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Apple Announces New Pro Software

yroJJory writes "Apparently, Apple has just announced new pro software today. First off is the new app Motion, which is a new motion graphics program with real-time previews, procedural behavior animation and Final Cut Pro HD integration. Second, is Final Cut Pro HD, boasting the beauty of HD with the simplicity of DV. Capture DVCPRO HD over FireWire, edit using camera-native footage and output over FireWire with no generational quality loss. RT Extreme, now for HD, can deliver multiple HD streams, effects, filters and transitions in real-time to an attached Apple Cinema Display. Last, but most important to me, is DVD Studio Pro 3, which has slick new transitions, superb HD to MPEG-2 encoding, Graphical View, support for all professional audio formats -- including DTS -- (FINALLY!!), and integration with Final Cut Pro HD and Motion. Motion will be available this summer for $299. The Final Cut Pro HD update is available now for FCP 4 users. DVD Studio Pro 3 is expected to ship in mid-May." Reader green pizza writes "Apple today introduced Xsan, a clustered filesystem for Mac OS X systems."

121 of 479 comments (clear)

  1. Re:Amateur motion capture? by Spytap · · Score: 4, Informative

    Motion capture is completely different from motion graphics. And yes, Motion capture is too expensive to be done at the consumer level.

    Not to be an ass, but this could have been cleared up by simply clicking the link in the article and reading the first sentence in the product description...

  2. What impresses me by ObviousGuy · · Score: 5, Insightful

    The most impressive thing about the Mac world is that Apple puts so much effort into building a complete software environment for their customers. With (compared to the Windows world) 3rd party software houses effectively shunning Apple because of the lack of users (again comparatively speaking), Apple would no doubt be dead if not for Apple's heavy investment in writing these pro-level tools that have become absolutely essential to the media cartels.

    However, I wonder how long Apple can continue with such heavy investment in this excellent software. The return on investment of this kind of thing can't be that great considering the low low price of the software. Granted, it moves Mac G5 boxes, but I wonder if the markup on the Apple hardware can compensate for the loss leading of the Apple software.

    --
    I have been pwned because my /. password was too easy to guess.
    1. Re:What impresses me by Anonymous Coward · · Score: 5, Insightful

      The return on investment of this kind of thing can't be that great considering the low low price of the software.

      Shake 3 - $4950

      The big production houses use it, use it lots, and use it on several workstations.

      Apple are making a bit of a profit, but they also have an intensely INTENSELY loyal following just because it's the best of the best.

      Their other apps are cheaper, but then they'll all continue to be updated, all continue to need new hardware, and all continue to need newer versions of the Mac OS.

      Combine multi million dollar production budgets and that level of loyalty, Apple's video production market isn't going anywhere anytime soon, and is going to keep bringing them in solid profits.

      Hey, they're not a market leader by % of total machines sold, but they're still a business with a near $2billion turnover each quarter with profits in the tens of millions. I'd like to be in that position

    2. Re:What impresses me by Anonymous Coward · · Score: 2, Insightful

      The other way to look at it is that by providing their own software they pretty much guarantee lock in. I think it is a good thing they have a small market share. It would scare if a company that controlled they hardware, the os and the software as tightly as Apple. As bad as Microsoft may be at least they don't control much outside of the OS and Office.

    3. Re:What impresses me by Selecter · · Score: 4, Insightful
      Most of the software is not any sort of a loss leader for Apple. They make some serious cash off most of their in house softwarez - iLife 04 was a huge success for Apple as noted in the recent quarterly report.

      Hardware delays not withstanding, ( within reason ) Apple's future is pretty bright. Check how many /. readers have and use Macs compared to 3 years ago. 3 years ago, anything Apple was a running joke here, becuase the hardware was so outdated mostly, but also becuase OS X was not ready for primetime.

      Big difference today - Apple is the geek computer. Hardcore gamers are the last holdout IMO.

    4. Re:What impresses me by rebeka+thomas · · Score: 2, Insightful

      Their other apps are cheaper, but then they'll all continue to be updated, all continue to need new hardware, and all continue to need newer versions of the Mac OS.

      Shake 3 is also out for Linux. Cheaper OS, cheaper hardware, higher performance. I don't see that many houses will use Shake on OS X boxes for much longer.

      --
      RST
    5. Re:What impresses me by MoneyT · · Score: 2, Insightful

      Control like that is only really a bad thing if the person in control is making bad decisions and abusing their position.

      --
      T Money
      World Domination with a plastic spoon since 1984
    6. Re:What impresses me by geniusj · · Score: 5, Insightful

      Shake is also costs twice as much for linux. Enough that it's cheaper to get a powermac and shake than to get a linux box and shake.. that's intentional.

    7. Re:What impresses me by phoxix · · Score: 3, Interesting

      Shake is also costs twice as much for linux. Enough that it's cheaper to get a powermac and shake than to get a linux box and shake.. that's intentional.

      It should be noted that Weta Digital opted for the more expensive Shake+Linux combination than going the full Mac route, heh

      Sunny Dubey

    8. Re:What impresses me by geniusj · · Score: 4, Informative

      Given that in rendering you are crunching large chunks of data. The fact that G5s are 64-bit and have an insane amount of bandwidth between every subsystem probably helps it quite a bit. Not to mention that while Shake is optimized for the G5 (compiled with 64 bit support), it is doubtful that the same optimizations were given for, say, AMD64. The G5 is no slouch, as you seem to be inferring.

      One thing that I am pretty sure about, but not positive, is the cost of running a linux cluster node in the farm. I know the OS X licenses for a cluster node are free. However, I do not believe that to be the case with a Linux node. Again, further driving the cost way up. The most cost effective option for recent shake adopters are most likely XServe G5 Cluster Nodes. As they are relatively cheap individually (for the power they provide) and you do not need to pay a licensing fee for each node.

    9. Re:What impresses me by rduke15 · · Score: 2, Informative

      these pro-level tools that have become absolutely essential to the media cartels.

      Actually, the media cartels are mostly using Avid (on both Mac and Windows), not Apple's FCP.

      It's not in the high-end market they are competing (though that may change), but in the lower end where Adobe Premiere was not good enough and Avid too expensive. That's where everyone jumped on FCP and... bought a Mac. That's not to say FCP isn't good. It seems to be pretty good, and the editors I know tend to rather like it, even if it cannot (yet?) really compete with high-end Avids in some areas. But that seems to be the next step.

      They have a very clear business model of providing (good) software to sell their hardware. (iTunes to sell iPods, FCP to sell Macs, what's next?)

    10. Re:What impresses me by dfghjk · · Score: 2, Insightful

      Don't know why you think these tools are "absolutely essential" since there are plenty that don't use them. Don't know why you think the price is "low low" either or that the software is "excellent" since it's only just announced. Finally, I can't imagine why you assume that this software is "loss leading". Apple's not giving this away for free. FCP is not inexpensive and Shake is quite pricey.

    11. Re:What impresses me by naden · · Score: 2

      It should be noted that Weta Digital opted for the more expensive Shake+Linux combination than going the full Mac route, heh

      Two points then:

      1) Did Weta Digital have any existing Linux infrastructure (including software) that was in use before purchasing Shake. Clearly, this would have increased the cost associated with purchasing the Mac+Shake combination.

      2) At the end of the day Apple still made the money to compensate for that so called "loss" of computer. Obviously, they will miss out on future revenue, but it still seems like a good idea to me.

      --
      Funtage Factor: Purple
    12. Re:What impresses me by raga · · Score: 3, Insightful

      As bad as Microsoft may be at least they don't control much outside of the OS and Office.

      Like it or not, but for 90% + of desktop users, there is nothing "much outside of the OS and Office".

      cheers- raga

    13. Re:What impresses me by c4Ff3In3+4ddiC+ · · Score: 5, Interesting
      You know, I have to agree with you. I finally broke down and bought a notebook, and what did I buy? An iBook. You really can't beat the combination of:
      • BSD backend with full hardware/software support
      • Incredible battery life. (I get 4+ hours with normal use)
      • Weight
      • Internal wireless with antenna integrated into the display
      • Plenty of OSS software available
      • Apple software bundle is impressive
      • And lastly, all this for only $1099
      Needless to say. I'm loving' it.
      --
      *twitch*
    14. Re:What impresses me by c_waddington · · Score: 3, Interesting

      What stuns me is that Apple have managed to create both a geek computer and a home computer that is easy to use. I'm sitting here typing on an iBook that I regularly use in terminal mode to compile programs, yet it is the same computer that my wife uses for instant messaging and email. It flabbergasts me how me they were so sneaky to do this. People say their switch campaign didn't work but I'm not convinced: 4 of my geek friends switched to macs and 3 newbie friends bought macs after trying mine. Good luck Apple.

    15. Re:What impresses me by jcr · · Score: 4, Informative

      Actually, they had an existing shake-on-linux infrastructure. They were already a major Shake customer at the time that Apple bought the app.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    16. Re:What impresses me by malducin · · Score: 2, Informative

      1) Yes they did have a Linux infrastructure but that was after purchasing Shake. Originally Weta used a lot of SGI gear (although at least some of it also ran Linux not Irix) when worked started on Fellowship of the Ring. But by Two Towers they switched quite a bit to Linux, which was around the time Apple came out with Shake for Mac after purchasing Nothing real.

      As far as cost in many situations in high end VFX the cost of the software is not that important considering the cost of the artists and technicians. And even at the end they didn't have to worry too much about infrastucture costs as New Line Cinema ponied up the money to upgrade the renderfarm for return of the King if I remember right.

    17. Re:What impresses me by The+Lost+Supertone · · Score: 2, Insightful

      Uhh I'm a geek, and I'm a Mac user... heck I'm going to be a Pastor, I'm not really a pro looking for a comp to do my big huge post production work on, I do basic web design, graphic design, photography, some audio stuff, chat etc, and I'm in college. Macs aren't just for stupid people and pros. They're for geeks too.

  3. Wait ... by Sonic+McTails · · Score: 3, Interesting

    The XSan just sounds like network mount points. Like I can mount NFS mounts at /usr, another at /usr/local, and make it behavie like it all one system. To do it, it would just require renaming /usr, and then modify the startup scripts to use the new paths. Is XSan different or is it basically a GUI to mount points ?

    --
    This signature was left intentionally blank.
    1. Re:Wait ... by TiMac · · Score: 2, Informative

      A SAN is immensely more complex than this, and Xsan does virtualized volumes for data sharing, file-level locking, and several other things that an out-of-the-box setup will not. Read carefully...I'm not sure of all the details on this product yet, but it's not just mountpoints.

      --

    2. Re:Wait ... by Have+Blue · · Score: 5, Informative

      It's a SAN clustering program. You run Xsan on each of your 4 Xserves, you plug a 3T Xserve RAID into each of them, and the whole backend appears to your G5 (and every other G5 on the network) as a single 12T volume that's faster than any single hardware unit, since Xsan also does load balancing.

    3. Re:Wait ... by Twirlip+of+the+Mists · · Score: 4, Informative

      Xsan is Apple's port of ADIC's CVFS (or "StorNext" as they took to calling it a while back) to Mac OS X, with new administration tools.

      A CVFS client on Window, Solaris, whatever, will plug right into an Xsan network.

      --

      I write in my journal
  4. Apple does it right by ericdano · · Score: 4, Interesting
    Apple really does things right. Look at their products compared to Microsoft. OS X is way ahead of Windows XP. G5's are slick. iPod, Xservers, iMacs, eMacs, and their laptop lines. iLife. Logic. Final Cut Pro, Shake, etc.

    Simply, they are the trend setters. Best computer company period!

    --
    It's either on the beat or off the beat, it's that easy.
    I moderate therefore I rule!
    --
    1. Re:Apple does it right by BasilBrush · · Score: 2, Insightful

      Funny how people who only look on the positive side of Linux aren't modded as flamebait.

    2. Re:Apple does it right by zuhl · · Score: 5, Interesting


      We just bought a Dual G5 Xserve. I set it up last weekend. In about 4 hours. From my house. In my PJs. All done via Apple's Remote Desktop and Admin tools over my cable modem. Designers came in Monday morning and all their stuff was there and working as if it had always been there.

      I know most hard core geeks who regularly SSH into their servers and various boxen won't be impressed by that, but please understand that I work for a decently sized (14 designers) graphic design company. I admin all the G5s and our web server, FTP, mail, etc., in addition to my normal duties as a production artist. I am a "geek" who regularly reads slashdot, but UNIX is not really my forte. I drop into the Terminal occasionally and sudo, but it's not really my main gig. I know enough to be dangerous, basically. :-)

      The G5 server is freaking amazing. Open Directory is very nice as well. Say what you want about overpriced hardware (though the G5 server and the X-RAID are pretty reasonable for what you are buying), but Apple does do things pretty well. You get what you pay for in my opinion. Could I have built or ordered a similar machine with Linux or Win2K3 and spent a little less? Probably. We spent about $5K and got 750 gig of storage and a gig of RAM. But the difference in the cost of my time (and headache trying to get it all running) is far outweighed by the simplicity of the Xserve. And the really nice thing is that there is a TON of usabilty built into the Xserve for those who need/want to delve deeper. PHP. MySQL. Open Directory (Apple's LDAP stuff). VPN. It's all there and easily configured or tweaked from the Admin Tools or from the CLI.

      It wouldn't surprise me one bit to see more and more Xserves sneaking into data centers. They really do rock.

  5. Your cause and effect's all out of whack. by rodgerd · · Score: 2, Insightful

    People don't write software for MacOS because Apple will compete with them.

    Why do you think the likes of Adobe are scaling down their Mac product line? Apple are trying to have their lunch. Why bother writing software to bolster your enemy?

    1. Re:Your cause and effect's all out of whack. by Anonymous Coward · · Score: 5, Insightful

      People don't write software for MacOS because Apple will compete with them.

      Apple only seems to be stepping in where a competitor's product is languishing on the Mac platform. Two examples:

      Internet Explorer for the Mac was left to rot by Microsoft, so Apple came up with Safari.

      Adobe Premiere for the Mac was a neglected piece of shit, so Apple came up with Final Cut Pro.

      This is a very clear message to software makers: "Shitty, infrequently-updated Mac software will not be tolerated. If you're going to make it, make it right or we'll take your marketshare with a kick-ass app that shows off what the Mac can do."

    2. Re:Your cause and effect's all out of whack. by MoneyT · · Score: 5, Insightful

      Apple wouldn't need to write software if the developers would actualy, you know, develop, as opposed to letting products die *cough* premeire *cough*. If no one is going to write software for Apple, Apple will write the software themselves.

      --
      T Money
      World Domination with a plastic spoon since 1984
    3. Re:Your cause and effect's all out of whack. by May+Kasahara · · Score: 2, Informative

      (nods) I like Premiere as well, and love AE. However, this latest news has got me wondering what's going to happen to AE ($699 for the regular version) when Apple is offering a motion graphics suite for less than half the price (with real-time previews, no less!). Didn't Premiere go through some similar pricing wars with Final Cut Express?

    4. Re:Your cause and effect's all out of whack. by Anonymous Coward · · Score: 4, Interesting

      Adobe has no business talking about performance, they couldn't optimize their way out of a paper bag.

      Their purportedly multithreaded renderer in After Effects is so poorly done that you can damn near double a multiproc box's performance by running two jobs at once. Their multithreading is so poorly done a user can do it 2x better by making a few extra mouse clicks in their software.

    5. Re:Your cause and effect's all out of whack. by azav · · Score: 4, Informative

      You are wrong.

      Apple did not "come up with Final Cut Pro." I worked at Macromedia when Randy Ubillos (of Premier fame) started creation of Keygrip. The product was 2 or more years in development and quite behind schedule. It was done out of the Macromedia offices near Oracle in the mid 90's. Macromedia sold this technology to Apple and the development continued to become Final Cut.

      --
      - Zav - Imagine a Beowulf cluster of insensitive clods...
    6. Re:Your cause and effect's all out of whack. by noewun · · Score: 4, Informative
      People are abandoning Avid because Avid treats its endusers like pieces of shit: incredibly expensive software and hardware, ridiculous support, features added when Avid feels like it rather than when they're requested, etc. Everyone in the industry knew that the minute a real competitor appeared Avid would be in trouble. When FCP 2 appeared (not FCP 1.0, as it wasn't quite there) it was possible to purchase an Avid-equivalent system for 10% of the price Avid charges.

      Avid dug their own grave on this one, and all Apple did was see an opportunity and fill it.

      --
      I am a believer of momentum and curves.
    7. Re:Your cause and effect's all out of whack. by Anonymous Coward · · Score: 5, Informative

      Watson was based on specs that Apple sent out to many of its developers about Shelock.

      They projected well into the future what it could and couldn't do and suggested that folks could even build sherlock plugins based on this. Someone took these specs and made another software and released it before Apple released their much more refined version.

      Moded +4 Insightful at the moment. Maybe these people don't know the true story. Or maybe you are the developer of Watson and pissed off Apple didn't buy you off like a few others had been paid off when they had done this isame thing in the past.

    8. Re:Your cause and effect's all out of whack. by Lars+T. · · Score: 2, Informative

      AFAIK it was late because they had trouble making it work under Windows.

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

    9. Re:Your cause and effect's all out of whack. by mah! · · Score: 2, Informative
      Yes, because we all know Premiere was the only NLE software for the Mac...

      Well, AFAIK it was the only one in the $500-$1000 price range.

      Media 100 and Avid systems were aiming at quite a different market, in Mac OS 7.x-8.x times. With quite a different set of features & options. Premiere 5.x couldn't even copy-paste sets of multi-track edit sequences (not sure whether later versions can do that now). As someone once told me (in pre-FCP days), Premiere is like the pico of video editing compared to Avid being the emacs of video editing

    10. Re:Your cause and effect's all out of whack. by Anonymous Coward · · Score: 2, Informative

      My fingers are crossed that they'll do something about Quark, and soon.

      Particularly since Quark just outsourced all it's management to India (I, for one, wish more upper-management would have the balls to do this, since they're fscking worthless anyway) and they're in a virtual death-spiral with Quark 6.

  6. Xsan by daveschroeder · · Score: 4, Informative

    Xsan is a typical SAN filesystem, not just "network mount points". It allows storage to be pooled and aggregated, and for multiple machines to concurrently mount the same filesystem(s) simultaneously. The keys in a SAN are things like storage monitoring, management, centralization, and performance.

    Just look at Apple's Xsan home page and Xsan press release.

    1. Re:Xsan by ryanw · · Score: 3, Informative
      Xsan is a typical SAN filesystem, not just "network mount points".
      Not to question your knowledge in SAN, but have you read what Xsan is and can do?

      Maybe you should read inbetween the lines. It sounds like special software along with fiberchannel. It's much much more than "regular san". You ever tried to mount san read/write onto several systems? It will cause errors and problems all over your filesystems. XSan allows you to mount multipule systems read/write onto the same fiberchannel san system. This requires special software way beyond regular san. People have been looking for solutions like this for years. The closest thing to it is gigabit NFS, but NFS is intensely CPU intensive. I'd be curious to see how well this handles.

  7. The real news .. by naden · · Score: 4, Insightful

    Has to be the XSan .. this combined with the XServe and XServe RAID really does have to worry companies like Sun and SGI a little.

    --
    Funtage Factor: Purple
    1. Re:The real news .. by dbirchall · · Score: 2, Insightful

      Well, it is supposed to be a redundant array of inexpensive drives, no? With 250GB+ SATA drives available, SCSI360 and FC are hardly "inexpensive" any more.

    2. Re:The real news .. by flaming-opus · · Score: 2, Insightful

      Having played with the Xraid, I can say that it's no dog. It's a very nice entry-level Raid-box. It's very dense (GB/rack-unit), very inexpensive, and performs pretty well. It does lack redundant controllers, though this is true of most entry-level raids. I wouldn't be surprised to see a respin of this product in the next 12 months.

      The SAN market is changing. There are more switch vendors, and they are all having to compete with iSCSI, so the cost per port is coming down. While it's true that apples aren't competing in the market space where SANs have TRADITIONALLY been deployed, they are competing in the area where SANs are beginning to be deployed. "Only for graphic artists" isn't a joke. They announced these products at NAB (National Association of Broadcasters). This is no small trade show. This is a full convention center with multi-million dollar booths. TV and movie houses buy billions of dollars worth of computer equipment, and a sizable chunk of this is apple.

      These little apple clusters are a joke compared to enterprise SANs of symmetrix, Sunfire, and P690 boxes, but it's still a many billion dollar market. (Especially if you sell both the hardware and the software).

  8. Wow, how many companies can do this?!!! by tentimestwenty · · Score: 4, Insightful

    I'm not even a big video user but this is amazing stuff. From start to finish they've got everything almost anyone could want to make high end productions and the cost and hardware is stupidly cheap. Real time HD over FireWire on a $3000 computer? Just to get that to work is amazing, but to have a purpose built SAN to handle all the files, and it all works together with amazing fit and finish. I can't see anyone in the industry not going for this. Apple's been saying that having the hardware and the software let's them do all sorts of unique things, but this is the first time it's going to completely change a whole industry. Linux companies take note and make sure you've got a hardware side to your operations.

    1. Re:Wow, how many companies can do this?!!! by Twirlip+of+the+Mists · · Score: 5, Informative

      They make it sound like realtime HD over firewire is some big deal until you realize it's just 19Mbps HDV video

      Wrong. HD over FireWire is 100 Mbps. It's only after the program content has been sent to the transmitter that HD gets squeezed all the way down to 19 Mbps. In production, the bit rates are 50-100 times higher than that.

      (Real men deal with uncompressed SMPTE-292, of course. Gigabit and a half per second, thank you very much.)

      You shouldn't comment on what you don't know.

      Right back atcha.

      --

      I write in my journal
    2. Re:Wow, how many companies can do this?!!! by Twirlip+of+the+Mists · · Score: 2, Informative

      HDV 720p is 19Mbps and the other formats are 25Mbps.

      Ce n'est pas correct, mon petit frere. Regular DV/DVC/DVCAM/DVCPRO is approximately 25 Mbps. There's a 50 Mbps variant called DVCPRO50. (The 25 Mbps variant is 4:1:1; the 50 Mbps variant is 4:2:2. If this means nothing to you, don't worry about it.)

      There is no 720p variant of DVCPRO-HD. The DVCPRO-HD format anamorphically encodes either 1280x720 or 1920x1080 into 1280x1080 with 8-bit samples (4:2:2) at 100 Mbps.

      I suppose you work with 1.5 gigabit digital video streams, then? I doubt it.

      Sure. HD-SDI, i.e., SMPTE-292. Look around on the back of your HDCAM or D-5 deck. See that coaxial port? That's what it is. That's the transport for uncompressed HD. That's the video signal we use to get HD into our Smoke and our Fire.

      If you've got enough disk bandwidth, it's trivial to export uncompressed HD from Smoke as a QuickTime and bring it into Final Cut. I've done it several times, when circumstances demanded it; I did not have enough disk bandwidth, but I wasn't working in real-time, so it didn't matter.

      Sorry, I do know what I'm talking about.

      Not from where I'm sitting, bud. No offense, but nope. Not from here.

      --

      I write in my journal
    3. Re:Wow, how many companies can do this?!!! by ericdano · · Score: 2, Informative
      Indeed. I have a friend who does a lot of video work. He had a $40K Pinnacle System that he ditched for a G5 setup. He actually had a G4 running Final Cut Pro 2.0 for a while, and loved it. It blew circles around his Pinnacle system. Now that he has a G5 system with Final Cut Pro (latest version), he is in heaven. It is a very very slick system.

      The SANs system will be a boon to production companies. The biggest issue with working with video is disk space.......you need LOTS of space.....

      --
      It's either on the beat or off the beat, it's that easy.
      I moderate therefore I rule!
      --
  9. Don't forget Shake! by TiMac · · Score: 4, Informative

    Apple also introduced Shake 3.5 for Mac OS X, Linux, and IRIX...

    --

  10. Re:Amateur motion capture? by arikol · · Score: 5, Informative

    Click the links first, functionality of the software is explained there. Motion capture needs points of reference on the target. Its also usually done in a high contrast environment (similar to blue/greenscreen but not as fancy) and the reference points have to be highly visible on the target (i.e. white tufts on all movement points, black suit underneath). Most ppl wouldnt want to bother with this even if they had hardware/software capable of doing it....

  11. HDTV over IEEE1394 by mduell · · Score: 2, Interesting

    How do they plan to run 1080i HDTV (1Gbps if its YUV, 1.5Gbps if its RGB) over 800Mbps IEEE1394? Are they going to require users to buy a optical IEEE1394 (1600Mbps/3200Mbps) card? How many devices out there support IEEE1394 over an optical medium?

    1. Re:HDTV over IEEE1394 by Anonymous Coward · · Score: 3, Informative

      Silly rabbit, they're using 100Mbps of the available FireWire bandwidth, which is only four times higher than a DV stream. This is essentially DV-style compression for HDTV signals. It has the advantages of DV (lossless editing since it's the camera's native format) as well as the disadvantages (one-time lossy compression with some loss of colour resolution).

    2. Re:HDTV over IEEE1394 by Enrico+Pulatzo · · Score: 4, Informative

      Well, they are using the DVCPRO HD codec, which requires only 100Mbps stream, 1394b is overkill.

      Apple suggests that you have a 160MB(capital B)ps connection to do uncompressed (read: non DVCPRO HD) HD content, which requires a PCI-based solution, not firewire.

    3. Re:HDTV over IEEE1394 by rduke15 · · Score: 2, Insightful

      FCP doesn't seem to be supporting uncompressed HD. Apparently, it's only for the Panasonic DVCPRO HD codec.

    4. Re:HDTV over IEEE1394 by Anonymous Coward · · Score: 5, Informative

      Technically, FCP does support uncompressed HD. It's just not for free over FireWire (it'll take a Kona capture card and a storage system of the Xserve RAID's calibre).

  12. Been waiting for DTS support by nedron · · Score: 3, Informative

    As the original poster mentioned, DSP 3 finally supports muxing DTS audio streams.

    This has been a requested feature since 1.0. Noce to see they finally got DTS support into the product.

    --


    * As is generally the case, my opinions do not reflect those of my employer.
  13. It's things like this... by TehChubbz0r · · Score: 5, Interesting

    Apple putting out complete and all-encompassing software packages like this make me want to invest in Apple hardware, but I'm lacking enough funds to make the switch...

    To me, Apple seems a much better development house than Microsoft (not really necessary to state), and their products seem much more reliable/functional than Microsoft's efforts. Maybe it's the extra time spent in development, maybe it's the extra attention spent on details, or perhaps it's just the hardware.

    Even though I don't currently use Apple hardware, I still appreciate what they are doing for the computing community in general with products like these that show what great design teams are really capable of.

    --


    Rarely is the question asked: Is our children learning?
    1. Re:It's things like this... by naden · · Score: 2

      That said, things like Apple's refusal to provide simple UI enhancements (can we say 2nd mouse button standard, as has been on PCs since around the mid-90s?).

      Why I oughta ..

      The fact is most computer novices don't know what the second mouse button does anyway, and it definitely isn't intuitive under which circumstances it should be used.

      Clearly your not a novice, so for fscks sake .. buy yourself a Microsoft or Logitech mouse and plug into your Mac.

      Then go down to the corner store and buy yourself a clue.

      --
      Funtage Factor: Purple
    2. Re:It's things like this... by Achoi77 · · Score: 4, Interesting
      Not to beat this arguement to death (ok, nevermind), but I seem to remember during my college days, all the macs used the 2 button mouse, on os 9 - for all the college kids complaining about how to right-click save on internet explorer. I wonder how much earlier this wasn't an issue.

      I use osx all the time now (was a PC to mac convert 2 months ago), and I just find the one button mouse a much more elegant solution. I just find the keyboard and mouse combo is much more efficient. Interestingly enough, it wasn't that I was actually slower, but I was LAZIER with the two button mouse - I didn't want to bother using the keyboard, when i could do it in one hand - which in the end caused performance to suffer. And expose rocks my world. I keep finding myself how to switch windows on winxp, and I marvel at how I was able to survive without expose for so long (alt-tab doesn't cut it anymore). The app switching bottleneck is so gone now.

      I work at a printshop, so I very much rather enjoy being able to work on 5-6 jobs at the same time. It reduces a lot of downtime, and I find that the biggest bottleneck on the computer is actaully me. Which, of course causes me to push bigger jobs faster, simultaneously, up until the point where the hardware is near it's limit. It's a vicious cycle, but productivity is the big winner here, and my boss likes that. Plus I feel like Johnny Neumonic(sp?).

      (Score:-1, The Switch)

    3. Re:It's things like this... by Dragonfly · · Score: 2

      I'm lacking enough funds to make the switch

      Find the funds. Put it on credit. The increased productivity will pay for itself.

      "Apple hardware is too expensive" is an excuse that fails to look at the entire picture. Increases in productivity enabled by intuitive design and reliable equipment far outstrip the initial premium.

    4. Re:It's things like this... by dasmegabyte · · Score: 4, Funny

      I'd rather a computer with fruit than a computer with a goddamn cow on the box. Who designed that shit, my mom?

      --
      Hey freaks: now you're ju
    5. Re:It's things like this... by clifyt · · Score: 2, Informative

      You mean 'one of the designers'.

      In the article you talk about, he was still using OS8 and had access to a second mouse button when he wanted one.

      "I've been using a two-button mouse on my Macs for a couple years now, and no one could pry them away from me. The Kensington two-button mouse allows me to use the second button for System 8's context-sensitive menus, and even lets you set a third code for both buttons pressed simultaneously."

      He then goes on to argue --

      "In principle, I'm not against adding more buttons, but only if some clear definition exists for each, so the user can predict what might happen were one pressed."

      What is interesting is that his opening salvo in explaining the 1 button mouse in the beginning

      "We wanted an interface that could be learned in 20 minutes, and you can't do that with a mouse festooned with buttons."

      is what Apple is still aimed at out of the box: Learning an interface in 20 minutes.

      As the article says, even 6 years back, Apple had the hooks in the system to allow for 2 or more button capibility straight out of the box. All you have to do is spend the $15 to buy one...maybe even ordering one from Apple itself along with your order.

      What the folks who continually bitch about the lack of the 2 buttons seems to ignore is that its a choice. And something that gives the clear definitions of what the second mouse button should do. What should it do? If an application is properly designed, one button is good enough to get the job done easily. If properly designed, two buttons might give the power user to get the job done much faster after learning the rest of the interface with only one button -- and then learning the short cuts.

  14. weird by Anonymous Coward · · Score: 2, Interesting

    Of all of these updates, XSan is really at the top of them all. Products like Shake that are meant for using massive render farms, and Final Cut which, on a large enough project, would involve many many editors, will be wonderfully served by giving the users a nice way of accessing a production house's gigantic RAID.

    XSan should receive more noteriety for this.

  15. Xsan is a preannoucement. And that's Good! by 777333ddd · · Score: 5, Interesting
    The Xsan press release is the most interesting to me because it's a long lead time pre-annoucement. Now most companies don't bat an eye with preannoucements. They toss them out like crazy often with an eye to just stoke the stock price or FUD competition. But there is such a thing as a good pre-annoucement.

    That is not something Apple does much if at all for its products. While silence until shipping is a good move (I would say) in the consumer space. It's bad for the Enterprise space. Apple has been criticized and justifiably so for not pre-announcing key technology so developers and enterprises can plan accordingly.

    Now I agree that it's probably better to err on the side of less pre-announcement, but Apple took this to too much of an extreme.

    I think this is an indication that Apple is 'getting it' more and more regarding Enterprise/Pro markets.

    1. Re:Xsan is a preannoucement. And that's Good! by logicat2001 · · Score: 2, Informative

      Even more interesting is that pre-announcement arrived with a request for beta testers. Requirements and application available here. Best, Logicat

  16. Actually, your cause and effect might bekinda off by nicholas. · · Score: 5, Interesting

    You have to ask yourself: is Apple chasing away developers because of their great software? Or is Apple filling a gaping whole that windows-centric developers are leaving open.

    It is true that Adobe is scaling back some of their Mac operations. But apps like Premier and FrameMaker have been seriously neglected (four or more year w/o and update). So if these are the applications Apple risks losing because of their great software then so be it.

    Avid/ProTools treats the Mac like a second class citizen so thankfully Apple has helped give them some competition. If it hadn't been for Apple who would have provide quality compositing, audio, video editing, DVD-authoring and now motion graphics software? Was Apple supposed to wait and hope that someone would come to the plate?

    If anything, Apple is capable of producing great software. They will always be reliant on third parties with limited resources (or interest) for supporting great Mac hardware. Their strength is their software. It'd be great if Apple could get out their hardware sinkig ship and concentrate on bring great softare to different platforms.

  17. HD over FireWire by daveschroeder · · Score: 4, Interesting

    It does not require optical. It works over normal FireWire. It supports Panasonic's 100 Mbps DV-HD (DVCPRO HD) codec.

    1080i HD content can be moved between a Panasonic HD VTR and a computer via FireWire with no generation loss:

    "With Panasonic's new, compact AJ-HD1200A DVCPRO HD VTR, 24fps or 60fps progressive scan material shot by Panasonic's AJ-HDC27 VariCam HD Cinema camera or 1080i studio / sports truck footage recorded by DVCPRO HD VTRs can be transferred via the VTR's IEEE 1394 interface directly into Final Cut Pro HD without generation loss. Once transferred, the material is instantly available for real-time editing operations. All footage maintains its camera-original quality, because the IEEE 1394 FireWire interface transfers the native DV-HD high definition files, as originally recorded on tape in the VTR or Varicam, directly to the Power Mac G4 or Power Mac G5 host computer's internal hard drive."

    Read the joint Apple/Panasonic press release

  18. What to view it on? by gotmemory · · Score: 5, Interesting

    Uh, this is awesome and all, but what are you going to view it on? As far as I know there is no DVD that supports HD, and by the origional poster, it sounds like you can only watch it on attached displays at full resolution.

    This also brings up something with the Panisonic HD DV camcorder simply because it is the only major minidv HD camcorder being pushed.

    Good job apple.

    1. Re:What to view it on? by MoneyT · · Score: 4, Insightful

      And before the iMac, there were probably less than 10 companies producing USB products. It's all about pushing people forward into the new world.

      --
      T Money
      World Domination with a plastic spoon since 1984
    2. Re:What to view it on? by PipsqueakOnAP133 · · Score: 2, Informative

      Very true. Apple sure didn't supply silicon to make devices, however, before the iMac, no vendor would have made USB devices since Win95 and Win98 didn't have complete USB implementations back then. And besides, the same developer argument regarding porting from Windows to Linux/Mac applies here. There was no reason for them to make USB devices back which only worked on some machine rather than do it over RS232 or Parallel and make it work with ALL the PCs availiable.

      The only incentive for them to make USB devices when the iMac came out was since Mac users have typically tolerated a markup on addons, they were able to charge much much more per unit made AND they were assured they'd be first to market if they got it done fast.

      Eventually, if the device wasn't compliant with both the iMac and Win98SE, the device wasn't going to sell.

    3. Re:What to view it on? by dfghjk · · Score: 2, Insightful

      This was only coincidence. The development cycle for USB devices was much too long for the iMac to have possibly influenced any product development. It may be true that iMac owners were the first with serious interest in USB but that's not the same as saying that the iMac *made* USB.

      Vendors were most definitely making USB devices before the iMac was introduced. In my job I saw and worked with plenty of them. Intel saw to it.

      I might remind you that Apple has very small market share and I doubt many USB device vendors concern themselves with whether their products work with macs. That's Apple's job if they care to do it.

      How do those Pioneer DVDR drives work with macs? You know the ones that you change the firmware id string and call them superdrives? The OEM version doesn't work so well, does it?

    4. Re:What to view it on? by IntlHarvester · · Score: 3, Insightful

      A) Intel starts shipping USB hardware in 1996 or so.
      B) Microsoft is readying "Windows 97"/"Memphis" with full USB support (remember the demo crashing on Gates?)
      C) Manufacturers start gearing up for the anticipated USB demand
      D) Windows 98 is delayed again in early 1998
      E) Apple introduces the iMac
      F) All those USB products in the pipeline quickly get Mac drivers and blue plastic, because otherwise nobody was buying them.
      G) Every Apple customer upgrading to the imac has to throw out his/her peripherals and buy new ones
      F) Mac products sales shoot thorough the roof, saving several key retailers for Apple
      G) Jobs looks like a genius, when it was at least 50% luck.

      --
      Business. Numbers. Money. People. Computer World.
  19. Kudos to Apple by tobycat · · Score: 5, Interesting

    Apple seems to have remade itself into a premium software developer. I used to think of Apple as the cool hardware manufacturer but now they are bringing that same innovation, simplicity, and style to software. No wonder Adobe has been wary recently. They must be wondering when Apple will be competing with them across their entire product line.

    1. Re:Kudos to Apple by tobycat · · Score: 5, Insightful
      I think Apple has something to be proud of here. They've attracted some of the very best technical talent in the industry and are keeping them employed in the US. Apple accomplished this during an economic downturn in which technology companies were laying off double digit percentages of their workforces. Instead of shrinking, Apple diversified its product line while hanging onto (and adding to) its technical talent pool. The result are a diverse set of applications that appeal to both consumers AND vertical markets. Oh, and they are making a profit and are a debt free company.

      "Kudos to Apple" is appropriate. This is one company that has worked hard and managed to stay focused over a long period. They deserve recognition for it.

    2. Re:Kudos to Apple by tyrione · · Score: 4, Interesting

      One of my most fond memories while being an employee at NeXT before stepping into Apple was Steve's final CEO to Staff Rally Speech.

      Besides the obvious, "We are already speaking to several key individuals, including John Rubenstein(sp?), etc" was the comment Steve made about when the OS hits the Shelf.

      To the best of my recollection:

      We will be the largest UNIX vendor and Apple will be produce the best application software the Mac platform has ever seen. Apple will be more than just a hardware company. It will be a software company.

      Now obviously Steve held to his Vision.

    3. Re:Kudos to Apple by Tiro · · Score: 3, Interesting
      Damn, that's cool. Almost prophetic. I guess he really sees these things from a long term campaign perspective... which unfortunately is rare in business these days.

      Japan seems to break the mold here though. Recall that article a week or two ago about Toyota's long term development of alternative fuel engines... now Ford liscences them.

  20. Interesting. by Anonymous Coward · · Score: 5, Insightful
    First SGI came out with a port of their CXFS filesystem, and now Apple's Xsan. Both of these fill a hole that was blindingly obvious the moment Apple came out with the Xserve RAID.

    Both Xsan and CXFS are cross-platform: you can attach heterogenous (Windows, Linux, Irix, Solaris, Mac OS X, possibly others) systems to the one filesystem, and have it all work. The interesting part is that CXFS needs an SGI Irix box at the centre to deal with the metadata updates (as I understand it). Xsan also needs a metadata server, but it's unclear whether it needs to be an OS X box, or if it'll work with other operating systems at its core. If the former, it's understandable. If the latter, it'll be a good chance to make it into the enterprise in a big way.

    Either way, it looks like Apple is making some serious, steady steps towards the enterprise market. They're very much the underdogs; people looking at this sort of thing like to see a track record before buying; but still... interesting times, indeed.

    1. Re:Interesting. by Twirlip+of+the+Mists · · Score: 2, Informative

      Xsan is Apple's branded port of CVFS.

      --

      I write in my journal
  21. Re:Actually, your cause and effect might bekinda o by silentbozo · · Score: 4, Interesting

    I'm glad Apple has taken the lead in giving what would have been 3rd party apps (they bought the foundations of the iTunes music app, FinalCut, etc. all from other companies) and polishing them up to get new customers. When companies start going cross-platform (ie, from a pure-mac stance to a Mac/PC one), it's almost inevitable that one of them (the Mac side) gets short-changed. Some manager or number cruncher decides that there's more money on the Windows side, the Windows side eats up more than it's share of the allocated programmer budget, Mac programmers leave and are replaced, not by Mac programmers, but by Windows programmers, they decide to unify the code base but end up with all of the Windows bugs on the Mac side because their compiler tools are all Windows-based now, etc.

    The other advantage in having Apple take these types of software under their wing is that they can strategically coordinate releases of both software and hardware. Looking at the Xserves, the XSAN, the software tools, OS X, etc., you can clearly see that they're targeting high-end, corporate users of media software (ie, entertainment). The scientific community is already sold on the Unix underlayer of OS X - X11 make is possible to port a lot of apps.

  22. Re:Actually, your cause and effect might bekinda o by MidnightBrewer · · Score: 4, Insightful

    "Hardware sinking ship?" I have to disagree with you there. With the release of the G5 bringing the Mac hardware platform on par with, if not ahead of its PC counterparts, Apple is by no means hurting. This is without counting the 64-bit capabilities of the processor that are, as yet, still largely under-utilized. They also have a good price point for their workstation systems, that easily compete with what the other guys have to offer.

    Apple is far better off than it was a year ago, or even five years ago, when things were really ugly.

    There's a strange (and, IMHO, unrealistic) trend of opinion lately that says that Apple should stop making great hardware and concentrate on making great software that only runs on that great hardware. If you think the software is that damn great, then buy a Mac. That's what Apple's trying to get you to do, but people seem to be missing the point.

    --
    "Give a man fire, and he'll be warm for a day; set a man on fire, and he'll be warm for the rest of his life
  23. Is there a MacOS layer like Wine? by Anonymous Coward · · Score: 2, Interesting

    Things like these tools are something that's really missing from Linux. Is there a project similar to WINE that reimplements the OS X API under Linux?

    1. Re:Is there a MacOS layer like Wine? by zowch · · Score: 2, Insightful

      Well, it's not so much WINE-like, but for Linux PPC users, there's Mac-on-Linux, which has worked very well for most commonly used apps (in my opinion).

    2. Re:Is there a MacOS layer like Wine? by goMac2500 · · Score: 4, Informative

      GNUStep attempts to replicate the Mac OS X Cocoa API under Linux. You still have to recompile the code though, and a lot of multimedia stuff doesn't work.

  24. Updated to FCP HD and looking at Xsan by goMac2500 · · Score: 2, Informative

    I updated to FCP HD today (which is a free upgrade). So far looks the same. I don't have an HD camera so I can't try that out. No problems with the update so far. We're looking at Xsan at work. We are implementing a huge multi-XServe LDAP system and have a multi-terrabyte XServe RAID to back it up. Originally we would have had to partition the XServe RAID, but Xsan would solve that problem. Motion has caused the biggest stir among my creative-type friends,

  25. Motion name already taken by Risto · · Score: 3, Informative

    I don't know how they can get away with calling it motion

    In light of the Phoenix/Firebird/Firefox/Fire--- browser, and the mobilix.org forced name changes
    it should be noted that "Motion" is a well known motion detection software.

    http://motion.sourceforge.net/

    1. Re:Motion name already taken by MasonMcD · · Score: 3, Insightful

      I don't know how they can get away with calling it motion

      In light of the Phoenix/Firebird/Firefox/Fire--- browser, and the mobilix.org forced name changes
      it should be noted that "Motion" is a well known motion detection software.

      http://motion.sourceforge.net/


      If there was some confusion, I might see the point. But there's no way Apple's Motion will ever be confused with motion detection software.

      It's like saying Apple can't use "Logic" because there's a computer quiz game called "Logic!"

      They really have to compete in the same space. And no, "software" isn't a space.

  26. Final Cut Express by moosesocks · · Score: 4, Interesting

    It seems worth mentioning that apple also updated Final Cut Express to a new patch. The patch corrects several severe issues with the program, specifically the 'blank frame' issue which has plagued virtually every user of the program. It also corrects problems with dropped frames and timecode breaks.

    Now that these problems are fixed, I can safely say that Final Cut Express is the perfect entry-level video editing solution. At $299, it's a steal compared to the competition (Final Cut Pro is already a steal!). Plus, if you decide to upgrade to pro, Apple only charges the difference in the price, meaning you lose no money.

    Talk about a company that's nice to their customers. Apple definitely sees the pro market as an area to capitalize - it has always been their strong point in the past. You can tell that apple's trying to capitalize on their strong points as they attempt to regain the Education market with the $799 1.25ghz eMac. The pro markets are faithful to apple, and can easily afford their hardware and software - compared to the 'real' pro-level stuff, Apple's a bargin (SGI workstations used to cost upward of $10k without software)

    --
    -- If you try to fail and succeed, which have you done? - Uli's moose
  27. Slight correction by DavidinAla · · Score: 5, Informative

    Apple didn't buy a company that developed FCP, but rather bought an unfinished product called Key Grip from Macromedia. Here is a brief history of how the product came to be.

    ==========

    http://www.creativecow.net/forum/read_post.php?p os tid=108142367318278&forumid=126

    Kathlyn and I remember when FCP was being developed on WindowsNT (at Macromedia and was known as Key Grip) and Media 100 had signed on with the Key Grip team to make it their front-end of choice for M100's soon-to-be Windows system. (It was Q3-1996 at the time.) At the Macromedia World Developers Conference in September 1996, we were guests of John Molinari (founder of Media 100) and he introduced us to Bud Colligan of Macromedia, Lauren Herr of Truevision (later Pinnacle), Peter Hoddie of the Quicktime team and many members of the Key Grip team.

    Later on in October of 1996, I was asked to appear on a TV show as one of the panelists discussing digital video. The other panelists were Randy Ubillos (lead engineer of both Premiere and Key Grip (FCP)), Steve Whitney (then of M100 but later of Puffin Designs and then Pinnacle), and one of the key people from MicroNet (who then were key drive manufacturers in this marketspace).

    I also quite well remember when Apple bought Key Grip and later rechristened it Final Cut Pro. I remember the chagrin it gave Avid and how that also intensified when Apple announced that they were dropping the six-slot PCI architecture of the old 9500/9600 design base.

    I worked for Avid for 18 months under contract as a consultant to help reposition the marketing message of Avid after they made the ill-fated "We're going to be PC-only" at NAB and set their predominantly Mac-only user base on fire.

    Apple did NOT develop FCP as an answer to Avid's announcement -- it was quite the opposite, really. Avid saw the writing on the wall and determined that they stood a better chance on the Windows-side of the aisle -- a move that would later prove a lapse in judgment and would require "a repositioning of the reposition." ;o)

    Just to set the record straight,

    Ron Lindeboom
    creativecow.net

    1. Re:Slight correction by Jeff+DeMaagd · · Score: 2, Interesting

      One thing I heard was that AVID needed some sort of an improvement or customization of the Apple platform to continue it. Apple turned them down but IBM accepted them.

      I think it was the need for multiple PCI busses, as at least AVID Mojo requires a "segmented PCI bus" in order to work at full capacity. Most Xeon-based machines sold for the last five years have had two PCI busses. I don't know if the PCI-X slots on the G5 now would have addressed this need had they done it back then, because I think each PCI-X slot in that machine is its own bus.

    2. Re:Slight correction by Anonymous Coward · · Score: 4, Interesting

      I worked for Avid for 18 months under contract as a consultant to help reposition the marketing message of Avid after they made the ill-fated "We're going to be PC-only" at NAB and set their predominantly Mac-only user base on fire.

      Yeah, I remember that fracas.. One incident I loved hearing about was one Avid customer asking his sales rep "what about Mac compatibility?", only to be told "we don't have to be compatible with the Mac". The customer was incensed, and told the idiot "You have to be compatible with your own installed base, asshole."

      There were a bunch of Avid customers who decided right then and there that Avid was history as soon as they had an alternative.

    3. Re:Slight correction by Pope · · Score: 3, Funny

      I was at a Macromedia event when they announced DreamWeaver 4 and all the associated apps (Flash, Director, Fireworks. Can't recall their version numbers). The salesdork asked how many people ran Windows (show of hands). Then he asked how many people ran Macintosh (show of hands). Quoth the salesdork "Oh, well, there's still time to switch."

      Say what? Your position is to sell your product to whatever platform your customer are running, not to make them switch to something they don't want, *especially* when every single product you're demoing runs on BOTH PLATFORMS!

      He repeated the same anti-Mac statement later, at which point I yelled from the crowd for him to shut up.

      I was amused greatly that the Windows demos kept crashing, but the Mac ones went flawlessly from the start. :)

      --
      It doesn't mean much now, it's built for the future.
  28. HD editing and output,DVD authoring,1394 export... by Anonymous Coward · · Score: 3, Informative

    Gee, none of this has ever been done before... I'm CERTAIN Apple didn't bump this announcement early to deflate the rumored debut of Vegas 5 tomorrow. What have they to fear? {/sarcasm}

  29. A Litte Offtopic by XplosiveX · · Score: 4, Interesting

    If you are looking to buy a notebook, looks like Apple is going to introduce some updated models tomorrow.

    http://www.thinksecret.com/news/aprillaptops.htm l

    This is kind of odd, they usually announce new products on Tuesdays.

  30. Re:What's the Apple complaint today? by RedSteve · · Score: 5, Funny

    Um...could they complain that this new software only requires a one-button mouse?

    If so...Those bastards!

  31. Reminds me of Farside cartoon by Anonymous Coward · · Score: 2, Interesting

    Not being a creative type, this article is almost entirely Greek to me. Like that Farside cartoon about dogs (or was it cats?)...

    What slashdot wrote: (see above)

    What I hear:
    Apparently, Apple has just announced new pro software today. First off is the new app Motion, which is blah blah blah blah blah. Second, is Final Cut Pro HD, boasting blah blah blah. Capture blah blah over FireWire, edit blah blah blah. Blah blah, now for blah, can deliver blah blah blah to an attached Apple Cinema Display. Last, but most important to me, is DVD Studio Pro 3, which has slick new transitions, blah blah blah blah blah blah blah, and integration with Final Cut Pro HD and Motion. Motion will be available this summer for $299. The Final Cut Pro HD update is available now for FCP 4 users. DVD Studio Pro 3 is expected to ship in mid-May.

    Apple today introduced Xsan, a blah blah for Mac OS X systems.

  32. You're missing the whole point of SAN... by green+pizza · · Score: 3, Informative

    You're missing the whole point of SAN...

    Yes, Xsan lets several Macs and Xserves share files, but it does so through Fibrechannel, not through a LAN. Several machines can share files and/or cluster their storage together without having to rely on a fileserver. Each machine has direct access to the storage via the fibrechannel switch. No filesharing or networking protocols to get in the way of good perforamnce. Now without some sort of controls in place, this could quickly become a huge mess, that's where the Xsan software comes in. It handles things like connect/disconnect and access privleges.

    $999 per machine sounds steep, until you compare that to similar software offered by Veritas and SGI (SGI InfiniteStorage CXFS). Apple's is a bargain.

  33. Re:Actually, your cause and effect might bekinda o by TheCrazyFinn · · Score: 5, Interesting

    Apple's basically replacing the now-defunct SGI Workstations.

    And doing it very well.

    --
    "You've got an invalid haircut" -Warren Zevon - Life'll Kill Ya
  34. Apple's is a bargain, but not the best by green+pizza · · Score: 2, Interesting

    Other companies offer SAN control software as well, such as SGI and their CXFS filesystem, part of their InfiniteStorage suite. CXFS supports many different platforms as well as many different models of fibrechannel cards and swtiches. The only catch is that the metadata server must be an SGI Origin 300 or Origin 350. Veritas also makes SAN software and is popular on Solaris and Windows.

    If you do the math, Apple's hardware RAID setups and per-seat SAN software prices are the lowest in the industry for now. BUT, the others have much longer feature lists and have many years of market experience. Basiclly, I wouldn't want to be the first one to trust my data to a new Apple SAN. Remeber, on a SAN each machine has direct access to the data via fibrechannel. There is no fileserver involved, just the SAN "traffic cop" management software. When things go bad on a SAN, very bad things can happen.

  35. Re:Actually, your cause and effect might bekinda o by zaffir · · Score: 2, Insightful

    They haven't sold the original-style iMacs for at least 3 years. I'd say 3 years on a hard drive is pretty good - most HD manufacturers don't have warranties beyond 1 year. Fried network cards, i can't account for, other than the general statement that computers in schools are abused severely, and often under-maintained. And if they aren't in a well ventilated room, iMacs have overheating troubles - they're fanless.

    As far as the eMacs, i don't know what to say. Might have been a bad batch.

    --
    "Upon attaching the waterblock to my penis, I began to notice that I know nothing about computers." -- JRockway
  36. To Quote Hillel by dcocos · · Score: 2, Insightful

    I've seen a lot of messages saying, is Apple killing the market for apps b/c they create them, themselves? To answer that I quote Hillel "If not now when? If not me who?" Apple answers to itself quite nicely.

  37. Re:Yes, Hardware is a sinking ship. by repetty · · Score: 3, Insightful

    "Apple simply can't compete on PC hardware. Not at the volume they deliver. They have two long term options: 1, increase their volume. 2, get out of hardware."

    Why do you say that Apple can't compete on hardware? They're doing great right now. Do you expect that to change? And if you do, are you also one of those people who said back in '90 that they've be out of business in just a couple years?

    Apple's business is great now. Never better. Never.

    I don't think Steve Jobs gives a shit what you think as long as he's making billions.

    You make billions and then maybe he'll listen to you.

    --Richard

  38. Re:Actually, your cause and effect might bekinda o by MasonMcD · · Score: 5, Insightful

    I have a half-dozen of the more recent blueberry iMacs...

    Oops. Stop right there. There's your problem. You've only recently awakened, Rip VanWinkle-like, from 1999.

    I'll try to get you up-to-date. OSX!!! OMFG! Flat-panel iMacs! OMFG! G5s! OMFG! iLife! OMFG!

    OK. Just giving you a hard time. But bitching about 5 year old hardware failures just makes you look silly.

  39. Re:Yes, Hardware is a sinking ship. by dasmegabyte · · Score: 5, Insightful

    Apple doesn't HAVE to "compete" on hardware. This is ridiculous. It's like saying that that the Four Seasons will have to match prices with McDonalds, or get out of food.

    Apple has made a decision to use a non-standard platform as the vector for their OS. In a lot of ways, that has simplified the task of creating a reliable operating system. So WHAT if they're doomed to charge more than HP for an entry level system...they aren't trying to create a monopoly. So long as enough people buy their computers, devices and software to turn a profit every quarter, they're far better off than the hundreds of other PC manufacturers who can't see past the concept of hardware as a commodity.

    --
    Hey freaks: now you're ju
  40. Re:Actually, your cause and effect might bekinda o by naden · · Score: 2

    I have a half-dozen of the more recent blueberry iMacs in my school that have crashed hard drives and fried network cards

    WTF ? The blueberry iMacs are hardly 'new' machines. They were made a few years ago, which completely unravels your whole argument.

    I have switched to plain-brown-wrapper computers for my school.

    Good for you. I wish you all the best with the viruses, spyware, OS troubles, security updates etc etc.

    the Apples and Dells of the world offer no advantages in reliability, and I have the machines to prove it.

    As always. You != the rest of the world. The problems you are facing are not endemic of a wider quality control issue. It may be. It may be not. But you need a bigger sample size than just your piddly experience.

    --
    Funtage Factor: Purple
  41. Re:Yes, Hardware is a sinking ship. by MasonMcD · · Score: 5, Funny

    I'm saying their hardware isn't profitable.

    Their recent earnings report says otherwise.

    But you're right. They should go commodity. Cause, y'know. Dell. See. Money. They have some. A lot. Commodity. That's where the big bucks are. All those companies raking it in, hand over fist. Like Dell. And... Dell. Oh, and Gatew... wait, no. Compa... no, they got absorbed. HP!! Yes! HP! They make their dime on commodity boxes, don't they! Oh, no, they don't. It's their servers.

    I'm sure I'll think of some other company that has billions in revenue and millions and millions in profits from white boxes.

    You just hang on. I'm sure I'll be back soon.

  42. Re:Actually, your cause and effect might bekinda o by noewun · · Score: 2
    More than balanced out by the iPod battery fiasco which necessitates Apple Care or over two thirds of the purchase price for a replacement

    My iPod is two years old and still going strong. When the battery dies, I will replace it for $50. Considering I bought the thing for over $400, that doesn't sound bad to me.

    --
    I am a believer of momentum and curves.
  43. You should re-read that earnings report by nicholas. · · Score: 3, Insightful

    If you looked at their earnings reports from last quarter (or indeed most of the previous quarters from the past years) you'll see that Apple's hardware offerings haven't been profitable at all. Most of the quarters that Apple reported profits were because of their portfolio (sale of ARM stock for instance).

    46 million of profit on 1.9 billion isn't too good (2.35 percent). In fact were it not for the AMAZING sales of the iPod I don't think Apple would have reported a profit. If Apple hadn't been deversifying away from computer sales they'd be in big trouble right now. I find it odd that a computer hardware company is relying on a music player to make them profitable. It would be one thing if Apple were profitable on Mac sales and the iPod was icing, but for Apple to be dependent on the iPod is a little frightning.

    For comparison, Adobe also had a good quarter. They generated a profit of 123 million on revenues of 423 million (29 percent)

    1. Re:You should re-read that earnings report by the_2nd_coming · · Score: 2, Insightful

      their computer hardware accounts for 69% of their revenue.

      btw, adobe if you had not noticed is in the software business....

      it is kinda easy to rake in the dough on popular software when it costs about one billionth the cost to print it package it and ship it than the price of the software at retail.

      --



      I am the Alpha and the Omega-3
  44. Re:Yes, it is a steal; $300 for EDU by dfghjk · · Score: 2, Insightful

    Other packages offer educational discounts as well.

    It will be hard to have this conversation with you since I doubt you'll agree that there's anything comparable to FCP. On the PC side, Vegas and Premiere would be considered competition and each is considerably less expensive on the street. Each does titling and comes with compression suites. Adobe bundles Premiere with audio software as you describe but Vegas doesn't AFAIK (they offer one). Adobe's bundle includes two other packages (AE and DVD authoring) so you aren't going to get very far with the comparision. I bought the Adobe bundle of 4 apps and paid considerably less than $999 without an educational discount.

    Don't know who you're calling a troll but who's the one bragging about FCP being a steal at $999? At that price it's one of the more expensive packages. As far as special discounts, they may give it to you if you ask nicely but it doesn't alter the retail price. Adobe's best pricing is generally found in bundles with hardware. I paid under $500 for the Vegas bundle (long ago) and could easily buy the SF app for soundtrack creation if I had the interest. SF has been doing that a lot longer than Apple has.

  45. Unix makes it easier by Slur · · Score: 2, Insightful

    Unix is a smart and straightforward platform. The APIs Apple builds on top of Unix are also very well thought-out, refined to a huge degree during their evolution on NeXT. And Apple has an advantage over Microsoft because they have far fewer legacy issues. They have learned that rebuilding everything with a whole new foundation is what you often have to do to remain streamlined.

    --
    -- thinkyhead software and media
    1. Re:Unix makes it easier by ericdano · · Score: 2, Informative

      Indeed, yet Apple has Legacy issues it constantly overcomes. 680X0 to PowerPC, and OS 9 (Classic) to OS X. Amazing company. Seriously.

      --
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      I moderate therefore I rule!
      --
  46. Re:Yes, Hardware is a sinking ship. by Spatula+Sam · · Score: 2, Insightful

    But when you compare Apple and Adobe you are, um, comparing apples and oranges. Compared to other _hardware_ manufacturers, Apple has consistantly been one of the few that has maintained healthy profit margins. The only other PC manufacturer that I know of that has kept it's profit margins on hardware as healthy as Apple is Sony, which like apple has been successful in distinguishing its products in an increasingly comoditized market. So au contraire, Apple CAN compete on hardware, and it IS profitable.

  47. Re:Yes, Hardware is a sinking ship. by cubicledrone · · Score: 2, Insightful

    Apple simply can't compete on PC hardware. Not at the volume they deliver.

    Why must every company have impossible sales numbers to "compete?" Why isn't it possible to simply continue making money on lower volume? (which is precisely what Apple is doing, and doing better than any other company)

    I'm saying their hardware isn't profitable.

    It's probably more profitable than the $599 machines from Dell.

    Apple has some great consumer and professional applications. They have the potential to deliver more.

    So why do they need to drop their entire hardware line?

    Who would you rather be, Adobe or Apple.

    Apple. Adobe doesn't have iPods. Adobe doesn't have Cinema displays. Adobe doesn't have Powerbooks.

    --
    Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
  48. Re:Yes, Hardware is a sinking ship. by SlamMan · · Score: 4, Funny

    Actually, judging from list time i was out there, Adobe has lots of Cinema displays, Powerbooks, and iPods.

    --
    Mod point free since 2001
  49. Re:Actually, your cause and effect might bekinda o by Lars+T. · · Score: 2, Insightful
    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  50. Lacking the funds... by Big+Sean+O · · Score: 2

    Look on Ebay for an iMac from 2000 or 2001. You can probably buy a iMac DV SE with a 400 or 500 MHz G3 processor for under $400. Load Panther up on that and you'll be pleasantly surprised. Most people can save up that kind of scratch in a few months.

    I think the real reason why Apple isn't selling lots of new computers is this:

    1) Their stuff is built to last. Except for one bad hard-drive on a iBook (My bad, I dropped it), I haven't had a hardware glitch on any of the 9 macs I've had since 1988 (that is not a typo).

    2) Mac OS X is acceptably fast on legacy hardware (aka old sh*t). The apps take a hit on slower machines (I don't even bother using iMovie anymore and games? fuggedaboudit) But it's still plenty fast for what I do at home: surf, email, iTunes, hack python code.

    --
    My father is a blogger.
  51. My theory--it's the weather by bonch · · Score: 3, Funny

    Seriously!

    Microsoft--grungy Seattle, gray overcast days all the time, endless rain, boring and monotonous. And so we get Windows 95 and its ugly, drab gray, it's squares and lines, it's awful linear mindset to doing things. All the way up until Windows XP, and they just make everything blue and green, which looks like an attempt to be the pretty thing that OS X is without really "getting it."

    Apple--beautiful, sunny Cupertino. Pleasant weather, lovely parks, lots of color. And so we get iMacs, OS X, pleasant colors with curves and sleek designs...seriously, who else makes hardware that you could actually describe as "sexy" with a straight face? I admit it, I see a PowerBook or a desktop G5 and I think, "Man, that's enough to make me drool!" And their usability factor is through the roof. OS X is a breath of fresh air when all you've used is Windows (and KDE/GNOME).

    Just a theory on these two ways of thinking! :D

  52. Re:What's the Apple complaint today? by bonch · · Score: 3, Interesting

    It's not free, and it's not open source--it's always the same complaints leveled at almost every single commercial solution.

    People, that money people use to pay for things actually goes back to the company and gives employees an incentive to sit there hacking away for 12 hours producing quality code and designing amazing new hardware. Volunteer work won't give you that kind of motivation (admit it, it won't), and it also won't let you quit your day job to devote all your time and energy to it.

    Apple has the perfect balance--the kernel and rest of the OS is open source, but the stuff that really matters like their GUI and other software is proprietary closed. Ya have to buy it.

  53. Re:Ahhh, the smell of astroturf in the morning by Ineffable+27 · · Score: 2, Insightful
    Some responses to your more objectionable points:
    • re. .DS_Store files on network drives -- I understood that Panther did away with this bug;
    • iMovie is consumer-level, not pro-level; if you want that feature, get FCP or something;
    • iTunes can play ogg files natively, with only a tiny bit of jiggery-pokery; the .ogg file icon may be found in iTunes' resources;
    • luckily, the iBook 'spanning block' can easily be overcome with a firmware hack (though yes, your point is taken that Apple would disable even this if they could).
    --
    "He'd be a broader guy if he had dropped acid once." - Steve Jobs on Bill Gates
  54. Re:Ahhh, the smell of astroturf in the morning by IAmATuringMachine! · · Score: 2, Insightful

    Astroturfing implies that the company is putting people up to it. I can guarantee you that they don't have to do that.

    --
    "Computer Science is no more about computers than astronomy is about telescopes."
    -E. W. Dijkstra
  55. Re:Ahhh, the smell of astroturf in the morning by illumin8 · · Score: 2, Interesting

    But Apple is a bunch cut-throat-DMCA-loving-money-grabbing capitalists like Microsoft, just without the monopoly, and Steve Jobs eats his chocolate one bite at a time, just like everyone else.

    You know, if you really want people to take your comments seriously, you might cut out the anti-corporate, anti-capitalist rhetoric. Just because Apple makes a profit doesn't make them an "evil company". You know, Steve Jobs has to put food on the table too, and I happen to think that Apple makes the world a slightly better place by taking some of my computing headaches away.

    Ever notice how the same posters that make anti-capitalist comments are always the ones bitching about lack of Ogg support in $VENDOR product? I think it's a communist conspiracy to replace all of our "encumbered" formats with a more communist friendly and free format like Ogg. :-) Tongue firmly in cheek, but it does seem a strange coincidence.

    --
    "When the president does it, that means it's not illegal." - Richard M. Nixon
  56. Re:OS licenses for Xserve nodes by jo_ham · · Score: 2, Informative

    Yes, but the licence fee talked about here is for Shake, not the OS.

    Render nodes are free for Shake on OS X, but not for Linux.

  57. Re:Yes, Hardware is a sinking ship. by dasmegabyte · · Score: 2, Interesting

    convince suppliers like IBM and ATI keep them competitive, etc. Which is very expensive.

    Is it? Maybe. But outside of the clonebox PC market, that's exactly what every electronics manufacturer has to do. There is no chip with the ubiquity and appeal of the "x86" chip in, say, the PVR market, or the car stereo media decoder market. Sure, there are market leaders, but very rarely do you see one that has 97% of the market.

    Which is, I think, the POINT to Apple's dogged insistance to keep running with their own chips. They want to be an alternative and they want to assert the 1980s idea that a computer is not an abstract concept that separates OS from hardware.

    --
    Hey freaks: now you're ju