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AMD Announces New Low-End Processor Line

beaverbrother points out these articles at CoolTechZone and PC Magazine, writing "AMD (Advanced Micro Devices) is slated to launch a new Sempron line of processors this summer, to compete with Intel's Celeron line. The processors are designed to perform basic tasks, such as word processing, and more advanced tasks, like playing video, with ease."

42 of 332 comments (clear)

  1. Sempron... by Ianoo · · Score: 4, Funny
    The processors are designed to perform basic tasks, such as word processing, and more advanced tasks, like playing video, with ease."
    So... all tasks, with ease?
    1. Re:Sempron... by Rodrin · · Score: 4, Funny

      Nah, notice how they carefully left p0rn out.

    2. Re:Sempron... by psyco484 · · Score: 5, Insightful

      All tasks not requiring screaming fast processors. This is not for servers or gamers, it's for the other 75% of the PC market.

    3. Re:Sempron... by Dzimas · · Score: 5, Insightful

      Unfortunately, it seems that consumers are only able to keep track of one or two processor family names per manufacturer. Intel: Pentium/Celeron, Apple/Motorola: G4/G5, AMD: Athlon/Duron. Though the marketing people try hard, the Centrinos and Semperons are destined to become forgotten, no matter what their architectural/price advantages.

    4. Re:Sempron... by Stoutlimb · · Score: 5, Funny

      Are you sure they left pr0n out of the semPRON?

    5. Re:Sempron... by mrjb · · Score: 4, Informative

      Absolutely sure -- semPron is Portuguese/Spanish -- 'sem' means 'without'

      --
      Visit http://ringbreak.dnd.utwente.nl/~mrjb/growingbettersoftware to download your free copy of the book
    6. Re:Sempron... by mrchaotica · · Score: 4, Funny

      If the Roman Empire was from Athens, why did they name it after Rome?

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

  2. Yes but... by Mr.+Sketch · · Score: 5, Funny

    Will they overhead and melt down like the Celeron processors? Without this feature I doubt they will be able to effectively compete with the Celeron.

    1. Re:Yes but... by MoronGames · · Score: 4, Interesting

      Standard Socket A boards (Athlon, Athlon XP, Duron) are also able to halt the system or produce an error noise once a certain temperature is reached. This applies to all nForce 2 chipsets, and KTxxx chipsets. I am unsure about others.

      --
      hey!
    2. Re:Yes but... by Anonymous Coward · · Score: 5, Funny

      "...or produce an error noise..."

      Is that a sort of pop noise followed by crackling?

    3. Re:Yes but... by RzUpAnmsCwrds · · Score: 5, Informative

      "Well, system halting is good, but or produce error noice? If the heatsink has fallen completely off you've hardly started to hear that error beep when the CPU core has already permanently damaged.

      It'd be really interesting to know, what option applies in which case."

      I improperly installed the CPU cooler in a Shuttle SFF Athlon system (with an NForce2 chipset), and it refused to boot and blinked the "CPU" LED on the motherboard. No damage was done to the CPU, after removing the (defective) shim the CPU worked fine.

      The whole "thermal death" issue was really a farse. Since Athlon XP, there has been a thermal diode in the CPU. Implementing the $.25 circuit which monitors the diode and cuts the power was left to the motherboard manufacturer. Unfortunately, most manufacturers left the circuit off to save money. Fortunately, every modern board has thermal protection.

      Not to mention the fact that, with a properly installed heatsink (remember, 95% of the people with Athlon systems got them professionally assembled and tested by an OEM), the Athlon should *never* have such a problem. Trust me, it takes a lot more than a sudden shock to unseat the heatsink.

    4. Re:Yes but... by RzUpAnmsCwrds · · Score: 5, Informative

      "Given that, unlike AMD processors, Intel CPUs have a thermal regulator in them, I dont get the joke. I've seen Athlon chips barf their guts out across a motherboard when the heatsink fell off (plastic clip broke off in a tower), but a Celeron should just crash in that case or a P4 will just reduce its clock speed. In fact even the newer 64 bit AMD chips lack a thermal cut out on the chip, but at least (at LONG last) they have it on the motherboard."

      Sorry, you're wrong.

      All AMD CPUs since the Palomino (Athlon XP) have had a thermal diode *embedded in the CPU*. This includes the Athlon 64.

      Early Athlon XP boards lacked the functionality to cut power.

      "I just wish that AMD would spend more time on things like this and clock locking rather then pushing for higher speeds."

      Why? ALL modern AMD boards have the proper functionality and will shut down when the thermal solution fails. Why should they focus on fixing something which hasn't been broken since 2002?

  3. Duron? by Anonymous Coward · · Score: 5, Funny

    So it's like a Duron, but with an even sillier name?

  4. soundalike by 7Ghent · · Score: 4, Interesting

    So, the marketing strategy is that the new chip name sounds so similar that people will get confused and buy a Sempron when they meant to buy a Celeron?

    Well, at least it sounds less like vegetable.

    1. Re:soundalike by jlp2097 · · Score: 5, Insightful

      No.
      "semper" is latin for "always", "everytime", "ever".
      "durus" means "enduring", "hard".

      So the name suggests this being the successor of the Duron.

  5. so... by gl4ss · · Score: 5, Insightful

    Big numbers on box with little actual performance, for people who want big numbers but don't really need a powerful computer(or have a clue, of course, if you're without a clue you don't really need a powerful computer so..)...

    if it's a celeron competitor that is..

    hopefully it'll be at least very affordable..

    --
    world was created 5 seconds before this post as it is.
  6. Whats with the -ron? by KRYnosemg33 · · Score: 4, Interesting

    Celeron, Duron, and now Sempron Am I missing something?

    1. Re:Whats with the -ron? by erucsbo · · Score: 4, Funny

      Hidden performance problems that surface later - like Enron?, or is it just that when the heavy calculations need to be done, the high end chips will say "see you later on" while these low end ones stagger on.

    2. Re:Whats with the -ron? by kfg · · Score: 5, Funny

      New from K-Tel! The Dadooron cpu.

      Brought it home on Monday and my heart stood still.
      Dadooron ron ron, Dadooron ron.
      Loaded up this OS from a guy named Bill.
      Dadooron ron ron, Dadooron ron.
      Whoa, my heart stood still.
      Yeah, an OS from Bill.
      And then I booted up my,
      Dadooron ron ron, Dadooron ron.

      They knew what they were doin' when they caught my eye.
      Dadooron ron ron, Dadooron ron.
      A really nifty box and lots of pie in the sky.
      Dadooron ron ron, Dadooron ron
      Yeah, they caught my eye,
      With all that pie in the sky.
      And when I booted up my,
      Dadooron ron ron, Dadooron ron.

      But wait! Don't order yet. Call before midnight tonight and get a Moron XML4000 Ultra Plus with bluing for extra whiteness at no extra cost!

      KFG

    3. Re:Whats with the -ron? by VistaBoy · · Score: 4, Funny

      Well, if you translated Athlon from English to Japanese to English, you might get Athron...

  7. Bad name by ebcdic · · Score: 5, Funny

    I feel sure this will immediately be spelt "sempr0n".

  8. Whats up with these names?? by jamesdood · · Score: 4, Funny

    I mean Sempron? Opteron, Xeon, maybe I would by a new processor when they come out with the Orgasmatron!

    --
    *narf!*
    1. Re:Whats up with these names?? by System.out.println() · · Score: 4, Funny

      I was bored, so I Googled.... and apparently, it's already copyrighted.

  9. I think what it implies is: by reality-bytes · · Score: 5, Insightful

    What they're getting at is that its designed for basic functionality like your word-process and your basic video decoding.

    What this processor is probably not aimed at is high end video encoding/transcoding - 3D (openGL or DirectX) gaming or high-load server processing.

    --
    Ripping an new rectum in the fabric of spacetime.
  10. You've gotta admit by slycer9 · · Score: 4, Insightful

    That as much as we like to rip on 'choked' CPU's, Joe 6Pack doesn't NEED 1/2 the processing power that most of US use in our routers!

    Jesus Christ, my router/firewall alone is a 333PII, which, for the average luser is WAY more than enough.

    That said, I'm all for a new low-end CPU from AMD, let's me keep my overhead low and profits high. Good stuff, have some.

    --
    Don't park drunk, accidents cause people.
    1. Re:You've gotta admit by RobinH · · Score: 4, Funny

      my router/firewall alone is a 333PII, which, for the average luser is WAY more than enough.

      Well, a 333 P2 would choke on just half of the spyware that's installed on Joe 6 Pack's computer, so I doubt he'd be happy with the performance.

      --
      "I have never let my schooling interfere with my education." - Mark Twain
    2. Re:You've gotta admit by WIAKywbfatw · · Score: 5, Insightful

      The average "luser", as you like to refer to the overwhelming majority of PC users, wants to run an OS that they are familiar with and that's current. I'd like to see you run something more powerful/recent than, say, Windows 98 on a 333MHz Pentium II and see how much time you'd waste just looking at the hourglass.

      Oh, and newsflash for you: Joe Sixpack wants to do more on his PC nowadays than just word process and play solitaire.

      --

      "Accept that some days you are the pigeon, and some days you are the statue." - David Brent, Wernham Hogg
  11. Why this new line? by fembots · · Score: 5, Insightful

    The article says it's a 32-bit replacemnent for Duron to compete with Intel's Celeron at around 2.8GHz.

    So why don't they just lower Athlon's price enough to compete with Celeron? Or is this Sempron simply a rebranded Athlon, while Duron is a crippled Ahtlon?

    At first I thought AMD is introducing a dumped down 64-bit Athlon, that might be something, as the price of Athlon64 is still too expensive.

  12. I don't get this by batkid · · Score: 5, Insightful

    The Athlon XP line is actually very competitively priced against the celeron. For example the XP2500+ is $125.00 Canadian compared to the Celeron 2.6Ghz which is $120.00 Canadian. The only difference between the XP and the Celeron is that the XP is WAY faster in many areas (e.g. gaming). So is this new budget line going to decrease performance in order to "compete" with the celeron?

    1. Re:I don't get this by j1m+5n0w · · Score: 4, Insightful

      Looks like frys is selling an xp2500+ with motherboard for $65 US (If you happen to live in the Dallas area which I don't). Is there a market for processors cheaper than that?

      -jim

    2. Re:I don't get this by Caesar · · Score: 4, Interesting

      The general idea isn't so much to compete with Intel in the North American market as much as it is to undercut them massively in Asia and Latin America. You may recall that AMD killed the Duron line in 2002 only to bring it back later for sales in China (sales that they consider to be strong, and also great for branding).

  13. A processor optimized for downloading music ! by sufehmi · · Score: 4, Funny


    From PC Magazine's article :

    Basic computing is no longer just about e-mail, Web browsing or word processing. Today, it's also about downloading and playing music, as well as sending pictures to family and friends


    Yes !! Finally, they've created a processor optimized to downloading music. With Sempron, you can download MP3s 10x faster than using Celeron!

    Intel, eat my pants.

    Now I remember why I cancelled my subscription to PC Magazine years ago....

  14. Ob. Monty Python... by Mister+Transistor · · Score: 4, Funny

    AMD annnounced today the new line of Semprini proc...

    (sounds of announcer being taken away...)

    Those responsible for this announcement have been sacked.

    --
    -- You are in a maze of little, twisty passages, all different... --
  15. Why? by Anonymous Coward · · Score: 5, Interesting

    I purchased a boxed XP 2500 w/ motherboard from Fry's this weekend for $69.00. The Athlons are already a better deal than the Celerons.

  16. Don't forget their next processor line... by Dr+Cool · · Score: 5, Funny

    And for the energy and utility markets, they're making a new line of processors called the Enron. But I hear their beta version had problems with the floating-point unit... it kept inflating numbers by 20% to 50%.

  17. Marketing geniuses... by NoMoreNicksLeft · · Score: 4, Funny

    They wanted to emphasize that this was "more" than just a celeron, and of course, they had to keep the -on suffix.

    Introducing the AMD Moron....

  18. Great for Thin Clients by privaria · · Score: 4, Interesting

    These will probably work fine in thin clients connected to a server running a stable, multitasking, multi-user OS. Actually, they may even be overkill for that.

    Imagine a tiny motherboard using one of these with a basic amount of soldered-in RAM, on-board video and NIC, and an on-board boot flash containing LTSP. Voila, a compact, cheap license-free, diskless, plug-and-play, workstation! How's that for putting Linux on the desktop?

    An open hardware project, anyone?

  19. Semper... by hpa · · Score: 4, Funny

    The first thing the name "Sempron" reminded of was the fact that Semper is a Swedish brand of baby formula.

  20. Re:Where do they get these names? by sploo22 · · Score: 5, Funny

    Maybe I should RTFA...

    NOOOO! Don't do it! Just imagine the chaos if EVERYBODY clicked that link at the same time. We might even crash the server!

    *shudders at the thought*

    --
    Karma: Segmentation fault (tried to dereference a null post)
  21. AMD what? by Anonymous Coward · · Score: 4, Funny

    AMD Spermon?
    AMD Sempr0n?

    I'd like to applaud the marketing people at AMD for showing that even though you are severely retarded, you can still come up with a name for a a discount CPU.

    And cheers to AMD for having such enlightened hiring practices! Most companies reserve the mentally deficient for IT jobs.

  22. Simperon? by Bodhammer · · Score: 4, Interesting
    simper

    \Sim"per\, v. i. [imp. & p. p. Simpered; p. pr. & vb. n. Simpering.] [Cf. Norw. semper fine, smart, dial. Dan. semper, simper, affected, coy, prudish, OSw. semper one who affectedly refrains from eating, Sw. sipp finical, prim, LG. sipp.] 1. To smile in a silly, affected, or conceited manner.

    --
    "I say we take off, nuke the site from orbit. It's the only way to be sure."
  23. Simpleton by Anonymous Coward · · Score: 5, Funny

    AMD announces the Simpleton processor line. Designed to be a replacment for the older Moron line, the Simpleton features 4 more letters in its name. The new line is designed to compete with the current Intel Cheaparon line.