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Advertising Hits Arizona County Government Website

Combuchan writes "Just when you thought that pages on your local government's website were the last bastion of the advertisement-free WWW, that may soon change. Maricopa County (seen on slashdot before), home to 3.4 million people in the Phoenix metropolitan area, has seen their GIS website "become an every day tool for realtors, developers, mortgage and title companies, appraisers, inspectors, attorneys and many other professionals associated with the real estate industry." As a result, they are now accepting bids for Web advertisements. As the county is one of the best-run in the nation, this could set quite the precedent."

44 of 239 comments (clear)

  1. It's either ads or taxes. by Anonymous+Crowhead · · Score: 4, Insightful

    Someone's got to pay. I don't see the big deal.

    1. Re:It's either ads or taxes. by Anonymous Coward · · Score: 2, Interesting

      Realistically, if this catches on it'll be ads AND taxes. Politicians will first look on it as an additional source of income, not a way to reduce taxes.

  2. what is the point by phantasma6 · · Score: 4, Insightful

    How much revenue would advertising bring to the site? Would it be worth the degraded image that advertising will bring? Do they really need that extra money?

    1. Re:what is the point by Trailwalker · · Score: 2, Informative
      Maricopa County Supervisors Lower Property Tax Rate


      Says it all right there
    2. Re:what is the point by Combuchan · · Score: 3, Insightful

      As the site has a very clean and professional look, as oppose to very corporate sites...

      The last three pages of the linked PDF discussing where ads might end up may very well change your opinion. I thought this was merely the addition of three text ads on the actual GIS application, but they're really going all out.

      I don't blame the county for doing this, all in all. From an urban-planning geek's perspective, it's one of the coolest local sites I know of. But serving 300,000 a month with what I assume to be an intensive GIS application can't be cheap.

      The notion of having a user "pay" for government services rendered is of course nothing new (have you seen what some cities charge for copying fees?), and this really is an extension of that concept to the Internet.

      But where does it stop? Where, for example, is the line drawn between a local government's Tourism Bureau and an all-out travel information website with hotel reservations, tickets to local shows, maps, guides, and whathaveyou? If you run a site like that, do you want to be competing against your Government?

      --
      "[T]he single essential element on which all discoveries will be dependent is human freedom." -- Barry Goldwater
    3. Re:what is the point by kevlar · · Score: 2, Insightful

      How much revenue would advertising bring to the site?

      Answer: a decent amount!

      They know precisely WHO their audience is. They know they deal with Real Estate. Mortgage companies and companies like Home Depot I would think would be the first to jump on the band wagon.

  3. This won't help lower taxes. by DAldredge · · Score: 3, Insightful

    This won't help lower taxes, it will raise them. You see someone (political connected) will 'have' to be hired to managed the ad program. And since the persons salery will come out of a different budget pool they will still make it look like the ad program is bringing in more than it is.

    Ain't goverment budgeting wonderful? It makes Enron's accounting look legal by comparison.

    1. Re:This won't help lower taxes. by dasmegabyte · · Score: 2

      You've never worked for a county.

      See, the US government can operate on deficit spending. Many states can do this as well. A county cannot -- and counties just don't get that much tax. The budget is small and set...you know exactly how much money and how much help you have for the year, and you make do with that. Many places will have some positions that are only allowed to work 10 or 20 paid hours a week.

      Local and regional governments get around this by buying packages of software and services with a yearly fee...cheaper than hiring an employee. This is probably what Arizona County did, especially seeing as they recently reduced property taxes and hence the county's budget.

      Government budgeting *IS* wonderful. Unfortunately, the state and federal budgets AREN'T budgeted -- not really. They figure out how much they need, and then write that down...as opposed to figuring how much they get, and making that stretch.

      --
      Hey freaks: now you're ju
  4. Oh no! by That's+Unpossible! · · Score: 2, Insightful

    A government earning money instead of forcing its citizens to supply it under threat of force.

    What on Earth will we do?!

    Love it...

    --
    Ironically, the word ironically is often used incorrectly.
    1. Re:Oh no! by gspr · · Score: 2, Insightful

      The government has a responsibility for its citizens. Its primary objective is to take care of them, not to earn money. To do the job, though, they need money, which should come from those it takes care of - the citizens.

  5. Thank God for Adblock by Edgebound · · Score: 5, Insightful

    As long as my Adblock still works they can advertise all they want.

  6. Adblock for FireFox by wyldeone · · Score: 2, Informative

    Just get AdBlock for FireFox. After a week or so of tuning it you'll almost never see an ad again.

    --
    In the beginning the universe was created. This made a lot of people very angry and is widely considered as a bad move.
  7. Two words by Safety+Cap · · Score: 2, Insightful
    --
    Yeah, right.
  8. Right by Anonymous Coward · · Score: 5, Insightful
    This is a country by the corporations, for the corporations, and now paid for by the corporations! What a great country we live in.

    I'd much rather keep my money for myself to spend on the products the corporations make than contributing to the country I live in. What a horrible concept!

    Unfortunately, now I won't have anyone to complain to when things start going wrong, because I'm not paying them.

    1. Re:Right by dasmegabyte · · Score: 2, Informative

      Uh, I love cynical posts like this. Hey brother, let me help you out. Government has a pricetag, and projects we like sometimes don't get the money they need. This is because government has to jump through a lot of hoops to get bonds and such passed, so generally they have a finitie amount of money for everything they have to do. For little projects like GIS datasets, which are EXTREMELY expensive to produce and yet most residents expect them to be free, people have to get a little creative. The US Government (USGS) outsources some of their larger data downloads to companies that either charge for bandwidth or ask you to assemble datasets to be burnt on a CD. My state gets around the cost of producing dataset by creating a community "clearinghouse," where members can download all the data in exchange for uploading all of theirs. Much of the orthoimagery (photos from planes) is done by amateurs and hobbiests. And still others of it is older data "retired" by professional GIS folks who can't sell last year's data (but can take a tax break for giving it up to said hobbiests).

      Incidentally, there's been "advertising" by GIS firms on this state's GIS website for at least three years, as well as a directory of where to get your GIS imported. Most of these firms are NOT corporations at all...they're private firms and small businesses and sometimes just clever geographers with plotters and spare time. There's no reason government and business shouldn't work hand in hand, so long as it doesn't squelch peoples' rights, and in this case we're getting a lot more out of the deal than we're putting in to it.

      --
      Hey freaks: now you're ju
  9. Sheriff Joe Arpaio by l810c · · Score: 3, Interesting
    This is county with America's Toughest Sheriff

    I especially like this:

    The same is true for his chain gangs which work six days a week contributing thousands of dollars of free labor to the community.

  10. Let the public decide by pgnas · · Score: 2

    It's really very simple, let the public decide, and then demonstrate exactly how the revenue generated will be spent.

    I would recommend that the itemized revenue be available online at any time.

    no big deal.

  11. heh by Perianwyr+Stormcrow · · Score: 2, Interesting

    As ads suck less, I am less inclined to block them.

    I don't ever block Blogads. They're relevant almost 100% of the time.

    Your standard punch the fucking monkey in the balls to win a free root canal and lobotomy combo performed by a spider from Hell banner ad is why ad blockers were invented, and their mere existence is enough to make those who purvey standard size ads unworthy of my attention, ever. In my view, nearly all standard sized advertisements (banners, skyscrapers, blah whatever) are trash and get treated like the trash they are.

    --

    What we call folk wisdom is often no more than a kind of expedient stupidity.-Edward Abbey

  12. Same thing as cop cars being painted with ad's by TyrranzzX · · Score: 2, Insightful

    As always, ye who gives the county much needed revenue through advertising gets special treatment when you need a favor from the country should something go arwy. Same thing as cop cars with coporate advertising awhile back; if there was a protest at the local mcdonalds, and the cop cars adorn the corporate logo of mcdonalds, the cops would be there quicker to help out mcdonalds than, say, some local woman who just got raped.

    I spose this is what we get for putting people in power who want government to make good business sense.

    1. Re:Same thing as cop cars being painted with ad's by DAldredge · · Score: 2, Funny

      Thank you for pointing that out, as you can tell from my UID I am new here and am glad to have someone of your experience guide me thru the maze that is /.

    2. Re:Same thing as cop cars being painted with ad's by TyrranzzX · · Score: 2, Insightful

      NP, although, you may want to go out and do something else than spend 4+ hours a day (as per indicated by your profile) browsing slashdot. You'll go insane and your head will explode. Unless you're an admin, inwhich case nice job shooting down the ravenous monkeys with a 10-gauge you crazy crazy nutcase.

  13. discrimination by slothman32 · · Score: 2, Insightful

    Has anyone noticed that the site actually prevents non win98/nt/xp/me/ie4 from viewing it. It doesn't just not work it actually is prevented. It smells like discrimination to me. OF course /.ers won't think so because they acn change. But then /.ers are wrong and stupid. Hint mod this down so I don't have excelent karma and get more mod points.

    --
    Why don't you guys have friends or journals?
  14. Ha ha hee hee ho that's a good one. by Jeffrey+Baker · · Score: 4, Insightful
    Maricopa County is only "well-run" if you think it's a good idea to build a city of millions in the middle of the desert, hundreds of miles from the nearest renewable source of water and sustainable agriculture. If you consider those minor matters of survival, it's a fucking disaster.

    Let Maricopa County have advertisers on their real estate website. That will distract people from the fact that they're buying land in the desert

    1. Re:Ha ha hee hee ho that's a good one. by Anonymous Coward · · Score: 3, Interesting

      The truth of the matter is that there is quite a bit of agriculture in the Phoenix area. Mostly citrus (it's on the state seal), but you can also see corn and various other things being grown if you drive to some of the outlying areas of the city. There are also a number of lakes within an hour's drive of the city. The Salt River used to run right through Tempe (until they dammed it up for some reason or another--a number of canals run through the city). You can, however, bring your own beer and tube down the river (lasting 4 to 6 hours) at a cost of less than $20 out in East Mesa. That money goes straight to the park and is used to maintain the area. Unfortunately, Phoenix residents still really need to be a little more conscious of the litter they leave along the river.

      Considering that Phoenix is one of the fastest growing areas in the country (and also one of the largest cities), they must be doing something right. But I suppose all of these little facts must have slipped your mind when you shot your mouth off. Or maybe you just didn't know. If that's the case, you really shouldn't talk like you know something about the place.

    2. Re:Ha ha hee hee ho that's a good one. by Triumph+The+Insult+C · · Score: 3, Informative

      you're thinking of las vegas

      there's plenty of well water here

      --
      vodka, straight up, thank you!
    3. Re:Ha ha hee hee ho that's a good one. by Jeffrey+Baker · · Score: 4, Interesting
      Yes, I am painfully aware of the agriculture practiced in Arizona. My tax dollars are subsidizing it to the tune of about $1000 per dollar of produced crop, mostly in the form of water projects.

      Here's some stats for you on Maricopa County's water supply. The basins and aquifers contain about 175 million acre-feet of water. This is the bit the county has rights to. The county's water use is over 2 million acre-feet per year. The groundwater recharge rate is a pathetic 150,000 acre-feet per year, on average. The aquifer will be depleted in 60 years, according to Maricopa County's own, very optimistic estimates.

      Now, riddle me this. Is it wise to invest in real estate in an area that will have pissed away its water supply in less than a century?

      Furthermore I'd like to point out that much of Maricopa's and Arizona's surface water supply, for the bastardization of agriculture they tend to practice in that region, is piped in from the Colorado River, which aquatic system had to be ruined to support ambitious Arizona land owners, at the expense of everyone else.

      Here's a nice book to read: Cadilalc Desert: The American West and Its Disappearing Water

  15. Not even an issue.. by dustinbarbour · · Score: 2, Insightful

    Eh.. That's why I installed the AdBlock extension for Firefox. problem solved..

  16. Hmmmm by Anonymous Coward · · Score: 2, Interesting

    My first thought here is, what happens if the John Kerry for President campaign comes to these people and asks to buy ad space? Do they accept? Would it be ethical for them to accept? Would it be ethical for them to decline?

    Isn't Arizona supposed to be one of the big contested states in the next election?

  17. Two more words: "IE only" by xixax · · Score: 2, Interesting
    I just tried their online mapping tool and:
    "This site is best viewed when using Internet Explorer.
    Your using: Netscape5"
    In this case, "best viewed" is a synonym for "borked with every other browser except the one we use". Ads? I can't see any ads...

    Oh, and that should be "you're".

    Xix.

    --
    "Everything is adjustable, provided you have the right tools"
    1. Re:Two more words: "IE only" by lurking · · Score: 2, Interesting

      And requires AutoDesk Mapguide. Again..... Winblows only. There are a lot of great GIS sites out that dont require Mapguide. Why don't government agencies use them?

  18. Huh. Well I dunno about where you live by Anonymous Coward · · Score: 2, Insightful

    But where I come from, government providing preferential treatment to businesses or individuals in exchange for monetary sums is called "corruption".

  19. Re:if they are using ESRI products by Triumph+The+Insult+C · · Score: 2, Informative

    ... and kick ass

    what's better? throw something together with grass and gmt? right

    people are willing to pay (i work with gis people that work with that .gov (we all happen to live/work in maricopa county as well)) because arc stuff is hands-down kickass

    now ... getting esri's bundled flexlm to not crash all the time is another thing =9 (flakey e220r is the prob imo)

    --
    vodka, straight up, thank you!
  20. In typical Slashdot tradition... by cleverhandle · · Score: 4, Insightful

    ...it seems that few people are actually following any links before posting corporate conspiracy theories.

    Now, I will admit that there's something slightly unsettling about a government giving official coverage to particular businesses. Though, as pointed out above, it may be better than taxes.

    But in any event, these ads are specifically for their GIS (Geographic Information Systems) portal. That's relatively specialized stuff - people visiting it (property owners and developers) have a pretty high probability of needing some kind of service the businesses advertise there. If they don't see the ad there, they'll go to the Yellow Pages - so who do you want the money to go to, the local gov or the telecoms?

    While this still strikes me as a little odd, it's not like Aunt Tilly is going to be checking a web site for the garbage pickup schedule and be confronted with flashing ambulance chaser ads or something.

    1. Re:In typical Slashdot tradition... by geek · · Score: 3, Insightful

      "Now, I will admit that there's something slightly unsettling about a government giving official coverage to particular businesses"

      Ever seen a bulletin board at a public library? Been to a city hall anywhere? They have tons of info on local business. Part of local governments job these days is promoting the local business community for sake of tourism and economic growth. It's nothing new or strange.

    2. Re:In typical Slashdot tradition... by PsiPsiStar · · Score: 2, Interesting

      The issue isn't gov. showing ads. so much as 'gov taking money from businesses (in a business relationship, as opposed to taxes) that the gov is supposed to regulate.'

      Might businesses withdraw their ads if they don't like a particular bit of legislation?

      Chambers of commerce are supposed to advocate businesses. At issue is how much money a government is allowed to collect for its advertising.

      --

      ___
      It's the end of my comment as I know it and I feel fine.
  21. All for it by mmmmmhotpants · · Score: 3, Funny

    If only this story hadn't leaked until they actually had advertisers. They'd probably make twice as much from the slashdot effect than from a years worth of normal use.

    --

    can't sleep. clowns will eat me.
  22. And why not? A voluntary corporate tax. by CFD339 · · Score: 3, Interesting


    My other job, my non-geek job, is that of firefighter. Its a volunteer "on call" community. I see the fights they have go through to replace a $50 coupling let alone a few thousand dollars of hose line.

    As far as I'm concerned, if NIKE wanted to put their logo on a few hundred feed of high quality inch and three quarter line, I know a whole lot of departments that would be very very happy about it.

    What to a small town fire department is a huge expense, is less than sending a sales guy to a meeting for corporate America. Think of the impact that could make.

    -- ME.

    --
    The problem with quotes on the internet, is that nobody bothers to check their veracity. -- Abraham Lincoln
  23. So what? by lunartik · · Score: 3, Insightful

    They put ads on city buses too.

  24. Re:if they are using ESRI products by enrico_suave · · Score: 2, Informative

    ... esri desktop products do kick ass... that is if you buy the "kick ass" extension for another 2,000 smackers... now their online ArcIMS products are a buggy bandaid at best =)

    but hey that's just my opinion... if there was an opensource way to take my orgs desktop .mxd files and serve them up with dynamic data from a database , i'd be all over it...

    but i digress... GIS is very useful, more towns should take advantage of it... and any savings from man hours spent dealing with paper map requests at town hall, is offset by the team of IT professionals trying to keep an ESRI online mapping product up and online =)

    e.

    --
    Build Your Own PVR/HTPC news, reviews, &
  25. Not so: It's either ads or taxes. by Anonymous Coward · · Score: 3, Insightful

    Ads are good for covering costs, however they are also completely inappropriate for any service rendered by state authority. I'm not into US or Arizona or this particular county legislature, but if somebody would be able to promote itself on government owned web site, while somebody else couldn't, the whole thing could be seen as a governement endorsment of certain business. This in my eyes would be alost like Bush renting the White House lawn for McDonalds arches. He might be a monkey, but certain things event this monkey can't afford to do.

    If the county wants to render public service, they can cover the costs with taxes or with fees. I don't expect it to be free beer, but I'm certainly disgusted by something that could be seen as a government endorsement of a particular business. If they want to put ads on it, they should spin off a privately owned company and be done with it.

    How could I know the burgers were a health hazard? I've seen their advertisement on the gov. site, so I thought you checked them out... With all the lawsuits galore, this is just behind the corner.

    Maybe it's just me, but government and advertising really don't mix together.

    Anonymous Cowards Unite

  26. actually might be appropriate by bobalu · · Score: 2, Insightful

    If you think about it, anyone looking for info (say you're thinking of moving there) might appreciate some links to local real estate agents, plumbers, etc.

    Obviously there's room for graft and abuse, but I'm from NJ so I guess we're used to that. (bada bing)

    --
    The revolution will NOT be televised.
  27. You don't know Phoenix... by GI+Jones · · Score: 2, Informative

    Obviously, you don't know much about Phoenix history. Phoenix has been a rich place of agriculture with plenty of water to sustain multiple cultures throughout history.

    The prehistoric Hohokam Indians first settled the area about 300 B.C. and dug a system of extensive irrigation canals for farming. This system included over 300 miles of major canals, which took its water from the Gila, Salt, San Pedro and Santa Cruz rivers. This water was then used to support thousands of acres of farm land. Much of Phoenix still uses the canals dug by the Hohokam.

    The Phoenix area has sustained many cultures for many centuries. Phoenix has quite a few "renewable" sources of water and desert land is quite fertile and supports many crops including fruit, lettuce, cotton and hay.

    Arizona produces enough cotton a year to provide at least one pair of jeans for everyone in America. Also, it is very likely that the Iceberg lettuce that you enjoy in your salad comes from Arizona. If you enjoy fruit salad, Arizona is one of the top producers of melons in the U.S.

    Not to leave out the carnivores, 534.9 million pounds of beef comes from Arizona cattle per year. Getting hungry? Let's finish things of with dessert... if you have some cookies, you need milk... over 350,000 gallons are produced in AZ each year.

    While it is true that Phoenix has outpaced its local resources and requires supplementary services to survive, it is far below that of much of Southern California. After all, what major metropolitan city can support itself agriculturally? I think that our neighbors in Las Vegas and Southern California are much worse off.

    Just because Phoenix is in a desert, doesn't mean that it isn't naturally livable. Actually, your dire assessment of the area would lead me to conclude that the fact those of us who life there aren't dead yet, is proof enough that someone is doing something right.

    Having lived in Georgia, I can say, from experience, that Maricopa County services are so much better than those of DeKalb County. The fact that my driver's license doesn't expire until I am 65 is reason enough to offer props. You have no idea how many hours I've spent waiting GA DOV lines to renew a license. In Maricopa, nearly every government service has an online component and information is only a click away: http://www.maricopa.gov/

    Just my $0.02,

    --
    "Perhaps most amazingly, votaries of 'diversity' insist on absolute conformity." -- Tony Snow
    1. Re:You don't know Phoenix... by Jeffrey+Baker · · Score: 4, Insightful

      The Hohokam had a peak population of less than 50,000 people, and their society collapsed. Some people think the Hohokam society collapsed because their irrigation technology overextended the population, which was then wiped out by drought and poor soil management. I see a parallel with Maricopa County. Yes, technology allows 4 million people to live in the desert. But in adverse conditions, the Maricopa County society is just as apt to evaporate as the Hohokam did 600 years ago.

  28. Re:if they are using ESRI products by dasmegabyte · · Score: 2, Informative

    Expensive, yes. Overpriced, no. ESRI's stuff is far and away the best integrated and best functioning suite of GIS tools I've used...much easier and more flexible than the tools from MapInfo, and lightyears -- milllions of them -- ahead of anything the OSS community has come up with.

    As soon as something can approach the functionality and usability of ArcInfo, I will gladly agree with you. But as it stands, ESRI's stuff isn't overpriced so much as everything else is under-engineered (and it shows!)

    I don't feel bad giving my money or my clients' money to ESRI...because I know that they'll quickly eat up the $500-$1000 they save buying MapInfo stuff in wasted time due to silly interfaces and buggy code. MapInfo's data management and mapping tools are excellent...their data display and map generation tools, sorely lacking.

    That said...for the absolute lowest level GIS stuff (splicing together seams of an orthoimage or converting mercater projection coordinates to longitude latitude), the ESRI package is major overkill. Few of our customers will never use the really impressive features of the toolset. But it also saves them time having ME install and layer their datasets...which I can do in a quarter of the time...and my time is billed at something obscene like $150 per hour.

    --
    Hey freaks: now you're ju