crooked politicians who dance to the tune of the RIAA. It is my money and there is no law requiring me to subsidise their corruption, not that it would be a constitutionally valid one even should one exist.
Unfortunately, the RIAA have painted themselves into a corner with the jihad they have declared against P2P. There is no possible way for them to admit their mistake without them losing billions in the RICO lawsuits that would result. Unfortunately for the RIAA, it is them or America, and and currently, the RIAA is winning the propaganda battle while subverting the justice system of the US. It is as corrupt and evil as if AlQeda was in charge of the White House.
A work's creator, and only the creator, should have full control of the work's copyright for a strictly limited time, after which the work should enter the public domain. This is all just my opinion, and is an awful lot of shoulding, but there it is.
Also, I haven't seen this suggestion here before, but if you want to try out different artists/genres/whatever, and if you live near a half-decent public library system with half-decent interlibrary loan services, you can check out CDs instead of (at the moment) illegally copying them.
Just my 2 cents worth (for large values of 2).
I agree... this news is not really shocking.. if your album is crap and people find out before they spend their hard earned money on it... guess what? they're reluctant to buy it.
I'm not so sure that this is the case. The industry promotes the hell out of its crappy pop releases in order to sell more albums - everyone knows the quality of the songs before they make a purchase. The sad fact is that many people have no musical taste - they enjoy the manufactured pop stars and the tired chord progressions that form the base for modern rock.
Unfortuneately this lack of taste is not limited only to children I've known many adults who listen to Britney Spears or Justin Timerberlake - and when I call them on it they claim that "it's irony". But I don't buy it - wannabe hipsters use irony as a way to legitimize their awful musical tastes.
The point is that many people like crap. They will continue to buy whatever the pop music/MTV marketing machine tells them is cool this month (including CDs, clothing, video games, sports drinks, batteries and virtually every other product). Filesharing has virtually no affect on the buying habits of these people.
As grandparent already pointed out, advertisers care that you are aware of their *product* and buy their *product*, not their advertising. Being aware of their advertising might actually be counterproductive.
It's rare that you're presented with a knob whose only two positions are Make History and Flee Your Glorious Destiny.
I am not a music download data researcher, but I'll play one on /.
Really, why should it take a research team from an esteemed college or institution to figure out the obvious?
Games sales, console and computer, have increased dramatically in the period of time that CD sales have decreased.
One need not be a genius to figure out that games cost money. The demographic that makes up the largest percentage of CD sales is the same demographic that makes up the largest percentage of CD sales.
If I spend more money on games, I have less money to spend on CDs.
Entertainment priorities are changing, more people are spending more of their discretionary incomes on gaming rather than music.
Yes, it's that simple.
Did it ever, ever occur to you that you might be wrong? How in the world do you think Microsoft got to be the biggest software maker? Same goes for Adobe Do you honestly think they saturated the markets with SALES of their product? What do you think brought down the Soviet Unoin? How do you think the Americans finally got rid of Prohibition? In fact, how do you think American business, especially the entertainment business, got started? Did you ever see the numbers from a few years ago during the height of the downloading scene? Record companies were showing record profits. Sales AND downloading decreased about the same time. Piracy has always been a minor problem for Apple. What do they have? Maybe five percent of the market? Get your head out of you...er...the sand, and at least make a feeble effert to understand that maybe, just maybe, your business model is obsolete, and that you should adapt to the "new world order" of virtually free internet publishing. I find it really weird that you young kids cling to tightly to 19th century ideas. I always hoped that people younger than me would be a little more enlightened than me on how to treat others.
By the way, unregulated P2P DID affect CD sales. They went UP. When everone gets their fat pipe, that too will help sales of music, if not CD's.
What?
The only thing dumber than the notion that unregulated P2P doesn't affect CD sales is the notion that unregulated P2P actually helps them.
Fat pipe, indeed.
Here's what I do: Bitty Browser & Andromeda
Then consider the case of DVD's, as you mentioned. For slightly more than that overpriced CD, I can get not only a full length movie, but usually a whole other disc filled with behind the scenes info, out-takes, alternate endings, directors commentary, etc. It's not just about wanting something without having to pay for it, it's about getting a product at a reasonable price. In any market where people feel gouged, any reasonably priced alternative will flourish, even if that involves the creation of a black or grey market. Of course, getting something free will always be an attractive offer if the perceived consequences are minor.
It's the strong-arm tactics of the RIAA, without the promotion of reasonable alternatives that earns them the label of "goon".
I read it on the Internet, it must be true!
Not for me there isn't. Not living in the US means I can't use itunes. So...now?
By using your purchasing power, you decide the fate of these almost-Nazi-like corporations. Send them the message where it hurts them the most, The Bottom Line. By denying the RIAA your hard earned dollars, their shareholders suffer. And while they'll claim p2p responsible for further reductions in sales (as if the economy, CD prices, the thousands of stupid lawsuits that contribute to the price of a CD aren't enough), the truth will be shown that the above study, and other studies that have shown the RIAA incorrect, are in fact true, and the RIAA will be forced not only to rethink their PR strategy, but their ailing dinosaur of a business model.
The number of independant bands/labels has increased a hell of a lot, and of course the quality of the music is superior simply because there isn't the corporate pressure to compromise musical integrity just to satisfy a shareholder. I discovered a progressive rock stream, progrock.com, via an article here on SlashDot regarding the current release of IceCast. This stream has been the main source of bands whose CDs I now purchase.
I haven't purchased an RIAA affiliated CD in probably over 5 years because they haven't released anything worth buying, especially at US$20 a CD. During that time I've been purchasing independant CDs from non-RIAA affiliated labels, and I do so gladly knowing the artist receives more of the money, and the quality of music is far superior. The cost of these CDs is typically US$5-US$7 (not including S&H) cheaper than RIAA affiliated labels CDs too.
As an independant artist, I offer my own original music in mp3 format, freely downloadable, and distributable, see the link in the sig below.
Here is how I feel about it.
If you can PURCHASE the media (song, movie, dvd) somwhere, anywhere... online store, for-fee download, brick and mortar store - if you can buy it somewhere, then you should really question why you are downloading it "illegally". It's pretty much as simple as that.
You may have to search the internet for the label; you may have to purchase from the label directly - if that's the case, do it. If you think it's too expensive, if you can't afford to buy it, then don't. But that's no excuse to download it. Bascially, just don't download anything that is available for purchase somewhere. It's unethical. Unless, of course, it's one of those rare books or works of art that are available under a creative commons license or some other license that allows you to do that. But those are exceptions, not the rule.
And this is sort of a catch-22, because prior to the "PC", young folks have often spent money on media (music, magazines, movies) that they couldn't really afford; it would be fair to say that the entertainment industry thrives on money collected from millions of people that really couldn't afford to give that money in the first place but were sort of suckered into it by the hype and the fanatacism that surrounds celebrity.
So the "PC", a.k.a Redmond, has usurped the scam; replacing it with another one.
But seriously, if you can buy it somewhere, don't download it. If you can't afford it, just be tough and don't download it either. Maybe if enough people don't buy because they can't afford, maybe the industry will recognize that and do something about it. Doubtful, but in any case, it's your money, and you shouldn't allow people to sucker you into spending it on something you can't afford. But that's not an excuse to try to circumvent the system, either.